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    Free Essay
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    Affiliate marketing and blogging

     

    Affiliate Marketing and Blogging Affiliate marketing is one way in which bloggers utilize their blog to generate revenue. The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing. Affiliate marketing essentially entails creating a link on the blog to another company’s website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways. The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website. This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities. Selecting Affiliate Marketing Opportunities There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval. In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals. However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog. A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome. Maximizing Affiliate Marketing Opportunities Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic. Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic. A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links. These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial. Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing. Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website. Understanding Affiliate Marketing Requirements Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links. Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation. Word count 710

         
    Bloggin with wordpress

     

    Blogging with Wordpress Wordpress is one of the many options available to bloggers who are looking for free software online which makes it incredibly easy to publish their own blog. This software is easy to use, provides a variety of templates and offer excellent support to bloggers. There are many options available to bloggers and other blogging programs may be better known and offer slightly different features but many bloggers are quite pleased with Wordpress. This article will offer some useful information for bloggers who are considering starting a blog with Wordpress such as reasons to choose Wordpress, tips on starting a blog and information about the support offered by Wordpress. Based on this information as well as their own research bloggers can decide whether Wordpress is right for them or whether they should seek out a different blog network. Reasons to Choose Wordpress There are many great reasons to choose Wordpress to start a blog. Some of these reasons include a great variety of templates, the ability to categorize and tag posts easily, features such as spell check, previews and autosave, the ability to post text, audio files and video files, a variety of privacy options and the ability to track statistical data related to the blog in addition to other great features. Some of these features may be more important to some bloggers than others so deciding whether or not Wordpress is right for you will largely be a matter of personal preference. For example bloggers with little or no programming experience may enjoy the myriad of templates available on Wordpress while bloggers who are concerned about privacy issues may be more interested in the privacy options available through Wordpress. Carefully investigating these features will help bloggers determine if they should start a blog with Wordpress. Starting a Blog with Wordpress Bloggers who opt to start a blog with Wordpress will certainly not be disappointed by the amount of time it takes to start a blog. A blogger can literally start a blog with Wordpress within minutes. This is tremendously important to bloggers who are eager to get started and do not want to deal with a long process to start a blog. The only requirements for starting a blog are a valid email address and a username. The blogger enters this information into the signup page and receives a password almost instantly. Next the blogger simply has to check his email, follow the activation link provided and use the password provided and the process is complete. The blogger can start blogging immediately. Support Offered by Wordpress For many first time bloggers the type of support offered is very important. This is because first time bloggers may have quite a few questions about the process of starting a basic blog and once they establish a basic blog they may have additional questions about using advanced features and customizing the blog. Wordpress offers a great deal of support for bloggers of all skill levels. The support offered by Wordpress includes the ability to contact the support staff as well as the ability to receive support from other members through online forums. Although the support staff is incredibly responsive some bloggers enjoy the ability to communicate with other bloggers in forums. This is because the forums are active 24 hours a day and bloggers can find support from peers at any time. Word count 562

         
    Blogging for fun

     

