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    Freelance copywriting jobs

     

    Freelance Copywriting Jobs You can find that there are numerous freelance copywriting jobs out there. Within this article today, we'll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there. Our first task is to identify the different marketplaces where you should have a subscription. The website that will be profiled first is elance. This particular marketplace has a very strong following as more than 100,000 potential customers come by the website each week. You are able to sign up to sell your services and the system allows you to upload your best work to sell yourself to potential clients. There is also a search agents in place so that you can have jobs that meet your criteria e-mailed to you on a daily basis. Cost for a subscription to this particular website can range from eight dollars per month up to one hundred twenty dollars per month. The second website which you should look to register for it is guru. This is actually the largest online freelance marketplace on the Internet to look for online jobs including freelance copywriting jobs. The capabilities of this website are similar to the ones that were posted in the paragraph above for that particular website. It has a service provider base of over 481,000 people. If you live in Europe, you can use both of these websites as well as a European challenge to these two, which is found at getafreelancer. There are many other websites that also offer a freelance online marketplace and one of these is directfreelance. This should get you started in being able to find different websites and which you can bid on projects. When you are bidding on projects, companies that are looking at the bids will not be looking just at price but also at how their work will be done. To do this you will want to set yourself apart. The way that you can set yourself apart in creating a bid is to include copies of your best work but also make sure that you include testimonials along with a sales letter on why you will be the best party bidding on this particular project. By doing this, you will be tailoring your message to the particular party and you will be showing them examples of your past work along with happy clients. This will help improve your credibility and firmly anchor you as a potential candidate who can get the job done. Many copywriters do not have a website today so if you take the opportunity to create a website, you will find that you could have a competitive advantage in the freelance copywriting jobs market. Hopefully this article on freelance copywriting jobs has helped you. It is important to know which websites you should use in finding work but it is also important to find ways to set yourself apart. By creating a website as well as creating an advertising package that shows off your best side, you are setting yourself up to stand apart from other freelancers. You are selling yourself when you create this package so keep that in mind.

         
    How to choose a professional copywriter

     

    You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that copywriter. Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for – or to spot a good thing once you've found it. Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. What to look for in a copywriting service If you're like most people, the first place you'll turn to in your search for a professional copywriter is a search engine like Google. Wise move. Your copywriter's website is probably the biggest clue of all as to just what kind of service you can expect. Here's what to look for: 1. Client testimonials Any good copywriter will know that testimonials are one of the most powerful sales tools you can use to create copy that converts site visitors into buyers. (If they don't know this, then they're not a good copywriter. Hit that "back" button fast…). You'd expect your copywriter to use testimonials on their own site too, then, wouldn't you? Look for a link that states "testimonials" or "customer comments" or similar. If it's not there, ask yourself why… 2. A portfolio No decent copywriter will expect you to commission them for a project without seeing some examples of their work. A copywriter's portfolio is his or her calling card: without it, they're going nowhere. Spend some time looking at the portfolio on your copywriter's website. How does the copy read? It should be crisp, clear, and easy to understand. It should also prompt you to take some kind of action once you've read it, whether that action be making a purchase, joining a mailing list, or simply reading on. If the copywriter's portfolio doesn't persuade you they're worth using, nothing will. 3. Client list / resume There are no particular qualifications a copywriter needs to begin practicing. Some copywriters have English or journalism degrees, others are completely self-taught, having learnt their craft from the ground up. Instead of asking your copywriter about their qualifications, then, ask about their experience. Who have they worked for in the past? What have they done for those other clients? The answers to these questions should tell you all you need to know about how well-equipped the copywriter is to work on your project. 4. Fees Some copywriters state their fees up front, others prefer to give quotes only on enquiry. No matter how your copywriter prefers to reveal their rates, though, make sure you have something to compare them to. Shop around. You wouldn't buy the first house or car you laid eyes on, and neither should you settle for the first copywriter you find either. Once you have some quotes to look at, however, don't make the mistake of assuming that the lowest quote must be the best value. Make sure you're comparing like with like. Beware of "article mills": companies who sell articles for just a few dollars per time. These companies tend to employ amateur writers, many of whom don't even have a good grasp of English. Remember, you get what you pay for, and if a quote sounds too good to be true, it probably is. The going rate for website copywriting is around Ј30 GBP / $60 per hour. If you're being quotes significantly less than this, ask yourself – or your copywriter – why.

