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    Free Essay
    8.2 of 10 on the basis of 1990 Review.
     

     

     

     

     

     

         
     
    How i use email automatic responders

     

    An email automatic responder or autoresponder is the second most important marketing tool I have to make money online. The first would be my hosting company. Without these 2 tools my internet marketing business is dead in the water. In the world of internet marketing, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is perfectly designed or has the latest in animation of content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response. As more potential customers visit your site, you should expect a flood of inquiries and requests for information. This is an excellent opportunity for you to capture more clients and lead them to buying from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive. The fastest and most effective way to do this is by utilizing an email automatic responder. Autoresponder services use a computer program that automatically return a prewritten message to anyone who sends an email to your site. It is widely used for responding to consumer inquiries and visitor comments and suggestions. Follow up automatic responders are also used by e-zines in responding to people who subscribe or unsubscribe to their online magazinespanies, who send out their e-newsletter regularly, also use utoresponders. How can effective autoresponder services help boost your business? The answer lies in its ability to return a prompt response to any e-mail the site receives. By responding rapidly and efficiently, you create a very good impression on your potential customer. Good email autorespondrs help you get important information back to these customers immediately. An effective autoresponder service helps you communicate your message promptly, creating a sense of professionalism and efficiency that your clients will definitely appreciate. Another very important advantage of email automatic responders is that it saves time with multiple marketing tasks. Certainly, you do not have enough time to personally make and send all correspondence. Autoresponder services allows you to send thank you letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. Autoresponder services are also indispensable in any email marketing campaign. Choosing the right autoresponder is very important. What makes the best automatic responder? First, you should pick an autoresponder that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your autoresponder failed to answer his query or request for information. The ability to respond promptly is the first thing you must look for in any automatic responder. Another key factor you should consider when choosing Autoresponder servcies is flexibility. Good autoresponders allow you to customize unique responses that will have maximum effect on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being. An excellent email automatic responder lets you provide the information that is specifically targeted for what the potential customers are looking for. Because any email from potential customers essentially represent the customer's intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder servcie must fulfill all these duties to help you boost your business. For all of our autoresponder needs we prefer Aweber. They are very reasonably priced and have proved to be reliable and easy to use.

         
    How to build a huge opt in list of hungry subscribers

     

    An opt in list full of hungry subscribers are the soul and spirit of any online business existence. But how do you build it so that the subscribers will respond to every offer that you introduce them? First, we will take a look at what makes an online business and the techniques of getting hungry subscribers into your opt in list. Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals. When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it. This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site. Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers. Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini. Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them. Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both. Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get. Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people. Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate. Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next. If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers. ======================

         
    How to create 2 super profitable email publications

     

    : Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two? Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher. In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. Here is one of the most successful publishing models ever. This technique that you are about to take a close look at, has served most Internet publishers well. Many of them have made huge sums of cash online, using it. It involves the launching of two separate email publications. Each will have its’ own different revenue source. The First Email Publication Will Be The Foundation The first email publication will be a free ezine. This publication is the key or foundation of the whole strategy or publishing model that we are discussing in this article. While it can be hugely profitable from advertising, the main aim here initially will be to pick up a huge number of email addresses to create a huge opt-in email list as quickly as possible. The beauty of internet publishing is that even as you begin to gather your email addresses, there are several ways that you can use the material in this free ezine to start generating cash and at the same time marketing your free ezine. For instance, you can create a blog, publish your free ezine there and post Adsense ads (or the new Chikita ads which have proved to be more profitable for some bloggers) and start generating cash from clicks. The same article in your blog can be distributed to high traffic article directories, which will help to generate targeted traffic to your blog. You will therefore be in that super-profitable situation where you start earning money from your email publication even as you are setting it up for the real super profits. Techniques To Speed Up Your Subscriber List Growth There are too many free ezines being dangled in front of surfers these days that many have learnt how to ignore the lot. And yet the quicker you grow your list, the better. The way to do this is to dream up promotions and special offers. For instance you can offer some valuable report free to people who sign up. Or you can offer it to your current subscribers who refer their friends to your ezine. You should constantly be thinking of ways of speeding up recruitment to your subscriber list because the bigger your list grows, the more profits you will be able to generate from it. There Are Many Ways In Which A Targeted Opt-in Email List Can Earn You Serious Money Even without considering the critical role your free email publication and opt-in email list will play in making your second email publication profitable, there are numerous ways you can profit from a large opt-in email list. There are many online entrepreneurs who make a very good living from a single opt-in email list of one or two thousand email addresses. An opt-in email list of only 10,000 can earn you a fortune. Apart from being able to carry valuable ads in your email publication that should be your main source of income, you can advertise your own special products narrowly targeted at your list. You can advertise affiliate products or even simply refer the traffic to your Adsense blogs to earn from clicks on the Adsense ads posted there. There are actually dozens of ways to make serious money from your list, even before you refer them to your paid subscription email publication.

