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    Free Essay
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    Diamonds in the spam

     

    There are those who turn apoplectic at the receipt of unsolicited commercial email, commonly dubbed spam. These are the same people who receive hundreds of bulk letters addressed to "Occupant" without batting an eye. Getting rid of unwanted mail means sorting through the stack to pull out the important pieces and then dumping the remainder in the trash bin. The garbage piles up in landfills and ocean dumping grounds while the trees continue to fall to produce more and more paper. Electronic mail can be quickly scanned and then deleted, disappearing forever into cyberspace, causing no pollution or build-up, and requiring no consumption of non-renewable resources. My inbox is my conduit to the world, scanned daily with eager eyes for those unexpected morsels that appear out of nowhere. I have found delightful offers, developed new areas of interest, and have followed seductive links to websites that have become perennial favorites - all because of unsolicited messages. My response is that, barring blatantly pornographic material, I like spam, and I hope it keeps coming. Unfortunately, those who feel the purity of the Internet has somehow been violated, have led to a cyber world where everything requires confirmation, double or triple opt-in lists, bouncing of incoming messages by non-intelligent filters, and evokes multiple complaints to ISPs who are forced to investigate and respond. The Internet is so wonderful because it is highly resistant to the urge for co-option by the government, large corporations, and the rich and powerful. It is the great leveler where even the most humble can connect to the world. Let's fight to keep it that way, even if it means 30 minutes of our precious daily time is spent deleting unwanted messages.

         
    Direct email marketing keeps you linked to your customers

     

    Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They’re gone into the abyss that is the online market place, possibly never to return again. At this point they’re pretty much gone. This represents another lost customer, lost revenue, and increased frustration. If only there was some way you could stay linked in with that customer. You know they had some interest in your offering (after all, they ended up at your site in the first place) and maybe their next trip is the one that converts. Introduce a direct email marketing solution as part of your marketing and strategic mix and you might be able to lure those lost patrons back. It’s a proven fact that it can take up to 6 touch points before a customer trusts you enough to make a purchase. Are you planning on achieving all 6 touch points on one visit? That is a very ambitious goal. Chances are you’ll get some touch points in on the first visit, but those are only the first steps. You can easily add a signup box to your website from any major email marketing company and collect visitors’ addresses. Once you have that, it’s a path to getting the necessary touch points to seal the deal. Once you have a person’s permission to contact them (remember, do not spam as it will hurt your business in the long run!) you can easily create snazzy email marketing promotion to get them back to your site. Whether you’re selling T-shirts, office furniture, or DVDs, you know that certain deals just can’t be passed up. Why not put one of those deals in front of your customers and get their mouth a little wet. Even if it’s been weeks since they visited your t-shirt site, for example, if you offer a “buy 1 shirt, get 1 free” deal, you’ll see an instant spike in traffic and a boost in conversions. Reaching out to customer has always been the role of direct marketing, but now, with email marketing, it all happens electronically. Direct email marketing is a powerful tool that can boost your sales, but don’t expect that to happen without a little effort on your part. You need to take the time to understand your customers, know what interests them, figure out how to pique their curiosity and make an offer based on all that. The more you target your email marketing message effectively, the greater your response rates will be, and the faster people will come back to your online store. The online retail marketing place is fiercely aggressive and there are tons of competitors just a click away from your site. You need to outperform the competition by making sure your store is in front of the customer a lot more. With direct email marketing campaigns you can get your store information and special offers right in their inbox. You will ingrain your online brand in their minds so that come purchase time, they’ve racked up enough touch points that their decision is easy. Direct email marketing is a gateway to building the relationships with your customers that will make them want to buy from you. By staying linked with your customers, you will develop an edge, because your offers will extend beyond your website and into the inbox of potential buyers.

