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    The significance and benefits of email marketing

     

    There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet. Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include: Speed: This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide. Reach: Another factor as to why e-mail marketing is considered a good option is because of the fact that it has a better reach to the people worldwide than other medias of marketing. E-mail marketing knows no boundaries and this helps people to continue to conduct their marketing work on a large scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process. Inexpensive: E-mail marketing is comparatively cheaper than that of some other medias of marketing. Individuals and businesses do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits many and thereby a lot of people resort to e-mail marketing for a large part of their online marketing efforts. Effective: E-mail marketing is very effective and a very popular form of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is effective and thus more approachable. Personalized marketing: E-mail marketing avails the opportunity to conduct personalized marketing. In this, people can send e-mails only to people whom they think would be interested in the topic of the message. Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

         
    The truth about mailing list advertising

     

    Are you fond of lists or not? I think that I am. It hasn’t been anything that I’ve been explicitly fostering or anything. I can think back about some pretty about solid lists that I made in detention with friends, like “13 Ways to Squash Pete Gomash”. To this day it’s not unlike me to call up a friend and initially bullet a list of “important” subjects to be discussed and the order that I’d prefer they were taken up. I do the same thing with emails. And scribbling down my name on the mailing lists for CalSurf and 7th St. Entry virtually changed my life in 8th grade. But they were the type of mailing list advertisements that necessitated self initiated action by the consumer. Mailing lists, especially online, and my unwanted participation has multiplied themselves like the rats my sister used to keep in our backyard. When I find it considerate for a company to offer me an opt-out choice in the small print, I know that something has gone awry. But what is it that is at the root of mailing list advertising’s current problematic nature? I think it all started in 1789 with a kindly chap by the name of Adam Smith. I believe Mr. Smith’s ideas on human nature and utilizing those inherent urges in the form of competition in order to raise the general well-being of society, really were intended with good intentions. However, unintended consequences have resulted from the laissez-faire approach to markets that Mr. Smith proposed. My intention here isn’t to consider the economic implications of a liberalized market economy, but rather the socio-psychological. What effects are brought upon a community that has from birth the invaluable merits of competition thrust upon them? It is my contention that the results are an extreme difficulty in combining the actions of community mindedness with personal gain at any cost. I can’t blame a single person of firm for behaving in exactly the manner in which the system that they operate has taught them, but I feel that a re-examination of our system is much over due. Mailing list advertising that gives not an iota of consideration to the unwelcoming client is simply a product of its environment and I think the environment needs to change.

         
    Tips for staying in constant contact with your clients effective opt in forms

     

