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    Free Essay
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    Quiz your advertising skills

     

    Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in todays world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that. What should be the ideal percentage of advertising in total marketing expenditure? Should the advertising expenditure increase with growing business or decrease? Which advertising media should be used for advertising in a very low budget? Should every business advertise in the beginning? Are advertising professionals must for getting the best return out of the expenditure? Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign? Do women add value to advertising? What if you are advertising nuts and bolts? These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.

         
    Radio advertising a long history of excellence

     

    For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you? Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into their cars to head to work, the radio is on. The radio is playing in the office, on the way home again and maybe they turn it on before bed as well. It is the first thing that people wake up to. Radio advertising is a powerful medium. You can put just about anything on it as well. You can fill your marketing dollar tightly by putting it on a number of various types of radio advertising markets. Young adults tend to be one of the largest radio listeners in the afternoon hours. Market your product effectively to them during those hours. Adults love to tune in on their way to and home from work. Market your radio advertising dollars to them during this time. In fact, you can even market your product to young children on various radio stations geared towards them. Radio is very versatile and allows you to tell your story for a smaller amount of your budget with excellent results. You will see that there are many reasons to head to the radio advertising market with your next product. Check out how well it can work for you and be impressed.

         
    Reaching the unreached masses

     

    Advertising is one the most important part of an overall promotional strategy. With the continuing increase in competition in the market today, advertising has become inevitable. But have you ever asked yourself how many of us are unreached by advertising? When you walk the street, to the right and left stretched streets showing hotels, apartment houses, private houses, restaurants and saloons, out of which live people who have or have not come in contact with any form of advertising. On the next block wandered another crowd all apparently without thought of advertising. Nearly all are familiar with newspapers and magazines, but to what degree? Some take up the newspaper to read the political news and views and nothing more. Some read newspapers to glance at the sports page and nothing more. Some take up the newspaper to read the gossip section and nothing more. And some never even bother to read a newspaper. And some are even so distracted by personal matters that the advertisement they saw in the newspaper does not make any impression on their minds. For this reason, it is important that as a business owner you know how to reach up to your target customers through your advertising materials. The most important features of an advertisement are ideas, words and arrangement. Ideas come first; they should be correctly expressed and the whole should be properly arranged with type and illustration. So for instance you are going to make a poster. Keep in mind that a good poster conveys a clear message through good visual information and a minimum of text. It should be legible, readable and well organized. Studies show that you only have a few seconds to grab the attention of your reader and most of these readers are going to absorb only the punch line. The overall format of a good poster is reflected by the way you integrate the information. For instance, you would never put your first section on the right and ask the reader to proceed to the left because we are not trained to read that way. Space is also important in a poster. Without appropriate space, your reader has no visual pauses to think. If books have a space on the margins and chapters as spaces, posters should likewise have spaces. Posters that are crowded with information are tiring to read and are seldom read in its entirety. So, leave out all irrelevant text and images including borders between related data and text so the reader can understand your ideas easily. Remember that the point of view of every person is constantly changing. So if you are to influence your readers through your poster to buy your products or avail of your services you have to make ensure that your poster will do the talking for you.

         
    Referrals build profits the best kind of customer is a referred customer

     

