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    How to prevent disappointing ebay auctions

     

    You should be able to find several indispensable facts about eBay in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make. The information about eBay auctions presented here will do one of two things: either it will reinforce what you know about eBay or it will teach you something new. Both are good outcomes. Many first time eBay sellers have one thing in common – their eBay auctions flop. Many of them flop time and time again, with the seller never understanding what is going wrong. The seller ends up doing hours of research looking for the perfect item to sell, gets the auction set up, and waits for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids – or there are very low bids. Finally the auction ends, and it turns out to be a total failure. Considering the huge number of sellers who run eBay auctions, there are specific things you must do, and specific things you must not do if you are to be successful. There are many reasons why eBay auctions fail to produce. The most common reason is that the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sell well, and which items should be avoided. This research takes a great deal of time – but in the end, you will find that it is time well spent. Another reason for eBay auction failure is pricing. No matter what your reserve price is, your opening bid price should never be more than $50. A low starting price is how you will attract potential bidders to your auction. If you set that opening bid too high, most people won’t even click the link to read the description for your item. Another pricing problem is lack of research. Before you set your reserve price, you must determine what your item is really worth, and the price of similar items that have sold in past eBay auctions. Poorly written descriptions are another cause of failed eBay auctions. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep people from visiting your auction page. Pictures show the buyer exactly what he or she will be getting and give them an idea of the true condition of the item. Make sure that your item description is well written. A well written description with enough detail about your item is essentially your sales copy. Exhorbitantly high shipping prices scare people away from eBay auctions too. Find the lowest shipping prices that you can find, and consider paying for the shipping yourself if it won’t cut into your profits too much. Do not charge handling fees. Offer great customer service for all of your eBay auctions, and ask your buyers to give you feedback. If the items that you sell are everything that you said they would be, and you offer great customer service, you can expect wonderful feedback – and this feedback will help a great deal in your future auctions. Those who only know one or two facts about eBay auctions can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.

         
    How to protect your digital products from being stolen

     

    : So you are a business owner now and your selling top of the line digital information products direct from your very own website. You invested thousands in the right products, hundreds in a server with a lot of bandwidth, your customers are flowing but your bandwidth is too high for the amount of customers that your getting! Suddenly your host stops all access to your site as you have reached your bandwidth limit and you must pay for more. Sound familiar? This is my story..... Online businesses are sooo easy to set up, making money is the hard part. Online criminals dont know that part yet but what they do know is how to get hold of your products that YOU paid for for nothing! How? By stealing them from right under your nose direct from your server. Online serveys conducted show that around 40% of digital products are stolen or bootleg copies. Pirates and theives know the detailed ways in which to get to that copy of your ebook and make it work for them, sometimes outselling you completely even if you are the sole resale rights holder! So how can you stop this from happening to you? Protect your products with digital security. Disguise your download links Set your links to expire or only activate with your customers details. Place them in a secure members area so if they are found they cannot be accessed. Now all of these have various strengths and weaknesses and some I just refunse to use as I feel that downgrade your site's look and appeal. Lets take disguising your download links - this is the single best way of stopping theft of your products direct from your website. There are tons of scripts around online that can handle this task and many of they very well, but what happens after the sale when the report is passed around or the customer asks for a refund? Set your links to expire or to your customers email address, or placing them into a secure members area. These again do well at hiding the products but do nothing about securing them after the sale has gone through. So the only real option is to offer some sort of digital protection for the products. There are various systems around online that offer this servie for a monthly subscription but are you sure that your products warrant it? I have seen people paying $30 a month to protect a $4 ebook from being stolen or used elsewhere, that to me is not practical. But if you hold an inventory of hundreds of good quality ebooks and software that you are not offering with resale rights then maybe digital protection is what you need. The digital locking systems that I have seen get you signed up as a paying member to use their software. Once signed up you can download the locking software and lock a file at a time. You place the details of the file into the site and then direct customers to the link that the site creates for you. Once your customer pays they see the link to the locking software site and click it. The customer is taken to a page that requests their details in exchange for their personal unlocking code and then they are passed to the download or thankyou page on your server. Once downloaded the file is opened and imediatly a request appears from the locked file for a password. If the password is correct the file talks to the locking site and varifies it and then unlocks the file. If the password is incorrect the user is refused access. Now comes the sweet part to these softwares, if you give a customer a refund then you can actually remotly lock their product again or delete their lisence alltogether. The software I have seen works on an IP tracking basis which means that all IP addresses that access the product are logged in the locking sites database for the seller to see and act on. Lets say that the seller sells an item to 'Joe', 'Joe' passes the file on to 'Pete' without permission who then sends it to 'Fred' 'Paul' and 'William'. All of their IP addresses are logged and the seller can see that the file had been accessed x amount of times by 5 seperate IP addresses and closes the code down for 'Joe' who gets an automated email explaining that his code is now invalid and that to reactivate it he must contact the seller for advice.... Ahhhh the theif now has to contact you and ask why he is in trouble. These systems are very very powerfull and put the seller back in charge of their products instead of the thieves. To see such a system please take a visit to e-protect. co. uk

