Million Dollar Copywriting Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we'll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting. The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate. To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you'll always want to make sure that you have worked in the pipeline. This will ensure that you are able to consistently bring in high revenues while not having to have as much slow time at some other freelancers have. To effectively develop and prospect for new business, you must make sure to have your own website and have proven marketing techniques so that you can develop your million-dollar copywriting skills. You may be the best copywriter in the world but without a demand, you will not have a chance to prove your skills or bring in the paychecks that you want and deserve. There are many copywriters today who still do not have a website but this is just another way for you to set yourself apart from the competition. Another way you can set yourself apart from the competition is to develop a niche. This could mean that you do a great deal of copywriting within the healthcare industry because you worked with in it for several years. Hopefully this article on million-dollar copywriting will have a strong effect on you. Demand on copywriting comes down to the same fundamentals that all new businesses have: an ability to prospect and sell your company to others while building and maintaining a strong client base. You will develop a strong client base by providing great work so that clients will come back to you for repeat business. This will limit the amount of time that you potentially have to prospect for business because you will have clients who will have consistent demand for it. For a company to survive, they must market and marketing requires copywriting. Marketing and copywriting are as essential to a company as oxygen is to human beings. By developing a particular niche within a field, you will set yourself apart from others who are trying to do it all.
: If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language. As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.” Although copywriting requires a different approach than Strunk and White would advocate, don’t burn your grammar books just yet. It’s important to know the rules before you break them. Following are some rules to keep and some rules to bend or break. But first an important principle. Clarity Next time you face a grammar grappler, ask yourself this question: Which word construction will be clearer to the prospect or customer? Clarity comes first because it’s the prescription for fast comprehension. Copywriting that blurs meaning (which sometimes includes grammatically perfect writing) slows reading and jeopardizes interest -- and sales. WARNING: This isn’t license to play havoc with the English language. Literacy must prevail. Following are some rules to keep. Rules to KeepSubject and verb agreement. Whether you’re writing an infomercial or War and Peace, singular subjects take singular verbs and plural subjects take plural verbs. Always. A simple rule, execution is sometimes problematic. The key is to clearly identify the subject of the sentence. The active voice. If you want your copywriting to have maximum punch, use the active voice at every opportunity. Active voice: I wrote the sentence.
Passive voice: The sentence was written by me. Use of Modifiers. Modifiers can cause a variety of problems. There are the questions of which and how many modifiers to use. Again, let clarity be your guide. Also, poor placement of modifiers results in confusion, your enemy. To make comprehension easy, put modifiers near the words they’re modifying. Rules to Bend or BreakThe Adventures of Huckleberry Finn by Mark Twain ushered in a new era in American literature.
One of the main reasons was Twain’s use of vernacular. He wrote the way people talked, a departure from the stiff, formal English common during the Victorian period. For copywriters, writing the way people talk is absolutely essential.
Why? Because copy that is friendly, informal and conversational stands a better chance of getting prospects to click, call or buy. Which is exactly why sacrificing the following conventions can be in the copywriter’s best interest. Ending sentences with a preposition. To some a no-no, ending a sentence with a preposition can warm up your copywriting. Which sounds friendlier to you: “Here is the information you requested” or “Here is the information you asked for”? Beginning sentences with a conjunction. Beginning sentences with conjunctions (and, or, but, nor) is more common, even in journalism. Not only is it the way people talk, it can shorten sentence length, a plus in delivering sales messages. Other informal devices. Use contractions to warm up your message.
Also, use sentence fragments. Not only do they shorten average sentence length, they add rhythm. And drama.
