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    Free Essay
    8.6 of 10 on the basis of 1954 Review.
     

     

     

     

     

     

         
     
    Why publish an ezine and churning out ezine content

     

    On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too. All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. Churning out eZine Content. Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!). Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books. Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without any writing on your part, this method is for you.

         
    Will i make money online

     

    This is the number one question people ask when they are looking for profits on the internet. Will I make money online? 95% of the people who start to look for ways to make money online fail eventually. The classic story is - start looking for information then a flood of misleading information hits you and you drown. You will try this then try that but fail at all of them and soon you will quit. Just to find yourself in that old crumpy day job you wanted to run away from to begin with. Today I will try to stop this and do a little mind arranging and show you one door to success. I am not intending to prattle here and waist your time, lets get directly to the point. Making money online is actually based on one simple very basic formula: Find a hungry crowd-> Find what they want -> Give it to them That’s it there you have it, in a nut shell the whole internet marketing big philosophy purified in one short sentence. OK, you think to yourself this is real nice but how do I manage all this? I will give you one way, among endless ways, to your success today. But before that you must remember the most important thing in internet marketing: What ever it is you choose to do, keep doing it and doing it and doing it. Do not jump from one program to another program, failing them all. Choose one path and keep moving forward, for this is the only way you will ever, manage to make money online. Now let’s break the formula into few basic steps you can start performing today. Find a hungry crowed You must find what people are searching for to be able to supply it. This is the “What should I sell online?” question everyone asks. Technically you can use search engines and find popular search terms – but remember to look for something people want but not too popular. Another way is using any free keyword suggestion tool, simply look for these exact words, to find what people are looking for online. Find what they want Now you now what people are looking for but what will you give them? Let’s say that you have found that people are looking for solution to some medical problem, you can give them information on how to solve their problem or products: pills, instruments, etc. One more sample: if they are looking for ways to keep their dog from barking, give them a book which tells them exactly how they should train their dog. Finding what they want is all about finding specific solution to a certain problem. Give it to them Now you think: I have to look for what people need, find out what can solve their problem and then give it to them. But how will I find it? I don’t have it at home, or at my car. Should I start create solutions? Writing a book? Build a real sophisticated machine? No you don’t!!! This part is actually taken care for you, along with the entire customer handling. The answer is Affiliates programs. They are free to join. And you will find almost any thing you can think of. They take care of creating, shipping, and customer support for you. All you need is to bring home the hungry crowd in because dinner is already served!

         
    Write publish and market a book with no out of pocket money

     

    Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you. Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from the truth. Fact is, competition to have your manuscript noticed and published by a large house is extremely fierce. Additionally, no matter who publishes your book, you absolutely must take an active roll in marketing, promoting and selling your book. Moreover, profit margins are not extremely good when you go through a publisher. Sure, if you sell tens of thousands or hundreds of thousands of books, you make substantial amounts of money. In reality only a small percentage of writers achieve this level of success. A great model for achieving success is to self-publish and actively promote your book. Self-publishing is one of the best ways to get your manuscript to market quickly is to. Another great benefit of self-publishing is you have complete control of the creative process. You make the decisions on content, editing, cover design, title and you reap the profits. A primary downside with self publishing are costs involved. Depending on whether or not you hire an editor, designer, layout person and cost of printing, the initial outlay for self-publishing a book can be several thousands of dollars for the first run. Besides there are no guarantees your book will sell. However, you can lessen your risk of costs and increase your level of sales with a simple formula. Imagine if you could self publish with no out of pocket money. Additionally, imagine gaining lots of free publicity and visibility in your market at the same time. I know this to be true, because I have done it. The following formula is one that can be used by virtually anyone to raise funds to publish a book. In addition, you can gain great visibility, do the initial run with no out of pocket money and position yourself for volume sales. Although the formula is rather simple in concept, it is not necessarily easy to do as it takes planning, time, effort, consistency and great follow up to make it work as well as possible. You can write, publish and market a book with no out of pocket expenses by hosting a seminar with a topic that is linked to the book. In order to keep costs down in the rollout host the seminar in your local market. You can further offset costs by securing sponsors for the seminar. Event sponsors provide funding necessary to the costs of an event. They can either contribute in actual dollars or with in-kind offerings. Sponsors underwrite various aspects of an event. I did this at the beginning of December with my most recent book, “101 Ways to Get Your Foot in the Door” and had an incredible response. Although there was a lot of work involved in the rollout the results were, and continue to be, incredible. Besides writing content for the book each author had a very specific role. Mine was the marketing and promotions of the book. The first level was to develop a clear marketing strategy for my 3 co-authors and myself. Prior to beginning the writing of the book, we developed a very detailed project plan. The plan included hosting an event to introduce the book to our local market. Knowing the costs to an event such as we were planning, I knew it would be beneficial to secure sponsors. I developed a very solid proposal for sponsorship of the seminar. Because of very detailed information and showing the sponsors how they would gain from being involved, I was able to secure two excellent sponsors. One is a primary business newspaper in Utah and the other is an organization who targets start up businesses. The paper was more than willing to do some advertising for the event in exchange for some great visibility and additional subscribers. The organization offset the costs of the room and audio-visual equipment in exchange for mentions in the advertising and all pre-event promotions. Both sponsors were given the opportunity to do a 5 minute presentation at the seminar and distribute promotional information to everyone in attendance. It was a win/win all the way around. Had I not had a clear-cut proposal for the potential sponsors chances are I would not have secured their support. Also, I know it is easier to gain support from businesses who know me rather than trying to get sponsorship from an organization who has no idea who I am. The same will be true for most anyone. With day of event expenses covered, we could now focus on generating revenue for publishing the book. This was done by pre-selling the book. Anyone who purchased the book sight unseen by November 28, 2004 was given a seat into the seminar on December 2nd. With initial revenues from pre-seminar sales designed to offset book production costs we were able to write, market and publish the book with no out of pocket money. By utilizing the databases of all four authors, press releases, pre-event radio interviews and presentations at Chambers and local organizations, word of mouth promotions, and other low-cost/no-cost forms of promotions, we sold over 350 copies sight unseen. (Cost of the book is $19.95) We had well over 200 people attend the seminar as some of the pre-event purchases were from folks who were out of the area. A key to our success was having a functional website were the book was (and is) available. 101waystogetyourfootinthedoor We utilized online credit card purchasing options for buyers. In that 80% of our sales were done with Internet and credit cards, we would have been remiss to not use this as a method to sell. As we were pre-selling it was important to let people know that the cost of a seat into the seminar was the book. Also, if they didn’t make it to the seminar we would mail them the book for $4 more or they could pick it up. The $4 covered mailing costs. If we didn’t do this we would have cut way into our profit margin. We made a strong point of letting people know they were buying the book, not the seat into the seminar. However, the only way into the seminar was to buy the book. To gain even more value from the event and increase day of event revenues each author sold other products Back of the Room (BOR). One author sold a sales training program. The signups that day realized several thousand in additional revenue for her. The two other authors sold specialty items and set up appointments for those who were interested in such things in their sales campaigns. I sold my Street Smarts Marketing and Promotions™ program as an E-book. This helped me to generate several thousand in additional revenue. Knowing audience members were already interested in my material, I put together a special day of event package with three of my e-products bundled together. Everyone received one of my order forms upon registering. At the end of my session I did a short sales presentation. All folks had to do was fill out the order form. With each sale, all I had to do was process their credit cards and email them the PDF document. No mailing costs or printing costs. Nearly a 100% profit margin. Many self published authors shy away from doing presentations claiming to be an author and not a speaker. Fact is, if you get in front of a target audience who is interested in your topic and you present your ideas well the amount of books you can sell is incredible. The book complimented by a well delivered presentation allow you to get in front of meeting planners who may be in a position to utilize your services and your book at a later date. You may also have representatives from companies who want to buy large quantities of your book. Since the release of the book I have had some companies buy “101 Ways to Get You’re your Foot in the Door” in large quantities. Because Maxwell Publishing is my company and the book was published through Maxwell, I have the flexibility to do special runs. With a minimum purchase a client can add their logo to the front cover of the book and a personalized letter from whomever they choose included in the book. This is a great marketing tool for them with long-term benefits to their employees or customers. Granted, myself and one of the other authors are professional speakers so presenting at an event such as I outlined is a part of our marketing model. However, two of the authors are not professional speakers per say. Yet, in their everyday business they do present frequently. However, with this event, it was a different type of presentation for them. They will be the first to admit that additional exposure and sales were worth doing this type of presentation. Regardless of your topic the model we implemented can be used by virtually anyone. For example, if you have a book on nutrition, find a health food store who wants more foot traffic and visibility. They may be a perfect fit as a sponsor. Not only can they help you to offset costs they can help to promote the event. At the seminar you can promote their products with coupons, mentions and information provided. It’s a win/win. If you have a book on real estate sales there’s bound to be a mortgage company who may be interested in sponsoring you. Perhaps they would be willing to buy a book for every real estate agent who does business with them. Or, they could give a book to each of their mortgage brokers. If you have a book on childhood development, what about a baby clothing store? Perhaps the store would cross promote and give a book to each customer who buys a minimum amount of product in their store. This adds value from them to their customers and creates a win/win for you and the store. In today’s world of writing, marketing and publishing a book, the possibilities are only limited by imagination.

