There are a small number of retailers who truly understand that when you create a blog to promote your home business, it can be an extremely effective way to increase traffic to your business. Proven time and again is the fact that traffic to your site results in more sales for your business. As a website owner who has their own home business, you will discover that when you create a blog as one of your marketing tools, it is a great way to increase traffic to your website. You can also use blogging to make money as another form of revenue for your business, through adding affiliate links and displaying Adsense ads on your blog. Have you ever noticed the affiliate links and Adsense ads that are displaying on blogs? This is a great way to gain another revenue stream for your business, not to mention the increase traffic you get back to your site which is another bonus. Through creating a blog, it gives you the opportunity that will improve the level of customer service you give, by allowing your customers an access to useful information. When your customers can get a better perspective of how you operate your business, they are more likely to buy from you. Let me put it this way, when I am out looking for a product that I need and a salesperson cannot give me the information that I am looking for on that particular product, I just politely walk away. On the other hand, when I do find a salesperson who can give me all the information that I am looking for on that particular product, I end up purchasing it even if it costs a few dollars more. Internet marketing works the same way. When you create a blog it will give your customers a better understanding of your service and will strengthen your relationship with your customer (and that should be your goal). Remember, a strong relationship will lead to a successful business. If your home business is a product sales site, you do not have to blog about your product itself. You need to Blog about the things that are related to your product. For instance, my site is a Christian site on how to get Gods word out to the public, taking different roads and using the internet as a tool. When I start a blog, it is a subject related to getting Gods word out and giving them valuable understanding information according to Gods word. (Example) If you sell golf clubs, you want to talk about the experience you may have had on the golf course. You can make your customers feel empowered if you inform them to make their own decisions, as opposed to saying, "This is a great product! You should buy it!" The goal here is to smoothly introduce them to your product. Blogging is a great way to promote your home business, not only does it give you the opportunity to increase traffic, it is also one of the benefits that give you the opportunity to educate your viewers. In turn, you will gain more sales because you are now recognized as an expert who knows what you are doing. Here are four tips to keep in mind when you create a blog. 1. By sharing important information with your viewers, you are gaining customers and giving them a reason to stay on your site longer. It is a proven fact that the more time your customer and potential customer stay on your site, your chances are a lot better they will make a purchase from you. The more your customers return for your valuable knowledge, the possibility is great to make a lot more sales. 2. Your familiar tone of blogging will create a window of opportunity for your customers to see that there is a real person behind your business. The internet is the means of mass communication for conveying ideas or information , by creating a blog you will be adding your own personal nature by what you put into it. This will create that open window of customer trust and loyalty. 3. Get feedback on your site, or your service. Allow your customers to leave comments and find out what changes your customers would like to see on your site and what they would like you to carry. Blogging is a valuable tool, not only do you increase traffic but it lets you communicate with your customers in a friendly way. 4. Why would you create a blog to promote your home business and make it one of your marketing tools? One reason...the links back to your site. These are high-quality targeted hits from the links in your blog. Blogs link to each other as the topics of interest make their way from one blog to the next. Each topic will then point back to the starting place, related topics make comments on each other. As a result, they gain more groups of people that all have something in common and shared interests.