Punctuation. Use punctuation to your selling advantage. I’m inclined to use more dashes and an occasional exclamation point and ellipsis to add drama and excitement to the sales messagemas can be pretty subjective, so I have a tendency to use the minimum amount to keep readers moving through the copy as quickly as possible. Parting Reminder Keep that grammar book, stylebook, dictionary and other writer’s references nearby. You’re still going to need them. But also don’t let grammar be your god, or your next online promotion could be a giant sales flop. (c) 2005 Neil Sagebiel
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising. So why would someone want to write about a depression drug rather than a soft drink? Here are three major reasons for this trend: Stability: With Job security as low as it has been since the crash of 1929, young creatives in general consumer advertising on Madison Avenue are finding themselves out of work an alarming rate. Pharmaceutical advertising is generally a bit more stable, as the market is simply smaller. Money: Initially, the salaries earned by consumer and healthcare copywriters is roughly about the same. That is to say, not very much. However, successful healthcare writers see larger salary increases and title promotions sooner than their consumer counterparts. Sense of Importance: At first glance the content, regulations and demographic would imply that pharmaceutical advertising wouldn’t allow for as much creativity as a general consumer advertising. And while your “creative box” may be a bit smaller in pharmaceutical advertising, the work does allow and lend itself to a more dramatic and strategic end result. Furthermore, many creatives in pharmaceutical advertising love the fact that the message matters, and feel that their work truly is important. So while writing the dream sequence spot for that new video game is fun, at the end of the day you’re simply marketing a video game. Pharmaceutical writers are asked to really devour the product; it’s chemistry and most importantly how the condition for which the pharmaceutical product is indicated affects patients. In many cases, writers are asked to interview and meet patients to talk about their condition(s). It has been debated ad nauseam if medication is truly the best therapy. And while I’m smart enough to not opine on that topic, there is no arguing that awareness and education for both patients and healthcare professionals are necessary. In any case, we can be certain that medicine has historically done more for society than any sneaker, soft drink or video game ever has. To learn more about a career as a pharmaceutical copywriter please feel free to email me at [email protected] Anthony Hemsey is a Sr. Trainer/ VP Placement Specialist at Dola Group Professsional Development. Dola Group is a consulting and executive search firm dedicated soley to the medical pharmaceutical advertising and marketing arena. To learn more about Dola Group’s current program and job openings please visit dolagroup To begin a dialogue with one of Dola Group’s professional consultants please send an email to [email protected] and mention this article!
Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office – “Anything good happening?” “Well, it’s good you aren’t here” – and that’s about it. Didn’t even bother to travel 30 miles to take up the offer of a free lunch at Cornwall’s most famous seafood restaurant though, as this was compensation for a lunch I had there last year that pole axed me for three days with food poisoning, my non-attendance wasn’t 100% sloth related. Arrived to find an article - “How to Write a Job Ad” – left open on my desk (rather pointedly, I thought) which was vaguely thought provoking, though things like “most are full of corporate puff and management-speak…fail to give detailed information…generally don’t get the people you want” were a bit too sweeping for me (and I hate all sweeping statements). Copy can be quite emotive, not least because it’s the one area of advertising that anyone can do – we don’t all know the media, we can’t all design, but we can all write – so we all bring our own opinions/pet hates to it. For example, there’s lots of things I don’t like; from “previous” experience (isn’t all experience in the past or previous?), “staff” as opposed to “employees” (I use a staff to round up sheep. Well, I would if I had sheep. And if I had a staff), “meticulous” attention to detail (you either have attention to detail or you don’t). None of these are likely to alter the response to an ad (which probably should be the test of whether any copy change is necessary in an ideal world) but I will still try and amend any of these, every chance I get, so the ad is done “my way”. To be honest, I can get a bit precious about my personal copy conventions (aka “he’s off on one again”), so much so that we actually have a little list of them that we refer to – hey, at least it ensures consistency. Though I like to think some of them achieve more than that – isn’t “attractive” salary a better sell than the rather dull “competitive”, isn’t “you” rather more personal than “the successful candidate”, isn’t “we thank all candidates in advance for their interest and