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    Free Essay
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    Consider self publishing in ebook format

     

    Today, more than every before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well. It’s not only big name authors that are finding success in ebooks. We at Ebook Architect have been helping authors create, market and sell their ebooks online for years now with great success. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips. Don’t underestimate the power of the Ebook Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing. To set up an ebook you don’t need to be a tech wizard Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon, EBay and Lulu to name only a few sites that allow you to post your ebook on their servers. Setting up an Ebook site is virtually costless and you keep 100% of the profits With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books Ebook vs Book cost Ebook = Free to create an unlimited number of copies Book = Approximately $1500 for 200 copies of a 200 page soft cover book Rights and profit Ebook = You keep 100% of the profits and rights to your ebooks Book = You get 10-40% royalty (usually about $2-$5/ book) With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits. If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

         
    Content marketing is in use everywhere

     

    : Content marketing has been lapped up by both internet marketers and online surfers. Using this media allows one to express his ideas and allows the other to read and enjoy. No wonder there are more and more people signing up each day to blog sites and people are publishing relevant articles on their websites in a bid to attract more and more people. Online Auctions Content marketing is in use everywhere because it is only the words that allow explaining. Different channels use different types of content marketing, be it the newsletter, email marketing, blogging, publishing, website content, etc. Content is in demand everywhere. jeans Content marketing is virtuous by its own nature, firstly because it has the power of attracting traffic long after the content has been published. More traffic will continue if the content is good and has something visitors find interesting. Content needs to be interesting and informative however, if you want the visitors to continue coming in. So how will you attract traffic to your website using content marketing? designer jeans Include links, this it is obvious all content you publish should contain related links which take the reader to your website. However, unabashed advertising of products has not yet been looked upon kindly by the ezine public. This attitude towards advertising is right and does keep the spirit of informative advertising afloat. Bulgarian Properties It is important to maintain information levels when using content marketing. While browsing many of us have come across articles which have practically no informative value. Obviously if you want to write more articles on the same subject, slowly the matter diminishes and what remain to be filled are the futile words. Spinning content can provide some respite from this problem, but it is necessary that you do not publish these articles with same ezine, instead make sure the information rich rewritten articles reach as many article directories as you can. The above can help you maintain information level and attract a lot of visitors from different directories. Top Invest

         
    Creating a effective and informative booklet is the key for a successful booklet

     

    While designing a booklet from a business perspective you have to keep in mind the layout, imposition and its printing. You should be very careful while planning your booklet. The margin in the booklet should have enough room to insert the holes for binding. Choose a two color or four colors for your booklet which will workout cheap on a low budget. Booklet cover :- Booklet covers speaks a lot about your company do a research while choosing images and photographs for booklet cover preferably have images related to your business products and services. Don’t send wrong signals to customers having some vibrant images which are misleading. Create a booklet which is neat and informative having just some graphics won’t help you booklet been marketed properly. While typesetting the font have a bright background with dark letter which will be easy and better to read. Always try to have a light background dark letters and dark background with light letters. Always make the booklet simple have 2 or 4 pages with all information on it rather than having 10 pages. A person just takes couple of minutes to read a booklet by the time you should be able to leave an impression about your company in the reader mind. Specification of a booklet layout design While printing a booklet keep in mind the common sizes booklet comes out they are 8.5 x 11, 8.5 x 14, 11 x 7 booklets. Choosing the printer is the final step of the booklet design process. Always try to get a printer who meets your deadline of delivery of the finished printing material. Check the printer has latest equipments for printing your booklet by a professional way. So creating a effective and informative booklet is the key for a successful booklet design.