         
    Writing the blockbuster book proposal how to sell your non fiction book

     

    You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, what that audience needs and wants, and how that audience can be reached on a cost-effective basis. When an editor makes a request to see your book proposal, he/she will most likely send along a brief overview of the publisher's book proposal guidelines. You might want to make some subtle adjustments to your proposal in order to meet those guidelines. But under no circumstances should you wait for a book proposal to be requested before actually writing one. A well-written, professional book proposal takes several days, oftentimes several weeks, to compose. It should be the first thing you write – before both the query letter and the manuscript itself. Despite the guidelines, each proposal is unique, and the quality of yours will be THE difference maker in determining whether or not the publisher takes a financial risk with your book. So put your best effort into crafting a blockbuster book proposal. Below, you'll find a list of the basic elements of a book proposal that, if mastered, will all but guarantee the offer of a book contract. Element #1: The Title Page/Table of Contents: The first page of a book proposal is the title page. The title page states the working title for the book you are proposing along with your contact information (and that of your agent if you have one). Make sure to center the text. Generally, it isn't wise to use fancy borders or cutesy graphics. You're writing a business proposal. Make sure it looks like one. On the second page of your proposal, provide a short table of contents for the book proposal itself. List each of the following sections along with their corresponding page numbers: Summary, About The Author, Audience, Competition, Publicity & Promotional Opportunities, Outline, and Sample Chapters. Some will say the Outline and Sample Chapter sections are optional, but remember, you’re trying to sell a book. Providing the publisher with a sample of your writing, especially if you're a first-time author, might well mean the difference between acceptance and rejection. Element #2: Summary: In the Summary section of your proposal, provide a brief overview of the proposed book. Try to envision the blurb that will appear on the back cover of your final product. Make that blurb the opening paragraph. Show the editor you can hook him/her on your proposal from the very first sentence, and you'll convince them of your ability to hook a potential reader as well. Elaborate on the contents of your query letter by addressing the following subjects: the content, the audience, and the author. What is the premise of your book? What does it promise its reader? Who is the market for the book? How large is that market? And, finally, why are you the best person to write this book at this time? Element #3: About The Author: In the About The Author section of your proposal, go into greater detail about yourself. In general, it's best to use third person. But it's okay to use first person if you feel more comfortable doing so. Why are you the best qualified person to write this book? What are your credentials? Are you an expert in the field? Has your previous work been published (not just in books, but newspapers, magazines, ezines, etc.)? Are you a prolific public speaker? If so, how many speeches do you give each year? To what types of audiences do you speak? Do you have media experience or media contacts? If so, let the editor know. If you have limited experience in any or all of these fields, say so. Be honest and direct. Experience helps, but lack of experience itself will not lead to rejection. Misrepresenting yourself will. Never include information about your personal life unless it is essential to your ability to sell the book. Element #4: Audience: In the Audience section of your proposal, clearly define the market for your book. First, identify the demographic segment you hope to target. Examples of demographic characteristics are gender, age, political ideology, religion, nationality, education level, economic status, etc. Be specific. Research the size of the audience and back up your claims with real numbers. Avoid broad claims such as "everyone will love this book," and instead use such statements as "4.5 million college-educated Christian men between the ages of 21 and 29 will be drawn to this book because of its unique..." At this point, define the psychographics of your audience. What is the motivation of this demographic to buy your book? What unmet needs and wants do they harbor that your book is sure to satisfy? In short, make certain your Audience section clearly indicates 1) who will buy your book, and 2) why they will buy it. Element #5: Competition: In the Competition section of your proposal, provide examples of well-known published books similar to yours (or, if your book covers a new niche in a popular subject, list those books that target a similar audience). It’s always best to cite bestsellers. If you can track down the sales figures for these books, provide the number of copies each title sold. The larger the sales figures, the more you strengthen your case that a large market exists for your subject matter. Once you've established that a large market exists, explain why your book will be different. In what way will you position your book in order to differentiate it from its peers? Do any demographic trends aid your case for continued demand in this market? State explicitly why your book is unique and why the market is ripe for its release. However, be wary of a bold statement such as "nothing like my book has ever been written before". You may have uncovered a unique angle for your subject, but in all likelihood, you haven’t invented a new genre or field of study. Element #6: Publicity and Promotional Opportunities: In this section of your proposal, outline the promotional avenues open to your book. If you've already established that a market exists, this section will be the make it or break it section of your proposal. The publisher must know how you intend to reach the audience you've identified. Do specific groups exist with a high likelihood of being receptive to your book? Good examples are the audience members of a specific radio or television show, readers of specific magazines or newsletters, book clubs, non-profit organizations, or trade groups. Identify the groups relevant to your book and point out the vehicles a publisher can use to reach those groups in a cost-effective manner. Do you have media connections or experience? Potential exposure on nationally syndicated radio and television shows is the best way to capture a publisher’s attention. Booking the author on such shows is free, and the resulting sales can be astronomical. So publishers are always looking for authors with a media platform. Do you have one? What angle or hook can you provide a producer or editor that will land you a coveted interview or feature story? If you develop a strong enough hook, you might land a book contract based on this aspect of your proposal alone. Element #7: Outline: For this section of your proposal, provide a list of the proposed chapter titles, along with a brief overview of the contents therein. Element #8: Sample Chapters: In this section of your proposal, simply attach the first two or three chapters of your proposed manuscript. Providing sample chapters is essential for a first-time author. If your chapters are of high quality, they give the publisher confidence you can produce a publishable manuscript in a timely manner. Element #9: Presentation: The presentation of your book proposal is as instrumental to its success as the content. Make sure to proofread zealously. If you think you've finished, proofread it again. Read, correct, and rewrite your proposal at least twenty times so as to be confident that it's the best it can possibly be. When it comes time to print the final draft, the body of the proposal should be double-spaced and printed in black ink on clean white paper using a LaserJet printer. Finally, just as with any business document, send your book proposal via FedEx. This will create the immediate impression you are a professional who will be businesslike in his day-to-day dealings with the publisher. Once you've incorporated these nine elements into your book proposal, you will be left with a finished product worthy of commanding the respect of any editor. But in order to create a true blockbuster book proposal, make sure to… Define the book’s concept. Identify the book’s audience. And outline exactly how to reach that audience. Do these three things well, and you’re certain to obtain a book contract. So don't waste any time. Get to work on your blockbuster book proposal today!

