Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, "The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people." What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy. Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?" Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here's a quick tutorial on magnetizing your home page: 1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them? So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales. 2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits. 3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience. 4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious. Use the Command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines. 5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It's all good. But there's one more area that will give your home page even more pulling power. I got this tip from Allen Says' "The War Report." Many unseasoned site owners create links that say things like, "Get your FREE ebook here!" or "Sign-up for our FREE ezine!" When first exposed to this tip, all I could say was, "Ouch!" I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is 'Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it. Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!
7 Steps to Increase your Google Page Rank: By Umar Ejaz Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be. 1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once. You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence. Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads. 2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture. Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link. Remember the more links you have the higher your PR will be 3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals. Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link). 4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories. Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website. 5. To increase your PageRank, or more precisely the PageRank of one of your pages (the homepage or any other, think of this), the first thing to do is to get links from other sites. Getting External Links... Here are some councils: * Try to obtain a great number of links to your page (read our councils on this subject) * Choose first the pages having good PageRank (be careful to distinguish the PageRank of a site and that of its pages: the PageRank of a site is by abuse of language that of its homepage, but the link towards your page will be perhaps located on another page having very bad PageRank) * Choose pages having the least links possible (especially if their PageRank is small) * Check that the page which put the link is well indexed by Google, otherwise its PageRank is worth zero and that will not bring anything to you. In particular, it should not contain any directive indicating to the crawlers not to index it (file robot. txt or META tags), and it should not be orphan (otherwise Google cannot index it). * It can be more effective to have a link from a page with PageRank 4 with only a few links that a link from a page with PageRank 6 with a great number of links. * The two best examples of links to be obtained are those of directories DMOZ and Yahoo! who seem to play a great role in Google's algorithm. See our special pages about these two directories! 6. Importance of your internal links Getting links from other sites is a very good thing but it is hard to control. On the other hand the links between YOUR pages, you can and must attach importance to it. Thus, it is crucial to organize your own site well to optimize PageRank of all your pages. Indeed starting from the study on the formula of PageRank, we can consider that each page has a reserve of "points" (its PageRank) it can make some benefit to other pages by "transmitting" them a part of it. Let us take the example of your homepage which succeeded in having good PageRank thanks to the exchanges of links with other sites. Your other pages can profit from it if you put a link from the homepage. Attention, the same rules apply: if you do many links, the share of PageRank transmitted to each one of your other pages will be weaker. If you try to optimize your own site, it is better thus to avoid putting outgoing links (towards other sites) on your pages which have good PageRank, because an important part of your good PageRank will be spread and not transmitted to YOUR other pages. It is thus rather traditional to make a link from your homepage to a links page which will contain outgoing links. Conversely, you can also build your site so as to improve PageRank of some of your pages (with the detriment of others). For example it is common to seek to have best possible PageRank for your homepage. Make therefore a link to this one on each page of your site, by putting for example your logo in the top left. 7. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt. They are very easy to find, but can be somewhat difficult to obtain links from. To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs. You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process. Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have. So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite. geocities it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.
Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sales every time with every ebook. Focus and aim your sales letter with these 8 preparation tips. Then get ready to sell more than you dreamed: 1. Write a list of frequently asked questions for your ebook. You want to make sure you pin point what your prospects and visitors are looking for and then give it to them. Find out what their burning questions are and then answer them in your sales copy and product. Before you write the benefits of your products you need to know the problems that audience face. 2. Develop a list to help your prospect visualize using your product. Answer the questions: "When will your prospect use your product?", "How will they use it," "Why will they use it?" For example, if your new product was an ebook: will they read it on their desktop, laptop or will they print it out. Will they relax on the couch and read your insightful tips. Perhaps they will print them and read on the way to work or during lunch break 3. Write down what your up sell offers or possibilities are. This is where a lot of small business professionals miss out. They fail to create up sell offers. Create your up sell offers and opportunities before you even write your sales letter so that they can be woven into your back end pages and sales messages. 4. Write a list of Benefit Bullets. What do they get will they experience upon purchasing this product, what will this product give them. 5. Make a list of bonus gifts. Select bonus gifts before you write the sales letter. This way you can include the benefits in your sales message as a part of your product. 6. Develop your guarantee. Think about it? A lot of businesses shake in their shoes when it comes to developing a guarantee. But think about it; most small businesses have a built in guarantee. If someone ask for their money back, most small business professionals will just give their money back. They don't haggle over whether they should or shouldn't. 7. Gather your testimonials into one file. If you don't have any yet for a new product, use famous quotes about your field until you get some. Sprinkle throughout your copy. 8. Go look at your competitor's sales page. Examine their FAQs (see if you missed any), what are their bonus gifts, what is their guarantee, what is their up sell, if any? I made this step last so you wouldn't be tempted to just be a copy cat. But you can use your competitor's sales pitch as a measuring stick. How did you measure up? Did you whiz past; leaving them in a cloud of dust? Or did you miss a few things that you will now add after examining their pages? Preparation for your super sales maker will give you the competitive edge you have been looking for. Put these steps into place before you even write your sales letter and sell more. Enjoy the journey and life is made easier. ======================================
For nearly two decades, we’ve been telling you about the value of talk radio as a means for promoting your book to the masses. As one of the country’s top providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in and week out. As a result of our close working relationship with the media, we know what works and what doesn’t. Because we want you to succeed with talk radio, here are ten new “inside” tips to help you become the kind of guest every host wants to have on his or her show: 1. Be real. Present yourself the way that you really are. Don’t put up a false or manufactured front. If an audience perceives you to be fake, your message will fail. Be REAL. Be who you really are. 2. Be sensitive about political views. If you are discussing a controversial political issue, always try to acknowledge that the other side has some good points. Remember that radio audiences are diverse. By “giving and taking,” you will win credibility points with your entire audience. 3. Familiarize yourself with the current news climate. Stay up to date on current events and present yourself as the “expert” on your topic. Don’t be caught unaware about a current or breaking news story that pertains to your book. Projecting yourself as knowledgeable will help to build your credibility with listeners. 4. Tie-in a local angle if at all possible. Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the local area in to what you are saying. For example, if your book is about the economy or real estate, talk about the unemployment rate or real estate values in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more importantly, you keep them tuned in and interested in your message. 5. Do NOT use a cell phone. Always make sure to use a secure landline for all of your interviews. Cell phones are unreliable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. If your interview is cut short due to cell phone problems, don’t expect them to put you back on the air or reschedule you. 6. Don’t forget to hit on your key points. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your main focus and don’t get too off-topic. 7. Match your interview pace with that of the radio host. If the host is a “fast-talker,” pick up the pace. If the host’s style is slow and easy, do your best to adapt. By adapting to the host’s rhythm, you’ll develop a better camaraderie with him. The positive rapport between you and the host will keep regular listeners interested in your message. 8. Limit numbers and statistics during your interview. If you have a particular statistic that you think applies very strongly to your message, use it and hammer it home. But be careful…if you throw too many numbers at the audience, you will lose their interest and they will tune out. 9. If you are in the dark about an issue, don’t fake it! If you aren’t familiar with an issue the host brings up or don’t know the answer to a question, don’t be afraid to admit it. You will lose immediate credibility by pretending to know something when you really don’t. On the other hand, your credibility goes through the roof when you are perceived by listeners as being honest. 10. Try to give your interviews an intimate feel. Remember that radio is a one-on-one medium. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. This will help keep the audience interested and they’ll be more likely to relate to you. Remember---your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it. If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation! Call today – we’re looking forward to hearing from you! Warmest Regards, Marsha Friedman, President
1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business. 2. Swap articles with other e-zines publishers. You could get your articles published more often if in exchange you publish their articles. 3. Ask people to link to your site's content. Some people may not want to link to your home page but might want to link to your content. 4. Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business' product. 5. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside. 6. Team-up with eight to ten other sites to promote the same web site. Just include everyone's products on the web site you are all promoting. 7. Give free e-mail consultations to your customers. When you e-mail them back your advice include a small ad for a back end product your selling. 8. Encourage your customers or visitors to e-mail you questions about your product or web site. Just include your sig file with your reply. 9. Give out free web space on your server. Many of your visitors may want to publish their own web site. Just require that they publish your banner ad. 10. Design web sites for other businesses for free. Just require them to publish your banner or text ad somewhere on their home page. ----