    Blogging for Fun Although blogging can be used for a variety of other purposes such as generating income, promoting a cause and providing information there are many bloggers who enjoy blogging simply because it is fun. These bloggers enjoy blogging for reasons such as staying in touch with friends, expressing themselves or keeping a record of important events. This article will explain how blogs can be used for these purposes. Blogging to Stay in Touch with Friends Staying in touch with friends and family members is just one of the many reasons a person may wish to start a blog. This is especially useful for those who move far away from their friends and family members. Staying in touch by phone, regular visits and even email is not always easy. This is because it can be difficult to keep up long distance interactions with several different people at once. However, by maintaining a blog, a person can greatly simplify the process of staying in touch with friends and family members because they do not have to repeat information in individual phone calls or emails or make time to visit several different people. When maintaining a blog, the individual can choose to post a variety of information and photos. Through this information and photos the blog owner can keep others informed about current events in his life. Friends and family members can view the blog at their convenience to catch up on important events in the blog owner’s life and in most cases can post comments to the blog owner. They can also read comments from others. This is beneficial if those viewing the blog know each other because they can not only stay in touch with the blog owner but also have a chance to communicate with other friends and family members through the comments section of the blog. Blogging as a Form of Expression Some bloggers begin blogging as a form of expression. They may right poetry, songs, short stories or even use the blog to vent about personal events or politics. These bloggers may wish to keep their blog private or can make the blog available to the public. Keeping the blog private is sort of like keeping a diary or a journal. It gives the blogger a multi-media form of expressing himself without the risk of others discovering his true feelings, innermost dreams or frustrations. Other bloggers opt to make these blogs public. This may be for a number of different reasons. Sharing these feelings with others allows the blogger to reach others who may have the same interest as the blogger. Bloggers who use their blog as a form of personal expression may want to be cautious and consider the decision to make a blog public. This is important because the blog owner may initially not see problems with allowing others to view his personal thoughts. However, over time he may realize his blog could either be offensive to others or could result in problems if friends or family members view the blog. Blogging to Keep a Record of Events Another common reason for blogging is to keep a record of important events. Examples of some types of events which a blogger may wish to document include a pregnancy, weddings, vacations, sporting events or completion of school events. Using blogs to keep a record of these events gives the blogger an opportunity to record daily events in one simple location where they can easily look back on the blog or share the postings with others who might be interested in the events. In these cases the blog can serve as a form of scrapbook documenting the events as they occur. The blog owner can post as often as he desires and may choose to include elements such as photos, music, audio files and video files into the blog. The blog can also be designed to suit the events being documented. For example a journal depicting a vacation may have backgrounds, fonts and colors representing the vacation location while a pregnancy blog may feature elements which represent pregnancy, babies and being parents. Word count 685

         
    Blogging on a social network

     

    Blogging on a Social Network Blogging is becoming increasingly popular and social networks are also becoming more and more popular as well. Social networks include popular websites such as MySpace where users can create personal websites and interact with other users. These websites may include a wide range of components including text, images, audio, video and blogs. Here system users can voice their opinions, provided updates on their life, offer insight into current events or accomplish a number of other goals. However, bloggers who utilize a social network to maintain their blog should consider a few different factors. This article will discuss some of these factors including whether to make the blogs available to the public or keep the private, considering the audience of the blog and dealing with harassment through the blog. Making Blogs Private or Public Most social networks enable users to make their website either private or public. Private websites are only available to the user and other users he specifically approves to view his website while public websites are available to all users of the system. These same capabilities also apply to the blogs which are maintained on a social network. For this reason bloggers must determine whether or not they wish to make their blog posts available to the entire social network or to only a fraction of this network. This decision will be largely based on a matter of personal preference. Social networks can be quite extensive and some bloggers may be apprehensive about their blog being available to such a large audience while other bloggers may have no apprehensions about the size of the potential audience. Bloggers should carefully consider this option before staring a blog but always have the option to change these settings after the blog has been established if they change their mind about the choice they originally made. Considering the Blog Audience Bloggers who utilize a social network to maintain a blog should also carefully consider the potential audience for the blog. Most social networks include a broad cross section of the general public. Therefore bloggers should be aware of this audience when posting a blog and should consider how the blog entries will be interpreted by blog audience members. While it will never be possible to avoid offending all potential audience members some bloggers may wish to consider at least attempting to ensure the blog entries they post are appropriate for all members of the social network. If this is not possible the blogger may consider making the blog private. Dealing with Harassment through the Blog Another aspect bloggers who use a social network to publish their blog should be aware of includes the potential for harassment from other members through the blog. This can be in the form of offensive comments posted in response to blog entries. Depending on the degree of the harassment the blogger may choose to ignore these comments or take stronger actions. Bloggers should review the policies of the social network and solicit their assistance in dealing with harassment from other users. In most cases dealing with the problem may be as simple as blocking the user from making comments on the blog but in some cases it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation the administrators will review the situation and make a judgment regarding whether or not the user has violated the terms of service. Word count 580

