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    Free Essay
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    Submit article 101 get free publicity with article marketing

     

    If you are looking to gain exposure and increase traffic for your website, there's a terrific new way to spread the word about your new spot on the world wide web. A submit article directory is one of the best, free ways to promote your business. The bottom line is that not everyone has the advantage of being able to afford a large marketing campaign, print or television advertising. If you've ever been browsing through a website and found an article with a brief paragraph at the end, which shows the author's name and a link to their website, then you have already experienced the success of how to submit an article in exchange for free publicity. An internet entrepreneur prepares an article, which is centered around their niche and submits it to a submit article directory. This process begins to work when other webmasters visit the submit article directory in search of articles for use on their own websites. Everyone wants interesting content for their website and this is a great way to find it. They may see this article and decide to add it to their site with the condition that the author is given full credit at the bottom of the feature. The credit will likely include the author's name, brief bio and link to their website. For each individual who reads your article, there is added potential for new customers. If they weren't interested in your specialty, they wouldn't be reading the article in the first place. So, you've already reached someone who has a direct interest in your product or niche. Once they are finished reading the article, they are likely to visit your website if they found the information to be valuable. Submit article directory services are completely free for writers, as well as webmasters. Consider that you are opening an internet collectibles store and need to gain interest, spread the word and find customers for your new business. Well, you are obviously a collectibles expert since that's your chosen business, so write about it. Select a topic, write a brief feature, offer advice and submit the final copy to a submit article directory. At the bottom, always be sure to include a brief paragraph with your name, some information about your new company and a link to your website. When other webmasters stop by the submit article directory in search of news for their site, they may be inclined to use your work on their website. If they do, they will also include a link back to your site. Submit article directory services provide the potential for a large amount of increased traffic and exposure for a new, or existing, website. There is no better way to gain respect in your profession than by being knowledgeable about what you do. If you are, it will shine through in your work and people will be drawn into your site in search of even more information. Submit article directory services are one of the most powerful new promotional tools available to online entrepreneurs and, best of all - they don't cost a penny! It's true what they say - the best things in life really are free.

         
    Submit articles here there and everywhere boom top of the search engines

     

    While it is true that submitting articles can create massive amounts of traffic to your site there are a few key things to be considered. Unless of course your a lone ranger marketing in a niche without any competition, if so, this article is not for you. Simply a few backlinks with choice keywords aimed at your niche without any competitors pages and your flying high on page one of the top 3 search engines. Actually, now that I think about it while proofing this article - if that is you, please contact me as I'd like to know which niche your in. (:--) Well that's a nice thought for a perfect world where everyone get's their own niche and every page of your site fills the first 3 pages of a Google search, but for the rest of us in larger markets the competition can be very fierce. I'm not sure about you but I think many people blindly submit articles to article directories and ezine publishers without consideration for the keywords their targeting using their anchor text in their resource box or throughout the article. Most of us by now know that backlinks built up to our sites, steadily and progressively over time will cause us to rise, rise, rise in the serp's (search engine results pages). There are SEO forums filled to overflowing on proper choice of keywords. I've not spent much time studying all the latest tips and tricks but while learning online marketing over this past year I've certainly picked up alot of knowledge of what works and what doesn't on the net. Okay, enough of an intro - if your targeting a large market like say - "internet marketing" for example - just know that according to Google your up against 278 million pages that are also targeting this keyword. While a quick search in Overtures database reveals over 302 thousand searches in January of 2006 alone - this may be a market to be in some would quickly assume - well, maybe if your willing to wait a long time or have a 100,000 dollars in your bank account to captivate nearly every form of online promotion along with an expensive article submission service. Of course with a little keyword research you could weed out about 98% of that competition. Let's dive right in and see what's possible. I'm going to use my favorite keyword research tool, which I'm very enthusiastic about btw, email me if you need the best free one available, I'm going to look and see if I can find an easier keyword even in this large market. Hold tight, I'll be right back. Okay, I'm back, why not target your articles and sites around the keyword of "idea making money" , it's regularily searched, over 8,000 times in January of 2006 but only has 9540 competing pages. In fact, I'm quite impressed by this keyword and I just might target it myself unless you beat me too it. Anyway, by targeting your articles, web pages and backlink anchor text keywords to this lesser competitive term you'll drastically shorten the time it takes to get to page 1 of the top 3 engines. Although the payout in the end won't be as large due to less traffic you will be handsomely rewarded if you do this 10 or 15 times over on different keywords, to do this just add more pages to your site - you'll need lot's anyway! By using keywords that have a realistic page 1-3 serp reach, you could see page one within only days or weeks rather than months or years. I also have a really impressive and fast site builder too if your in need. Again, email me if interested so I don't have to advertise an affiliate program in this article, which is another no no I hear. (:--) In closing, some other quick tips not to forget - use your keyword once in the title of your article if it sounds realistic and not stupid! My suggested keyword above will need some creativity to flow well in sentences. Add your keyword a couple times throughout a 5-700 word article and once in your resource box should easily be enough. Just don't over do it and since the engines are more and more shooting for quality non-duplicated content your going to have to be submitting articles that are in english for long term reliability(:--). Also, regarding the web page your targeting, use your keyword(s) once in the page title, once in your page headers, in at least one of the alt tags of your pictures and around 0.5 - 2 % of your pages total words. I've found this makes a difference when the spiders come crawling your pages. All the best to you my fellow article submitters!