The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site. 1. Easy To Read - You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground. 2. Create A Mood - You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product. 3. Grab Their Attention - You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy. 4. Highlight Keywords - You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc. 5. Sizing It Up - You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small. 6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it. 7. Font Properly - You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books. 8. Spacing Out - It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site. 9. I Need Sunglasses - Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site. 10. Check The Readability - It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across. ----
Have you been assigned a book report that is left to a bit confused and frustrated about how one where to begin? . Perhaps seeing a book report example would be just the ticket to help you get up and running. Well, instead of quitting and tossing the book, the notebook, the PC across the room, take a look at some examples, book report examples: ASK PEOPLE One tried-and-true method of learning is imitation. I don’t mean COPYING (which is not too ethical and will usually get you get you in hot water…cause somebody always catches on). What I'm talking about is how someone else performed the task. The techniques and styles that worked best. Things such as length, first or third person narrative and other such distinctions. Here's a few folks that I think if you go to for the help you need: The first place to start is with the instructor that assigned the book report, or a teacher you consider a mentor. Ask friends, parents, or your brothers and sisters who have already done the assignment and knows what it takes. But remember, never, ever copy someone else's work. Ask a librarian for book report examples, perhaps how-to books would be beneficial. Be sure to distinguish between the report and the review for whomever you ask. CONSULT HOW-TO BOOKS These are some other pieces where book report examples can be had: How to Write Terrific Book Reports, by Elizabeth James – A Student Survival Guide, this book spells out a clear definition/description of a book report, a chapter on how to decide which book to read, a chapter on using library resources, and many more chapters on how to get the most out of the book to the inland. Other discussions include how to get organized, writing drafts, and even doing oral reports. This book also has four pages of sample book reports which are incredibly helpful because they give concrete example of effective book reports. How to Write Book Reports, by Dawn B. Sova and Harry Teitelbaum – a step-by-step book on authoring reports, identifying the distinctions between reports and reviews, qualifications of reviewers, note-taking for reports, and many more easy to follow guidelines. This book also contains several sample reports and reviews. CONSULt QUALITY WEBSITES The very same way you would for any type of school assignment you may have, when you are accessing book report examples on the internet, carefully review the sites to make sure that they're up to snuff, affective sites. That is, avoid the wacko pages or sites that are hostile, that use illegal methods, or that are just weak, inferior, or useless to you. (A number of guides on how to find credible sources online are available through your library, your school, and online.) You know that went from a good one when you see them, but just the same here are some of the keepers: TeensPoint. org – has a special section called “Reading Matters.” TeenInk – has a section with teen reviews (which as of this writing numbered 622 book reviews). NancyMatson – offers a recommended book of the month (and rational for the recommendation), as well as a whole bevy of book reviews. More than that, you can find a form for an Example Reading Report at www1.harenet. ne. jp/~waring/er/readreport. html -- which will give you a point by point checklist of things that should be included in your book report. Whichever way you decide to go, remember to be your own reporter in the end shall go with something that you care about, the book that elicits passion… threw out the process of reading and writing. That is, squeeze as much fun as you possibly can out of it since you have to do the assignment anyway.
Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or “headline,” because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing: • Tomorrow is Another Day became Gone With The Wind. • Blossom and the Flower became Peyton Place. • The Rainbow Book became Free Stuff For Kids. • The Squash Book became the Zucchini Book. • John Thomas and Lady Jane became Lady Chatterly’s Lover. • Trimalchio in West Egg became Fitzgerald’s The Great Gatsby. • Something that Happened became Steinbeck’s Of Mice and Men. • Catch 18 became Catch 22 While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. That’s all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal literally to three of the five senses that human beings have, sight, speech, and hearing, and figuratively to the last two, touch and smell. 1) Sight: When someone first comes in contact with your book’s title, it is usually by seeing it on the front cover. So your title must be aesthetically appealing. 2) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing. 3) Sound: Business philosopher Jim Rhone says in order to have effective communication, you must “Have something good to say, say it well and say it often.” Your title will be heard often, but will it be good and will it be said well? 4) Touch: Touch also means to “relate to” or “to have an influence on.” Figuratively, your title must allow itself to touch or be touched by being able to relate to your readers or have some type of influence on them. 5) Smell: Your title should figuratively give off an aroma. In other words it should project “a distinctive quality or atmosphere.” If the aroma the title gives off suggests that very little thought or concern was given to it, people will assume that the rest of the book is the same way. On a recent Publisher's Weekly Bestseller list, out of 20 books, one had a one-word title; five had two-word titles; four had three-word titles; five had four-word titles; three had five-word titles; one had a seven-word title and one had an eight-word title. The point is, most honchos at major publishing companies believe that the simpler/shorter the title, the better. None of the titles were complex.