    Referrals are the key to exponential and cost-efficient business growth. Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service. Do that and you’ll encourage customers to willingly send their families, friends, acquaintances, and business associates your way. There’s no easier sale than the sale made to a “pre-sold” prospect. This kind of favorable condition can only arise as a result of the shared enthusiasm from another delighted buyer. Word-of-mouth advertising generates top quality referrals. As a marketing tool, it simply can’t be beat. Word of mouth promotion cannot be purchased for any amount of money... it can only be earned. Referrals happen when one friend willingly shares information with another. What makes referrals so effective is that no true friend would recommend a business, service, or product that they didn’t completely approve of themselves. The foundation for building your business with referrals is a solid product or service -- one that not only meets, but exceeds your advertising claims. One way to achieve customer satisfaction is to “under promise” and “over deliver”. It doesn’t mean you should weaken your advertising materials. Simply focus on providing more for you customers – more than you promise. That’s another formula for success. People are always thrilled to get a little something extra with a purchase they’re already happy about. Write powerful sales copy that clearly positions your product as the overwhelming favorite. Make a huge promise... and deliver even more. Treat your customers as the most important component of your business. Customers are vital to your success – even to your very existence. People want to be treated fairly, with respect, and courtesy. The golden rule still applies – treat people the same way you like to be treated. Remember, nobody likes to wait beyond a reasonable amount of time for an order to be filled. When you get in the habit of delighting customers, you’ll find that people are only too happy to tell others. As word spreads about your product or service, you’re business is propelled to new heights. Your success in business is predicated on your ability to satisfy customers, and to continuously grow your customer base. In all your communications with customers, you need to encourage them tell others about all the benefits your product or service offers. Let loyal buyers know that you’re always seeking new customers. Remind readers that you’ve built your business by thoroughly satisfying customers and having those customers tell others in turn. Ask buyers if they know anyone who would like and could benefit from your catalog. As soon as a name is provided, fire off an information package... and send a thank you note to the customer who fed you the lead. Referrals make it easy to grow your business. Provide discount cards for new customers. Offer a 10% to 15% discount on their first purchase and then make these available to your existing customers for distribution to others. Give them an extra reason for handing these discount coupons out. Offer points towards free gifts, free premiums, for each discount coupon redeemed, or simply acknowledge them as a “builder” of your organization, complete with their picture and certificate, proudly displayed for all to see. The best way to get customers to refer others is “in the moment” -- when they’re still enamored with your product or your high level of personal service. While customers are enjoying these positive emotions about your company, that’s the time to ask for a little favor. Ask... “Is there someone else you know, who might want to… grow their business by 37%this year? ... get that older car looking showroom-clean? ... transform any weed-filled lot into a lush green lawn and garden? Simply fill in the end of the sentence with the big benefit you’ve just delivered on. Plant the seed of referrals and referrals will come your way. More resources at makeyoursalessoar

         
    Research in advertising

     

    Research in Advertising Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological. When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company. Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad. Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy. All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result. The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight. The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market. Word Count 555

         
    Reservationrewards delayed lost and damaged baggage protection

     

    Baggage Delay Checking your luggage on a flight is a convenience, but when the airline misplaces your bag -- even for just half a day -- it can be an enormous inconvenience instead. And, while the airline personnel are sympathetic, there's often little they can provide you to offset the costs created by baggage delays. That's why, as a member of reservationrewardsfaqs/ Reservation Rewards , we've seen to it that you'll receive reimbursement for expenses you incur as a result of baggage delays more than 12 hours. You're covered for up to one claim per trip, up to $250.00 per year, for reasonable out-of-pocket expenses not covered by the airline, including: Replacement clothing and personal items Food & Lodging Transportation Lost and Damaged Baggage Although the airlines find misplaced bags most of the time, a small percentage of checked bags are never found or returned to their owners. The airlines have a generous claim reimbursement allowance, but it doesn't cover the costs associated with processing a claim, and valuations of lost items can vary. Your Lost and Damaged Baggage Protection provides you additional compensation -- up to $250.00 per claim and up to $500.00 per year -- to offset costs incurred while filing a claim and the difference between your claimed amount and the airline's settlement. This benefit is offset by any claim paid under home. reservationrewards/rrtosbaggage. asp Reservation Rewards Baggage Delay Protection.

         
    Sandisk ad blitz

     