         
    Blogging software

     

    Blogging Software With blogging becoming increasingly popular, there is also an increasing need for software to simplify the process of blogging. However, there are many different software packages available which can make selecting a package seem overwhelming. Selecting a software package does not have to be difficult though. Bloggers can find websites which provide comparison charts for different software packages to simply the decision making process. These charts can save the blogger a great deal of time and effort because they compile a wealth of information into one convenient location. The blogger may still need some additional information before using these comparison charts to make a decision. The article will provide insight into some of this additional information which may be useful such as how to understand the comparison charts, methods for comparing the software packages and tips on selecting a blogging software package. Blogging Software Criteria Those interested in starting or maintaining a blog should fully understand the blogging software criteria before attempting to compare software packages. Some of the criteria it is important to understand include the minimum server requirements, data storage and the post editor. Understanding these criteria is critical to the process of comparing and selecting blogging software packages. The minimum server requirements refers to the minimum requirements for the server on which the software is to be installed. In most cases the power and speed of the server is not relevant but instead it depends on the power and speed of the software necessary for the proper operation of the blog software. There may be additional costs associated with this software as well as additional license requirements. Data storage is also an important part of evaluating blogging software packages. This may include options such as a flat file, a data file or a database. A flat file refers to storage options in which the full page is pulled each time the blog is requested by a browser. A data file refers to situations in which the data for the blog is inserted into a template when the blog is requested by a browser. A database refers to storage options in which the necessary information is pulled from a flat file and inserted into a template when the blog is requested by a browser. The post editor is another criterion a blogger may want to investigate carefully before selecting blogging software. The post editor refers to the type of editor which will be used to fill in the posts listed on the blog. These data entry methods may include options such as HTML or JAVA. Comparing Blogging Software Packages Bloggers who are seeking a blogging software package should carefully compare the different software packages available. This is important because obviously some software packages are superior to others. It is also important because some software packages may be better suited for the needs of a particular blog than other packages. When comparing blogging software packages it is important for the blogger to first carefully consider the needs of the blog. This is important because it will help the blogger to realize which criterion is most relevant to his particular blog. Selecting Blogging Software Packages After carefully evaluating blogging software packages, it is time for the blogger to make a decision and select one of the available packages. Ideally the blogger will have already compared important data such as storage space, server requirements and post editors. However, the blogger must also consider other factors such as cost and versatility. Many blogging software packages are available free of charge while there are some which are available for purchase. The blogger will have to decide whether or not it is worthwhile to purchase a software package or whether free software packages will meet his blogging needs. After considering software criteria and cost, the blogger should consider viewing sample blogs created using a particular software package. This is a good idea because these samples can provide a good indication of the capabilities of the software. This is because in general the higher the quality of the samples, the greater the capabilities of the software. Word count 683

         
    Blogging to promote a cause

     