         
    How to create compelling e mail offers that sell like crazy

     

    Copyright 2006 Quick Turn Marketing International, Ltd. If you want to create a dynamic e-mail campaign, you have to offer your clients more than a simple announcement. Far too often people fall into the trap of believing an announcement is enough to entice their customer. Unfortunately, an announcement does little to help compel or encourage your clients to buy from you. If you want customers to buy from you, you’re far better off offering “special deals” or a “special offer” than simply offering an announcement. Why? An announcement says, “Hey, I have a new product!” Wow, that’s terrific! But what’s in it for the customer? You have to think about what your customer’s needs are and how you are filling them with every contact you make. An announcement doesn’t take these needs into consideration, and that’s why far too often announcements fail to produce results. An announcement also lacks a call to action or an incentive for customers to contact you. It doesn’t make sense to contact someone unless you are going to offer him or her an incentive to buy your product. Keep this in mind when creating your next e-mail campaign. Types of Promotions So now you know you have to offer incentives. Now, what kind of incentive do you offer in your e-mail campaign? There are many different incentives to offer. Most people rely on the special discount offer. You don’t always have to offer a discount however, to get people to buy from you. You can for example, offer a new product to your customers. Say for example, you offer them a free publication, like a subscription to your newsletter if they buy your product now. Or, you can offer them 20% off your latest publication when they order. You can also offer special deals by recognizing some special event in your personal life. Most customers appreciate e-mails that include some personal information about you. For example, let’s say you have an upcoming birthday or anniversary to celebrate. In your e-mail, mention this. Say, “Because it’s my birthday today I’m offering you a special discount.” This will help your e-mails appear more personal in nature. You have to share personal information if you want to build trust with your clients. Let them know something about you. Say for example you are sharing your 10th anniversary with your partner. Let your customer’s know you are offering a one-time deal because of this. Another promotion you can offer your clients is the “special sale.” I like to call this the “Oops, I forgot!” or “Oops, I screwed up!” offer. In this special bonus offer, e-mail your clients a day or two after you send out an announcement. Then let them know you forgot to tell them something in the previous “announcement”, so if they order now, they can take advantage of your mistake. Then offer them something. Then after a couple of days send them a last minute reminder. You can phrase it similar to, “We almost sold out, and we only have a few hours left, so act now so you don’t miss out. Remember, you’ll be reaping A, B, C benefits.” Special offers are great during holidays, like Christmas, Halloween or even Valentines Day. Speaking of Valentines Day, remember your offers don’t have to be discounts. They can be something unusual, crazy or fun. Like on Valentines Day, offer your clients a rose or chocolate for ordering that day. Your goal should be to keep things exciting and fun. Keep all your promotions an event. Another way to produce more feedback from your e-mails is to send customers FAQ e-mails. Let’s say for example, you send an e-mail that creates some questions you’d like to respond to. You can send an FAQ offer or follow up e-mail that answers all their questions and presents a new offer or special deal for your customers. How Often You Should E-mail Clients? How often should you e-mail your clients? If a customer consistently buys your products and services, you should send frequent e-mails. If however, you are sending a special promotional offer to someone that has never ordered from you, don’t waste too much time on it. My experience suggests customer’s who buy something once or twice are much more likely to buy again. When Should You Send Your E-Mail Offers? When should you e-mail your clients? The answer is “It depends.” My experience shows Tuesdays and Thursdays are the best days to e-mail people. Why? Who knows? It may be people don’t want to check their e-mail on the weekends. It may be they are thinking of the weekend and not their e-mail on Friday. They may have too much work to catch up on Mondays. For me, Tuesdays and Thursdays have always produced the best responses. Then again, I am focusing on B2B customers. Your experience of the B2C industry may be different. These are just a few things you can do to spice up your e-mail campaign. The bottom line is this… whenever you send an e-mail, you have to create much more than a simple announcement. An announcement isn’t going to call people to action. You have to carefully craft your e-mails, to encourage your customers to act. You want to offer your customers some incentive so they act on your e-mail immediately. And one last point... Don’t reveal your price in the e-mail. Your job is to entice, compel and motivate your customers to buy. That’s the bottom line.

         
    How to make a csv file for your mailing list

     

    First lets look at WHAT it is, and Why would we want to make one? CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file. A ‘value’ is explained, in context below. CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file. The CSV file would have to have all the names and addresses in it, and then we could go to our software program and use the ‘import’ function to upload all the names and addresses (values), with one click instead of spending hours entering each one by hand. But, how do we get the names and addresses into the CSV file in the first place? It depends where they come from, if we are simply extracting the names and addresses (Values) from one program to another we can often choose to ‘export’ to a file in CSV format. If we have a list of ‘values’ that is, say, in Microsoft word, or some other kind of document, we would first need to copy and paste them into an XL document. Once all the ‘values’ we want to use, are pasted into the XL document, WITH EACH VALUE IN A SEPARATE COLUMN. We can then save the XL document as a CSV file, and then upload it into our software. Easy! Before we continue please note: It is often necessary to have these values in our CSV file in a particular order for example; some software, will require Column ‘A’ to have the ‘Name’ and column ‘B’ might have to be the ‘eMail’ or vise versa and etc…. So it’s a good idea to check first. Some software allows us to choose where each ‘value’ will be loaded to, so in this case, the initial order in our CSV file won’t matter, because in the upload process we may be prompted to select which ‘fields to place which ‘values’ into. Now, how to turn a XL document into a CSV file! 1. In your XL document with the info you wish to upload. Go to "file/save as" then select the option "as file type" and scroll down to "CSV (Comma Delimited) 2. Then name it "WHATEVERYOUWANT" and click save. 3. Now you will get a window asking a lot of questions. 4. Answer "OK" or "YES", then you'll get about two or three more windows one after the other. Answer each one "OK" or "YES", until it is done then close the workbook. You’ll get more windows again. just answer "OK" and "YES" until it closes 5. Go to your software and find the import function, browse for your file and upload it! 6. Then check your "mailing List" to see the results! Your CSV file will look like this a, if you saved it correctly! If it doesn't work for you, make sure it is in this format. You may find that you need to play around with this a bit, but as long as you finish with an XL document in CSV format, you should be able to upload to just about any program. Of course this isn’t limited to email lists you can use this format for a range of different applications.