    SANDISK, maker of the world's 2nd best-selling mp3 player (behind Apple's iPod) has started a new anti-iPod advertising campaign. You can read about it in detail here: crave. cnet. co. uk/digitalmusic/0,39029432,49273890,00.htm Here's the hoopla in a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for digital music players (which supports many different mp3 devices), onto its popular e200 mp3 player. To bring the matter to public consciousness, SanDisk has started releasing the before-mentioned anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple. The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the line "Are you an iChimp?", and another is of a guy strung up in white iPod cables like a marionette, with the text: "Have you become an iPuppet?" Okay, okay. Mp3 competition is fierce - I get it. SanDisk wants to play rough - fine by me. As far as I'm concerned, open source is good stuff, and there's no doubt in my mind that SanDisk makes a good productpetition is good for capitalism and the consumer. I'm not here to tout the technical prowess of one geek gadget over another. What I will comment on, however, is the nature of the ads themselves. I took one look at these things and I'll tell you right now that I'm not going to switch from iPod to e200. You know why? Because as an iPod user, I feel like I'm being insulted. Hey, I'm not a complicated guy so I won't go into the whole nitty-gritty of "Apple makes you do this-and-that blah blah blah and it only works with iTunes blah blah blah." I plug the iPod into my computer and the damn thing works. That's why I use it. In my opinion, SanDisk's whole "revolutionary" ad approach, however provocative, is ultimately misguided. For one thing, SanDisk won't win me over by insulting me and comparing me to a monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk's ads also evoke a political edge, which makes no sense. For better or for worse, people buy iPods because they WANT TO, not because they're forced to. Furthermore, Apple allows its products to stand on their own merit and they never insult people for not using them. Although Apple has poked fun at PCs in their own internet and TV campaigns, it's a far cry from SanDisk's "Are you an iPuppet?" approach. Perhaps I'm an iPod user who's taking this whole thing a little too personally. But if the e200 and Rockbox are so great, which I'm sure they are, maybe SanDisk should just tell us why and let the people decide. For all of SanDisk's anti-iPod effort, Apple could easily fire back and say SanDisk is still #2, and 2nd place is the first loser. Even if it's true, it would be insulting, right?

         
    Search engine optimization and advertising

     

    Search Engine Optimization and Advertising In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines. SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future. In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages. Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose. Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page. Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet. Word Count 712

         
    Search engine marketing .are you striking the right chord

     

    : “Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing. However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong. So what went wrong, where? Only one in 10 websites do it right Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them. As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors. Second, when most of the web marketers still groping in dark you have the fair chances to carving a niche for your products or services by taking smart web marketing steps. A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use internet to generate business for you then you need to harness the potentiality of this e-platform smartly. Need for targeted traffic Attractive design, crisp and compelling copies, easy navigation, well planned graphical illustration and most importantly creating strong brand image are some of the most important aspects that goes behind architecting a successful website. But the task doesn’t ends here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now ‘traffic’ again is a little vague unless I prefix the word ‘target’ to it. You need ‘targeted traffic’ on your website. Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1 billion increase over Q3 2006. The figures simply suggest advertisers and marketers have started realizing web as a powerful medium of advertising. If your web is not working for you then you need to find an interactive advertising agency that provides full array of web development services along with marketing solutions. This can help you to: • Increase online traffic • Increase conversion • Dominate your competition • Lower client acquisition cost • Earn fast measurable ROI • Broaden market share Five vital checkpoints for choosing an advertising and marketing firm Can’t finish this piece without a word of caution! Choosing an interactive advertising agency is not something to be done in haste. ** Study their work expertise to find out what kind of specialized services they offer – it is always preferable to opt for an agency that offers end to end web development and marketing services. ** Check out the portfolio of the agency or firm (most have their work on display online). ** Find out whether they give guaranteed search engine rankings for targeted keywords or not. ** Browse the About Us pages to know the people behind the company, their experience and expertise. ** Cross check testimonials to ensure whether the company enjoys a satisfied client base. Search engine marketing is exploding and so are the incomes from it. If your equations right, there will be no looking back for you!

         
    Search engines have changed public relations

     