         
    Decoration books enhance your creative skills

     

    Decoration Books is one of the best guides that help you to decorate your favorite places and things. In simple words with the help of decorating book you can decorate your house, garden, office, cakes, cookies, etc. It has the best collection in most of the topics that a decorator seeks for. With decorating book you can make a well-decorated output. It doesn't matters whether you are a good decorator or not but with an appropriate decorating book you can decorate easily and quickly. Decorating Books is well illustrated in free decorating tips, way through which you can make your house comfortable and beautiful, it also tackles common design problems and bring a firm look in your decorating skill. Decoration Books: Advantages Decorating book contains professional decorating ideas, clear instructions, lavish photographs and easy projects that help you to decorate with ease. Decoration Books assist you to make uniquely decorated house. Decorating Books: Review Decoration books, enhances your decorating skills and help you to create best style in your work. It has some wonderful resources, which provides inspiration, tips and ideas. Decorating Book offers project work, which are easy, simple and inexpensive. Before You Buy: Decorating Books If you have decided to purchase a decorating book its very important you have a look at the book carefully. See that every color, illustrated pictures and projects are as per your choice and needs. Nowadays you can easily purchase a decorating book online. There are number of sites that offer such books. All you have to do is select the book of your choice and apply for the same.

         
    Earn 100 000 for your book

     

    Every writer fantasizes about getting that big fat advance so they can take a little dream time, write, relax, or put their kids through college. But what most writers don’t know is it takes a heck of a lot of work to get to the point of being worthy of a publisher handing you the equivalent of the golden egg. Whether you’re a doctor with the latest get thin quick diet or a mom who has a foolproof way to turn brats into angels, you must be willing to do the work-alot of it. What separates the six-figure advance earners from the mid-list authors are two things. 1. They think of their book as a business. 2. They have a huge built in audience. Think of your proposal as the business plan for your book. Your book is an integral part of your overall career which includes speaking, products, and more books. Authors are constantly in search of ways to expand their audience. Agent David Hale Smith of DHS Literary, (he represented New York Times Best-selling author Cheryl Richardson) says he wants his authors to be financially independent people who see their book as part of a larger successful career. These are qualities he and other agents and publishers look for in their budding celebrities. From my own experience media coaching and creating marketing plans for authors who get six figures I’ve found that they do three things right. 1. Six Figure Authors React Instantly. When I asked Rich Fettke, author of *Extreme Success* to prepare the answers to the questions he thought he’d be asked by editors he was flying to New York to meet, he had them ready the next day. And yes, often editors want to meet you-if they think you’re going to be their next golden boy or girl. This instant reaction reflex comes into play later when your publicity begins. When an author’s topic is hot, they’re often asked to jump on a plane at a moment’s notice to appear on TV, radio, take a print interview or speak at an event or charity function. If you hesitate, the opportunity vanishes. Publishers who have invested the big bucks in you won’t stand for it. And rightly so. You have an obligation to them to earn back that hefty advance (which sadly, most authors don’t). 2. Six Figure Authors Speak. Gone are the days when writers can cozy up in their garrets and write. To be a successful author today you must become a public person, and more than that, an entertaining one. A major publishing house hired me to media coach one of their rising star authors. Her book was getting major national press-but she was dull. And they were worried that her lackluster personality would effect her book sales. We worked until she got comfortable on camera while speaking vividly in 15 second soundbites. 3. Six Figure Authors Get Media Coached. With some media coaching you can morph into a mediagenic maven. But it does take practice and sincere commitment. If you can’t afford a media coach, get out that video camera and do mock interviews with friend. A lot can be revealed and ironed out just by seeing how you appear to others on the big screen. That said there are 5 critical elements that determine the size of your advance. 1. Your platform. 2. Your endorsements. 3. Your publicity plan. 4. Your sample chapter. 5. Your audience. 1. Your platform. When I interviewed editors at top New York publishing houses like Simon & Schuster & HarperCollins they told me repeatedly that the most important thing a writer can have today is a strong *platform.* A platform is a plan of how you are going to reach your audience to sell books. Prove you have a following. Publishers want to know who has bought your books or products in the past--and they want to know how many. Can you show that you have a track record of selling your goods to people across the globe, or at least in your community? Maybe you’re not as far along in your career as one of my clients who is a $12,000 an hour speaker who put in his proposal the fact that his audiences range from 100-10,000 people, and he speaks 250 times per year. His speaking bureau typically sells his video and audio tapes to those audiences in advance when they book his talk. What you want to show is how you can secure sales in large quantities to people you know will buy from you-because they have bought already. Or how audiences similar to the ones who have purchased are primed to buy your book. 2. Your endorsements. To instantly establish your stature put these accolades on page number one so they’re the first thing an agent or editor sees. Endorsements need to be from celebrities, best - selling authors and well-known experts in your field. Show that you’re respected in the world. Endorsements show that high-level people believe in you, that you’re a good bet. They also go on your book cover jacket and help sell your book-and in today’s competitive marketplace it’s essential. Don’t say you’re *actively seeking endorsements.* Leading with the endorsements makes sure an agent or editor gets that you’re a big shot-or soon will be. One secret that many authors don’t know is the best blurbs are written by the writers themselves. Don’t expect famous people to read your tome. They don’t have the time or the desire. And please don’t send your book to them unsolicited. Ask permission. Then do the work for them and ask them to sign off on that perfect gem-the one you’ve written-touting the marvels of your work. 3. Your publicity plan. Publishers are looking for people who know how to promote themselves and will take responsibility for doing it themselves. Map out your strategy for selling books. Are you giving keynotes, seminars & workshops to hundreds of people every month? How many people subscribe to your online newsletter, visit your web site, buy your products? Do you have big name clients who will host seminars at their companies for you where you’re guaranteed to sell books? 4. Your sample chapter. *Once you’ve established that the author has some sort of a platform, that they have some voice in the world beyond their circle of friends, I go straight to the sample chapter,* says Kelly Notaras, a Senior Editor at Hyperion. Prove you can write. *I want to know if they are a good writer, because an agent can tinker away with the rest of the proposal and make it sound really good,* Notaras says. What if you’re not a great writer? Hire a ghost writer. Remember platform is non-replaceable. You, the personality, the presence, is what publishers are investing in. Good writing can be bought. Star quality can’t. 5. Your audience. Prove you have a media track record. Who knows you already? What magazines have your written for or appeared in? What TV and radio shows have you been a guest on? Are those producers aching to get you back on their shows as soon as possible? Do you have established relationships with them? You guarantee to a publisher that you’ll reach your audience by showing who you have successfully reached in the past. If you haven't done much media and aren't yet well-known in the public the quickest way to do so is to join PR Leads, (a service that reporters and producers use to send out queries (requests) to interview experts for stories they’re working on.) They are typically on tight deadlines so you need to respond as soon as the queries hit your email inbox. As founder Dan Janal says, *Reporters don’t care if you work for a Fortune 500 company. If they need an expert and you can show them you are one, that is all they care about.* Using this service you can become an instant expert in a matter of weeks and build your platform in short order. Once you can say you've done a lot of media and you plan to do more of the same type of media you've had success with in the past, you'll be on your way to creating an impressive impression-one that says that you've got 6 figure author potential.