         
    How to market affiliate programs with your newsletter

     

    : If you’ve been building an opt-in list, you are on the right track to making a living online. If you have yet to start building your list, you need to get started right away! A quality list is worth a lot of money, if you know how to use it. Notice the word ‘quality’….not ‘quantity!’ A list does not have to be huge to turn a profit. Again, if you have a quality list, you can turn out a quality newsletter, and then you can learn how to use your newsletter to promote your affiliate programs. First you should note that the newsletter must be of high quality. Just sending your list advertisements will not cut it in today’s competitive online market place. Your subscribers do not want advertisements – they can find those anywhere. What they want is quality up-to-date information. As a marketer, you produce that information, and build the information around one of your affiliate programs. Start by choosing a product that you feel your highly qualified list will be interested in. Really think about this long and hard, and make sure that you pick a quality product or service. If you’ve used your newsletter in the right way up to this point, your subscribers will put a lot of faith in your recommendations – and you are about to make a recommendation. With that product, write an article. The article should not be about the product – unless it is a review of the product. Instead, it should pertain to something that relates to the use of that product. For instance, if you are advertising a shampoo, you would probably want to write an article about hair care – not about the shampoo. You can work the product into the article in various ways. For instance, if you are just promoting one product with your article, at the end of the article, you might suggest to your readers that using brand x – with your affiliate link – will help them achieve better results or that you’ve found that this brand is better than that brand, or something along those lines. If you are promoting several products within one article, spread them about throughout the text, but make sure that your article doesn’t become one big advertisement – and avoid promoting too many products within one article. Also avoid including more than one article in each issue of your newsletter. You want your visitors attention to remain focused – and if you give them information overload in one issue, your chances of making any sales at all diminish! It is vital that you use a professional link cloaker. You do not want your affiliate link to look like an affiliate link! A link cloaker will change the text of your link, but when clicked, the linked cloak will take your reader to the site with the product that you are promoting – and you will get credit for the sale. Using a link cloaker also prevents link hijacking – where someone exchanges your affiliate ID with their own affiliate ID in the link. Be personable with your readers. Become their friend. Let them know that you are looking out for them, and that you are interested in helping them achieve something. Developing a relationship with your readers is the key to getting them to trust your recommendations. Discuss this article in the Affiliate Marketing forums at ReveNow!

         
    How to use autoresponders to increase your sales

     

    Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors. With your autoresponders you'll be able to: - Educate your visitors about your product - Share the benefits of purchasing your product - Increase your credibility - Build up your visitors' trust in you - Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will. Some profitable ways to use autoresponders: 1. Publish an ezine Done right, your ezine will provide you with a powerful way to promote your products, special offers, and also your affiliate programs. Your ezine can also provide you with an extra income, once it's large enough for you to start selling ads to your readers and visitors. Begin promoting your ezine by including your subscription form and also your link to your sign up page on all your pages. Also use a “popover” to plug your ezine and direct your visitors to either fill out your subscription form or visit your sign up page. In addition, get the word out about your ezine by submitting it to ezine directories and ezine announcement lists. Because these submissions can be very tedious, it's wise to use ezine promotion software to handle much of this time-consuming work for you. That way you’ll be able to concentrate more on your ezine’s content and also on effectively marketing your business. 2. Offer a free email course. The key to your winning course is your content. Give your readers useful content, and they'll view you as a credible source of information and your product's value will increase in their eyes. If your an article writer, you can use your articles as the basis of your course. Because your articles are on topics of interest to your target audience, using them will enable you to create a course that both appeals to your visitors and provides them with information that they'll find to be very useful. Simply choose a few related articles that cover different aspects of what you would like to write about. Then use these articles as your guide for writing the different parts of your new course. 3. Follow up with people that take you up on your free download or trial. Start the follow up process by asking your visitor to fill out your subscription box or form in order to access her free trial. On your "thank you" page, let her know that she'll need to confirm her subscription, and that after she does that she'll get her link to start her trial in her welcome email. Give your visitor a strong incentive for taking you up on your offer. For example, if you were offering a trial of your article submission software, you could offer an ebook that shares how to write articles and properly promote them to article directories and announcement lists as your special bonus. 4. Offer an article announcement list. Your list will help you to get your articles published more frequently by webmasters and ezine publishers that have audiences that are interested in what you write about. Your list can also help you promote your affiliate program and get more new affiliate sign ups. In your publishing guidelines, let your subscribers know that they can earn money by rebranding your articles with their affiliate links in your "About the Author" section. Your subscribers will be more apt to publish your articles, and you'll be able to get more new affiliates that have responsive subscribers and targeted traffic that they can promote your business to. 5. Offer a training course to your affiliates. Savvy marketers know that to have a successful affiliate program, they need to invest in the success of their affiliates. One powerful way to do this is to make a generic training course available to them by autoresponder. Through your course, you’ll be able to provide your affiliates with valuable tips and strategies and elevate your profits by helping your new affiliates get started fast. Make your course available on your affiliate sign up page/info page and also within your affiliates "control panel" where they check their stats. If you run a two-tier affiliate program, your course can also be used as a smart promotional tool for your affiliates. Just have your affiliates give your course away to their visitors or subscribers, and they'll be able to increase their commissions by referring more new affiliates into their second tiers that will successfully promote your biz.