would appreciate all replies by xxx” warmer than “closing date xxx”? Anyway, back to the article where, after the ritual slaughter of almost the entire industry’s copy (“banal” was another description used), the authors laid out their modestly titled “Seven Golden Rules”, based on psychological research, to get to the people you want – “who are so busy being successful in their current job that they don’t have the time or inclination to read the recruitment section”. Ignoring the fatal flaw in this argument (if these successful people are too busy to read the recruitment section you could write an ad that could outsell the entire “Harry Potter” phenomenon and it still wouldn’t work, would it?), their rules were: 1. Be bold about job title, salary and location 2. Spell out what you want 3. Describe the job in detail 4. Use questions 5. Tell a story about why you are advertising the job but keep it real 6. Make applying easy 7. Fly your flag - put your logo in the ad. On the face of it nothing much new there, although it was a shame that their own example of good copy for a sales position “you’ll be called in to clients when the door of opportunity has been opened, to provide the technical detail to close the deal” seemed to include the type of management-type speak they abhor and was too wordy - the one thing all clients dislike – because, for example, “you’ll use your technical knowledge to turn qualified leads into sales” says pretty much the same. In over 50% less words. The idea of using questions (4) and telling stories, while keeping it real (5) are well known advertising techniques which, research shows, do boost response (questions involve the reader and make the process two way, while people do read stories). But I can’t think of many examples where questions can be, or are, used meaningfully in recruitment (interestingly, the authors don’t provide any examples) apart from the ubiquitous “interested?” just before the response details. Which, incidentally, is another of my pet hates – because if they aren’t interested, I’d like to know what they are doing reading the ad through to the end. Perhaps ploughing through ads of no interest is their sad hobby or something? As for telling stories about why you are advertising the job, I have two issues. One, I’m not entirely sure that, if candidates see jobs advertised that they really want, they give a fig why it’s become available. And two, as a Golden Rule, it has the severe limitation that jobs only become available for a very limited number of publishable reasons – mainly growth or replacement (and, with the latter, you can’t, for example, advertise that you need a new FD because the last one was a total twonk), so I’m not sure how ad after ad repeating one version or another of these reasons enhances response to any of them. Their other point about telling stories is that “recruitment sections read as if failure never happens so you should stand out of the crowd by talking about your failures as well as your success”. Hmmm. I can’t recall the world’s number one brand – Coca Cola – advertising much about the effects of all that sugar on your teeth (If any, of course – Legal Editor). I’m all for truth (or tooth. Ho! Ho!) in advertising but, in recruitment, think this should be limited to facts – which I’d have as a Golden Rule – and a description of the challenges or opportunities. Talking about your problems because “chances are, you want people who can handle problems. And good people want a job they can get their teeth (what’s this new dental fixation?) into, not one where the problems are all solved” isn’t particularly logical or realistic; I’d be interested to see if the authors could sell this “warts ‘n all” approach to any client, anywhere. From my point of view, a recruitment ad is a little bit like riding down a few floors in an a elevator with your candidate – you only have a few seconds to make a favourable impression - so tone (friendly, personable), facts (turnover details, number of employees rather than “one of the largest”) and having a real selling point for the job are far more important than whittering on about the issues you face, asking questions and telling stories. I’m not that keen on their rule about describing the job in great detail either - a Marketing Manager knows what a Marketing Manager does most of the time without having every single detail spelled out as if for the hard-of-thinking. Basically I’m still a big fan of the Price Waterhouse 1990’s research into recruitment advertising, just about the only objective work of this kind of which I’m aware. This found that candidates want straightforward adverts, giving facts, cutting out excessive jargon and glossy adjectives. That candidates get irritated by the over-use of words like “dynamic, pro-active, forward thinking, visionary etc”. That they get tired of “motherhood statements that tell us nothing”. That many simply find the text of advertisements hard to believe. And that popular stocking fillers like “growing, challenges, exciting opportunities” are not the winners any cursory glance at any recruitment section would have you believe. Quite the opposite. They’re in fact seen as evidence of “mass corporate delusion”. Whoops.