         
    Email 70 million targeted opt in prospects every month

     

    Do you have a product or service to sell? Are you getting tired of promoting and getting nowhere? Are you interested in increasing your sales by 1000%? Are you sick of only getting counter offers in your inbox? Are you looking for something with a money back guarantee? Are you going from one safelist to another cutting & pasting your ads? If you've answered yes to any of these questions then the Solution has found YOU! What is the solution? Targeted email is the most direct and powerful method of marketing on the internet today. Targeted, Safe and 100% Opt-In There are potentially millions of targeted buyers willing to purchace your product or service. You will never be accused of spamming The system is easy to use. (one click mailing) You can use this system once EVERY DAY to reach well over 2.3 MILLION prospects TARGETED to receive business offers like yours. Email marketing companies regularly charge $200-$300 to reach 10,000 prospects once! Why pay for each blast? You will be provided with detailed instructions on how to send out your ads in the most effective way without worry BONUS - Get FREE Mailer Software when you join! BONUS - Get FREE E-Book Publisher Software when you join! BONUS - Get access to our E-Book library. More then 80 Titles To Download... Valued at Over $1,000.00 BONUS - Get 4 Best Selling eBooks by a top Internet Marketer BONUS - Get The EBA SOFTWARE MEGAPACK Get Real Responses to your Ads, Not 100's of Counter Offers to your Email In-Box!! BONUS - FREE Pop Up - Pop Under Creator Program With Cookies! FREE Web Tools Kit! Send Full Page Color Solo ads with ONE CLICK! NEW - Ad Tracking Included With Real Time Stats! The system handles Removal Requests for you so you don't have to! Save up to 20 email ads right in your own admin panel! Place up to 20 text and or banner ads on our site for free! No Spam Complaints! - No Trouble with your ISP! Use our Web based Bulk E-Mail Program to Send Your Ads with One Click! Software is 100% FREE, Not a Trial Version! BONUS - FREE HTML Editor/Creator Program and HTML Tutorial BONUS - FREE 3-D Heading Creator Program BONUS - FREE Anti-Spyware Software Program BONUS - FREE Source/Link Encryption Program