    Email marketing is an extremely powerful and effective marketing technique. It is also the most cost effective way in existence today, to contact prospects and customers. If done incorrectly, by sending unsolicited emails, it is called spam and gets you blacklisted and hated by the ones you were trying to reach. If done right, it is called permission-based email marketing and it will build the value of your brand, increase your sales and keep you in constant contact with your targeted audience, whether prospects or existing clients. When most people think of permission-based email marketing, they automatically associate the concept with the old practice of mass mailing, that is building a list, and emailing a message, or a newsletter to that list. Today, the process is much more elaborate, as you have to push your message across in a way that will not piss people off, that will not get you blacklisted and that will not get you labeled as a spammer. In this article we will discuss one of the most underrated steps in building a successful email marketing campaign: the sign-up form. With the introduction of the CAN-SPAM Act of 2003 ( ftc. gov/bcp/conline/pubs/canspam. htm) it became increasingly important to make sure that your recipients opted in, that is requested themselves to be emailed your information. The easiest way to achieve this is through subscription, or sign-up forms. Here are some tips on how to effectively build sign-up forms, gathered from experienced email marketers: 1. The more often your prospects are exposed to your sign-up form, the greater the chance they will notice it and actually sign up to receive your emails. As with everything else in life, you have to be very careful as not to reach the saturation point, which is the point at which your viewer gets annoyed. Our studies have found that strategically, it is best to place your forms in one of the following locations: - On the top right of a page; - On the left hand navigation bar; - At the bottom of the page, directly after the relevant content. 2. Entice your subscribers. An effective sign-up or opt-in form is as effective as your enticement campaign. You have to convince people to trust you enough to give you their real names and email addresses. Explain the benefits of subscribing (ex. “to receive tips, tricks and techniques on how to….”), include a few samples and testimonials. Finish it up with a strong call to action. 3. Offer opt-in incentives. Properly used incentives can significantly increase opt-in rates. Some of the most proven and effective incentives in use are: - Free whitepapers or e-books (you can find one on almost any topic, and if you don’t, then consider writing one yourself); - Opt-in discount or a free service (for example, if you are a web hosting company, you can offer one month free hosting); - Special report. Whatever incentive you chose to offer, do not forget to follow up on your promise. In your welcome message, you should automatically provide a link to the free product – if applicable, for example if you are giving away a free report or an e-book, then provide a download link – or a coupon (discount) code that you are ready to take automatically online or via phone. 4. Design your form with the user in mind. Walk through your form yourself after you put it online and see if you would be annoyed by it or if you would find it easy and comfortable. Some tips to remember: - People use various devices and browsers today. Make sure your form and the entire page the form is on is readable by all browsers. Do not place the form on a page that is heavy in graphics and multimedia, as people generally don’t have too much patience if the page is slow to load. - Do not forget people who browse the web on PDAs. You might think I’m nuts, but it’s a reality, a lot of people now browse on their Blackberrys and Treos. This is especially important if your opt-in form is a link inside an email message. People do click on those links on their PDAs and you don’t want to lose them, as after they read your message, they will not go back to it again, on a regular computer. You want them to sign up right there, on the spot. So make those forms simple, use only plain and traditional HTML. Also, things shift on a PDA screen so try to borrow one and see how your form looks like and make the appropriate size adjustments. - Don’t forget to make sure that the TAB key advances through the fields in the proper order and that the ENTER key submits the form. You’ll be surprised to know that a lot of people are turned off at the slightest misbehavior of your form. You’ll also be surprised to know that the vast majority of form fillers rely solely on the keyboard. If hitting the ENTER key activates a link instead of submitting the form, you lost them. - Do not ask for too much information, at least in the initial opt-in stage. People are reluctant to fill up long questionnaires, especially that their intention was not specifically to fill up your form but you enticed them to do so. Name and email should be sufficient. Collect your demographic data later on. - Have a privacy statement on the page where the form is, or as a link, accessible directly from the page with the form. People trust companies that openly display privacy policies and promise not to sell their data. Remember that with opt-ins, they can’t just put fake data on or use those “shopping” email addresses, but they trust you with their real contact information. - If you are rusty at creating HTML forms, use an opt-in form generator from a reputable email marketing solutions provider.

         
    Top 5 tips for effective email marketing

     

    Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail. The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind: 1. Spam! Spam! Spam! I don't need any Viagra! The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there's such hostility towards the industry. But spam filters, bulk folders and "report spam" features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools. So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their "safe senders" list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers' inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam. 2. Images and formatting: Why do my emails look broken? Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are "broken." So what's the solution? Some email marketing programs publish all your sent email campaigns to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). In some programs, the technology also ensures you can track your users' behaviors, even if they are reading your email campaign at the secure web location. 3. Personalization and relevant content: In a business e-mail, one size does not fit all. In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods. But you're coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the "from" field. So it's a good idea to make sure your company name is clearly stated there. Another major factor is the "subject" line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers. 4. Click-through and conversion: Show me the money! So the user has opened your email and read the content. Great. But where's the sale? There's good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline. In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign. There's no need to fret if your company doesn't fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. 5. Stats tracking: Who are my real consumers? E-mail marketing is an increasingly popular tool in effective CRM, and it's about time more businesses recognize that. First off, if your provider's email services for business do not include detailed, real-time tracking, you're getting a raw deal. Real-time tracking is now an industry standard, and it's highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns). But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they're "flying blind." WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there's still a lot of work to be done. In email marketing, a blind shot won't take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.