         
    Direct email marketing made easy

     

    Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Thanks for being a loyal customer,” it says. “Next time you come by, let us treat you to a free dessert.” Now I’m not exactly the coupon-clipping kind of guy, but when I run into an offer that’s so relevant to me, I simply can’t resist it. Millions of you are like that too. And guess what? Millions of you check your email more often than your actual mailboxes. That’s where direct email marketing comes in. Forget spam. Spam’s just the phoney million-dollar offer, and direct email marketing is miles away from that. Direct email marketing is reaching the right customers, with the right offers. Let’s go back to that coupon you received from your favourite restaurant, and let’s think about it from the restaurant’s point of view. If you clip that coupon and come into the restaurant, their direct marketing efforts were successful. However, to get that coupon into your hands, the restaurant had to pay for printing, buy and stuff envelopes, address them to you and then pay for postage. And chances are the restaurant hired someone to do the printing, maybe someone else to the design, the envelope stuffing, etc. If you’ve ever sent flyers or coupons in the mail, you’ll know it’s both expensive and time-consuming. Here’s the beauty of direct email marketing. First of all, direct email marketing programs are packaged so you can do it yourself. The emails are all pre-designed, and the backend is already taken care of for you. All you have to do is sit on your computer for about 10 minutes and click a few buttons. There’s no postage, no stuffing, no expensive printing fees. And as small business owners have begun to discover the power of email, many direct email marketing programs are now built for non-technical folk. So even if all you can do on your computer is check your email and browse the web, you can still be an expert in these programs right away. What’s more is you’ll still get access to the most advanced functionality. Let’s get back into the restaurant owner’s shoes. We’ve just sent a Free Dessert email coupon to all the customers who filled out our customer satisfaction survey and gave us their email addresses. We also included a “Forward to a Friend” link, so our customers can email the Free Dessert coupon to their friends. Now (and here comes my favorite part about direct email marketing), we can go into the Reports and Stats section of our direct email marketing program and get deep into our campaign. We can see exactly who opened our messages, and when they did it. We can even see who forwarded their coupons to their friends. And we don’t have to stop there. We can group all our readers who forwarded their coupons to a friend and offer them an extra incentive (We know they like to tell their friends about us, so why not offer them 25% Off when they bring in two or more friends?). Information is power, and direct email marketing is one of the most effective ways to gather that information and put it to good use. So next time you get that flyer for your favorite restaurant, think about how much unnecessary money and time that restaurant owner is spending. Think about how much information he’s missing out on, and think about how much better things would be if he sent that flyer through direct email marketing.

         
    Do your potential customers forget about you

     

    Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly! But, after you've delivered that first bit of information to your prospect, do you send him any further information? If you are like most Internet marketers, you don't. When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere. Are you losing profits due to inconsistent and ineffective follow up? Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process. Consistent follow up gets results! When I first started marketing and following up with prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn't the "List Technique" very effective? The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have "big news". List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters? List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products. What follow up method really works? Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning. First, you'll need to develop your follow up messages. If you've been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn't have the space to add to the first letter. Stress the BENEFITS of your products or services! Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message. The next couple of follow up messages should create a sense of urgency in your prospect's mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately! Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn't yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn't the right color or doesn't have the right features, or if he is looking for something else entirely. (By this time, it's unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.) The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up! Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions! Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale! Send the final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are at least 4 days apart. Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?

         
    Does everyone ignore your newsletter

     