You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research. 3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health. 4. Think like your prospect; and not like the marketer. 5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee. At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer. Headline and start of copy: 6. Write at least 20 different headlines before choosing the best one. Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer. Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting. 7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most. Body of copy: 8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution. 9. Copywriting should be first person, one-to-one, conversational. 10. List the prospects likely objections to buying, and overcome those objections. 11. Sincerely flatter the prospect if you can. 12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying. 13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability. 14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs. 15. If any copy is dull or boring, cut it or revise it. 16. If the flow gets slowed or stopped at any point in the copy, fix it. 17. Copywriting must be passionate, enthusiastic. 18. Create urgency to get a response now. 19. Tell the prospect what he will lose if he does not respond now. 20. Tell the prospect exactly what to do. 21. Close, Close, Close. Get action now.
Radio Ad Copywriting Within this article on radio ad copywriting, we will look at what makes up a successful radio ad. Copywriting is similar because you are always trying to sell a product but the way that you write and sell will be different depending upon the particular media vehicle that you choose to use. Whenever you start to do radio ad copywriting, you must make sure to first do your research. Research is one of the most important parts of the job and this is true no matter what type of copywriting you are doing. If you do not do your initial research, you will not know how to present your message to your target audience. When you are looking into doing radio ad copywriting, you should talk with the particular station that you are thinking about advertising with. They should give you an idea of the typical demographics of their listening audience. This will allow you to know which particular radio station you should work with in getting your message out. When you are looking at doing radio ad copywriting, you must make sure that you are much more direct with this particular form of advertising than you would if you were writing a sales letter. You have a much shorter period of time in which to make an impression upon your prospects so you must be completely focused with your message. One way to make sure that you are writing for a good radio ad copywriting is to listen to the ads that your competitors are running on particular radio stations. Each radio station focuses on a particular and very narrow demographic so if you continue to hear the same ads over and over again, you will have a good clue that they are probably very successful. Pattern your ideas in a similar vein to what you're hearing. Here are a couple of quick hitters to help make your radio ad copywriting successful. You must make sure to not just list a bunch of facts but rather try to tell a story. This will keep your audience interested. If you are trying to sell a technical product, make sure to use technical jargon early on so that you can get your target niche within your demographic tuned in to what you have to say. Radio ad copywriting must also use testimonials if you can because of the credibility towards a product that you are selling. Hopefully these quick hitting tips can give you some idea of what to do when writing your radio ad copywriting. Hopefully this article on radio ad copywriting has helped you out. Copywriting is a large field and if you choose to write on radio ad copywriting, listen to radio stations to see what works. You must continue to learn and be educated and this is a way to do it on your off time. You must make sure that you are very correct in your writing because you only have a short amount of time to impress a particular product or service upon your target audience.
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If the heart’s in it, the brain will follow. Buying anything is largely emotional. Whether it’s paper clips or plain paper copiers, emotions lead the purchase. Facts, specs and the like are simply used to justify the decision, once made. Which means that everything about your sales letter, every sentence, every phrase must appeal to your customer’s emotions. What emotions? The simple truth is, there are only two emotions that really motivate people: The promise of gain or the fear of loss--with the fear of loss being the stronger. Example: Given the choice of headlines: “Save money in legal fees.” Or “How to keep from being sued.” The latter will probably get a better response. Supporting the promise of gain and the fear of loss are seven key emotional hooks or basic human needs. No matter what your product or service, to be effective, your sales letter must directly address as many of these basic needs as possible: • Safety/Security • Wealth • Good looks • Popularity • Self-satisfaction • Free time • Fun/Excitement So how do you get them to act? How do you go from head to heart? What’s the copy paradigm? Imagine you’re in a baseball stadium facing an audience in rows of bleachers. It’s the game of the century, ninth