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    Free Essay
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    Url is one of the important elements of seo and affects your page rank

     

    How important are URLs in SEO? Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search engine algorithms is it an important one to be looked by the search engines? According to some SEO experts, placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important. On the other side some SEO gurus never support keyword rich URLS while indexed by the search engines. What exactly constitutes a search engine friendly URL? There should be bit relevance between the URL text and the content on the corresponding webpage. This level of relevance between the URL text and the content on the corresponding webpage determines the page success on the search engine algorithm level. Relevant URLs seems informative to the web browsers and search engine spiders also supported by the search engine spiders. Targeting keywords in the web URL is a great idea to get higher ranking in the search engine results. Keyword oriented Vs Brand Promoting URL Does your URL should be keyword rich or it should be promoting your brand is a million dollar question. If you are using a keyword oriented URL it is definitely going to boost up your website at SEO level but it will be unable to promote your brand identity in the market. So what should be the best idea? A search engine friendly URL or a URL reflecting your brand name? Your URL is the first step of your online presence used for you branding in the market. The URL should be catchy and appealing for the web users but it should be search engine friendly as well and it will be another advantage. While crawling the web pages search engine spiders also consider pages having the search term in the URL. So, search engine friendly or keyword rich URL will definitely be going to boost up your online business by ranking you top on the search engines. All the major search engines do support the indexing of keyword rich URLs. Portion of the URL matching to the search query is always displayed in bold in the Google and Yahoo search engine results. Top 20 URLs is the search engine results are which contain the search string. Some characteristics of the successful URLs are as follows: Ideal URLs are short and simple. Shorter is always better. Short web addresses are always top on the popularity charts as they are easy to remember so the typing mistakes are least possible with short URLS. A successful URL should be the descriptive one. The URLs should be a preview of your products and services. A URL easy to remember always performs better as compared to the complicated one. A successful URL requires a bit creativity to combine with the unique feature of simplicity and descriptiveness to display it in the first encounter. For example, a URL after your name or your firm's name, may not-in the long run-be the best choice.

         
    Using ecommerce templates

     

    If you’re thinking of designing your own website, you can save a lot of money by using ecommerce templates. While a website is a must if you want your business to grow, it can be a very costly project, especially if you hire someone else to help with the job. Although you may not consider yourself talented enough to design the site yourself, you will be surprised at how much easier it is to design web pages using ecommerce templates. With a little practice and effort, most business owners are able to design a professional looking site on their own. Ecommerce templates provide webmasters with a preset look for their site. While you still need to enter in the HTML code for your text, the amount of code you will need to write using a template is much less than if you had designed the whole site on your own. For example, with a template you will not need to write the code to design tables and frames. A template is like an outline design for your site. All you really need to add is the written content. There are several companies that specialize in designing templates. It is a good idea to do some research first before deciding upon a specific template. Shop around to see what different companies have to offer. Be sure to choose a template that gives you the look you desire for your site. Although there are some companies that offer templates free of charge, these may not be enough to meet your needs. Some templates are designed more for homepages or personal websites. In order to have an effective ecommerce website, you will want to choose a template that is both simple and professional looking. If you want customers to purchase products or services via your ecommerce site, they need to feel comfortable ordering from you first. A professional looking site that is pleasing to the eye may help to encourage customers who are a little hesitant. How you present your business and product is almost as important as the product itself. Another factor you will want to take into consideration when building an ecommerce website is time. Even if you are doing all of the work yourself, you will still be concerned with the amount of time that it takes for you to complete the entire project. Using ecommerce templates are a much quicker process than designing all of the pages yourself. If you are a novice or inexperienced webmaster, the task of creating several web pages can be very frustrating. Even if there is just a small error in your code, it can mess up the look of the whole page. In some cases, it can even affect the ability of visitors to view your site. If you are constantly checking your source code for errors, it will slow down the whole process of designing the site. In the business world, time is a valuable asset. The sooner your website is finished and uploaded to the server, the sooner you can start earning money through your business online. The cost to purchase templates for your site is just a fraction of what it would cost you to hire someone to design the whole site from scratch. Good quality templates can be purchased for fewer than one hundred dollars. The cost to hire a webmaster or team of technical workers to design your site can easily end up costing you thousands of dollars. If you can design a quality website for less money, using ecommerce templates can be a valuable resource. If you check around online, you will discover that there are many successful ecommerce stores and websites that used templates when building their site. Templates are a very popular choice among those designing their first website and individuals who have a limited knowledge of HTML. In fact, the number of websites designed by the use of templates outnumbers the number of custom designed sites.