         
    How to ethically use a swipe file for your ad copy

     

    Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written? If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)... STOP! Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do... start a "swipe file." That's an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called "internet marketing guru" openly admits to having a swipe file that they use when they need a little inspiration. So what is a swipe file and how do you use it legally and ethically? Basically, whenever you come across an ad or sales letter that makes you want to run and grab your wallet... stop and print out that copy first! Highlight or circle the parts of the ad that have you excited and eager to make a purchase. Then put it away in a folder or notebook. This is your swipe file. Eventually, you'll accumulate quite a stack of great professional quality ads. Then, when you're staring at that blank page trying to compose your next ad campaign or sales letter, you can leaf through your swipe file and MODEL your ad copy after some of those ads... but DO NOT copy them word for word. Substitute your own words and put your own stamp on them. Mix and match different approaches from different ads. Remember, this is meant to be inspirational, not criminal. NEVER out and out copy these ads. Just analyze how the ad is structured, what TYPES of words are used, and then create your own UNIQUE sales copy by emulating the successful advertising techniques from your swipe file. The idea is to study copy writing techniques as you go. Eventually, you'll find you won't need to refer to your swipe file as often. Your blank pages won't stay blank for long because you'll have learned how to write killer ad copy of your own! You learn best by doing it. Then it becomes second nature. Who knows? Maybe you'll get so good at writing sales copy that soon other people will be adding YOUR work to THEIR swipe files!

         
    How to find and hire a great freelance writer copywriter

     

    : Seek and Ye Shall Find? Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and an excellent writer. If you are looking for a writer on the Web by searching on terms such as writer and copywriter, there are few things you should look for once you find a writer’s website: Excited, Delighted or Uninvited? Excellent writing entertains and excites, quickly and concisely. When you read the writer’s website you should be drawn in. Does she ask the reader questions? Does he understand what you want? Does she seem friendly? Does he have relevant experience? Does she list what kinds of services she offers? Location, Location, Location Often businesses hiring a writer want to look for someone nearby so they search, writer, Los Angeles if they live in Los Angeles, if the writers don’t show an address or location where they work, you’ll never find then. You’ll be able to get a general idea of where the writer is by either the contact page or by references to work completed. A Bad Writer Ain’t Hard to Find If you notice grammar and spelling mistakes you are probably on the wrong page. Also if the style and design of a writer’s website looks bad, even if their writing looks good, you should be wary. Good writing is neat and pleasant looking. Ample Parking and Samples Excellent writing on the Web, gives the reader plenty of potential to stop, park, click and look for a while. If the writer doesn’t link to more writing and industry resources, she/he is less professional than the ones who do know that linking is best form of networking around. You ought to find several kinds of writing samples. If you don’t find the kind of samples you like, e-mail or call the writer and ask for exactly what you want. RSVP Response is also important to you and the writer. Although a few second e-mail response-time is possible, a day or overnight return time is reasonable. If you want a faster response, be sure to tell the writer that you are in hurry and on a deadline. When writers don’t respond in a timely manner, they miss out on your work. Check References Once you locate the name of the writer, do not hesitate searching for other references of the writer on the Web. Type the name in a search engine with an appropriate word such as writer. For example, when I searched my name Lynn Walford with the word writer, along with my website freelancewriternow, a photo of me standing next my former editor Michael Goldstein at a Justice Magazine party appeared. I never saw the photo until I searched my own name! Of course writers and authors names should also appear on magazine articles and bylines in other media. I also found myself in an article on naming books by Robin Quinn at the PMA website. Titular Savvy or Tense---What’s in a Name? Look at the title of the writer’s website. Is it catchy? Memorable? Does it Make Sense? Of course when someone is born Anna Matto Poeeah, (pronounced just like onomatopoeia, the poetic word for when something also sounds like its name such as whispering or clang) you can’t hold it against her. However, when writers don’t take the time to name their websites appropriately they can’t write a title for you. The Price is Write Some writers charge by the hour, by the piece or by the word. Whomever you choose, she/he should be able to give an estimate on how much your project will cost. Vagueness usually means no experience. Rewrite Right? Most excellent writers and copywriters will give a free rewrite if you don’t like what they do. Always ask if they will rewrite it for you if you don’t like it. Test, Quiz If you are planning a major project such as a white paper, which can be expensive, look for a writer in advance and ask him/her to write a small project for you first, then you can see if you can work with him/her and also test knowledge. Well, Well, Well. Writing well is a precise art with a sense of urgency and a taste of the divine. You should be able to tell good writing when you find it. It comes to life, sings and shines. When you read something like ” Avoid cliches like the plague,” found on 26 Golden Rules for Writing Well you are definitely in the wrong place.

