Navigation
  • Essay Webtraffic
  • Essay Google Adsense
  • Essay Random Articles
  • Essay Various
  • Essay Self Improvement Articles
  • Essay Articles Marketing1
  • Essay Accounting
  • Essay Acid reflux
  • Essay Acne
  • Essay Adsense
  • Essay Adult
  • Essay Advertising
  • Essay Adwareand spyware
  • Essay Aff10mar
  • Essay Affiliate
  • Essay Affiliate Marketing
  • Essay Affiliate Marketing On The Internet
  • Essay Affiliate Success
  • Essay Affiliate Marketers
  • Essay Affiliate Articles
  • Essay Affiliate Programs
  • Essay After School Activities
  • Essay Aikido
  • Essay Air Purifiers
  • Essay Air freight
  • Essay Air Purifiers
  • Essay Alternative energy
  • Essay Alternative Medicine
  • Essay American History
  • Essay Anger management
  • Essay Art Auctions
  • Essay ArticleMarketing
  • Essay Articles
  • Essay Articles Web Design
  • Essay Articles Marketing
  • Essay Articles
  • Essay Article Marketing
  • Essay Article Writing
  • Essay Artmarketing
  • Essay Arts Entertainment
  • Essay Aspen nightlife
  • Essay Aspen Nightlife
  • Essay Astrology
  • Essay Astronomy
  • Essay Atkins Diet
  • Essay Attraction
  • Essay ATV
  • Essay Auctions
  • Essay Audio Video Streaming
  • Essay Autism
  • Essay Auto Navigation Systems
  • Essay Auto Responders
  • Essay Auto sound systems
  • Essay Auto Leasing
  • Essay Autoresponders
  • Essay Aviation
  • Essay Babies
  • Essay Baby
  • Essay Back pain
  • Essay Backyard Activities
  • Essay Bargain Hunting
  • Essay Bathroom Remodeling
  • Essay Bathroom accessories
  • Essay BBQs
  • Essay Beach Vacations
  • Essay Beauty
  • Essay Biking
  • Essay Biography
  • Essay Black History
  • Essay Blog Marketing
  • Essay Blogging
  • Essay Blogs
  • Essay Bluetooth Technology
  • Essay Boarding
  • Essay Boating
  • Essay Boats
  • Essay Bodydetox
  • Essay Book Marketing
  • Essay Book Reviews
  • Essay Breast Feeding
  • Essay Breast Cancer
  • Essay Budgeting
  • Essay Burglar alarm
  • Essay Business
  • Essay Buying A Boat
  • Essay Buying Paintings
  • Essay California tan
  • Essay Camera bag
  • Essay Candle Making
  • Essay Car Rental
  • Essay Car Stereo
  • Essay Cardio
  • Essay Careers
  • Essay Carpet
  • Essay Cars
  • Essay Cats
  • Essay CD duplication
  • Essay Celebrities
  • Essay Cell Phone
  • Essay Child Care
  • Essay Choosing the Right Golf Clubs
  • Essay Christmas Shopping
  • Essay Cigars
  • Essay Closet Organizers
  • Essay Clothing
  • Essay Coaching
  • Essay Coffee
  • Essay Coin Collecting
  • Essay Colic
  • Essay College
  • Essay College Scholarship
  • Essay Colon Cancer
  • Essay Communications
  • Essay COMPUTER GAMES & SYSTEMS
  • Essay COMPUTERS, LAPTOPS, SMARTPHONES
  • Essay Computers Technology
  • Essay Computer Certification
  • Essay Consumer Electronics
  • Essay Contact Lenses
  • Essay Cooking
  • Essay Copywriting
  • Essay Corporate gifts
  • Essay Crafts
  • Essay Crafts articles
  • Essay Craigslist
  • Essay Creating an online business
  • Essay Creativity
  • Essay Credit
  • Essay Credit Card
  • Essay Credit Cards
  • Essay Credit score
  • Essays Credit Cards
  • Essay Credit Card Debt
  • Essay Criminology
  • Essay Cruise Ships
  • Essay Cruises
  • Essay Currency Trading
  • Essay Customer Service
  • Essay Dance
  • Essays Data Recovery
  • Essay Data Recovery
  • Essay Dating
  • Essay Dating Women
  • Essay Debt
  • Essay Debt Consolidation
  • Essay Decorating for Christmas
  • Essay Dental
  • Essay Dental Assistant
  • Essay Depression
  • Essay Destinations
  • Essay Diabetes
  • Essay Diamonds
  • Essay Diesel VS Gasoline vehicles
  • Essay Dieting
  • Essay Digital Camera
  • Essay Digital photography
  • Essay Digital Cameras
  • Essays Digital cameras
  • Essay Digital Products
  • Essay Disease Illness
  • Essay Disneyland
  • Essay Divorce
  • Essay Divorce rebuild life
  • Essay Dogs
  • Essay Domains
  • Essay EBay
  • Essay Ebooks
  • Essay Ecommerce
  • Essay Education
  • Essay Elderly Care
  • Essay Elliptical trainers
  • Essay Email Marketing
  • Essay Emergency preparation
  • Essay Entrepreneurs
  • Essay Environmental
  • Essay Writing
  • Essay Ethics
  • Essay Eventplanning
  • Essay Excavation Equipment
  • Essay Exercise
  • Essay Extra Income
  • Essay Extreme
  • Essay Ezine Marketing
  • Essay Ezine Publishing
  • Essay Family Budget
  • Essay Fashion
  • Essay Fashion school
  • Essay Feng shui
  • Essay Finance
  • Essay Finance and insurance
  • Essay Fishing
  • Essay Fitness
  • Essay Fitness Equipment
  • Essay Food Beverage
  • Essay Forex
  • Essay Formula D Racing
  • Essay Forums
  • Essay Fruit Trees
  • Essays Fruit Trees
  • Essay Fundraising
  • Essay Gambling
  • Essay Gambling Casinos
  • Essay Games
  • Essay Garage Remodeling
  • Essay Gardening
  • Essay General
  • Essay Goal Setting
  • Essay Golden Retriever
  • Essays Golden Retriever
  • Essay Golf
  • Essay Google Sense
  • Essays Google Adsense
  • Essay Gourmet
  • Essay Government
  • Essay Grief
  • Essay Hair Loss
  • Essay Happiness
  • Essay Hardware
  • Essay Health
  • Essay Health Articles Pack
  • Essay Healthy Aging
  • Essay Healthy Eating
  • Essay Health Fitness
  • Essay Health Insurance articles
  • Essay High Definition Video Cameras
  • Essay High Definition Video Cameras
  • Essay Hiking and Camping
  • Essay Hobbies
  • Essay Hobby Articles
  • Essay Holiday Games Activities
  • Essays Holiday Games Activities
  • Essay Holidays
  • Essay Home and constructions
  • Essay Home decorating
  • Essay Home Schooling
  • Essay Home Security
  • Essay Home Theater Systems
  • Essay Home Theater
  • Essay Homeschooling
  • Essay Home Security
  • Essay Home Based Business
  • Essay Home Entertainment
  •  
    Free Essay
    7.2 of 10 on the basis of 1555 Review.
     