         
    Top secrets of profitable email lists revealed

     

    Building a good email list of customers or partners forms is the integral part of doing business in long term. All websites cannot make it to the top of the search results of major search engines. Building a mailing list of interested customers can evade many of the ill effects of not getting to the top of search listings. With a little effort you can collect the email addresses of potential customers. But to build a good mailing list, you need to give something before you get the email addresses. You can offer free tips related to the products you sell or careful advices regarding the service you give. Offering a free e-book with useful information is also a good method of building a business mailing list. With the stringent laws to fight the big enemy called spam, business houses need to take extreme care that the emails they send out don’t fall to the category of spam mails. You need to implement good measures for careful email list management. With each email you send out, you need to provide an ‘unsubscribe’ or ‘opt out’ option. This is mandatory by the rule of the land. Managing a business mailing list is always going to be a tough task. Updating, omissions, categorization of the list is necessary. While building an email list or mailing list, the categorization based on location, products and the income stream of the potential customers is important. New enterprises always shall take time to develop a profitable mailing list. While maintaining a mailing list, it is always necessary to send only targeted mails according to the preferences and interests of the receivers. If you use the mailing list only to promote your products, chances are higher that the receivers will opt out of your business mailing list. Mailing list management is also about sending out useful tips and information that is important for the receiver. Building a long mailing list from which you can reap profits is a time consuming task. You need to do some search engine optimization works so that your website appears in front of the interested users while they make a search. Give a solid reason for the visitors to sign up for your periodic newsletter. Make the suggestion that you regularly come up with useful suggestions, tips and techniques related to their field of interest. The spending capacity of the individuals, geographic location, preferences of making online purchases etc need to be assessed to gauge the efficiency of your mailing list. Giving enough stress to building a strong email list through which you can promote your products or affiliate products somehow minimizes your dependency on costly pay per click advertising to attract traffic to your site. All the receivers may not make a purchase every time you send out an offer. You can also go without a minimum number of sales if you maintain a strong mailing list of qualified customers. Copyright © 2006 Andreas Obermueller

         
    Tracking your emails with mailtracking. com

     