         
    Html email newsletter designs for better results

     

    The thing to remember when creating an email newsletter is to make the email newsletter design as attractive and interesting for a reader to get interested in reading it. To make the newsletter design attractive, one can either get the newsletter design done professionally by some newsletter design agency or by downloading a newsletter design software available in the website, and following it’s tutorials to get the newsletter done. Of course, for better results, the professionalism is better. Here, at a fixed price, they have their newsletter designers create various newsletter design samples for you to choose from. If you find a design that you like, they will make any changes to it for you, to finally get the newsletter design you require. In case you plan to design the newsletter design by yourself, there are various software available, wherein there are email newsletter templates for you to choose from. There are various template packs available for purchase in addition to the templates that are already in the newsletter design website. These template packs are additional email template designs packed in packs for the user. When you design a company newsletter template, remember that the newsletter format is important. You can choose the format from text, HTML or a combination of both, as there have both advantages and disadvantages in them. It is up to you to decide which format to use for your requirements. The newsletter layout is also as important as the email newsletter design. Layout is the working of the different elements of the email newsletter in harmony, to enhance the value of the newsletter to the readers. For a reader to subscribe and unsubscribe to the online newsletter, make sure you have a reply-to email address, which has an auto-responder to let the reader know that their email has been received and is being processed.

         
    Increasing website activity through email signatures

     

    Making sure your website has a steady amount of activity is one of the most important aspects to maintaining a successful website. Increasing website activity is one of the easiest ways you can make your site more popular as well as help your business if it is ran over your site. By using specific tools, such as email signatures, you can passively increase your website’s activity with no extra effort required. Even if you have been using email for years, you may not be aware that you can add signatures to your emails. Email signatures consist of a few lines of text that are automatically added to the bottom of each email you send. You can usually create these signatures using a “preferences” tab on the email program you most often use. After you create an email signature, each time you send an email, your email program will automatically add whatever you saved as your signature to the bottom of the email, without you needing to do anything. Before you can enjoy the increase in website activity through email signatures, you will need to create an appropriate signature. To do this, you should consider two things. First, consider how much space your email program allows you for your signature. This will be important, as you may need to condense your content to fit the program you use. Secondly, and most importantly, you need to think about what you want to say with your signature. If you are running a business it is probably best to use your name, the business name, address, phone number, and website address. This is a very professional and passive way to promote your website. If you have a more casual website, you may want to include your name, the website link, and a nice quote or two that you find inspiring, entertaining, or relevant to your website. Think about the overall feel of your website and try to keep your signature in the same tone of writing. There are a few “rules” in creating an email signature to help website activity. The first rule is to keep your signature limited to four lines or less. If you create long signatures, it is likely the reader will completely tune out and not remember anything in your signature. There is also that possibility that they will not even read it because it “looks too long”. This can occur frequently. Keep in mind that most people use email because it is easy to use as well as fast. Therefore, they will not be prompted to read areas of email that are long because they will feel they take up too much time. Another rule is to make sure your email signature is appropriate for all ages, genders, and ethnicities. The last thing you want to do is offend someone with your signature because this will not attract website activity, but deter it. After you successfully create your signature, be sure to save it in your email program so that it is added each time you email someone. You may have to “check” a specific box in your “preferences” to get to this point. You can check to make sure it is working correctly by sending yourself an email. Your signature should show up exactly how others will view it on the email. After everything is working properly, all you need to do is send emails like normal. The more emails you send, the more often your website link will be viewed. When you send emails that are forwarded by the recipient, your signature will be viewed even more than expected. The chain of email is a complicated one with many viewers, so you will likely get viewers that you don’t expect, which is great for your website. The more the link is viewed, the more traffic you will have on your website. Increasing website traffic through email signatures is one of the most effortless and passive ways of advertising. You will probably even forget that you are advertising because you don’t need to do anything to do so after the initial setup phase. Email signatures are a great tool that cost nothing and can deliver results. Those who don’t use them are often those that have no idea how to use them. By learning to set up your own email signature you can immediately begin seeing an increase in traffic to your website.