         
    Expelling the duplicate content myth associated with plr content

     

    If there’s one thing that scares an internet marketer more than anything else, it has to be the fear of having all their sites delisted because of duplicate content. But what if I said you had a better chance of being ‘eaten by a shark’ then you would of being picked up for violating this regulation set out by Google and the other search engines! Expelling The Myth Once And For All So when in the past has a site been delisted directly as a result of using PLR content? Very rarely I can tell you! In fact I haven’t met a single marketer who uses PLR content that has been caught violating the duplicate content rule. So what does this mean? It means that whatever you’ve been told about the connection between PLR content and the duplicate content rule is for want of another word completely ‘bogus’. We all know that when you purchase PLR content, the chances are you’re going to have to share it with a certain number of marketers. This in affect has been a major deterrent from purchasing such content, even though the real truth is, it’s completely safe. So What Is The Duplicate Content Rule? The duplicate content rule affects those who copy a site, word for word, as well as mimicking the exact design and layout of the other site in question. Well of course they’re going to delist you if you do this! You may as well download someone else’s site and re-upload it to your own server under a different domain! Using PLR content however on a completely unique looking site, won’t offend the search engines at all and why should it? Sure you may have some content on your site that is the same somewhere else, but you may also have some other unique content that will benefit the visitors to your site. Rewriting PLR Content I bet I know what you’re thinking. Your thinking “why has this guy been telling us this whole time that PLR content is completely safe and now he’s going to talk about rewriting!” Well the truth is there are more advantages to using unique content then there is for using just straight copied PLR content. Think about it for a minute. Would the search engines be more likely to rank a page with unique content rather then a page that has the same content found elsewhere? Of course! Now you’re thinking “what’s the point in having PLR content then?” Well when we say rewrite that only means rewriting a fraction of the PLR content you have available. 25% would be a good amount to aim for, which should take you barely any time at all. This insures your pages are going to be looked at by the search engines as being unique content, which will more than likely boost their rankings up higher than those articles copied word for word.

         
    Get a 6 figure book advance

     

