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    Free Essay
    8.4 of 10 on the basis of 1881 Review.
     

     

     

     

     

     

         
     
    Book review ultrametabolism the simple plan for automatic weight loss

     

    : "No wonder it's so hard to lose weight - our bodies are designed to keep weight on at all costs; it's a matter of survival. It's embedded in our DNA." In essence, we are designed to gain weight, expounds Mark Hyman, M. D. in his new bestselling book Ultrametabolism: The Simple Plan for Automatic Weight Loss. This books follows on the heels of his previous bestseller, UltraPrevention: The 6-Week Plan that Will Make You Healthy for Life that he coauthored and proves to be every bit as informative. Dr. Hyman, who has a passion for the cutting-edge science of Western medicine and alternative health for over 20 years, maintains that Ultrametabolism: The Simple Plan for Automatic Weight Loss is not just another of many weight loss books on the market. Rather, the book is your body’s owner's manual for overall health. He distills his knowledge into a healthy lifestyle, which reduces the factors of a number of epidemic health problems and degenerative diseases currently plaguing us, while at the same time we also gain the positive side-effect of weight loss. Ultrametabolism: The Simple Plan for Automatic Weight Loss dives in by turning much of what we believe as conventional wisdom concerning weight loss on its head. Much of what we think we know about weight loss actually has been making us gain weight.

    As evidence, the book points to the fact that despite the $50 billion we spend on weight loss every year in America, whether it's diet pills, programs or exercise routines, they all have a dismal success record. In fact, for every diet we go on, we end up gaining five pounds on average in the long run. Obesity is now overtaking smoking as the number one cause of preventable deaths with almost 70 percent of the adult population and one third of our children now overweightpounding the problem are the profitable foods the food industry pushes, entrenched pharmaceutical companies and our own government's recommendations, especially when it comes to the "food pyramid" or low fat in our diets. In part I, Ultrametabolism: The Simple Plan for Automatic Weight Loss exposes seven hoary myths that make us unhealthy, gain weight and keep it on. First there is the Starvation Myth: Eating less and exercising more does not equal weight loss. Next is the Calorie Myth: All calories are created equal.

    Third is the Fat Myth. Eating fat makes you fat. Fourth is the Carb Myth. Eating a low carb or no carb diet will make you thin. Fifth is the Sumo Wrestler Myth: Skipping meals helps you lose weight. Sixth is the French Paradox Myth: The French are thin because they drink wine and eat butter, and last but not least is the Protector Myth: Government food policies and food industry regulations protect our health.

    Moreover, the book points out that the introduced man-made substances such as "trans-fats", which are found in nearly every processed and packaged food because they never spoil, are adding to our overall exploding health and weight problems over the past 30 years. This consumable plastic disrupts our metabolism by actually turning on a gene in your DNA, which slows metabolism causing you to gain weight. The book also discusses another danger to our health: the man-made supersugars, such as high-fructose corn syrup, which is used to sweeten almost everything these days including soft drinks. These supersugars quickly enter your bloodstream and trigger hormonal and chemical changes which induces insulin surges that tell your brain to eat more and your fat cells to store more fat. If there are substances and foods that we eat that can trigger negative results, then surly there are ways to make us healthy and loose weight. Part II of Ultrametabolism: The Simple Plan for Automatic Weight Loss gives us the keys to turn on our metabolism and fat burning genes, turn off your weight gain genes, and program your body to lose weight automatically.

    The book takes this even further in part III by providing menus and recipes, along with exercise and lifestyle treatments designed to create healthy metabolism and overall health. This section of the book is designed so it can be customized to meet your unique genetic needs to optimally awaken your fat-burning DNA. Ultrametabolism: The Simple Plan for Automatic Weight Loss provides a vivid road map to navigate our way back to health and fitness. And in so doing we will be successful in our quest for long-term weight loss without counting calories, fat grams or carbs. We don't have to starve ourselves; we simply need to eat in harmony with our genes.

         
    Book review guerrilla marketing for free

     

    Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson. We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Krispy Kreme Doughnuts comes to mind), but how do they do it? On the first page of the book Levinson lets you know that it is possible to grow a business without spending a dollar on marketing, but that it takes a lot of energy and time. Each of the simple tactics the book discusses (there are 100) are deceptively simple and, according to Levinson, have proven track records. All that you need to get started is a telephone, a computer, a printer, business cards, and access to the internet. After that you will not spend another dollar. Techniques range from the relatively obvious, such as “write a marketing plan” and “have a website”, to not-so-obvious things such as “establish a referral program” and “get involved in your community.” Many of the tactics involve giving to receive. In addition to doing volunteer work in your community, Levinson suggests joining local networking groups, giving away your product for free to non-profit organizations and schools, and doing free presentations on your area of expertise to local organizations. Levinson’s tactics will not just help improve your bottom line, they’ll help you become a more altruistic entrepreneur. If there’s one downside to the book, it’s that some of the techniques involving computers are outdated. For example, Levinson suggests advertising on free online classified sites. That may have worked years ago, but these days those sites are covered in spam and I doubt that any business would gain anything from listing on them. The book was written in 2003, so most of the techniques are still pretty valuable, but there’s just a few that stand out as infeasible in 2006. When reading Guerrilla Marketing for FREE by Jay Conrad Levinson, I found myself constantly putting it down and jotting down ideas that could help supercharge my business. Levinson truly invokes your creative juices. And the best part is that all of the techniques cost you NOTHING. This is a no-brainer purchase for all entrepreneurs and small business owners.

