Navigation
  • Essay Webtraffic
  • Essay Google Adsense
  • Essay Random Articles
  • Essay Various
  • Essay Self Improvement Articles
  • Essay Articles Marketing1
  • Essay Accounting
  • Essay Acid reflux
  • Essay Acne
  • Essay Adsense
  • Essay Adult
  • Essay Advertising
  • Essay Adwareand spyware
  • Essay Aff10mar
  • Essay Affiliate
  • Essay Affiliate Marketing
  • Essay Affiliate Marketing On The Internet
  • Essay Affiliate Success
  • Essay Affiliate Marketers
  • Essay Affiliate Articles
  • Essay Affiliate Programs
  • Essay After School Activities
  • Essay Aikido
  • Essay Air Purifiers
  • Essay Air freight
  • Essay Air Purifiers
  • Essay Alternative energy
  • Essay Alternative Medicine
  • Essay American History
  • Essay Anger management
  • Essay Art Auctions
  • Essay ArticleMarketing
  • Essay Articles
  • Essay Articles Web Design
  • Essay Articles Marketing
  • Essay Articles
  • Essay Article Marketing
  • Essay Article Writing
  • Essay Artmarketing
  • Essay Arts Entertainment
  • Essay Aspen nightlife
  • Essay Aspen Nightlife
  • Essay Astrology
  • Essay Astronomy
  • Essay Atkins Diet
  • Essay Attraction
  • Essay ATV
  • Essay Auctions
  • Essay Audio Video Streaming
  • Essay Autism
  • Essay Auto Navigation Systems
  • Essay Auto Responders
  • Essay Auto sound systems
  • Essay Auto Leasing
  • Essay Autoresponders
  • Essay Aviation
  • Essay Babies
  • Essay Baby
  • Essay Back pain
  • Essay Backyard Activities
  • Essay Bargain Hunting
  • Essay Bathroom Remodeling
  • Essay Bathroom accessories
  • Essay BBQs
  • Essay Beach Vacations
  • Essay Beauty
  • Essay Biking
  • Essay Biography
  • Essay Black History
  • Essay Blog Marketing
  • Essay Blogging
  • Essay Blogs
  • Essay Bluetooth Technology
  • Essay Boarding
  • Essay Boating
  • Essay Boats
  • Essay Bodydetox
  • Essay Book Marketing
  • Essay Book Reviews
  • Essay Breast Feeding
  • Essay Breast Cancer
  • Essay Budgeting
  • Essay Burglar alarm
  • Essay Business
  • Essay Buying A Boat
  • Essay Buying Paintings
  • Essay California tan
  • Essay Camera bag
  • Essay Candle Making
  • Essay Car Rental
  • Essay Car Stereo
  • Essay Cardio
  • Essay Careers
  • Essay Carpet
  • Essay Cars
  • Essay Cats
  • Essay CD duplication
  • Essay Celebrities
  • Essay Cell Phone
  • Essay Child Care
  • Essay Choosing the Right Golf Clubs
  • Essay Christmas Shopping
  • Essay Cigars
  • Essay Closet Organizers
  • Essay Clothing
  • Essay Coaching
  • Essay Coffee
  • Essay Coin Collecting
  • Essay Colic
  • Essay College
  • Essay College Scholarship
  • Essay Colon Cancer
  • Essay Communications
  • Essay COMPUTER GAMES & SYSTEMS
  • Essay COMPUTERS, LAPTOPS, SMARTPHONES
  • Essay Computers Technology
  • Essay Computer Certification
  • Essay Consumer Electronics
  • Essay Contact Lenses
  • Essay Cooking
  • Essay Copywriting
  • Essay Corporate gifts
  • Essay Crafts
  • Essay Crafts articles
  • Essay Craigslist
  • Essay Creating an online business
  • Essay Creativity
  • Essay Credit
  • Essay Credit Card
  • Essay Credit Cards
  • Essay Credit score
  • Essays Credit Cards
  • Essay Credit Card Debt
  • Essay Criminology
  • Essay Cruise Ships
  • Essay Cruises
  • Essay Currency Trading
  • Essay Customer Service
  • Essay Dance
  • Essays Data Recovery
  • Essay Data Recovery
  • Essay Dating
  • Essay Dating Women
  • Essay Debt
  • Essay Debt Consolidation
  • Essay Decorating for Christmas
  • Essay Dental
  • Essay Dental Assistant
  • Essay Depression
  • Essay Destinations
  • Essay Diabetes
  • Essay Diamonds
  • Essay Diesel VS Gasoline vehicles
  • Essay Dieting
  • Essay Digital Camera
  • Essay Digital photography
  • Essay Digital Cameras
  • Essays Digital cameras
  • Essay Digital Products
  • Essay Disease Illness
  • Essay Disneyland
  • Essay Divorce
  • Essay Divorce rebuild life
  • Essay Dogs
  • Essay Domains
  • Essay EBay
  • Essay Ebooks
  • Essay Ecommerce
  • Essay Education
  • Essay Elderly Care
  • Essay Elliptical trainers
  • Essay Email Marketing
  • Essay Emergency preparation
  • Essay Entrepreneurs
  • Essay Environmental
  • Essay Writing
  • Essay Ethics
  • Essay Eventplanning
  • Essay Excavation Equipment
  • Essay Exercise
  • Essay Extra Income
  • Essay Extreme
  • Essay Ezine Marketing
  • Essay Ezine Publishing
  • Essay Family Budget
  • Essay Fashion
  • Essay Fashion school
  • Essay Feng shui
  • Essay Finance
  • Essay Finance and insurance
  • Essay Fishing
  • Essay Fitness
  • Essay Fitness Equipment
  • Essay Food Beverage
  • Essay Forex
  • Essay Formula D Racing
  • Essay Forums
  • Essay Fruit Trees
  • Essays Fruit Trees
  • Essay Fundraising
  • Essay Gambling
  • Essay Gambling Casinos
  • Essay Games
  • Essay Garage Remodeling
  • Essay Gardening
  • Essay General
  • Essay Goal Setting
  • Essay Golden Retriever
  • Essays Golden Retriever
  • Essay Golf
  • Essay Google Sense
  • Essays Google Adsense
  • Essay Gourmet
  • Essay Government
  • Essay Grief
  • Essay Hair Loss
  • Essay Happiness
  • Essay Hardware
  • Essay Health
  • Essay Health Articles Pack
  • Essay Healthy Aging
  • Essay Healthy Eating
  • Essay Health Fitness
  • Essay Health Insurance articles
  • Essay High Definition Video Cameras
  • Essay High Definition Video Cameras
  • Essay Hiking and Camping
  • Essay Hobbies
  • Essay Hobby Articles
  • Essay Holiday Games Activities
  • Essays Holiday Games Activities
  • Essay Holidays
  • Essay Home and constructions
  • Essay Home decorating
  • Essay Home Schooling
  • Essay Home Security
  • Essay Home Theater Systems
  • Essay Home Theater
  • Essay Homeschooling
  • Essay Home Security
  • Essay Home Based Business
  • Essay Home Entertainment
  •  
    Free Essay
    9.3 of 10 on the basis of 2931 Review.
     