         
    Valuable niche markets

     

    If you are attempting to start a business online or if you are simply trying to increase your traffic and revenue, focusing on a niche market can give you the edge that you need in order to reach the high goals that you have most assuredly set for yourself. There are so many different niches in the overall market that any web site on any topic can find a niche and fill it. When you specialize, you are more likely to succeed. The most powerful tactic in the history of warfare is the classic divide and conquer routine. You can make an obscene amount of money if you can take over one niche market and then another and another. Focusing on smaller groups of people and dominating their needs in a particular area is the best way to effectively spend your resources. When you attempt to evaluate your market keep in mind that there are people in your market that you wouldn’t normally associate with it. There are a small number of people who live in the suburbs who would like to wear cowboy boots. If you can target your products at groups such as these you are more likely to sell to them than someone who would target the cowboy boots to... well.. cowboys. Finding niche markets can be a daunting task. Basically, you can ask yourself a few questions that will assist you in finding the niche market that is right for you. 1. What experience do you have with the products that you are selling? If you are an expert in the field of your sales, you are more likely to succeed than most. Try to come up with the reason that you got interested in the products that you sell. Figure out what kind of people are most likely to be interested in your products and then try to come up with some groups that aren’t so quickly thought of but that may find it fashionable or interesting to purchase your products. 2. Who was the product that you are selling designed for? Cowboy boots were designed for cowboys. There are people who have never stepped foot on a farm who will wear cowboy boots, but they were designed for cowboys. Try to think of what group of people the product was designed for and what other groups can be cut out of the same mold. I. E. country folks, suburbanites, city dwellers, inter-city dwellers. You are not as likely to sell cowboy boots to inter-city people as you are to suburbanites. 3. Are any of these groups already targeted for your product? If somebody is already targeting the niche that you came up with, you may be able to decipher whether or not there is still room in that market for you. If your competition has been selling the cowboy boots like hot cakes in the suburbs there may still be time for you to make some money off of them. 4. Can you target your niche better than anyone else? If there are already companies selling your product to the group that you wanted to select as your niche market, you still may be able to be the most successful. Just because you are not the first doesn’t mean that you can’t be the best. If you can target a group of people better than anyone else due to some experience, tendency, or inborn characteristic, go for itpetition is important, without competition nobody would ever become successful. 5. How well can you optimize your niche for search engines? You may be able to come up with an excellent niche market that you can provide for better than anyone else. This niche may be completely original, and you may have the resources necessary to really get it off the ground. But does it have the potential to top any search result sheet? Will anyone ever come looking for it? If not you may have to start off by advertising on pay per click advertising services such as adwords before you get a chance to really thrive on your fresh new niche market. If your niche market can fill up a few slots for key words you are in better shape than most. It is normally very difficult to come up with good, comprehensive key words for your web pages. The best situation that you can encounter is one in which your key words are more or less laid out for you. If you have a catchy little gimmick or a highly targeted niche market you should be able to come up with a good set of relevant key words. Having relevant key words is most of the battle in the whole SEO game. Any SEO that can come up with a good, comprehensive list of key words will probably do quite well in the world of business.

         
    Visitors leave after seeing my home page aye carumba

     

    One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer No Depth An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don’t look at any time smaller than a day as the data may not create an accurate picture of the traffic. Assume you have the best damn dang hair net site on the net. You have over 1,000 hair nets of every variation, color, material and weave. For those of you not “in the know”, a hair net is one of those things people working in fast food places have to wear. I have no idea why, but I am sure there was a lawsuit once that makes complete and total sense. Anyway, a site with over 1,000 hair nets should have a massive number of pages. Logically, every visitor to the site should click through more than a few pages while looking for the perfect specimen. Unfortunately, you find the server stats tell a different story. In reviewing server stats, you learn that on average the site receives 5,000 visitors a day and 10,000 hits. Dividing hits by visitors, you discover to your dismay each visitor is looking at only two pages on average. This information is supported by the fact you’re only averaging a few sales a day. Aye, Carumba! There are a few possible reasons for this poor performance: 1. Slow Site: A site with 1,000 products is going to require a very careful database design. I would guess 70 percent of database sites are fatally slow. By fatally, I mean they load so slowly that most dial-up users can’t navigate in the site. We are talking 30 to 40 second page load times. If you have this problem, you are immediately losing the 45 percent of people using dial-up. 2. Click Fraud: If you are running a PPC campaign, you must track the clicks in the campaign. A low hit to visitor ratio can often mean your PPC ads are being artificially clicked as such clickers rarely venture into the internal pages of a site. 3. Poor Advertising: This one is purely your fault. Your advertising must focus on keywords that are relevant to your site. If you are selling hair nets, don’t place ads under “hair styling.” If you do, people will click your ad, see hair nets and immediately leave. Know your limitations! There can be a variety of reasons for low hit to visitor ratios. More often than not, slow load times are the answer. If the site is fast, then you need to dig deeper so you can figure out a way to make your visitors do the same.