         
    Book review warriors workers whiners and weasels

     

    We all know a Weasel. You know, that person that threatens to take down your organization by using every sleazy tactic in the book to advance their careers regardless of how it effects others. Warriors, Workers, Whiners, and Weasels: The 4 Personality Types in Business and How to Manage Them to Your Advantage by entrepreneur Tim O'Leary takes a refreshing look at the different personalities we encounter and how to handle them. The premise of the book is that essentially everyone fits into one of four personality groups – Warrior, Worker, Whiner, or Weasel. O'Leary defines each as the following: Warriors, who confront change, see possibilities, innovate and manage to win! Workers, who deal with the ups, downs and challenges of everyday corporate life dependably, and who can reliably implement the change and direction established by the Warriors. Whiners, who get through life by complaining about everything they do, who profess negativism and dissatisfaction wherever they go, and blaming others for their own shortcomings. Weasels, who lurk everywhere and threaten your career and life-goals through their own deception and insecurity and who spread these feelings quickly throughout the organization. The book is designed to help you recognize what group you fit into, give you the necessary tools to get to the group you want to be in, and learn how to effectively deal with people in each group. The book really does a great job of forcing you to truthfully analyze yourself. O'Leary warns you that you might not like what you find, but also is quick to point reinforce that you are in control and that you can make the changes in your life to fit into the group that you desire. Even more interesting (and fun) is visualizing the people you know and placing them into their appropriate categories. We have all encountered a Whiner or Weasel and it helps to know what makes them tick and how to effectively deal with them so that they don't negatively impact your life. O'Leary uses the analogy to the common cold – you can't completely eliminate Weasels from your life but you can take precautions to limit the frequency in which they enter your life and the damage that they do while they're a part of it. O'Leary uses a mixes light-hearted humor with a fiercely intense attitude to combine a business book and a self-help book in an exciting fashion. One chapter might focus on a self-analysis, the next might be about personal stories from O'Leary's experiences, and the next about management. The book is well over 200 pages but reads at the speed of a book that's half that. I often found myself reading several chapters in a sitting, which is a testament to the writers’ ability to hold readers interest. If there's a downside (and it's not much of one), it's that O'Leary is so brutally honest that it may rub some people wrong, especially those who fall into the Whiner and Weasel groups. Warriors, Workers, Whiners, and Weasels: The 4 Personality Types in Business and How to Manage Them to Your Advantage by Tim O'Leary is a must read for every entrepreneur, business owner, manager, and worker wishing to learn more about themselves, take advantage of their best traits, and protect themselves from those who could sabotage their career.

         
    Book review a history of the world in 6 glasses

     

    : World History is a long and complex topic. Though many accomplished authors such as Bill Bryson and H. G. Wells have attempted to condense history into a single book, very few have succeeded. There is just too much of it. Attempts to boil down the last 10,000 years have resulted in either superficial books with very little depth, or great textbook like tombs too inaccessible for the casual reader. Happily, A History of the World in 6 Glasses by Tom Standage succeeds where others have failed. Standage's book does this by sacrificing the breadth of every possible topic for an impressive depth and focus. Instead of trying to sum up the complete history of man, this book spotlights a single topic, in this case beverages, and then takes the reader on a journey through time to see how his topic interweaves the past. Standage is a delightful writer, mixing his light hearted style with exceptional historical savvy not just on the topic of drinks, but throughout. Despite my now positive opinion of this book, I have to confess that when I first picked up A History of the World in 6 Glasses, I did not expect to enjoy it. Not only am I skeptical of any book claiming to sum up the antiquity of man in 300 pages or less, but I myself do not drink any of the 6 beverages this book discusses. As such, learning the history of these drinks did not sound immediately appealing.

    However, what I quickly learned is that this book is not a history of 6 drinks, but rather just as the title states, a history of the world, told through the story of 6 drinks. As the book points out in the introduction, second only to air, liquid is the most vital substance to man's survival. The availability of water and other drinking sources have "constrained and guided humankind's progress" and "have continued to shape human history".

    Throughout time, beverages have done more than quenched our thirst; they have been used as currencies, medicines, and in religious rites. They have served as symbols of wealth and power, as well as tools to appease the poor and downtrodden. A History of the World in 6 Glasses is broken down into six sections, one for each drink, the first of which is beer. Man's first civilizations where founded on surplus cereal production, much of which was brewed. Ancient day beers were high in vitamin B, a vitamin previously only obtained through meat.

    This allowed the population to focus their nutrition efforts more and more on cereals, effectively ushering in the transition from hunter-gatherers to farmers. Additionally, because early beers were boiled (to convert more starch into sugars), the beer was significantly safer to drink than water. This significant improvement in lifestyle "freed a small fraction of the population from the need to work in the fields, and made possible the emergence of specialist priest, administrators, scribes, and craftsmen." Not only did beer nourish man's first civilizations, but in many ways, made them entirely possible. Wine, the next beverage in the book, played a major role in the flourishing Greek and Roman cultures.