         
    Writing the knockout query letter how to catch a book editor s attention

     

    You've done it. You've achieved a lifelong dream and penned a book certain to be lauded through the ages as a literary masterpiece. Yet one last obstacle stands between you and publishing success – attracting the attention of someone who can get your book into print. In reality, catching an editor's attention is not difficult. All you have to do is follow the rules by sending what industry insiders refer to as a "query letter". A query letter is one or two pages written in the format of a formal business letter. It should be brief, and it should pique the interest of any publishing executive who reads it. After all, if you can't sell a single individual on the merits of your book, why should a publishing house believe you can sell to an audience of thousands or millions? If you want some inside secrets to crafting a perfect, attention-grabbing query letter, then you've come to the right place. Cover each of the following points, and I guarantee you'll have an editor calling within one week of sending your query letter. Point #1: Approach The Right Publisher: This seems obvious, but you wouldn't believe the number of writers who make this mistake. Be certain that the publisher you choose to contact is in the business of publishing your genre. If you write fantasy novels, then don't send a query letter to the editor of a computer manual publisher. It will be thrown in the trash without a second look. The best way to find the right publisher is to find books similar to your own and open them. Who is the publisher of each book? Does one particular publisher's name keep turning up? If so, that's the one you want to contact. Point #2: Selling To The Right Person: Never mail a query letter addressed to "Editor" or "To Whom It May Concern". Such a letter is destined for the "slush pile," and eventually, the trashcan. Once you've identified your ideal publisher, consult a book such as the latest edition of Jeff Herman's Writer's Guide to Book Editors, Publishers, and Literary Agents (most libraries or large bookstores will have it). The book will provide a page or two of information on the publisher in question, including the name and contact information of the person to whom all queries should be directed. Usually, this is an executive or managing editor. Address the query letter to that specific person and make sure to use the correct gender and spelling when using their name. Point #3: Your Opening (Especially the First Sentence): The first paragraph of your query letter should get right to the point. Tell the editor why you are contacting him/her. Did someone they know refer you? Has someone famous praised your work? Either one will capture instant attention. But the most important thing you can do in your opening is to define the audience and market for your book and state why your book is unique or has sales potential in the marketplace. Be specific. Don't say "all women will want to read my book". Say "five million women between the ages of 40 and 55 who watch The Oprah Winfrey Show will want to read my book". The editor will determine within the first sentence or two whether or not to continue reading the rest of your query, so it's extremely important to spend time crafting the best opening possible. If you have any media contacts or a way to position your book so that it will be irresistible for the media to cover, then say so in the first sentence. Media attention sells books, and that's what publishers are in business to do. Point #4: Describe Your Product: In the second paragraph, provide a brief overview of your book. Give the editor a brief summary just as it might appear on the book's jacket. If possible, reference bestselling books within the same genre and point out why your book is different. Present facts about your work, not opinions. "The potential market is 5.8 million single women" is a fact. "This is the greatest book ever written" is an opinion. Tell the editor why your book will fill an unmet need in the marketplace. Keep it brief, and don't ramble. This is a case where less is more. Point #5: About The Author: In the third paragraph, talk about yourself. Why are you writing this book? What are your credentials? Are you an expert in the field? Have you ever been published before? Do you have media experience or media contacts? If so, then let the editor know. If you have limited experience, say so. Be honest and straightforward. Experience helps, but lack of experience will not immediately disqualify you. Adding "fluff" to your resume will. Under no circumstances should you include information about your personal life unless such information is pertinent to selling the book. Point #6: Leave Them Wanting More: Conclude your query letter by thanking the editor for his/her time and by offering to send your full book proposal (for non-fiction) or the first few chapters of your book (for fiction), and don’t forget to provide your contact information. If your