: So, you have been out on the Internet and hear people talking about blogs. Weblogs (Blogs for short) are web-based publications consisting of information of all sorts. Some people have personal blogs. Others are using blogs to market a product or service. I use one of my blog as a complimentary informational site to my home based business. It allows me to easily and quickly publish information about my home-based business. It is also a portal for my team to keep abreast of business related information. The first thing you need to decide what type of blog you want. Having decided, go to blogger (there are other, but for the purpose of this article, I will discuss blogger. ) to setup an account. Once your account is setup, you will want to login into the dashboard. At this point, I would send some time reading the tutorials and looking at some of the other blogs. By looking at other”s blogs, you can get an idea of how you want your to look and function. Blogger provides a help group (forum) where you can communicate with other members. First, you will want to create your blog. You do this by using the “Create A Blog” button. This will bring you to page asking you a few questions. At this point, you have two options: simple setup or advanced setup. If you are new and have no knowledge of setting up a website and ftping, stay with the simple setup. But if you are familiar with setting up website and ftping, I suggest the advance setup. The advance setup would allow you more flexibility, but requires more of a learning curve. For our discussion, we will stick with the simple setup. For the simple setup, chose a title and address (URL) for your blog. Select a title that reflection your intention for the site. Selecting a good title is an important consideration, especially if you are using it to market a product or providing information to your audience. Put in the word verification number and hit “Continue”. Secondly, you will want to select a template from the ones provided on this page. Make your selection based on how it will coordinate with product or service. Also, the template should have an aesthetic affect on your targeted traffic. In other words, if you are using this to promote a home-based business, use a color scheme that is not loud and boisterous. Lastly, hit the “Continue” button. Your blog has been setup. You will now want to start publishing to your blog. You are back at the dashboard, so select your blog link. Under the “Publish” tab, select the “Create” tab. You will have a blank editor box to enter your new information to be published. If you are familiar with HTML tags, you can add it into your text. (i. e.: This is my new text will produce This is my new text.). There are some edit buttons within the editor that you can use also. Once finished entering your new information, hit the “Publish Post” button. As a side note, once you have published to your site, you will want to draw traffic to your new blog. You can use two sites that will send out your post so others can see them.
They are pingoat and pingomatic. Every time you make a new post, use these two sites. Whether you are just wanting expound your personal views, market a product or service, or provide a portal for additional information about your home based business, blogs are great. They can be setup easily and quickly be published.
You do not have to worry about web hosting and programming if you are a newbie. Just start typing in your thoughts on a daily basis to keep your content fresh.
Most everyone who has Internet access has heard about blogging. Blogging is the new way to keep a journal, record thoughts, or just ramble about life or events on the Internet. A blog is updated frequently and on an ongoing basis. Weblog and blog is the same thing. Link swapping, or linking similar web sites or blogs together can be a great way for your blog to succeed. When you blog or record your thoughts online, you have the option of making your blog site private or sharing your site with others. Some choose to use a blog more like a personal diary, while other people want to get as many readers on their site as possible. One easy way to increase traffic on your blog site is to link swap. Link swapping is fairly simple and only requires that you have an agreement with other bloggers or websites to put your link on their site in exchange for the same from them. Link swapping is a perfect way to help increase the readership on your blog. Most of the time, link swapping on blogs will have links to other web sites with similar content. For example, a blog about pets may have several links to web sites that relate to pet care or topics in addition to other bloggers web sites that write about pets. There are two types of blogs, a personal blog or a business blog. Small businesses can benefit a great deal from regular blogging and swapping links. As a matter of fact, many companies pay writers to blog for thempanies, media outlets such as television stations, radio stations and newspapers are all getting into the blogging craze. The media can use a blog to give their readers up to the minute updates about stories and events from around the world. Business blogging gives a company an inexpensive means for sharing their knowledge with other businesses and consumers. Blogging can also help businesses better communicate with their employees with time spent emailing and sending out frequent memos. Also, when a business swaps links with other businesses, those links can help increase traffic to their site. This a great form of inexpensive advertising for a company. There are many online companies that offer free or low cost blog sites to anyone who wishes to use them. Some companies may opt for a more professional blog site and hire web designers for this type of job. Other benefits of link swapping and blogging to the business are that these types of sites offer ways to show up on search engines. When a web site has more links from link swapping, one keyword search may produce several results leading straight to the company’s blog page. Blogging for businesses is becoming increasingly popular and is proving to be a very good way for business to get the word out about their company. For anyone who wishes to start blogging and to join in link swapping, there are many free blog sites available for personal use. Most blogging web sites offer easy set up and most can be easily customized to fit the personal tastes of the blogger. In addition, most of these blog sites make it very easy to include links for the specific purpose of link swapping. Blogging for personal can vary a great deal from person to person. Some choose to use their blog as a way to record their inner most thoughts and feelings. Sharing a blog is optional and many people choose to keep their thoughts private. For those who are not afraid to let the world read their writing, public blogging is also popular. Blogging and link swapping is also an ideal way for large families to stay in touch with each other. Most blog sites even offer picture-hosting options to share not only your writing, but your photos as well. Link swapping provides an easy way for those wishing to share their stories to get the message out. Whether you want to blog for pleasure or for business, you can use your blog along with link swapping to get the word out about what you have to say. Blogging and link swapping offer a beneficial way for personal users and businesses to share their world with others.