         
    How to really annoy your web site visitors

     

    It is quite easy to build a web site. It is even easier to really annoy your web site visitors. Build A Winner Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls: 1. Pop-Ups – Pop-ups can really annoy a visitor as these advertisements that open automatically in a new window can be quite distracting. The visitor might be interested in looking at the content of your site but a pop-up can force the visitor to focus on other things. A better way to annoy visitors is by having pop-ups that spawn more pop-ups when the visitor tries to close the first one. 2. Never Ending Web Pages – Another way to annoy your web site visitors is by putting mass amounts of information on one long continuous page. The visitor will keep scrolling endlessly down the web page only to get lost in web site content unrelated to what he or she was looking for in the first place. Long pages are one of the easiest ways to make a web page look hokey. It is much better to keep web site pages short and sweet so that it is easy for the visitor to get right to the information that is being looked for. 3. Excessive use of Graphics – Some web developers think that by using flashy graphics they can attract visitors to their site. Instead, the visitors are likely to get irritated. Too many graphics will make your web site download very slowly. Due to slow download speeds people might leave your web site before even knowing what your site has to offer. In this fast moving world, nobody has spare time to sit and wait until your web site pages load. This is particularly true for the 42 percent of people still on dial-up. 4. Under Construction Pages – Another way to irritate your web site visitors is by diverting them to a page which reads “under construction”. Most people try to find content oriented web sites and if they come across your web page that reads "under construction," the visitor is likely to be annoyed, having spent time getting there with no positive result. 5. Plug-Ins – Some web sites use plug-ins that visitors have to install before they can view the web site. This is one of the easiest way to really annoy your web site visitors. Some people feel that if they like a particular program then others should like it as well. A web developer might like a good-looking icon program which needs to be installed before his or her web site can be viewed. If the program is obscure and not used by most people, this will only be a source of discontent when things do not work properly on the site. Don’t make people download software to see your site. Never ever make them take extra steps to do something. 6. Lack of Content – Most people like content oriented web sites that give information on specific topics. Even search engines love content-based web sites and will rank content heavy sites higher in search results. Usually people visit a web site to see what benefit the site can offer them. Lack of proper content results in annoyed visitors leaving the web site. 7. Music – A few years back music was quite common on the web and many web sites had music that automatically played. Gradually people have realized that music creates a lot of distraction and is a nuisance to a lot of people. If you really want music then a choice should be given to the visitor to switch it on or off. Remember, may people surf the web with music playing already or while sitting in their office. When a web site automatically plays music, it will aggravate them to no end. 8. Inconsistent Page Design – Some sites are designed in such a way that after moving from one page to another the visitor feels as if he or she has come to a totally different web site. There should be some uniformity in page design or else visitors will feel lost and disoriented. By paying close attention to factors that can annoy web site visitors, web site owners and designers can keep their visitors happy. Following, or rather not following, these eight web site annoyances, webmasters can make the most of each web visitor.