    It's the dream of 81% of the population to write a book. No matter how many times people tell you how difficult it is to do, nearly everyone wants to do it. There hangs a certain romance around writers. I think it's a kind of nostalgia or grieving for some forgotten part of ourselves. We long to return to a place where magic and imagination are revered. Others may just want the quick glory or fast buck they associate with being an author. But whatever you want, getting a 6-figure book advance is possible if you have the skill, drive and know-how. Here are five tips to get you started on achieving the dream of becoming a well-paid, respected author. 1. Know the Industry Educate yourself on how the publishing industry works. Unlike the old days when publishers were looking to cultivate long-term relationships with authors who would be in their stable, today their top priority is just to sell books. When I was traveling in Mexico this year I met a woman whose husband has been a best-selling author for twenty years in England. He has had the same agent and publisher for those same twenty years. Every time he came out with a new book his publishers expected it to be "number one" on the English equivalent of the New York Times bestseller list. They worked with him to make it so. In America the bottom line is king. You must be able to substantiate your claim that your book will fly off the shelves, without any help from the publisher. 2. Prove There is a Market for Your Book In today's world you need to show that your book will sell to one large audience, or many smaller niche audiences. Quantify each audience with statistics that show that they buy books on that subject. It's not enough to say that this audience would be interested in your topic. You must be able to prove beyond a doubt with your well-researched facts that your readers are a *book buying* audience. 3. Develop a Platform This is the most important aspect of your proposal after you've proven that there is a pressing need for your book and that book buying audiences will scoop it up. A platform is simply YOUR ability to sell books to the audience that you have said will buy-from you. It's all about the numbers. How many people are on your e-zine list? How many people do you speak to every month? How many people buy your products and services now? Do you have big name corporations or organizations that will buy your books in bulk? Do you have a regular column, or write for publications? Are you frequently seen in the media? If you don't have an impressive platform you don't get a 6-figure advance. 4. Map out a Marketing Plan to Promote Your Book. Your plan should include everything from speaking engagements, online marketing, licensing, and media placements. It must be realistic and do-able. In other words you can't say that you'll speak to organizations of 1000 people or more if you've never done it. What do publishers hate most? When you say that you're right for Oprah. Unless you've already been a guest and taped the show please NEVER say this if you don't want your reputation instantly sullied. Instead show how you will build on your past publicity. If hosts or producers say that they want you back for another segment because you did such a good job the first time, say it. But if you haven't done much media to date, don't fret. You can begin today and get a substantial number of profiles, features, and comments in the media in a few months by joining PRLeads, a service which delivers reporters queries (the stories they need experts for) daily to your email box. 5. Get Endorsements Big names sell products in a big way. Getting known names of celebrities, best-selling authors, actors, athletes, well - known experts in your field, media personalities, any famous name that has glitter gives you the kind of credibility that can't be bought. One of my clients, who got a number of New York Times best-selling authors to write about him, accomplished three things with his endorsements. Each person who wrote about him told a different story about why he would be a winning author. The first one lauded him as a highly successful professional. The second stated that my client's book filled a gap that her book failed to address. The third demonstrated that the people my client was trying to reach were an avid book buying market hungry for his type of book - as they had bought hers. These meaningful endorsements effectively helped him get his 6-figure advance. (And he got media coached by me before he met the editors at the big New York Publishing houses who then bid on his book at auction). Don't just get endorsements saying you're terrific. Make your endorsements do double duty by helping you prove there is a market and that you're the one they want to buy from. This is the type of information that makes you stand out from the other 150,000 authors who are published every year, most of whom never earn back their advance. Don't be one of them. Instead, follow this advice and you'll be well on your way to earning a 6 figure book advance. Good luck!

         
    Get a guaranteed 100 conversion rate on your website visitors

     

    Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment. Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests. This trend is bad news for the television networks! The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share. To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials! The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them! All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now. For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied! PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations. Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party. PPP is not new, it has been running for 2 Ѕ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors. The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.

         
    Get your book done ... now

     