What is a blogger? A blogger is a cross between an educator, an entertainer and an orator; each blogger 'owns these three hats' and 'wears' each of them while in different moods. One other commonality between bloggers is: each blogger is in search of an audience. Pack your bags! If you recognize yourself in the preceding paragraph you are ready to begin your journey into the blogosphere. There are only a few things you need to do to make your journey a success: Find a home for your blog Find a focus for your posts Learn “Bletiquette” Persevere Find a home for your blog! You need a host for your blog, some are free, some charge a small amount per month for their service, some are simple to use and some require more technical knowledge, some have more features than others; choose carefully, once you've established your blog and have a few regular readers you may not want to change your address (your URL). Start by surfing the Internet and the blogs to see what bloggers have to say about their hosting programs. Don't get in over your head by picking a blog host that requires a technical expertise that is beyond your current capabilities. There are many free hosts that are more than adequate to start you off and are customizable -- as you gain new technical skills you can edit your blog template to make your blog look like you want it to look and do almost anything you want it to do, all without changing your URL. If you are using free hosts start blogs at two or three host sites just to see which one you like best and which one gives you the most capabilities right 'out of the box.' When you find one you are happy with, be nice and go back and cancel your other blogs. Find a focus for your posts! Most every blog has a theme, a theme that sets the tone for most (not necessarily all) of the posts on that blog. Your blog can be a topical blog that focuses on a special interest of yours (politics, religion, health care, science, engineering, cooking etc.); a personal blog that focuses on what you are doing that day, where you have been, where you are going or any aspect of your life's journey; or a showcase blog that displays your writing, art, photography, or etc.. Some posts will not fall into your blogs main theme and that's OK -- your blog is a reflection of you, and we all have different moods . . . we all 'wear different hats;' don't decide not to post just because you feel like writing 'something different.' “Bletiquette!” The objective of most bloggers is to attract a regular readership; to do that you need to display some basic (really common sense) blog etiquette (bletiquette!): When commenting on a post, stick to the point, don't get personal or abusive. Never comment as “Anonymous;” if you are ashamed to use your actual blogger name, don't comment. Try to respond to all comments on your post, even if it is just to say “thanks for commenting” (but don't expect all bloggers to do this). Don't get personal by asking personal questions unless you have a long-standing relationship with the other blogger; bloggers enjoy the relative anonymity of a blog and a blogger name. If you are “flamed” (verbally attacked for something you wrote) don't get into a “flame war;” respond politely or not at all. Never take a block of text, a unique phrase, a picture, a graphic or anything else from another blog or from any web page and use it in your post as is, without clearly indicating where it came from. Persevere! Bloggers blog! That's what they do! If you post every day you will improve not only your technique but also your readership; don't give up. Bloggers are very much like novelists. Novelists write every day and finally reach the end of the novel. Then they submit the novel to publishers, file their rejection notices and resubmit to other publishers. Eventually, every novelist who perseveres gets published . . . eventually every blogger who perseveres gets a loyal readership and his or her own measure of success.