         
    Submit your articles and increase website traffic

     

    If you are trying to find an inexpensive, yet effective way to promote your website and business, whether it is online or not, you should consider an article directory submission. An article directory submission is a chance for you to write an article about a topic relevant to your website and business, rich in keywords, and get the link to your website out there for potential viewers and customers to see. Before you start looking for websites that offer article submissions, make sure that your article is ready. Aside from keywords, make sure that your article is formatted correctly, your grammar (spelling, punctuation, word usage, etc.) is correct, it is the appropriate length (generally 250-500 words—if it is longer, try dividing it into different articles), and that it offers useful, organized information. After you have proofed and edited your article, write a brief summary for your article to present with your article directory submission and prepare a resource box. A resource box is what is going to get the traffic for your own website. Keep it short and include the most important information—your name, title, business, a catchy tagline and the main address for your website. Once you have that taken care of, start searching for websites that will allow you to make an article directory submission. A few good ones to get you started are JustArticlesOnline ( JustArticlesOnline), BellaOnline ( bellaonline/articles/art12838.asp), and Ezine Articles (ezinearticles). Each website may have its own rules, regulations, and requirements, so be sure to read up on all their information regarding submissions. People are always looking for content for their websites, so by using an article directory submission, your article is sure to be read, thus your website traffic and sales will increase. Write your article, prepare it for submission, submit it to the best sites for your website, and watch the your website traffic and sales skyrocket.

         
    Submitting articles to article directory simplest way to get visitors

     

    There isn’t a simple way to get visitors than submitting articles to article directory. Submitting an article to article directory is the most simple and effective way to gain quality traffic to your website. Many Search Gurus have considered Article Marketing to be the most effective method of gaining traffic to website. The process of submitting article to an article directory is also very simple. All you need to do is write an informative article and submit the same to the Article Directory. Make sure the article is small and effective. It makes no sense to write a thousand word article and put the readers to sleep. Keep the article small, informative and simple. Your article should convey the effectiveness of your website in the best possible way so much so that it will grab the readers attention, without getting too bored. How can my website get visitors by writing article? To have visitors you need to promote your website link. Every article directory allows its authors to promote their website link in the resource section of the Article Directory. Resource box is the place where you can speak about yourself, your website and your product. Keep the resource box simple as you can. If your article is informative enough then get ready for a click on your website link through the resource box of the Article directory. Do I need to submit my Article to just one Article Directory? If your looking for good traffic and visitors to your website you have to make sure you submit your website to many Article Directories. Just submitting article to one Article Directory will not help. You have to exhibit your website link to visitors so as to encourage them to visit your website and finally buy your product. You can get best results by writing multiple articles and submitting the same to multiple Article Directories. By submitting multiple articles to different Article directories you are actually marketing your website in the best possible way. My advice to you would be to take the initiative of submitting at least one article to a group of article directories everyday. I understand it can be a bit boring to submit article to different article directories. If you do not have the time you can hire the services of professional Link builders who can not just help you in writing quality article but also submit the same to thousands of Article Directories on the Internet. The effectiveness of Article Marketing is increasing everyday. Many people have started to realize the importance of submitting articles to article directories. If you’re new to the concept of Article Directory, I hope this article must have provided you with a basic idea about the subject. So if you’re worried as to why you have not been generating sales of your product. It’s high time that you start building links to your website through Article Marketing. To keep it simple you are not just getting back links to your website but most importantly getting quality traffic.