If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience. The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile. Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world. This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world. Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day. If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.
An interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader. The formatting of the interiors should be done before the cover design is completed. A well laid out book page layout is the one most reader preferred. Create a original design that gives an edge over other publishers. Pictures and photos should be given utmost importance and blends with the subject of the book. A wrong design sends wrong signals for the readers and it will remain in the shelf than in the reader’s room. Work with an experienced graphic designer who offers the services like book cover design, case wrap design, book jacket design, text layout, barcode and image scanning. You book is judged by its cover right from the distributors, dealers, book store and finally the readers. Try to get maximum potential out of your book cover and its interior pages. There are two major parts to be looked at for a best selling book Part one: - Design Part That includes the book cover design, book layout and its interior pages. Part two: - Publishing part Editing, Copywriting, typesetting, illustration and graphics Once all these above things are done then it is time for printing. Before doing that you have to observe few things like the spine width of the book cover it is determined by the number of pages in the book. The next process is the book type hardbound or softbound once that is decided submit your manuscript preferably in MS word format with titles sub titles and headings etc.
In today's highly competitive internet market, the importance of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website. Routing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very hard. There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business. 1.Reach more people When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic. 2.Gain High Search Engine Ranking Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results. 3.Optimizes your site for improved search engine ranking By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized. 4.Increases Link Popularity Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it. 5.Free Advertising Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer. 6.Establishes a Good Impression and Reputation By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
Too many new authors believe that once their book is written the sales will just come pouring in and they will make a bundle. Sadly, this disillusionment is shattered when they receive a royalty check. The honest to goodness truth of the matter is that the writer's work is only started when the book is released. Even the huge author names of today began by peddling their books out of the back of their car. Many big-name authors also began by self-publishing because no one recognized their talent. They did not start off their career with a huge bang. They did not have the money to afford publicists and big marketing firms when they started out and yet they are super successful now. Take heart from their examples. Marketing, promoting and networking must be done every single day, for the life of the book, in balance with your other activities and obligations. Many new authors feel their only way to success is through book signings and bookstores stocking their book. They are wrong. While in larger centers with good promotion a book signing event or book reading event may result in as much as a couple hundred one-time sales... most smaller venues can only expect less than 10 sales. Is this worth the 2 hours or more that you spend at the event? Not counting all the preperation, marketing the event, promotion materials, time taken from work and any displays that you have designed and possibly paid for ahead of time. These events do not pay authors to host an event so any sales they do have may not even cover the traveling costs, hotel cost, meals, parking or supplies - let alone the time they put into it. Nor do they usually result in long-term sales - sales are often only during the few days around the event. Bookstores can only realistically stock less than 1% of the 3 million books available on the market. Their discount with the publisher/distributor is large. Authors are paid royalties only on what their publisher has recieved. So is all the time and effort going into attaining spots on bookstore shelves worth it? While the markets above are valuable and important to any author - what authors need to do is think outside the box. Figure out where your efforts will bring the greatest results. Don't expect immediate and overwhelming acceptance by the media or your audience. Marketing, networking and promoting are long-term efforts that will reap greater rewards as efforts continue. Many authors live in tiny towns and hold down jobs or have physical limitations that prevent out-of-town promotions; much like ourselves. This can be overcome. Again, think outside the box, use the Internet and your contacts - and be persistant. Newspapers, libraries, and bookstores are only the most obvious markets and also are the most difficult to gain the attention of without a strong image because everyone is vying for their attention. Work on your image and get strong promotion materials that help you stand out among the hundred thousand or more new books released annually. So develop a long-term marketing plan and stick with it for the full term of your contract with the publisher. The market plan will grow and change as time goes on. And keep good records so you can determine how you will go about marketing the next book. I just wanted to mention here that some authors get overwhelmed by the immense amount of effort it takes to market a book. If we take one day, one step at a time we will find it is not so overwhelming. I find it works best to figure out what you will concentrate on this week and then set a goal for today. I do this nearly every day. It helps me keep a steady pace going, without taking on too much or too little. Remember too, that efforts you are making today may not reap immediate results. You may have to hit a market several times before they pick up your proposal. For instance, some contacts from nearly a year ago are now resulting in promotions in their publications. So be patient and professional in all that you do. Again, keep records so that you can follow up. Newsletters can be small but effective markets for your work. On average, they can range in size from 1000-17,000 readers or more. E-zines typically reach an audience larger than 5000. Get a few of them in one month and you are reaching a wide audience! You don't need to be rich or famous or have a publicist if you are determined and able to committ effort every single day. (Do take some time for yourself, though!)