    I'm going to tell you about a great service I use a lot and I'd like to see you use it too. Its free and it has lots of benefits and advantages. It is to be found at mailtracking and once you sign up for it and start using it you will understand its benefits real well. If you use it and send me an email (for example) you will get a report back that tells you when I opened your email, how long it took me to read it and if I open it, read it and close it then open it again later it wil also tell you that. If I were to forward your email to anyone else it would tell you I did that, when that person opened it and how long they took to read it. There are other bells and whistles too. You can do a pretty fair job of customization once you get into the configuration menus. The one thing you want to watch out for is that you don't demand that I send you an email receipt for opening your emails. Some of you do that now and I never hit the send button. The reason I don't acknowledge receipt is that my firewall won't let me do it for some strange reason. With mailtracking you don't need that because you are going to get a receipt anyway. Now then, let me explain the whys and wherefores bit more. Let us assume that you send me an email and I don't answer it. Why would I ignore your emails? Well, I usually wouldn't but sometimes when deleting some to the junk emails I get a “key bounce” effect and more than one email gets deleted. The one that got unintentionly deleted might very well have been your email. I probably would not have any way of responding to you since I don't keep email address books because of the virus problems. Then maybe I don't get back to you because I'm extremely busy from time to time and your email gets shoved down the stack of constantly incoming emails and goes by unnoticed, and you don't get the service we both want you to have. Now then, with mail tracking you know exactly when I opened your email or if I didn't even open it. You know that I want to give you the very best service possible and you know that I want to get your email answered within 24 hours if at all possible. That means that if I don't answer you within 24 hours something has gone wrong. What might have gone wrong? As we all know, anything can go wrong with email. You make a typo and I don't get it but for whatever reason you don't get a mailer daemon return from it, So there you sit, getting madder by the hour. And I am oblivious to what has happened. If you use mailtracking service lots of that frustration can be eliminated. You can send me another email if I don't answer within 24 hours so you can be sure to get my attention and some action going for you. If I open the email you will know when I opened it and if I don't get back to you within 24 hours you will know it is time to start calling me or asking me what for and why. Use it for sending email to other businesses for the same reasons. And use it with friends, relatives and whoever for the same reasons. It isn't about trying to track them down or stalk anyone although you could come pretty close with the pro version I use. I could not use it to find your house and actually drive right up to your front door except by accident. In order to actually do that I would have to know your actual address but lacking that I could drive right up to your door, sit there in front of your house and look around me and wonder which house was really yours and not know I was sitting right in front of it. And why on earth would I want to do that anyway? I use it because I want to know that you got what I sent you and so why wouldn't you use it for the same reason? I think it can be used when sending payments by paypal too. I'd like you to start trying to use it when sending in a payment. That would make sure you sent it to [email protected] net and not to [email protected] or some other bad address and if you did that you would have a way to track the mistake and get your money back faster so you can send it to the right address. You don't even have to sign up for their service to start using it. All you have to do is send an email to someone such as [email protected] mailtracking and mailtracker will immediately pick up on that and send you back a confirmation telling you that they opened a free temporary account for you. Then you can follow the links in that and go sign up and customize your settings and start using it. Their pro version is only about $40 a year and I think that is well worth it when you send out as many emails as I do. Security and service are important to all of us and this tool heightens both of those a whole lot. Get it and try it. I think you will like it.

         
    Use email marketing wisely stand out from junk mail

     

    Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increase the power of your email marketing. 1. No "image only" email, use text mail instead First, email with image will put extra loading on the email server, which will make the processing time longer. Second, some email servers will mark those "image only" emails as junk mails or spam mails. This, of course, will lower the chance to deliver the mail to your customer. 2. No attachment Similar to the above case, emails with attachment will put extra loading on the email server. Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, nowsaday, most users are very sensitive to those unknown email attachments and they will not take risk to open the attachment. 3. No fancy HTML email HTML email can provide a feature rich interface. However, not all email clients support the HTML email well. Even the email clients claim they are support HTML email, different email clients performs differently. If the email clients cannot support well, how can your customer read the message? Moreover, many users set the email client as "Do not load image automatically", your email will have many blank areas in this case. 4. Write down recipient's name This will raise the customers' interest because they don't want to skip any message that related to them. 5. Provide your sender address Some email server will block those emails with invalid sender address, or emails' sender address that not exists in the recipients' address book. So don't hide your name, let your customer knows who you are.

         
    Use email to get inside

     

    So now that you are systematically collecting opt-in emails from your customers (if you are not see promoterz) how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the table. The other day I saw a "Graduation-Wedding-Mother's Day" sale advertised on television. I was a little surprised that they left out Memorial Day, but it highlights a few of the draw backs of the medium. First, it is shotgun meaning that everybody sees the same thing so you are tempted to provide something for everybody in the same ad. Second, it is expensive and takes time to create ads, so the inclination is to make them either very generic or, again, cover all your bases. Email doesn't have those problems. You know exactly who you are sending to (and with your opt-in list you know they want it) and you can put an email together in a few minutes and send it out (if you can't, check out promoterz). With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls. Think of the email you get from your friends. Do they send you "Happy Graduation-Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way. Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!" Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a way to cut through all that chaos and capture your customers' imagination and enthusiasm with some thing that is uniquely you and your business. So use it. Hey, if you got a big guy inside--get him the ball!