Copyright 2006 Darren Dunner Most of us know what a blog directory is. Most of us have some knowledge that everyone who has an online presence needs an online blog. Most of us do not realize that blogging in the wrong way is a waste of your time! Today you can search and find blogs everywhere on the net, it seems when you search the major directories that blogs show up in top positions. Is your blog appearing in these places? If not, then maybe you don`t know something that these other bloggers do know. Before getting into more information on Blog Directories it is important to know that your blog needs to be set up properly. Here are a few things to know: Install your blog directly on your site Make sure you are using full search engine friendly urls with these blogs Do not copy other blogs and post them on your blog as this is duplicate content and will hurt you Add at least 1 post a week if not more If you are unsure about these mentioned above contact us for assistance. The power of blog directories are incredible! These blog directories are supported by a large community of search engine experts who know that the only value in these is getting traffic. To test out these directories we did an experimesnt with I Loan Resource this blog is about 1 month old and is installed directly on a domain. Notice the page rank is pr4 and if you go to the main site iloanresource the page rank is lower there. Why is this? It is due to listing the blog on several high ranking directories! Don`t waste time on this anymore, get your blog, get listed on directories and increase your page rank. Blogging Tips that can help · Key word relevant content: Meaning, stay focused on 1 subject and about 2 - 4 related keywords or phrases. Decide ahead of time what you will write about, do research to see if the topic has keywords that match and use those keywords. · With those keywords or phrases spread them out so they appear within every 100 words or so. · Add your URL in the first sentence & approx every 100 words using it about 3 times max. Don’t do more then this as it won’t help at that point · Make sure after you have written your article to do a spell and grammar check. · Install your blog on your own URL. You will find that your links from your blog going to other sources will count more if these are installed directly on your site · Notify Blog Servers by pinging them.
: What is a tag? Tags are keywords that you use in your blog post. If you have a blog about dogs and you just write a post about dog food, your possible tags would be, say: dog, dogs, dog food, natural dog food, dog food recipe, and any other keywords that you used in your post. How to use tags Tags using your blog URLs: <*a href=" yourblog/[tagname]" rel="tag">[keyword]<*/a> (remove asterisks in actual code) Examples: <*a href= yourdogblog/dog+food rel=”tag”>dog food<*/a> If you are using Wordpress blogs you can set tags using Wordpress search function: <*a href= yourdogblog/blog/search/dog+food rel=”tag”>dog food<*/a> Using Technorati Tags: <*a href= technorati/tag/dog+food rel=”tag”>dog food<*/a> Ping Technorati and IceRocket using following URLs to your ping list: rpc. technorati/rpc/ping rpc. icerocket:10080/ You can also ping Technorati and IceRocket manually by going to technorati/ping/ and icerocket/c? p=ping You can use pingooat to ping more than 60 ping services in the same time. Technorati and IceRocket will index your blog posts according to tags that you used. Some of Technorati tags pages are highly ranked in search engines. Search engines bots spider daily these pages and when it finds your tags it will index your blog posts too. It is recommended to use this method for each post that you write. By adding tags to your post you can drive more targeted traffic to your blog. By using this method you can index your blogs in 24-48 hours depending on the popularity of the tags you used.
: I entered the blogosphere fairly late in the game. More than three years after starting and managing several busy forums and web sites, I dabbled with blogging through regular entries to one of my aviation web sites. Within weeks I got tired of the discipline – not of writing – but of ftp’ing everything to the web. I gave up as I decided blogging wasn’t for me. Fortunately, I didn’t stay away as I saw a challenge, and an opportunity, in front of me. Having blogged on other people’s sites, I felt that if I could blog there, I could blog anywhere, including on my own blogs. Taking a look at my options, I decided to download WordPress and I now run two blogs from two separate web sites. I am thrilled with each blog’s success and have no plans of giving up on what I am doing. In fact, I am mulling over starting a couple of more blogs as I see the value of this type of medium online. So, how are my site’s doing? Very well according to my sites’ statistics.
No, there isn’t much activity as far as comments go, but my information is getting read and the blogs are bringing additional traffic to both sites. Let’s just say that the traffic increases alone have been enough to keep me going, but other factors weigh in including: Blurbs – There are times when a full length article just doesn’t cut it, but a blurb [pithy paragraph] does. Blogs are great for showcasing tidbits of information and allowing bloggers to link to the full article if more information is desired. Links – On my Jet Movements blog, I added over 200 aviation related links recently.