    As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers. But it can be pretty frustrating to spend all those hours developing content and campaigns only to have the program flop. Open rates can dive into the single-digits and click-through rates can fall to mere fractions of a percent. So if this happens, what do you do? First of all, don't panic. Usually, if you spend a few minutes looking at your data you can identify the problems pretty easily. Determine Which Problem to Fix Take a look at where your leads are coming from. If you are purchasing lists from other websites or publishers, make sure you segregate each source in your reporting so you can measure the quality of each list. You want to make sure you have a way of determining the quality of a list source before you merge the purchased group into your master list. Also, if it has been around for a while, try segregating your opt-in list into three groups by age: * Under 6 months * 6 months to 1 year * Over 1 year It is normal for open and click through rates to be highest for the "Under 6 Month" category, and lowest for those who have been on your list for over a year. However, there should not be a significant drop off as people move from one category to the next. Look for anomalies in the data. Here are a few things I look for when I'm troubleshooting a client's campaign: * Is there a significant drop-off behind the first mailing? If the first mailing that a recipient gets typically achieves a 35% open rate, but the second has a 7% open rate, then the problem is not with the list source, or the header information (subject line, "From" address, etc.) it is with the content of the newsletter itself. If the drop off is 35% to 29%, then one might consider that to be normal. * Has there been a change in frequency? We all get busy, and one of the first activities that can get forgotten is the newsletter. Unfortunately, absence in the Email marketing realm does NOT make the heart grow fonder. In fact, a prolonged period of non-communication is one of the leading causes of opt-outs. * Are your articles relevant to the demographic? It is a good idea to survey your house list periodically to test your assumptions about their levels of expertise and interest in different subjects. Wake Up Your Sleepy Optin List Look at how you approach the people who have subscribed to your list. Remember that with email newsletters the permission your subscribers have given you to send email to them is not permanent; they can opt out at any time if they lose confidence or interest in your newsletter. More often than not, however, people don't actually opt-out. They simply stop opening and reading your email. I call these "sleepy" subscribers. They are getting your messages, but since they are "asleep" they can't read them. Although there's no way to know for sure, I would guess that your "sleep" rate is probably about 4 to 5 times the size of your opt-out rate. So your opt-out rate is an indicator of your "sleep" rate. It is vital to understand what your subscribers think of your publication. Again, surveys are a great way to get feedback on your program. You can also provide an open link on each newsletter that asks for general feedback. Very few people will take the time to provide feedback on a feedback form, but you can bet that those who do represent a large chunk of your audience. Take their feedback seriously, and learn from it. Five Steps to Improve Your Performance Following are five steps that have always lifted the performance of my campaigns. * Get in touch immediately – From the moment someone signs up for your newsletter, they start to forget you. If you take three weeks to send something to them, then they won't remember signing up and they will reject your email as spam. Make sure they get an issue of your newsletter (or an ebook, or a free report; something that is relevant to them and has value) immediately after they sign up. * Make it personal and entertaining – Email marketing is a one-to-one communication, it is almost always best to keep the tone personal and entertaining. Try telling a few stories about yourself or your company. Let people get to "know" you, and feel like an "insider" with your company. This increases their personal equity in your brand. * Make all emails "high-value" – Every time you send an email it should be valuable to the recipient, not just to you. Straight sales letters with no "meat" can dampen open rates for future mailings. Train your recipients to view each email you send as a valuable piece of information they cannot afford to miss. * Test multiple article types – You can write all kinds of articles, and depending on your industry and demographics of your subscribers, they may prefer instructional and how-to articles; others may prefer current industry events, or breaking news. Test these out and see what works best. * Test different formats – Try splitting your list and send half your recipients an HTML newsletter and the other half a "text-looking" email. Make sure that the "text-looking" email really does have HTML in it, or else you won't be able to track the open rates! Keep Your Chin UP All newsletters can experience a blow to their response rates. If this happens to you, it is important to identify the problems and fix them before you lose too much of your list to opt-outs and list fatigue. Variety is the spice of life, and it can "wake up" a sleepy list by injecting some excitement. Make sure each communication you send is high value, and provides something new. And keep the lines of communication open so your subscribers can help you improve the quality of your content.

         
    Don t leave your email naked

     

    No matter how high tech the world becomes, there are still many old-fashioned problems regarding communication. With email, you face the same challenge as you do with regular mail -- convincing the recipient to open the message (or envelope). Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of “File Thirteen”? The answer is: by using a good subject line. A subject line allows the reader to see at a glance what the message is regarding. It serves as gatekeeper, determining whether the message will be opened. Here are three methods for writing an effective subject line. 1. Say Something Useful Leaving the subject line blank isn’t an option. People don’t open messages when they don’t know what they’re about. For one reason, they don’t have time to be bothered. For another, the threat of email viruses makes people nervous. Almost as useless as leaving the subject line blank is typing the word “Hi” or “Greetings.” Those are fine for messages to your best friend or mom. But, in the professional world, it tells the recipient absolutely nothing. 2. Be Specific People receive lots of email. To cut through the clutter and get your message read, be specific about the topic. The more information you provide in the subject line, the better chance you have of getting the person’s attention. For example, instead of typing “Question,” try, “Question about ABC event.” Instead of typing “Proposal,” try, “Proposal for event on 7/5.” 3. Be Creative Using a specific subject line is most appropriate when corresponding with people you know or who are expecting your message. How do you get the attention of someone who does not know you? Be creative. In this instance, the subject line isn’t used to describe the contents of the message. Instead, it conveys some other type of information. The exact content will vary, based on the message and recipient. The key question is – what can you tell the recipient that will convince him/her to open the message and read it? Here are a few examples that demonstrate various goals. • To identify yourself, try “Local Meeting Planner.” • To tell how you met the person, try “Chamber Networking B’fast.” • To explain why you’re contacting him/her, try “MPI Fundraiser.” • To exploit a common bond with recipient, try “Fellow IU grad.” • To distinguish yourself from others, try “Spanish Speaking Realtor.” There is one more challenge to overcome when crafting an effective subject line – length. Although your screen will allow you to type as many words as you want, most recipients can only view 25-35 characters of a subject line. A “character” is defined as a letter, space, or punctuation. Whenever your cursor moves a space, that is considered a character. Since space is limited, don’t type a complete sentence. Use a phrase or series of words. Even abbreviations are acceptable, if you are certain the recipient will understand them. Don’t leave your email messages naked. Use an effective subject line.

