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    A guide to user friendly email newsletter templates

     

    User friendly email newsletter templates work for the one who is offering the newsletter, because they are easy to learn how to use; are attractive to potential customers and clients; and are affordable. But probably more importantly, these email newsletter templates are customer/client friendly: they have large enough fonts, use a logical organization, have a few colors to distinguish entries and headers, and have linking capabilities so the readers of the newsletter can read complete articles (as just the teaser might appear in the body of the newsletter), can go to the webmaster’s site to read the newsletter in a different format, or can visit related links (items and sites alluded to in the articles, for example). I subscribe to numerous writers’ newsletters, as they are the best for helping us freelancers get jobs, avoid the scam artists and deadbeat clients (who take writing product and run without paying), and learn more and better ways to write, run a writing business, etc.. One of the reasons beyond these that I choose to subscribe and read the ones I do is because they (the webmasters) clearly use decent email newsletter templates. I speak of this as one who is aware of the necessities of decent email newsletter templates that have high readability, that are “user friendly”, if you will. Let me give you some examples of newsletters that are fantastic for all of the above reasons and more. Angela Hoy puts out a newsletter every Wednesday called Writers Weekly. Moira Allen distributes WritingWorld’s newsletter for writers. Krista Barrett issues an award-winning newsletter from Writer Gazette. Dave Copeland issues a daily newsletter for freelance writers, which one can get by visiting freelancewriting. And Dan Case offers a Writing for Dollars newsletter, which has many of the features writers seek. And also every Wednesday, Jenna Glatzer puts out a freelance writing newsletter from her site, AbsoluteWrite. I mention Jenna’s newsletter last as she is the most engaged with her readers, always opening each and every issue with a letter discussing what she is doing, what we are doing, what the world of writers are doing. As well, Glatzer stays current with user-friendly formats. That is, she updates the look and feel of the Absolute Write website, writer forums, and newsletter. Therefore, she seems to be constantly on the lookout for email newsletter templates that facilitate reader-needs, goals, and intentions. Her sites and newsletters, always evolving, always progressive, have a massive following…for the reasons stated in the opening paragraphs above. May you be as oriented, well-intentioned, and successful with your own newsletters!

         
    A healthy dose of trust works wonders with your email list

     

    While the rest of the world have developed many barriers and protection to keep their email accounts spam-free, there are also those that sign up to receive emails that promote various products, and services and their sites. This is mainly because these opt in subscribers wants to know more about what these sites are offering and can be beneficial for them. They expect to be kept posted on what they are interested in and whats new in the market or field they have chosen. Businesses would be so lucky to have these kinds of customers, the basic element needed to get these type of people is, trust. When your customers trust you, they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you. With an opt in subscriber mail list, the email you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user, you do not personally know is a big achievement. To build a good opt in subscriber list you need people to trust you, for a faster and quicker build up, you need to get your opt in subscribers to trust you quickly. The faster you build your opt in list the faster word about your site and company gets to be spread. The bigger the scope of your opt in list the more traffic you get, which means more profits. Its easy maths if you think about it. Getting the numbers is not that simple though, or maybe it is? Getting the trust of your clientele should not be so hard, especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Gather all the knowledge and information about your business. Frankly if you decide to go into a business, you most probably already have an interest in it. Like how many basketball players become coaches, you don’t really venture into something you don’t have any interest in. Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if you're selling roofing materials or provide articles on insurance settlements if you are a settlement lawyer. You do not have to be a big corporation to make use of an opt in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly. Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is, that they will recommend you. Generally, people will trust someone they know, when that someone recommends you, then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the others have experienced from you, so make sure to be consistent in the service you provide. Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam. Remember that when you get the trust of your clients do not lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

         
    Achieve the appropriate tone in email

     