As anyone who’s courageously ventured into the arena of self-publishing knows—or soon will—there’s much more involved in the process than simply sending your manuscript off to a printer, dropping off review copies at a handful of bookstores, and kicking back and waiting for the revenues to roll in. To the uninitiated author journeying alone, the critical decisions that need to be made along the way can be overwhelming, frustrating, and even downright daunting. Fortunately, a new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavor—hence the designation self-publishing—there may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration. But, just what exactly is a book shepherd? In practice, many of the professional services book shepherds provide include either direct assistance with or advice on cover and interior book design, manuscript editing, printer brokering, forms filing, production, distribution, marketing, and publicity. Some shepherds work within fully staffed one-stop firms that will ferry your book through production and beyond; others work autonomously and will often refer you to experts in the areas they don’t handle. The Benefits of Hiring a Book Shepherd Collaborating with a good book shepherd can increase your chances for publishing success—in more ways than you might think. “There’s a bit of a misconception about what a book shepherd does,” says Ellen Reid of Smarketing-Infinite Possibilities, “that it’s all about book production. That’s a component of what we do, but it’s not the entire reason to hire a book shepherd.” Reid likens her consulting approach to playing the role of a creative director at an ad agency or the producer of a film, and she revels in the creative aspect of her job. First, she assembles a creative team of resources for each of her clients—a copywriter, an editor, and a cover and interior designer—then she oversees every aspect of design, production, and distribution. Book shepherds can save authors time and keep them from making the major mistakes that self-publishing rookies are apt to make. “Self-publishing is not a simple business,” says Simon Warwick-Smith, president of Warwick Associates and former senior VP of marketing for a large U. S. book distributor, “and people can either spend a few years learning about it, or they can go to someone who’s been there who can tell them what to do.” Cynthia Frank, book consultant and president of Cypress House, who has 20 years’ experience in the business, shares Warwick-Smith’s philosophy and uses a similar approach. Frank asks her clients to describe their definition of publishing success so that she can help them reach that level—whether it’s achieving a good sales ranking on Amazon or using their first book as a stepping stone to a traditional publishing contract. Next she asks her authors to perform a self-assessment, honestly representing their weaknesses and strengths regarding aspects of the business, so she can formulate a comprehensive plan that will align their definition of success with the concrete steps to making it happen. “If my client is not good at marketing, for example, and all of his capital is tied up in inventory,” says Frank, “then there’s no money left over for marketing, and he’s heading for trouble. I help my clients see where they’re coming up short in the planning stages.” Book shepherds also help their clients get up to speed quickly on the ins and outs of self-publishing. “There’s so much jargon in our industry, and if somebody is just starting out, their eyes will be spinning in their head,” says Frank. “We explain the different registrations and distribution methods and help them decide whether their books should be sold in bookstores, specialty shops, or gift and stationery stores, for example." Planning ahead, experts agree, is of the utmost importance. Self-publishing is, in effect, a small business, and it deserves to be treated as such right from the start. Most shepherds strongly advise authors to prepare a formal business plan for a self-publishing venture before they even begin writing the manuscript. “Oftentimes we see people go into self-publishing with no more forethought than they would use to order a meal at a fancy restaurant,” says Frank. Sometimes, too, a book shepherd has connections and proven strategies that can benefit the aspiring author. “I’ve developed relationships with national distributors,” says book shepherd Gail Kearns of To Press and Beyond, “and if the product is great and the price is right, I can usually get the books into the hands of distributors. We also have some creative ideas for