     

     

     

     

     

         
     
    Why should i bother with optimised online copywriting

     

    It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and science in a balanced technique combining many different elements. This integration of disciplines is required to satisfy both the technical and the aesthetic objectives of a website. Optimised online copywriting should ensure that your website is: • highly readable to your viewers • highly visible to the search engines, and thereby • commercially successful for you. Many people and businesses don't have the time to actually write web copy themselves. A professional freelance copywriter can furnish you with keyword-rich, highly original web content to enhance and improve the quality of your website, with the aim of transforming more of your visitors into customers. Rarely will you get a second chance to engage your customer's attention, so your first shot must be formatted for maximum sales potential, catching the eye of the search engine robots as well. But not too much… If your copy goes overboard in favour of the search engines it can earn a penalty from Google that will negatively effect your rankings. Your website must always have the reader as priority. This makes more business sense anyway. Search engines provide a way for potential customers to find you on the internet. People type a keyphrase or keyword into a search engine, such as Google, Yahoo or MSN (or one of the many other popular engines) and this returns a page of listings - web page suggestions for that particular phrase or word. Obviously, you want your website to feature highly in this list. Optimised online copywriting specifically targets the words and phrases people are using when searching for a product on the internet (Search Engine Marketing (SEM), keyword research). You want to make sure your website stays at the top of the listings so people go to your website before others. With targeted copy in place, search engines are more likely to index your web site on page one, than if it does not include keyword-rich copy. This is an ever more important issue when dealing with Google, the leading search-engine today. To rank highly in the search engines the words on your web pages should never be an afterthought, but should be included right at the beginning in the original design of your website. Content development is the most valuable asset web developers can utilise in the bid for productive, successful search engine optimisation and Search Engine Marketing (SEM). Hiring a professional copywriter is a wise investment in your business future. Even if you don’t want to optimise your site you should make sure that the words on your site are reasonable, enticing, spelled correctly and artfully arranged to engage attention. Just because you can type letters or write some emails doesn't mean you can write the copy for your website. The writing on your homepage is often the way people determine whether the website is a scam or the genuine article, good quality or a shabby affair. Your website’s credibility takes a nose-dive if the spelling is wrong, the grammar incorrect, or it just reads like bad, clumsy English. People will be disinclined to trust your content. Within the search engines new technologies and algorithms are being developed all the time to make search methodologies smarter, more astute. It's never a coincidence when someone types in a search phrase and your website is indexed highly on the page. Keyword rich online copywriting is a significant and critical component in gaining high rankings on the search engines. Recently, Google has been pioneering a new trend of intelligent search engines which are not attracted by mere repetition of words throughout the text, but which look for meaning, attempting to make grammatical sense of the information, trying to understand what the web page is actually saying. This is forcing webmasters to improve the content on their web pages or suffer the consequences. The old saying has never been more relevant: "content is king."

         
    Writing benefit driven web copy 4 steps to more sales

     