         
    Success starts with articles

     

    No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website—content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever. CONTENT Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds—never to return. Make the visitor glad they visited and you have potentially created a loyal user. Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often. Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image. PROMOTION There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple. 1. Write the article or have it written for you. 2. Submit the article to article distribution services. 3. Start working on the next article or have a writer do it for you. Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: ContentTycoon, articlefactory, ezinearticles, goarticles, and ideamarketers. Don’t forget to use the article on your own web site. The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don’t let not being able to write great articles keep you from getting ahead—visit PromotionalArticles to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.

         
    Successful article marketing strategies

     

    Are you thinking about starting to write articles as a way of promoting your website? Are you looking for some advice about how to write a successful article? Have you a lack of belief in your ability to write an interesting article? Around a year ago I would have answered yes to all of these three questions but have now learnt quite a lot about article marketing. In this article, I give tips and advice to help other people to become successful article marketers. I have now had around three hundred articles accepted at what I consider to be one of the main article directories, ezinearticles. At times, I have to admit that it can be quite a choir to think of a subject to write about, to then write the article and also to then submit the article to all of the major article directories. At other times, the words seem to just flow and it can be quite easy and even enjoyable. The benefits of article marketing can be huge and I am happy to report that a lot of my articles have been included on many different websites, this of course creates a lot of important one-way backward links to my websites. I have seen a large increase of traffic to my sites, which is partly no doubt down to this writing of articles. As a rule I try to write around seven to ten articles per week. If on one particular week I am not able to for whatever reason, I do not stress about it, I just see it as a break. I try to make each article interesting and they are written from the heart, in my own style. Some of them can be quite funny, for example, I have written an article about dieting which has the title of, Have You Ever Seen A Fat Postman? I try not to make each article too long as people may become bored half way through. At the same time I believe each article should not be too short as there is likely to be little value to the reader. My articles are normally anywhere between four and seven hundred words in length. Most of my articles will give the reader some form of advice about the subject I am writing about. This advice of course, is my own personal opinion and comes from my own personal experiences. I have received many e-mails from people who have enjoyed reading my articles and I have also had requests from other people who have asked if I would be willing to write articles for them. I am sure if I can write a number of articles that everyone else can. Give it a go, you might surprise yourself. Once you have written the article, you then need to submit it to some of the article directories. In my opinion these are the best, ezinearticles, articledashboard, goarticles, articlealley and searchwarp.

         
    Target your advertising with free articles

     

