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    Free Essay
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    Building a client network through e mail

     

    E-mail marketing is an easy, effective, and affordable way for today's businesses to reach their customers and grow their own businesses. For example, a newsletter allows you to develop interest in your company while demonstrating your expertise and depth-your biggest assets as a small business. Sending an e-mail newsletter keeps your company in the mind of your growing network. Plus, good e-mail newsletters are frequently forwarded to friends of the recipient, thereby growing your network even further. So, how do you get started? First, figure out what interests your audience. Listen to them. What do your customers ask you about when you discuss your business? Chances are, for every customer who asks a question, there are ten others with the same question. Observe what your customers actually read. The fabulous thing about e-mail marketing is that everything is trackable. Once you get started, your reporting results will tell you which articles interest your readers. You can also give your readers an easy way to provide feedback, so you learn even more about what interests them and what they would like to hear about. Give away a little bit of free advice to help your readers. Give people something to think about. You don't need to be the world's expert on a topic. Just be your customer's expert. Give them something that could be helpful to them. Every newsletter should have short features or quick info-nuggets. You could even give them a way to see other articles that you found interesting online. Keep a file of article ideas and getting started will be easier. Organize your contact database and get permission to add contacts to your mailing list. Then begin collecting new contacts with permission. No one likes to be added to a mailing list without his or her knowledge, so tell people you plan to add them to your e-mail newsletter list and let them know they can unsubscribe at any time. Next, find a marketing service that's a good fit for your business. A good e-mail marketing service will provide list management services (opt in, unsubscribe, dedupe, etc.), newsletter templates (HTML formatting, table of contents and more) and mailing, delivery and reporting functions. Using the right service is inexpensive, easy to use, and will ensure that you look highly professional when you send out your newsletter. An e-mail newsletter is an investment that pays off and it doesn't have to be a full-time job. A monthly newsletter is desirable but a quarterly one can be a great way to get started. Once you're in a rhythm, your e-newsletters will practically write themselves.

         
    Building a power list of subscribers to earn money online over and over again

     

    Building a power list of loyal subscribers that are willing to gobble up anything you throw at them is the key to maintaining and expanding an online business. This list will be the main focus of any online business to earn money online successfully. Every online business provides either a great product or service focused on solving a problem for the customer and generating satisfaction. This satisfaction that customers get from the product or service can make them become loyal repeat customers and let you earn money online over and over again. They may even be so satisfied with your product as to recommend you and your site to other people. The first step of building a power list is to capitalize on your current traffic and entice them to subscribe to your mailing or opt-in list. This list of subscribers has agreed to receive promotional materials such as newsletters and catalogs to keep them informed of the latest updates to your business or niche. Such promotional materials are sent through emails to the subscribers at various time intervals or as an occasional broadcast message. Email marketing is the perfect media of advertising for online businesses. With email marketing, there is no need for any high costs as sending an email is absolutely free. Building a power list of subscribers will make sure that whatever you send them is received and read and not easily deleted. Email marketing will allow you to earn money online successfully as you build a base of loyal subscribers. Your emails should ideally consist of information about all your products, new products or services as well as any promotions and special deals that you are currently having. Tell them that these promotions are your way of saying how special your subscribers are to you and is your way of thanking them. Making them feel special will ultimately make you huge profits in the future. There may be a chance that they will even forward your promotions to other potential customers as they recommend you and your site to their families and friends letting you earn money online with ease. Occasionally, subscribers will unsubscribe if they feel they are not getting what they want or expect. It is not possible for you to please everyone but it is possible for you to improve your email marketing strategies and keep your subscribers loyal and excited. The following are some tips to build your own power list of responsive subscribers that will let you earn money online many times over. Do some due diligence and research on what your customers are looking for. You can do this simply by asking them what kind of information or service they desire in a broadcast email. This will also show that you truly care about your customers and help build a long-term relationship and undying loyalty. You can even go one step further and look for fresh and exciting things that you believe they will be interested in. Having new and fresh things to excite your customers will definitely keep them ogling for your next email. Provide good and valuable information with great articles will also keep your subscribers happy. They are interested in this niche and will definitely value good information. If your subscribers enjoy your articles, they will go to your site by clicking the links you put in your newsletters to read some more. Make your articles diverse and interesting, such as writing humorous articles, to ensure that they are well received. With both information and humor in your articles, you can be sure your subscribers are going to stay happy and loyal. If you are afraid that you will not be able to provide great articles because you don’t writing, this is not a problem. There many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters. The money that you pay for your articles are going to be met with good reviews, which can result in potential sales and profit for you. But of course, this is your own online business and nobody knows more about it better than you do. Ideally, you are the best person to write the articles that will allow you to earn money online successfully. One great way to “one up” article writing is to create and send an ebook to your subscribers about your niche or business. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested and in turn they will help you to earn money online. You can write about anything informational and helpful to your subscribers. If you don’t like writing, hire a professional to create one for you for a small fee. Offer this ebook for free on your site to entice more subscribers and also to your present subscribers. Share this ebook with everyone and even other sites. This ebook will improve your credibility and can potentially be passed around to more people than your current reach of customers. Your ebook with your website link in it is a very powerful tool to earn money online the fast and easy way. One final tip is to add e-coupons in your newsletters that will give your subscribers special discounts. Make it such that the e-coupons can only be used once. Your subscribers will be exhilarated to find special discounts in your newsletters. This will in turn make them eager to receive your newsletters in anticipation of what you are promoting next. Building a power list of subscribers and keeping them loyal, happy and responsive is by far the most profitable way to earn money online successfully. Your subscribers will benefit from your expertise and you will be able to profit from them as well. This is an incredible “win-win” situation that will develop into a mutually beneficial long term relationship that can only mean more business for you and aid you to earn money online over and over again.