    Blogging to Promote a Cause While many bloggers maintain a blog for personal or social reasons or to generate an income, there are other bloggers who utilize their blogs to promote a cause. These blogs may be aimed at targeting a specific political or social cause depending on the interests of the blogger as well as blogger’s opinion that the blog can produce the political or social changes they are seeking. Blogs which are committed to promoting a particular cause may face more adversity than blogs with a lighter theme but they can also be very effective. However, blog owners who opt to maintain this type of blog should be aware of the ramifications of this type of blog. For example blog owners may receive negative comments from readers of the blog who disagree with the cause. This article will offer a few tips for choosing a cause for a blog and for promoting the blog to interested visitors. Choosing a Cause for a Blog Choosing a cause for a blog can vary in difficulty from extremely easy to incredibly difficult. The difficulty in making this decision will depend largely on the personal beliefs of the blog owner. A blog owner who is already committed to a particular cause will likely find this decision to be rather simple while blog owners who either have no strong social or political convictions or who have a wide variety of causes they wish to promote can find making this decision to be rather difficult. There are, however, a few factors the blog owner should carefully consider before selecting a cause to promote in a blog. First and foremost a blog owner should select an issue for which they are either already quite knowledgeable or for which they are willing to do a great deal of research. This is important because the blog owner should post blog entries on a regular basis. These blog entries should be accurate and informative to the reader. Therefore, the blog owner should be well versed in the subject matter or at least interested in learning more about the subject matter. Blog owners should also carefully consider the potential for influencing blog visitors regarding the topic of the blog. Although it will not be possible to convince all visitors to the blog to believe in the cause promoted by the blog, the blog owner should select a subject with which he is confident visitors to the blog will be influenced to agree with the viewpoints he presents in the blog. Promoting the Blog to Interested Visitors Once a blog owner decides on a subject for the blog, it is time to figure out how to promote the blog to the target audience. This can be accomplished in a number of different ways. For the sake of brevity, this article will discuss promoting a blog through search engine optimization and promoting a blog through participation in relevant forums. Search engine optimization is a very effective way for promoting a blog. This practice involves making efforts to increase the search engine rankings to ensure interested Internet users are directed to the blog. This can be done in a number of different ways including careful use of appropriate keywords, appropriate use of tags such as title tags and image tags and generating back links to the blog. All of these efforts can help to improve search engine rankings which should also improve blog traffic. Blog owners can also promote their blog by participating in relevant forums and message boards. The blog owner may simply participate in these forums and offer relevant input while including a link to the blog in his signature. Other forum users are likely to click on the link if the blog owner is well respected within the forum. The blog owner may even be able to incorporate a link to his blog in the message body of forum posts if it appropriate and acceptable according toe the message board guidelines. Word count 662

         
    Blogging with blogger

     

    Blogging with Blogger Blogger is one of the many options available to bloggers who are looking for free blog software. This website located at the following web address: blogger offers registered users the opportunity to publish their own blog free of charge. The website also has templates the blogger can use to create his blog and even enables bloggers to easily place Google advertisements on their blog and coordinates an AdSense account for the users so they can potentially earn a profit from their blog. This article will discuss the history of Blogger as well as the terms of service. The History of Blogger Blogger began in 1999 with a small group of friends in the San Francisco area who ran a company called Pyra Labs. These friends did not set out to create a network of bloggers but nevertheless Blogger emerged from their efforts. The three friends who developed bloggers were programmers who toiled away for others in an effort to fund their own endeavors. As previously mentioned a blog network was not their original goal but the friends were intrigued by the idea as it emerged and found others were interested too as their concept quickly took off and new members were joining everyday. Like most Internet entrepreneurs of this time period, they experienced setbacks but continued to persevere. In 2002 Blogger was doing well but got an unexpected surprise when Google expressed interest in purchasing Pyra Labs. Google was interested in the upswing in the blogging community and the members of Pyra Lab sold their company enabling Google to take over the operation. Since taking over Google introduced the concept of AdSense advertising campaigns on blogs which has been generating profits for Google and bloggers alike. Blogger not only offers members templates to create a blog and voice their opinions on the Internet but also simplifies the process of placing AdSense advertisements on the blog. Blogger Terms of Service The Terms of Service of Blogger are susceptible to change but there are a few basic terms which users can expect to exist. The Terms of Service for Blogger provides explanations of items such as the services offered, description of proper use of the services, privacy policies, an explanation of intellectual property rights, cause for termination and information regarding the legal jurisdiction of the website. Members of Blogger are advised to carefully review these policies before becoming a member and to be sure they understand and agree to all of these terms. If the potential member is unsure about the meaning of one or more of the terms, he should contact Blogger to seek clarification on the Terms of Service. Members of Blogger should also be aware that the Terms of Service may change and should review these terms periodically to ensure there have been no changes made which will adversely impact the member. Members of Blogger should pay particular attention to the section of the Terms of Service which specify causes for termination of a member’s account. This information is important because it will help to prevent the member from inadvertently performing an action which may result in his account being terminated or suspended. Blogger is not required to inform the member of the infractions before suspending the account so a member will likely lose his account before he is even aware he has violated the Terms of Service agreement. Word count 564