    You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers ( divinewrite/benefits. htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!) As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their message, and create web copy (and a web structure) which engages their readers. As a result, over the years I’ve developed a process for doing this effectively. There are four main steps: 1) Identify benefits 2) Identify how you deliver these benefits 3) Prioritise your benefits 4) Write the content Although this article touches on step 1, it’s mostly about steps 2, 3, and 4. STEP 1 – IDENTIFY YOUR BENEFITS Branding aside, most websites are about selling. Customers don’t want to know what you can do; they want to know what you can do for THEM. That means the first question you should ask is, “What benefits do I offer my customers?” This is usually the first step toward identifying the key message to be conveyed. That’s not to say that your website shouldn’t describe your products and services. You just need to make sure it describes them in terms of benefits to your customer. But benefits identification is outside the scope of this article. If you’d like to find out more about how to engage your customer with benefits, go to divinewrite/benefits. htm. STEP 2 – IDENTIFY HOW YOU DELIVER THESE BENEFITS Of course, you can’t just claim to deliver benefits and stop at that. You need to support that claim. On your website, you’re going to need to convince your audience that you actually do deliver these benefits. Anyone can say they deliver benefits, but few can say it persuasively. From step 1 you’ll have a list of benefits. Now you need to think about how you deliver each benefit in that list. This is where you start talking about features – price, product highlights, distribution channel, competitor weaknesses, external factors, USPs, etc. It’s helpful if you draw up a table with one column for benefits and one for the features which deliver those benefits. (Click divinewrite/downloads/benefitsfeatures. doc to download an example Benefits-Features table – 20KB.) You’ll probably find this process much easier than identifying benefits. In fact, you’ve probably got most of this information written down already… somewhere. If not, chances are you uncovered a good portion of it when you were brainstorming for benefits. TIP: If you’re having trouble identifying supporting features, before filling out the table, try listing everything you can think of which relates to what you do and how you do it. Don’t worry about the order. Just braindump onto a piece of paper, a whiteboard, a Word document, anywhere… Don’t leave anything out, even if it seems unimportant. (You’d be surprised how important even the most insignificant details can become once you start assigning them to benefits.) If you start getting lost, think back to the question you’re trying to answer: How do you deliver your list of benefits to your customer? Once you’ve done your braindump, read through it and decide which specific benefit each feature delivers. STEP 3 – PRIORITISE YOUR BENEFITS Now that you’ve identified all the things you COULD say, it’s time to figure out what you SHOULD say and where you should say it. This is where your benefits-features table comes into play. Read through your list of benefits and prioritise them according to how compelling they will be to your reader. The reason for this? Priority determines prominence. The most compelling benefits will need to be prominent on your site. TIP: Be aware that your list may include some benefits which everyone in your business category could claim. In other words, they’re not just specific to your company, but apply to the type of service you offer. For example, if you sell a Content Management System (CMS) for website creation, you may list “Greater control for marketing managers” and “Less expense updating content” as benefits. Every CMS vendor could claim these benefits, so you’ll need to question their importance. Will they differentiate you from your competitors. Generic benefits can be useful if none of your competitors are using them, or if you feel you need to educate your market a bit before launching into company-specific benefits. STEP 4 – WRITE YOUR CONTENT So now you know what you’d like to say, it’s time to decide how to say it. This is about three things: i) Subject – What is the subject of your site; features or benefits? ii) Structure – How do you structure your site such that your customers will read your most compelling benefits? iii) Words – What words should you use to best engage your audience (and the search engines)? The remainder of this article is dedicated to Subject and Structure. For further discussion of Words, see divinewrite/webwriting. htm and divinewrite/seocopy. htm). Subject What is the subject of your site; features or benefits? The answer to this question lies in audience identification. If your audience knows a bit about the type of product or service you’re selling, lead with features (e. g. processor speed, turnaround time, uptime, expertise, educational qualifications, wide product range, etc.). But make sure you talk about their benefits, and make sure the features offering the most important benefits are the most prominent. Here’s a simplified example… “Cool Widgets offers: -- Standard Operating Environment – Significantly reducing the complexity of your IT infrastructure -- System upgrades which are less expensive to license – Providing excellent TCO reductions” In cases where you’re selling to an audience who knows very little about your product or service, lead with benefits (e. g. if you’re selling something technical to a non-technical audience). Here’s the same simplified example, reversed for a novice audience… “Cool Widgets offers: -- Reduced complexity of IT infrastructure – We can implement a Standard Operating Environment for your organisation -- Reduced TCO – We can upgrade your IT to systems which are less expensive to license” Structure How do you structure your site such that your customers will be sure to read your most compelling benefits? The answer is, keep it short ‘n sweet. And make it scannable. This doesn’t mean you have to cut features or benefits. You just have to structure your site to accommodate your message. While every site is different, as a rule of thumb it’s a good idea to introduce your main features and benefits on your home page. Summarise them – preferably using bullet points, but at the very least, clearly highlight them so that your audience can scan-read (e. g. bold, underline, colour, link). Then link from each summarised feature or benefit to a detailed description. Try to keep each page to approximately 200-400 words. You may need several pages to detail all your features and benefits. (Click divinewrite/downloads/pagestructure. doc to download a page structure template – 29KB.) TIP: In cases where you need to introduce features and benefits which are generic to your field (rather than specific to your offering), your home page is generally the best place to do it. From there, you can lead to a second page summarising the specific features and benefits of your offering. Conclusion Web copy is about far more than just clever words. It’s essential that you identify the benefits you offer your customer, and that you can convince your customer you actually deliver those benefits. I hope that the guidance and tools provided in this article will help you on your way to engaging web copy which converts to sales. Happy writing!

         
    Writing helpful help a minimalism checklist

     

    User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product. It’s a subtle – but vital – distinction. Research shows that the key to effective user documentation is writing task oriented help. Even better, write your help according to the minimalist theory. In the documentation world, “minimalism” is a fancy word for a commonsense practice. In basic terms, it means write to your reader and keep it simple. The theory itself has a lot of twists and turns. If you want to read a great – but slightly wordy – book on the subject, check out the book “Minimalism Beyond the Nurnberg Funnel”, 1998, edited by John Carroll. In the meantime, if you can tick every item in the following checklist, you’ll be well on your way to usable online help that both your readers and your managers will thank you for. Helpful Help Checklist 1. Base the help on real tasks (or realistic examples) 2. Structure the help based on task sequence – Chapter headings should be goals and topics should be tasks 3. Respect the reader's activity – this is generally more about what you don’t do than what you do. Don’t waste the reader’s time by diving off into tangents 4. Exploit prior knowledge and experience – Draw the reader’s attention to previous tasks, experiences, successes, and failures 5. Prevent mistakes - "Ensure you do x before doing y" 6. Detect and identify mistakes - "If this fails, you may have entered the path incorrectly" 7. Fix mistakes - "Re-enter the path" 8. Provide error info at end of tasks where necessary (rule of thumb, one error info note per three tasks is a good average) 9. Don't break up instructions with notes, cautions, warnings, and exceptional cases - Put these things at the end of the instruction, wherever possible 10. Be brief, don't spell everything out, especially things that can be taken for granted 11. Omit conceptual and note information where possible, or link to it. Perhaps provide expansion information at the end of the topic, plus maybe a note that there are other ways to perform the task/goal, but this is the easiest 12. Sections should look short and read short 13. Provide closure for sections (e. g., back to original screen/goal) 14. Provide an immediate opportunity to act and encourage exploration and innovation (use active invitations to act, such as, "See for yourself..." or "Try this..." rather than passive invitations such as, "You can...") 15. Get users started quickly 16. Allow for reading in any order - make each section modular, especially goals, but perhaps tasks (definitely if they can be performed in different order) 17. Highlight things that are not typical 18. Use active voice rather than passive voice 19. Try to account for the user's environment in your writing 20. Before writing anything, ask yourself “Will this help my reader?” By building these practices into your documentation process, you’ll find that your online help becomes easier to write, shorter, and far more usable for your reader. What’s more, your boss will love you!