    Are your email messages too casual? Or, are they too formal? Are you using the appropriate tone? Email messages are different from typed letters. You can’t be “too” formal in a letter. In an email, too formal looks silly. What’s the appropriate tone for an email? -- slightly more casual than a letter. Yet, there’s a fine line between being too relaxed and too stiff. To some degree, the attitude and culture of your company will dictate the amount of formality necessary. For example, floral shops and hotels won’t be as formal as a bank or law firm. As you compose the message, consider the person who will be reading it. Know your audience. The job gets easier when you’re replying to a message. You can already see the tone of the sender. All you have to do is match that tone. When in doubt, strive for a tone that is professional, yet conversational. One easy way to achieve a conversational tone is to use contractions (I’ll, we’ll, he’s, she’s). Also, it’s acceptable to use pronouns. In conversation, we use the words “I, we, you.” So, use these in emails. For example, “It is suggested . . . “ sounds very stiff. Instead, try, “I suggest . . .” Be careful with the pronoun “I.” Using too many can be perceived as egotistical. You don’t want to appear pompous. If you notice an abundance of “I’s,” try rewriting every other sentence. This will create variety, and that pesky personal pronoun won’t be as obvious. Email is a great form of communicating. Just remember that your old typed-letter writing style should be adapted so your messages don’t sound stilted and stiff. On the other hand, email is NOT a license to be sloppy. The most effective email messages find a happy balance. They have a conversational tone.

         
    All about email marketing

     

    Email marketing and newsletters may be sent with more confidence for less than most of the competition. Emails are priced according to the quantity you purchase, so the more you get, the less they cost. email marketing solutions when they need to: Make customer communication more efficient and to improve the productivity or their marketing resources Improve email marketing deliver ability—ensuring their communications are delivered to the highest percentage of recipients as possible Accelerate customer acquisition and conversion rates from their email marketing efforts Track the performance of their marketing efforts from communication to transaction—connecting campaigns to tangible return on marketing investment Leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications Reduce their marketing costs while improving the performance and productivity of their marketing resources Make it easier and faster for customers to buy their products and services than any other marketing or sales channel Integrate voice, fax and sms text communications channels with their email marketing efforts Maximize Web analytics data to improve customer acquisition, customer retention and customer growth results. Marketing Marketing leaders across all industries—business-to-business and business-to-consumer—are using email marketing as their core channel for acquiring, retaining and growing customers. Bulk Bulk email hosting can be affordable and bulk email can even be free. Bulk email sender for email newsletters, targeted email campaigns and email announcements. Bulk emailer is easy to use mass email software, which is used to send bulk email. Quite apart from these practical considerations, there is also a strong argument which says that long-term successful email marketing relationships with customers and others can only work anyway if they're permission based. It's important to stress that anyone considering email marketing must read up on the subject of permission and spam. By offering value-added services to your existing clients with email marketing software, you can build indestructible customer loyalty, gain a sharp competitive advantage and increase the average order value per client.

         
    Always collect an email address

     

    The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy. We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge. The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website. You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50 just from one mailout. This profit is realised over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email.

         
    Anti spammers need to develop better manners

     