         
    Vodafone offer streamed news

     

    Vodafone 3G customers can now watch a live streamed television news bulletin on their 3G mobile just like one they'd see on the box at home. In a New Zealand first announced today, Vodafone in partnership with Prime News will deliver 3G customers "Prime News: First at 5.30" daily as part of the Sky News streamed channel. Prime is owned by Sky in New Zealand. Tim Nichols, Head of Vodafone live! says this is a major milestone for Vodafone live! Mobile TV and marks the first evolution of the service since launch eight months ago. "For the first time we can now offer a whole show to watch on your mobile at the same time it screens on the TV network. The fact that it's a news show is particularly relevant in today's fast paced world as many of us need to keep up to date but don't often make it home for the news," says Tim. Vodafone has been closely monitoring viewing trends since launching 3G to deliver a service tailored to customer habits. Since launch, figures show the Sky News made-for-mobile channel is the most popular amongst customers, with viewing times spiking around lunchtime, the early evening and late at night. "As a result of these trends Vodafone has partnered with Prime to deliver customers a streamed bulletin service during a time when they demand news most - the early evening," says Tim. "Vodafone live! Mobile TV with 3G means you can get news in a way that suits your lifestyle. Whether you're waiting on the bus in traffic or working late, the news is right at your fingertips." Mad4mobilephones has reviewed the service and it is excellent from a users point of view. Vodafone Live continues to provide innovation in 3G services.

         
    Want an online credit card merchant account

     

    An online credit card merchant account can help your business in ways you might not have imagined. While it may seem as though only high-ranking company executives or big-name corporations might be interested in a merchant account, there are many reasons why a small-scale entrepreneur or even a home business owner might want to learn more about this unique marketing and credit card payment tool. One reason to consider an online credit card merchant account is because you can apply directly through your company’s bank, if you have been doing business with a local financial institution. Chances are the bank can offer a merchant account to business owners like you, but it is important to check the terms and fees, since you may be able to get a better deal elsewhere. Banks don’t always have the lowest prices on accounts like this. You can browse the Internet or ask around the business community to find out who has the lowest merchant services account fees. The costs may include any combination of the following: application fee, setup fee, gateway, maintenance and service, annual membership, and others. However, some account underwriters can waive some or all of these fees for the right customer. Find out if your company is eligible for these waivers or some type of discount before you apply. Another reason to think about applying for an online credit card merchant account is to upgrade your professional status and enhance the way you do business. You don’t have to operate in the mom-and-pop stage of development forever. Instead, you can get the merchant account and start processing business dealings faster and more efficiently than ever. Your customers will admire and appreciate your efforts to make things work better for them, and your employees will appreciate the time saving steps that can be implemented with a merchant account. When approved, your online credit card merchant account will help you create a Website to represent your business on the World Wide Web. Some underwriters provide free software and setup while others charge for these services. Be sure that your site offers an up-to-date image with plentiful information to catch the browser’s eye and keep customers interested long enough to make a sale. When they do decide to purchase something, your merchant account setup will let them pay right away with a credit card instead of waiting for a check to be posted. The money will be funneled by the underwriter through a gateway for deposit in your checking account. With an online credit card merchant account, your Website can soon become fully functional, alleviating much of the sales and cashier work that your company may presently be handling. Your time will be freed to deal with other aspects of the business, perhaps the more creative venues. In the meantime the Website will be automated enough to process payments without the help of customer service, except for the occasional question or problem, so keep someone available at least part-time for this purpose. Don’t wait for your competitors to jump at the chance to get ahead of you. Find out now how you can apply for an affordable online credit card merchant account.