         
    Writing sales copy that sells

     

    When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter: 1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers attention and make them want to continue reading. 2. CREATE EXCITEMENT WITH A SUB-HEADLINE. In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader. If you are offering a limited promotion, specify the limitations of your offer here. 3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three good reasons to buy your product. These reasons have nothing to do with the product's features; think about what your customer wants. For example, if you are selling holiday villas, say something like: "If you want to take advantage of the comfort of a luxury apartment, enjoy the Mediterranean sun and save money on your summer vacations, then this might be the most important letter you'll ever read" 4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This is the specific benefit that differentiates your product from all the others. At this point, you must mention your USP in one or two sentences. You will explain the details later in the sales letter. 5. PROVE YOUR CREDIBILITY. The most important thing to sell on the internet is credibility. Your readers have to trust you before they will buy anything from you. Give them three reasons why they should believe you. Try to prove that what you say is true. 6. EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT. Explain how your product will improve your reader's life or how it will solve a problem. The more detail you can provide, the more convincing your copy will be. 7. PROVIDE MORE DETAIL ABOUT YOUR PRODUCT. Here is where you can tell the reader everything about your product. Use as much space as you need. Write until you get bored. 8. INCLUDE CUSTOMER TESTIMONIALS. In order to continue establishing credibility, mention testimonials of customers that have already bought from you and enjoyed your product. Have them mention what they liked most about the product instead of making general comments like "I really loved your product..." or something similar. Mention at least five testimonials. 9. ELIMINATE THE COMPETITION. You eliminate your competition by giving your reader the information they need to see that your product is superior. Mention the elements where your product is excellent and much better than your competition. 10. BUILD VALUE. To build value in your offer you have to let your readers know that your offer is so good, that they cannot refuse to take it. One way of doing this is to compare the value of your offer with the normal value of your product. 11. PROVIDE A SUMMARY OF EVERYTHING YOUR CUSTOMER WILL RECEIVE. Make sure your reader understands everything he is going to get from you. 12. MENTION THE PRICE OF YOUR PRODUCT. Mention the regular price and the sale price of your product. The regular price must be crossed out and the offer must follow. 13. LIST YOUR BONUS PRODUCTS. The objective is to prompt immediate action by offering something extra. With this strategy, you are also adding value to your product. You can also try to create a sense of urgency by telling that the bonuses will only be available for a short time. 14. OFFER A STRONG GUARANTEE. The strongest guarantee you can offer is a "money back" guarantee. The willingness to offer your product at no risk will generate a lot of trust and confidence among your readers. You have to honour your guarantee for any returns you may get, but you can be sure that the sales you will generate with this strategy will be by far outnumber the number of returns. 15. RE-EMPHASIZE YOUR GUARANTEE. Remove all elements of risk by closing your sales copy with something like: "You don't have to decide now if this product is for you. Just get it and try it out. If it doesn't do everything I say and more, if you don't save money, or if your business doesn't improve, or if your life isn't better, or if you don't absolutely love it, just let me know and I'll give you every cent of your money back! So you have nothing to lose and everything to gain." 16. TELL THEM HOW TO ORDER YOUR PRODUCT. Provide detailed instructions about how to place the order. 17. SIGN THE LETTER. Use your full name and title. 18. CLOSE WITH A "P. S." Use this part to emphasize the most relevant points of your letter. Remember that this will be a long sales copy that will take your readers some time to read. With this in mind, you must work on the format and design of the copy so that it is as friendly as possible. Highlight the most important statements, so that the letter can also be read in one or two minutes.

         
    Writing seo copy 8 steps to success

     

    : We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after. There’s a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that’s only half the battle. You need to think of these tags as street-signs. That’s how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren’t used in your copy, your site won’t be indexed for those keywords. But the search engines don’t stop there. They also consider how often the keyword phrase is used on the page. To put it simply, if you don’t pepper your site with your primary keywords, you won’t appear in the search results when a potential customer searches for those keywords. But how do you write keyword-rich copy without compromising readability? Readability is all-important to visitors. And after all, it’s the visitors that buy your product or service, not search engines. By following these 8 simple guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors. 1) Categorise your pages Before writing, think about the structure of your site. If you haven’t built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit. 2) Find out what keywords your customers are searching for Go to wordtracker and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when they’re searching for these things. These are the words you’ll want to use to describe your product or service. (Make sure you read WordTracker’s explanation of their results.) 3) Use phrases, not single words Although this advice isn’t specific to the web copy, it’s so important that it’s worth repeating here. Why? Well firstly, there’s too much competition for single keywords. If you’re in computer sales, don’t choose “computers” as your primary keyword. Go to Google and search for “computers” and you’ll see why… Secondly, research shows that customers are becoming more search-savvy – they’re searching for more and more specific strings. They’re learning that by being more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use “cheap second hand computers” as your primary keyword phrase. This way, you’ll not only stand a chance in the rankings, you’ll also display in much more targeted searches. In other words, a higher percentage of your site’s visitors will be people after cheap second hand computers. (WordTracker’s results will help you choose the most appropriate phrases.) 4) Pick the important keyword phrases Don’t include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on “cheap second hand macs”. For the PCs page, focus on “cheap second hand pcs”, etc. 5) Be specific Don’t just say “our computers”. Wherever you would normally say “our computers”, ask yourself if you can get away with saying “our cheap second hand Macs” or “our cheap second hand PCs”. If this doesn’t affect your readability too badly, it’s worth doing. It’s a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service… 6) Use keyword phrases in links Although you shouldn’t focus on every keyword phrase on every page, it’s a good idea to link your pages together with text links. This way, when the search engines look at your site, they’ll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your “Cheap Second Hand Macs” page, include a text link at the bottom to “Cheap Second Hand PCs”. If you can manage it without affecting readability, also include one within the copy of the page. For example, “As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs”. TIP: If you don’t want your links to be underlined and blue, include the following in your CSS file: Then format the HTML of each link as follows: As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs. 7) Use keyword phrases in headings Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorise your site. Try to include your primary keyword phrases in your headings. In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read. 8) Test keyword phrase density Once you’ve made a first pass at the copy, run it through a density checker to get some metrics. Visit gorank/analyze. php and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you’re looking for. Any less, and you’ll probably need to take another pass. Follow these guidelines, and you’ll be well on your way to effective SEO copy. Just remember, don’t overdo it. It’s not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help. Don’t worry, though. If you’ve already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.