         
    How to get more people to notice your advertising

     

    HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your logo, AND THAT'S YOU. Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you're writing, you've GOTTA HAVE A HEADLINE. But here's the deal, there a are good headlines and bad headlines, so I'm going to give you an absolute killer template headline that you should use THIS WEEK in your business. Remember, a headline's goal is to do one thing only - STOP YOUR PROSPECT IN THEIR TRACKS AND LOCK THEM ONTO YOUR AD, and some people say you only have 1.5 seconds to catch their attention, so you need to make it good! Master copywriter David Ogilvy has said... "On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar." So if you're using your own logo at the top of your ad, you could improve your response IMMEDIATELY, just by sticking ANY kind of headline up instead! So would you like to know one of the great secrets for writing headlines that literally slap your prospect in the face and demand they open their wallet? Good, well here it is for you... MODEL HEADLINES THAT ALREADY WORK!! Don't try and reinvent the wheel, the best way to come up with fantastic headlines is to take what already works, and adapt it to your own business. Isn't that simple? Here's an absolute knock-'em-dead blockbuster template for a headline: IMPORTANT NEWS FOR HOMEOWNERS: Don't pay another phone bill until you read this... IMPORTANT NEWS FOR WOMEN: Don't buy any makeup products until you read this... IMPORTANT NEWS FOR BUSINESS OWNERS: Don't run another ad until you read this... Do you see how powerful this is? And I've shown you 3 different versions, so all you have to do is apply it to your own business and you could easily double or even triple your responses! How about these headlines: Do You Make These Mistakes With Your Money? Do You Make These Mistakes Playing Golf? Do You Make These Mistakes In Bed? Do You Make These Mistakes Baking Cakes? I could go on, but I'm sure you get the idea. This particular headline works on your curiosity. It gets the reader to say to themself, "maybe I'd better read on and find out." The main thing you really want your headline to do is to get your reader to be interested enough to see what else you've got to say. MAKE AN IMPACT! Remember the old saying 'first impressions last'? Well that saying still applies today. And now that we are bombarded with up to 5,000 advertising messages each day, it is more important than ever to stand out and BE NOTICED! If you have a headline that literally screams out, READ ME, then you'll be more than half way to having an effective advertising campaign that starts making profits for your business! Remember the 80 cents out of each advertising dollar? Well now you know how to focus your efforts to have the maximum impact!

         
    How to get more people to read your ad til the end

     

    Obviously, if you're paying to advertise your business, you want people to read your whole ad, so they know what you're offering and can make an informed decision about whether to do business with you, don't you? Here's a few ideas you can use in your advertising to keep your reader interested:- conversational short sentences, subheadings, break up long text into short paragraphs, using bullets to speed the reader through your copy, problem-solving copy the reader identifies with, talking in "What's in it for me?" terms, educational copy, and not revealing price til the end. Firstly, you need to be aware of the WIIFM (what's in it for me) concept. What that means is you need to constantly tell your customer what's in your ad for them, because if they're reading your ad it's only to find out something that they want to know about. YOUR ADS NEED TO BE THE ONES THAT REWARD THEM (while your competitors' BORE them). This also means you should understand the difference between benefits and features. Let's say you sell a colour TV with a 90" screen - that's the feature. But the benefit of this is that the screen is so big that it makes your lounge room feel like a cinema! That's the benefit, ok? Let me now introduce you to two powerful words which will automatically suck out the benefit of any feature; "WHICH MEANS" In the example above, in order to put it into WIIFM terms, you could put it together like this - "This sensational TV has a whopping 90" screen, which means you can virtually turn your lounge room into a cinema!". Another powerful tool you can use in your copy is bullets. Why? Because you can package up your most exciting and riveting benefits into short little bursts. In fact, the effect of bullet after bullet of really amazing benefits can actually cause nervous tension in your reader. They can get so excited that they literally can't read any more and go straight to the ordering details. That's how powerful they are! Here are some examples of how intriguing bullets can be in your advertising (then you can just adapt them to your own business) * Why the advertising you're probably running right now is wasting you thousands of dollars, and what you need to do to turn that loss into cash * How to get movie and TV stars to help you sell your product or service * How to get hundreds of prospects to seek YOU out * The one mistake 99% of businesses make which loses them tons of credibility... and thousands of dollars in sales * The secret about human nature which expert salespeople use to make their fortune * 11 simple ways to make your business the "king" of your industry In fact, each bullet point you write in your advertising should be just like mini headlines that promise something of value to the reader. You might have 25 or 50 bullet points in a long sales letter, if each of them are like a mini headline, then you may only need one to stand out to your reader and make them say "Yes, I need to know more about this!" And this is also where educational copy comes in. You can't assume that people know as much about your business as you do. You work in it every day, and possibly been doing it for years, and often you can get frustrated because you don't think your customers respect your value. But the reality is, THEY DON'T UNDERSTAND YOUR VALUE. So you need to educate them about the value you offer. If you tell them something about your company, then your job is to explain why that's important for them. Let's say you sell an expensive mountain bike, for example. In order to get people to buy the bike you've got to justify why they should spend $2000 on your bike. You've got to tell them the reasons why, which is what educational copy is all about. Like that the bike has better suspension to handle rough terrain, a comfy seat that you could ride the bike for hours without getting sore, and maybe it has 50 gears for easy riding, and a GPS so you never get lost. These are all just examples of course, but notice how it's talking mainly in benefits to the reader, how it will help them!