     

     

     

     

     

         
     
    Should you write a long copy ad or keep it short

     

    Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information? The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one). But the fact is, readers will read a long-copy ad. One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforcing the decision to buy. Another ad for Merrill Lynch crammed 6, 450 words into a single New York Times page. It pulled over 10,000 responses—even without a coupon! The truth is, the reason people read ads has nothing to do with copy length. “Nobody reads long ads…” and other urban ad legends People shun too many of today’s ads—long or short—because several misleading myths have stubbornly remained with us. Things like “negative headlines are a downer since people want to feel good when reading your ad.” Or “show the product or they’ll never know what you’re selling.” Then there’s the stuffy axiom, “there’s no place for humor in business advertising. “ Or the ubiquitous saw, “all your ads should look the same, blend in or be swallowed up.” The list goes on and on. Presented with unabashed hubris by the high priests of advertising. The basic fact is, ads really fail for three reasons. Your ads are all about you You’re telling customers what you want to hear, not what they want to know. Impressive sounding features are fine to motivate your sales force, but your customer is only interested in one thing: “What’s in it for me?” This offense is particularly egregious in business-to-business advertising, which is infamous for its addiction to phrases like “the XP90 does it all” or “now with Duo-Pentium Processor”—without a hint of what these features do. Also contaminating many of today’s ads are such chest-pounding headlines as “Taking the lead,” “The promise of tomorrow, today,” or “A tradition of quality.” They sound good but say nothing. Your ads are boring You’ve got to break the boredom barrier—big time. Many ad gurus say blend in, be one of the pack and survive. No wonder so many ads look alike, proudly showing big pictures of their products, or worse yet, featuring a giant photo of the company’s CEO—usually with a caption that’s been scrubbed clean of originality or compelling information. If you want people to stop and read your ad, you have to make the ad more interesting than the editorials in the publication you’re in. Give them real news, a fresh new way to look at what you’re offering them. Stand out from the crowd. Start trends, don’t follow them. One of the most interesting car ads I ever saw showed the car only sparingly; instead, it featured an animation of a human heart beating furiously to the soundtrack of an accelerating engine. Breakthrough stuff. Your ads don’t make human contact They’re not reaching readers on an emotional level. We all want to be liked, appreciated and loved. We want to feel secure in our lives and our jobs. So be a mensch. Create ads that touch the soul. Use an emotional appeal in your visual, headline and copy. Don’t just show a car on the road; show the guy captivating his sweetheart with the car. If your buyers were on the moon, would they care about your car’s styling? No. They’d get an ugly, crawly vehicle that got them from crater to crater. Selling computers to business? Show the guy getting a raise or promotion for selecting your latest model. You’re selling the emotional end result, the human need-based bottom line, not a box, or vehicle with four wheels and an engine. So if you’re struggling with the notion of whether to write a long - or short-copy ad, you can do both and still get results. The key is not length or lack of it, but information, interest and involvement in your customer’s needs. These are the ingredients to creating a successful ad.

         
    Simple steps to a killer headline

     

    The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business. The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".Its more specific and alot more believable. 2. Keep it unique and original You really need to come up with your own original headine. For example im sick of seeing this headline. "Finally, the simple way to get free to your site. Its this word "finally",its been totally overused. 3. Keep the urgency This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for reading on, deadline dates or total amounts available. This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind. I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.

         
    So you want to be a copywriter

     

    Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home. "Well what about advertising and marketing agencies?", They enquire. "Well what about them?", I ask. And so it goes on and on until they realise that a copywriter who works for a structured and institutional organisation, is a totally different animal to that of the freelancer. Institutional versus Freelance So what are the differences between them? There are many. Let's look at the agency writer. He or she is likely a talented person with creative skills and a good command of the English language. They will have learned, from their course work, the psychology of selling, aspects of communication and how to write in a flowing and interesting style. Each day, at the agency office, they will work on their assignments, which have been delegated to them by their manager. Their work will be scrutinised by their manager or team leader, who, in the interests of their company, will decide whether it's worthy of publication. After a couple of years, doing similar 'run of the mill' stuff, they may be offered the opportunity of coming up with something completely original. All by themselves, with no guidance, un-tethered by their mentor. And, in the interests of the company, not to mention their job security, they will produce something as institutional as they have been doing previously. They'll play it safe. Well wouldn't you? Eventually, their creative awareness and talent may break through the institutional membrane and they'll want to move on. They'll want to do something for themselves. They may even become a freelancer. A freelancer is just about anyone with a passion and a flair for writing. Some have started out on their career path by working for agencies, some have graduated in English and just feel 'qualified' to do the job, whilst others come into the 'industry' from a variety of other routes. By whichever means, once they become a freelancer, they quickly learn to survive. To survive and prosper as a freelancer you must have the ability to adapt, diversify and develop the skill of writing in any and every style humanly possible. But there's more! You will have to meet deadlines, sometimes work for less than the lower national wage limit and learn to turn your brain inside out. Sounds painful! What does it all amount to? What's the bottom line? Let's summarise thus far. A copywriter working for an agency will work in a nice warm office with nice friendly colleagues, writing simple institutional letters, brochures, ads and information packs. They'll be paid somewhere between 18K to 26K, get 4 to 5 weeks annual paid holiday and get to slag off the boss at the office Christmas party. Sounds pretty good to me. If you want to be a copywriter, I recommend you go down this path. It offers a good salary and a steady secure position. The freelancer's life is not so clear cut. They mostly work on their own, write all kinds of stuff about everything and wonder where their next packet of fags is going come from. They only take short breaks, get stressed and slag everyone off at any party. They're self-employed, so have to keep accounts. They have to buy all their own stationery, stuff their own letters and post off their mailings. They have to advertise or even worse, they have to compete to sell their services for a pittance to unknown clients through some online freelance website. The pits! Sounds terrible doesn't it? Then why do we do it? The uncovered truth about freelancing Well, obviously I can't speak for everyone so I'll tell you why I do it and how I do it. "Listen up" The main reason I write for a living is because I love it. I've always been a creative person so writing comes as second nature. And let's face it, it's not very difficult to do. I love the challenge that each assignment brings. I have ghost-written several books for clients and each has been on a completely different subject. The downside of ghost-writing is having to sign away all rights to the work, which means you can't showcase it or put it in your portfolio. The client gets all the credit for your masterpiece. I've written many articles for websites, emails and sales letters. I write poetry, humor and boring stuff like FAQ's and product information. But I'm never bored because the work can be so varied. Then there's the money of course. A good freelancer should be able to make around 50K a year. Some make less but some can make over 100K a year. There really is no limit. Make a name for yourself and not only will you be earning a good living, you could possibly find yourself in the enviable position of being able to pick and choose the work you do. Still want to be a copywriter? Good! Now let's dispel a few myths by answering a few questions that I get asked all the time. The 6 Most Frequently Asked Questions 1. Do you need a formal education and a degree? No way! Although most agencies will only employ graduates, there's no reason why a freelancer needs anything other than a good command of the English language, creativity and a flare for writing. There are many copywriting courses available, if you're a little unsure or want to hone your skills, but make sure the course work is set by an experienced and reputable copywriter. 2. Can previous work experience help? Yes! Sales and marketing experience is very useful if you intend to make a living as a sales copywriter. At the very least, you should understand the sales process and the customer service aspect. 3. I don't have a portfolio. How can I get work? Create one! Write some articles, write a small book, write some sales letters, brochures and emails. Show what you can do. Write for free. Write for charities, magazines or newspaper letter pages. Use your imagination and write about anything. 4. Where are the best places to get work? You could try contacting marketing agencies by way of a letter of introduction, but don't hold your breath. Magazines are always looking for fillers, so this would be a good place to start. Local small businesses might be interested in having some leaflets written for door to door delivery. Contact them by letter, listing your services and your rates. When you have gained a little experience, go online and subscribe to some of the freelance websites. Elance, Freelance Work Exchange and Getafreelancer are quite good, but be prepared to compete with other bidders from all over the world. Some Indian freelancers will work for as little #3 an hour, so you're up against it. Still, I think it's worth the experience. I get some of my assignments this way. Build a website or have someone do it for you. I'm of the opinion that all businesses should have a website if they want to stay in business. Create a mail shot and work your way through your local Yellow Pages. Sell yourself. It's what you will have to do anyway, so get used to it. 5. What should I charge for my services? This is just a guide. You'll instinctively know when you've become established. A one page letter consists of around 500 words and should take no more than 2 hours to write, revise and finalise. If you want #10 an hour, that'll be #20 for the job. Don't bother quoting a price per word as you'll find yourself writing a load of drivel in order to fill the pages. Again, once you're established you can charge what you think your work is worth. It's not uncommon to charge #400 for a 6 page sales letter, if you're good. 6. What do you think is the most essential skill of a successful copywriter? If you can't do this, you won't be very successful. "Write as you talk" That's it! You must be able to communicate with your reader right off the page. Your words must be conversational. You must be able to 'speak' to your reader and stir their interest, their emotions, their desires. If you're trying to sell them something, you must be convincing. Your letter has to be compelling and attention-grabbing. Finally, your letter has to make them take some action. This could be filling in a form, making a phone call or writing a cheque. It's a call to action. Still think you have what it takes? Then go forth and return with the bountiful harvest of your creative genius! If you want to know more, and there is a lot more, subscribe to my newsletter. Good luck and warm regards, Bill Knight

         
    The 2 most common mistakes when writing with keywords

     

    : © 2006, All Rights Reserved It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things. When you write SEO copy, you should take the time to find out what works and what doesn't. There are two mistakes almost every amateur search engine copywriter makes. Let's take a look at each one. #1 - The List Let's say you visit the home page of a website that sells beauty supplies. As you read the copy, you keep coming across a string of items: hair salon supplies, hair salon equipment and professional manicure tables. The copy reads something like this: ------------------------------------------------------------ The Best Selection of Hair Salon Supplies, Hair Salon Equipment and Professional Manicure Tables On the Internet When you're shopping for hair salon supplies, hair salon equipment and professional manicure tables, you need a vendor who offers great selection as well as great service. Because buying hair salon supplies, hair salon equipment and professional manicure tables can be an expensive venture, you also want a company that delivers the lowest price. Trust ABC Beauty Supply to bring you the widest selection of hair salon supplies, hair salon equipment and professional manicure tables in stock every day. Orders are shipped within 24 hours and - for all hair salon supplies, hair salon equipment and professional manicure tables orders over $100 - shipping is absolutely free! ------------------------------------------------------------ Do you see how that flows (or doesn't flow) when you use all your keyphrases in a row every single time? One time, sure. That's fine. Even twice, depending on the length of your copy. But to put all your keyphrases in a list and use them every time you have the smallest opportunity is just far too repetitive. What do you do instead? Discuss each one in its own section. Talk about the various types of hair salon supplies. Review the reasons your hair salon equipment is better than that sold by others. Or even list the features and benefits of the line of manicure tables you offer. #2 - Substituting Keywords for Generic Terms This technique (just like the one above) is perfectly fine IF you use it in moderation. However, to replace every instance of a generic term with a keyphrase will cause your copy to sound downright silly. Let's have a look at an example from a Web design site. ------------------------------------------------------------ New Orleans Web Design Our New Orleans Web design firm offers a high level of creativity to businesses located in the general area. Our New Orleans Web design styles are never made from templates. Each New Orleans Web design is a custom creation just for your site. ------------------------------------------------------------ If you walked into a Web design company's office and the employees began to talk like that copy is written, you'd most likely think they were on drugs! So why in the world would you write your site copy that way? The reason is because most amateurs mistakenly think they can't write for both the search engines and the site visitors. I'm delighted to say they are wrong! You can most certainly write for both with great success. Try this: ---------------------------------------------------------- Progressive, creative, upbeat. Those are phrases that best describe many online businesses based in New Orleans. Web design for your organization should match your style. Never created from templates, the site designs you’ll receive will be truly reflective of your corporate personality. Because we work exclusively with companies located in or near New Orleans, Web designs retain that Big Easy feel. ---------------------------------------------------------- Did you see it? The phrase was broken up using punctuation. That won't hurt your rankings one bit, but it will make your copy sound a LOT better. These are not all the mistakes. I wish they were! But most of the mistakes made by amateur writers can be fixed using one simple test. Read it out loud. If the copy sounds ridiculous to you when you read it out loud, it is going to sound equally ridiculous to a site visitor. Take your time. Learn the ins and outs of SEO copywriting before you begin to create the text for your (or your clients’) pages. Then you can rest assured that your copy will convert better while it contributes to your high rankings.