         
    Writing the perfect sales letter

     

    Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5 The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around. Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book Your sales copy must do the following three things • Get the attention of the prospects • Communicate the benefits of the product • Persuade the prospects into the desired action Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used Sales letter Structure • Header/Title • Promises • Testimonial • Info product • Benefit • Bonuses • Guarantee • Summary This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula? Header The main function of the header/title is to grab the reader’s attention. The header should be displayed in a large, bold font. This demands your potential customer’s attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header. A Promise This section promises the potential customer a huge benefit which is almost too good to be true. It’s ok if it’s a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline Discover how my 5 step affiliate programme can increase your income by 10,000 a month Testimonials In this section you include testimonials that old/new customers have sent you about your product or service. You probably don’t have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one. Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late. Info and product In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important. Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing Benefit This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it’s all true. Keeping their trust is highly important. Bonuses This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns Guarantee Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be “first timers” therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product. Summary This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don’t they wont. Finally make it easier for them to order like an “order now” button shown below. At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web’s top e-book publishers sales sites. You can check out my own sales page at ebookprofitmaker Sales Letter generator Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here Credit card Transactions Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company’s, including Clickbank, have a set of rules that you must abide by to use their software. Don’t panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are: You must provide on your sales page: • Detailed description of your product • Buy now link • Explain how the product will be delivered • Mention how long the delivery will take * remember theses are rules not suggestions So that is everything you need to know on how to write your sales letter, hers a quick summary We need to: • Write the sales letter before the e-Book • Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary • You can have your sales letter made by Sales letter generator • Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company

         
    Your faq page a sales tool you bet

     

    by Karon Thackston © 2006 The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool. Did you think of that? If not, you’re losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions. Let me give you a before and after version of one site I visited. I’ve changed some of the information so as not to promote (or embarrass) the site owner. BEFORE What is the source of the minerals used in your supplements? We use all-natural minerals from sources such as limestone and dolomite. Nothing artificial. [back to top] What is the source of Vitamin C? Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for the industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of the most common organic compounds in nature. [back to top] Informative? Yes. Does it answer the question? Yes. Does it contribute to making the sale? Not really. Now, let’s change these two answers just a bit, add a link or two, and see how much more powerful they can become. AFTER What is the source of the minerals used in your supplements? We use all-natural minerals from sources such as limestone and dolomite. These 100% natural minerals are then carefully processed under low heat to remove impurities and preserve quality. Many minerals are processed under high heat, which literally kills the beneficial elements of the mineral. Because of our devotion to producing quality vitamins and minerals, we take additional precautions that other manufacturers skip. To ensure you receive the most potent supplements possible, choose XYZ Vitamins. [shop for minerals] [back to top] What is the source of Vitamin C? Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for the industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of the most common organic compounds in nature. XYZ Vitamins uses only organically-grown grapes and corn, and we extract our own D-Glucose to ensure the process remains 100% natural. No other manufacturer in the world has developed its own facility specifically to produce the highest quality of Vitamin C. We go the extra mile to ensure the vitamins and minerals you buy from XYZ Vitamins are the most beneficial for you and your family. [shop for vitamins] [back to top] See the difference? The “before” versions JUST answer the questions. The “after” versions boost consumer confidence, promote unique qualities of the products, and offer easy-to-follow links to buy the products in question. By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!

         
    2 Must know copywriting secrets that guarantee success

     

    Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do to reach both buyers. How to reach…. The Impulsive Buyer 1. Use attention getting headlines and sub headlines. 2. Capitalize of graphics that enhance your message… Photos Captions Varying fonts and font sizes Shading Use Bold Headlines Highlight with shaded areas or bullets The Analytic Buyer 1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you’ve got a winning marketing piece that is guaranteed to be successful Inside knowledge of how your potential buyers react is the key to getting their attention… and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!

         
    5 Must have questions in a sales letter must know

     

    People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars. Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions: 1. What’s in it for me? The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline. 2. How will my life be better? This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you’ll see a huge increase in your sales instantly. Use their desires to attract themselves, that’s where you will get them nodding their heads and continue reading right until the end. 3. Why should I trust you? People are skeptical when it requires them to take out their wallets in order to buy a certain product. You need to clear their doubts by providing positive testimonials from your previous customers and emphasize the benefits of your product. If you don’t have testimonials for your product, search for forums related to your niche and offer to give a complimentary copy in exchange for a testimonial – usually you will get a hot response in no time. 4. What will happen if I say no? You are not going to let them say no, that’s it. Remind them about the problems that they are having, the frustrations, how much money will they lose, or how sad their lives are currently – and tell them how they can change all of them in one shot, just by a small investment in your product. 5. Will I be stuck with your product? This is where you seal the deal. Tell them that you provide a 100% satisfaction guarantee, they must get it now. The most important thing is to make them buy, and the rest depends on their choices. 70% of the people who purchase a product will not refund it unless they have seen something similar before or they’ve planned to only “borrow” it since the beginning. When you have all these points to answer your prospects’ questions in your sales letter, not only will you gain an unfair advantage over your competition but also let your prospect know that you care about their problems and you have the solution that they need.