         
    How to get more people to respect your value

     

    Doesn't it suck when people don't respect the price you charge? When they always want a special deal? Well guess what? It's probably YOUR fault! When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they'll ring 2-3 businesses usually. That's what everyone has been 'trained to do as consumers, and it's the ads that force them to. How? All the ads look the same! Just think about when you need a service, say your lawns mowed. So you open the yellow pages and look up lawn-mowing, and there are dozens of ads with people wanting to mow your lawn. So who do you choose? Whoever is cheapest, right? And why? Because all the ads look the same, so there isn't anything that makes one business different from the next. And if that's the case, the only difference comes down to the price! Makes sense really, because if all the ads look the same then PRICE can be the only difference between them, right? So if the ads for each industry are virtually all saying the same thing, can you understand that you're educating your market to base your value on price? Then what you need to do is create a unique selling proposition that will make you STAND OUT from your competition. Now let me explain what a unique selling proposition is and how you can get one for your business. Every day we are subjected to about 4,000 to 5,000 advertising messages, so we all need to do work a bit harder to stand out from the crowd, and that's what the USP will do for you. It's that CORE reason that someone should buy from you. And here's a great tool for finding your USP in half an hour. Grab a piece of paper, and draw a straight line down the middle. On the top of the left-hand column I want you to write "You know how...." And here is where you write down all the things that your competitors do badly. Now we are just building a list, so don't be critical of what you're writing, or how you write it. At the top of the right-hand column write "Well what we do is..." And here you write down all the things that you do that are great, basically laying out ALL your cards. Once you've done this, you should have a list of what your competitors do, and all the things you offer which are different from them, and this is what you base your Unique Selling Proposition around. And if you haven't come up with anything from this exercise, then you need to create something to be different! Once you have a USP, then turn it into a statement everywhere your advertising goes, as a reason why someone should do business with you over anyone else! Another great way to make sure your customer is happy to pay extra for your business is what's called 'dollars for cents' copy. We all love a bargain, right? What this means is to throw in so much value it's not funny. Say for example you have a $99 product for sale, and you throw in $300 worth of free bonuses, you'll make sure the customer comes out way in front in terms of value. So they are paying you just 'cents', but getting 'dollars' back in value. The key with this method is to make sure the bonuses you throw in are low cost to you, but high perceived value to your customer. You could offer a free report, cd or dvd, any type of information products like this are quite inexpensive to produce, yet the information contained within could be very valuable to your customers. This makes the buying decision so much easier when your customer is getting much more value than what they are paying for. This is one technique you should always strive to use, and it can literally set your sales soaring!