    I sent my e-zine out last week and I received a copy of it back. It had been forwarded to me by a subscriber. In the subject line was a two word sentence; since most publications and websites frown upon vulgarity, obscenity, and profanity, I have spared you the exact wording. Be assured, however, that Miss Manners would definitely not approve. It is understandable the frustration that people feel when they are inundated with unsolicited commercial e-mail. I myself get more than my fair share. Despite my Internet Service Provider (ISP) enabling a spam filter and in spite of configuring my own e-mail program filters, I still get spam. However, the situation with my subscriber is different. He opted in and confirmed his subscription. I use an outside service to handle my mailing lists, in part, to protect myself from false spam complaints. There are a number of possibilities here. Perhaps my dear subscriber forgot that he subscribed and honestly believed that he received spam. Another possibility is that he didn't enjoy the content. The correct response when someone offers you something you don't want is "No, thank you" not "Expletive deleted". If you are offered dessert after dinner by your host and you don't want any, simply say "No, thanks." If you accept one piece of pie and then you're offered another, you may either accept or decline. My subscriber could simply have unsubscribed. Instead, he retaliated (either because he believes I'm spamming him or he doesn't like the newsletter). He said "yes" when he subscribed; he can always say "no" by unsubscribing. Again, "No, thank you" not "Expletive deleted". Related to this rudeness is the ignorance some America Online, Inc. (AOL) subscribers show. By ignorance, I mean that they may not even realize they are doing anything wrong when they report e-mail they don't like as spam. AOL makes it very easy for their subscribers to report spam. I would say they make it too easy. Just click the button "Report Spam". Unfortunately, there is no notation near that button that says "If you subscribed, just unsubscribe." No, simply "Report Spam." And they do. Rather than unsubscribe, some AOL subscribers will report your e-zine as spam. They opted in and subscribed. They confirmed their subscription by e-mail. Their name, e-mail address, IP address, and date and time of subscribing have all been recorded. But, they are reporting you as a spammer. This, to me, goes beyond rude, as it could affect the reputation and livelihood of the one being reported. I wish I could say that receiving obscenities or threats by e-mail is rare. Sadly, this is not the first time for me. Among the many messages I receive are some that say that the e-mail I tried to send (from some strange or nonsensical name at my domain) was undeliverable or blocked and is being returned to me. Of course, I never sent that e-mail in the first place. Occasionally, I receive rude (sometimes threatening) e-mails from people who thought I sent them some of these spoofed e-mails. This is the equivalent of swearing at and threatening someone who you believe allowed his dog to defecate on your lawn. The only problem is that the man doesn't have a dog. Again, I sympathize with those who are irritated by spam. I just wish they would direct their indignation at the spammers instead of me. In fact, Miss Manners would have reminded us all that there is never any excuse for rudeness.

         
    Are autoresponders really that important to internet marketing

     

    Essentially, there’s no internet marketing without autoresponders, and vice versa. It’s very simple: without the use of autoresponders, it’s impossible to succeed at Internet Marketing nowadays. Autoresponders can take over many of those marketing tasks that make an online business successful. As an Internet Marketer, you’ll probably agree when I say Internet Marketing is pretty time consuming. A big part of your marketing arsenal are your autoresponders. They can be used to stay in touch with your existing customers, but they’re even more important as a tool to develop a relationship with your potential customers. With an autoresponder, you can deliver sales messages or email courses. You can send reminders and some autoresponders can help you to build your list. When you think about it for a minute, you can probably come up with plenty of ideas how to use your autoresponder to generate more sales en to build relations with your customers. A bit of creativity on your side, creates endless possibilities. When you want to become a successful internet Marketer, you need to know this: an opt-in list and an autoresponder are vital to any type of online marketing. In fact, if you would take away all of their marketing tools, most marketers would fight to the death to be able to keep their list and autoresponder!

         
    Auto responders do i need one

     

    How would you feel if you could send out all the information that your potential customers have requested without checking your email?....sound good….!While this may seem impossible, it is becoming more and more popular among the most successful internet marketing people. And the reason for this: an Auto responder..! An Auto responder is an automatic method of responding to emails sent by existing or potential customers and is a must for any Internet Business or organization. Time is money and answering e-mails personally takes far too much of your already valuable time for you and your customers. Auto responders allow you to spend this time on other important aspects of your business whilst the customer receives the information required almost immediately Because of the versatility of Auto-responders they can be used by practically any type of business. Answering questions about products and services, providing information on pricing and delivery including being used to welcome new customers to your website and thanking them for visiting. Why use an Auto-responder? When you can list the information on your site…..the advantage is that they send you notification each time a response is sent out allowing you to track the success of your promotions that your conducting. Plus e-mail addresses of possible customers so that you can post update and new information to them. It is crucial to choose the right one. An auto-responder should enable you to be as personal as etiquette allows in sending out follow ups to all potential customers as persistence has been proven to pay off. It often takes as many as 7 e-mails before any sale in finalised. In some cases the customers have asked for specific information and therefore an Auto-responder should allow unlimited space for the text to do this. But generally speaking advertisement should be short, direct and to the point. Auto-responders are one of the important internet marketing tools that should not cost a lot in terms of value for money. There are free auto-responders available online from many sources, although generally speaking a greater range of facilities are offered by the paid for programs. Finally the automatic responses of the auto-responder will add to your business strategy and increase traffic to your site day and night whilst you do nothing. Just make sure that the one you finally select supplies you with all your requirements you need enabling you increase business profitability and internet standing.