         
    6 Reasons why case studies are a terrific market for freelance writers

     

    I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?” I didn’t have a clue. Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year. Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!) If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service. Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job. That spells OPPORTUNITY for you and me. And it gets better. Consider the following: 1. Case studies are not difficult to write. They are similar in style and format to a newsletter article. So if you can write one of those, you can write a case study. 2. Case studies are relatively short Usually about 400-800 words in length. Once you’ve gained a little experience, you’ll be able to knock one off in less than a day. 3. The formats are standardized Unlike ads and direct mail, you won’t get stressed out by having to come up with a dazzling new concept or killer headline. The basic structure of a case study is remarkably simple. All that’s required of you is to get the facts and write a good piece. 4. Case study writers are in demand More companies are scrambling to get case studies written today than ever before. I can’t give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years. 5. There is little competition I’m not sure why, but few copywriters go after this market. Some may not know it exists. Others may mistakenly think that case studies are dull or technical. Not true! Case study writing is storytelling. It’s fun. 6. Case studies pay well Surprisingly well. Now you won’t get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more. Right now the case study market is booming. Why not jump in and get your share of these fascinating and lucrative writing gigs?

         
    7 Essential tips for reviewing copy

     

    : Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. 1. Review the copy from the customers’ perspective. On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. 2. Don’t get hung up on grammar and usage. If you think the copywriter broke a writing rule, 9 times out of 10 there was an excellent reason. Copywriters are sales people in print, so if we take liberty with the English language, it’s for effect. Plus, be aware that copywriters (and proofreaders) review and correct the copy before you see it. For example, I consider spelling, grammar, style issues, trademark usage, and more to ensure the quality control of every piece of copy I write. 3. Avoid copy by committee. There’s that old joke that says if you want to kill an idea or project, start a committee. Copy by committee is no different. Conflicting and misguided comments put the copywriter and creative team in the awkward position of trying to please everyone except who matters most -- the intended audience. One way around this is to circulate informational copies to people who would like to see the copy. They can make comments without being part of the formal approval process. 4. Minimize the rounds. Provide complete feedback on the first round, forwarding all your comments, suggestions, and changes to the copywriter. That way the copywriter can consider everything when he or she rewrites the copy and you can shorten the review cycle. Copy is typically stronger when it’s created in three or fewer rounds. 5. Provide specific comments. When you provide specific comments, the chances of succeeding on the rewrite improve dramatically. For example, instead of saying, "This isn’t strong enough," say, "The tone needs to be more authoritative" or "These are additional benefits the copy should cover." Often times putting your comments in writing will help you be more specific than if you just provide them orally. 6. Let the copywriter rewrite the copy. Instead of trying to "write" the changes yourself to be incorporated, tell the copywriter your concerns and let him or her address them. The copy will benefit when the copywriter does the rewriting. 7. Judge the copy based upon your objectives. In the end, the copy was written with particular objectives in mind: to build your brand, generate leads or sales, inform about your company, products, or services, and so on. Make sure the copy is technically accurate and factually correct. Then critique the copy based upon what you want it to accomplish, not on the number of superlatives, your competitor’s latest ad campaign, or how it compares to your previous brochure. (c) 2005 Neil Sagebiel

         
    8 Steps to irresistible email copy every time

     

    => Step #1 - WHO DO YOU THINK YOU`RE TALKING TO? Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Ask yourself these questions: - What do your prospects/customers want? - What frustrates your prospects/customers most? - Who else is selling something similar to you? - Why should your prospects/customers believe you? - Why should prospects/customers respond to you instead of someone else? - What kind of appeals will your target market respond to? => Step #2 - A GREAT SUBJECT IS YOUR OBJECT Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up? Your SUBJECT LINE is the key. There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples: - State a powerful benefit - "Empowerism Satisfies Your Need for Leads" - Pique curiosity - "Empowerism Has Uncovered the Secrets of Success" - Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!" - Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight" Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.) => Step #3 - WHAT`S IN IT FOR THEM? Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see below). Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more. => Step #4 - AN EMOTIONAL APPEAL When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect. Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security. => Step #5 - A NAME YOU CAN TRUST To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised. How do you do that? Here are three ways you can build credibility with the readers of your sales letter: - Provide testimonials. - Include endorsement letters from authority figures in your industry - Make your offer and promises sincere and believable. => Step #6 - A GUARANTEE Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it. You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether. => Step #7 - DON`T FORGET TO ASK It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple. - From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!) If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again. => Step #8 - THE EYES HAVE IT It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button. The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.

         
    8 Strategies to catapult your copywriting skills to the next level

     

    I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one: Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two: Pull them in with the first line. You’ve got to create interest with the reader, the very first line that they read. Number three: Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them. Number four: Just let it flow. When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow. Number five: Write like you speak. I briefly touched on this in one of the earlier points. But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want. Number six: Make your communication easy to read. What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas. Number seven: I want you to stress the benefits and not the features. I want you to put yourself in the shoes of the person reading your communication piece The number one question that they’re going to be asking is: What’s in it for me? You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use. Number eight: I want you to keep the reader interested. How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I’m going to give you a few of them right now. - You can use graphs. - You can use pictures. - You can use audio. - You can use video. - Another one that people love to see are testimonials. - Another one that you can always use is giving examples of proof. - Do you have checks? - Do you have screen shots of people registering for certain things? Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it – screen shots, pictures, testimonials – these are all great things of proof. So there you have it… 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!