inning, bases loaded. And you’ve got a bag of peanuts you absolutely must sell or the boss will fire you on the spot. What would you do to get their attention? Yell “Peanuts?” Start with a verbal “2x4” You’ve got to hit them over the head with an emotional motivator. And that means you start with the envelope. Remember-- gain or loss--it has to be right there on the outside, in bold. (When was the last time you rushed to open a plain white envelope?) Two examples: Gain-- “We Put a Money-Making Miracle in this Envelope.” Loss-- “Throw This Away and Work Hard for the Rest of Your Life.” Okay. They’ve opened the letter and what do they see? A boring paragraph about your leadership in the industry? Stuffy sentences about commitment, innovation and dedication? Whoosh. In the round file it goes. Time to visit our key motivators--gain or loss. Again, it’s got to be there in a headline they can’t miss. And it must reinforce the headline that compelled them to rip open that envelope. Both headlines must dovetail in their message and emotional impact. Example: “Finish reading this letter and you’re halfway to becoming rich.” Next comes the all-important body copy. What to say to leave them begging for your product. For this we go right into the consumer’s emotions, mining for clues to the perfect selling pitch. What’s the problem? A while back, McDonalds was beating the pants off its competitors. So Burger King hired a big powerhouse ad agency to gain them market share. They tried everything--analyzing secret sauces, elaborate contests, toy tie-ins. Nothing worked. Finally, they sent out questionnaires, did focus groups, and literally stopped people on the street. And you know what they discovered? Not what consumers liked, but what they didn’t like about hamburgers. For on thing, the leading hamburger came practically “factory made” with everything on it. Some folks liked pickles, others hated onions or mayo. That was “the problem.” The solution was simple: hamburgers made to order, followed by the now all-too-familiar slogan “Have it Your Way.” The point is, you’ve got to find and exploit your consumer’s problem. And make your product the hero. Life without your product--miserable So, you’ve succeeded in getting your reader’s attention. You’ve discovered their “problem.” Now it’s time to remind them how many ways that problem affects their lives. If you’re selling a cordless electric lawnmower, you’ll want to remind them of all the headaches of their old gas powered mower. Like running out of gas, finding the gas can, taking it to the gas station, driving back with a can full of smelly gas in the car, maybe spilling gas on the carpet. Once at home, there’s the annoyance of yanking the starter until your arm feels like a wet noodle. And the fire danger of having a can of gas in the garage with kids playing near it. The point is, you want to paint a very troublesome picture of life without your product. Life with your product—absolute bliss Now that you’ve raised your reader’s interest by making them feel the pain of life without your product, it’s time to provide your solution. Here’s where you’ll briefly introduce yourself and your product or service. No more running out of gas, no more smelling gas cans in your new car, no more yanking that starter cord till your arm falls off. Just flick the switch and you’re ready to mow. Plug it into your electric outlet and it charges overnight. Your worries are over. You go on and on, hammering home the fact that your product or service is the perfect solution. At this point, your reader will probably ask, “Sounds interesting, but who the heck are you to think you can solve my problem? I never heard of you.” Credentials time Here’s where you build trust by detailing key facts that build confidence in you and your company. You could start by listing some testimonials from satisfied customers. If these come from people in the industry who your prospect is familiar with, so much the better. And if you can get photos, phone numbers and so forth, it will add even more to your credibility. This is also the time to mention how long you’ve been in business and any articles that about your company and/or its products that have appeared in the local or national media (these can be particularly valuable, since they come from an impartial source). Now that you’ve assuaged their fears about doing business with a complete unknown, they’ll want to be totally sold about your product or service. Here’s where you go into detail. And this is the perfect time to do so, because you’ve established trust. They won’t be thinking about who you are, but what you can do for them--how you’re going to solve their problem. Detail benefits, not features A key caveat here. Don’t get your reader quagmired in “Featurespeak.” It’s easy to do and it’s what most unskilled writers fall victim to. Featurespeak is for your sales team, not your potential customer. Avoid things like “Our new cordless electric mower features the X9T Autoflex handle, or the PT600 Zenon Battery. Better to say, “Our new electric mower’s handle easily adjusts to your height for maximum comfort.” Or “The easily rechargeable battery lasts up to 5 years without replacement.” If your product or service has more than three major benefits, list them in bullet point form to make them easier to read. Make them an offer they can’t refuse This is the crucial part of your sales letter. Your offer should be compelling, irrefutable and urgent. You