         
    How to save a small ecommerce business from being killed by the mega retailers

     

    Copyright 2006 Brad Beiermann Ph. D. Remember the last time you bought an electronic item such as a DVD player or VCR? Where did you go to buy it? If you are like most consumers, you wanted the best possible price. You might have also been brand conscious by purchasing an item with a recognized manufacturer's name synonymous with quality. Like most consumers, you probably did not want to wait forever to get it. You might have also been brand conscious by purchasing an item with a recognized manufacturer's name synonymous with quality. Like most consumers, you probably did not want to wait forever to get it. You might have hopped in the car and headed to the local mega retailer and bought the item. Everyone loves great deal. A good brand with quality. A low price...and the ability to take it home right now! Does this sound like you or a least someone you know? Trust is important to us as consumers. We want to make sure no one takes us for a rip-off ride. We want to avoid the embarrassment and not look like the dumb shopper that bought a piece of junk for a high price. As a result, we have conditioned ourselves to certain buying habits. One of those habits is shopping for a name brand that is well known and trusted. Consequently, many folks start their own online e-commerce retail sites feeling these are often the types of product they need to carry. They think the well know brands can inherently bring some of the consumer trust (and sales) to their product offerings. While that might be true to a certain extent, this does not always result in a stable online business with healthy margins. Thus, they have fallen victim to the "brand name myth" in online retail. The Brand Name Myth Unveiled What is the brand name myth? We have already started to describe it, but here is a brief description of the brand name myth -- There are countless start-up online retail businesses who have been led to believe they should sell big brand name products as a core product offering for their retail website. After all, most consumers are familiar with big brand names (i. e. Kodak, Adidas, Sony...etc.) and have grown to trust and follow their favorite brand name products. In fact some of the largest and most successful retail businesses in the world sell the big brands. So, the popular way of thinking suggests that big brand name products are what a new online business should sell. Why? Again, the big brand name products are popular, well known, trusted and carry a name of quality. Unfortunately, this has often resulted in a losing battle for numerous small online businesses. How? In a few words...intense competition, brutal price wars and extreme market saturation. These businesses basically entered into the commodity business without knowing what hit them! Many of them are no longer in business. Would you like to avoid this situation...Certainly! Press Release Paralysis There is one other limiting factor about big brand name products you should know about. The ability to press release a business is greatly limited with big brand name products. That's right. Suppose a small start-up online business plans on selling the latest big brand name cameras as part of their online store. They would like to advertise their new product offering to the world, and get the word out about their online business. A press release is great way of doing this without spending a bunch of money. However, they quickly find no editor willing to publish their press release. There might be a couple of reasons for the rejection: 1) The camera manufacturer might not allow press releases of their licensed name by other parties, or if they do allow a release 2) The product has already been press released many times by other companies. As a result, the product press release is no longer news worthy. Being the smart online business owner, do you want to avoid these situations?...If so, let's look at how to get started on the right foot. How Can I Avoid The Brand Name Myth? The Internet retail world presents a much different level of retail challenge versus the traditional brick and mortar retail business. Customers can do comparative shopping on the internet with just a few clicks of the mouse rather than driving around from store to store in their car. So, this means within seconds they can be at a competing retail site looking for similar products at a cheaper price. As an Internet retailer, you want a business that gives you some immunity to these scenarios. Fortunately, there are many techniques and best practices that can be used to keep consumers on your site. One of these best practices involves creating a niche business. You can get the benefits of a niche business by carrying things that are unique to the marketplace. Having an online business with the "You can only find it here" advantage gives you some immunity to the competition. Selling the big brand names you find at mega retailers does not provide you with the business uniqueness you need. You can do this by creating your own product. However, not everybody wants to go down that path. Rather, another option would be finding a wholesale drop shipper with a unique product offering that has not saturated the market. Where can you find a wholesale drop shipper of unique products that are simply not found at all the mega retailers? The Hienote Drop Ship List Directory is a great starting place. At Hienote Inc., our focus has been on finding wholesalers with unique products that can be drop shipped in single item quantities. We offer an online directory of the drop shippers, found by our research staff. The drop shippers in the directory is always changing as we add new one every week. You can get immediate access to the products that can help you carve a niche for your online business. In niche marketing, you focus on traits that make your business unique. Likewise, we have placed a similar focus on creating a directory of drop shippers with unique, unusual and fresh product offerings. By avoiding the commodity big brand names, you can be in a position to do as many product press releases as you want. This will allow you to get more focused buyers to your site and can result in more sales. Getting free publicity for your products is one of the key ways to getting the needed advertising without spending any money upfront. With brand name items you simply cannot do this, which severely paralyzes your marketing efforts. This is why many online business experts have recommended selling niche based products vs. the commodity big brand name products.