         
    Don t lose email leads in your spam filter

     

    Chances are you could be missing important business opportunities if your email Inbox utilizes a spam filter. Take a few minutes now to investigate your email screening procedures for messages received from unknown senders. You might even discover a new client hiding among the spam! Email inquiries from new business prospects, which by definition are unknown and unexpected when they arrive in your Inbox, can take a detour to your spam box without your knowledge. When was the last time you did not receive an email sent by a client or friend? Failed email delivery can be quite common. Usually the sender just emails you again until you receive the message. Now imagine a situation where somebody (like a prospective legal client) sends you an email that you don’t receive, but they don’t tell you about it. Attorneys or paralegals frequently contact a number of experts via email and engage the most qualified candidate who responds first. You miss out on a potential engagement if the email inquiry does not show up in your inbox. Here are five easy steps to protect your email, receive incoming leads and avoid technical nightmares: 1. Check your spam box often if you use automated email filtering. Microsoft Outlook 2003 and AOL give you the ability to control the settings and security levels for your incoming email. 2. Add a response form to your Website. Your Webmaster can set this up so that you are automatically alerted with an email recognized by your server. 3. Update your “safe” and “blocked” sender lists often, especially if delivery is controlled at the ISP level. Add a law firm’s email domain to your approved email list when you get a new client from the firm. 4. Separate business from personal correspondence by using two different email accounts. 5. Avoid downloading free software or clicking on unsolicited ads. If you do, you may find yourself subject to a virus or malicious Adware attack.

         
    Don t make this idiotic mistake build your list

     

    Don't follow my idiotic mistake! Yes it took me 2 yeas of trying to market online until I finally got this concept brutaly pounded into my head. BUILD YOUR DARN LIST! If you have heard of this and haven't gotten around to doing it, you just spinning your wheels. I worked my rear off marketing for 2 straight years nonstop and built sizeable downlines in multiple programs. Sure I made a few bucks here and there but what was digging myself a deep grave. Today, all these programs I built downlines are gone and had nothing to show for it. I was promoting somebody else and not myselft. I am not saying promoting affiliate links is a bad thing but just remember... would you rather promote affiliate links from you optin list or promote these same links with hard work? So before you do anything else: build a website, create and newsletter, and start promoting your site and newsletter. This will save you tons of time and headaches in the long run. Build your list by giving away free software, ebooks, and offers. I would recommend giving away a viral e-book to new subscribers personally. I don't know about you but I don't want to work nonstop all day long marketing. If I wanted to do that I would just go out and find a job right? You probably want to be lazy like me and wake up late and go to bed early knowing your gonna make money either way. So 25,000+ subscribers later I can feel comfortable doing that. I am not saying you can be lazy but you get the point :) It is much easier to promote affiliate programs or your own programs for that matter when you can e-mail several thousand subscribers about it. So heres some extra benefits of building a list will bring you.... 1. offer paid ads in your newsletter 2. promoting affiliate links or your programs mentioned above 3. potential viral sales 4. days, weeks, months, and years of residual income potential 5. future Joint Ventures with your subscribers or other webmasters affiliated with your business Those are just a few of the benefits of building a list offers, I am sure you can find other good reasons if you put your mind to work. Be careful! Once you have a list its up to your to maintain it. Watch what you promote or recommend. For the most part stick to your "newsletters theme." Its okay to go off topic every once in awhile but keep that to a minimum. Remember that you have a good reputation to keep and if you start angering your subscibers or flood their e-mail box with offers your business will start to sink. Build your list right and build your list smart! If you don't know how to build a list properly feel free to check out my signature for the "Optin Master Course." I hope that this sheds some light on the importance of building your list and stop you from following my idiotic mistake!