         
    The best place to put seo copy on your web page

     

    It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page. Other statements I've heard regarding text placement include: · Your headline must appear at the very top of the page. · Copy placed inside tables throws the search engines off. · Copy must be positioned above the fold to be found by the spiders. None of these are true. The spiders will find the text regardless of where it is on your page. (Or did I already say that… twice?) This is true in 99.9% of the cases, with only some very rare exceptions. So where is the best place to put SEO copy on your Web page? Wherever it makes sense to the site visitor! Spiders will find your text regardless of where it falls on the page. Want proof? Here's a test. Go to Google and type in any working URL. When the result comes up for that site, click on: "Show Google's Cache of…" In the box that appears at the top of the next page, click on this option: "This cached page may reference images which are no longer available. Click here for the cached text only." What do you see? You see exactly what the search engine sees. If the text appears in this text-only cache, that means Google's spider can read it and index it. Put Copy Where It Is Most Beneficial to Your Visitors Since the engines will find your text regardless of where it falls on the page, your focus should be placed on the site visitor. This is where your focus should always be. The people who have the money come first; the search engines come second. :) If it makes sense for your visitors to see your headline as the first thing on the page, then put it first. If a graphic design element makes more sense, then put that first. If you use photos or other images, include captions so your visitors understand what these photos mean and how they relate to the sales message. If you have an ecommerce site, create pages for each category of products you offer in order to help guide the visitors' steps. Then add short copy segments that quickly describe what is offered for each specific product. Even though the copy is scattered all about the page, the engines WILL find it. When it comes to copy placement on your Web pages, don't agonize over what the engines want you to do. Give 100% of your consideration to what would be most useful for your visitors and place your copy in those areas. The spiders will find it with no trouble at all.

         
    The bible the source of all copywriting secrets

     

    I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting! What do I mean by this? Simply put, every copywriting strategy can be found FIRST in the Bible. This may appear to be a strong statement but I challenge the reader to prove otherwise. As I did the research for my latest ebook "77 Ways to Skyrocket Your Website's Conversion", I kept saying to myself "but that's in the Bible … that's in the Bible." I would like to take a look at FIVE copywriting principles and show you that they are as old as the Scriptures. This article is not meant to 'convert' you so read with an open mind ... ready? Let's go! 1. Stress benefits not features. It's the Garden of Eden. The serpent approaches the woman Eve to get her to take of the forbidden fruit. Does he rave about the color, taste and texture of the fruit? No, he sells Eve on benefits. "Your eyes will be opened, you will be like God ..." (Genesis 3:4). Now that's a benefit, not a feature at all. And did Eve fall for it? She surely did. That may seem like a 'negative' example - a plain deception. But look at what the book of Revelation promises the "overcomer". Eternal life, health, recognition, wealth and mansions without mortgages. 2. Use lots of testimonials. If you have just a cursory knowledge of the Bible you know that the gospels of Matthew, Mark Luke and John make up the first four books of the New Testament. They all cover the same ground and share many common stories. So why would we need four different people saying practically the same thing? You see they all wanted to tell THEIR story about the Rabbi Jesus Christ. So the writers (all satisfied customers) relate the life-changing encounter they each had - the more testimonies the better. The entire Bible relates stories of peoples encounter with the supernatural and how it affected their lives. In fact, Jesus related to the disciples after His miraculous resurrection that all the Old Testament was really about Him. 3. "Create a damaging admission and address flaws openly" That's the title to chapter 3 of the master copywriter Dan Kennedy's book "The Ultimate Sales Letter". He goes on to explain that if you openly admit the drawbacks of your offer then your credibility goes up instantly with the customer. For example, your price may be higher than your competitors so you may say: "If you are looking to save a few bucks then you can find many other companies who will be willing to give you some 'quick fixes'. But we provide a very thorough and expert service, hence the higher price" You are admitting that you are expensive but showing why - the customer gets a superior service. In the gospels we see many potential disciples who wanted to follow Jesus and he told them openly that it was a sacrificial walk. He told them in no uncertain terms that it involved a "cross", leaving father and mother behind, even possible death - but you will gain eternal life in the process. Talk about a "damaging admission. 4. Place a limit on your offer to motivate procrastinators. This is a very important element of the "call to action" section of any sales letter. Humans are naturally procrastinators. We always put off what should be done now for a 'later' that never arrives. That is why the copywriter must show that supplies are limited or the special offer is for a 'limited time only'. In many 'call to action' sections of the Bible we see the same warning to procrastinators. "Today if you hear my voice do not harden your heart .." (Hebrews 3:7). In the story of the great flood procrastinators were found outside the ark. Jesus told the story of the covetous farmer who built bigger barns to store his grains not knowing that death would come knocking on his door that very night. Jesus never sent one of his listeners to go away and think about it. Today ... now, was the only time that anyone had. His message was "ACT NOW!" 5. Research your potential customers to know their problems and needs. Dan Kennedy refers to this as "getting into the customer". Getting into the head and experiences of the customer - walk in his moccasins. The whole Christmas story is about Jesus getting into the skin - literally - of the customer. The writer of Hebrews says that Jesus is touched by our feelings and infirmities. He became like one of us so that He may understand "the customer" better. That is why he could speak to the needs of the human heart with such authority because he knows what is in man. I've just briefly looked at 5 copywriting principles but this applies across the board. Whether you accept the Bible as just another book or as inspired writings, there is no denying that the principles are there. I would love to hear from the reader if he or she would like to challenge me on finding a useful copywriting principle that's not in the Bible.