         
    Bloggint for profit

     

    Blogging for Profit Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy. In many cases bloggers can profit with very little effort. There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in. Two of the most popular methods for generating a profit from blogging include advertising methods. This includes advertising with AdSense and securing independent advertisers. This article will discuss these two methods of advertising on a blog. Using AdSense to Generate Revenue Using AdSense is one of the most popular ways for bloggers to generate revenue from their blog. This method is so popular because it is also very simple. AdSense is a program offered by Google where bloggers agree to have advertisements on their website and are compensated when users click on these advertisements. Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in AdSense. Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog. Google then serves appropriate advertisements each time the blog is accessed. Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content. Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog. For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out. How Advertisements on a Blog Generate Revenue Many bloggers use advertisements on their blogs to generate a profit. This method of advertising is more difficult than using AdSense but it can be significantly more financially beneficial to the blogger. This method of advertising is similar to the type of targeted advertising often seen in magazines. For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, children’s clothing or foods popular with children. Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment. In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazine’s audience will be enticed to purchase products or services after seeing these advertisements. Blog owners can use this type of advertising but it can be hard to find willing advertisers. However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog. One of the most important factors for advertisers is the amount of traffic the blog receives. This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic. Another important factor for advertisers is the focus of the blog. Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertiser’s target audience. Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience. Bloggers who utilize advertising on their website may be compensated in a number of different ways. Some advertisers may pay a set fee for the advertisement to run on the website for either a set amount of time or for a set number of page views. This means the advertiser may purchase space for a set number of days, weeks or months or may purchase space for a set number of times the advertisement is served to website visitors. Alternately the advertiser may choose to compensate the blogger according to the number of times specific actions occur. This may include users clicking through the advertisement or users making a purchase after clicking through the advertisement. The type of compensation offered will have to be worked out between the blogger and advertiser beforehand to determine a fair method of payment. Word count 714

         
    Careers in blogging

     

    Careers in Blogging Many freelance writers are beginning to find blogging is one of the newest career opportunities available to them. Blogging is essentially a series of postings on a particular subject which are listed in reverse chronological order. These blogs may be about a variety of different subjects and may be personal, political, informative, humorous or any other category desired by the blogger. However, the key to a successful blog is a blog which pertains to a subject which appeals to a wide audience. Additionally the blog should be updated regularly and should provide useful content to the readers of the blog. This article will provide some information on finding career opportunities in blogging, will discuss the benefits of this type of career and will provide information on how writers can manage a blog successfully. Finding Blogging Career Opportunities Although blogging career opportunities are becoming increasingly popular, many writers are not aware of how to find these wonderful opportunities. These career opportunities may be offered as ghost writing positions or as positions offering a byline to the writer and finding these blogging opportunities is often very similar to finding any other career opportunities for writerspanies seeking a blogger may post the job opening in the same manner in which they would post other openings with the company such as accounting positions or administrative positions. Therefore, writers interested in a position as a blogger should utilize the same job search websites they rely on to find other career opportunities. Bloggers may also wish to visit career websites and message boards which focus exclusively on careers in blogging. The ProBlogger. net website is just one example of a website dedicated exclusively to putting bloggers in connection with those who are interested in hiring a writer for a particular blog. Interested bloggers should also consider joining message boards for those who blog for a living. This can be beneficial because here bloggers are likely to share information regarding the companies for which they work as well as any information they have about companies who are currently looking to hire bloggers. The Benefits of a Career in Blogging There are many benefits to pursuing a career in blogging. Perhaps one of the most alluring benefits to a career in blogging is the work can typically be done as a telecommute position. This is because as long as the blogger has access to the software necessary to write and upload a blog, there is no need for the blogger to perform the work from a specific location. This means the blogger can reside virtually anywhere in the world and can likely perform the necessary work from his own home. However, not all blogging positions are telecommute positions. Some companies may require bloggers to perform the work onsite as a matter of personal preference. Another benefit to a career in blogging is the ability to accomplish work at a pace which his convenient to the blogger. The blogger may be required to upload a new post to the blog according to a regular schedule but the actually writing of the posts can be accomplished when it is convenient for the blogger. Many blogging software packages enable the blogger to set a specific time for a specific post to be uploaded. This allows the blogger to write several posts at a time and have them publish according to a pre-determined schedule. Finding Time to Blog One of the problems which many bloggers face is finding the time to blog. This is especially difficult if the blogger maintains several blogs or if the blogger maintains a current events blog in which posts must be timely in order to be relevant and of interest to the readers. Writing blog posts in batches and scheduling them to publish as needed is one way to deal with managing several blogs. However, writers of blogs related to current events must take special care to budget their time wisely to ensure they are publishing topical blog posts. One way this can be accomplished is by setting aside time daily to reading current events to derive inspiration and then scheduling time after that to write and publish the blog. For example a blogger with a current events blog might choose to review the previous day’s news the first thing in the morning to ensure they are reviewing all of the relevant news from the previous day before writing the blog post. Word count 738