         
    Inside the list building your business with an opt in email list

     

    Inside The List is an all in one place reference guide to building your business with an opt-in email list. More on Inside the List in a moment, but first you might be asking, what’s the deal with email marketing? Do I really need to bother to build a list? Also you might be worried that email marketing may offend some people. Well I’m going to address those questions for you in this article, and give you some email marketing tips to boot. Email marketing is quite simply one of the most effective marketing methods today, as virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions in the modern day. Email marketing campaigns can offend a lot of people. The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in providing good information (stealth marketing) after asking for permission. That’s where the opt-in bit comes in, it ensures that your list member wants to be on your list and also protects you against SPAM allegations. The key is to be very selective on who to email and who to not email. Better to look for some metrics on how to know which group of people would give you high ROI or return on investment. The Real Deal with Building Opt-in List Building an opt-in list is not a piece of cake particularly for the uninitiated. Here's a few ways you can benefit from employing the power of email marketing campaigns - building an opt-in list. Here is a rundown of tips on how to succeed in this kind of marketing endeavor. 1. Strategic Collection of Data Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion. Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make. 2. Good Implementation Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty you have to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of your opt-in database. Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of. The following are the most widely used methods to leverage channels without overspending: 1. Make use of websites. It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent. 2. Make use of print ads, brochures, TV, radio and direct mail. These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too. 3. Maximize your sales force. Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors. 4. Don't make your point of sale pointless. Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need. 5. Conferences or trade shows can work, too. Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details. These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication. With that bunch of information, who can ever go wrong with the feat of building an opt-in list? Well, you can, but hopefully you know agree that there is much to be gained from building an effectively targeted opt-in list. And that provided you make sure your list member has opted-in, and that your provide quality and relevant content there should be no reason to worry about giving offence, after all they can always opt-out. What’s the deal with Inside the List then? Inside the List confirms in significant detail how an opt-in email list is the unmatched, most valuable marketing tool available on the Internet today. You probably already realize that "attacking" the internet Marketing industry using different techniques is the best way to achieve a very high level of success, to create multiple income streams and to continue to grow with the industry. Well the best technique is opt-in email marketing. It is written in an honest narrative that both a newbie and non-technically minded beginner can understand and yet is jam-packed with unique and advanced strategies for experienced internet marketers alike. Inside The List takes you by the hand and leads you step by step, initially explaining the concept of Email Marketing, showing you in easy to follow steps how to set up an Autoresponder account and campaign correctly and efficiently to generate an income simply by sending out emails to your growing list. It also provides additional valuable resources and tips. To give you a feel for the depth of coverage in this definitive guide, here is the book’s content: Section 1 - Introduction Welcome to Inside The List About the Authors Why Our Techniques Work Section 2 – Getting Started Introduction to Email Marketing Benefits of Email Marketing Intro to Autoresponders Autoresponder Benefits Setting up an Autoresponder Section 3 – Leads Capturing Leads Short Copy Squeeze Pages Long Copy Squeeze Pages Short or Long Copy? Collecting Subscribers from an Existing Webpage Collecting Visitor Information Section 4 – Mailing List Offers Offering Incentives Follow-up Messages Broadcast Messages Newsletters Quick Promoter Technique Expectations Section 5 – Utilizing List Potential Utilizing List Potential Open Rates Case Study: Increasing Open Rates Email Linking Strategies Email Timing Summary Case Study: Free Internet Marketing Course Section 6 Advanced List Settings Advanced List Settings Verification Custom Views Email Personalization & Dynamic Inserts Aweber Email Parser Section 7 – Squeeze Page Techniques Advanced Squeeze Page Techniques Mailing Lists and DPO Redirecting Signups Section 8 – Generating Traffic Free Traffic Sources Paid Traffic Sources Targeting Your Traffic: Channels Targeting Your Traffic: Audiences Section 9 – Bonus Section Bonus Section 10 Hottest Mailing List Markets How to Create Incentives Promoting Gambling & Pharmaceuticals Adsense and Mailing Lists Product Hype with Mailing Lists Killer Ad Writing Techniques Freeware & Mailing Lists Squeeze Page Templates Section 10 – Summary Outro More about Kyle & Carson Section 11 – Resources Useful Links Glossary The authors of Inside The List are Email Marketing 'experts' who are have used the techniques taught to increase profits 500% and take their online income to circa $3000 per day profit. I have personally utilized the techniques taught so far by Carson & Kyle in all my online campaigns and seen a dramatic improvement in my profits. Email Marketing has a bad name because of the word SPAM. Does "Inside The List" focus on spam? No, not in any way, shape, or form. We all hate spam with a vengeance, because it is VERY annoying. But targeted email marketing techniques using verified opt-in mailing lists where subscribers manually sign up to your list are beneficial to your subscribers, and hands down the most effective marketing tool available. If you don’t know how to get started with an autoresponder, a lead capture page and other basic mechanics then Inside the List will be very beneficial to you. It will help you to get started, but much more understand your subscribers, know their pain, know how they feel, what they want, how you can help THEM. A quality email list provides you with a direct line of communication with your target market, but importantly it enables you to develop a long-term trusting relationship with your subscribers. The key to using an opt-in list effectively is to develop quality and quantity. You can without doubt, use opt-in mailing lists to create HUGE amounts of money online each and every month, and as an Internet Marketer they should become a VERY integral part of your success online. If you've struggled with this, this article will reveal some of the most effective methods used to build an opt-in list. If you're not using these methods, you're leaving cash on the table every single week. If you really want to build a responsive and massive opt-in list, you MUST initially capture your potential subscribers. An effective way to do this is taught in Inside the List, that is the use of a squeeze page, which can gain achieve sign up rates as high as 80%, especially by using an incentive. Alternatively, and if you have and existing web page, you can utilise an opt-in form, using the code that your autoresponder service provides. To increase your subscriptions even further, you can also place a subscription box on each page of your website. There are many techniques to getting people onto a targeted list, BUT put yourself in their place, ask “Why would they want to subscribe to your list ?” You MUST give your visitors a reason to subscribe. Get Inside the head of your List. Incentives Using incentives is a highly effective method of obtaining new subscribers. Incentives can be quite different, but they ALL must provide value to your list AND be highly relevant to your target audience. Furthermore, these incentives should be free, and delivered to the visitor instantly upon signing up to you mailing list. Examples include: - Free e-books - Free e-courses - Free newsletters - Ezines - Product Updates - Special reports - Special software programs that will assist your visitors - Member exclusives or discounts If you're not comfortable developing your own incentive, there are many to be found online. Once you have generated a large list of opt-ins you will need to utilize it effectively as a profit source. You will need to learn about email open rates, email linking strategies, timing and how to increase click-through and conversion rates. In short you need to learn how to work the list. You need to understand the techniques and processes taught in Inside The List! Conclusion The key to profiting from an opt-in list is maintaining quality and attentive subscribers, and over time building quantity. The rapport you build with your subscribers will determine your relative success. They subscribed for a reason. If you don’t keep this front of mind and provide relevant and quality content you’ll lose them. Once you've developed an affinity with your opt-ins, you have effectively got inside their heads, and your email marketing will then be a very effective method of promotion, which should pay you handsomely time and time again. You are throwing away thousands of dollars every year if you are not using email marketing in your internet marketing arsenal, and if you need help getting started, Inside the List, an all-in-one reference and instructional guide may well best investment you have ever made in your internet marketing future.