         
    How to save money when buying inkjet cartridges

     

    Purchasing ink cartridges for professional and consumer printers can be a costly endeavor. With many desktop printers costing less than the ink cartridges needed to run them, the search for affordable ink has never been more necessary than now. Unfortunately, many individuals and purchasing managers alike are unfamiliar with ways they can reduce their ink expenditures while getting the products they require. First and foremost, ink will almost always be less expensive when purchased from an online source. As one might imagine, the cost of maintaining a storefront is transferred over to the consumer in every product sold. Online retailers don't have storefront related expenses, and because they sell in the largest marketplace on earth, competition keeps prices at their lowest. Many erroneously associate online retailers with the inconvenience of waiting for orders to arrive as well as a limited selection. In truth, online retailers rarely suffer from the stock shortages that customers have become accustomed to with local retailers and most offer overnight or "next day" when requested. Additionally, online retailers' inkjet cartridge prices are well below those of printer and copier suppliers. Unless ink supply is included with a rental contract, companies can save substantially by purchasing their own. Another way to save on ink is to purchase remanufactured or aftermarket inkjet cartridges. Remanufactured cartridges are previously used products that are recycled through ink replacement. They are tested for quality and provide the same lifespan as a new cartridge at a significant savings. Remanufactured cartridges are also better for the environment than new cartridges. Aftermarket ink cartridges are often much cheaper than original manufacturer products and are made to the same specifications, insuring consumers of the same compatibility and functionality found in their "name brand" counterparts. While most manufacturers will indicate that only certified replacement products are suitable for use in their printers, rarely is that actually the case. Of course, consumers should check to see if using compatible aftermarket cartridges will violate their warranty before purchasing. By finding the right retailer and using remanufactured or aftermarket ink cartridges, consumers can save hundreds or even thousands over the life of their printers.

         
    How to sell more of your products online

     

    If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make. "How can I sell more of my products online?" is one of the most common questions I hear from my clients is. Here are several tips that will help you sell more of your products online and generate more revenue: - Show off the products in the best possible light. When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it. Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it. - Make your web site easy to use. If someone comes to your web site to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site. An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it. - Optimize web site for search engines. Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site. Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site. - Create a blog to promote your business. A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer. In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you. The Internet is a great place to sell your products. When you know how to market your business online, you bring more web site traffic, get more product sales and make more money.