    I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem, do you expect him to say, "Sorry, I can't figure out what your problem is. I think I have plumber’s block"? Probably not, and if he did, you'd toss him out and call another guy faster than you can say Drano. Not that plumbing can be compared to writing, but if we follow the proper steps to get the job done, I find that writer’s block melts away, the drains are unclogged, and the words start flowing like water from a faucet. But what are these "steps"? Well, a big part of my job as a book marketing specialist is to help people create something they can actually market: a finished book. Many of us have ideas aplenty but not a clue how to get them down on paper. Unlike other professions, authors operate under a whole different set of rules. We often can't just sit down and pound out a story, and those who do have created their own formula for doing so. We see this huge story with all sorts of directions we want to take it, we see the cover, we see the characters, we see the market potential. Then we see Katie Couric or Oprah smiling and holding up our book for the whole world to see. Then we glance back down at our monitor and see a tormenting blinking cursor and blank screen. And we are again reminded of what a failure we are. We have all these stories and nothing on paper. We are idea generators. We have zillions of them running through our minds, but none of them on paper. Unless you make your money in a think tank, operating this way probably isn't getting you any closer to your goals. When a project looms before us, it’s like this big elephant -- huge, overwhelming and ready to stomp us flat any minute. There’s an old saying: "How do you eat an elephant? One bite at a time." The same is true for writing. You finish a book, one step at a time. But to create these steps, you first have to break down your book into manageable, bite-size pieces. This can be accomplished by creating a TOC (table of contents) that can guide you through the book. My reasoning behind this is as follows: You'd never think of driving from California to New York without a map, right? Well, how can you expect to finish your book without one? Your TOC is your roadmap, guiding you through your book. If your chapters don't have individual headings, then write a 2-3 sentence description of what the chapter encompasses. Don't get too elaborate on this. Remember, it’s not going in your book; it’s just a brief descriptor. Once the TOC is outlined, you'll have a vision of your book from start to finish. A few things that creating this TOC will do for you: It will show you any gaps in your story that might need to be fleshed out, and it will give you a sense of completion, of seeing the book or project actually done, and this is a serious psychological turn-on for most authors, because we often live in a world of half-completed projects. Sometimes this step alone can propel an author enough to get their book done, or at the very least give it a darned good kick-start. Once you've developed your TOC, you'll want to go through it and create a "to do" list. Regardless of what genre your book is, you will always have a to-do list. Whether it’s getting endorsements, doing research, or getting approvals for quotes or excerpts for your book, this to-do list will become yet another item that will help propel your book toward completion. Once the to-do list is done, set it aside. Now you should have your completed TOC with a vision of the entire book and a growing list of items that will need to be handled for the book to get done. Now the real fun begins. Some books on writing will tell you to set aside a day or two a week, or an evening here and there to get your book completed. I disagree with this theory, and here’s why: You need to stay dialed into your topic. When I was working on an upcoming book, I would often put the project aside for days or weeks at a time, promising myself to schedule time "as soon as I could." Well, that rarely happened. What I found is that if I set aside some time every day to do something on the book, I got it completed a lot quicker. The more you keep your hands in your project, the more it will stay at the front of your mind and on your radar screen, and the more energy you will invest to finish it. I won't tell you to set aside hours of your time each day -- in fact, you don't even have to set aside an hour. Take 15 minutes, or even five -- whatever your schedule permits. If this seems like a ridiculously short amount of time, consider this: You now have your to-do list and your outlined TOC! . If you are short on time one day, pick a quickie item from your to-do list and get it done. If you have more time, then pound out a chapter or two. The idea behind creating the to-do lists and a TOC is to not only give your project a structure, but to also eliminate any and all excuses for getting it done. Don't feel like writing today? No problem. There’s probably a mountain of research just waiting to be traversed. Get the picture? But let’s say you can't even get through the TOC. "My book has too many layers," you lament. "Too many back stories, tons of stuff going on. I can't possibly be expected to filter it down into a neat little TOC." Yes, you can, and you must. If your book has no focus, your book will have no focus. It’s as simple as that. But it doesn't stop there -- if your book is all over the place and you do actually manage to get it done, you'll never be able to keep a reader interested because you will be the only one who will get it, and what’s the point of that? What you'll need to do in this case is find the "core" of your book or the focus of your story. Ask yourself this: What’s the one thing this book cannot do without? What’s the one thing this story circles around? That’s your core. If you're still coming up with three or four things that your story circles around, you aren’t focused enough and neither is your book. Find that one thing and build your story or book around it. If you follow these steps, your book will get finished quicker than you could have ever imagined. And the once-dreaded writer’s block will go from a stumbling block to a building block.

         
    Good marketing for online shopping safety

     