         
    Dealing with comments on your blog

     

    Dealing with Comments on Your Blog Most blogs allow visitors to the blog to post comments on any of the blog posts. These comments may pertain to the blog posting or may be completely unrelated. The comments may also be positive or negative in nature. Regardless of the type of comment left by a visitor the blogger may choose to deal with these comments in a number of different ways. The blogger may answer these comments, block individual visitors from leaving comments in the future or use administrative features to delete comments or set the blog to require approval of the comments before they are posted on the blog. This article will discuss each of these options for dealing with comments on a blog in greater detail. Answering Comments on Your Blog Bloggers who receive comments on their blog may wish to answer these comments. Most blogging programs allow the blogger to post comments on his own blog which enables the blogger to answer comments directly. With this feature a blogger can deal with a number of different situations including negative comments, positive comments and questions. Bloggers who receive negative comments on their blog may opt to answer these comments directly with a rebuttal to the negative comments. This allows the blogger to recognize the criticism and defend his original post. Bloggers who receive positive comments may also wish to answer these comments to thank the visitors for the praise. Still other bloggers may receive comments which ask a question about the blog post or the blogger himself. Bloggers may opt to answer these questions to develop a better relationship with the blog visitors. Blocking Comments from Individual Visitors Another option for dealing with blog comments which are negative in nature is to block comments from individual blog visitors. In most cases bloggers will have the ability to blog a particular user from leaving comments on the blog. The blogger may wish to use this option in situations where the comments from the blog visitor are extremely mean spirited. The blogger may also wish to ban individual blog visitors from making comments if he has previously attempted to explain his point to the visitor but the visitor continues to post negative comments. A blogger may also wish to ban an individual blog visitor from making comments if he believes the comments are being left as spam. Using Administrative Features Still another option for dealing with comments on a blog includes using administrative features to delete comments or modify the settings to not allow comments to be displayed until the blogger approves them. Blog owners typically have the ability to delete a comment left by a blog visitor. Deleting these comments is usually a quite simple process. However, it is not a completely effective method because other blog visitors may have the opportunity to read these comments before they are deleted. Therefore, deleting the comment may prevent some visitors from reading the comment but will not ensure the comment is not seen by any blog visitors. However, there is a way for bloggers to make sure visitors do not read negative comments. Most types of blogging software have options which require the blogger to approve all comments before they become available to the public. This gives the blogger the ability to delete a comment before it is read by any of the blog visitors. The blogger can simply delete any comments they do not wish others to read before the comments are published. Word count 582

         
    Design elements of a blog

     