         
    The hidden secrets of a perfect sales copy

     

    We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual to buy your product. But in the internet world everything is different. You just get 10 seconds to grab a visitor's attention who may turn into your customers. Your only way of interaction with your customers is your sales copy. So it must be a copy which really generates sales. It's not an easy task to make your visitor pull out their credit cards out of their pocket. Are you also thinking of selling your products or services on net? Well it’s a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is: 1. Head line: Head line is most important part of your web copy. In fact a great headline is 90% success of your sales page. When somebody comes to your site, usually you have only 10 seconds to grab his attention. Most people will make a decision about reading your sales page in less than 10 seconds. If your headline is compelling enough to grab your visitor’s attention they will stay otherwise they will go to other website. >> Tell about the biggest benefit of your product in headline. >> Create some serious problem and tell your visitors that you can solve their problem. >> Show specific results of using your product in your headline. Like if you are selling a book about dog training, tell them that in next 15 days your dog will follow all your instructions. >> Use attention grabbing words in your headline like Free, Save, Guaranteed. Many big copywriters say that headlines can increase response rate by up to 1500%. 2. Sub Headline: A sub head line gives you one more opportunity to grab your visitor’s attention and pursue them to read your sales page. Highlights your product’s benefits again and create a feeling of urgency in your sub headline so it encourages your visitor to read your sales page. 3. Bulleted Points: In today's world everybody is very busy and always in hurry. Usually your visitors first quickly skim your webpage to know what’s in it for them. Bulleted points always grab attention because it’s easy to read. So always tell your product’s benefits through bulleted points. Remember bulleted points just act like bullet and triggers a human mind. A bit of suggestion: always convert your products features into its benefits. 4. Credibility: It's also a key point of a successful web copy. Your customer must feel that it's not just a sales copy. A real person is sitting behind it. You should put your photo, your full contact details (not just email, full physical address and phone number) in your sales copy. Testimonials are one of the best ways to build credibility but it should be real not fake. Many people think that they can fool their visitors by placing fake testimonials but I want to make you clear that whatever you think about your visitors, your sales page reflect that. A strong Guarantee is also essential to build your credibility. You may also place an audio or video message to give them a sense of belonging and a kindly feeling. 5. Bonuses: It's a human psychology to aspire to get one or more thing free with the product. Offer them some bonuses related to the product you are offering. If you are selling dog training book, you may offer a dog food recipes ebook or a dog health checkup guide. Try to feel them that the bonuses you are offering are worth more than the price they are paying. It’s a good idea to offer digital products as bonus because you have to invest only once to create them and delivery cost is also zero. 6. Sense of Urgency: You must create a sense of urgency in your sales page. Make them realize that once they lose this offer they will never get it again. Give them an extra price discount, more bonuses, or any lucrative offers which make them buy. You can also offer personal email consultation if they buy within a time frame. 7. Ask for order: Many people make a great mistake in their sales letter. They write a wonderful sales letter but never ask for order. In the sales letter make it a key point that you are here to sell your product. So ask your visitors to place an order in clear words. It is a must to call them again and again to buy your products on a single sales page. 8. P. S. Lines: Life goes busy and no one have a spare time to even read your sales copy. Sometimes they just see your headline and your P. S. Lines. Top copywriters believe that 9% success of a sales letter depends on P. S. lines. Make it strong and compelling. Pinpoint your product's benefits, bonuses and any special offer you are offering. These are some points for a perfect sales copy. If you follow these simple points, your dream of having a long queue of customers eager to buy your products will get true.

         
    The indispensable qualities of professional copywriter

     

    Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment. However, how can one make sure that your web site will stand out from the numerous other identical ones on the internet and it will attract the attention not only of your visitors but the search engines as well? In order to get high rankings the text of your web site should be well optimized as well. Undoubtedly, this is where the skills of experienced and skilled copywriter count. It is widely known that the copywriter should be creative, ingenious and must possess excellent writing skills. But apart from these well-known facts, what qualities and experience should professional copywriter possess? First he should know how to perform keywords search and keywords analysis. In my experience there are some specialists in the company, who can perform this task for copywriter; however it is imperative to find out whether the copywriter can perform this task before hiring him. Second, he should have good knowledge of modern marketing tools. He must understand current online advertisement strategy and the techniques that allow receiving high rankings on your web site. He also should know how develop highly efficient marketing program that will advertise the site and gain promotion of it online. For instance such techniques as press release and article writing that help to promote you as real professional should be known to your copywriter. Third, the text written by him should induce customers to take some actions. One should remember that it is crucial to have action – driven text on your web site to get high results. Fourth, the copywriter should be custom-oriented and understand how the potential customers write, talk and act in order to write as much convincing as possible. Killer-Content is one of the leading copywriting companies, that provides its customers with appealing, attracting and ingenious copywriting SEO and web content. It also provides its customers with efficient press release services. The writers of Killer-Content create press release that helps to get exposure of your company.

         
    The most sacred secrets of copywriting services

     

    Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit. Words can convince other people to hold a particular point of view or adopt certain way of live or belief. Words, in short, are ones of the most powerful tools in the communication process. You and your customer are communicators. The task of every copywriting text is to grab the attention of the visitors on your web site and encourage him to explore your site further. The ultimate aim of your web site content is to induce your customer to purchase your products and services. How to get these results? The answer is by writing the copywriting copy. Either by yourself or by some copywriting services. Each copywriting copy should comprise several indispensable elements: it should posses intriguing headline, well-written, coherent and logically structured text as well as encouraging final paragraphs. Moreover the most effective copywriting copy must communicate directly with your customer, do not try to communicate with the group of people; use the word “you “in your copywriting text. “Our clients will value our products” sounds weaker than “You will want to value our products”. One should not forget that one must start writing and designing the copywriting only after the marketing research has been conducted. Effectiveness of your copywriting copy depends on how well you have evaluated your market, the advertisements techniques of your major competitors and the demands of your potential customers. Do not forget that you must target only those persons who are really interested in the products and services that you provide. The persons who are interested in ski resorts visit other web sites that individuals who evince their interest in the manufacturing of the cars. It is easy to follow this rule in real life; however it is not so easy in virtual, online environment. In order to get your site to the right people at te right time one should conduct keyword research before starting the writing of the content of your web site. These are just several useful tips that might help you in the writing of your content. It might sound simple and it might be easy, yet it is advisable to hire some professionals who have knowledge and experience in the writing of the web sites. Remember that if this task is performed incorrectly, it might harm your business and entail negative consequences for it for many months to come.