         
    Auto responders the marketers magic trick

     

    Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He's highly interested in what you have to offer, but he's just not ready to purchase yet. He's still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online. He sees a form on your site asking if he'd like more detailed information, and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of the benefits offered by your book and a couple of useful tips he can use right away. A few days later, John receives another email that goes something like this: "Hey John, I know you're quite busy, especially with the holiday period coming to an end, but I just wanted to get in touch with you to let you know we've got a special coming up for that 'How to win at poker' handbook you've always wanted." John's forgotten that he'd been looking to buy a book like this and this email reminds him that he needs to improve his game. John adds buying the handbook to his "To Do" list and goes about his daily business. Another few days later, John receives another email; again, reminding him that the special is about to end alongside another juicy tip that's in the book. John realizes he doesn’t have much time now, and goes off to purchase your "How to win at poker" handbook. Every email sent to John was automated. You didn't have to wait for him to subscribe, you didn't have to personally address John, nor did you have to send him an email every few days. The example above shows how a series of auto responder emails can be used as a powerful “hands off” marketing tool for your web site. Now, take a few minutes and think to yourself, "How can I use auto responders on my web site?" No, seriously. Stop and think. This simple exercise could easily add another stream of revenue to your web site that you didn't know existed. But I don't sell anything online! Auto responders can work for ANY business. You don't need to be selling something online for them to work. For example, let’s pretend you have a hair styling business. You cater towards young men looking for a modern, attractive hair style. Part of your service includes helping them select a hair style that greatly enhances their facial features and gets them the compliments they're after from the ladies. On your website, you setup a simple form, something like: "Guys, get the hair style that'll get you noticed. Free email report shows you how." Once John's filled in the form, he gets an email with a summary of tips about the type of hair style suited for men with different features. It also mentions that you're an expert in this field and your salon regularly helps men go from dud to stud in less than an hour. A few days later, John receives yet another tip -- this time on how washing his hair with a different shampoo can lead to different results. John starts to see how much of an expert you are, but also how much he'd rather just pay someone to take care of all this for him. He hasn't got much time now since he's started killing those poker sites. And so off he goes to call and make an appointment at your salon. What else should I know? The content in your auto responders need to be useful. Whilst including marketing hype purely about your product and services can work if there is a strong interest, you'll usually need to provide relevant tips and information to keep your subscriber engaged and ready to pull out their wallet when need be. You should opt to use autoresponder software that offers personalization, which includes the ability to address John by his first name, as that greatly increases response rates. Finally, you should TEST your auto responders. Make sure they aren't trapped by spam filters, make sure the subscribers are receiving the auto responders in the order they're meant to be and so forth. Armed with this new knowledge, you should be able to add an additional stream of revenue that could do some serious boosting to your profits. Some online businesses use this single marketing strategy as the sole way of getting new clients. They do this because it works! Now, have you decided how you're going to use auto responders for your business?