marketing that don’t cost a lot of money.” In essence, a good book shepherd can save an author time, money, headaches, and—one hopes—disappointment. How to Get the Most from a Book Shepherding Session But don’t plan on using a book shepherd to hold your hand every step of the way—unless of course, your pocketbook is bursting at the seams. With hourly rates ranging from approximately $50 to $150 and up, depending on the services you use, the fees can pile up quickly and eat up a good chunk of your budget. It’s much more prudent to do a lot of homework up front, advises Barbara Denise Files, author of two self-published books including her latest, Ballet Secrets for Skaters: How to Hone Your Artistic Competitive Edge. Files enjoyed a positive experience working with book shepherd Marilyn Ross, co-founder of Small Publishers Association of North America (SPAN), and she attributes much of the collaboration’s success to the fact that she did a lot of research before she even called Ross. “I didn’t just pick up the phone and say, ‘You know, I think I might want to write a book,’” Files says. After formulating a business plan, Files did a background check on her prospective coach by monitoring her newsletters and submitting some questions to Ross via the internet. Satisfied that Ross really knew her stuff, Files gathered her materials—a mission statement, some demographic information she’d compiled on her target audience, and ideas for how to serve them—and developed some specific questions for Ross to answer during their consulting session: Should she write one book, or should she divide her information into a series? How could she best market her niche publication? How many copies should she have printed in the first run? And the all-important: What should the title be? For Files, using a coach enabled her to make better-educated choices: “When you’re a self-publishing author, there are a lot of crucial decisions you have to make,” Files says. “A book shepherd acts like a sounding board and using one gives you access to professional feedback.” In order to make your book shepherding experience cost-effective, Files recommends networking with other self-publishers on Internet forums, joining writers’ clubs, taking a class, and reading books on self-publishing so you can learn the rules of the road before hiring a consultant. “Make the call only after you have a specific plan and specific questions to ask,” says Files, “otherwise, you’re going to end up spending a lot of money and time asking basic questions without receiving much direction on your project.” Working with a book shepherd is like most experiences in life, according to Files, who says, “The more you put into it ahead of time, the more you’ll get out of it.” Shepherds' Tips on Self-Publishing Success 1. “Self-publishing is an expensive business that has an all-or-nothing aspect to it. I don’t recommend trying to publish on a shoestring. If you can’t afford to do it right, just don’t do it.” (Simon Warwick-Smith) 2. “First I tell my authors that it’s critically important to plan ahead. There are 120,000 new books per year on the market, a market that is glutted with books, and one needs to know how to approach that. Don’t think about marketing, sales, and promotion after you’ve printed your book; get expert help on the cover, the content, and the page design.” (Simon Warwick-Smith) 3. “Hire a professional book cover designer. The cover is hugely important real estate—it has to scan well into black and white, it has to have integrity at 1Ѕ inches tall, it has to be clear at 10 feet tall, and it has to fit into its genre and stand out in quality.” (Cynthia Frank) 4. “Approach your book-publishing venture like you would a business plan: Plan out what you are going to do yourself and what you are going to hire others to do. I don’t think it’s a good idea to do everything yourself…or to hire everything out.” (Cynthia Frank) 5. “The look and feel and the copywriting on the cover are the most critical components. They speak for the author and give the book its best chance for success.” (Ellen Reid) 6. “If you’re really going out there to play in this $2.2-billion industry, you’ve got to have the same level of product that the traditional publishing houses put out.” (Ellen Reid) 7. “If you do it all yourself, your book will look like you did it all yourself.” (Patty Weckbaugh of Casa Graphics) This article orginally appeared in Between the Lines, a free writers' e-zine brought to you by The Editorial Department, a 26-year-old freelance editorial firm. Please see editorialdepartment for the e-zine.