    : Online auctions shopping discussion covers the protection of your Internet privacy from Internet cheats or impostors. However the encryption can not help if someone gets to control your PC or has access to your computer through one of the numerous security holes in the operating system and application software. The thing is that Internet Explorer leaves many traces of your Web surfing. These include Internet history, cookies, Temporary Internet files (a. k.a. Internet cache) and AutoComplete forms and passwords. If an intruder gets access to these traces, he can have a full record of all Web surfing and even some of your computer activities that are not related to Internet. You can delete some of these traces through Internet Explorer options but not all of them are really deleted (see the article Delete Index. dat files for the most obscure and hard to erase traces). Furthermore, it is real pain to have to clean even these traces because there is no centralized place to control this and there is no way to automate the process. Finally, some of the traces are actually good for your browsing experience - Internet cache speeds up the browsing, cookies protect you from entering your user information over and over again and history makes it easy to type the addresses of your favorite Web sites. Secure pages and secure connections Everything that you enter in the online forms when you are shopping on online auctions, travels through many (tens or even hundreds) switching devices and computers. In order to be sure that no one can intercept this information, a special way of communication is used, called Secure Socket Layer (SSL). SSL ciphers (encrypts) the information on your computer and deciphers (decrypts) the information on the Web server that you are accessing. But how can you be sure that SSL is used when you are shopping online? First, you have to look at the address bar of your browser and see what the address of the page where you enter your personal and credit card information looks like. If the address begins with https: (s for secure) instead of http:, then this page is using SSL. Note that only the page(s) where you actually enter your personal and credit card information need to be protected with SSL. All other pages on the Web site in most cases don't use SSL because they don't need to. Digital certificates, cipher strength and Internet privacy With SSL (the secure protocol described above) you can be sure that no one can intercept and decode the private information sent to the online auction or whatever web page you are accessing via secure connection. However, there is another danger - how can you be sure that the online shop itself is not a cheat or impostor? To address this concern, when you visit the online store order page and you submit your personal data, the online store server automatically sends its digital certificate. This is essentially an electronic ID card that proves the online store identity to your browser, and verifies that it was issued by a certificate authority that your browser trusts. This certificate is issued to the online store by a trusted third party called a certificate authority. In addition to proving the online store identity, the certificate provides a cryptographic "key" (cipher) that is used to encode and decode your communication with the online store. Once your browser approves the certificate, the secure server encrypts any information before it travels across the Internet.

         
    How can we make our advertising as effective as possible

     

    The answer is to test. Test again. And then test some more. If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale. Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there. For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that assumption and go from there. If we know based on test results that crafting an ad that speaks directly to an individual performs better than addressing the masses (again, it does), then it makes little sense to start testing with the assumption that it does not. This is common sense. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test. Sometimes a little tweak here or there is all that is needed to increase response rates dramatically. When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?” And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead. A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah. Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!

         
    How much money can you make selling ebooks

     

    One of the most common questions we get at Ebook Architect is “how much money will I make selling ebooks? Well, like most businesses the answer will depend on many different factors. For example the amount of time you put into the promotion of your ebook will have a direct consequence on sales and market interest in your ebook topic is another important factor. People who are good at picking good ebook topics and promoting their ebooks usually stand to make a lot of money with ebooks. How Much Money You Ask? Some Ebook entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many ebook authors make between $5,000 and $20,000 a year. How to Maximize Ebook Sales The best way to ensure optimum sales is to constantly promote your ebook. This may mean staying in on weekends and staying up late during the week. Some of the best ways to promote your ebook include buying advertising from large advertising portals such as Google and Yahoo, partaking in link exchanges, writing articles for websites and Ezines, building an information dense website and writing great ebook sales pages. Accomplishing all of this is no minor feat. You should expect to be in product development for between 1-6 months and then the promotional aspect may take another 4-12 months. It’s not necessarily an easy job but as stated above the payoff could be substantial. Worst Case Scenario Even if you decide half way through the process that ebook entrepreneurship is not your cup of tea, you will still have written an ebook and be selling it online. That makes you an author; congratulations. Not only will you be an author but your ebook may give you some extra pocket change on a monthly basis. If nothing else, it will be a good learning experience. You have nothing to lose, so why not give it a shot?