         
    E mail marketing

     

    Out of all the most crafty marketers you know, the one that just about everyone hates is the spammer, the good news is that Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well. It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering system is getting stronger almost monthly. The amount of Spam that the average everyday user will receive will be cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes. It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. This rate is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010. In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing once the Spam is truly eradicated. It is the idea that there will be a very organized arena for e-mail marketing that has business owners in fits of joy. They truly know the potential for this wonderful and inexpensive medium. The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam.

         
    E mail marketing turns small biz into big biz

     

    Small businesses - from florists to realtors-are quickly catching on that e-mail marketing can be an effective way to quickly reach thousands of customers inexpensively. E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services. By categorizing customers by their buying preferences and creating e-mail offers that address those preferences, a small business can personalize their marketing for the cost of a mouse click. Instant Sales E-mail marketing helps businesses create instant sales from existing customers. It also helps maintain and build long-lasting relationships with repeat customers, which are at the core of most successful businesses. And yet, in a recent poll conducted by research firm Greenfield Online (on behalf of FileMaker, Inc.), 49 percent of small businesses said they were not even considering e-mail marketing. What is the other half of small businesses doing with e-mail marketing? Making money. For example, the Tara Bella Winery used e-mail marketing software based on FileMaker Pro to send an e-mail to its customers about a special wine package. Within 24 hours, they had sold out their inventory and grossed $8,500. They spent less than three hours writing the e-mail and sending it out Almost any business can im-prove its profitability using e-mail marketing. Even nonprofits are using e-mail marketing for fund-raising. New database software and the Internet have made it quite inexpensive and, now, easy to do. All you need is a Windows or Macintosh computer, an Internet connection, an e-mail account and easy-to-use database software such as FileMaker Pro. In some instances, the rewards of your first successful e-mail campaign can even pay for these affordable technology tools. Free 46-Page Guide But to make the most of your e-mail marketing, you'll want to do it efficiently and effectively, using the right tools the right way. A free 46-page guide is now available that helps first-timers and experienced e-mail marketers develop and execute an effective e-mail campaign with customers. Titled How to Start Email Marketing in 10 Easy Steps, the how-to guide can be downloaded from filemaker/emk. The guide takes you through each of the key steps, from building your customer e-mail list and selecting the right customers for a specific e-mail to writing the e-mail and sending it out. A Toast-One company sent an e-mail to customers about a special wine package and sold out.

         
    Effective direct mail campaigns

     

    It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company. The first and most important concept to make sure to take care of when having a direct mail listing is to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already to come back to purchase more? Having an idea of what you want to accomplish with your mailings will help conserve money and make your direct mailing campaign effective. Make your direct mailing campaign personal. People like to receive letters in the mail from friends and relatives and not junk mail. Making your direct mailing campaign more like a letter to a friend than a junk mail add will keep your advertisement from being thrown away. Give incentives everyone loves to get something whether it be a discount or a free item. An incentive can be aimed at returning customers to keep them coming back for more or to new customers not yet familiar with your company. Incentives can work for either customer category. Why should they use your company? Put in the direct mail campaign the benefits and reasons why they should come back to use your again or use you for the first time. Make sure they know why you are better than any of your competitors out there. However, keep this relatively humble. No one likes an inflated ego. Never forget to leave a way for them to contact your business. Should they come into a store, call your over the phone or visit your website. It would be a travesty to have a customer that wants to use your product and is sold on your advertisement but has absolutely no way to reach you to take advantage of that new found knowledge. Taking these steps will help make your direct mail campaign effective in bringing in customers to your business. Not only to save you money but to also increase your profits. With these things in mind you too can run an effectively keep your business in the minds of the average consumer, bringing your business to the next level.

         
    Effectively monitor the progress of your email communications with mail tracking tools

     