    When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search engines, websurfers may access any perspective of the online debate (be it positive, negative, or indifferent) ranging in topic from iPods to real estate. Google has profoundly changed advertising on the internet as well. What distinguishes search from other online marketing strategies is that search provides each individual user with specific information based on their initial inquiry. Often, this information comes from obscure corners of the Internet, thus giving strength to voices that may have gone unheard. This democratic media revolution brings new challenges for Public Relations - the art dedicated to communicating a business’s message to its audience. No longer is PR concerned with the relatively sparse inlets of effective television, radio and print – now, thanks to the Internet, Public Relations has to actually contend with …gulp …the public! So it makes sense that PR efforts must now encompass the expanding world of search and, in order to survive in the marketplace, your business needs the PR benefits that come as a result. Search Engine Optimization should be utilized by Public Relations professionals to ensure the standards of their client’s image. A comprehensive PR strategy must incorporate search as a means of building or maintaining a client’s image. The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintain an image, it is no longer a question of who has the longest track record, but who has the longest reach. If your PR company doesn’t have a search division of its own at its fingertips, don’t expect your campaigns to extend beyond the traditional paper and print. In this sense, it was a natural extension of ICMediaDirect to announce its Public Relations division after the successes of its Search and Research divisions. Finding that much of the work performed for SEO and SEM was already inherently related to the new Search-influenced PR, the launching of a PR division in a company long familiar with the details of this industry is no surprise. How do they relate? Let’s take an imaginary attack on Sunshine Widgets. A disgruntled entity could simply start “blogging” against it. They could harp on a single unfortunate incident, or flat out tell lies about Sunshine Widgets, and its corporate ineptness. It wouldn’t take much. Perhaps Sunshine Widgets runs TV and print ads. These efforts would be undercut by some chap with a blog running a disinformation campaign. Unfair accusations or charges would appear every time someone searches for ‘Sunshine Widgets’. No company, big or small, real or imagined, can afford bad press that pops up with every user search. At this point, the necessity for a comprehensive Public Relations strategy becomes clear. Sunshine Widgets could, through a practice commonly known as Search Engine Optimization (SEO), be proactive in asserting its corporate voice, thus re-asserting its sterling brand image. The variety of interactive channels to engage in allows Sunshine Widgets greater ability to define its desired message. Here are the ways in which it would benefit from a search oriented Public Relations campaign in the face of these random blog attacks: • Blog search engines, like Technorati and Delicious, are growing rapidly in use and popularity. This suggests that online users, when looking for “what the real story is”, are curious not only as to “what people think” but also “when they think it.” For example, there were a lot more ‘Sopranos’ searches on the day before the season premier than there were six months before – and blog searches give you the latest on what bloggers are currently writing, as opposed to search engines which may not take the information posting date into account. Therefore, through Search Engine Optimization, anyone searching the internet for ‘Sunshine Widgets’ would be returned information that is not only accurate with regard to content, but up to date as well. • Sunshine Widgets could issue press releases to announce company undertakings, strategies for the future, as well as past successes. Press releases are the most widely used means of communication employed by a company and are integral in shaping public perception of your brand. By distributing press releases online, a company has the ability to communicate its immediate message to millions of consumers instantly. • Sunshine Widgets could engage in a paid search (PPC) campaign to drive searchers to landing pages of Sunshine’s choosing. While driving sales numbers becomes secondary to building brand image, a paid search campaign also fuels greater traffic to a company’s website, and the company that drives more users to its site helps shape its own reputation – and reputation, it bears repeating, is very important. These campaigns would all use different tools to achieve the same goal, better public corporate messaging. The benefits brought to the company would vary too. For instance, all of the content published on the web will not only “put the word out there”, but crowd out any negativity from some renegade’s message. A single, angry blog will not be able to cloud a business’s message provided that company maintains an effective PR campaign. The many different messaging formats should insulate from this danger. While traditional media outlets are still the cornerstone of any successful PR campaign, The internet presents an unprecedented opportunity to reach consumers directly, and on an individual basis. Through an internet campaign, a company may not only protect its brand image against attack, but strengthen and widen its consumer base. Consider the following statistic: a consumer is four times more likely to recount a negative experience with a company than a positive one. Now consider that a disgruntled consumer has had a negative experience with your company. Now, let us suppose that they write a daily blog encouraging other consumers to boycott your business. Finally, let us imagine that putting your company’s name into a search engine brings up said disgruntled consumer’s blog as the first search result. Now, ask yourself, would you launch a traditional campaign (print, tv, radio) to reverse the damage done to your brand image, or would you stop the problem at its source through an online campaign? The answer is obvious, and any company that does not take the internet into account when formulating its PR strategy may as well post negative consumer criticism on its website - that’s practically what’s happening anyway.