         
    Automating with autoresponders

     

    Automation is an important part to any business. The less time you devote to doing small redundant tasks the more time you will have to devote to primary business activities, such as: product development, advertising, customer service, and list building. Or, you may want to have more time for enjoying other things in life other than working, so the more you automate your business the more time you will have available to spend on whatever you desire. Putting an online business on autopilot is not very difficult and much of it can be done by simple using autoresponders to do many simple tasks for you. An autoresponder is a software program that you pay usage fees for, or that you buy and put on your own hosting account’s server. It is a program that responds to email inquiries from other people with whatever you program it to send out. And it can also easily be programmed to send out email messages that you enter into it at whatever time you want. Therefore an autoresponder, abbreviated AR, can be used for many purposes to assist in handling business communication activities. An AR can be used to promote your products or services and to get people to visit your website. Just type or copy and paste your sales or informational message into your AR and have it sent out to whoever you have entered into the AR. Then, when a person receives your message and visits your web site and makes a purchase you can have your AR setup to deliver another message to them. The message would thank them for their purchase and then deliver their product and receipt to them. You may also program it to give your customers detailed instructions on how to go about obtaining their products and describing other products you have to offer that they may be also be interested in purchasing. In this way you have the ability to promote more products and possibly make more sales. You can also program your AR to send out follow-up messages a day or two after a purchase to ask customers if they are satisfied with their purchase. This assists in building strong customer relations and also gives you another opportunity to promote more products while saving your time. It will also allow you to make more “back-end” sales by using follow up messages every few days. It is advisable to always include some meaningful and relevant information in your follow up messages so your messages do not appear to just be blatant sales messages, which most people do not generally like or appreciate. The beauty of all this is that you can be off doing something else while much of your business communication activities are being handled automatically by your AR. Autoresponders are great for training and teaching purposes. Many college professors who teach correspondence courses set up their lessons in an AR and then send them to their students at specified times throughout the semester. And, because the courses being taught often do not vary much from semester to semester, or from year to year, the lessons can be set up one time and used over and over again with only minor adjustments being needed. ARs are great for providing training lessons to all types of groups. For example, a 12 week training course can be written in advance and then scheduled for deliver when the time is appropriate. The lessons can even be set up to be delivered to different groups at different time intervals. ARs are great for keeping members of an organization informed of upcoming events, deadlines, and special offers or promotions. Promoting products for sale is one of the most popular uses of autoresponders in online business. But when using an AR to promote your sales just realize that most potential customers do not like the direct “hard sale” approach and it has been documented that on an average a potential customer must hear from you at least 7 times before a sale is made. It is usually best to contact potential customers in the first 2 to 4 messages with valuable information that is interesting for them to read or use in their lives. It is good to give away something of interest and value and to thank them for subscribing to your email newsletter or ezine. It has been said that the best way to entice sales is to build interest slowly and start with an informative message about something that interests your reader. And, when you do try to make a sale be sure to focus on a problem or solution that your product or service will help resolve for them. Gain their confidence by providing free information that is relevant, accurate, and informative for them. There are many AR services available and you can certainly find them by doing a search with any of the main search engine services. Many AR services will give you free limited service, but be cautious of these AR services because they will put their advertisements on all of your outgoing messages, or limited the amount of messages and subscribers you can send to. These things certainly will not help your business any. Be very careful when choosing and signing up with an autoresponder service to use in your business. Some popular ARs frequently used are listed below: - aweber/ - a1ebiz/ - getresponse - emailgogettersystem/ And, of course there are many, many more so please do a good and thorough investigation and analysis before deciding which AR to use. If you are a beginner then you may want to try the free service listed on the last line above. It is called, “EGGS” for short. It is very easy to understand and to use. It does have some limitations but it has plenty of functionality for most people and there is no cost involved unless you would like to donate.

         
    Autoresponder services improve your profits

     

    Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind? Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to pay for an autoresponder service. 1. Sequential Autoresponders: Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships with paid autoresponder services can thus increase your sales. 2. Tracking Capabilities: The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns. 3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line. 4. Legal Protection: Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services. You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages. For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection. Paid autoresponder services, with their many advantages over other autoresponder systems, can increase your business profits.