         
    Building email marketing highly targeted opt in list

     

    The following paragraphs summarize the work of Opt in List experts who are completely familiar with all the aspects of Opt in List. Heed their advice to avoid any Opt in List surprises. Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet. The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing. Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed. An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing. Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like you. The term “opt in” means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business. It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity in the Net. Because of the feasibility of building an opt in list on Internet marketing, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer’s attention and sustain interest. By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you. Opt in list is considered to be the most important item in an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk. Just imagine how these people value their opt in list. If this is the case, then it must be really something, right? So, for people who are not yet aware of the importance of building a highly targeted opt in list and would like to know how to build them, here are some tips that could be very useful. 1. Decide on your niche market or your target market. Is everything making sense so far? If not, I'm sure that with just a little more reading, all the facts will fall into place. It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind. Moreover, having a niche market would bring more focus on your marketing campaigns and would derive better results because you have direct you emails to people who would most likely be interested in them. 2. Be sure that your selected target market is available in the Internet. The mere acquisition of a niche market is not a guarantee that you can already start building your opt in list. Since, the concept of opt in list is specifically generated to aid in the growth of the Internet market of a particular entrepreneur, it is important to have a niche market that is available through the Internet. The concept is basically simple, how can you promote your online business if your niche market is not available in the Internet? Hence, it is extremely important to verify if your target market is available online. 3. Verify if your chosen target market is income-generating market. Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all. Try to verify their income-generating potential through the search engines, wherein you will find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results on your target market. 4. Generate solutions to the problems of your target market by using Internet forum. Creating this type of forum will initiate the underlying solutions that will answer to most of your target market’s problem. Through their posts and threads, you will be able to identify your target market’s problem and will be able to come up with a great solution. In turn, it will be very handy when you make your opt in list. Indeed, the success of an online business or Internet marketing greatly depends on the opt in list. It is where the online businesses could come up with newsletters that would allow them to promote their products at the same time create the need for it. In turn, it will generate more income and make more money. As they say, money is in the list that’s why most businesses consider opt in list as valuable as gold. Those who only know one or two facts about Opt in List can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here. article-ecommerce/articles/Email-Marketing

         
    Bulk email lists

     