         
    Using autoresponders in your direct sales business

     

    Are you in a direct sales business and trying to figure out, like me, how to streamline your systems so that you can spend more of your precious business time working on income generating activities? Well, I'm here to tell you that there are some simple steps you can take NOW to help your business for the long term and an Autoresponder is one of those ways! An autoresponder is an online program that takes a prewritten email message or series of messages that you've created and sends it out automatically when someone signs up either via email or a web form. That sounds a whole lot more complicated than it really is. So let me give you examples that might work in various aspects of your direct sales business to help you see how easy this really is: Lead follow up and tracking. Do you advertise either online or offline? With an autoresponder you can put an email address into your advertisement and when one of your potential customers/recruits emails you to find out more about your company, they are automatically sent your initial packet of information instantly. Take it one step further and you can even put a different email address into each ad, making it easy to track which ads are producing results. Lead Generation. Do you have a coupon or e-book that you can give away to potential new customers or recruits? Set it up in your autoresponder and create a web form (all free with most systems) that you can place in your blog or on your website. Then just add a quick statement of "Request more information on my business today and receive a free gift" sending interested prospects to your autoresponder where the gift and the information are sent to them automatically! Downline newsletters. If you've built a team of distributors under you, you'll want to stay in contact with them regularly. An autoresponder can do that easily, first with a "welcome to my team" email and then later as you broadcast your team newsletter through the list. Help your new consultants get off to a great start in their new business with a series of email training messages geared toward those days when they are waiting for their starter kit. It's a great way to keep the enthusiasm high during those first days! Is there a specific area in your direct sales business that seems to generate the same questions from all the distributors in your group? Set up another series of emails specific to that business topic and set up your team members there as the questions come in. Leadership communication. As your direct sales business grows you'll promote leaders from your team. Set up a series of emails congratulating them on their promotion and encouraging them in their new role as leader. Many people in direct sales have no idea what it means to lead a team of their own and you can set up a system to get them trained and equipped as well. and have it work for you continually. Customer newsletters. Stay in contact with your customers by using an autoresponder series just like you do with your downline. Have a welcome series for new customers to keep your name and information in front of them. Customer classes. Set up a series of emails that highlight a product of the month from your product line, or an email class on how to use some of your products. Contests Set up a series of contest emails for either your customer base or your downline. For instance, have a "scavenger hunt" through your catalog and use the autoresponder system to create the excitement over a series of days. I'm guessing that most of you, unless you're brand new to direct sales, have much of the information for many of the above ideas already in your computer somewhere. With an autoresponder it's just a matter of transferring that information into the system where it can work for you, even when you're off doing other things. Give it a try. Many autoresponders have a free trial offer so you can check out how they work before you take the plunge. but after just 6 months of using it with my own direct sales business, I can tell you it's well worth every penny!

         
    Using newsletters to jack up revenues

     