         
    Selling yourself

     

    Multi-national corporate giants, successful entrepreneurial companies, and all other major conglomerates have one thing in common. No, it is not money, though this is something they all seem to have abundance of. It is something that you will find if you trace the roots of the business back to its origins. It all started with one individual who know how to sell him/herself. Anyone can sell a product. It’s very simple. What you get is what you see. The prospective buyer can look at it, touch it, compare it to other similar products, and buy it if he/she so chooses. The seller simply talks about it to the customer. A service works the same way. The salesperson makes a presentation, states the pros of the service, what it can do for the consumer, and makes the sale. Selling yourself however, is a little more involved. No two people are identical in every aspect, so no one really knows what to expect from them. You cannot sell by appearance. At the same time, you cannot sell yourself by experience either. Oh, that will get you a bite, but it will not hook the fish. One might stretch the truth a bit about their experience, and the buyer will know that. So how does one sell him/herself successfully? There are several different methods when utilized simultaneously will produce very positive results. 1) First impressions: First impressions do matter. Actually, this is the most important part of the whole process of establishing a positive relationship. Regardless if your meeting is via email, online messenger, or in person, that first two minutes of your confrontation will be the most helpful or harmful. Make that initial contact work! Do not kiss up, be professional, and be courteous. Act interested in this person in regards to whatever subject they are most fascinated with. Make it about them, not you. People want to be impressive. If you act impressed, but not childish, they will respond positively. 2) Your Client has Priority: You may have two thousand clients and you may only have five or six. Regardless, whatever individual you are dealing with at any given moment needs to feel like they are your most important client. 3) One Hundred and Ten Percent: Of course, there is no such concept. You can only give one hundred percent, as that is all there is. However, you can give one hundred percent of what the individual is paying for and then give ten percent for free. If you are, for example, offering to submit ten websites to a search engine for a client for a fee, do so. Then, submit an extra one for free, just because you care. This brings us to the next topic. 4) CARE! If you are in a business where you are only interested in making money and have no regard for the quality of your work or the welfare of the client, then your business is inevitably doomed for failure. You have to want your client to grow, to excel in his or her own business, for yours to grow. Remember, word of mouth is one of the best, and most damaging, forms of marketing. If you get a reputation for poor quality work, again you are headed for failure. 5) Availability: Try to be available to the customer at least a minimum of 8 hours per day, and even in the evenings if possible. People want to know that they can reach you at a moments notice without having a long wait. Waiting makes people irritable and stressed. This, in turn, puts a lot of stress on a professional relationship. 6) Be Personal: You will get more business out of friends than you will from business associates. The remedy for this issue is to make the business associates your friends. Do not be overwhelmingly intrusive and ask all sorts of questions at your initial contact. However, if the associate mentions an aspect of his life, such as his favorite food, drink, existence of children, etc, make a mental note. Let us take children for example. Let’s say your associate mentions that he has to leave early to take his daughter to the doctor for a cough. Take note of that and next time you speak with them, ask about the daughters health. Is she okay? Then, associate your life with theirs. Something like, “She’s going to be okay? That is great. I know what you are going through. My daughter just got over a stomach virus.” You get to know them and they get to know you. Eventually, a relationship is formed and your business benefits. 7) Take Notes: Nothing will sell you better than the sudden realization that you have noticed your associates’ life. If you find out that your associate has a birthday coming up, send a card and a small gift, such as a box of chocolates, a beautiful pen, etc. If their child has a recital or a game in the near future, send a “good luck” card. Do not go too far and show up at the game; just let them know that you care enough to send a card. If it is special enough for your client to mention, then it should be special to you. Keep up with birthdays, favorite flowers, favorite drinks, television shows, and anything else that your associate is interested in. If an aspiring businessperson can realize that they are the true product, learn the ins and outs of making themselves invaluable, then the actual product or service will be a successful sell.

         
    Silicone bracelets 101

     