    You need to take advantage of targeted advertising frequently to help make your online business successful. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. You only reach those that may already be interested in what you have to offer instead of spending your advertising budgets on trying to reach everyone. One way to achieve targeted advertising is to use free reprint articles or custom written articles that will ultimately reach your targeted audience. A lot of times when a new tv show comes out on tv there is a target market that the tv program is shooting for so they also search for advertisers who would fit with that audience. Also along with the target audience often times the show will be tested with the target audience and other audiences long before its even allowed to be shown on tv to make sure that they know what market to advertise to or that the show would even be successful. Also often times when show has been on for a little while they will do studies to see who watches the show and advertising and then will adjust the show and marketing accordingly. Why have advertisers been doing this for years? Because it is shown to be effective and cost efficient. Billboards have long shown to be very ineffective and expensive. A billboard advertises to everyone that drives by it instead of focusing on a target audience. It would be silly to advertise products targeted towards women during cartoons, it would also not make sense to advertise children's toys during the overnight hours when most of the children are sleeping. Advertisers want to advertise to those who may actually have an interest in their product or service. How all this can be applied to your online business? You need to start hitting your targeted audience with your advertising. One easy, effective, and inexpensive method of doing this is through free reprint articles. Free reprint articles are articles that you write and then have distributed in ezines and newsletters. You write the article offering information that the reader will find useful or entertaining, and the hope is that the reader will then use the authors resource box at the bottom of the article to visit your website. A distribution service can help you get one of these free reprint articles placed into dozens of ezines and newsletters if the article is well written. You will include a small text box at the bottom that offers information about yourself and a link back to your website. These free reprint articles will go out to all of these ezines and newsletters and the publisher of each of those will decide whether or not to use your article. This is where the targeted marketing comes into play. A publisher will determine if the article is relevant to his or her subscribers. If the publisher decides that it is relevant, the publisher will include it in their next publication. This is a very easy way to reach your targeted audience. It is also relatively cheap considering that all you have to pay for is the distribution service if you write the article yourself. Some people do not feel comfortable with their own writing or simply do not have the time or energy to do the writing. If you are one of these people there are always ghostwriters for hire who will do the work for you. You can then publish this work as your own, with your information in the resource box and the link back to your website. Ghostwriters know that you will be placing your name or a pen name in the article as the author, and they agree to surrender to their client's any and all copyrights to the article. If you want to reach your targeted audience in an easy, inexpensive, and effective manner then consider the use of the free reprint articles to reach your potential customers. Whether you write the articles yourself or pay a ghostwriter it will be a worthwhile investment. Even paying a ghostwriter and the distribution service, you will still be getting more bang for your buck than if you were to simply place an ad that is targeted to everyone. Remember, these ezines and newsletters that carry your articles will be going to people who are already interested in the topic that you deal with. Get started today and watch the new customers roll in.

         
    Ten benefits for having your articles published through e zines

     

    1. You will be known as an expert on the topics you write about and this endears potential customers to you before they even visit your website. In fact, this is 700%-1000% times more effective than regular advertising. There is no better way to “pre-sell” your prospects than article marketing. This will also give you and your business extra credibility which will help you competes against your competitors. 2. You will build brand equity for you, your web site, your business and even your expertise by submitting articles to e-zines. Prospects and customers will begin to have in mind what you can do for them. 3. You get extra exposure if the e-zine publisher archives their e-zine on their site; especially blogging is so common today. People want to read the back issues before they make the decision to subscribe. The more ezines publish your articles, the wider your market is on the internet. Remember, there's no such thing as people just stop by in front of your online shop, in this case, your website. 4. You'll gain people's trust and increase your credibility. If they read your article and like it, they won't be as hesitant to buy your products and services or they will at least sign up your e-zines. Nothing is better than getting pre-sold traffics through your articles; this sure will increase your profits. 5. Create a free viral marketing for you by allowing e-zine publishers to publish your articles in their free e-books. Since people give them away, your author resource box at the end of the body of each of your articles acts as an advertisement for your business will multiply all over the internet. 6. Free ads barter trading by getting an article-exchange joint venture deal run your joint venture partner's articles in your own e-zine, and then they run yours in their e-zine as an exchange. This benefits both ways. 7. You could buy ads space in other e-zines that don't publish your articles and find customers that you may have not been able to reach before, every article being published in the e-zines is like casting a wider net to reach new customers and traffic that would have never found your articles or website before. 8. Your article might have chance to be placed on publisher's home page. If they publish each issue on their home page, this will build link popularity for your website. SEO (Search Engine Optimization) “Link Pop” strategy by definition, the more links your website has by other sites, the greater importance bestowed upon your website when major search engines rank your site. Having articles in publish in many e-zines help you build great link popularity; link popularity builds traffic to your website. 9. Build VSP (Virtual Sales Person) and place them in as many e-zines as you can submit to. Your articles act like your sales person who will sell and do marketing for you. To have a successful business, you have to leverage your work in your business. 10. Another great way to multiply your income is by getting paid by people who want to hire you to write articles and books for them, or even ask you to speak at seminars.

