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    Case study an ebook online business plan

     

    Success online depends on having a plan, or more specifically a business plan. Often, very often actually, clients contact a designer with a burning passion to have a new web site online, and fast. Success takes more than waking up bug-eyed at 2:00am with the brainstorm of the century. You need to outline (and fill in) a real business plan and make adjustments before the official launch. Citing an actual case for an online eBook business, I advised the aspiring entrepreneur to provide more information. Thinking through the questions and answers is a vital step towards developing a good business plan. - Do you have a logo for your company? - If no logo, what color scheme do you like? - How many products (eBooks) will you offer? - Are they all written and ready to go? - Do you have cover art for your books? - What system of e-commerce do you intend to use? - Will you offer just pdf or exe formats, or both? - Do you have the domain, plus registration and hosting? - Do you have a projected launch date scheduled? - How many affiliate products do you have to offer? Defining what you do, your market, and how you intend to be different are vital considerations. You only get one chance to make a good first impression. For an eBook online business, the competition is fierce and filled with some shady characters. When you begin the process of planning before jumping in, consider your image first and then answer "How will I establish credibility up front?". Weave this into your business plan and you should do well. Don't act before thinking or you may be perceived as just another online marketeer. To summarize: 1. Your Image - Have a stunning set of graphics for your corporate image to make a favorable first impression. Hire a pro if it's in your budget. 2. Establishing Credibility - solicit opinions from trusted people to give honest feedback about first impression and credibility, good or bad. 3. The Plan - Outlines or templates for creating a business plan are availble free online. Get one. Use it. Be flexible, and change as you go. In closing and from experience, I know that many startup online entrepreneurs neglect creating a business plan. Selling eBooks online without physical inventory except bits and bytes seems so easy. Your chance for success will improve with a real business plan.

         
    Catch the spirit of the entrepreneur

     

    Grabbing opportunities with open arms is often easier to talk about than to actually do. Most people find themselves dreaming about being rich but never actually doing anything about it. A combination of procrastination and 'what if' syndrome can cripple your creative spirit and might mean your idea will never become a reality. Socrates said "Action equals knowledge'. He was one of the greatest philosophers of our time. What he meant was that it is through action that we achieve results. For example, you could think about learning Spanish for months, imagining the holidays you will take and the people you will communicate with. You can dream forever but accomplish nothing unless you actually make the effort to start taking lessons. Much like the martial arts approach - the idea is to take action immediately and avoid over analyzing the situation. Do you want to start your own business but are afraid of what kinds of things can go wrong? What if your initial investment doesn't pay off? There are millions of things that could go wrong but likewise there are many things that can go right! Fear can be paralyzing. When thinking about starting a business particularly if you keep waiting for the right time. There will never be a perfect time. It's now or never when it comes to starting your own business. Overcoming your fear is a step by step process. - Do you have a clear idea of what kind of business you want to start? A clear plan will help keep your worries at bay. - Do you have access to the resources you will need? This includes the necessary start up cash as well as anything else you will need. - Do you have access to clients or do you know enough about marketing basics to ensure you will have enough interest in what you are offering? Just like anything - taking action is the most important part. Make an itemized list of what you feel needs to be done in order for you to start that business you always dreamed of. Prioritizing your list will help too. Don't wait for all your ducks to be in a proverbial row before you begin but make sure you have all the basics covered. Don't wait for that 'perfect someday'. Make an imperfect start. Don't over think everything. Sometimes the best approach is to just jump into the deep end. Don't wait to start discovering your own entrepreneurial spirit. Take action today!

         
    Change to a bigger mailbox to receive truckloads of commission checks from clickbank now

     

    Number 1 – Choosing the right product to promote There are several factors to consider there. I shall list a few. For me, I never choose a product with commission below 50% and a sale which results in less then $19. I only promote products which I have mailed the vendor and he has replied. I visit the sales page and rate it upon 10 on persuasiveness and would not promote products with a rating below 6.5 Number 2 – Create a mini course It is a know fact that on average a person needs to see an advertisement for about 7 times before they decide to buy the product or not. So what do you do for those who visit the site only once? Simple you create a mini course! A 5 day or 7 day mini course which offers them some valuable information on the product you are offering. Of course, for every mail you send, you must include your affiliate link in it. There are many auto responders that can do the job for you. Do a search around Google for them. Number 3 – Create a mini review It would be best if you buy that product and review it yourself so you would know you are promoting and would give better reviews. Another way of doing this is to lift off a few of the most outstanding testimonials from the vendor’s site to use it on your own. Keep it short and keep it sweet, do not overkill and overdo the reviews. A review is a good way to “soften” the visitors and make them more likely to buy. It is also in this review page that you should incorporate your mini course. A tip, if you have made some sales already, you can email and ask them customers to give you a review in exchange for a bonus ebook or resource you give. This way, you would have testimonials that the vendor do not even have whilst your customers and happy with their extra bonuses. Truly a win-win situation!