         
    How to setup merchant account details

     

    If you are interesting in learning more about merchant services, you will need to know something about setup merchant account details. This may seem like the hardest part of getting a merchant account, especially if you are uninvolved with many e-commerce or technological business systems. Here are some details that can help to give you a better idea of merchant account setup. For setup merchant account information, you will want to contact the merchant account provider that you are thinking of working with. This could be your local banker, the one that manages your company’s regular accounts at present. Or it might be another lender with a better merchant account deal that includes lower terms or more useful services. When you select the underwriter for your merchant account, find out which fees will apply. Some merchant account providers seem to charge for a host of things, including the application, setup, gateway, membership, and maintenance, among others. After applying to your account provider of choice and being approved for merchant services, an account representative can work with you to set up merchant account details that will soon have your business equipped for credit card payments. At that point you can ask more detailed questions about setup merchant account services. For example, if there is a service fee for setup, will you need to pay it first, will it be billed, or will it be deducted from your first month’s sales? Find out who will install the credit card processing software program and whether you must pay for it. Perhaps it will pay for itself in a few months, saving you this initial start-up cost. It is important to find out whether a customer services representative will be standing by to answer customers’ questions and deal with problems that may arise at the Website. Up-to-date contact or email information is essential to reassure customers they can get help when needed. You will need to know if you must find and pay someone for backup of this type or if the merchant services provider will handle this for you. Your setup merchant account fees should be minimal, but make sure you find out ahead of time what to expect so there are no unpleasant surprises when you can least afford them. After all, you don’t want to go to the trouble and expense of opening a merchant services account only to find that you cannot afford to provide the necessary components to make it operational and customer-friendly. If possible, get a list of services and their prices before signing the contract on your merchant account. The timeframe for setup merchant account operations should not be excessive. Most underwriters can have your Website ready to start accepting credit card payments within a few days. When they do, you will probably ask yourself why you waited so long to apply for this helpful tool. You also may be interested in getting a wireless credit card processor for travel-related sales and a pager to maintain office-to-employee communications. An e-check processor may be the logical next step. The commercial sky is the proverbial limit when you inquire about setup merchant account options.

         
    How to sky rocket your profits by 267 with one simple sentence

     

    If you have even a passing interest in the topic of boosting your profits, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of boost your profits. Don't think it's possible to jump sales by 267% with one sentence? I'll show you how I did it and you can implement the same strategy in less than 5 minutes on your site! This strategy is so powerful that it can literally jump your profits OVERNIGHT! All people doing business on the Internet are always trying to find ways to get their offer the the most targeted prospects available. Always trying to figure out, "What do I offer my proven customer next?" Here's what I did to BLAZE profits 267% overnight: When my customers would click order they would be taken directly to a secure order form to enter their payment information. I came with the following strategy when brainstorming one late night.... Instead of sending them directly to the payment page I setup a page that offered a discount of 10% of their order if they would answer one simple question: Once you begin to move beyond basic background information, you begin to realize that there's more to boost your profits than you may have first thought. What would you be most likely to purchase in the next three months? I then had a drop down menu with three products I was selling at the time. All the customer had to do was enter their e-mail address and then choose an answer and they would instantly be taken to the order form with the 10% discount. Why did I give them 10% off for that one simple question? When they submitted that question it was automatically entered into a data base with all the other customers that took me up on the offer. Two months after implementing this one simple question I pulled up my database, filtered it to the products customers expressed interest in and send a special customer offer to each of them. What happened? Out of 120 customers, 96 bought! can you belive that? An incredible 80% response rate on a sales letter is unheard of...but these customers where so targeted because of the simple question I setup that the response rate was unreal! Jump on this strategy now, you just can't afford to pass up that kind of profit!

         
    How to start your online business with drop shipping

     