         
    How to get more people to trust what you say

     

    One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I'm sure you are). But do your customers know that? And how can you make sure that they do? 'Lack of trust' is a big problem in advertising. You probably don't realise how many customers DON'T believe what you say or claim in your advertising. In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU. We often see on TV current affairs shows, people who get ripped off by businesses. And it might only be 1 in 1000 businesses in that particular industry, but of course it's that one that will always get the headlines. Then the general public see this and make a broad judgement on that industry to protect themselves, and then they become wary of every business. So it's not enough to just tell people that you have this fantastic, well-respected reputation... and so therefore you're the company to choose. It just doesn't work that way anymore, you need to go much further these days. Here are two powerful tips that will have more people trusting what you say. 1. People believe more of what other people say about you... than what YOU say about you. If you were to tell me that you are the best basketball player in your state, that you score more than everyone else and hand out more assists, I would have a fair bit of scepticism as I haven't heard anything about you. But if 10 people came up to me and say stuff like, "Have you seen this guy? He scored 40 points last week! He was simply amazing. Plus he handed out 12 assists, he was on fire!" then you can see that makes it more readily believable right away. So go to your customers and ask them for their opinion of you. Get them to write down the wonderful experience they had dealing with you, then you can use it to show others why they should do business with you! There is however, good and bad ways of writing a testimonial, so I'm going to tell you the best system to use. It goes something like this - 'once I was lost, now I'm found'. For example, if you're promoting a weight loss program, tell people how your customer 'once weighed 180kg, and just by eating this amazing fruit bar, I lost 80kg in 2 months!' That's just an exaggeration of course, but just to illustrate the point. Plus, you should always include the full name and suburb, and if possible a phone number. The more information you provide the more realistic it is, and therefore more believable for your customer! 2. Simply guarantee what you do. You are required by law to guarantee your product or service. If something doesn't work, or breaks, or goes wrong, 99.9! A guarantee takes the risk off the customer and puts it on you, and if your customer knows you're prepared to take the risk then they'll feel more comfortable doing business with you. The reason most business owners will keep their guarantee hidden is that they are worried about their customers taking advantage of them. Let's say you're getting a very low return rate now like 1, and by offering a guarantee it goes up to 6%. So your returns go up by 3 times, but by doing so you also triple your SALES, doesn't it then make financial sense to offer that guarantee up front?

         
    How to make the most of your website copywriter

     

    Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywriter’s audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don’t necessarily love to write about toilet paper and real-estate. Copywriters – in particular website copywriters – write because it’s their job. And like any job, copywriting has very defined objectives and parameters which determine how the copywriter works, and the kind of material they produce. So, if you need black and white, this is where you’ll find it. There are two primary commercial realities for a website copywriter. Understand these realities, and you’ll understand the writer. Ignore them, and your job will take longer, be more frustrating, be less engaging, and earn you less money. REALITY 1 – READER-FRIENDLY AND SEARCH-ENGINE-FRIENDLY A website copywriter needs to adhere to certain guidelines to ensure your website is both reader-friendly and search-engine-friendly. This is black and white. Because most websites rely on search engines for their traffic, your website copywriter has to write for two broad audiences: human and computer. This introduces a number of complexities because, quite often, these audiences want different things. For instance, with humans, less is generally more. But with computers, more is more. Humans need to understand, so the fewer words the better. Search engines, on the other hand, are programmed to think that anything important enough to be ranked highly has to have a lot of words. A website copywriter must balance these conflicting requirements. Your copywriter will work faster and more efficiently if you don’t demand too few words or too many. TIP: If your site needs both humans and search engines, try not to set your heart on less than 100 words per page or more than 300 words. Generally speaking, somewhere in the middle is a nice compromise for both audiences. And it’s not just the number of words used that’s important. Humans tend not to like repeated words, whereas search engines do. Humans will understand from your heading what it is you do, and if it’s relevant. Mention it once, and they’ll generally remember. Search engines are not so smart. They need to be told again and again. This is how they figure out how relevant your site is. TIP: Don’t ask your website copywriter to be a minimalist. The search engines won’t like it. By the same token, don’t ask them to simply jam every page full of hundreds of your primary keyword phrases, because your human readers won’t like that (in fact, neither will the search engines). The trick is to expect each page to repeat one or two primary keyword phrases 5-10 times. TIP: Remember, balancing human and computer requirements is time consuming. Try to have a clear understanding of the objective of each page before your writer starts. You’ll get a much better product with fewer time consuming iterations. REALITY 2 – BENEFITS, AUDIENCES, PRODUCTS, SERVICES, FEATURES A website copywriter deals in benefits, audiences, products, services, and features. This is black and white. These things may be painfully obvious to you, but they won’t be to your copywriter. And although a good copywriter will be able to draw them out of you, they won’t be able to accurately and comprehensively identify them alone. TIP: Before you engage a website copywriter, make a list of what you do, who you do it for, and what benefits it gives them. Your job will cost more if your brief consists of one line, “I want to increase sales!” When it comes down to it, a good website is written around benefits. Customers are only interested in how you can benefit them. This means benefits are the website copywriter’s inspiration. By the end of the project, you’ll be sick and tired of hearing your copywriter ask, “But what are the benefits of that to your customer?” You’ll definitely thank them for asking though. TIP: Don’t confuse features with benefits. A feature is what you do or how you do it. A benefit is what advantage that brings to the customer. Your list should make a clear distinction between the two. This will save your copywriter a LOT of time, and save you a lot of money. Most importantly, it will MAKE you a lot of money because your website will engage your customer. Website copywriting is an artform. But because it’s an artform with a commercial foundation, it can be understood by anyone in business. And when you understand the commercial realities of the copywriter, the greys of the artform will begin to seem more like the familiar black and white of the nine-to-five. Then, and only then, will you be able to make the most of your website copywriter.