         
    Characteristics of a successful entrepreneur

     

    Studies have shown that successful entrepreneurs possess these characteristics: 1. Self-confidence This is that magical power of having confidence in oneself and in one's powers and abilities. 2. Achievement Oriented Results are gained by focused and sustained effort. They concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks. 3. Risk Taker They realize that there is a chance of loss inherent in achieving their goals, yet they have the confidence necessary to take calculated risks to achieve their goals. Entrepreneurs are people who will make decisions, take action, and think that they can control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck. So which of these three main characteristics is the most important? Believe it or not, it has to be self-confidence. Without self-confidence, nothing else is possible. If you don't believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. Here are a few things to keep in mind for maintaining a higher level of self-confidence. Positive Thinking Well, it all starts with a positive attitude, doesn't it? Believing that something good will happen is the first step. Negative thinking simply is not allowed. You must truly believe that there are no circumstances strong enough to deter you from reaching your goals. Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc. Persistent Action Now all of the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses are allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can't get by a certain step, then find a creative way to try again or just go around it. At the beginning of this article we identified a few traits that are common among successful entrepreneurs. You should be able to look ahead and see yourself where you want to be. Now just maintain a strong belief in yourself and your skills, stick with it, and don't give up. If you can do that, you're already half way there!

         
    Choosing a business opportunity starting your own business

     

    Millions of people are desparate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business. There are many good reasons why this can be a wise move. Being your own boss means you can set your own hours. This can be very important if you have small children, or simply want to spend more time at home. Working from home can also save valuable time, if the alternative is spending two or three hours every day commuting back and forth to your work place. And of course, working for yourself also gives you the opportunity to make a whole lot more money. In other words, being your own boss gives you that valuable commodity called freedom. It sets you free from the limitations of being someone else's paid employee, and in return makes you responsible for your own future. As a self-employed entrepreneur you are free to set your own hours, establish your own work habits, choose what work you will do or will not do, create your own products, drum up your own customers, and do what you have to do to make those customers happy. And perhaps most importantly, when you are self-employed you are free to set your own prices and make as much or as little income as you are able. You will not have to answer to anyone other than yourself, your suppliers, and of course, the ever-present taxman, after you become successful. **How to get started -- Two Alternatives** There are two obvious ways you can go about starting your own business. The first way is to quit your day job and launch full bore into your new business. We'll call this the "All or Nothing Approach". The second way is to continue on with your current employment and develop a business on the side, in your spare time. We'll call this the "Spare Time Approach". Depending on your point of view, taking the All or Nothing Approach can be either an act of bravery or just plain recklessness. Unless you are independently wealthy, planning and timing are very important with this approach. That's because once you leave your previous employment your source of income will be gone and you will have a limited amount of time to make your business work. It is "sink or swim". And you can sink pretty quickly without a source of income. So that means you should plan the changeover to self-employment very carefully. Every situation will be different. An acquantance of mine was able to step from his quasi-government job into a private consulting business because he spent the last few months of his employment developing leads and contacts within his industry. When he went on his own he had customers waiting in the wings and was able to more than double his income in his very first year. But most of us are not so lucky. We do not have the quality leads or the specialized skills. Nor do most of us have the opportunity to use our present employment to build a launching pad of potential customers before we take off into the wild blue yonder of self-employment. Most of us are starting from scratch with a few vague ideas, a questionable set of yet-to-be-defined skills, and severly limited income. So our venture into self-employment had better take off within a few months or we're likely to crash and burn. That is why the Spare Time Approach is best for most new self-employed entrepreneurs. The Spare Time Approach lets you test your ideas, develop your skills, and build your business slowly. If you are unsure about the products or services you intend to sell, the Spare Time Approach lets you try out different product lines and see how well they fit in with your overall objectives. Often new entrepreneurs find that their first ideas are not realistic, or there is no market for the services they want to provide. Or they find they cannot charge enough to make any money providing the products or services they have chosen. **Choose your product carefully** Like all new entrepreneurs, whether you take the "all or nothing approach" or the "spare time approach" you should be very tight-fisted with your limited resources. That means do not invest any serious money in a product or business idea until you have checked it out thoroughly. The best way to "check it out" is to: - Talk to people who are already selling the product or service. - Establish the credibility of the person or company providing the product or service. - Make sure the company provides on-going support for their product(s). - Make sure there are no hidden or unexpected costs (such as franchise fees) that will eat away your profits. This applies whether you are looking at an online product such as an MLM or affiliate scheme, or a more traditional product or service aimed only at local customers. For example, an associate of mine produces Business Card Displays. The idea behind this product is that it provides new entrepreneurs the opportunity to set up an advertising service for local businesses. With this product, the entrepreneur creates a network of displays placed in high traffic retail outlets like grocery stores, hair salons, and bowling alleys. Then local advertisers can place their business cards in one of the compartments in the displays across the network. If someone browsing one of the displays sees a service they are interested in, they just take a card for future reference. Sure, it's not everybody's cup of tea. But for someone willing to put in a few months of hard work at the beginning, it is a pretty easy way to create a business that will return a handsome income for years to come. And this manufacturer stands behind his product. He can show you examples of successful advertising networks where his displays are used. He will also provide testimonials and contact information from real people whom you can ask how well the product is working for them. And to top it off, he uses the product himself in a network of over 40 displays, and can provide hands-on information about how it actually works in a real-life situations. This is pretty rare in the world of "business opportunities". Many are run by "take the money and run" types who make wildly exaggerated claims about how successful you can be. But in many cases they have never actually made the idea work for themselves. As any successful entrepreneur will tell you, your choice of products is crucial to your success or failure. Many products are simply bogus ideas with no hope of working. And many others are designed to produce maximum profits for their creators, and minimum profits for people like you and me who sell them. So no matter how hard you work, or how committed you are to being successful, if you choose the wrong product you will be operating with a millstone around your neck.