want your reader to say, “This is a great offer, I’ve got nothing to lose but my problem.” Try to combine the big 3 in your offer--irresistible price, terms, and a free gift. For example, if you’re selling a cordless electric mower, your offer might be a discounted retail price, low interest rate, and a blade-sharpening tool. Try to raise the perceived value of your offer by adding on products or services--for electric mowers, it might be an extended warranty or safety goggles. Augment this with compelling benefits these additional products or services will provide. Assuage with a guarantee There’s a little voice in the back of every customer’s head that whispers, “Buy this and you’ll be sorry.” So make your offer bulletproof. Take the risk out of the purchase. Give the absolute strongest guarantee you can. It tells your reader you’re confident in your product or service. Enough so to back it up with a strong guarantee. Don’t be afraid to make this final commitment. Motivate the procrastinators So they’re reading your letter and are pretty convinced that your company and your product or service can solve their problem. They want to buy. The mind is willing but the flesh is weak. Time to bring in our key motivator—fear of loss. One way to tap into this fear is by convincing your reader that because this is such a good deal, only a scant few mowers remain. Or that the extended warranty is being offered only for the next few days, or for the next 50 customers. Our old motivator--gain--can be used here as well. Example: “Buy now and get a $20 gift card--FREE!” Call to action--KISS You and your staff know what readers need to do to buy your product or service, but your readers are inundated with offers every day. And each offer has a different procedure for buying. Give them a break and walk them through the order/purchase process. And KISS (keep it simple stupid). Use simple action words like “Pick Up the Phone and Call Now!” If your phone number spells out a catchy slogan or company name, always add numerical phone numbers. If they need to fill out a form and mail it, say so. And if possible, use large type on your form—especially if you’re selling to seniors. Be clear on what they’re ordering and for what price. ABC! Follow Alec Baldwin’s admonition in the movie Glengarry Glen Ross—“ABC…Always Be Closing.” Sprinkle your call to action throughout your letter. Ask for the order. Then when you give the call to action at the end of the letter, it won’t come as a surprise, but just another reminder. Better still, if they’re ready to order halfway through your letter, they’ll know what to do. Postscripts are magic Nobody reads postscripts, right? Wrong. The P. S. is the third most read element of a sales letter—after the headline and any picture captions. The top wordsmiths use several (P. P.S) in their letters. It’s one of the best places to remind readers of your irresistible offer. But you have to be brief and compelling, establishing urgency and value, and drawing on your key motivators of gain and loss. Drive it home on the order form The order form is where some of the greatest sales are won or lost. It’s where that little voice in the back of your customer’s head comes alive once again and says, “You’ll be sorry” or “You sure you want to buy this now?” It’s what I call Preemptive Buyer’s Remorse.” Time to bring in our top gun persuaders--gain and loss--one last time. Use the same persuasive arguments as before--only be brief, more compelling and urgent. Do you want the steak knives or the El Dorado? Okay, you’ve got the prized Glengarry leads. And the formula for writing a winning sales letter. Start by knowing your prospect’s problem, then drive home key benefits using the emotional motivators I’ve described. And don’t forget Alec Baldwin’s other maxim, AIDA--Attention. Interest. Decision. Action. Get their attention, build their interest, convince them it’s the right decision, and finally, urge them to act. Good luck. You’ve got 26 letters in the English alphabet. How you use them can make all the difference …between getting the steak knives or the Cadillac El Dorado.
Search engine copywriting Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand. To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines. If this is not done, you will find that you will not have the sales results that you would like from the Internet. You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic. This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website. To get your website indexed within the search engines, you must have original content that is in high demand. Search engines index web pages by sending their search bots through these different web pages. The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable. The information must be valuable both to the search bots so that they index you as well as when people were searching for your information. Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales. While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket. Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills. If you are able to provide both of these skills, you will be able to write your own paycheck. If you want to learn more about search engine copywriting, search on the Internet under the terms "SEO tutorials." This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate. There is a great deal of competition in this field today so if you're interested, there is a great demand for your services.