    Design Elements of a Blog A blog may be essentially an online journal displayed in reverse chronological order but it is also a website which requires the same attention to detail any other website requires. It also requires the same design elements as a regular website which does not also function as a blog. Bloggers have decisions to make regarding design elements of the blog such as colors and layout, fonts and the inclusion of advertisements. Although many blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customized by bloggers who possess some programming skills. This article will discuss some of the basic design considerations bloggers encounter. Colors and Layouts of a Blog The colors and layout of a blog is one of the most obvious design considerations bloggers must consider when starting or re-designing their blog. Bloggers may use a solid color background, blocks of different colors in the background or pictures or textures in the background. These background elements can be any color imaginable. However, bloggers who are considering the colors to use in their blog should consider using colors which will be aesthetically appealing to most blog visitors. This is important because the use of garish colors which are harsh on the eye can result in diminished blog traffic. The layout of the blog should also carefully be considered by the blogger. The blog should be arranged in a fashion which is appealing to blog visitors, suits the subject of the blog and is presented in a logical manner which is easy for visitors to follow. Again, this is important because failure to use a layout which meets these criteria may result in blog visitors choosing not to visit the blog anymore because the layout is confusing or unappealing. Fonts Used in a Blog Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the color of the text. Bloggers should consider choosing a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors may have trouble viewing the font if the blogger selects a unique font which is not common. The text size and colors of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text. For example a blogger with senior citizens as the target audience may opt to use a text size slightly larger than usual. The colors used for the text should also be selected to enhance readability. One way to do this is to select colors which are appealing to the eye but also contrast with the background color. Inclusion of Advertisements in a Blog Bloggers must also consider the inclusion of advertisements when they are designing their blogs. This includes determining whether or not to include blogs. Once this decision is made, bloggers who opt to include advertisements must carefully consider how and where they wish to display these advertisements. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending on the preferences of the blogger. Advertisements can also be a variety of sizes and shapes and are highly customizable in a number of different ways. Word count 588

         
    Finding blogs to read

     

    Finding Blogs to Read There is a wide variety of blogs currently available. Internet users are fortunate to have a large number of blogs to choose from when seeking a blog to read regularly. There are also often many blogs available which cover a particular subject. Blogs can be about any subject imaginable. Some blogs are created to entertain while others are created to inform. Some blogs are created to generate a profit while other blogs are created to help others. With so many blogs currently available online it can be difficult to determine which blogs are worth reading and which are not. It can also make it difficult to limit the number of blogs the Internet user reads. This article will provide information on finding and selecting blogs to read including using search engines to find blogs, finding blogs through participation in message boards and seeking recommendations for blogs from friends or family members. Using Search Engines to Find Blogs Search engines are one of the most reliable resources Internet users often rely on to find useful websites. However, it is important to note search engines can also be extremely helpful for Internet users who are interested in finding blogs to read. An Internet user who is looking for a blog on a particular subject can start the process of finding these blogs by entering relevant keywords or phrases into a popular search engine and carefully reviewing the results provided for this search. However, this type of search will not necessarily provide the Internet users with blogs. In fact the search results may not include a blog on any of the first few pages in the search results despite returning pages upon pages of links to useful websites. One simple way the Internet user can use search engines to find blogs relating to a particular subject is to include the word blog with the keywords or phrases entered into the search engine. This will help to filter the search results and may push blogs towards the front of search results. However, Internet users are better off searching for collections of blogs and then searching within these collections for ones of interest. Finding Blogs on Message Boards Many Internet users rely on message boards to find interesting and informative blogs. This is because many message board participants who have a blog often find ways to make others aware of this blog. This may either be through the process of incorporating a link to the blog in the message board user’s signature or, when appropriate, supplying the link to the blog directly in the message body of a post on the message board. Although many bloggers may take advantage of the opportunity to promote their own blog through message boards, those who are interested in finding new blogs will likely not have time to review all of these blogs. Therefore, it is wise for these Internet users to be somewhat discriminating about the blogs they choose to visit. One way to do this is to only visit blogs of regular forum posters who offer valuable information to the conversations on the message board. The Internet user may also wish to avoid blogs which appear to be posted as spam. This is important because these blogs are not only likely poor quality but also visiting these blogs only encourages the blog owner to continue to spam message boards with his link. Seeking Recommendations for Blogs Finally, Internet users who are seeking blogs to read on a regular basis can consider seeking recommendations from friends or family members who share a particular interest. Friends or family members who are interested in the same subject as you may already regularly read blogs relevant to this interest. Asking them for recommendations is worthwhile because they have no reason to do anything but recommend blogs they really enjoy and assume you will be interested in as well. Also, this method of finding blogs is ideal because your friends and family members likely know your tastes and expectations well and will likely steer you in the right direction. Word count 681