         
    Choosing a concession business location

     

    When running a concession trailer business, there are several aspects to take into account. Many issues arise that need to be dealt with in order to make a food service business run smoothly. With a mobile concession business, one of the most important things to make a decision on is the location where you plan to set up to sell. There are several different things to keep in mind when you are choosing a location for the operation of your business. First you need to consider the population of the area you plan to sell in. Another important thing to consider is whether or not you are willing to pay to set up. One final thing you need to consider is getting permission to set up. One of the first things to consider when you are trying to choose a location for your business to operate is the population of the area. In order for your business to run successfully, you need to make sure the location you choose is well trafficked and fairly densely populated. The more populated the location, the more potential customers you have. If you choose a location that only has a few houses and businesses, you might consider a location that has more houses and businesses. Businesses are great to be around because employees who need a quick lunch break can be a great source of income. They can also be a great source of word-of-mouth advertisement, getting friends and even fellow employees to come sample your culinary delights. Another important thing to remember when choosing a location to sell from is finances. You have to determine how much money, if any, you are willing to pay for a spot on someone’s property. For the most part, to park on the property of another business or a private individual, you must expect to pay for the rental of the space. Prices for renting a spot are usually dependent upon the size and location of the space. Be on the look out for the least expensive place you can find that will still provide you with the customer base that is necessary to be able to make money at your business. This brings us to another thing that must be kept in mind when choosing location is that you must have permission to set up on private property. You are not allowed to just set up anywhere there is a space. You must first check with your city and county about the laws that concern concession food sales. Once you know these requirements, when you decide to settle in a spot, you must always ask the owner of the property you would like to set up on if that is ok. Many times, the offer of a nice chunk of monthly space rent will convince a person to allow you to be on there property. Either way, written permission must be obtained to make sure that no legal problems arise. Wherever you decide to set up your concession trailer food business, several details must be seen to before that can happen. Choosing a location for your business must include consideration of population, cost of space rental, and gaining permission of the city, county, and private party who owns the space. This can be a very profitable business. To make your chances of making money better finding a great location can certainly play a part.

         
    Choosing your niche market developing laser focus

     

    One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its expansive reach and versatile nature. As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything. Pick a starting point that you're interested in and stick with it until you are successful or you have established that you idea is not as profitable as you originally thought. Okay, when you begin to market, where do you start? You know you don't want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators. Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want of learn about. It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That's a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer. After narrowing it down as far as you can, think of appropriate keywords. Check with Google to see how many sites come up using these keywords. Next use a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users looking for that information. If there are enough potential customers and the competition is low, you may have found your niche. After you have chosen your niche, try to use it in your Website title. This can help your Website ranking. Another tool for choosing a niche is to study the competition and find out how to make your site unique. Choosing a niche will help your Website stand out. Find one with plenty of potential customers and little competition and you have a very good chance of watching your business grow.