         
    Ten top tips on making money online with articles

     

    Writing articles related to your product or service is an excellent way to boost your sales without costing you a dime. Search Engines are constantly on the look out for freshly written content. So how do you come up with ideas for your next article? Here are ten tips that will certainly help: 1) Hang out in online discussion groups. Watch what people are talking about. Look at the questions they are asking. The topics that are bringing the greatest number of visitors would make for an excellent article. 2) Take a look at what information is being broadcast on TV, radio, newspapers, and online. They can be invaluable sources to help you determine what's 'hot'. 3) Read quality blogs. What are people posting about? What kind of comments are they leaving? What questions do they have? Blogs are the internet marketing medium of the moment and you can literally find blogs on any topic. This is an excellent source for your next article idea. 4) Survey your current customers or website visitors. Ask them what kind of article they would like to see in your next ezine or published on your site. 5) Check online and offline bookstores. What are the top sellers? This can be a good way to come up with an article that catches the attention of what people are reading. 6) Be seasonal. Write about what is going on that time of year. Holidays, festivals, sports, graduations, etc. all makes for an article that someone will want to read. 7) Write an article about a current fad. There is always something that is hot at the time and could make for interesting reading from you. 8) Keep track of what your customers and prospects are asking you. If you get an email or phone call with a question this may make for a good article. Others may have the same question, but are afraid to ask it. 9) Use your intuition. What will everybody be talking about next Christmas? Read books and articles by futurologists about societal trends and then take a hunch on what people will like to read about a year down the line. 10) Start a swipe file on what others are writing about. If it is of interest to you it will probably be of interest to others. Never plagiarize the work of others, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and are not sure what you want to write about. If you still find it hard to write about your idea, you can hire a professional to ghost-write it for you. The costs are not as high as you may think and, considering what's at stake, it could be the best investment you ever make.

         
    The 3 mistakes that people do in article marketing

     

    Here are 3 of the most common mistakes made in article marketing. Mistake #1 is what I call marketing resistance. Some people hear that word ‘marketing’ and they just kind of pucker up. They get all tight inside. “I can’t market! Marketers are used car salesmen or people on the internet who say ‘Buy my new product today or your family will starve.’” I don’t think I’ve seen anything exactly like that, but some of you are laughing out there or smiling because you’ve seen things that are close. That’s not what I mean by marketing. Again, that definition of marketing that I titled the call with and started the call with is – Article marketing is simply getting your expertise in front of as many eyes as possible in as many consumable forms as possible. Another way of defining marketing is seeing it as simply letting other people know what you do. That’s all it is! Marketing is letting other people know what you do. There are lots of ways to do that with class and integrity that can be congruent with who you are. You know the way I approach things in my programs is that not one size fits all. One of the things that I’ve been told I’m good at, and I think people are right, is that I’m pretty good at meeting people wherever they are in their business journey, in their internet journey – meeting them where they are and helping them move forward. So it’s not one size fits all. Mistake #2 is believing there’s only one way to let people know about what you do. Some people who make that mistake get very very wed to how they see it, to how they do it, to their way, to ‘the’ way. That’s understandable. People get territorial and invested in things and that’s ok. I’ve always thought there’s lots of ways to do things, so there’s lots of ways to market your articles to get your expertise in front of people. Mistake #3 is inconsistency in marketing your articles or getting your expertise out there. Most people, when it comes to marketing anything, do what I call ‘marketing a la carte.’ Marketing ala carte is waiting until things get bad, you’re feeling desperate, and you just grab something from the marketing menu and do it. You throw some money at it, hoping it will work. No, no, no, no, no. I’ve got a pop quiz for you tonight. What’s the most important piece of a jigsaw puzzle? Now the answers I often get when I ask that question are things like ‘the straight pieces,’ ‘the corners,’ etc etc. ‘The solid colors.’ Now all of those are good answers, but they’re not the best answer because the most important piece of a jigsaw puzzle is the box top, because there is the blueprint. To be consistent you need a blueprint. You need something that you can do over and over again with success. Inconsistency is part of being human. Back in graduate school and days after when I was playing racquetball two or three times a week, we had a little saying among us. “Consistency is the key.” You could go along and play well for a few minutes, and then play horrible for a minute. So consistency in marketing, especially in article marketing, is to write regularly. If you’re going to be serious about this and really use article marketing to build your business, you want to write and submit two articles – “Oh my gosh, is he going to say a month? A week? A day? What?” – a week. Two articles a week. That gets the fresh content out there and keeps you in the flow.