         
    Web ecommerce where to begin

     

    In web ecommerce, you are going to find a wealth of information about what it is and what it can do for you within minutes of looking on the web. The problem with this is, it is hard to sort out the good from the bad and the worthless from the maybe-worth-something options. Relying on the bad stuff will leave you broke and everyone is in search of the best options to make them a ton. So, where do you begin when it comes to web ecommerce? In order to help you get started with web ecommerce, here are some of the things that anyone on the web selling can do to make their business more profitable and more potentially interesting to their buyers. • Provide quality and something that is user friendly to the client. If you want to sell, you need to convince them that you have something that is better than what is out there or something that isn’t out there at all. You need to provide for them a good experience as well. • Sales and promotions work as they would in the retail setting of a store. To get people in and buying, offering incentives can definitely help. • Provide a great looking website for them to visit. Make sure that it is user friendly and that it is easy to navigate as well. Things like photos and graphics that are exciting and appealing are great tools to use as well. • You can also do well by offering things like chat rooms and blogs that keep up the readership to your website. Allow them to play a role like this and they will likely book mark you and come back for more web ecommerce action! Web Ecommerce can be a remarkable tool when you use it well. So, as your first step, take the time to explore what ways you can create a great place for your customers and how you can make sure that they come and come back.

         
    Web hosting with vdeck control panel

     

    I first encounter about vdeck control panel about a year ago, while I search for web hosting plan online. In today market, the 3 most common control panel are: cpanel, vdeck and h-sphere. Cpanel appear to be the most preferred hosting control panel, and follow by vdeck. Its very easy to use and it come with tons of features. Keep your eye open, because vdeck 3.0 is coming. And its interface look and feel is much like cpanel. And it come with lots more features. With integrated web design tools. Not one but three tools to choose from. Integrated icon designer, and integrated SEO tools which includes search engines submission. There are few big hosting company that are solely using vdeck control panel. For example startlogic hosting and ipowerweb hosting. Their hosting plan only offered in vdeck control panel. And my experience using them, so far so good. Everything cpanel can do, vdeck can do as well. If you haven’t seen a vdeck control panel, you can visit this startlogic review blog and take a look at the vdeck control panel at this link startlogicreview. org/startlogic/startlogic-vdeck/ This is the vdeck 2, and the latest version 3 will look much better than this.

         
    Web optimization services are they worth it

     

    If you have a website for business purposes or even a personal endeavor of some other kind, you might want to look into Web Optimization Services. These types of industry services can help web-based businesses increase their sales. They offer tracking services with a variety of features which will enable you to see how many hits your site is receiving and also where your site is appearing in search engine results. Web Optimization Services can also give you advice on how to improve your website in those areas, if necessary. Keywords are words and phrases that specifically relate to the subject matter and purpose of your website. They define your website and play a huge part in search engine results. It is imperative that you incorporate keywords into your web pages so that when someone does an internet search, your website will appear on the pages of the resulting links. If your business deals with remodeling, for example, be sure to incorporate the words and phrases that relate to that subject into your website, as many times as you can. Web Optimization Services will offer you an analysis of your website and advise you which areas need enhancements. They will not only show you how to make sure that your website is found with the use of keywords and phrases, but also how to ensure that it ranks high on all of the search results pages. Seedegy offers a free ranking report. Click on the Free Ranking Report link in the Services area on their home page and then fill out the electronic form. They will, in turn, let you know how your website ranks based on the information you have supplied for free. They also offer other utilities such as Keyword Research and Individual Page Development. Seedegy even offers a Web Design service. Use their electronic form to let them know what the goals of your website are, who your target audience is and what kind of budget you are working with. They will send you a free quote for their web development service within 1 day! Their website is very user friendly with easy to understand explanations of all of their web optimization services. Utilizing a Web Optimization Service such as Seedegy can greatly increase traffic to your website. Let’s face it, not everyone is savvy in the marketing area, which is one of the most important undertakings when developing and publishing your website. You’ve got to get your ‘name’ out there and visible on those search results pages so that you can benefit from the success of your business. A Web Optimization Service is a great way to assist you in accomplishing that goal.