    A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your site has to offer. Also, the more your visitors come back, the more chance they will have to make a purchase. With this in mind consider designing your site with an easy provision for the visitors to sign up for or leave a newsletter mailing list. You must also have provisions to easily send to your entire mailing list. Email Broadcast Services and Software - What to Look For You can let a third party mailing service handle the processing of your mail or you can purchase software to do it. A good web service company will manage the mailing list for subscription, unsubcription, bounced email and for archiving previous issues of your news letter. Many the third party mailing service providers send an email requiring you potential subscribers to confirm the subscription. This is known as double opt-in and helps stop any accusation of spamming. Archiving previous of a newsletter helps in the promotion of the newsletter, as visitors are more willing and convinced if they know what information they are going to get from your newsletter. As the subscriber already knows what he is opting-in for, the attrition rate falls down dramatically. Some of the disadvantages of paying a service to help you can be added cost, added advertisements, or lack of total control. You can get over these problems if your web service provider provides a mailing list service. Some of the good web hosts and web service providers have very good automated solutions for handling subscriptions, unsubcriptions and request for confirmation without much hassle on your side. These pay services are usually advertisement free. Depending on the automation process you can have a better degree of control over the mailing list like adding, deleting or blocking certain subscribers and the ability to change the confirmation method and message. Newsletter Content Your newsletter should contain information useful to the reader. It is a good idea not to send a newsletter if you don’t have much data. Newsletters that don't contain anything useful to the readers are likely to annoy recipients instead of encouraging them to become customers. Avoid Spam Filters Extra care should be taken to see to it that subscribers’ ISPs, email service providers or his or her own email software does not block your newsletter. The main reasons email newsletters are blocked are: 1. Offensive material or words that trip spam filters 2. Words like FREE that spam filters are activated by 3. Some software (like Hotmail) blocks mail that is not directly addressed to the recipient 4. Sending emails from an ISP that is known to allow spam Format of Your Newsletter - Text, HTML or Both The format of the newsletter helps define its acceptability by the reader. The newsletter can be sent as a plain text document or in an HTML format. The HTML format lets you add color, graphics and fonts. For large lists, HTML emails can cost more due to increased bandwidth cost, but it is often worth the extra money. Better email marketing software allows email to be sent in both text and HTML format. This is ideal because not all email clients allow HTML emails to be displayed. By using a service that provides both, you can get the best of both worlds. Conclusion Having a newsletter on your site can increase traffic and sales. Some sites make more money from their newsletters than their web sites themselves. Using the right email software or service provider can make the task as streamlined and efficient as possible.

         
    Viral marketing at its best

     

    You may have heard of this before and for those that haven’t, it’s where you give away something for free that someone can also give away for free. If successful, your piece of information can spread like a virus, enticing thousands to buy from you. So what’s the secret. You need to release something valuable that can compare to another course selling for at least $100, for free. It really has to be exceptional for people to pass it on to their friends. Quality not quantity, the report needs to be excellent and if it’s long, that’s a bonus. Ellaborate as much as you can. It’s the awesome principle, “you have to give before you get”, in action. You can start with a free report or develop a complete course. Keep your competitors in mind and write your material for them. If they can send one of your articles out to their database and put their affiliate links alongside it, their chances of making a sale are increased. In the same token, if the reader likes your article and clicks on your link, you have a chance of signing them up to your mailing list. Work alongside your competitors and see them as partners rather than competitors. They have abetter chance to earn money by promoting your products and receiving a share rather than their own product all the time. Lift up your competitors and customise your material so that it adds value to what they’re doing. By keeping in mind how you can promote them, your potential partners will be more excited about partnering with you. Make sure their product adds value to your customers and vice versa. You’ll make a lot more money by working alongside partners in the same industry than you will alone. Think of all competitors as potential partners, find out how to add value to them, work on your free material and watch your profits soar!

         
    What is so great about an email follow up

     

    If you are in business, any kind of business then it is important for you to learn how to make the customers and clients happy. The first rule of doing this is to make them feel listened to and appreciated and the easiest way to do that is to use an email follow up every tie you get a message form one of them. This can be done in one of a couple different ways, it does not matter which one you choose as long as you do choose one kind of email follow up. These days the most common kind of email follow up is the autoresponder kind. With this kind of email follow up you will use a special kind of software program, one that will take all of the hard work and wasted time out of having to send follow-ups. With an autoresponder service all you have to do is tell it what to say when someone sends you an email and it will do it to perfection every single time. This is the easiest and the fastest way to deal with email follow up. There is only one drawback to an email follow up sent with an autoresponder service software program and that is that it is not at all personal. The same message will get sent to every single person that sends you an email to that address. That is why it is best to use these kinds of email follow ups simple as a first resort. It will let the clients and customers know that you will get back to them in a certain amount of time and that you did actually get their message in the first place. This is important to people so make sure to do it right. Then when you have the time you can get back to them with a more personalized email follow up. This can be in response to their questions or problems or it can just be another email follow up letting them know that you have not yet solved the problem but you are working on it. If you have any sort of timeframe you will want to put it in this email follow up in order to put the persons mind at ease about what is going on. There are all kinds of reasons for people to use an automatic email follow up and not automatic email follow ups. What you have to do is learn when which kind of email follow up is most appropriate and which ones are going to make people more mad at you! Different businesses require different kinds of responses so talk to some of your peers in business, what do they do and what works for them in terms of email follow up/ You should also ask them what has proven disastrous, perhaps that way you will be able to avoid making the same mistakes as they did, that is always nice!