    As wine did not originate from the Mediterranean, the Greek's desire for this drink opened up vast seaborne trade, which spread their philosophy, politics, science and literature far and wide, and still underpins modern Western thought. A History of the World in 6 Glasses points out how these advancements originated and grew at formal Greek drinking parties, called symposia. The Romans, who absorbed much of Greek culture, continued the strong use of wine. As the book notes, if you trace the wine drinking areas of the world on a map, you will find you have traced the Roman empire at its height.

    After a thousand years of hibernation, Western civilization was awakened by the rediscovery of ancient knowledge, long safeguarded in the Arab world. However, in an attempt to circumvent this Arab monopoly, European monarchs launched massive fleets into the sea. This age of exploration was greatly enhanced by the Arab knowledge of distillation, which made a whole new range of drinks possible. A History of the World in 6 Glasses describes how these condensed forms of alcohol (namely Brandy, Whiskey and Rum) were so popular, especially in the new American colonies, that "they played a key role in the establishment of the United States.

    " The fourth beverage presented in this book is coffee. Because of its sharpening effect on the mind, coffee quickly became the drink of intellect and industry. Replacing taverns as the sophisticated meeting place, the coffeehouse "led to the establishment of scientific societies and financial institutions, the founding of newspapers, and provided fertile ground for revolutionary thought, particularly in France." A History of the World in 6 Glasses goes on to recount the intricate effect coffeehouses had on Victorian culture, going so far as to dedicate an entire chapter to what the book calls "The Coffeehouse Internet". Even though the inception of tea date back many thousands of years, it didn't take hold upon western culture until the mid-seventeenth century. Once established as England's national drink, the importing of tea from first China and then India led to trade and industrialization on an unprecedented scale. A History of the World in 6 Glasses describes the immense power of the British East India Company, which "generated more revenue than the British government and ruled over far more people", wielding more power than any other corporation in history. This imbalance of power had an enormous, far-reaching effect on British foreign policy, and ultimately contributed to the independence of the United States.

    Like most of the drinks discussed in A History of the World in 6 Glasses, Coca-Cola was originally devised as a medical drink. More than any other product, Coca-Cola has stood as the symbol of America's "vibrant consumer capitalism". Rather than shrink at the challenge, Coca-Cola took full advantage of the challenging times it found itself in, gaining ground through the depression, and then traveling alongside our soldiers into WWII, becoming a global phenomenon.

    According to the book, Coca-Cola still accounts for "around 30 percent of all liquid consumption" today. A History of the World in 6 Glasses makes it clear that the history of mankind is a history of our consumption. Whether we are drinking "liquid bread" in Mesopotamia, pondering revolution in a Coffeehouse in Paris, or throwing tea leafs into the ocean in Boston, these drinks have had a profound impact on who we are. As Standage says in the introduction to his book "They survive in our homes today as living reminders of bygone eras, fluid testaments to the forces that shaped the modern world.

    Uncover their origins, and you may never look at your favorite drink in quite the same way again." I highly recommend this book to anyone thirsty for knowledge about the world around them... or even if they're just thirsty for a good drink.

         
    Book review business plan secrets revealed

     

    The key to successfully starting any business is a good business plan. In his ebook, "Business Plan Secrets Revealed," Mike Elia walks you through the business plan process step-by-step: from gathering the evidence you'll use to build your plan to delivering your plan to qualified investors. His book provides the basic information you need to write a business plan. But its real focus is revealing how to communicate your plan to investors and convince them that your business is their best investment choice. When I first opened Business Plan Secrets Revealed, my heart sank. You see, I had promised Mike I would read his book completely before writing a review. And Business Plan Secrets Revealed is no ordinary ebook with one sentence paragraphs, large fonts and hefty margins. It's crammed full of information! But as I began to read, I was pleasantly surprised. Mike's writing style is engaging and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as though a friend was sitting with me on the back porch, matter-of-factly explaining exactly how to do something. It's the kind of simple practicality that you can achieve only when you fully understand a subject. Mike's clear understanding of business planning concepts results from experience spanning more than 20 years. Mike helps business owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in Business Administration, and has served as Chief Financial Officer of two publicly held companies. Business Plan Secrets Revealed starts with tips for collecting and organizing the information you'll need. From the beginning, Mike concentrates on overcoming your biggest single challenge--bridging the investor confidence gap. In the chapter "Show Me the Numbers," Mike provides some of the clearest explanations of business financial statements that I've ever read If concepts like stockholders' equity or statements of cash flow make your eyes glaze over, then your salvation has arrived. Later chapters of Business Plan Secrets Revealed really deliver on Mike's promise to help you communicate your business plan effectively. There are complete instructions on writing your business plan, including how to get your plan opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your business plan easier to read. Mike wraps things up by telling you how to prepare for critical face-to-face time with investors, including developing a 60-second, to-the-point, verbal pitch for your business. Tips on finding investors and a resources section complete the book. I must admit that several times as I was reading, I would ask myself, "Do I really need this much business plan?" This is not a fill-in-the-blanks-and-print-it-out business plan solution. But then I realized--if I'm serious about succeeding, then I do need to know as much as possible about my business up front. Before I've started spending money. Before I put myself on the line out in the market. By the way, I did make it through the whole book. And I confirmed that Mike delivers what he promises on the title page: he teaches you how to quickly gather evidence, build a case for your business, and write a readable plan that attracts investors and makes your business the most appealing investment choice. Even if you already own other business planning resources, I highly recommend Business Plan Secrets Revealed.