    The Internet has made it possible to connect millions of peoples’ names and addresses from around the world. And the number increases as more and more people discover the convenience and the growing necessity of the Internet in today’s fast-paced environment, where business growth largely depends on information technology. This has created many opportunities to encourage below the line marketing strategies. Enterprising marketers have found the Internet a fertile ground to launch their products and services. They employ what is known as bulk email marketing or sending advertisements and infomercials to email users. In the 1990’s, this method went unchecked and unmonitored. This resulted in the birth of the term spam mail - unsolicited email. And the problem goes on today although measures are being taken to stop spammers. To ensure the success of bulk email marketing strategies, the sender must have a clean list of targeted email addresses. This wills not only help the company assess the success of their campaigns; it will more importantly curb the risk of breaking the anti-spamming laws. Several US states and countries around the world have already enacted these laws to protect the public against unwanted mail. Through the use of available software, generating a useful addressee list is fast and easy. Targeted email addresses can be extracted from URL’s and email service providers. Another option is to purchase a ready made list. This list usually comes from email service providers and agencies that conduct surveys. Although sending out magazines and newsletters to millions of addresses through bulk emailing is free, companies cannot afford to risk the equity of their brands by offending people. Your email address lists should only contain those that signify they want to receive email from you. Otherwise, your unsolicited advertising will be classified as spam mail.

         
    Bulk email marketing software made it easy

     

    : Well, as a start i want to tell you all about this new awsome email marketing software... It's called: IEmailer - Bulk Email Marketing Software currently in version 1.1 so you can all fiqure out that it's new software... That's right ! IEmailer launched this email marketing software on last april this year 2007 and once launched it become popular online and got an amazing reputation because of it's features as it will allows you to build your email list on the fly and send email to each valid email address from almost any email server automatically with a few clicks of your mouse. So now you can launch your own website online even if it's a product's or offering a service's using IEmailer - Bulk email marketing software easly and really simple so a kid could be getting mass visitors and could be making money online just like that ! As it's also offering an affiliate program so you can also get a peace of the cake by joining them then start marketing their software and while it's an email marketing software you can use the software it self to start your campaign. Is it gonna be more simple than owning IEmailer to start you email marketing campaign using this software ? I quess......... NO You can claim your copy for free from: iemailer Hope you all will enjoy using IEmailer Software Powered by: IEmailer - Email Marketing Software iemailer

         
    Can you really use articles to build your list

     

    Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction. One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions. Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles. Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next. Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit. There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research. Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject. In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products. With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting. You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger. Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

         
    Challenges to email subject line use

     

    Creativity, style, formatting and length of subject lines are all important points to take into consideration before you send an email. Be Creative Using a subject line that’s specific is most appropriate when corresponding with people who know you or with people who are expecting your message. How do you get the attention of someone who doesn’t know you or who isn’t expecting anything from you? The answer is – be creative. Writing a subject line that’s creative is an excellent method for improving chances that your email message will be opened. In this instance, the subject line isn’t used to describe the contents of the message. Instead, the subject line is used to convey some other type of information. What kind of information? It will vary with each message you send, and it depends on the recipient. The key question is – what can you tell the recipient that will convince him/her to open this message and read it, instead of deleting it? In some cases, you’ll need to be quite creative. There are numerous types of information you can provide in the subject line to help convince the receiver to open the email message. Here are a few examples. (Uses for the subject line): Identify who you are (Sample wording): Lawyer (Uses for the subject line): Tell how you met this person (Sample wording): Chamber Networking B’fast (Uses for the subject line): Tell why you are contacting this person (Sample wording): Animal shelter fundraiser (Uses for the subject line): Find things that set you apart (Sample wording): E-commerce lawyer (Uses for the subject line): Find common bond with recipient (Sample wording): Fellow IU grad & lawyer Subject Lines: Formatting and Style There is another challenge you must overcome when crafting an effective subject line. This involves the length of the subject line. The new message box you view on your screen for the subject line will allow you to type as many words as you want. But, the receiver’s screen has limited space. Only a small portion of the wording will be viewed by the recipient. How much appears on the recipient’s screen for the subject line? It varies, depending on the person’s system and how he/she has the screen setup. A safe guess is that approximately 25 to 35 characters will appear. Definition Pay careful attention here. This approximation doesn’t mean 25 to 35 words. It means “characters.” A character is defined as a letter, space, or punctuation. For example, any time your cursor moves one space, that’s considered one character. Phrases Since the space is so limited in the subject line, you don’t need to type a complete sentence. Use a phrase or series of words instead of a full sentence. This is one time when an incomplete sentence is appropriate. Leave out the little words, and get to the point. Capitalization The only “rule” regarding capitalization in the subject line is to be consistent. For example, you may choose to capitalize only the first word. Or, you may decide to capitalize every word. Remember not to use all uppercase (CAPITAL) letters. This is considered shouting. Shouting at a person would certainly not be the best way to convince him/her to open your message. Always remember that the creativity, style, formatting and length of your subject lines are important factors to consider before you send an email. Be conscientious of the image you project to your customers and colleagues by using effective subject lines.