    : Silicone Bracelets 101 Debossed, & Embossed, & Printed – Oh My! There is often a lot of confusion regarding the various styles of custom silicone wristbands. Many people confuse embossed bracelets with debossed bracelets (even some silicone bracelet suppliers!) and are uncomfortable with printed wristbands. Throw in the option of laser-engraved wristbands and they throw up their arms in surrender. Debossed Wristbands Debossed wristbands are the most common and are the same style as Lance Armstrong's trendsetting LIVESTRONG bracelets. Debossed refers to the fact that the design is actually recessed down into the wristband itself. To accomplish this, a custom bracelet mold is manufactured that incorporates whatever customized design that is desired. Because they require a mold to be manufactured, custom debossed bracelets are more expensive and take longer to produce than printed bracelets or laser-engraved bracelets. Embossed Wristbands Embossed wristbands are not nearly as common, yet they are an excellent choice if you are looking for a custom silicone bracelet that is more stylish and unique. An embossed bracelet also incorporates any custom design and requires a mold to be manufactured. However, with embossed bracelets, the fully customized design is raised up off the wristband as opposed to recessed down into the wristband. Pricing and turnaround times for embossed bracelets are very similar to that of debossed bracelets. Printed Wristbands Printed wristbands are by far the most economical choice. Printed bracelets start with a blank wristband and are then silk-screen printed. The "technology" for screen-printing wristbands has come a long way. The dyes used today actually penetrate the silicone rubber of the wristband. Many people are under the impression that the print which is used on printed bracelets is cheaply painted on and will crack or flake off. With a reputable custom silicone bracelet manufacturer, this simply is not the case. You can expect the printing to last the lifetime of the silicone wristband itself. Printed bracelets do not require a mold to be manufactured. Instead, a template is produced that is used to apply the custom design onto the bracelets. Because a template is used rather than a mold, printed wristbands are less expensive with quicker turnaround times than debossed and embossed wristbands. Laser-Engraved Wristbands Laser-Engraved wristbands are becoming more and more popular. Quite frankly, they are very inexpensive to produce, yet many silicone wristband suppliers still charge exorbitant prices. Laser-engraved bracelets duplicate Lance Armstrong's popular LIVESTRONG debossed style. For smaller orders of 5,000 custom silicone bracelets or less, laser-engraved wristbands are your best choice if you prefer this popular debossed bracelet style. Similar to printed bracelets, laser-engraved bracelets start with a blank wristband. A simple setup program allows a laser-engraving machine to engrave the custom silicone bracelets to the exact specifications of whatever fully customized design that is desired. Laser-engraved bracelets do not require a mold to be manufactured; therefore, they are less expensive and enjoy quicker turnaround times than debossed and embossed bracelets. The Best Choice So, what is the best choice when it comes to selecting between debossed, embossed, printed, and laser-engraved wristbands? The answer is that it is always a matter of personal preference. One style that is becoming more popular is the laser-engraved wristband that is then color-filled. This replicates the most popular LIVESTRONG debossed look while incorporating an appealing contrast of colors. The cost is a little more since the color-fill is actually an oil-based paint that must be applied by hand, but, by choosing laser-engraved bracelets over the more expensive molded debossed style, you end up getting the debossed look and color-fill together for about the same price as just a plain debossed bracelet. Regardless of your personal preference, it is imperative to select a custom silicone wristband manufacturer that does not hit you with hidden fees for setup, mold, and shipping expenses. Whomever you select, look for a pricing structure that offers one low price that includes everything - setup, design, mold, and, most importantly, shipping fees. This will prevent any unwanted surprises.

         
    Silicone bracelets for all

     

    Viral Marketing With Silicone Bracelets Customized silicone bracelets and wristbands are a great way to advertise, and seem to be becoming a very popular way to get a message across. Many companies are seeing the value of using customized silicone bracelets as a twist to word of mouth and viral marketing strategies. For What Are Customized Silicone Bracelets Used? Customized silicone bracelets are used mainly for promotional activities like trade fairs, fundraising, raising awareness, and as a business promotion. Much like the key chain fad silicone wristbands are a great way to promote and advertise. Who Is Using Customized Silicone Bracelets? More and more companies and organizations are using silicone wristbands to promote their business and organization, customized silicone wristbands are ideal for anyone who needs to get some attention for their cause, some of the organizations that are using this method already include schools, non profit organizations and businesses, just to name a few. Styles Of Customized Silicone Bracelets There are three different types of customized silicone bracelets available, in any imaginable color. Each different style has its advantages, depending on what they are intended for, the number of bracelets needed and cost effectiveness. Debossed and Embossed Silicone Bracelets Debossed and embossed silicone bracelets are much the same. Debossed refers to the design being recessed down into the wristband, where embossed is raised letters sitting above the bracelet. Both designs are set into a mould when the wristband is made, so for each different design a different mould is customized. These designs look very effective and work well for a company who is looking for large amounts of wrist bands. Although this is the most expensive choice in the silicone bracelet range. Printed Silicone Bracelets Printed silicone bracelets are plain bracelets that are silk screen printed, the ink that is used in the silk screening process is very good quality and penetrates into the silicone. The ink lasts the lifetime of the silicone bracelet so you can be assured that the design won't crack or flake off of the wristband. Laser-Engraved Silicone Bracelets Laser-engraved silicone bracelets are plain to begin with and laser engraving machines are used to write a message to different specifications. The laser-engraved silicone bracelet is an ideal way to get your message across if you only need a small number of bracelets, and are looking for a cheap option. For a complete description and price quotes on silicone wristbands for your next big promotion or fundraiser why not visit the company that has blown the lid on the industry, don't pay extravagant prices when you can get the best prices on the planet at ValueBands