         
    Book review fired tales of the canned canceled downsized amp dismissed

     

    : Almost everyone has been fired from a job, and just about everyone has a story to go along with it. Annabelle Gurwitch, the actor and screen writer, decided to capitalize on this fact by compiling and editing a collection of humorous "down-sizing" stories in her book Fired! Tales of the Canned, Canceled, Downsized & Dismissed. After being fired by the media icon (and consequently her idol) Woody Allen, Annabelle decided to take her story to the publishers - along with several other tales from well known actors and media personal, including Bill Maher, Tim Allen, Tate Donovan (actor and director in The O. C.), Harry Shearer (actor in This is Spinal Tap), Dana Gould (writer for The Simpsons), Bob Saget and more. The book is divided into five chapters: The Job So Terrible You Can Only Hope to Be Fired, The Firing You Didn't See Coming, The Time You Deserved to be Fired, The Time Getting Fired Leads You to Something Better, and The Time You Had to Fire Yourself. Each chapter is as witty as the last, and will keep you reading and laughing through till the next. And with over a dozen "tales of the canned" in each chapter, you will have plenty of laughing to enjoy. Many of the true stories found in this book are so funny, they will have you laughing out loud. The story of Paul Feig (director of Arrested Development and The Office) losing his Ronald McDonald gig because of a magical comparison between a rubber chicken and Chicken McNuggets he made to a group of school kids while wearing the clown suit will probably remain with me for the rest of my life.

    In another favorite story, Jeff Garlin (actor in Curb Your Enthusiasm) explains how he was fired for throwing a bowl of Fruity-Pebbles at a hotel wall... and all just because they stuck. Larry Charles (writer for Senifeld) reminds us that Taxi companies should never offer employment to a teen-age kid who has just acquired his license that very day; wrecking his cab before he even got it out of the parking lot. Stories like these are worth the price of this book alone. To round each story off, the book also includes "Fired Facts": brief and amusing factoids about being fired, and the workplace in general.

    For example: "Increased risk of heart attack faced by employer firing an employee in the week after wielding the ax: 100%". What a great way to end your career - with your former boss in the hospital! While Fired! Tales of the Canned, Canceled, Downsized & Dismissed is entertaining (being fired with the line "Take that hanger off your head, you idiot!" may be the best thing that has ever happened to me), it completely fails to connect with the reader.

    Each story falls into one of two major camps: meaningless high school jobs that no one regrets losing, and glamorous Hollywood jobs that, while interesting, are entirely foreign to the average reader. In the introduction to this book, Annabelle Gurwitch concludes "So you were fired. Welcome to the club. We've been waiting for you." However, this book fails to present any "club" you or I are ever likely to be a member of. While almost anyone can related with being fired from a job, the stories in this book are quite different from any workplace axing I have experienced.

    And unless you have felt the horror of losing a job because your character was shot in the last episode, you will probably be unable to relate as well. If you are looking for a light, entertaining read to get you through the work week, I would recommend Fired! Tales of the Canned, Canceled, Downsized & Dismissed. Though the book will probably not help you reminisce about jobs long past, that may be for the best. What better way to forget about your own "down-sizing" experiences that to hear the stories of a celebrity with their head on the chopping block.

         
    Book review now discover your strengths

     

    : There seems to be no lack of the number of books written about personality traits, talents and how to more effectively manage personnel to the advantage of the organization. However, Marcus Buckingham, coauthor of the book First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, now provide managers with a positive approach to help identify and utilize strengths of individuals to the benefit of the organization in their bestselling Now, Discover Your Strengths. The book maintains that this unique, positive approach of focusing on strengths is far more effective in achieving success than eliminating weaknesses, given that we all have inherent strengths and natural weaknesses no matter what positions we might have. For example, the book points out, it does not matter if you are Bill Gates or Tiger Woods. True, these are individuals with tremendous talents that have made them well known in their respective fields, but they also have weaknesses that play into the mix. It would seem our brains are programmed by nature from early childhood, no matter how good our nurture, to start being selective in a few key areas. It is as nature intended it to be. Without being selective, and allowing many of the billions of connections we are born with to lapse into disrepair, we would become dysfunctional with information overload.

    Therefore, it is understandable that with sufficient practice, while we might be able to learn different tasks well, we will never be great in these areas unless we have a natural innate talent for them. Unfortunately, most of us do not have a good sense of our talents, let alone the ability to effectively use our strengths to our advantage. Rather, most of us spend our lives becoming all too aware of our weaknesses and spend our time trying to deal with our flaws, while neglecting our innate talents.

    However, most original and potentially most revealing, to address this problem, Now, Discover Your Strengths provides access to a web-based interactive questionnaire, developed by the Gallup Organization, that quickly identifies your top 5 (out of a total of 34) positive "personality themes", such as: Achiever, Deliberative, Harmony, Empathy and so forth that you might naturally posses. The book goes on to elaborate how each of the 34 unique themes can be identified, complete with individual profiles describing how each might act and what each might "sound like." As each sees the world through their own strengths filter, it is easy to have friction between different individuals within the same department or organization, because we all see the world, and how it should look, so differently. While one may hear what someone else is saying, they may not be able to assimilate it into their own world effectively.