         
    Why do email marketing

     

    : Email marketing is the practice of using email in the marketing communications. It covers every email sent to customer, a potential customer or a public venue. to be more precise it includes: * Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again. * Sending emails designed to encourage customer loyalty and enhance the customer relationship. * Placing your marketing messages or advertisements in emails sent by other people. It is somewhat similar to sending mails, a newsletter or e-zine or placing advertisements on a magazine or newspaper. But now a question strikes our mind, why do email marketing? What is so good that it has to offer? Let us start with the answers of these questions. Email marketing is in rage these days because of the following features: * sending email is much cheaper than most other forms of communication. * email lets you deliver your message to the people (unlike a website, where the people have to come to your message) . * email marketing has proven very successful for those who do it right . Nonetheless, we can not overlook the Benefits of mail marketing which are mentioned below: * It allows targeting. * It is data driven. * It drives direct sales. * It builds relationships, loyalty and trust. * It supports sales through other channels. * Email marketing is an extremely cost-effective marketing tool. * It increase Your Sales Conversion. * It generate Repeat Sales. * It up-sell and Cross-sell Products and Services. * It gain Valuable Feedback from your Visitors. * It drive Web Users to Make Offline Purchases. Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Responsible email marketing is based on the idea of permission. Always keep a few things in mind while opting for email marketing. * Make sure your emails reflect your brand, through your content, language, tone, imagery and colors. * Your email campaign may also be an opportunity to manage and further enhance your relationships with your customers. * your content should demonstrative. * educate your customers or provide additional information. Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begins to use email, email marketing will become a standard in the marketing industry. If you run a conventional offline business you can use email marketing to drive foot traffic through your door. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.

         
    Why you should personalize your autoresponders

     

    This interesting article addresses some of the key issues regarding Personalizing Autoresponders. A careful reading of this material could make a big difference in how you think about Personalized Autoresponders. Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using. The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is. Think about what you've read so far. Does it reinforce what you already know about Personalize Autoresponders? Or was there something completely new? What about the remaining paragraphs? Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are. Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages! Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results! Don't limit yourself by refusing to learn the details about Personalized Autoresponders. The more you know, the easier it will be to focus on what's important.

         
    Write emails marketing messages that capture your audience

     

    The contents of the email marketing messages can keep your readers focused if they are written and presented well. Since readers like to scan through emails instead of reading them entirely, they understand more when less is explained. So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers. Be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don’t cloud the email body with other sites, products and services. Keep the flow steady and tight, well focused. Use good navigation on the website and test it BEFORE you send your email. Make sure you can click on the link. And make sure whatever you ask people to do there – be it sign up for an eZine, a report or purchase a new eBook or package – that this process can be done as directed. 6 Tips For Writing Emails For Your audience 1. Subjects given to the emails should impress & invite 2. Focus on keywords to get the attention of your readers. 3. Bulleted or numbered lists make the subject easier to understand. 4, Use plain layman language to present your ideas. Use less words, smaller words and words which that are simple to comprehend. 5. Avoid using puns or metaphors. They tend to leave the reader confused. 6. Try to grab your readers with the conclusion, then sum up at the end. By giving your readers a well prepared targeted Email message you are writing for them see how they will reward you in return.

         
     
         
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