    : By using drop-shipping firms to handle your orders, you could route all your ecommerce site's orders to wholesalers, and they will drop shipped your order directly to customers. And you as the online retailer can eliminate the expense of carrying inventory and the risk of being stuck with the goods if these goods didn't sell. Before you get started, consider these seven steps involved in starting a drop-ship e-business: Step 1: Decide to sell your products with or without your own website You can start your drop-shipping e-business either with or without having your own website. If you decide to sell with your own domain name, then you need to get your ecommerce site up. If you do not want the hassle of getting your own ecommerce site, then you could build your online store at eBay. eBay e-store site builder allow you to build your online store easily. Step 2: Decide products to sell Then, you need to decide what types of products to sell at your online store. You could identify a group of products such as electronic products, household electrical appliances, cell phones & etc. It is advisable to identify similar products or products under the same category to sell instead of totally different category products such as shoes and CD player. Because, by selecting products within the same category, you can give your customers more choice to choose from, and you can group two or more products in a bundle for promotion or marketing activities and you get more sales on each transaction. Step 3: Locate suppliers who will drop-ship for you After identify your products to sell, you need to look for your drop-shipping suppliers. On time delivery is important to ensure the satisfaction of your customers; hence, be sure you check for the drop-shipper performance record before you sign-up an account with them. Discussion forum, message board and blogs are sources for you to find some hints or comment for the drop-shippers. Or you just simply key-in the drop-shipper name on the Google or Yahoo search box; you should get some information of your selected drop-shipper. Step 4: Set up an account with the drop-shipper Once you select a drop-shipping company, you need to set up a reseller account with the company. This can often be done online or by phone, but some companies will require that you complete and return a reseller application to open an account. Some may also require a tax ID and a business license. Most drop-shipping company will charge some fee to open their reseller account. Step 5: Advertise the product for sale online Many online retailers failed in their drop-shipping e-business because they could drive traffic or visitor to their website and convert these visitors to the actual paying customers. To get traffic to your product page (either your website or your eBay e-store), you need to advertise your products so that your products get exposure on internet and attract targeted traffic to your product page. There are many ways to advertise your products. You could advertise on eBay, use pay-per-click (PPC) advertisement service such as Google Adword or Yahoo PPC. Or you could go for the cheapest but equally efficient way in driving traffic to your e-store: Article Marketing. You could write a review on your products in an article and put your e-store URL at the end of article or at the author resource box and submit them many article directories for maximum exposure. Many internet visitors will drop-by to your e-store via your URL link at the end of your article if they are interested to know more. Step 6: The Product Sold & Place Order To Drop-Shipper Once your have product sold, your customer will pay you on your selling price via your online payment system such as PayPal. And you place the order with your drop-shipper and pay them via their payment system at the agreed price, which is lower than your selling price, so that you could earn the profit. Step 7: After Sale Follow Up Many e-business entrepreneurs will miss out after sale follow up portion. Just because your customer has paid you and you have placed the order with the drop-shipper, it does not mean that this is end of the loop. Because if there are problem occur, you are the one who need to responsible in the eyes of your customers. Hence, you should follow up with your drop-shipper either via phone or email to ensure that ship out your order to your customer. You should proactively follow up with your customer to ensure they have received their order and satisfy with it. Offer yourself as the personal contact for any issues that may arise. This is also a great way to sell customers more products because if your customers are satisfied with your service, they may give you repeat orders. In Summary By integrate drop-shipper into your e-business, you can forget about inventory handling issues and find a shipping partner to fulfill orders for you; all will be done by your drop-shipping partners. By following correct steps to set up your drop-shipping e-business, you can save your time and efforts in getting your business started faster.

         
    I know the internet is a goldmine but what should i sell

     