    The rise of Internet accessibility to the masses has revolutionized the way people work, play and communicate. Email communication has become the most popular means of information exchange in business and personal use. Personal computers, notebook, hand held devices and cellular telephones all allow you to communicate via email. Email has rapidly grown to rival the telephone as the centerpiece of effective communication. Although email tends to be less personal than a voice conversation, it has become a preferred means of exchanging data such as quotations, invoices, literature, references, contact information, pictures, URLs, files and many other online resources. This phenomenon has given rise to the misuse and malicious use of email. Many of us spend countless hours weeding through Spam messages. Those with tight email filters wake up in a cold sweat wondering if that one important message got sent to the Spam folder. Even though some governments have taken steps to curb Spam, most people spend about 20 minutes a day deleting messages offering better mortgage rates, free vacations or cheap Viagra. It is no wonder that many businesses are turning to email tracking services to ensure that their valuable information is being delivered to the right person and read. I am sure you would not be surprised that not every email that you send is received or read by the intended recipient. There are many reasons for these lost communication nuggets including Spam filtering, overloaded inbox, forwarding rules or simple avoidance. The solution is email tracking! What is email tracking? Email tracking is a means of ensuring that your email is matched with its intended recipient. It utilizes secure, digitally time-stamped certificates to reveal the exact time and date that your e-mail was received – and read. Additional notification options may include how long it was read for, who read it, the approximate physical location of the reader, whether or not your email was forwarded to someone else, what kind of computer was used to read it, what file formats the reader can accept (eg. PDF, MS Word, Excel), whether or not your email has been published on the Internet and countless other tracking mechanisms. Why track your email? Many businesses find it imperative to determine if prospective customers receive and read their messages from email promotions, request for quotations or product information. Email tracking is the most effective way of identifying whether the campaign was effective. Sales managers often wonder if their sales representatives are being thorough in their email communication. Email tracking provides a tool for accountability. Special reports can identify number of messages sent and amount of time spent by the recipient reading the message. What if you sent a quotation with the wrong numbers? If the email has not been read, you may even be able to retract or delete the email. Some tracking services even allow you to create self-destruct or email that can be retracted after a period of time. If the email is never opened or assumed to be lost, you could retract the old message and/or send a new message. Tagging messages and watching their progress adds to secure communications. Many medical, law enforcement and legal firms utilize this service to enhance security of sensitive information. Email tracking helps ensure information is read by the right person! Some companies may opt to set up their own servers in order to keep control internally and others may use an online service. Both options are available from a number of providers. I recently visited mailtracking to take a test drive. It was very simple to use this service. Do you want to try email tracking yourself? Simply get a free account at mailtracking (or another free email tracking competitor) and start sending your emails with an added extension. mailtracking. Therefore, if you want to send a tracked message to [email protected], you simply add the extension as follows [email protected] mailtracking. As the email message travels across the world wide web, you will get notification of its various stages.

         
    Email automatic responder

     

    What is a email automatic responder? If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :) Email automatic responders allow you to followup automatically with any prospect or lead automatically. This is very important if you offer a free discount, information or gift as a subscriber bonus. From here you are able to capitalize on the potential of your email automatic responder or autoresponder in the form of followup automation. You can write a pre written e-mail series that automatically mails each customer or lead capture on an automated basis. As you can see this saves tons of time in planning. And more importantly, giving you exta time to plan or research other important strategies for your business. Another great feature most email automatic responders offer are broadcasts. This is very important for a business to utilize. Broadcasts e-mail your whole database of subscribers with one click. This is very helpful if you run a bi weekly or monthly newsletter so that you can keep all subscribers in one area as opposed to opening another e-mail account elsewhere. Two key elements that you should be looking for in a email automatic responder are... 1. double optin capability 2. email deliverability the email automatic responder is use is called "Emailaces" which can be found in my signature... The great concept of using double optin lead caputer is simple. Won't get in trouble or spamming! If people double optin to your autoresponder they have no right to complain about e-mail and they can quickly and easily unsubscribe anytime the like. Another good feature is that you don't want people who are not excited about your offer. If they were excited when they signed up, they will be excited when wait for the double optin confirmation email. If they never double optin that means they didn't care much for the offer and unlikely would never have purchased anything from you anyway. You want to deal with excited and enthusiastic prospects who are looking for the edge your product or service will give them. E-mail deliverability! If your e-mails or more importantly your double optin confirmation e-mail is not getting through you have a serious problem. That is why you don't join just any email automatic responder as they are not equally effective. Make sure that you have a guarantee that a certain percentage of your e-mails are being delivered. If your email automatic responder provider has no clue, its better to look elsewhere. I hope this article helps you decide on a good email automatic responder to use with your personal or marketing efforts!