         
    Internet marketing the fine line between internet marketing and spam

     

    Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam. First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts. Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services. E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

         
    Introducing the power of autoresponders

     

    Do you ever reach the point when you become exhausted with replying to the endless amounts of emails you receive day-on-day? Then you are ready to learn about how autoresponders can save you hours of valuable time. The problem with email is that those sending them expect replies instantly, whereas you'll probably feel that this is very tiring when you have 101 other things to do with your day. So what do you do? Work continual twenty-four hour shifts to answer any incoming emails, or hire staff to do this for you? A better solution is to use an inexpensive program called an autoresponder. Autoresponders can be used in a number of ways to help you online, and one of these ways is to automatically respond to incoming emails as soon as they are received. As you will probably already realize, emails are a primary method of communication throughout the internet, which makes them essential to your business. One very important feature of emails is the ability for visitors to provide feedback on your website, products, and service free of charge. However, if you spend hours upon hours replying to these emails, how are you expected to run your business? The answer really is very simple, but it is amazing how many websites will not be aware of the use of autoresponders. Besides automatically answering emails, autoresponders have many other good reasons to use them. For example they can provide a perfect opportunity to send out information about your website services or products, any special offers that you would like to offer, and any articles or advice that you can offer to your prospects. They are a very good way to build stable relationships with your customers. Autoresponders can be in a variety of formats, from software that runs with your email program or scripts that run on your web hosts server, to autoresponder service providers. There are several companies that offer autoresponders free of charge, but you will want to read what features they offer before deciding on any one provider. Alternatively there are others that charge a small fee so take a look around before deciding. A great feature of autoresponders is their ability to send out an unlimited number of follow-up messages at set intervals. This provides an opportunity to send out an e-course for example. What better way to keep your visitors happy than to provide them with an informative e-course, that educates the readers on a subject, captures the visitors email address for further contact, and provides information on your service and products at the same time! These e-courses can be as long or as short as you choose, but make sure the reader can keep track of the course. For example, when they sign up, let them know what they are signing up for. An example title "A Free 10-day E-course On Wedding Planning" will of course inform the visitor of the duration of the course, and what it is about. Your first email should always be a welcome message to your site visitor along with an explanation of what to expect from the e-course. Make this message enticing, whilst getting the point across that you are offering free, high quality information that will benefit the reader. Email is an excellent marketing tool, but autoresponders has taken the power of emails to a new level, allowing you to make contact with thousands of potential customers, several times, automatically. I have given a quick intro to autoresponders here, but there is a lot more to find out.

         
    Introduction to autoresponders

     

    If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received. Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse. There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders. Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address. Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire. There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails. To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message. It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed. You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature. Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity. Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers. Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value. With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on. Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning. Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder. There are a number of free autoresponders you can use. Try http:/ getresponse, or fastfacts. net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text. Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use [email protected] for information requests, or [email protected] for questions about sales. It's a good idea to set up one for the owner, such as [email protected] This presents your company in a personal, approachable light and insures that direct contact is provided. Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.