         
    Autoresponders excuse me....courtesy please

     

    : The AutoResponder is fantastic and effective for increasing traffic to your website. It helps you save valuable time with its automated response function: emails concerning frequently-asked questions about a service/product or sending a greetings and welcome letter to new subscribers to your program/service. It helps to track the effectiveness of each and every one of your promotions. The Autoresponder, in short, is an invaluable tool in your business. As one of the most popular marketing tools available on the Internet today, it is used a lot by different types of businesses and websites. However, this great tool is not always used in a proper manner. Below are some rules and regulations to observe: 1. Avoid Flooding: Do not use an AutoResponder Address when submitting to Search Engines Search Engines like Google and Yahoo!, directories, classified, and free-for-all sites commonly use AutoResponders. Were you to use your AutoResponder to contact these companies, their AutoResponders will reply to yours, then yours to theirs, and so on and so on. This situation would create a cycle of autoresponses that would flood your respective email boxes! 2mon Courtesy: Do not use an AutoResponder to subscribe to Ezines or Discussion Forums As Ezines send updates and new information regularly to subscribers, your Autoresponder would respond with a message each and every time. In a Discussion Forum, each person in that Forum will receive our auto response. This can cause a lot of irritation all round, and most of the time you will be unsubscribed. It is often very difficult for the Forum/Ezine administrators to determine who is using the autoresponse. 3. Do not use an Autoresponder to Take Advantage Of Unsuspecting Individuals Some unethical companies make use of AutoResponders to respond to automated messages; when this happens, the email address in the 'from' field is automatically subscribed to their mailing list. The unsuspecting individuals start getting unasked-for mail and many are fed-up of this as this happens very regularlypanies that do this, rather than promoting their business properly, create for themselves a very negative image. Remember, bad publicity spreads faster than good. The Internet is a fantastic arena in which to do business, local, national and international and AutoResponders are simply a great way to save valuable time doing repetitive tasks. However, when used in an unprofessional way, and without regard for your chosen victim-recipients, it will only cause much aggravation and frustration in un-requested-for barrages of emails. You and your company will only stand to lose goodwill and business. Appropriate use can lead to massive amounts of business. Misuse it, and you get...the opposite.

         
    Autoresponders explained

     

    If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received. Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse. There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders. Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address. Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire. There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails. To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message. It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed. You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature. Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity. Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers. Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value. With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on. Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning. Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder. There are a number of free autoresponders you can use. Try http:/ getresponse, or fastfacts. net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text. Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use [email protected] for information requests, or [email protected] for questions about sales. It's a good idea to set up one for the owner, such as [email protected] This presents your company in a personal, approachable light and insures that direct contact is provided. Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.

         
    Autoresponding the easy way

     

    Anyone with a Website who wants to communicate with their potential and existing customers to increase sales conversions, Knows that most of his workload can be taken care of by an Autoresponder. An Autoresponder should not be under estimated as they are a vital tool for selling online, they automate the follow-up sales process, sending information at pre set intervals and can be programmed up to 10 years ahead with the Autoresponder set to do its job you really can make money while you sleep. People don’t normally buy on their first visit to a web site, they like to window shop searching for the right product at the right price. Having an Autoresponder is like a having a very cheap salesman working 24 hours per day, 7 days a week, 365 days of the year. A website offering a free e book or download will require the potential customer to leave his or her email address for delivery. It is then the Autoresponder comes alive. Pre set with instructions An Autoresponder will send at a preset time a number of messages informing the customer of the product they looked at on your site, just like a salesperson it will let them know all about the product, what it does, why its better than your competitors, what it will do for them, and keep them up to date with the latest news and offers by text voice or video. Professionally done follow ups will be etching the name and product into the customer’s brain, gaining their trust to buy from the site again and again. Having a website these days is just not enough, there are millions of websites and hundreds of sites offering the same sort of products. An edge is required over competitors to entice shoppers to a site and buy. The Autuoresponder alone will not give the website the edge but I doubt the edge will be obtained without an Autoresponder.

         
    Build interest with autoresponder messages

     

    If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders? It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work. You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution. Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say. This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message! Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

         
     
         
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