         
    Company brings hope to african entrepreneurs

     

    News reports often tell of the struggle to lift Africans out of poverty. One entrepreneur is doing her part to bring hope to that continent through a business endeavor that is now bringing its products to the world market. The desire to help others is what originally led South African Elmare Lombard to leave her successful psychological practice after 15 years to start a natural aromatherapy line. From experimenting with essential oils and plant-based oils in her kitchen to eventually seeking international markets for the line, Lombard has made her dream a reality today. Her Molo Africa line is now being distributed in the U. S. by BioPharmetics Inc. But her company, founded with family members and community leaders, also helps establish farming projects for disadvantaged people in her native South Africa. Molo Africa has a proactive employment policy that helps single parents get jobs with the company or affiliated businesses. This initiative is designed to promote self-sufficiency and brings a sense of pride for individuals. Molo Africa supports the independent farmers of Africa through advice and assistance; the purchase of raw products at fair market prices; and through education initiatives that help impoverished South Africans develop skills in agriculture, basic education, entrepreneurship and computer training. The company's product line includes pure essential oils, natural aromatic room sprays, massage butters, shea soaps and scented candles. Molo is an African greeting meaning "hello." Bearing evocative African names such as "Hamba Suka" and "Sefako," the products contain essential oils that were extracted from exotic plants farmed and processed naturally in African countries. Gertrude Mewy is an example of the kind of success story Lombard's company helped to create. The single mother from Guguletu, Cape Town, was raising her four children on a small salary as a domestic worker. But she dreamed of being an entrepreneur. With the help of the Foundation for Economic and Business Development, she started her own pottery business. Her hard work paid off when she became a supplier of ceramic beads to Molo Africa. Its contract with Gertrude enables her to employ two full-time workers, both of whom are single mothers. Her business now supports nine people and there are plans for more business deals between Gertrude and Molo Africa.

         
    Components to build a concession business

     

    Beginning a mobile food concession business is a very challenging but possibly rewarding business. It is not just a simple undertaking to be taken lightly. There are several things that need to be researched and done in order to truly begin a concession business in the right and legal way. There are licensing issues, decisions about food choice and location and equipment you are going to have to make. These are just a few of the many decisions and regulations you must make and be aware of to start a business like this one. One of the first things you will need to research to run a concession business correctly and legally is to find out the regulations of your city, county, and state governments. These regulations include health standards, location standards, and other standards that you will need to be aware of if you do not want to receive a citation, fine, or even be shut down. All of these things can happen if you do not research the local laws concerning your business. As is appropriate with any type of business, research everything before you make an investment talk to other people in the same field that you want to be in. Try to learn everything you can in order to be fully informed about the decision you are about to make. Some states have regulations regarding how many feet you must be away from the highway where you set up. Many states have fees you must pay in order to be properly licensed. Most states have health inspections to make sure everything is up to code for service to the public. All of these requirements and more will be things you may encounter. Never assume it is simple. Another thing you are going to encounter is deciding what type of food you are going to sell. Are you going to sell prepackaged food that you don’t have to cook or are you going to prepare everything by hand on a grill. Whichever of these you choose, it can also make the difference between what type of license you must acquire. Also, are you going to choose something unique or go with a standard that has already proven successful? Whatever you choose, this is something you must think about in depth. Location is also something you will come upon when opening a concession business. This is one of the most important things to consider because if you are in the improper location, it may be difficult to attract customers. This is the one of the biggest keys to making money. Equipment is another thing you must decide on. Are you going to purchase a hotdog cart in order to make a smaller investment, or are you going to choose to purchase a concession trailer, which is a considerably larger investment? Determining these decisions all go together. Location and equipment are partly decided by what type of food you choose to prepare. Food and location are also decided partly by what equipment you can afford. Each and every decision you make affects another decision after it. Knowing what you are going to encounter is an important reason for researching.