         
    The new secrets to copywriting that sells

     

    Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells. 1. The “Yahoogle” effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips … for free. Here’s what that means to your marketing: • Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in. • People won’t pay for information they can get online for free. You can’t succeed selling generic basic plain vanilla information any more. • You can’t get away with outrageous claims. Everything you say can be checked out in an instant. • Many people comparison shop on the internet before making any purchase. Solutions: • Use search engine optimization (SEO) to get your website ranked high. • Most businesses will have to use Pay-Per-Click advertising for their best keywords and phrases. • Copywriting must uncover and feature the unique advantages and superiority of whatever is being sold. • Your offering must be extremely differentiated from the competition – or else you’ll end up having to compete on low prices alone. • You must make it clear – very quickly – that you are providing something they can’t find elsewhere online for free. 2. Advertising Overload Filter In today’s hectic, media-frenzied world, people are bombarded by hundreds or even thousands of advertising messages every single day. Therefore, to maintain their sanity, most people have become more immune to advertising. They can’t possibly devote their full attention to every message they receive, so they’ve learned to “scan” and “filter” the messages they receive in a matter of a split-second or two. So, to succeed today – marketing must cut through the “advertising filter” and get attention and interest from target prospects. Solutions: • Don’t send out “advertising.” Instead – send out valuable helpful information. Make it something that will obviously benefit your prospect just by reading it. Weave your sales pitch into this helpful information. • Make your marketing look and sound valuable. • Use specific numbers. • Make a great offer. You can “buy” a new customer this way and profit from their Lifetime Value (LV). • Consider a free offer to get prospects/customers into your marketing funnel. • Be outrageous, crazy, unique – if appropriate. • Be personal, corny, homey – if appropriate. 3. Super SKEPTICISM You may be the most honest person in the world. Your company may be the most honest in the world. But all your potential customer knows is there are a lot of dishonest people out there. Internet scams, ID theft, companies going bankrupt, and credit card fraud are all in the headlines almost daily. And many people simply disregard claims that sound “too good to be true” today more than ever. To succeed today, you need to add heavy credibility to your marketing. This will reduce the risk or fear people may have about doing business with you. Solutions: • Show the number of years you’ve been in business, membership in trade organizations, awards won, etc. • Offer a free sample or free trial. • Offer a risk-free, money-back guarantee. • Sign your name to the ad or sales letter. • Use a photo of the person writing, product photo, business photo, employees photo. • Use customer testimonials extensively. • Use case studies. • Use lots of specifics. • List your physical address, phone, fax, email and business hours. • Have an “expert” be your spokesperson. • Acknowledge any doubts or “sneaking suspicions” your prospect may already have, and give them valuable, factual information to support your product/service. • Don’t make claims that could sound “too good to be true” – even if they are true. 4. The Entertain-Game Society Today, entertainment is everything. Even hard news websites are full of flash, video, audio, surveys, contests, games, etc. So, use this new environment in your marketing as an advantage. Look for ways to entertain and get prospects involved with your marketing promotions. Solutions: • This can include new uses of traditional “action” devices like stickers, rub-offs and inserts. • Personal stories/testimonials in your promotion are entertaining and engage people on a personal level. • Surveys with results • Self-tests with answers • Trivia • Celebrity spokesperson • Games • Streaming audio and video • Humor – if appropriate 5. The Right Now Factor The days of “please allow 6-8 weeks for shipping” are dead and gone … just like any company who still thinks anything close to that kind of policy is ok. More than anything else, the internet has conditioned consumers to expect everything instantly. Instant ordering … instant payment … instant confirmation … and, in many cases, instant downloading of product. Solution: If you are going to grab the attention of today’s consumers, you must let them know you can satisfy their needs IMMEDIATELY. Play up how fast they will get their product, premium or first issue. 6. The Bonding Factor We all want a hero, a guru, someone we can relate to, and someone we feel has our best interests at heart, right? Today’s consumer is very jaded, skeptical and frustrated with the lack of love and bonding in his life, whether consciously or subconsciously. Today, you need to be seen as a guide and friend first, and a helpful confidant second. If you even smell like just a greedy salesperson, you will lose your advantage. Solution: Be likeable, friendly, personal, passionate, unique and different. Be authentic – a person and company that your prospect can genuinely bond with.

         
    The one word every prospect craves

     

    : It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I’m talking about "you." "You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship." While the "We" in the "We/You" relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the "you’s" far exceed the "we’s." It’s the "you’s" that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as "your," "yours," "yourself," "you’re," and "you’ll." Powerful ‘You’ What makes "you" so powerful? For one thing, it addresses your readers directly. In effect, it says "Hey you," which is much harder to ignore than "Hey somebody." Say "Hey you" in a crowded room and a lot of heads will turn. Say "Hey somebody" and a few heads might turn. While your copy won’t actually say "Hey you," it can clearly identify to whom you’re talking. Once you have your audience's attention, use "you" to help keep it. Personal ‘You’ Why does "you" get and hold attention? For one thing, it’s personal. It’s used in personal conversation every day. What do you think? How was your weekend? You’ll be glad to know … When people say these things to you, they’re bound to get your attention and involvement. After all, they’re interested in your opinion. They’re interested in the things you do. They have something to tell you that will make you happy. That’s the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and "you" will pop up in the copy naturally. Counting ‘You’ It was mentioned earlier that "you" is a workhorse. A classic example is contained in "The Do-It-Yourself Direct Mail Handbook" by Murray Raphel and Ken Erdman. They highlight a "Newsweek" magazine subscription letter used for nearly two decades. The subscription letter was written by direct mail expert Ed McLean, who used "you" nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness. Try counting the "you’s" (and "you" derivatives) in your copypare them with the number of "we’s" and first-person derivatives. If the "you’s" don’t outnumber the "we’s," consider reworking your copy. Excessive ‘You’? Can you overdo "you"? Yes. If you load your copy with "you’s" but forget the benefits, your message will have a phony ring. "You" can’t save you if there’s nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is. (c) 2005 Neil Sagebiel

         
    The secret power of words

     

    If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it? A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation. A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties. The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word. How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties. Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell. Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself. Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse. But the real secret to creating captivating copy is to use ‘sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally. When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend. Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is. Never underestimate the secret power of words.