         
    How to get your book reviewed in magazines

     

    In one of my past magazine jobs my office was next to that of the book editor. He would get boxes and boxes of books daily. There was a separate room devoted to storing these books, but that still didn't keep them from piling up in his office. Whenever he returned from vacation he practically had to use a bulldozer to get his door open! You see the problem, right? How do you get your book noticed, let alone reviewed, when it is just one among stacks of books in an editor's office? Here are a few tips to help you map out a winning strategy. 1. Determine which magazines are the best for reaching your target market. As you plan to market your book, decide first who your ideal reader is. Is it a 35-year-old urban professional man? Is it a stay-at-home mom who lives in the Midwest? Is it female college graduates who also happen to be sports fanatics? Once you decide who you're targeting, ask yourself: What magazines does my ideal reader read? Those will be the magazines you'll focus on. That way, you won't waste time and money pursuing dozens of magazines which, even if they did review your book, wouldn't give you much in terms of gaining readership. With my novel we focused on magazines with large female audiences. Ideally you should be doing this a few months before your book comes out because the goal here is to either write a story for the magazine or get interviewed in the magazine, and have the article appear before or just as your book is published. 2. Find out what the editors need. When you have chosen the magazines, buy them and read them. Do they have a certain writing style? What kinds of articles appear in the magazine again and again? If you can, write, email or call the features editor and find out what kinds of stories the magazine is looking for. You'll have more success if you can fill the editorial holes the magazine is already working on. 3. Let an editor know what you have to offer. Start sending query letters to get article assignments. If you have a particular expertise, you can let an editor know that you're available for interviews if they ever need an expert on a particular subject. Often an editor will assign a story to a writer and give them a few possible interviewees to help them get started. I contacted editors at Essence a full year before my book came out to let them know that I was working as a personal and career coach. Within a few weeks I began getting calls from reporters to interview me for working mom stories for Essence. 4. Mention your book or get it mentioned. When your article gets published, make sure you get the little italicized blurb at the end that says that you are "a writer whose next book, The Best Book in the World, will be published this month by Big Press, Inc." You get the idea. If you are being interviewed for an article, chances are they won't have room to mention your book but you should still tell the reporter about it anyway. You can even ask them to put it in their notes. As the story gets discussed in meetings, someone might say "Did you know she also wrote a book?" This builds awareness. 5. Check in with your contacts, but don't pester them. Once your book is sent out for review, you can call or email to make sure that the editor got the book, but leave it at that. You've done all you can. I've never met the book editor at Essence, but when I heard that he was aware of my novel I was totally psyched. I kept my fingers crossed after that. You can see the review here. One last note: Some magazines and newspapers don't review self published books. Find out beforehand so you can make your efforts elsewhere if that's necessary. © 2005 Sophfronia Scott

         
    How to learn great storytelling to increase your conversions

     

    Stories are so important to good copywriting. It’s one of the aspects of copywriting that can’t be done in a cookie cutter style and therefore isn’t answered by some of the sales letter software available on the market. Please do not misconstrue that last statement to mean that I don’t think that sales letter software is practical. It’s very practical. It also needs some personal embellishments and that’s where good storytelling is invaluable. Storytelling draws the reader into the sales letter where they’ll learn all of the practical facts about your product. They’ll learn why your product solves their problem. They’ll learn the benefits of purchasing from you and not your competitor. You will be personal to them because they know more about you through your story. How can you become a great storyteller? Your first project would be to pay attention to other good storytellers. Analyze how the stories are told. Watch others tell stories. Do you have a friend who tells great stories? Ask them to tell you a few. Analyze how they are telling them instead of getting caught up in the story itself. Read good books and good sales letters. Watch for the story within the story in books. You won’t have the advantage of 100 pages to tell your story and sell your product so you want to look for the story within a story in the books. Watch good moviespare and contrast movies whose story is told well with others whose story is told badly. What is different? Look at comic strips. These are comedians on paper who are forced to tell their story and punch line in just a couple of panelspare how the different comic strips are written and tell their story. Listen to comedians. They tell great stories. Whether you enjoy the story line or not, Everybody Loves Raymond and Seinfeld, are great examples of well-told short stories. Read your competitors web pages or sign up for their ezines. “Listen” to their stories and how they weave in personal items. These bits of personality that shine through make the writer more personable. They make it easier for the customer to take out their wallet and spend their money. After all, they are purchasing from someone who seems to understand exactly where they, the customer, is coming from. This product seems to answer all the questions and problems they’ve been having – because it did it for the creator and other customers.

         
     
         
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