         
    Is permission email marketing in trouble... and is rss the answer

     

    "Permission Email Marketing", the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with your customers and/or subscribers. The only question is... is email still a reliable vehicle to deliver your marketing messages to your potential customers and/or subscribers? With the rising concerns of SPAM, Blacklisting, Email Filters, and CAN-SPAM laws, it's getting Harder and Harder for legitimate "Permission Email Marketers" to reach there Target audiences with there Product or Service offers. The end result is... "Time Wasted" and "Loss of Profits". Is your online business suffering from this? Only you can answer that. Email used to be the MOST effective form of direct marketing online at one time before everybody started abusing it and there guidelines. Don't get me wrong, email still is effective, the question is... how effective? The benefit to marketing with email was that you were able to get your marketing message infront of your Target audiences within a matter of minutes with a single click of your mouse, which at one time made MANY marketers "Buckets-Of-Money" literally over night. Email WAS the answer at that time, but, what's the solution for the future of "Permission Email Marketing"? Is there an answer to this rising problem with Email? I'll give you three letters... RSS! Yes, there is a solution for "Permission Email Marketers" and/or for any online business owner who uses email to stay in touch with there customers and/or subscribers and that is RSS(Rich Site Summary or Real Simple Syndication). RSS is the NEW technology on the block(though its been around for quite some time) and is transforming the Internet and how businesses communicate with there customers and/or subscribers as we speak. The BIGGEST benefit you'll receive by incorporating RSS into your online business is... your customers and/or subscribers will receive 100% of your Product and/or Service offers. I'm going to say that again, "your customers and/or subscribers will receive 100% of your Product and/or Service offers". No other online technology offers this benefit. Just imagine the increased response to your offers, which in turn will convert into more Sales and Profits for you and your online business. Rest assured, you could sleep at night knowing that your messages are reaching 100% of your Target audience without the worry of SPAM filters mistakenly marking your email as "SPAM" and that all that time you spent putting your offer together didn't go to waste. Would you then consider RSS? I think you would. But, that is just my opinion. There are many others benefits to using RSS which you can read about in a earlier article I wrote by clicking on this link -- internetwondersezine/article_15.html -- since there are to many to list within this article. Things are changing online, so we must change with it and adapt any new technologies we can in order to get the most out of our time and online businesses. So, with that said, if your a "Permission Email Marketer" and your not happy with the results your currently getting from using "Email", then you might want to consider switching to "RSS". 100% delivery rate is unheard of with Email, but, is GUARANTEED with RSS(Rich Site Summary or Real Simple Syndication).

         
    Its 2005 bulk email is dead

     