Within days, traffic to my site increased and the first page rankings came back from Google. Less than six weeks after starting, the traffic to this particular blog has been great. Showcase – My second blog, The Article Writer, has helped me communicate better to my customers.
Now, my customers can read about my writing style, my comments on raising SEO, book reviews, and more. This blog has given a “human touch” to an otherwise good, but too-business-like web site. Idea Farm – Some of my blogs have turned into articles as I have taken a short, concise work and expanded on what I wrote through an article. Saves me time, too, as all I have to do is add a couple of extra paragraphs and my article is usually done. Yes, blogging is a great way to communicate for business folks as well as teens.
Some have thought that blogging was a fad, but I must say that it isn’t and it is certainly here to stay. Have you started your blog yet?
The Controversy Around Corporate Blogging Corporate blogging is a relatively new idea, and the jury is still out on whether it will succeed. This controversial marketing tool may be the beginning of a new kind of advertising strategy, or it may fizzle out in a matter of months. Many companies are looking for ways to capitalize on the blogging trend, and many of these corporations have determined that a great way to ride the blogging wave is to keep a blog on their corporate website. These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself. Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides. Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream. Other bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide some interesting insight into today's consumers. (Word count 234)
The Definition of Blogging The definition of blogging is something that is very much in flux, as the new technologies that appear every day redefine what a blog is, what a blog can be, and what a blog should do. For many years, blogs were defined as text-based websites that kept records of days, similar to a captain's log on a sailing ship. However, this started to change as the group of people who kept blogs became more diverse. The more bloggers began to explore the limits of the medium and of the technology that made it possible, the more the boundaries of what could be called a "blog" expanded. Today, there are an abundance of photo blogs, and there are even video blogs as well. Mobile blogging devices may well change the definition of blogging entirely by making it possible for bloggers to create new kinds of posts. Another element of the blogosphere that is starting to redefine blogging is the corporate blog. As more companies hire writers to keep blogs with the sole purpose of creating positive buzz about their brand, bloggers across the globe are arguing about whether these manufactured blogs are really worthy of the name. Between all of these different forces that are constantly expanding and reshaping the blogosphere, it is difficult to imagine that the definition of what is and is not a blog will ever remain fixed for very long. (Word count 237)
The Exciting New Frontier Of Professional Blogging Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there are more and more people who have managed to turn their weblogs into cash cows that supplement their income. The number of pro bloggers is growing by leaps and bounds, but it is difficult to say whether this trend will continue. Many bloggers dream of entering the sphere of professional blogging. There are very few people who happily devote an hour or more each day to their blog without at least occasionally wishing that they could earn some kind of financial reward for all of their work. Several models exist for making money with a blog, the most popular being to sell advertising space through Google's AdSense program or directly to a company that wishes to reach the demographic that your blog appeals to. However, there are very few people indeed who can make a comfortable living just by selling space on their blog sidebars. A lot of the people who read weblogs are bloggers themselves, in part because of the fact that the people who use blogging technology on a daily basis are most likely to be interested in what other writers are doing with the medium. This fact begins to explain why the people who succeed in the world of professional blogging are mostly people who have devoted themselves almost entirely to learning about, talking about, and writing about blogging. More than any other topic, pro bloggers turn their attention to the phenomenon of blogging itself. A lot of pro bloggers make the topic of blogging the stunningly self-reflexive ongoing focus of their blogs. Of course, professional blogging is destined to become much more complicated in the future than it is today. In the current moment, pro bloggers who attract the largest audiences and make the most money are mostly concerned with investigating the blogging movement and with offering advice to amateur bloggers. However, as the kinds of people who regularly read blogs changes, and the demographics of bloggers expand and diversify as blogging software becomes more user friendly, it is very likely indeed that the world of pro blogging will begin to reflect these changes. Indeed, it is very difficult to predict exactly what kinds of blogs will be reaping the greatest financial rewards five or ten years down the road. The world of pro blogging is one of constant change and flux, which is part of what makes it so exciting. (Word count 458)
The Pros and Cons of Video Blogging Video blogging has a lot of advantages over text-based blogging, and it is little wonder that this new technology is catching on all over the globe. Video blogs very effectively grab the attention of web surfers, and people are much more likely to become excited about the dynamic content of a video blog than they are likely to find a written posting very thrilling. The more enthusiastic viewers are about a site, the quicker the word of mouth spreads, and the more traffic the site will get. Of course, there are plenty of disadvantages to video blogging as well. Hosting a v-blog requires quite a bit of server space, which can make it difficult to get started. It takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog can be quite a bit of work. In addition, web surfers sometimes grow frustrated with the slow loading times of the files on many video blogs. Whether you opt for a video blog or not depends on what kind of subject matter you want to cover, and how much time you can devote to video blogging. Before you decide to pursue a video blog, consider if there is an easier way for you to get your message across. (Word count 233)
: My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them. In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind. Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same. On the web today, "content is king". But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN. "Content is King, but Original Content is the King of Kings." Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean? There are essentially three factors in this equation: 1. You must have content - words, phrases, information - on your web site. 2. You should have "original" content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS. 3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis.
Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode.
(Just look at how much time you spend with your blog!) Now as to why and how. Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples. 1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more "hits" and "eyeballs" are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts.
The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum.
Getting the picture? A never-ending circle of success. 2. For those of you in doubt as to whether Search Engines can "read" content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts. So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule. "Content is King, but Original Content is the King of Kings."
: Okay so now we know content is king. And of course since we are creating our own blogs, (remember blogs is short slang for Weblogs - which is what their "formal and official" name is), most of our information is going to be "unique" and "Original". Yet every now and then, since we are only human, and since we simply cannot "create" more and more information, we will copy information from other web sites. That is cool. There is no problem with that, UNLESS, you decide that "copying" and/or "linking" is simply better and forego writing anything. Now let me make this clear. If you are offering a service to people, where your main business is to offer out links to other places where people can get information, in other words you are a repository where people come to get links, because you already did all the research - that is fine. Because what you will loose in content, you will make up in "eyeballs" and "hits".
Remember the end result of good search engine listings is just that. MORE HITS - MORE EYEBALLS - MORE PEOPLE VISITING. And content is not the only parameter an Search Engine looks at. Not by a long shot. This is a critical point to keep in mind.
Everything we will talk about, every method, from content to email to lists to whatever, (hehe my most unfavorite word in the English language pops in - Whatever - see my post on that word in my blog), has but one goal in mind. To consistently and constantly increase and build your website "hits". To make sure you have an ever-growing "fan" club "motivated" because of the service you are offering, to come back. So please differentiate between the end goal and the methods. Content (discussed in our first article) is a method towards the goal of getting listed in a good position on a search engine, and the goal is to have people use and come to your web site or blog, and create a "buzz" about it. (We will talk about this much later in our series.) Let us go back to content for a moment. Here we are talking about something that all writers know about and are familiar with. Text, words, phrases. Original, unique text. So in order to continue on our own fairly logical path, we will now concentrate on the "text" and what has to be in it. Which brings us to the subject of "keywords". Before explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully. If you have a website selling hair beauty aids, you will want to sell your material writing content around what you are selling. Obviously if you write something about the difference between different models of dishwashers, this is not going to relate to the "subject matter" and content of your site. So you will write articles around your hair supplies. You will write articles on good hair care, on how to dye your hair, how to get rid of split-ends, how often to shampoo etc. etc. Our magic hair website is called "Hair Is Not Forever", and it is at hairisnotforever (I have no clue if such a site exists so please don't hit that link!) But this is our site for now and we will keep it as we go along. hairisnotforever also has a blog. This blog we will call "SilkyFairHair" and we will put it, for the sake of our example in blogger under the name of the proprietor who is aptly named Mr. Nor Hair. So now we have as follows: 1. Web Site - Hair Forever @ hairisnotforever 2. Blog - SilkyFairHair @ norhair. bl (this URL is fictional) These names ARE important and so are the URL's. (URL stands for Universal Resource Locater).