         
    Website or no website that s the question

     

    Do you want to make money through the Internet but you don't have enough experience or capital to start your own online business? You don't have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing. Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell. All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote. As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant's site and the visitor actually buys something. Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free. But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing. One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with. This now leads us to the question of whether a website is required or necessary in affiliate marketing or not. Many people say that one can do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done. In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others. *Email Marketing Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn't require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting. Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying. Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant's site. *Offline Promotion There are many ways on how you can promote your affiliate products offline. Among the common medium used for such promotions are classified ads, brochures and flyers. Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience. *Writing Free e-books If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website. Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative. Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting. And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant's site. *Writing Free Ezines Ezines are publications or articles that aim to inform individuals about a particular topic. If you don't have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant's site. If you have a website, your ezine article may actually work well as content for your site. But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles, ezinearticles and others. *Online discussions (Forums, Chats, Message Boards, etc.) With or without a website, you just can't ignore online discussions because they are great venues for marketing your affiliate products. In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting. With all these strategies, it may appear that one really doesn't need to have a website to start marketing his affiliate products and promoting his affiliate programs. Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing. While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that "newbies" like you can reach the same levels of success. Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one. But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time. Having a website creates a lot of advantages in affiliate marketing. For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products. With a website, you can also advertise your affiliate products to a wider market. Again, having a website is not a requirement in affiliate marketing. But with the advantages that a website can provide, I'd rather have one for myself and make affiliate marketing a lot easier for me. To get your own money-making website set up free visit: home-industry/pips. html

         
    What an automated web site can do for your business

     

    As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes. Automating Automating a web site can cut out tedious tasks such as updating HTML, FTPing pages and changing site designs. Advanced automated web sites can send follow-up emails, send out newsletters, manage sales, do invoicing, track users visits and more. There is practically no function that can’t be accomplished. There are many different types of automated web sites. Typically, the platforms break down into two categories, prepackaged or made to order. Automated web sites can range in complexity from simply using server side includes to full database driven sites. Server side includes are little snippets of code that allow content from one file to show on many pages. A database driven site, on the other hand, pulls content from an online database. Web site information stored in an online database can be quickly and seamlessly inserted into many different types of templates. This becomes a huge time saver when you need to make a universal change to a web site. Depending on the system, the change can be made as a snippet of code or input directly into the database. Once entered, the regenerated site will carry the changes throughout the pages. In contrast, a non-automated site would require you to make changes to each individual page, a time wasting task. Let’s look at any example. Assume you have a database driven, automated site. After testing the site, you discover the font appears very small in certain common monitor settings. Making an executive decision, you decide to change it throughout the site. With a manual system, you must pull up each page file for the site and change the html. If your site has 100 pages, you better break out the coffee! If your site is automated, however, you can simply address the font change in the database ONE TIME and generate the changes on all the pages. We are talking about saving days of your time. If you are creating a site, make sure you use an automated platform. Don’t waste days of your life making manual changes.

         
    What are digital certificates

     

    A digital certificate is an attachment tagged to an electronic message for security purposes. It allows the sender of a message to be verified by the recipient, that the sender is actually the person he or she claims to be. In addition, it allows the recipient to reply to the message in a 'secure' way, so that only the sender of the original message and nobody else receives it. The most important things in Digital certificates are as follows- • Identification information • Cryptographic keys • Digital signature Cryptographic Keys- A digital certificate has a pair of coupled cryptographic keys. These are symmetric and asymmetric cryptographic. Symmetric cryptographic key uses only one key between two parties i. e. encryption and decryption is done by same keys. Asymmetric cryptographic key uses different keys between two parties i. e. encryption and decryption is done by different keys. These keys always work in pairs i. e. one key is public to all which is only for the owner known as public key and private key is distributed to all the users which is always different from one customer to other. The main work of these keys is to encrypt and decrypt the messages and to secure the whole process of transactions. Digital Signature- A digital signature is an electronic signature for verification purpose and provides higher degree of security. A digital certificate owner "signs" an object by using the certificate's private key. The recipient uses the certificate's corresponding public key to decrypt the signature, which verifies the integrity of the signed object and verifies the sender as the source. In other words it is a way of authentication of digital messages. In terms of cryptography (encoding messages), public key (identity) certificates, which are also called 'digital signatures', contain information about a person or organization's name, address etc, which is unique as it is 'publicly' available from only one such individual or organization. Typically in public key infrastructure (PKI) schemes, where the signatures are validated by Certificate Authorities (CA), the signing authorities certify that the public key and identity information belong together. A digital certificate may be withdrawn or revoked by CA's if it comes to light that the 'embedded relationship' between a key and the identity is incorrect or has changed e. g. or has changed employers. In addition, in security breaches, where the privacy of the issued certificates is compromised (i. e. it is reported that more than one person has attempted to use the key) similar actions may be taken. Such occasions of revocation are rare, but it means that even 'trusted' certificates should be checked for their current validity or 'expiry' status. Although it is the job of the PKI to check and update its certificates, in practice it is not always done. Third party protocols like (Online status certificate protocol – OSCP) queries the certificate issuing server to check the validity instead. Digital Certificate must contains- • Name of the organization or individual • The business address • Digital signature • Public key • Serial number • Valid Issued date • Valid Expiration date. Digital Certificates can be used for a variety of electronic transactions including e-mail, virtual mall, groupware and electronic funds transfers. By using digital certificate we can secure not only the transactions but also the whole process.