         
    Finding your blogging niche

     

    Finding Your Blogging Niche Finding your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting a blog. This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable. However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog. This article will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog. This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog. Isolating Your Interests One of the first considerations for a new blogger is his personal interests. This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful. This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate. The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population. However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects. However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience. Evaluating the Competition Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition. This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject. Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs. Considering the Purpose of the Blog Another important consideration for bloggers is the purpose of the blogs. Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic. However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience. Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic. Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting. Word count 574

         
    Improving the search engine rankings of your blog

     

    Improving the Search Engine Rankings of Your Blog Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog. Why Search Engine Rankings are Important The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject. High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search. Tips for Optimizing a Blog for Search Engines One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate. Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines. Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One way to do this is to find other websites willing to place a link to the blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly. Word count 712

         
    Is blogging for everyone

     

    Is Blogging For Everyone? Blogging is a relatively new phenomenon. It basically involves the creation of an online journal which is displayed in reverse chronological order. The blogger who is maintaining the blog may opt to post new blog entries as often as he desires.

    This may involve posting new entries more than once per day, daily, weekly, monthly or even at a less frequent interval. The postings in a blog are typically related in some way but they can be about any subject the blogger desires. Bloggers may maintain a blog for a number of different reasons and these blogs may be private or public in nature. This article will describe the difference between a private and public blog and will also explain blogging professionally as well as blogging for personal reasons.

    Private vs. Public Blogs Blogs can also be private or public. Private blogs are ones in which only the blogger and others who have been approved by the blogger can view the blog postings. Public blogs are available to any users of the Internet. A blogger may opt to make a blog private or public depending on whether or not he is comfortable with others reading the blog. For example a blogger who creates a blog for the purpose of venting about frustrations in life may opt to keep a blog private so friends or family members are not able to read these vents. Conversely a blogger who is blogging for a purpose such as to promote a cause will likely opt to make the blog public so his message can reach as many Internet users as possible. However, bloggers who create a blog to express themselves through their writing, poetry or other form of expression may opt to make the blog private or public depending on whether or not they want to make these personal feelings available to others. Some bloggers in this situation will make the blog public because they want to reach others who may either share their feelings or may benefit from reading their blogs. There may be other bloggers in this situation who will make the blog private because they do not want others to see these personal forms of expression. Blogging Professionally Blogging can actually be done as a source of income for some bloggers. There are a number of companies who maintain a network of bloggers and pay bloggers to maintain a blog in the network. These bloggers may be compensated per post, according to the number of page views the blog receives or through a combination of the number of posts and the number of page views. A career as a blogger requires a great deal of dedication. The blogger must be willing and able to update the blog regularly and to keep the blog interesting to readers. Blogging for Personal Reasons Blogging can also be done for personal reasons. Some bloggers use their blog to stay in touch with family and friends while others use it to express themselves or to share information with others. Blogs created for personal reasons can be a great deal of fun but the blogger must be sure to avoid allowing the process of maintaining the blog to become a stressful situation. A blog which is maintained for personal reasons should be an enjoyable experience for the blogger. Word count 555

         
     
         
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