         
    Computer consultant skills can you be your own boss

     

    If you're just getting started, what do you need to know about the business aspects of being their own boss? It really boils down to two very straightforward things. You need to have some basic business skills and knowledge and you need the motivation to become a computer consultant. Motivation You have to really want to become a computer consultant badly. Think about anything you’ve ever really achieved in life. Whether it’s graduating from school or passing a test. Maybe it was getting your driver’s license, getting married, maybe buying your first car or home, maybe becoming a parent. Whatever it is, it took a lot of motivation and determination. There’s always going to be ups and downs, some tough days and some tough weeks, but in most cases it’s probably going to be well worth it in the end. There are tools and tips you can use, but ultimately the drive and the desire has to come from within. Step By Step Plan The second part is knowing the key steps that you need to do week by week as you get through your first few months. You need to know what to get for your office, what to have in the car with you, what to do when you’re setting up credit policies, what to do to scope out the competition, what to charge, who to network with, who’s worth sucking up to and know who you’re wasting time with. All these things can be taught. You'll need to figure out your expenses, what you need to bill out at, how to organize everything, what to buy, and probably just as important, what not to buy. You'll need to figure out how to work more efficiently, get paid for your time and get paid well for your time working as a computer consultant. The great part is that these are all very teachable things. You Can Become a Computer Consultant If you manage to master various software applications and network operating systems and hardware devices over the years you can definitely get your hands around a handful of important business skills that you need to become a computer consultant. Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

         
    Computer consultant startup what s the first step

     

    If you're the typical person who’s considering becoming a computer consultant, then you are probably a LAN administrator, doing some kind of PC support job for big enterprise or maybe even working for a smaller integrator. In this article, you'll learn what you need to do first to realize your goal of becoming a computer consultant. From talking to hundreds of people in this situation right now, the number one thing is that you have to decide that you really want to and really need to do it. Don’t put tons and tons of time getting all this IT training and business training and spending all this money until you’ve decided that you really want to do it. Why Become a Computer Consultant? There are lots of reasons why people want to become a computer consultant. You may want to be more responsible for your own career destiny, you may want to be able to build something from scratch that you can call your own, or maybe you’re just totally fed up with being stuck in the cubicle, reporting to your boss, and just in general being held back in your career over things that are way beyond your control. Take Some Action Right Now As your first step toward becoming a computer consultant, take out a piece of paper right now and write down “The Top Five Reasons Why I Have To, Need To and Want to Become a Computer Consultant.” Then go ahead and list them. This is really your declaration of independence. Set a Deadline You are now laying it on the line and saying all the reasons why you want to, why you have to, why you need to make this happen now. Why you need to start taking the right steps to get going in the right direction. Most importantly though, is when you get done narrowing it down to the top five list, preferably putting the most important reasons to you at the top of the list, give yourself a concrete deadline. Take out the calendar and make a promise to yourself that you’re going to make it happen and write it down right on the bottom of your piece of paper. Print it out or rip it out of your notebook, put it up on the bulletin board next to your desk and look at it every day. The more specific this is, the easier it is going to be for you to make it a reality. Copyright MMI-MMVI, Computer Consulting 101 Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

         
    Computer consultants the benefits of self employment

     

    Working as computer consultants for small businesses can be very financially rewarding and very gratifying. In this article you'll learn about some of the benefits you'll realize as computer consultants. You Can Pick Your Work As computer consultants, you have so much flexibility that you're not likely to get bored. You choose what you want to do. It’s a lot of fun. You get to select exactly which technologies and the platforms and the products that you’re able to sell, service and support. You don’t have to get boxed into working with products that you don’t want to deal with anymore. You Can Find Plenty of Clients in Your Area It doesn’t matter where you are located. If there are small businesses, no matter what the industry, you can build a very nice business servicing and supporting their IT needs. But let’s face it, it really isn’t just about the financial rewards. You can make a very good living as a computer consultant for small businesses right in your local area. And if that two-hour commute is really getting on your nerves you can set up your computer consulting business right in your own home. You Have Freedom to Choose With your own business as a computer consultants you can choose your own bosses, your clients, your colleagues, partners, vendors, and contractors. You Can Pick Your Own Schedule. You also get much greater control of your working hours and when you’re on call. You can hand-pick the "perfect" clients that will allow you to work more realistic hours and you won’t feel like you’re going nuts around the clock. You Will Increase Your Self-Worth You’ll be servicing small businesses that usually don’t have an outside IT department and they desperately need your help. You’re the main person - their part-time, virtual IT person. The Bottom Line about Computer Consultants As computer consultants, you get the freedom to hand-pick a portfolio of clients and projects that provide a gratifying experience for you and you won’t get bored. You’ll love getting up and going to work every day. Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

         
    Crazy money making ideas

     