         
    The 46 year old domain virgin

     

    A very successful entrepreneur recently gave me an article from Business 2.0 talking about Domaining. As many of you know, I invest in oil wells and other things that give me passive income. When I wrapped my mind around the concept of domaining and domain monetization, I have to admit I got pretty excited. I always thought domaining was simply speculating on domain names, I never really understood google adsense or those parking sites with all the links. The concept of developing a niche grouping of domains and optimizing traffic to drive clicks to affiliates or google ads seemed like a long shot for me. So I decided to educate myself on the business and google searched domaining. I figured the skills I learned in web development & marketing would help me in my other endeavors. I decided to stake my claim in areas that I understood. My focus has been on oil/gas well investing, investing in natural resource stocks, ethanol, biofuels, and cleantech. Laying claim to domain names can be quite addictive. My wife is always yelling at me because I spend way too much time on the computer. Through countless hours of reading I reached a breakthrough, my main tool to expand my web presence was to write about things I understood and enjoyed. Content is King! (wait that sounds catchy, let's see if that name is available)......Nope! I have published about 5 articles in the past two weeks mainly in the investing arena & the response has been excellent. People want to be educated not sold. If people want what I am working with ie. oil deals, real estate, stocks, etc. they ask for information. The whole introductory process of working with a new individual or investor is much less nerve racking since they have a feel of my philosophy based on my writing. I am no longer the 46 year old internet Virgin, thanks to the concept of original content. Write about what you are passionate about and success is just a few clicks away! ---------------

         
    The amazing power of articles to drive traffic to websites

     

    Most experienced marketers are in awe of the amazing power of articles. Distributed in a consistent and structured submission pattern, they provide a force to drive insane amounts of traffic to any website. And yet some online enthusiasts shy away from article submission in the mistaken belief that the process is tedious and time consuming whereas nothing could be further from the truth. Certainly there is something of a learning curve to be negotiated in the matter of creative writing but with the amount of assistance available online nowadays, that is not a problem for anyone requiring tuition. A sound practice for beginners is to examine how knowledgeable writers tackle the procedure. 1. How they craft compelling headlines 2. How they relate the story seamlessly from the start to the finish 3. How they interlace the text with core keywords 4. How they break up forbidding blocks of copy with bullet points and numbers 5. How they use short chunky paragraphs for ease of reading 6. How they couch the all-important resource box Studying the output of experienced practitioners opens the gateway to the prime source of creative writing in its application to article composition. Twenty six funny looking little characters that come together to provide 1984 pages of The Chambers Dictionary with 300,000 word definitions and 215,000 references; they are the fodder for countless millions of letters, books, poems, plays, and articles down the ages and in perpetuity. They are the colors in the virtual paint box that can be mixed and matched to produce hundreds of thousands of words to communicate and illuminate thousands of online articles. abcdefghijklmnopqrstuvwxyz No one can steal a march on beginners when they use these characters creatively and wisely; no one can cheat by adding to or subtracting from the list. And no one can staunch their creativity when beginners capitalize on the amazing power of words to compose articles. There is no gain without some pain but here is what is in store for beginners who take the trouble to master article composition and distribution: - Articles establish writers as experts in their particular areas of skill - Articles help increase sales - Articles generate floods of website traffic - Articles increase Google Page Rank - Articles to boost Alexa ratings Of equal significance to the aspiring article writer is the choice of submission software; choose the right one and success in attracting traffic is all but guaranteed; chose the wrong one and the result could labelling as an amateur – or worse still, a spammer. Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction hard copy titles to his credit. He has thousands of articles circulating in cyberspace. articlesubmitter. howtoproducts-xl