         
    Choosing an autoresponder email service

     

    In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business. An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant. You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably. Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam. Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility. You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.

         
    Consumer mailings

     

    One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers. Always ask a customer right before they check out if they want to be added to the consumer mailing list. On internet websites it is best just to have a box that the customer can check if they choose to be on the list. The less information that they have to fill out the better, too much blanks to fill out will cause them to decide not go through with the consumer mailing list. Don’t inundate the consumer with mailings once they are on that list. It gets annoying for the customer and costly for you, the business owner. Keeping mailings down to monthly occurrences will keep you fresh in their minds and the most likely source that they will turn to when they need to buy more of a product that you have. Also consider the fact that they may hold on to your newsletter or advertisement for future reference. This is a great opportunity for you to offer incentives to the consumer that you are targeting in these consumer mailings. When sending out mailing lists make sure that it is efficient for you. Use programs that are designed to make sending out consumer mailing lists as efficient as possible. If you choose not to use a program have the names of your consumers organized so that who ever in your company is in charge of the mailing is sending out the correspondence it doesn’t take them a lot of time. Consumer mailing lists should be practical and efficient for both you and your customer. Keeping them to an appropriate limit and making sure that they are relevant to matters concerning your company will keep your customers focused on what you want them to know. If you keep your newsletter too long then it will be boring for them to keep reading it when they have other matters that they need to tend to. Taking steps to increase the efficiency of your consumer mailing list will aid your company’s growth potential and bring more business your way by keeping you in the forefront of your costumer’s mind. Consumer mailings are one of the most primary tools that your company can use in its business ventures. Whether the consumer mailings are via regular mail or via email your company will nonetheless benefit greatly from it.

         
    Copywriting in your email campaign

     

    Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques. Copywriting in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial. Copywriting is often described as a play on words where the best and the most persuasive campaigns win. Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of copywriting in your Emails. The secret is to balance the right blend of benefits and features in your Email marketing copy. Here are some tips to try in your next email marketing campaign. 1. Pack a powerful headline punch. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly. 2. Draw readers in with a great lead opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion. 3. Keep the main message focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims. 4. State your proposition in a personal way, since the focus is all about the customer...i. e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to. 5. Focus on customer benefits. People like to save money, join in and be a part, learn more, earn more. 6. Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs. 7. Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision. 8. Create a call to action. Tell the customer what to do exactly, step-by-step. 9. State your unique selling position to differentiate yourself from competition. For example, tell why your product is better than the competition’s. Go for the gusto in selling your email messages with sound copywriting techniques. Sell your audience on reading more, navigating on your site and communicating in some way to show they got your message.

         
    Create your three letter autoresponder follow up

     

    A woman told me this week, "Your advertising is wasted if you don’t follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days. People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time. You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts. net, getresponse, smartbotpro. net) and others who sell up-graded service at low cost. Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features. Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond." Then give them another rundown on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago. More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy. Offer Your Own Email Course One of the most successful marketing techniques I’ve found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day. Here is how to create yours: 1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively. A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course). Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about. 2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit). You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

         
    Creative and profitable ways in which to use autoreponders

     