    This is why partners or advisors are often so effective, as they ad balance to the limits of others. One word of caution however: do not buy this book used if you intend to take the preference test. There is a unique, one-time code that comes with each copy of Now, Discover Your Strengths, which is absolutely necessary in order to access the website's resources. The book has limited value without the ability to take the online test. However, the test alone is well worth the price of the entire book just by itself.

    With this resource, you will better understand how to build a "strengths-based organization" by capitalizing on the fact that such traits are already present among those within it. With an estimated 8 out of 10 people in this country not really in a position to capitalize on their strengths and talents, chances are most of us could benefit from reading this book. As most of us fail to capitalize on our strengths, it is not surprising that most departments in any company, no matter the size of the organization, are not operating at even par performance. The risk doing nothing is costly - not only in lost productivity, but in job satisfaction, employee retention and absenteeism and so on. This groundbreaking, resourceful book is easy to read in short concise chapters. Along with the associated preference test, Now, Discover Your Strengths, is a positive cost effective solution in resolving problems, and helping each employee achieve his or her full potential. This is must read for managers and office teams who want a win-win solution in improving their own departments, as well as the lives of those who work for them.

         
    Book review start your own business

     

    If you want to start a business, but don't know where to start, then the place to start is with "Start Your Own Business: The Only Start-Up Book You'll Ever Need" by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine's large knowledge database regarding starting a business. The book literally takes you through the entire business process - from determining if you really have what it takes to run a business to how to deal with failure if your business doesn't work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites. The book is broken down into seven sections, each with several chapters. The first section, 'You Gotta Start Somewhere' covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful. The second section of the book is entitled 'Building Blocks'. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The "Naming Your Business" chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think - you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road. The third section covers financing including where and how to get money to run your business. The fourth section, 'Setting the Stage' is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner. The fifth section covers buying company computers, cell phones, and cars. These things probably won't be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces - marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce. The final section, entitled 'By the Books' goes over every entrepreneurs favorite things - accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal. I can't overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn't THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it. For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You'll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won't guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

         
    Book review the adsense code by joel comm

     

    I had already sampled Joels work when I read his original ebook "What Google Never Told You About Adsense", so I had high expectations of this physical Adsense training book. I have to say Joel didn't disappoint me this time either. To start with The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be skimmed, although there are some tips you may still find useful even if you have used Adsense on your sites for a while. Some of the stuff in the first few chapters will jog your memory and remind you of somethings you already know but forget to use. After the initial setup Joel gets right on with the stuff you bought the book for, the correct way to implement Adsense for maximum profits. His tips are all backed with his real life testing and tuning, but even so he is ready to admit that there is no one size fits all when it comes to ad placement and colour usage in the adblocks, think blending in the Adsense blocks to not look like ads and you are getting close. He also reveals what Adsense blocks work best and where, as well as caveats when this advice doesn't quite work out to be true. After the initial setting up, and placement, The Adsense Code goes further into testing and tracking to get the maximum CTR (Click Through Rate) for your Adsense blocks. Joel mentions some of the tools he uses for tracking and gives you a more in depth knowledge of how to use the tracking Google has already given to Adsense publishers with the "Channels" you can use to track your Adsense effectiveness with. This is a useful read for anyone who wants to make the most of every block of Adsense ads. The other parts of the book briefly (sometimes it seems a little too briefly) cover the topics of content sites, search engine optimisation and using your website stats to help you increase your traffic. The section on SEO (Search Engine Optimisation) could have been a little more in depth, although this is a huge subject which deservedly has more than enough books and ebooks written about it, it could have had a little more than the 8 pages devoted to it, but then this book isn't about getting traffic, it's about making the most from what you already get. In summing up, The Adsense Code by Joel Comm is an ideal book for the beginner to intermediate Adsense publisher, and will help improve their Adsense earnings. If you are already earning a living from Adsense this will offer only a little backup reference information for you. The Adsense Code covers the core subject for which it was written in great detail, in an easy to understand way without being patronising. My advice is if you are earning less than a few hundred dollars a month from Adsense but would like to do better then this is the book to buy, and keep referring back to as you improve your earnings.

         
    Book review the baron son national bestseller

     

    : THE BARON SON: VADE MECUM 7 By Vicky Therese Davis, William R. Patterson, D. Marques Patton Long & Silverman Publishing, Inc. ISBN - 159575375 Today it seems nearly impossible to open a newspaper without finding a story of corruption, cover-ups, or ethical lapses in judgment from prominent figures in positions of authority. With corporate and political scandal rampant and executives headed to jail in record numbers, the unbridled pursuit of wealth and abusive use of power are no longer options. Now, as an instrument of change, Bestselling Co-authors Vicky Therese Davis, William R. Patterson, and D. Marques Patton step forward to present their new book, The Baron Son, as a revolutionary road map to ethically guide leaders and remake America's organizations. After completing The Baron Son, I found it to be as promised, a challenging and insightful work with a life-changing power. For those with no interest in the subject of leadership, not to worry, the teachings of The Baron Son reach far beyond the genre, adeptly covering such areas as building wealth, entrepreneurship, marketing and salesmanship to name a few. The Baron Son is an instructional tale that reveals the wealth-building secrets of an oil merchant who through a string of successes and failures becomes the richest man the world has ever known. Having started from nothing, this wealthy Baron uses his life as the blueprint for the ethical attainment of riches both in material and non-material form. With many unexpected twists and turns, the story alone makes for a fascinating read, but the valuable leadership, financial, and business lessons formed into 11 "Supreme Principles" propel the book into an entirely different realm. Its archaic style is reminiscent of such classic works as The Richest Man in Babylon by George Clayson or The Greatest Salesman in the World by Og Mandino.