         
    The basics of article marketing

     

    Writing articles is a very good way to promote the product or service you sell from your website. By writing an article about your product or service, you can stress the benefits of using your product and any extra value they provide their users. These types of articles can also help your potential customers properly evaluate your product or service, to determine if it suits their particular needs. Using articles to promote your product or service can also help drive traffic to your website, establish you as an expert in a particular field and build your online credibility. If you do a search of the internet for article directories, you will see just how popular this form of advertising has become. Everybody who is anybody in online marketing knows the power of this type of advertising. So if you want to enjoy any type of success in online marketing you will need to take full advantage of this powerful free marketing tool. Because these types of articles are displayed in article directories that are indexed by the search engines regularly, you will need to write your articles properly in order to reap the full benefits of this type of advertising. Title: The title of your article is very important. First it should attract potential readers and draw them to click on it and read your article. You should use your article’s major keywords in the title if at all possible. This will help it get better search engine rankings and drive more traffic to your website. Keywords: To achieve a top search engine ranking and stay there you need to use the right keywords. Keyword enriched articles will help you reach the top of any of the major search engines. So before writing your article think of the keywords someone would use to find the product or service your promoting and include them in your article. Word Count: The size of your article is also very important. Most article directories have specified a minimum and maximum word count for articles submitted to them. In most cases the minimum is 400 and maximum is 1500. So always make sure your articles contain a minimum of 400 words in order to avoid submission problems do improper article size. Spelling Grammar Punctuation: These three areas can make or break your article. The main purpose of your article is to promote your product and establish you as an expert on a given topic. So you need to make sure your articles are written properly. After writing your article check it for both spelling and punctuation errors. After correcting any errors you find, read it again to make sure it flows smoothly and contains words that can be easily understood by almost any reader. It also helps to let someone else proofread your work before submission to insure there are no errors you've missed. Bolding and italicizing: This is a very important technique used to force the search engines give more preference to particular words contained in the text of your article. Always bold your main keywords in the body of your article. You can also italicize your secondary keywords in order to get them noticed by the search engines too. Internal and External Hyperlinks: You can create links to your website in the article. It is also wise to incorporate links to other articles you have written that would be helpful to the person reading your article. However, you should not include affiliate links in your article because most article directories frown on this practice. Next we will be discussing the author resources box located right below the body of your article. Most authors include unnecessary information here in an effort to impress their readers. If you really want your articles to sell, only include information in your resources box that is relevant to the product or service your promoting in your article. Also don't just put a long list of all the websites you own because it will only dilute your credibility. Here is a list of the essential elements of a properly written author resources box. I will also include some optional elements you can choose to include if you like. Your Name: You would be amazed by how many people don't include their name in their resources box. Your name and title if applicable should be on the first line of your resources box. Your Contact Info: Your business address, phone number, email address and any other information that would help your potential customers locate your business if necessary Your Web Address: The next line should contain your web address in valid URL form. Your USP: Your USP or unique selling position is 1 to 3 sentences that encapsulate the essence of what makes your offering unique. Your Call To Action: You warmed them up with your article now its time to lead them to buy from you or visit your website. Your call to action is where you ask for the sale. Here is the list the list of optional elements you might want include in your author resources box. A Newsletter Subscription address: Getting your potential customers to visit your website is very important. But capturing their email address is even more important to you. If you can get your potential customers to provide you their contact information, it will provide an opportunity to build an ongoing relationship with them based on your expertise in your chosen field. A Free Report: Providing a link to a free report you have written that provides more information the topic of your article is also a very powerful tool you can use to convert visitors into paying customers. An Anchor URL: If you want to build search engine relevance for a keyword or phrase you target in your article. Link that keyword or phrase to your website in your resources box. But be careful not to over do it. Now that you know what you should include in your resources box and some options that will help your article sell better. Let’s look at what you shouldn't include because it will only dilute your credibility with your potential customers. A List Of Every Website You Own: The quickest way to dilute your credibility with potential customers is by providing them with a long list of irrelevant URLs. If the site is not relevant to the topic of your article don't include it. A good rule of thumb is to include only one URL that is related to the topic of your article. A list Of All Your Accomplishments: Your readers aren't as concerned with your accomplishments as they are your ability to provide them with highly competent information on the subject matter contained in your article. Advertisements: You should not include ads or pitches for products that aren't relevant to the topic of your article. It is also wise to limit the number of relevant offers to the bare minimum. Now that you know the basics of article marketing you should put this powerful marketing tool to work for your business today. Choose a product or service you offer and write an article about it and submit it to several article directories. By doing so you will start to build a reputation as an expert in your field and make more sales due to the increase in traffic your website receives from your article.