SEO Copywriting Service There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service. The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service. SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer. Often when you're writing copy you are writing for a particular audience and know what the audience wants. This is where SEO copywriting can be a little more difficult is because you are writing for a couple of different audiences at the same time. You must walk the tightrope in being sure that the web content that you develop fits with what the search engines search bots are looking for when indexing sites but your web content must also entice your target audience to buy your products or services. To become good at SEO copywriting service, you will want to focus on learning what the important keys to building a good website are. The first key is being sure that you have very good web content that the search bots are looking for and that your audience desires. The second key one is to make sure that you develop good back links. Back links are developed when other web sites link back to your web site. This helps the search bots find your website and index it potentially higher in the search engine rankings. There are many other factors that go into having a high page rank and being noticed by search engines but these are the two factors that stand out most in importance. There are many different companies that offer this service so you will want to develop a particular niche in which you can focus. By learning the common steps of SEO copywriting, you will have a general basis to focus on many different industries but if you focused on one particular niche, this could allow you to have specialized knowledge in a competitive advantage over many other competing firms. Hopefully this article on SEO copywriting service has been beneficial to you. This field can be difficult to learn about because you have to make sure that you know about copywriting but also how to put it in a format that fits for the Internet and allows your copy to excel. There's a great deal more competition potentially on the Internet due to the fact that there are over 4 billion web pages out there. It can take a great deal of work to get a website indexed and noticed and this is where good SEO copywriting service comes into play.
SEO Copywriting Services Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we'll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service. You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company. Take your time to search the Internet for a couple of different companies that you would like to work with and then compare prices and services of the companies you like. By doing a comparison as well as checking up on the company for its reputation and pass service, you will be putting yourself in a good position to work with a company that knows what it is doing. That part of the article focused on how to look for a SEO copywriting services company. Within the remainder of this article, we will look at ways that you can work to create your own SEO copywriting services company. This is a very crowded field with many players today so you must make sure that you do something to set yourself apart. You could be the best SEO copywriter out there but if you do nothing to set yourself apart no one will know the difference. It may help to focus upon a particular niche where you know that you can write very effectively and with a strong background. This can be a competitive advantage that you use to market your firm so that companies feel comfortable coming to you. If you have done little SEO work in the past and are interested in this field due to a passion for the Internet and experience in copywriting, take the time to build a couple websites for yourself. You can use these as training modules so that when you land a client, you will have some experience from which you can draw on. Whether you are looking for an SEO copywriting services company or looking to start your own, they key is to make sure that you know how to separate the good from the bad. Hopefully this article on SEO copywriting services has helped give you some ideas based upon which perspective you are looking into his article at. The key is to go out and do your research so that you can benefit from the SEO industry as a whole.
SEO Copywriting Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page. You do not get a great deal of time to impress your site upon these people so what you have to say and how you say it is going to be the difference between a sale and another lost lead. If you are interested in SEO copywriting, look into some of the following sources for more information. Here is the website of one particular company where you can learn more about SEO copywriting in a tutorial forum: seo-gold/seo-tutorial/. To find many more resources, search the Internet using the following term: "SEO tutorials." You will have great success in learning more about this particular field. Good SEO copywriting focuses on many different factors such as the good web content as well as keyword optimization. Keyword optimization is making sure that your website has full use of a particular set of keywords so that when people search the Internet for these phrases, your site will be on the first page of results. This is how you generate good organic search engine traffic. This deal does go beyond just keyword optimization when looking into making a website work. Take your time to learn more from the resources that were listed above. This can give you a good idea of what you will need to become an SEO copywriter or give you some criteria on when to hire one. Just as some general information, a good SEO copywriter should help you develop a high page rank within the different search engines as well as help build the sales at your website. It is important to get traffic to your website but is also important that you have a good lead conversion ratio. What this means is that you want more people to visit your sites and that gradually more of these visitors convert to quality sales for you. By providing good content that sells, you are setting yourself up as a person who excels at SEO copywriting. Hopefully this article on SEO copywriting has benefited you. This can be a very lucrative field if you learn to market on the Internet.