    -------------------------- A typical day at the inbox -------------------------- Today, I received 374 e-mails total. A pretty light day considering some days I get more than 1,000. To clarify what they were--35 were for business, 4 were personal in nature, 11 were from groups I asked to get information from like Neiman Marcus and Urban Outfitters, VH1, and a PR Newsletter. The balance of 324 was unsolicited (UCE-unsolicited commercial e-mail)--in other words spam. If I extrapolate the UCE I’ve gotten in the last six hours alone, I find I must be missing something about myself on some spiritual level.. I am a balding, fat man with a small penis that doesn’t work. I am in debt. I am looking for a lower interest rate on my mortgage while at the same time making thousands of dollars with no effort on my part in the privacy of my own home—filling out surveys, stuffing envelopes and not selling something that miraculously sells itself. Even better, I can be a travel agent without wrinkles; obtain a college degree while waiting for my 1500 advance to show up in my bank account; I can restore my credit rating legally while watching my free satellite TV and munching on my drugs sent courtesy of an offshore pharmacy that has a doctor who will write me a prescription… HMMM…definitely something to consider. NOT. I’ve also discovered that I am a prime candidate to help an African Prince transfer funds into the US. He trusts me. All I have to do is give him my bank account information. The problem is that I am a woman who doesn’t suffer those ills. Someone thinks I do…There is something wrong with this picture. ------------------------------------------------------------ The future of bulk email and why it is likely to remain dead ------------------------------------------------------------ Now, you might be asking why I, who was dubbed the “Spam Queen” in the “Wall Street Journal” three years ago, am even bothering to say anything about e-mail? Just to set the record straight, I have never advocated spam or sending spam. One reporter said to me, "Some people consider all bulk email as spam. What do you have to say about that?" to which I replied, "Then I guess you'd call me the spam queen," as a joke. In our sound byte media world, one editor turned this little quip into a buzzword and I became known almost instantly, all over the world, as representing what everyone, including myself, hates about email. The media as usual emphasized sensationalism and missed the point. I am not complaining because my marketing business skyrocketed as a result. At that time I advocated email as a very effective medium for small business, which because of its low cost lets small businesses level the playing field against big corporations. At no small personal risk, I visited the Federal Trade Commission in Washington, DC, and spoke my peace about small businesses and not throwing out the baby with the bathwater before even the very term spam could be legally agreed upon and defined to the satisfaction of marketers, ISPs and the government jointly. Small businesses are the lifeblood of the US economy, and entrepreneurs with their dreams are what have made the US the economic powerhouse it still is today. Email that is sent to people who WANT to receive it, and that is in accordance with their preferences, still gets a high response. It allows many small businesses to get ahead. I didn't want to see big corporations or the government take over email and bar entry, filter, and extort everyone else while still sending their own advertising messages freely. And then came the Can-Spam act, which I and many other legitimate marketers welcomed, because it had a great promise of getting rid of the noise while keeping the signal. As it turned out, the opposite happened. Email filters from ISP's now block a large amount of legitimate messages, which they call "false positives". Marketers can't send the text they would like to send to their subscribers, so they have to resort to filter tricking tactics such as spelling the word spam as [email protected]@@M so that they can get past the filters that were intended for another purpose entirely. In a climate like this, legitimate companies that had been diligently following best practices, and keeping their lists clean for years, suddenly did not want to stay in business with ambiguities in the law and the potential litigation that might ensue even if all the rules WERE followed, so many companies just folded. However the people that continue to send email illegally did not fold. Often times sending from outside the US borders, they stepped up their operations even more, to the point that there is almost no truly legitimate bulk email left. In other words, the signal has become lost in the noise. The simplicity is this — bulk commercial e-mail has gotten to the point where it isn’t effective. We just don’t do it anymore. What’s the point? It doesn’t get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it. As a marketing professional, the only thing that should count for you at the end of the day is effectiveness. Bulk commercial e-mail has turned into the above, a bunch of unprofessional, ineffective scams. In other words, Spam is a four-letter word. Legitimate marketers are staying away in droves and it’s easy to see why. First of all let’s look at some facts. In the United States, it is legal to send unsolicited commercial e-mail. The CAN SPAM act allows for this. You have to provide a way to opt-out and not hide who you are, and a few more simple but ethical rules. Although it is legal, there isn’t an internet service provider in the United States who will allow you to send unsolicited commercial e-mail. Larger mailers have opt-in information from lists they purchase which imply consent but those lists aren’t originated from the mailer, but from other sub-mailers—you get a free thing or access to a particular site and the user checks a box that it is okay to get information from their “affiliates and partners.” The “affiliates and partners” they are referring to are those who pay for the e-mail addresses and opt-in information. These guys are sending you mail legally, but the fact is, they are not getting into your e-mail box for the most part. Blocking, filtering, and doing it the “legal” way bulk wise, is just not working. Not to mention, there is no way to prove that the recipients opted in or are willing to get the message since they opted in at someone else’s site, not yours. The response rate is pathetic and when that mail does get through, you have many disgruntled individuals who never remember opting in, so in their view, the mail is unsolicited. The only way to get e-mail into inboxes en masse is by not following the rules, so the only messages getting through are the scams, including the pornographic, illegal, and objectionable. It is ironic that the very thing people want to rail against, they are getting more of in the aftermath of Can-Spam. So where does that leave us? What can a small businessperson do to get their message out, and not break their bank? -------------------------------------------------- How to market effectively in the new internet wave -------------------------------------------------- If you are a small businessperson, there are 3 alternatives that you should consider, which are described in this next section: What is effective you might ask? (Ask away, it’s kind of the point here..) 1) First party offers that impart some value added (a tip; some information, something the consumer is interested in.) Lets say John Q. Consumer gave his e-mail address for a newsletter, or for more information on a particular subject, or to play a game. Chances are he probably would not be angered to get an e-mail from your company especially since he asked for you to contact him. He would recognize your domain name since he spent enough time on your site to actually ask the info. Additionally, your internet service provider would not shut you down for violations and you’d start to build a small but effective list of people who are actually interested in what you, as a business owner, have to say. This has been effective since the beginning of the internet. The only problem is, how do you reach people the first time, to get them to your site? How do you find a target market for your products that is likely to be interested in what you have to offer and sign up for your newsletter, visit your site, and hopefully buy your stuff? Is there anything less costly than television, radio, and (ugh!) banner ads? Yes there is. Drum roll please…..Search Engine Marketing. If you write good ads, and compete with the right keywords, people who are already searching for an answer to a question, doing research, comparison shopping will go to a search engine and type in their parameters. If you know how to market well, only people who are interested will go to your site. If you have a web site that is compelling and you are offering a value added, they will ask for more information or sign up for your newsletter, or get your free download. Now, getting to this point can sometimes take a little time, but if you are persistent, and know how to interpret your statistics, you can do this. If you want the result without the learning curve, hire a Search Engine Marketing Firm. So the new tools for small businesspeople to stampede traffic to their websites in 2005 and beyond are going to be: 1) Search Engine Marketing 2) Publicity, including press releases that provide meaningful news 3) Providing quality content and expert commentary for radio, TV, and internet hubs in your field You can be successful on the internet and these tools help to establish you as an expert in your field, as well as attract the very people who are looking for your product or service at the same time. These are the tools of a new form of marketing, which people are calling "In Touch" Marketing, or "intelligent marketing" and is one way to cut through and actually get you the most possible business, at the lowest possible cost, with laser precise targeting. In future articles I will teach you how to use them with deadly precision. This is the new way for small businesses and entrepreneurs to succeed in 2005 and beyond. Remember, you heard it here first :) Laura Betterly CEO, In Touch Media Group

         
     
         
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