         
    The benefits of article marketing as a form of website promotion

     

    I have been reading recently about the benefits of article marketing. A recent post to the ezinearticles blog asked if writing articles was worth wasting time over. I have been writing articles for quite a long time and in my opinion it certainly is. I will explain why I think it is in this article. Around a year ago I wrote my first article and posted it to ezinearticles, which many people regard as the best article directory/website. Looking back I have to admit that I did not really know what I was doing, and in truth the article was not that impressive. I continued to write more articles and continued to make mistakes. Unlike other directories who seem to accept any old article, ezinearticles check what you are submitting. In these early days a guy called Wally would regularly e-mail me with advice on how I could improve my articles. At that stage my articles were too short, not thought out, and basically rushed. I did not realise the value of writing articles and did not make the required time available for this form of web promotion. I found it difficult to keep thinking of new material and fell into another trap of re-submitting articles I had already written. I would change a few words or would re-word paragraphs. I was not aware that this was against their guidelines, however Wally soon informed me that it was. Tip, always read the guidelines. I am now spending a lot more time when I write the articles and feel that they have gradually improved, this has been confirmed by Wally himself I am pleased to report. As for the benefits of writing articles and is it worth your time and effort? I have had e-mails from all around the world from people who have enjoyed reading my articles, maybe I am a bit sad but this gives me a little buzz. Some of these people have included the article in their blog or on their website, thus creating an additional backward link to my website/s. The people who read the article are potential visitors to your site, a visitor you would not have had, had you not written the article. That visitor could of course turn into a client or purchaser of your product/s. For me search engines are going down the path of seeing one-way backward links as by far the most powerful form of link. Many people are offering link exchanges with other websites to boost their page rank or search engine position. There are many automated link building programs which make link exchanges even easier to obtain. Search engines have realised that this is taking place and place a much lower value on these type of links. One way links are not as easy to obtain, however writing articles has the potential of creating many one way backward links to you site and therefore is a must for any serious webmaster. I have not written nearly two hundred articles and have seen huge increases in traffic to my websites as well as increases in their page rank. People may disagree with my belief that article marketing is worth the time and effort, I do not really care as it works for me.

         
    The best article marketing strategies

     

    For some time now article marketing strategies has been a great free marketing method, by submitting your articles to article directories you are getting a free link back to your website. Which in turn can help you rank better for your search engines and also the possiblity of the person reading that article will click on your link. Writing a good resource box is essential if you want to get a better click through rate on your links. It is also possible that your article could get picked up by other web masters for e-zines, blogs, newsletters and other web-sites. So writing good articles is key to getting this kind of exposure. When writing articles to submit to free directories, focus on key words. A good key word percentage of 4-6% will make your article much more favorable for search engines, in return getting you many more readers and possibly more clicks on your links in the resource box. A whole book could be written on different ways to market your website. I truly believe free article marketing is by far the best bang for your buck. The only downside to submitting articles is it can be a very slow process. On average, after writing your article it will usually take about 15 minutes to sign up to a directory and submit your article. So doing this all manually is not an option if you want real results. I would recommend submitting to five of the top ranking directories manually, and using automatic article submitting software to submit to the rest. This saves you a ton of time. You can pick up some great free software at PLRProStore. This will get the job done. I would recommend submitting at least one article per week into the top article directories and with your automatic article submitting software. If you keep this up on a regular basis, you can watch your site grow in rank over a shirt period of time. Just keep at it.

         
     
         
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