         
    Top 10 seo copywriting

     

    : What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you. Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites - that didn't even rank in the top 50 - and caused it to rank in the top 10. First of all, I'm not a big fan of checking rankings on a regular basis. I don't run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I'll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn't seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a. k.a. image attribute tags) and that it was also included in the title tag. I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out. Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2. A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag. Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with Google. Five days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25. Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the: · Title tag · ALT tags · Body copy Seven days later, the home page hit the top 10 for Keyword #2! So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did… begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out. I'm not finished with this page yet. I'll keep trying different things from time to time just to see what happens. Maybe I'll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, "Don't put all your eggs in one basket." A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.

         
    Unimaginable power of the content most sacred secretes of effective copywriting revealed

     

    Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly - skilled copywriter? What skills and experience should he possess to design and compose effective copywriting content?! Undoubtedly he should know SEO copywriting process, none of the web site content can not be written without it. Copywriter should understand how to get high rankings on your web site, how to perform keywords search process and organize and optimize your web site. Certainly it might be advisable to see some of the web sites designed by your potential copywriter. One should evaluate them thoroughly in order to understand the ability and aptitude of your copywriter. These are just of the few requirements that should be met by experienced and highly-skilled copywriter. Certainly, the format of this article does not allow enlisting all of them. Each company that hires copywriters sets special standards and requirements for its individual copywriting process. Experienced and highly-skilled copywriter is an essential specialist in your advertising copywriting process. Upon his skills, aptitude, creativity and originality depends the efficiency of your advertising campaign. Apart from pure technical knowledge, your web site copywriter should possess several other skills which are necessary for the writing and composing of appealing and attracting content. The advertising copywriting should meet several important criteria, such as the ability to write in clear and easy-to-read style; moreover the text of your content should induce your visitor to make some actions. Effective advertising copywriting should communicate with your customers, should produce trust and induce them to purchase the products and services at your company. That means that your text must emphasize the advantages and uniqueness of your products and services, and you company in general. In order to achieve these results one should emphasize on the training and the improvement of composition and writing skills.

         
    Use the 5 w s to rock your marketplace

     

    : Meet the five W's: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news. Well, yes. But there’s a reason they’ve been around a long time. Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stories or publicists cranking out press releases. You can apply the 5 W's to marketing pieces, even advertising. Let me show you how. Beyond PR The five W’s have long been the mainstay of PR professionals who must write newsworthy press releases to get media attention for their clients. By effectively using the five W’s, they’re speaking the language of journalists and the news business. However, marketing, advertising and sales promotion are undisguised selling. How do the five W’s apply? Let’s run through them. Think about an ad, Web site, brochure, or sales letter. Who – Who is the audience, customer, or prospect? Who are you? What – What is the product, service, offer? When – What is the time element? Why is it important or urgent now? Where – Where is the market(s) or company (yours and/or theirs)? Why – Why should they respond or buy? What are the reasons or benefits?

    Why you instead of your competitor? I’m not suggesting that the five W’s are a marketing cure-all. You still need to stick to marketing basics: presenting products and services as solutions to problems; showcasing features and benefits; providing proof with testimonials, opinions and statistics; and having a strong call to action. Simply use the five W’s to help flesh out all aspects of your message. Stress-free Interviewing With a firm grasp of the five W’s, I believe you can adequately steer your way through any interview. The five W’s give you the question-asking framework to approach any person, subject and project. Ideally, you prepare for an interview, considering the focus of your piece, gathering background information and preparing questions in written form or in your head. The five W’s are a good starting point, but you’ll find them absolutely indispensable in those instances when you have little or no time to prepare for an interview. The five W’s will help you ask some decent questions and come away with what you need to write the piece. Don’t Forget ‘How’ Not widely publicized because it doesn’t begin with a "W," "how" is a frequent sidekick of the 5 W's. How important is "how"? It’s of prime importance in every rags-to-riches story. We all want to know how they did it. It’s critical to new technology, as in how it works. You can probably think of other examples. Lean heavily on "how," for it can be just as important as the five W’s. Copyright (c) 2006 Neil Sagebiel

         
     