         
    Email the indispensable and powerful tool of successful internet marketers

     

    Electronic mail, abbreviated e-mail or email is a method of composing, sending and receiving messages over the Electronic Communication System. The enormous development of the Internet has enabled emails conveying useful information, to be transmitted simultaneously to several recipients worldwide in a matter of seconds. The Power, Reach and Sophistication of Emails are such that it has become the most inexpensive and effective way to promote your Internet Marketing Business. Building opt-in lists has become part and parcel of the ritual of Internet Marketing today. Let's see what exactly the emails do to help the Internet Marketer? 1. I am right here. Emails remind people that you exist, that you are right here and that you are a living entity. It further helps to project your image and personality. It is nothing but natural that people tend to forget you after some time and reminding them by email without harassing them is a way of ensuring that they remeber you, your product or website. 2. Traffic to your Website, Email is acknowledged as the most effective way to drive traffic to you site. It is the email that keeps your clients and prospects returning to your site. This traffic without question is the very life blood of your Internet Marketing Business. 3. Building Awareness. One wonderful aspect of the email and used all too often by the Internet Marketers is to Alert Customers, clients, users and friends of products, articles and events. In addition the email alerts, play a prominent role in the promotion of new products and technologies. 4. Building Trust and Confidence. Sending emails is not a one off action. In addition to reaching out to customers, it is also used to follow up customers. Confirmation emails have become the norm today, especially after orders or subscriptions are placed. Over a period of time these email messages build trust and credibility between the parties concerned. 5. Building a feeling of Togetherness. Receiving regular emails from organizations and groups makes you feel wanted and creates a bond or feeling of togetherness with that organization or group. Even if reciprocal action is not seen immediately it will ultimately create a bond if your emails are handled properly. 6. Sharing of Emails. Another great advantage of emails is that it can be shared. Special promotions or informative content in Newsletters or emails are quite often circulated among friends and the end result is more traffic. Tell a friend images in websites too induce visitors to web sites to send email messages to friends informing them of their newly discovered product or information. These are some of the main benefits enjoyed by the Internet Marketers but unfortunately the usefulness of emails is today being threatened by Spamming i. e. sending of unsolicited emails. It is hoped that technology will catch up with them before long. Nevertheless Internet Marketers continue to send millions of emails everyday with even more added sophistication such as embedded pictures and music. Today the email has become such an inexpensive powerful medium of communication that it has become a reliable friend and an excellent indispensable tool of Successful Internet Marketers.

         
    Email and fax broadcasting

     

    Looking for a new twist on an old concept? Fax broadcasting has been used in marketing for several years, but now there is something new. Using email and fax broadcasting to communicate with employees, customers, and associates is the latest rave in business. Along with speeding up your communication it also reduces the amount of time your employees need to spend around the fax machine either waiting to send or receive a document. Of course having employees costs you money, but in turn the profit they generate should out weigh the cost. With Email faxing you increase your time management, reducing waiting time in the office not only for the fax machine, but also by reducing the chances of an employee getting tied up in another activity while they're away from their desk. For only a few extra dollars you can invest in an email and fax broadcasting service that will allow workers to do everything right from their desktop. Faxes can be sent by email to one or multiple recipients, and incoming faxes are accepted by email. Beyond fax broadcasting services your business can benefit even greater by the bundled services some companies offer. You can get voice mail, added email address, fax logs, all on one easy to understand invoice. Think all from a desktop computer your employees can remain productive; this truly is the step towards the paperless office. By cutting down on paper, service fees, and wasted time wandering in the office the services pay for them selves, not to mention the savings in long distance fax numbers. Think how easy it could be for a single person to create the monthly newsletter for customers and with the click of a single button fax it off to all of your valued clients. No more dialing, and feeding paper into a fax machine. Email fax broadcasting allows it all to be done from one spot. But let's get off the productivity advantages of this service for a second. What about the advantages of tracking? It never fails that at some point in time you wish you had printed the fax confirmation sheet after something was sent. Someone one is telling you a document was never sent, but you're sure it was. It's the he said she said game. Using Email and fax broadcasting relieves this stress. Because you're using an email based system to send your documents you always have a detailed record of what was sent and to what number. Foolproof backup systems to ensure you have well documented records of faxes sent to suppliers, customers, and employees. Of course this is all just an overview of fax and email broadcasting services, but if you aren't beginning to see the advantages of this new technology you probably never will. But don't worry your old fax machine will be waiting for you to send that next document, of course that is until it runs out of toner. Investigate email to fax services today for you business you won't be sorry.

         
     
         
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