    Auto responders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your auto responder to transform the casual visitor into a profitable customer. Use your auto responder to: 1. Publish a newsletter. Certain quality auto responders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business. 2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business. 3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an auto responder. Review your affiliate programs, using a link to your affiliate's page in your auto responder. 4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your auto responder address. Let's say you've written fifty articles. Put them on separate auto responder accounts and create a master list that contains the titles of each article, the auto responder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list. 5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website. 6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your Auto responder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your auto responder, and add a detailed, enticing description of your product. 7. Distribute advertising. Let's say you sell advertising on your website or in your newsletter or e-zine. Set your auto responder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your auto responder follow-up. It can also send notification of any special deals you are currently offering. 8. Distribute an email course. Each day, have your auto responder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centred on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase. 9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs. 10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale. 11. Create trivia quizzes on your site and place the answers in an auto responder. Your visitor will then be motivated to request your auto responder, and you will have a record of the visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your auto responder. Your Auto responder can be set-up to send them a confirmation of their entry. 12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your auto responder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale. 13. Link to hidden pages on your auto responder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your auto responder. You will then gather a list of visitors who may be interested in becoming your affiliates. 14. Use an auto responder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers. 15. Put your links page on your auto responder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page. Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

         
    Creative and profitable ways to use autoresponders

     

    An interested visitor who has been strolling through yoursite has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai. Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to: 1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business. 2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business. 3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder. 4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can alsocontain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list. 5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website. 6. Automate your sales process. Use an ad to ensure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product. 7. Distribute advertising. Let's say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering. 8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase. 9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs. 10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale. 11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry. 12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale. 13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates. 14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page. Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

         
    Design an email newsletter for viral marketing

     

    The term ‘viral marketing’ was originally referenced in Greek Athenian histories, to be finally coined in the late 1990s by venture capitalist Steve Jurvetson. The term ‘viral marketing’ is commonly defined as network-enhanced word-of-mouth. Viral marketing is considered to be very similar to network marketing. It is proven that the typical Internet user is very vocal about their online experiences. So in this way, for each person you reach, you will be reaching a group of friends. Viral marketing is all based on their vocal online experiences. A typical example of viral marketing is a reputed firm sending out, say birthday greeting cards. At the bottom of the card will be the option of giving the card to the sender or to anyone else you might like. This is viral marketing in action! Or if perhaps you have a newsletter, or write articles for some newsletter, you could add a line at the bottom of the article saying,” Know someone who would be interested in this? Click here to email it to them!” the prospective client is sure to click on this icon. Viral marketing is considered to be a virus that is carried over the Internet to various web hosts or people. This virus is stealthy, patient and cunning, and is a very cost-effective way to generate awareness of a product or service to the audience. Basically, a viral campaign is said to scale easily from small to very large. This means that the campaign starts with only about ten people knowing about the product to be marketed. These ten people then in turn tell another ten people each, making it a hundred people who know about the product. This is sure a cheap means of advertisement as no money is used for advertisement. There is no need of making a new form of communication network for viral marketing as it usually utilizes the existing communication networks existing for the product and the computer. Viral marketing is indeed a great means of giving away seemingly valuable products, series or content to the general audience. Not only that, the virus takes advantage of other’s resources, without having to have any resource of their own. Now learning about viral marketing, you may feel like creating your own virus for marketing. However to create your own virus, you have to understand what exactly constitutes a successful virus. To create a successful virus, you have to have creativity and originality to make the virus authentic. Now that the virus has been created, knowledge of how viruses are spread has to be learned. The most important thing to remember sit that if the email, website, application or video of the virus being shared is not unique and informative, it will never become viral. The virus has to originate from a credible entity otherwise it will be mistaken as blatant advertising and thus be immediately discredited. Finally, if the leave-behind message on the website does not resonate with the target audience, then it will be a waste of time. Viral campaigns usually have three stages, seed, germination and growth. Just like plants need the seed to be of quality genetic material to thrive and then successfully get germinated and receive proper nutrients to grow, online viruses too need this same treatment. Viral marketing has to start with a great campaign that grows with its advertisement through word of mouth of the people. However, there are situations wherein viral marketing too fails. The reasons for failure are usually incompatibility with the brand, irrelevance to target audience, unrealistic expectations and lack of sustainability. So remember, if the campaign is inconsistent with core brand attributes, or doesn’t map to existing marketing objectives, the viral marketing is sure to fail. If the message of the product does not resonate with the target audience, then there is sure to be some failure on the campaign here. Then of course for all this, one can design an email newsletter for the marketing if needed. The newsletter has to, like other newsletters, have a detailed description of the product to be marketed. Then there can be graphics to enhance the look of the newsletter, but in reality, black text on a white background gives terrific response from the audience. There should also be a subscription link in the newsletter so that the prospective buyer can subscribe to the newsletter if interested. The contact information too is important for you as you can then send emails telling the customers abut any new product that you may have!