         
    Internet copywriting make your offer irresistible

     

    Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad - five years before - "I didn't get a single result from my coupon" that he ran way back then. The coupon was for a free coffee refill... something that was already common practice at the restaurant. Honestly, who would bother? "Go back and tell that man we'll run his ad for free if he will live up to the offer we create," was the ad manager's response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read "Bring this in for $1.00 in cash." So, she did. The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner's woes in mind as you plan to create your own irresistible offers with your Internet copywriting. Make your offer one that is worth the time it takes to respond. A "Free 60 day trial" is a pretty good offer for an online program. What kind of offers can your business make? The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer. Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word. If you have never done any Internet copywriting before, don't worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse! If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, "What would make me buy?" Think about your answer. Is it do-able? If so, let that be your irresistible offer. You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable. Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency. In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you'll see your sales skyrocket!

         
    Is there really a difference between online copywriting and copywriting for print

     

    : One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care. What they do care about proves a basic truth about human nature—we’re basically selfish creatures. We care about benefits instead of features. “What’s in it for me?” That’s what’s really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they’ll understand. Another common mistake is writing to everyone. Your target market cannot be “everyone”. If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either. Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them. Pick one topic and stick to it. Prove your authority. You can use case histories, testimonials, cite important studies or use your own published articles. The point is that people buy from experts. Make sure that’s what you are. Whether it’s print or online copywriting, make it easy for them to respond. Send a self-addressed, postage-paid envelope or business reply card if your copywriting a direct response piece. If it’s online, use convenient order forms and make them accessible from every page. And while we’re on the subject of ordering, if you don’t tell them why they need to order now, they most likely won’t. Procrastination, it seems is a basic human tendency. So, if you don’t tell them to order now, they’ll most likely put it off until tomorrow and tomorrow and yet another tomorrow, until finally they’ve simply forgotten. Entice them to order with limited time or quantity specials. Create a sense of urgency about it so they really will order today. There’s an old copywriting formula to keep in mind while you’re writing. It applies to any type of copywriting that sells. That old formula is AIDA