    In my opinion however, the story and depth of content in The Baron Son easily surpass both earlier books. The authors do an excellent job of weaving their insights on a number of pertinent and diverse topics into a colorful and inspiring story. There are countless ideas that entrepreneurs will benefit from whether they are starting a new business or growing an existing enterprise. Investors will also notice subtle points that can help them improve their returns and avoid bad investments. Lastly, and perhaps most importantly, there is a clear road map for ethical leaders to help them direct their actions with vision, integrity, and passion to create the greatest value for all those they serve.

    Recent history has proven this to be a lost ideal. As with all things, there will be some people who will not appreciate the book or realize that they are the ones that need it most, but for those individuals with creative vision, there will be no limit to what he or she can achieve through its teachings. It is one of those few unique works that will reveal a new understanding each time it is opened. A book of wisdom for all seasons of life, The Baron Son truly is, as the authors would say, one of the "Seedlings of Empires." Rating: 5 Stars

         
    Book review the bottomless well why we will never run out of energy

     

    : For anyone who has any interest in energy, its cost, future and the political debate over this precious resource - The Bottomless Well is a must read. This book is an intriguing insight to the other side of what most of us have been led to believe on the environmentalist monopoly of the subject. The Bottomless Well makes the case that most of the things we think we know are mostly myths - because we really don't understand what the essence of energy is in the first place. The book demonstrates how a better understanding of energy will radically change our views and policies on a number of very controversial issues.

    The Bottomless Well also explains why demand for energy will only continue to increase, why most of what we believe is "energy waste" actually proves out to be a benefit for all; why more efficient vehicles, engines, and light bulbs will never lower demand, and why the earth’s energy supply is actually infinite. The Bottomless Well goes on to point out that that the cost of energy has increasingly less and less to do with the actual cost of fuel. With roughly five percent of the world’s population, America consumes over 25 percent of the world's natural gas, 43 percent of its motor gasoline, 25 percent of its crude petroleum, 23 percent of its coal, and 26 percent of its total electricity production. But the book points out that most our energy consumption isn't for locomotion, lighting, or cooling. What we use energy for, mainly, is to extract, refine, process, and purify energy into ever higher states of efficiency.

    The more efficient our technology, the more energy we actually consume; not save, because the cost to reward ratio is so positive for the consumers of this highly refined energy. The book also point out that the competitive advantage in manufacturing will soon be shifting decisively back toward the U. S.: the human demand for energy will only continue to grow and is indeed insatiable; raw fuels sources are not running out; and America's relentless pursuit of high-grade energy does not add chaos to the global environment but rather restores it to order. Indeed, expanding energy supplies mean higher productivity, more jobs, and a growing GDP. Across the board - energy isn't the problem, energy is the solution. While the conventional wisdom holds that energy consumption is the problem and certainly some would disagree from an environmental impact concerning (at lest fossil fuel) energy consumption, The Bottomless Well argues that from an environmental perspective it also makes sense to use energy in an ever more efficient state. For example America, unlike most of the poor developing countries, is a net carbon sink.

    That is, despite all the pollution produced in America, there is more CO2 PPM upwind of America on the Pacific side then there is downstream of it over the Atlantic. This fact is undisputed, but although the book does offer some anecdotal reasons why this might be the case there is no definitive evidence to explain this unexpected phenomenon. I would strongly recommend The Bottomless Well to anyone, no matter where they might stand on the issues of energy, the environment or politics. The book breaks the mold on many of our conventional views of energy, how we use it and why. At very least The Bottomless Well opens the door to another school of thought, not to mention a healthy debate about energy policy and our future.

         
    Book review the covenant with black america

     

    : The Covenant with Black America is the brainchild of Tavis Smiley. For the past seven years, the talk show host has had his own "State of the Black Union" symposium. Seeing that simply exchanging opinions with the nation's top black leaders was not sufficient, he decided to chart a course for the African American Community. To provide a structured blueprint, The Covenant with Black America have assembled a scholarly collection of 10 short essays by esteemed experts in various disciplines to address the devastating social, political and economic disparities facing many African Americans. Each chapter or "covenant" looks at one pivotal issue and supplies the reader with a list of resources and suggested plans of action that individuals and governments can do to make a difference in their communities. This high-octane approach, as the book indicates on its back cover, is "to shift the conversation from talking about our pain to talking about our plan" for the African American community.

    As might be expected, any best-selling book that tackles such a profound and often neglected need in our society is likely to generate some controversy. The proposed formulas for addressing a host of ills, from the skewed criminal justice system to substandard education to toxic waste in poor neighborhoods, to name a few, is not without it's critics. For others The Covenant with Black America did not meet some expectations and go far enough.