         
    Essay Service
  • Essay Home Family
  • Essay Home Improvement
  • Essay Home Security
  • Essay Horse racing
  • Essay Hosting
  • Essay Humanities
  • Essay Humor
  • Essay Hunting
  • Essay Hybrid car
  • Essay Hypoallergenic dogs
  • Essay Improve personal life
  • Essay Innovation
  • Essay Inspirational
  • Essay Insurance
  • Essay Interior Design
  • Essay International Airports
  • Essay Internet security
  • Essay Internet Marketing
  • Essay Internet Business
  • Essays Internet Marketing
  • Essay Investing
  • Essay Investment Basics
  • Essay Ipod Video
  • Essay Ireland golf vacation
  • Essay Jewelry
  • Essay Jewelry Wholesale
  • Essay Job Search
  • Essay Junior golf
  • Essay K 12 Education
  • Essay Kitchen
  • Essay Kitchen Remodeling
  • Essays Kitchen Remodeling
  • Essay Koi
  • Essay La Jolla California
  • Essay Landscaping
  • Essay Language
  • Essay Las Vegas
  • Essay Law
  • Essay Leadership
  • Essay Leasing
  • Essay Legal
  • Essay Leukemia
  • Essay Loans
  • Essay Low cholesterol
  • Essay Making Money With Articles
  • Essay Male menopause
  • Essay Management
  • Essay Marketing
  • Essay Marketing PLR
  • Essay Marketing Your Business On The Internet
  • Essay Marriage
  • Essay Martial Arts
  • Essays Martial Arts
  • Essay Writing Martial Arts
  • Essay Medicine
  • Essay Meditation
  • Essay Membership Sites
  • Essay Men s Issues
  • Essay Mesothelioma
  • Essay Mexico Vacations
  • Essay Microbrews
  • Essay Mini Blinds or Wood Shutters
  • Essay MLM
  • Essay Mobile A V
  • Essay Mobility scooters
  • Essay Monograms
  • Essay Mortgage
  • Essay Motivation
  • Essay Motor Homes
  • Essay Motorcycles
  • Essay Motorcycles and Scooters
  • Essay Mountain Biking
  • Essay Movies
  • Essay Movie Reviews
  • Essay Moving
  • Essay Moving overseas
  • Essay Movinghouse
  • Essay Multiple Sclerosis
  • Essay Muscle Building
  • Essay Music
  • Essay Music Reviews
  • Essay Mutual Funds
  • Essay Myspace
  • Essay Networking
  • Essay Networks
  • Essay New Air Travel Rules
  • Essay New Years Eve Party Planning
  • Essay New York
  • Essays New York
  • Essay NewAirTravelRules
  • Essay Newport Beach
  • Essay New Years Eve Party Planning
  • Essay Niche Marketing
  • Essay Nursing Assistant
  • Essay Nutrition
  • Essay Office Chairs
  • Essay Online Dating General
  • Essay Online Dating Man
  • Essay Online Dating Woman
  • Essay Online Shopping
  • Essay Opt In List
  • Essays Opt In List
  • Essay Organizing
  • Essay Outdoors
  • Essay Outsourcing
  • Essay Outsourcing Ebooks and Software Jobs
  • Essay Ovarian Cancer
  • Essay Paint Ball
  • Essay Parenting
  • Essay Parentingskills
  • Essay Paris
  • Essay Personal Loans
  • Essay Personal Finance
  • Essay Pet health care
  • Essay Pets
  • Essay PH Miracle Diet
  • Essay Philosophy
  • Essay Photography
  • Essay Playstation3
  • Essay PLC AffiliateMarketing
  • Essay Podcasting
  • Essay Podcasts
  • Essay Poetry
  • Essay Politics
  • Essay Politics Commentary
  • Essay Politics Current Events
  • Essay Politics History
  • Essay Pool Accessories
  • Essay Porsche
  • Essay Power Tools
  • Essay PPC
  • Essay PPC Advertising
  • Essay Pre Paid Legal
  • Essay Pregnancy
  • Essay Private Jet Charters
  • Essay Private Label Resell Rights
  • Essay Private Yacht Charters
  • Essay Private investigation
  • Essays Private Label Resell Rights
  • Essay Product Reviews
  • Essay Prostate Cancer
  • Essay Psychology
  • Essay Public Relations
  • Essay Public Speaking
  • Essay Rawfood
  • Essay RC Hobbies
  • Essay Rc car
  • Essay Re Financing
  • Essay Real Estate
  • Essay Real Estatearticles
  • Essay Real Estate
  • Essay Recipes
  • Essay Recreation Sports
  • Essay Reference
  • Essay Reference Education
  • Essay Relationships
  • Essay Religion
  • Essay Remote control helicopters
  • Essay Renting A House Or Apartment
  • Essay Retirement Planning
  • Essay RSS
  • Essay Running
  • Essay RVs
  • Essay Sales
  • Essay San Diego
  • Essay San Fransisco
  • Essay Satellite Radio
  • Essay Science
  • Essay Scotch
  • Essay Seattle
  • Essay Security
  • Essay Self Improvement Articles
  • Essay Self Help
  • Essay Self Improvement
  • Essays Self Improvement
  • Essay Sell Your House
  • Essay SEO
  • Essay Sexuality
  • Essay Shoes
  • Essay Show Business
  • Essay Site Promotion
  • Essay Ski vacations
  • Essay Skiing Locations
  • Essay Skincare
  • Essay Skin Cancer
  • Essay Sk Vacations
  • Essay Sleepingbaby
  • Essay Small Business
  • Essay Snoring
  • Essay Snoring remedy
  • Essay Snowboarding
  • Essay Snowmobiling
  • Essay Social Networking
  • Essay Society
  • Essay Sociology
  • Essay Software
  • Essay Spam
  • Essay Spirituality
  • Essay Sports
  • Essay Sports Car
  • Essay Sports coaching articles
  • Essay St. Thomas Vacations
  • Essay Stock Market
  • Essay Stress Management
  • Essays St Thomas Vacations
  • Essay Success
  • Essay Summer Vacations
  • Essay Supercross Racing
  • Essay Supplements
  • Essay Surround Sound
  • Essay Swimming Pools
  • Essay Tattoos
  • Essay Tax attorney
  • Essay Taxes
  • Essay Tech gadgets
  • Essay Teeth whitening
  • Essay Tennis
  • Essay Terrier dogs
  • Essay Thanksgiving Party Articles
  • Essay Theater Arts
  • Essay Time Share Investments
  • Essay Time Management
  • Essay Toothache and Tooth Care
  • Essay Top Golfing Accessories
  • Essay Tracking Software
  • Essay Trafficand SEO
  • Essay Traffic Generation
  • Essay Travel Tips To European Countries
  • Essay Travel Leisure
  • Essay Travel Tips
  • Essay Trucks SUVS
  • Essay Universal Studio Tours
  • Essay Vacations
  • Essay Vacuum Cleaners
  • Essay Valentines Day
  • Essay Vehicles
  • Essay Video Sites
  • Essay Video streaming
  • Essay VideoSites
  • Essay Vitamins
  • Essay Vitamins and Supplements
  • Essay WAHM
  • Essay Wart Removal
  • Essay Wealth Building
  • Essay Weather
  • Essay Web Design
  • Essay Web Traffic
  • Essay Web Design
  • Essay Web Development
  • Essay Web Hosting
  • Essay Wedding Favors
  • Essay Wedding Games Activities
  • Essay Weddings
  • Essay Weight Loss
  • Essays Weight Loss
  • Essay Wine
  • Essay Wine And Spirits
  • Essay Women s Issues
  • Essay Writing
  • Essay Writing Speaking
  • Essay YEAR OF CONTENT
  • Essay Yoga
  • Essay YouTube
  •  
    Free Essay
    Arts | domoniterisation paragraph | MONICA ASHLEY | apina hrbek | easy essay on the topic of Demonitisation | anything | essay on importance of demonitisation | write a paragraph on demonitisation | paragrapha on demonitisation | Demonitisation eassy word easy | a short paragraph on demonitisation | paragraph of demonitisation | argumentative essay on demonitisation | short paragraph on demonitisation | demonitisation eassy | demonetisation drive eassy point to point | fullopin tube kise kahte h | Essay on demonitisation for college student | eassy on demonitisation | short eassy on demonitisation | college essay about "demonitisation" | bhujangasan eassy | steroid hormones kise khte hai? | Demonitisation short paragraph | car danting kise kahte hai | demonitisation and student life essay | Gzhel pottery | hamilton coach dynamics wealth mbti types | the rain water damage the wall essay | demonitisation essay
     

     

     

     

     

     

     

     
     
     
      Free Essay Archive BloguinHos