    "Do what you love and money will follow." Tell that to the starving artist. And yet, there are hundreds of other artists who are not starving. People all over are turning a profit by simply selling their passion, which can come in the form of thoughts on paper, digital information, or recorded music and video. Kids today are smarter than we realize when they say, "When I grow up, I want to be rich." What can be easily interpreted as a lazy - I want to make money without working hard - can be really seen as - I want to make money out of nothing and make that money work for me. Madonna used her voice (which cost nothing) to make millions. Michael Jordan used his skills (which cost his time) to market himself into millions through shoes, clothes, and advertising. And with the burgeoning commerce of the world wide web, making a profit from your passions is practically limitless. But how do you do it? The first thing is to realize is that your passion can be turned into an asset and by asset, I mean something you have that makes you money. Because you’re already interested in it what you mean to sell, you don’t have to start from zero knowledge. The next thing to do is to find an idea and to find a niche market. People often get stumped because they feel they have nothing new to contribute. But you don’t need to reinvent a market, you just need to tap into an existing one. And there’s no easier one than the one you know already. Chances are you’ve bought tons of products related to your passion (music, art, dogs, skateboarding, fishing, ant-farming, whatever) already. You know which of these products helped you and which ones didn’t. If people are selling products or information to a specific market, then, with a good product, you have a good chance of doing likewise. If you’re computer saavy, or even if you just check your email every day and once in a while google an interest of yours, you’ve already come across people who enjoy the same things you do. You’ve chatted with them in forums, and you know what their needs and desires are or even better the things that peeve them. If you can come up with solutions or make a better product, you can get a piece of that market and thoroughly enjoy what you’re doing. Good Luck, Joshua White Do you ever wish that one of those internet "rich guy" gurus would mentor you rather than just sell you an e-book? Look no further webwealthmethods/

         
    Identity theft r r

     

    : Identity theft is the most prolific crimes committed today and it knows no boundaries. So by now most people know of the problem but are unaware of how it all got started. It's basically what's old is new again thus the teaser ID Theft R&R??? Which stands for Retrospective and Rebirth. Its started back in the 60's which was a time of conflict and change the Vietnam war and Civil Right protesters and the Underground mainly SDS and the Weathermen among others. During this time to avoid the military draft you could goto Canada, Mexico or to college. But a cheaper and more eficient option arose by assuming a new identity and staying in this country. This was easily done by reading the obituaries and finding one close to your age getting the vital info and applying for the birth certificate from there drivers liscense and so on. Theire are still a few left from this era as from time to time you'll see on the news an arrest of someone who disappeared 25 yrs ago. The war ended in 1975 and so the threat of the draft ended so there was a brief respite. In the background at this time was the Internet which was a sleeping giant waiting to be stirred. It was now 1985 and PC's were now penetrating the home and the Net was beginning to be commercialized. Identity theft was once again making a comeback but it was still largely an one on one event. Finally reaching 1990 the net was beginning to flourish with the infancy of the dot-com boom. The world is now truly becoming a global village. By 1996 ther were in excess of 300,000 annual reports of this crime and it's beeen growing daily. Like anything else in the world it reflects all of it's community both good and bad. Identity theft was now splitting into 2 main camps. The first being 1 on 1 events where you come into contact with the theft personally either through physical contact or lost personal info, phishing, or spyware on your computer. The second is wholesale theft of info by hackers breaking into bank and credit card companies where thousands to millions of people are compromised all at once. As recently as a few years ago the technique of dumpster diving was perfected where you'd go t a dumpster behind a business bank, dept sorte restaurant and look for cc reciepts. But this has now been replaced by spyware which is software which invades your computer to access all your acct info and phishing which is an email sent to you representing maybe your bank or cc company requesting acct. info to which if you respond loose your money. To check or elimiminate spyware from your computer goto spybot which is an excellent free tool. As for phishing a good rule of thumb is if contacted and not absolutey sure it's a company or person you do business with just hang up or you can call them back so you know who your in contact with. If you do become a victim it can be likened to entering a blackhole as you go in but never really sure when you'll get out. The personal costs can be excessive and and can take years to clear up. On a positive note I see whole new industries popping up to combat the problem with plenty of growth for them in the future. Anti-spyware, biometrics, insurance, prevention, and detection to name a few.