         
    What cyber price for a national identity

     

    This is a case of 'let the seller beware' ... The tiny Polynesian island nation of Niue is beginning to think it's been had. Frankly, it's clear they didn't do their homework before they did their deal. Ironically, it seems the buyer hadn't really done his, either. Anyone who has been inundated by advertisements for 'global domains' can easily understand that it's a burgeoning business. The specter of purchasing a domain at a much better price than the more common 'dot com' or 'dot net' or 'dot org' is most attractive to most aspiring entrepeneurs on limited budgets. This niche's market leader is most likely Global Domains International (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key element in that deal is that the Western Samoan government granted the rights to GDI in return for a royalty for every domain sold. Niue's name is derived from the local language's phrase for, "Look, a coconut!" It seems they should have used theirs more thoroughly before signing a domain deal with Bill Semich in 1998. An American businessman whose former station was editor for a computer magazine, Semich recognized the potential value in the marketability of unique domains. Apparently finding the 'nu' extension an attractive letter combination, he signed a contract with the Niue government that gave him the exclusive rights to it. It wasn't a one-way deal. Semich guaranteed free wireless access for all 2000 of Niue's citizens and he delivered, completing the installation of an island-wide network of translator towers in 2003. The country's leaders surely felt they had provided their citizenry with a service for the new century which would favorably ensconce their place in island history. Semich, meanwhile, intended to hawk his bargain domains to Americans. He had no idea that his ideal customers were in Sweden, where 'nu' is the local word for 'now.' Obviously,'now' is a hot marketing action term in any language, so Semich was pleasantly surprised to find the Swedes flocking to his cyber-property. As a translated example of why this works for them, 'drive. now' (which would be 'kцra. nu') is a very compelling sales slogan which becomes an ideal URL for a Swedish driving school. To date, Semich has had 110,000 sales of 'dot nu' domains at $30 a year, which has considerably swollen the coffers of his '.NU Domain Ltd' to the extent that its website's home page default language is now -- or nu --- in Swedish. In fact, Semich has cleverly taken advantage of this windfall to become the first domain provider to incorporate a complete Unicode character set into its scripts, allowing users whose alphabets have unique characters --- in Swedish, that would be the letters 'е,' 'д' and 'ц' --- to remain true to their language instead of settling for Anglicized versions, which often destroy their original meaning. His company has already announced the rollout of this service in Sweden. Given that Unicode enables linguistic propriety to Japanese, Cyrillic, Spanish, French, German, Arabic and any other script with unique characters, Semich has truly become a pioneer in his craft. All this commercial success has wrought concerns in Niue. Not only is the disparity in financial benefit an issue, but the island's strongly Christian residents are upset that 'dot nu' has become a popular extension for pornographic sites. Semich disavows any responsibility for this segment of his clientele, but the fact remains that they are there. The issue became such a political hot potato that 'neo-colonialism' was a trendy charge in Niue's recent elections. Semich seems shrewd enough to realize that he's got the high ground in any bargaining that must be done to assuage his Pacific partners, so a reasonable solution will surely be attained. This scenario underscores the all-encompassing scope of cyberspatial commerce and the depth of considerations that both buyer and seller must assess before entering into far-reaching agreements. Not even the world's tiniest nation --- and that's remote little blip-in-the-Pacific Niue --- is immune from the effects. The moral of the story, then, is to count your cyber-coconuts before they're cracked open. They may be worth more than you think.