    Despite the diversity of contributors of the various covenants, the book has a rather monotone character throughout. This is probably due to the consistent format that each essay follows as dictated by the book. Each chapter starts out with an introductory essay identifying the issues at hand.

    Then there is a treatise of the subject, complete with a table of statistics, followed by shared solutions under the headings of "What the Community Can Do", "What Every Individual Can Do", "What Works Now", and "What Every Leader and Elected Official Can Do." However, the general theme, despite the shared solution topics, seems to be almost always weighted towards heavy governmental intervention. In short, a "fix it with finance" solution to the problems. Critics of this book, both black and white, point out that the Government does not solve problems, it funds them. It could be pointed out, for example, that the past governmental housing projects have in fact created a type of apartheid for much of the African American community, thus isolating and amplifying the negative thought processes of those so confined.

    The symptomatic results are evidenced in school dropout rates, drugs and gang violence. So dysfunctional has this public policy been, that some cities have started to tear down their projects. Throwing more money at the problem, for them, is not the solution.

    In this same vein, the tile "covenant," is perhaps a misnomer for this book. A covenant is a pact. And a pact, as such, requires that both parties perform a specific set of criteria. Although there is a "What every Individual Can Do" section of each chapter, there is not a clear sense of endorsement as to a national plan of action by individuals in addressing these problems. As there are 10 different introductory essays, each written by different individuals, it is difficult to get a comprehensive picture of what is promised by whom and when, with no real teeth of accountability as might be expected in an actual covenant.

    Equally disappointing, the book does not really explore core self-responsibility issues, such as the need to look at the spiritual, mental and emotional health of the individual as a way of making true progress. Also, what would be refreshing would be to have each essay focus on setting definitive goals over a specific time period. Such as by 2015, 60 percent of black males will be in college; or that 80 percent of toxic waste in poor neighborhoods will be cleaned up. Without specific goals, many of the suggestions, while well intentioned, seem ineffectual.

    Still, the real virtue of this book lies in putting these critical issues before all Americans. Whether you agree with the diagnosis and prescriptions of the essays in The Covenant with Black America is not the issue. The issue is to increase awareness, dialogue and debate in how best to address the needs of those most disenfranchised in our nation. At 254 pages, this provocative book is well worth the modest retail price of only $12.00. Given the many social challenges we as a nation face, it is a small price to pay to be a party to the trends of a bestseller.

    All profits from this book are dedicated to Third World Press.

         
    Book review the straw bale house

     

    : If we learned anything from childhood, it was not to build our houses out of straw. After all, that big bad wolf was just waiting to blow it down. But that was before the world knew the numerous advantages of using compressed straw bales, as a key building material as outlined in the book The Straw Bale House. This easy to understand book is comprehensive in its education on how to build with straw - so that no wolf (or tornado for that matter) can ever blow it down. The book covers why and how to build with straw bales, while also illustrating necessary details to create an aesthetically and sound home at an affordable price. To portray this point, The Straw Bale House provides a good number of enlightening black and white diagrams as well as impressive color photographs. I would have to say The Straw Bale House is the Bible of straw bale construction books and therefore an indispensable starting point for anyone looking into the straw bale home concept. After purchasing the book (well worth the price) I had no reservations about going ahead with my own project and building with straw bales.

    Both new and experienced builders will appreciate the clear, simple instructions and diagrams, as well as practical explanations for dealing with building codes and insurers. The Straw Bale House also nurtures you on the many practical advantages of building with compressed straw bales. In addition to being inexpensive, straw bale serve as a clean, and lightweight building material that is easy to work with. The book discusses the many important advantages straw offers such as super high-energy efficiency (a need in today’s high heating costs), superior fire resistance, while at the same time seismically correct.

    In addition, this all-natural material, as a recycled agricultural byproduct of grain production, is a sustainable, renewable resource. While enthusiasts of straw bale construction praise this method of building for the aforementioned reasons, the actual reason so many people are turning to straw bale homes is because they are so often extraordinarily beautiful and inviting, as The Straw Bale House's many color photographs displays. Clearly, inexpensive doesn't have to mean low quality nor unattractive. The natural materials used in creating a straw bale home exude a lot of chi. And so does this book.

    The Straw Bale House would be a good addition to any coffee table.

         
    Book review for collapse how societies choose to fail or succeed

     

    : Coming on strong after the success of his Pulitzer Prize-winning Guns, Germs, and Steel, Jared Diamond's new book, Collapse: How Societies Choose to Fail or Succeed is a tome of intriguing insight to the other side of the coin. While Guns, Germs and Steel examined how some societies thrived, due to their respective geographic and environmental endowments, this book examines why ancient societies have collapsed so often in the past, in part for the same reasons. To support this thesis, the book delves into a variety of past civilizations, including the Anasazi of the American Southwest, the Maya and the Viking colonies of Greenland to illustrate that collapse of a society is no respecter of geography. Nor is it a respecter of time. Collapse: How Societies Choose to Fail or Succeed also looks at modern-day societies such as Rwanda to explain the catastrophe that recently befell this afflicted nation, as well as it depicts present-day Montana and the fascinating factors rendering this once wealthy state into one of the poorest. Could Montana be a microcosm for the U. S. at large?