         
    Improve conversion rates effective content

     

    Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content. To effectively convert prospects, every entry page of your site must tell visitors: 1. What you offer, 2. How they will benefit, and 3. Demand they take action. Entry Pages Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake. If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your “hook” is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve. What You Offer Tell visitors exactly what you do with the first sentence. Don’t be subtle. You only have a few seconds to get their attention. Don’t waste it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows exactly what you are offering and if it fills their need. Benefits Tell your prospect how they will benefit from doing business with you. Don’t assume they understand it. Again, be blunt with something like, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products. Demand Action What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. “Click here to order” is a perfectly fine statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action. If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

         
    Improve conversion rates load times

     

    Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow. Load Times – Are You Driving A Ferrari or Moped? Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won’t. Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking. Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a “fast site” actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually “time out” and fail to show anything. If your site has this problem, 45% of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in the future even if you fix the speed problems. How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites. Determining Load Times The best way to determine the load time for your site is to actually use a 56k connection. While this solution isn’t particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing. Server statistics can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem. Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are excellent tools, but don’t get lazy. Make sure you physically watch your site load on a dial-up connection. The experience will prove invaluable to improving your site and conversion rates. Improving Performance The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, however, universal factors that can be checked: 1. Graphics: Typically, browsers have to make a connection for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help. 2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times. 3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks great, but is it worth 45% of your audience? 4. Size: Scrutinize the size of your pages. The bigger the page, the slower the load times. It shouldn’t be a problem if the page is comprised of text, but large pages with lots of code will load slowly. Cheer up if you have a speed problem! Yes, you’ve lost a lot of business, but now you can fix it. Most of your competitors will never figure it out. That puts you ahead of the game.

         
    Improve conversion rates with content

     

    Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content. To effectively convert prospects, every entry page of your site must tell visitors: 1. What you offer, 2. How they will benefit, and 3. Demand they take action. Entry Pages Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake. If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your “hook” is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve. What You Offer Tell visitors exactly what you do with the first sentence. Don’t be subtle. You only have a few seconds to get their attention. Don’t waste it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows exactly what you are offering and if it fills their need. Benefits Tell your prospect how they will benefit from doing business with you. Don’t assume they understand it. Again, be blunt with something like, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products. Demand Action What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. “Click here to order” is a perfectly fine statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action. If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

         
    Increasing e commerce website sales a guide for the online newbie

     

    With consumers purchasing billions of dollars of merchandise online each and every year, the Internet has become the key to financial security. The e-commerce business has consistently thrived well above all other online enterprises, and continues to flourish. Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items. In reality, the e-commerce business is not much different than your average offline retail venture. Both vendors have products that he aims to sell, and each retailer must discover the appropriate avenue to market these items. Online shoppers crave the same things that traditional shoppers demand: a pleasant shopping experience, in-stock merchandise, and a courteous vendor. If you seek to please the customer, your e-commerce business shall prosper. Almost every e-commerce website that is currently profiting has a clean, crisp layout, and effortless navigation. It is essential for you to have several categories featuring your products that are easy to browse. Clear, detailed images should also be readily available. Customers should have the opportunity to examine your products and compare them with others. An ideal e-commerce store will have many WebPages. These pages will be organized into various categories, with searchable properties, and will use thumbnail pictures for faster loading time. Each picture should also have a detailed description of the product. The easier the site is to access, the more likely it is the visitor will purchase a product. Website security has become a major issue in cyberspace. It is up to you as an e-commerce vendor to make each one of your customers feel at ease shopping at your online store. It is crucial for you to have Secure Socket Layering (SSL) on your online payment pages, so you have the capacity to handle encrypted transactions, such as credit card processing. Outwardly demonstrating to your customers that your website is secure will make them more comfortable shopping with you. Customer service information should be an eminent characteristic on your e-commerce website. It is essential that you have a Contact Us link on your site's menu, and on every page of your website. This link should be directed to another page, which lists an e-mail address, phone number, and mailing address. Customers need to feel that they can contact you at any time if they have any questions or problems. It is also wise to have a Frequently Asked Questions section to your site, which provides answers to common queries. With the e-commerce business leading the way in the web of money-making ventures, many are racing to join the masses. While building and eventually increasing sales to your e-commerce site may not come easily at first, in time, the rewards will be plentiful. Dr. J. Elisha Burke Copyright 2005 Burke Publications All Rights Reserved

         
     
         
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