         
    9 Essential items your website copywriter must know about your business before writing a word

     

    …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service, your goals for the project, what makes your customers tick and what distinguishes you from the competition. If your copywriter is not covering these topics and asking these questions before he begins writing your copy, you will not get the biggest bang for your buck. Website copywriting components: · Project Objective Is the purpose to make a sale, educate your customers, raise market awareness of your product or service, enhance your company image…or perhaps , internally, excite your sales force, improve company esprit de corps, build company loyalty? · Target audience: Who is the customer to whom we are writing? What are their sex and ages? What jobs they hold? What about their social status and economic circumstances? Where are your customers geographically concentration? What motivates them? What if anything do they already know about your product/service? · Product description: What are all the product’s features; its specifications, components, its manufacturing and delivery process? What efforts have een made to market it to date? · Customer benefit: Why should the customer buy your product or service? Can you quantify savings in time, money and/or effort? What is the relative importance of this product/service to the customer? · Support for benefits claims: What proof is available to support your product/service claims; in the form of test data, focus group reports, testimonials? We are looking for specific, quantifiable facts here, not subjective generalities. · Competition: Who are your competitors in the marketplace? How can I get an objective assessment of their features and a comparison to your product or service? · Creative consideration: What are the limitations and constraints for the promotion; such as budget, schedule, and overall requirements? · Distribution: How do you intend to market this promotion? What is the planned marketing campaign…ad runs when and where, brochure distribution and mailing plans? · Unique Selling Proposition: What specifically makes your product/service unique in the marketplace? What separates you from the competition? Copyright Alan Richardson

         
    9 Tips for better copywriting

     

    We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt for “He was loud, boring and always later that Joan.” Specifics are more convincing. Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc. Modify thy neighbor. Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.) Use single verbs to avoid doublespeak. Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.” Vary sentence length. A string of sentences all the same length can be boring. Start with a short sentence or at least a medium-length one, then go long, short, medium or any combination thereof. Imagine a person talking in sentences that are all the same length. Robotic. Are your sentences like the Energizer Bunny? They go on and on. Just because you’re conveying legal or complex technical information, doesn’t mean you have to use serpentine sentences that never seem to end. Instead of saying “Laser beams, which have many properties that distinguish them from ordinary light, result from the emission of energy from atoms in the form of electromagnetic waves.” Break up and re-phrase to “Laser beams have many properties that distinguish them from ordinary light. They are produced when atoms emit energy in the form of electromagnetic waves.” Go short and sweet. Why use a 4- to 5-word phrase when a 1- to 2-word version will do nicely—with no loss in meaning? Statements like “in view of the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication. Don’t overstate the obvious. Redundancy is good for space travel, but not for clear writing. Phrases like "anticipate in advance," "totally finished," or "vital essentials" will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like "thoughts and ideas" or "actions and behavior.” It makes readers wonder if you really meant to say two different things or just wanted to reinforce one word with a needless synonym. So the next time you’re struggling with that sales letter, mailer or web page, follow these simple rules. They’ll help you communicate your message more clearly and with greater selling power. Remember, there are 26 letters in the English alphabet. Use them wisely.

         
     