So keep them in mind as we go along through these articles especially when I get to the article on the importance of finding the right name. So Mr. Nor Hair and his wife, Mrs. Purple Hair work together. They create the site, get all the necessary stuff to sell something on it, write a couple of articles about hair and sit back and wait for the people to come beating their "virtual" door down. Well as we say in Hebrew, "Boker Tov" (which literally means "Good Morning"), or as you say in English, "Knock. Knock.
Good Morning! Anyone Home?" Okay the Hair couple know about keywords. So they create articles in which EVERY sentence has the word hair in it (or balding). But hair is the name of the game. They make sure their content is original, and once they have written two HTML pages of hair articles, strategically placed by their cousin the graphic artist (who is bald) around the advertisements for hair products and now they think they are done! Woah! Not by a LONG SHOT! And here is where it gets depressing for the uninitiated and non-dedicated people. Let us deal with the "keyword" issue.
Keywords are like indices or if you wish, categories. A keyword is something that the search engine will look for and validate (in our day), to use as one of the parameters as to how to list your site. The keywords we refer to are in two distinct and totally different places. The first in the page header of the site.
in what is known as the section for "meta" tags. We will deal with meta tags in a different article, however let us just say these are the keywords most search engine look for (with their "bots") when visiting your site. An example meta tag for keywords on our site may look like this:
Again in our article(s) on meta tags we will discuss these keywords, and meta tags, but for now take it as a given these are some of the keywords that will be in the meta tag. When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and assumed that was what the site was about and listed the site under those keywords. This was caught on to immediately, and humans being the crafty devils they are, began listing keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember - the end result is the oh-so-important one: Hits & Eyeballs) So porn sites especially, adopting this as yet another "fool the engine" technique, would put keywords like "hair", "technology" etc. into their meta tags, and give the site an innocuous name and voila, more traffic. So in the never-ending battle Search Engines caught on, and did a few things. They deprecated the importance of the keywords in the meta tags according to their algorithms, UNLESS the content on the site actually did match the keywords. Of course, this was not enough as porn sites will put "real" content around their stuff. I will give you a REAL example which I find funny, but it is very serious.
In one of my posts on my blog, you can see my bio which is picked up by search engines. The other day I received an email from an old flame of mine saying "I freaked out. I googled you, under Ted Gross Writer, and you are connected with a site about tushy's!" So I go and Google it, and sure enough in like the fifth position is this: "Ted Gross's Unofficial Bio - The Real Version by Tushy" and of course I click and get led to another site (no url here as I do not want to publicize that site for obvious reasons) and I come to a porn site which ripped off, out of all the content on the internet, MY profile to place around their porn adverts. UGH! But you see that is how crafty people are! (Here we are not going to talk about "splogs" - meaning "spam blogs" yet. But keep it in mind.) Okay now what happens - not in theory but in practice. Two scenarios: 1. You have keywords in your meta tag (and you should have them!) The little Search Engine "bot" (that is a software program whose job it is to travel around the Internet, never sleeps and never eats and gets into all those porn sites too!, and picks up information on ALL sites so the information can be categorized), comes to our site of hairisnotforever and reads the keywords on the page. Then this little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines don't "see", they are NOT visual (males are visually oriented not Search Engines!) so graphics are not taken into account unless you use the alt tag.) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases etc. (Remember original content!) 2. You have no keywords in your meta tag so the engine just looks at your content. So our happy couple figures okay lets put the word hair say, in every sentence at least three times. NO! Don't do that. Overuse of a keyword is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT overused. Now when you Google for hair products using the word "balding", the Search Engine has the keyword, and based upon a million parameters decides what position for that specific keyword, hairisnotforever will have, and feeds it out. So our couple figures what the hell. We will also sell mascara, and they put in a picture advert and the word mascara in their keywords, without having any content for it. Well then hairisnotforever will probably be listed as the last of the last of the last for anyone looking for "mascara". So for this lesson the formula is: "Content+Keywords in the content+Keywords in Meta tag."