query letter sparks the interest of the editor, he/she will contact you and ask for more information. So don't send a book proposal or sample chapters without being asked. Also, if you're sending a query to more than one editor, let them know that you have sent simultaneous queries. Likewise, if you're offering the editor a two week period of exclusivity (the method I recommend), then say so. Finally, don't include a SASE with your query. A SASE is most often used to send a form rejection letter back to the author. Don't leave the impression that you expect rejection. If interested, an editor will contact you immediately by phone or email. They won’t use snail mail. Point #7: Proofread, Proofread, Proofread: A query letter is the first sample of a prospective author's writing that an editor will see. It should be perfect. If you can't produce a one-page letter professionally and free of error, why should anyone believe you can produce an entire book? Don't rely on spell check programs to find your mistakes, and remember that solid writing is produced by rewriting, rewriting, and rewriting. Rework each individual sentence until it's the best it can be. You've spent countless hours perfecting your manuscript. You can certainly spend a few hours perfecting your query letter. Point #8: Presentation: You've spent the necessary time to create a knockout query letter. Now you have to present it to the editor in the correct fashion or else risk being dismissed as an amateur. It's important to print your query letter in black ink on 8 1/2 x 11, high quality, plain white paper using a LaserJet printer (no dot-matrix). If you have a letterhead, use it. But don't get too fancy. Don't use border patterns. Anything that detracts from the substance of your letter could trigger a rejection. When it comes time to mail your letter, use FedEx. This serves two purposes. First, because of the expense involved, it signals that you are a professional who obviously isn't sending mass queries to publishers all over the globe. Second, and most importantly, it gets opened. A FedEx envelope simply doesn't get thrown into the "slush pile". Other than concise, professional writing, using FedEx is the #1 way to differentiate yourself from the thousands of authors who query a publisher in any given year. Finally, don't use "gimmicks" or send gifts along with your query letter. Bribery and clever stunts can not replace great writing or a unique product idea. If you compose your letter correctly, you should be confident it will merit the response it deserves. Utilize each of the 8 points above while drafting your query letter, and I guarantee it will be better than 99.5% of the queries a publisher receives in any given year. In addition, if a market exists for your book, a query letter crafted to the specifications of this outline will almost always generate a request for a book proposal or sample chapters within one week. At that point, you've got an editor interested in your book, and you're already halfway toward seeing it in print. So start working on your knockout query letter today!

         
    Your need publicity for your book where do you start and what do you look for

     

    It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your book, the more likely your book will stand out from the hundreds of thousands published every year. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers. But, with different publicity firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important? ► Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure. They will know how to write an effective press release that stands out from all the rest. And most importantly, they know how to get a positive reaction from producers that results in a booking. This is the kind of experience that will ensure you get quality media placements. ► Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you. ► Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. Obviously, the more power a station has, the morepeople will be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations. ► Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PR firms whose fees are based on performance and others who charge a monthly retainer with no guarantee. Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed. Hopefully these four factors will help in your search for the right publicity firm. Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. If you want to hear more about EMSI’s affordable talk radio campaigns, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation! Call today – we’re looking forward to hearing from you! Warmest Regards, Marsha Friedman, President P. S. We also offer a host of other essential publicity and advertising services, including TV and radio commercials and infomercials. Once we understand more about your book, we can discuss the different options available to create the national buzz that’s so crucial to a successful book campaign.

         
     
         
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