         
    What happens from server to web browser

     

    Each time you click on a link in a web page or type an address into your web browser you are making a 'request' for a certain document. That request is handled with the Hyper Text Transfer Protocol (HTTP) and sent over the Internet to the server which holds the document in question. If all goes well the server responds by sending the document -- usually a web page of text and graphics. HTTP is part of the Internet Protocol (IP) suite. It is used by a 'client' such as a web browser to establish a connection with the server which hosts a particular website. The server waits for incoming requests by monitoring TCP port 80. Transmission Control Protocol (TCP) is used to create connections between two computers on the Internet so they can exchange data. TCP has provisions for identifying the requesting computer and for transmitting data with time stamps so that it can be reassembled in the correct order once it arrives at its destination. There are several TCP ports which have standardized uses. TCP port 21, for example, is usually reserved for FTP (File Transfer Protocol) for uploading and downloading files. Port 80 is usually used for HTTP. If the server receives a request string on TCP port 80 in the form of GET / HTTP/1.1 it will send a response code depending on whether the requested web page is available or not. A typical request goes like this: GET /faq. html HTTP/1.1 Host: mywebsite This is a request for mywebsite/faq. html. The 'Host' needs to be specified to distinguish websites which are hosted on shared servers. If faq. html is available the server will respond: HTTP/1.1 200 OK Date: Mon, 12 October 2005 22:38:34 GMT Server: Apache/1.3.27 (Unix) (Red-Hat/Linux) Last-Modified: Wed, 08 Jan 2003 23:11:55 GMT ...followed by the actual web page. HTTP/1.1 200 OK means that the requested web page is available. Other codes can also be returned. The code 404, for example, means that the server cannot find the requested page. The web page is sent via TCP as a series of data packets each with a header that specifies its destination and order in the data stream. The various packets can all take different paths to reach their destination. Each is sent through a router which polls other routers which are close by. If a connection with the first router is unavailable the data will be sent through another one. As the data is received the client (the web browser) sends back an acknowledgement. This ensures that all the packets are received within a certain time. If not, they will be re-transmitted by the server. TCP also checks that the data is undamaged. The data is reassembled in the correct order thanks to the sequence number of each data packet. Voila! The web page appears on your computer screen. The TCP connection can be kept alive for additional requests from the client. This allows several pages to be requested within a short time period without causing the overhead of opening and closing TCP ports. Either client or server can close the connection at any time.

         
    What makes a successful e commerce website

     

    There are many ways to create a successful e-commerce but there are four crucial points that you should keep in mind while launching your website. 1. Website Your website is like your showroom, airy and attractive. When online, the equivalent of a showroom is an uncluttered website where the eyes can move freely up and down finding the details they need without much effort. It is extremely important that the website be easy to navigate since the surfer should not have to search for the product or details he or she is looking for. The website should project its products in a provocative way so the surfer wants to see more. Place testimonials or photos of your product so people can create a positive image of its usage. If your products are guaranteed, post this information conspicuously. 2. Your merchant account This feature is a must for any commercial website because without it you will not be able to receive payment by credit cards. Reports show that as high as 99 percent of the trade online is done through credit cards. Hence, if you do not have a merchant account you lose business. You will need to be able to accept all major credit cards and without this feature that is not possible. 3. Shopping cart and secure server This is interconnected with the above. When you have a merchant account to accept credit cards, you will need an online shopping cart. This feature allows your customers to choose and place their chosen products in the cart just as one would do in shopping mall. This cart will, at the end of the shopping, total the products and give the total cost of the products chosen. In order to have your shopping cart work well you need to have its software installed on your website or on the server that hosts your website. If you choose to have your own server you will need to have a certificate from Verisign and Thawrte, which encrypts the financial information given by your customers so they can feel safe while giving you this sensitive information. 4. Payment gateway This is another crucial aspect in setting up a successful e-commerce website. The payment gateway is the link from your website to the credit card processor. This gateway helps information to pass from your site to the authorization centre where the credit card is verified and then charged; after that the reply will come back to your website that the processing has been successful. A payment gateway will always check for details in credit card information and reject any discrepancy in the information. In this way it reduces the use of fraudulent cards by almost 80 percent.

         
     
         
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