    • Attention. Grab attention with interesting headings, photos, subheadings, etc. Your first headline really makes or breaks your copy. It’s the first thing read and possibly the number one deciding factor for your reader staying or leaving.
    • Interest. Create interest with your first sentence and your first few paragraphs.
    • Desire. Stimulate desire with benefits, testimonials and case studies.
    • Action. Ask for action now with special pricing, combinations, limited time or quantity offers. Give them a really good reason to buy Now.
    Repeat your main benefit, and ask for action again with a P. S. Interestingly the P. S. is the second-most read line in print and online copy. Some experts say one P. S. is best, while others use two or three. So those are similarities for all copywriting that sells. How is online copywriting different from print? Various studies have shown that the internet is a culture of its own. The internet was originally a place for sharing free information, and it remains that way today. In keeping with its culture, freely share information you’ve gained and you’ll get more visitors. And that also means to eliminate the hard sell, and practice the soft sell instead. Remember that internet visitors are usually impatient for information. They generally prefer shorter pages than you’d usually write for such things as a direct response package. A general guideline is to use half as much as your printed text. Keep sentences and paragraphs short. Break long copy up into more than one page, or use modules instead. Don’t overload your readers with irrelevant content or links. People came to your site for a reason, and that reason was represented in their search term. Your page needs to be completely relevant to the search term, or they’ll simply leave. The internet is graphics-oriented, so use pictures, diagrams, graphs, and anything else visual to help convey your message. And, unlike print, the internet can be interactive, so if it applies, use it. But, you don’t want to over-do graphics either because your web site needs to load quickly. If it doesn’t load in less than 10 seconds, your potential sale is most likely gone. He or she is probably checking out your competition! Possibly the biggest difference between copywriting for any type of print and online copywriting is in the research. You can write any print copy without using particular phrases, but you can’t do that online. Your online copy needs to be written around keywords that are put into search engines by prospects. Remember that there are lots of copywriting tips you can find free of charge simply by searching with you favorite search engine. And there are several very good copywriters who have free copywriting tips on their web sites. Two that come to mind are Bob Bly and Allan Sharpe. So those are a few tips for your copywriting. And I’d like to leave you with one final tip. Many would-be copywriters worry too much about their writing. Fear of seeing their copywriting in public, or even on a letter can freeze you into inactivity. I would encourage you to give it a try. If you’re copywriting for your web site, remember to research keywords first. And then start with an outline if you need it. Start by just writing a few phrases. The point is—just start. Don’t be afraid of mistakes. That’s what editing is for.

         
    Is your copy trusted by google

     

    by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I've preached with fervor for years. This information can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings. As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google uses many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors. For instance, let's say one keyphrase you're working with in your copy is "flat monitor." I've preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually. Matt confirms this by saying relevance and trust might be increased in Google's eyes when the words "flat" and "monitor" are used next to each other. Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used on a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search query were specifically for "flat monitors," pages about CRT monitors and other types would have little relevance and therefore wouldn't be deemed trustworthy. "Monitor" can also mean to observe, which would be irrelevant to the search query used in our example. So, using the phrase as it was typed into the search engine is the most relevant application. What else? Have your keyphrase in the title. While Matt doesn't say this is a vital element, he does suggest that it "gives a hint" that the page would be more relevant, and therefore trustworthy, to the subject matter at hand than a document that does not include the keyphrase in the title. Toward the end of the article, Matt refers to Google's preference to choose the most trusted sites to include in their database. It's in a subsequent issue of the Google Librarian Newsletter that Matt explains, in part, other ways Google evaluates trust. The fonts used on the page and the placement of words on the page are included in assessing trust. Also, an examination of the text of other pages of the site is included. Of course, this is not the entire equation. As originally stated, Google uses many factors to determine the relevance and trust of copy. These are just a few. But what about copy that isn't trustworthy? What practices do you want to avoid? In a thread on Matt's blog (from April 26th), Matt discusses penalties. During the thread, a segment of horrible text is shown as an example of how not to write SEO copy. Matt's comments about the copy include mentions of these offenses: keyword stuffing, deliberate inclusion of misspelled words, gibberish text (the kind normally generated by automated copywriting programs), doorway pages and hidden text on the page. If you are currently practicing any of these techniques, you might want to seriously (and quickly) adjust your copywriting strategy. The bottom line is that Google wants to include pages that are highly relevant. By writing your copy in such a way to highlight the relevant factors of the content for Google, you also contribute to your visitors’ experiences. It's a win-win-win situation that benefits you, Google and those who come to your site.

         
    Keyword article companies

     

    When it comes to making the most of your website or blog, you will need to have top notch content. The bottom line is that content brings visitors to your site, and visitors bring profits. In order to increase traffic to your site, you will want to use a good mix of keyword articles. These will go a long way in increasing your traffic from search engines. Not to mention the fact that keyword articles can also be very educational. When looking to choose a keyword article company to help you out, there are three important things that you should keep in mind. These details are as follows. 1. A good keyword article company should be devoted to helping you succeed through quality content. This means that you will want to find a service that offers quality content, not just fluff. After all, people are going to be reading what you put on your site. If your writers do not do a good job you will not be making your visitors happy. 2. Even though price is not everything, you will want to take it into consideration. Think of it this way. If you need 10 articles a week, and one service offers them for $6 an article and another $8, you will be saving $20 total every week. Over the course of a month this is $80; and during the year $960. Surely you could find something to do with an extra $960. Remember, costs can add up; shop for the best price without compromising quality. 3. Search for personal service. When you order any type of copywriting project chances are that you will need to be in touch with the writers you are working with. This means that you should do your best to choose a service that will walk you through the process, not one that simply completes the work and sends it back without communication. Overall, there are several top quality keyword article companies that are available to work for you. As long as you do your research and follow the tips above you should be able to find the one that best suits your needs.