         
    Essay Service
  • Essay Home Family
  • Essay Home Improvement
  • Essay Home Security
  • Essay Horse racing
  • Essay Hosting
  • Essay Humanities
  • Essay Humor
  • Essay Hunting
  • Essay Hybrid car
  • Essay Hypoallergenic dogs
  • Essay Improve personal life
  • Essay Innovation
  • Essay Inspirational
  • Essay Insurance
  • Essay Interior Design
  • Essay International Airports
  • Essay Internet security
  • Essay Internet Marketing
  • Essay Internet Business
  • Essays Internet Marketing
  • Essay Investing
  • Essay Investment Basics
  • Essay Ipod Video
  • Essay Ireland golf vacation
  • Essay Jewelry
  • Essay Jewelry Wholesale
  • Essay Job Search
  • Essay Junior golf
  • Essay K 12 Education
  • Essay Kitchen
  • Essay Kitchen Remodeling
  • Essays Kitchen Remodeling
  • Essay Koi
  • Essay La Jolla California
  • Essay Landscaping
  • Essay Language
  • Essay Las Vegas
  • Essay Law
  • Essay Leadership
  • Essay Leasing
  • Essay Legal
  • Essay Leukemia
  • Essay Loans
  • Essay Low cholesterol
  • Essay Making Money With Articles
  • Essay Male menopause
  • Essay Management
  • Essay Marketing
  • Essay Marketing PLR
  • Essay Marketing Your Business On The Internet
  • Essay Marriage
  • Essay Martial Arts
  • Essays Martial Arts
  • Essay Writing Martial Arts
  • Essay Medicine
  • Essay Meditation
  • Essay Membership Sites
  • Essay Men s Issues
  • Essay Mesothelioma
  • Essay Mexico Vacations
  • Essay Microbrews
  • Essay Mini Blinds or Wood Shutters
  • Essay MLM
  • Essay Mobile A V
  • Essay Mobility scooters
  • Essay Monograms
  • Essay Mortgage
  • Essay Motivation
  • Essay Motor Homes
  • Essay Motorcycles
  • Essay Motorcycles and Scooters
  • Essay Mountain Biking
  • Essay Movies
  • Essay Movie Reviews
  • Essay Moving
  • Essay Moving overseas
  • Essay Movinghouse
  • Essay Multiple Sclerosis
  • Essay Muscle Building
  • Essay Music
  • Essay Music Reviews
  • Essay Mutual Funds
  • Essay Myspace
  • Essay Networking
  • Essay Networks
  • Essay New Air Travel Rules
  • Essay New Years Eve Party Planning
  • Essay New York
  • Essays New York
  • Essay NewAirTravelRules
  • Essay Newport Beach
  • Essay New Years Eve Party Planning
  • Essay Niche Marketing
  • Essay Nursing Assistant
  • Essay Nutrition
  • Essay Office Chairs
  • Essay Online Dating General
  • Essay Online Dating Man
  • Essay Online Dating Woman
  • Essay Online Shopping
  • Essay Opt In List
  • Essays Opt In List
  • Essay Organizing
  • Essay Outdoors
  • Essay Outsourcing
  • Essay Outsourcing Ebooks and Software Jobs
  • Essay Ovarian Cancer
  • Essay Paint Ball
  • Essay Parenting
  • Essay Parentingskills
  • Essay Paris
  • Essay Personal Loans
  • Essay Personal Finance
  • Essay Pet health care
  • Essay Pets
  • Essay PH Miracle Diet
  • Essay Philosophy
  • Essay Photography
  • Essay Playstation3
  • Essay PLC AffiliateMarketing
  • Essay Podcasting
  • Essay Podcasts
  • Essay Poetry
  • Essay Politics
  • Essay Politics Commentary
  • Essay Politics Current Events
  • Essay Politics History
  • Essay Pool Accessories
  • Essay Porsche
  • Essay Power Tools
  • Essay PPC
  • Essay PPC Advertising
  • Essay Pre Paid Legal
  • Essay Pregnancy
  • Essay Private Jet Charters
  • Essay Private Label Resell Rights
  • Essay Private Yacht Charters
  • Essay Private investigation
  • Essays Private Label Resell Rights
  • Essay Product Reviews
  • Essay Prostate Cancer
  • Essay Psychology
  • Essay Public Relations
  • Essay Public Speaking
  • Essay Rawfood
  • Essay RC Hobbies
  • Essay Rc car
  • Essay Re Financing
  • Essay Real Estate
  • Essay Real Estatearticles
  • Essay Real Estate
  • Essay Recipes
  • Essay Recreation Sports
  • Essay Reference
  • Essay Reference Education
  • Essay Relationships
  • Essay Religion
  • Essay Remote control helicopters
  • Essay Renting A House Or Apartment
  • Essay Retirement Planning
  • Essay RSS
  • Essay Running
  • Essay RVs
  • Essay Sales
  • Essay San Diego
  • Essay San Fransisco
  • Essay Satellite Radio
  • Essay Science
  • Essay Scotch
  • Essay Seattle
  • Essay Security
  • Essay Self Improvement Articles
  • Essay Self Help
  • Essay Self Improvement
  • Essays Self Improvement
  • Essay Sell Your House
  • Essay SEO
  • Essay Sexuality
  • Essay Shoes
  • Essay Show Business
  • Essay Site Promotion
  • Essay Ski vacations
  • Essay Skiing Locations
  • Essay Skincare
  • Essay Skin Cancer
  • Essay Sk Vacations
  • Essay Sleepingbaby
  • Essay Small Business
  • Essay Snoring
  • Essay Snoring remedy
  • Essay Snowboarding
  • Essay Snowmobiling
  • Essay Social Networking
  • Essay Society
  • Essay Sociology
  • Essay Software
  • Essay Spam
  • Essay Spirituality
  • Essay Sports
  • Essay Sports Car
  • Essay Sports coaching articles
  • Essay St. Thomas Vacations
  • Essay Stock Market
  • Essay Stress Management
  • Essays St Thomas Vacations
  • Essay Success
  • Essay Summer Vacations
  • Essay Supercross Racing
  • Essay Supplements
  • Essay Surround Sound
  • Essay Swimming Pools
  • Essay Tattoos
  • Essay Tax attorney
  • Essay Taxes
  • Essay Tech gadgets
  • Essay Teeth whitening
  • Essay Tennis
  • Essay Terrier dogs
  • Essay Thanksgiving Party Articles
  • Essay Theater Arts
  • Essay Time Share Investments
  • Essay Time Management
  • Essay Toothache and Tooth Care
  • Essay Top Golfing Accessories
  • Essay Tracking Software
  • Essay Trafficand SEO
  • Essay Traffic Generation
  • Essay Travel Tips To European Countries
  • Essay Travel Leisure
  • Essay Travel Tips
  • Essay Trucks SUVS
  • Essay Universal Studio Tours
  • Essay Vacations
  • Essay Vacuum Cleaners
  • Essay Valentines Day
  • Essay Vehicles
  • Essay Video Sites
  • Essay Video streaming
  • Essay VideoSites
  • Essay Vitamins
  • Essay Vitamins and Supplements
  • Essay WAHM
  • Essay Wart Removal
  • Essay Wealth Building
  • Essay Weather
  • Essay Web Design
  • Essay Web Traffic
  • Essay Web Design
  • Essay Web Development
  • Essay Web Hosting
  • Essay Wedding Favors
  • Essay Wedding Games Activities
  • Essay Weddings
  • Essay Weight Loss
  • Essays Weight Loss
  • Essay Wine
  • Essay Wine And Spirits
  • Essay Women s Issues
  • Essay Writing
  • Essay Writing Speaking
  • Essay YEAR OF CONTENT
  • Essay Yoga
  • Essay YouTube
  •  
    Free Essay
    garment accessories | gament accessories | accessories | Arts | domoniterisation paragraph | MONICA ASHLEY | apina hrbek | easy essay on the topic of Demonitisation | anything | essay on importance of demonitisation | write a paragraph on demonitisation | paragrapha on demonitisation | Demonitisation eassy word easy | a short paragraph on demonitisation | paragraph of demonitisation | argumentative essay on demonitisation | short paragraph on demonitisation | demonitisation eassy | demonetisation drive eassy point to point | fullopin tube kise kahte h | Essay on demonitisation for college student | eassy on demonitisation | short eassy on demonitisation | college essay about "demonitisation" | bhujangasan eassy | steroid hormones kise khte hai? | Demonitisation short paragraph | car danting kise kahte hai | demonitisation and student life essay | Gzhel pottery
     

     

     

     

     

     

     

     
     
     
      Free Essay Archive BloguinHos