    The book asks how once astute societies that built magnificent monuments testifying of their social and economic prowess, could suddenly vanish or be rendered impotent. Not lost on the reader throughout these case studies is the nagging thought that perhaps this fate might also befall our own wealthy country. In fact, it is the seminal point of this provocative book. Collapse: How Societies Choose to Fail or Succeed hopes to stir our collective consciousness to an understanding what lies before us so that we may be saved, as evidenced, from the pitfalls of the past.

    In essence, we cannot separate the economy from the environment if we hope to avoid devastation. Perhaps this is best depicted in the book's treatise of the Anasazi. Their vast ruins in what is now northern New Mexico echo a well-ordered, sophisticated society in a fragile desert environment that lasted over 600 years. To put this into perspective, they lasted longer than any European society in the Americas to date. However, over time the Anasazi of the Chaco Canyon complex became ever more specialized in the tasks of the society.

    This in turn allowed them to make gains in economies of efficiency while making them equally interdependent as a culture. More and more the main complex at Chaco Canyon depended on outlying communities and outposts for their support, not unlike London or Rome today. These cities served as governmental and religious centers to facilitate the management their respective societies. Collapse: How Societies Choose to Fail or Succeed describes how, like many of our cities of today, "Chaco Canyon became a black hole into which goods were imported but from which nothing tangible was exported.

    " As the population grew so did the demands on the surrounding environment. Fuel and other essential resources became ever more distant; coupled with soil depletion and erosion in the surrounding farmlands. In essence, they became increasingly close to living on the margin of what the environment could reasonably support. The final straw was a prolonged drought. No longer able to support or feed themselves, the society suddenly collapsed into open revolt and total civil warfare, culminating in cannibalism and ultimately total abandonment of the site.

    The moral lesson is that while they "adopted solutions that were brilliantly successful and understandable in the 'short term' (they) created fatal problems in the long run." The analogy to our present day situation of overextending ourselves is obvious. While Collapse: How Societies Choose to Fail or Succeed seems to make a strong connection between collapse of a society and it's environment, this book is not all about eco-meltdowns. He also measures four other critical factors involving the demise of societies as well; including hostile neighbors; loss of trading partners; climate change and perhaps most importantly, a society's responses to its challenges. In this vein, this book also looks at several past success stories where societies in Japan and the highlands of New Guinea had the insight to change fundamental, traditional values and restore a positive balance with nature, trading partners etc. and thrive. In its conclusion, Collapse: How Societies Choose to Fail or Succeed presents a cautious optimism for our own future.

    The book concludes that because we are the creators our own problems, we also have the power to amend the quandaries we have made. This, the book maintains, will not be easy and will require profound courage; but necessary if we are to have hope for the future.

         
    Book review of the 7 habits of highly effective people

     

    If you haven't read "7 Habits" yet, it MAY NOT be time to read it now. I have noticed that you can't or shouldn't read it until you're ready. Let me explain that: I read it in 1993 when I was 20. If I had read it when I was 19, I would have gotten nothing out of it. To be honest, when I did read it, it really was an answer to my prayers. There are concepts in this book that are so powerful, that even just reading them (without consciously putting them into action) changed how I live. For example, I continuously found myself comparing what was happening in my life to what I had just read. If someone said an insulting thing to me, my initial feeling would be anger, but on the heels of that thought would come something I'd read in 7 Habits. I'd be thinking, "Hey! That reminds me of when Covey wrote about ___________." And by the time that thought was gone, so was the negative situation. Thinking became a whole lot of fun! Even the first 3 Habits were enough to get me incredibly excited about interaction with others. You could live 1000 years and not come up with these concepts on your own. The 4th habit was my favorite. It's called "Seek First to Understand, Then to be Understood". I wish I did this more...now that I'm married! But back then, this helped me to become a very good "Speaker". I could talk to people and help them not "drown for psychological air" around me. People want to be understood. If you argue your point all the time, no one feels understood and ideas are harder to be put into action. ANY IDIOT CAN ARGUE! The whole world seems to place a huge importance on debate...and being able to destroy other people's points of view with your logic and wit. But that's not strength. Like I said: any idiot can argue. Not 1 in 1000 people can REALLY consider another person's opinion as being the right one. Even fewer can actually stop and say to themselves: "I'm positive that I'm 110% right and that other person is wrong, but who knows? Maybe I am wrong. Let me consider their point and listen to what they need to express." Now that is real strength. I once shared this concept with an opinionated individual. They started yelling at me and saying I was wrong and that if you know you're right, you need to stand up for yourself and prove the other person is wrong. With a grin on my face, I replied, "Maybe you're right". LOL! They didn't even pick up on the fact I had just done to them what I was advocating. It's amazing what happens to people when you state back to them what you think is the point they're trying to make. You'll end up starting a lot of your sentences with: "...so, what you're saying is....". Once you begin to show the person you're not there to argue, their backs go down; the urgency in their voice drops; they calm down; and then they listen to your point without fighting. As Covey explains, the best way to influence others is...to be INFLUENCED. It's such a good book and it's filled with principles that will help you in all your dealings, but I find you have to be in a position in your life to put it into action. It will work great if you can practice it every day in a setting as: -a family member dealing with difficult situations -a manager -a salesperson ...or anyone who needs to deal with people day-to-day. If you feel a strong need to know how to deal with others more effectively, maybe you're ready for this book now.

         
     
         
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