         
    Keyword use that goes beyond the search engines

     

    : © 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines. Let's go offline for a moment. Go get your telephone book. If you were going to conduct a search for, say, an office desk, how would you go about it? You'd look in the Yellow Pages™ under office furniture. Next you'd drill through the ads in search of ads that specifically mentioned "desks" or perhaps the particular kind of desk you want. SEO for Newspapers? When looking through the inserts that come with your Sunday newspaper, your eye would be especially drawn to office supply flyers that featured the word "desks" or a picture of desks. Why? Because you've got desks on the brain right now. You're going to be especially sensitive to that word because that's the current need you're trying to fill. The same, exact thing applies when someone searches online. Keywords started out because human Internet searchers typed them into the search engines, not because the search engines selected the terms. The same holds true today. You don't just make up keywords. You use services and programs that allow you to research the exact phrases human beings are typing to Google, Yahoo! and other engines. When you incorporate those words and phrases into your website copy, you're doing way more than attempting to boost your rankings; you're also helping to navigate the site visitor from the search engine to the right page of your site. If you're the owner of the office supply store we've been talking about and you want to create a newspaper ad to sell a new line of desks you carry, what do you think might appear in the headline? The word "desk" or perhaps the phrase "office desks." Why would you do that? There are no search engines to optimize for in the newspaper industry. You'll include those keywords because it makes sense to do so. You'll include them because they are descriptive of what you're selling. You'll include them because it will attract the readers’ attention and draw them to your store. That's not search engine optimization; it's just good marketing. Lead, Don't Shove The same applies when writing copy for your site. There's more than one reason to include keywords in your copy. The primary one is not the engines…it's your site visitors. Strategic keyword placement helps guide your visitors to the information, products or services they are looking for. Don't shove keywords in everywhere you think you can possibly fit them. Instead, use keywords to lead your visitors in the right direction. Even if there were no such thing as search engine optimization, your copy would almost certainly still contain keywords. It only makes sense to have keywords in the headline, so visitors will know what the page is about. Sub-heads? Sure thing! People scan more than they read, so having keywords in sub-heads is a great idea. And in the body copy? You bet! After all, it's pretty hard to sell desks without actually using the word "desk." Since there are school desks and computer desks and many other desks, you'll want to make it clear that your sale is for "office desks." That, too, only makes sense. As you can see, keyword inclusion has been going on far longer than the Internet has existed. It's been an important part of copywriting since marketing was invented. When you create a copywriting plan for your site pages, think through which keywords you should use and where the most effective places to position those keywords would be. Then develop your SEO copy with a goal of directing your visitors to the right information. When you do, you'll naturally optimize for the search engines at the same time.

         
    Learning copywriting

     

    Learning Copywriting If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter's Handbook, A Step-By-Step Guide to Writing Copy that Sells. "A copywriter is a sales person behind a typewriter." (p.1 of book mentioned above) This is the key when you are learning copywriting. You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you'll find that you've lost the audience's attention. In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service. As a quick introduction to some of the important points on learning copywriting, the first key is to pay attention to the headline. The headline is read more often than copy at an exponential rate. If you cannot catch someone's attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially only has about five seconds in which you can grab a person's attention and the headline is one the most important factors in being able to pull that attention. This is just an example of copywriting and what you must look for. In learning copywriting, look into the works of Dan Kennedy. He is one of the foremost experts on the subject and he has said before that he became better by continual development of his skills. If you would like to learn more about any one of his books, look into the following title: The Ultimate Sales Letter. You will want to make yourself a lifelong student of the subject in learning copywriting because there is always something more to know. Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same point it is one of the more interesting fields that you can find out there. The key to being successful and copywriting is to learn from what you do. If you constantly read and continue to develop your skills, you'll find that you will become a great copywriter. It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells. Your goal is to educate an audience in a way that persuades them. This is the only difference between how you currently write and how you will write as a copywriter.

         
     
         
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