         
    Designing strong direct mail letters

     

    Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.) Advertising agencies know what works and what doesn't. Those who deal in producing direct mail often specialize in direct mail, and they have teams of writers, creative directors and designers working in tandem to produce exhaustive campaigns. Design Tips for Non-Agency Types For the lonely freelancer who may not have agency experience, there are some guides to get your design off the ground and help your client see strong results. 1. Color -- Use It, But Use It Well. A consumer opening an envelope to find a sheet of white paper with blocks of small black text is an invitation to the circular file. Consider using colored type in the headlines. Try borders, gradients, even pictures if the design is full-color. It will make the piece look decidedly more "direct mail," but 99.99% of the time, the consumer knew that opening the letter anyway. 2. Explore Beyond Letter Size. To make the piece a bit more interesting, and if you can squeeze a few more dollars out of the budget, try going beyond 8.5"x11". Maybe smaller is better -- 7"x10"? Or push larger -- go legal size and spread things out a bit more. 3. Smart Typography. This point is really split. First, make headline copy interesting and second, make the body copy ultra-readable. Readability is absolutely imperative -- people need to pick up the paper and quickly understand the material just by scanning. Making the reader squint, turn the paper sideways, or generally forcing them to think about the words will put them off quickly. Serif fonts are best for readability in the body. Keep the point size decent, around 11 or 12, with generous leading to help scanning without interference. 4. Bullet the Points. Break up paragraphs with short, bulleted points highlighting the features and benefits. Readers will absorb this material better than paragraphs. 5. Break It. If the document goes front and back, break the copy in the middle of a sentence. This helps iterate that there's more to read, and makes them more inclined to keep reading. 6. Vary the text. Use italics and bolds to highlight key terms. Don't go too crazy with this one -- maybe three or four bolds at most. 7. Make the ending PostScript copy large and readable. Try a handwriting font to give it more credence. 8. Lose the Clipart. Unless a picture directly reinforces a major point in the copy, avoid it. Don't use random shinies or tacky clipart. It detracts from what matters (the copy) and can confuse the masses. Save the stock photography for your next PowerPoint presentation. 9. Be careful in the placement of logos. If it works with the headline, or if it is for a household company (Microsoft, Johnson & Johnson), it may be appropriate on the front. However, the logo or letterhead cannot compete with the headline, since the headline -- and not the logo -- will lead the reader into the body copy. The Copy For projects like this, content is king. This is important to understand. Even the best design can't save bad copy, and the best copy can't save a bad headline. There are also many, many important points about copywriting for direct mail letters that designers should be aware of. Short sentences, short words, crisp and clear language, a clear call to action (very important) and copy that shows the benefits to the consumer, not tells them about the company, are all very important. If you're freelancing, you may often find yourself asked to proofread or edit copy, and raising concerns to the client before the piece is launched will benefit them far more than having the project fail in the real world. As a designer, your job is not copywriting. But remaining aware of what constitutes successful sales copy will only enhance your delivered product. The Final Tip: The Three Most Read Items (in order): 1. Headline 2. First Sentence 3. Postscript Ninja Design Crafting effective letters needs something I like to call "ninja design." The design should enhance the writing but submit to clarity; the design should make the reader notice the content, not the avant-garde color palette and complicated headline font. It should be invisible when present but conspicuously absent when removed. It should be used to sell, but not glorify.

         
     
         
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