         
    Single sheet printing s hype on holiday season

     

    Indeed, Christmas season is over and now its time to celebrate the coming of a new year. Bid 2005 a melancholic goodbye yet welcome 2006 warmly. Time to bury the hatchet and start anew. Time to stop and recall all the good things that have happened to us and be thankful about them. In short, it is time to celebrate! For businesses, it is high time to set new goals for the coming year. Some may double the effort. Some may add marketing strategies to keep the business going. Those businesses that did not make it in 2005 have the chance to recuperate and get better. One of the ways to do this is to improve marketing. There are a lot of strategies that you can consider. One of which is to disseminate flyers. Flyers are multi-functional products. Through single sheet printing, you can have flyers that will forefront your business’ products and services. They are considered as one of the powerful print marketing tool. In addition, they are inexpensive and durable. Once you distribute them, your business will create an impression. An impression to reflect the business you are in. Be sure you give potential customers the best. Single sheet printing uses trendy designs. These attention-grabbing designs are tailored by the creative and skillful minds of graphic designers. They aim for exceptional business realization in a short span of time. Modern technology has somehow contributed to the development of single sheet printing. It has added customization to the wide range of options. This feature allows flexible sizes and styles. Additionally, you can choose or make relevant information and images about your products and services. This way you are opening doors to proximity in order to create trust among your potential customers. This trust will eventually progress into your most awaited progress in sales! Make your business glow this holiday season. Show it in one blow! Single sheet printing will help you tow it to grow…

         
    Smart advertising in affiliate marketing

     

    Affiliate marketing is all about the promotion of products of an online company. The affiliate sign-ups with the advertiser or marketing arm of the online company and the affiliate becomes an active searcher of potential clients. Such set-up of affiliate marketing can become easily successful if the affiliate is aware of the importance of advertising. Advertising is the means to make a great portion of the consuming public become aware of a certain product or service. Thus, advertising should be attractive and should be appealing to the consumers. If the advertising is not appealing enough, it will not be effective. If the advertising has pulled the attention of the consumers, then such advertising is powerful. To make one’s advertising effective and powerful, an affiliate must use the smart methods of advertising. One such method of advertising is the re-use of one key concept of affiliate marketing. This key concept is the harnessing of human resources. That is, an affiliate may tap on the capacities of other people to bring in more visitors to the website. In essence, he is creating his own affiliate marketing program. Why is having one’s own affiliate marketing program beneficial to the affiliate? The economics involved is simple yet unquestionable. For example, when a visitor will up a form in the affiliate’s website, the affiliate may be earning about $0.50 from the online company that he is promoting. In a day, he may refer around ten visitors and that will be equivalent to $5.00 However, this affiliate may increase his income by utilizing other people. That is, the affiliate may pass on half of his earnings to other people if these people can refer more visitors to him. The affiliate will be earning less ($0.25) from each visitor that fills up a form. But if one of his people will be referring ten visitors, and he has five of such people, he will be easily earning around $12.50 in a day. Such amount is more than 200% of his initial earnings. To have such a significant increase of income in affiliate marketing, an affiliate can do three things. First, he must search for a profitable and feasible destination site. Second, he will link with companies that are generous with co-registration leads. Such companies must also allow three to four offers bundled together in one subscription form. And third, the affiliate must locate a progressive and rising online company and then recruit affiliates for such a company. With smart advertising, the affiliate will be reducing expenses for advertising that don’t work. Then, he will be spending less for procedures that easily generate more leads.

         
     
         
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