    : Sometimes new money making ideas are immediately usable. However, sometimes you just have to let your imagination run wild and be impractical. This is a way to get that creativity going, and no matter how crazy the ideas may seem at first, there is usually a way to bring them down to earth, as in this first example. Rental Cabins In The Air I started with a crazy thought: "What if people could rent a cabin up in the sky for the weekend?" Right away my mind tries to make sense of the idea, and because the over-all goal is to have profitable innovations, it looks for ways to make it into a money making idea. I first imagined cabins which are suspended under large hot-air or helium balloons. As much fun as it might be, this didn't seem very practical. When I explored the idea further, though, I wondered if existing balloon-ride businesses could tap into other markets. If, for example, the gondolas were outfitted properly, and the balloons tethered, so they could be allowed to float two thousand feet overhead, would meditators then pay for a peaceful meditation retreat in the sky? Another thought came to mind. Balloons could be high in the air, but easily cranked back in on a line. This might be simpler and cheaper than traditional rides, which involve chase vehicles and unpredictable landings. Perhaps this could be another way to make money with the balloons, charging a lower rate for simple up and down rides, and so getting new customers that couldn't afford the usual rides. This is how a crazy idea comes back to earth. Perhaps even the "weekend cabin in the sky" idea could someday be a money making idea, but if not, that's okay. The point here is to get the creative flow going, and then find more practical ways to channel the output. More Crazy Money Making Ideas The following are pure imagination. I leave it to you to find a way to make these ones into potential money making ideas. Good luck and have fun! - Put seats on the wings of an airplane and sell rides to thrill seekers. - Sell advertising scratched out on the face of the moon. - Rent out the animals at the zoo. - Start an underwater school. - Make a roller coaster course people pay to take their personal cars on. - Sell pets genetically engineered to die young, for those who hate long-term commitments. - Rent out children to undecided prospective parents. - Have marriage insurance policies that cover the cost of a divorce, just in case. - Have a swimming pool restaurant; diners sit in floating seats and eat off floating plates. Scan the list and stop on any of the crazy ideas that catch your attention. Chances are good that you can find some way to transform it into a more practical idea, and that is the point. This exercise in imagination may be fun, but it is also a profitable technique for generating money making ideas.

         
    Customers the key to successful marketing

     

    How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales. Uncovering Your "Key Selling Point" This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side of the desk. Keeping your marketing customer-focused can be a challenge Even if we know we should be looking at our business from our customers' perspective, it's often easier said than done. As a result, it is easy to get caught up in all the amazing features of our product or service and the reasons we THINK our clients are attracted or are buying. But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy? There is an easy way to stay on track Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think of the obvious. Your prospects and customers (and yes, even your rejecters — those who visit but don't buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy. Whether you have a lot of customers or only a few You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service. Talk to your Clients or Customers (1) What is the one thing that got them to purchase? (2) Have you delivered on that promise? (3) What do they like least about your product or service? (4) How could you improve your product or service? (5) What else (in your business category) do they have a need for? (6) How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them? Talk to your Rejecters If you choose to survey rejecters (which I have done very successfully for years for one of my clients) find out why they DIDN'T buy. (1) Ask them what product or service they bought instead of yours? And why? (2) Ask them what that competing product or service offered that yours did not? (3) Ask if there is anything you could do to get their business in the future? Product or service changes, additions, deletions? Talk to your Prospects Do you have a list of prospects — those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine. (1) Ask them for feedback on your newsletter or ezine content. (2) What topics are they interested in learning more about? (3) How can you help them to be more successful, happier, etc? (4) Find out what they want and who they are And in all three cases — Clients/Customers, Rejecters, and Prospects — if it seems appropriate, ask for a little information about who they are. Age, gender, profession, where they live, how much they typically spend in your product or service category. This will help you get a better understanding of your target audience and you'll know if you're attracting the kind of people you thought would be interested in your product or service. And if you need to change your marketing strategy to reach a different audience, or to perhaps change your target audience. It will help you better serve them The more you can learn about your prospects and customers the better you can serve them. And the more effectively you can market to them. You may be in for a surprise I've had clients tell me they thought they knew why people were buying from them until they asked. And what they heard surprised and shocked them. Very often what you hear can help you zero-in on a Unique Selling Proposition that you never thought of. And because it came from the mouths of your customers you know it is compelling and effective. Don't change everything based on a few opinions My only caution is if you only have a handful of customers or prospects to survey, don't make any major changes or decisions until you are able to validate your findings among a larger group of people. Or at least test any changes you do make before making a final decision to overhaul your entire business or marketing planmon sense is the rule here. Just use your own good judgment and don't over-react to comments made by only a handful of people. You can ask in a number or ways - Choose what works for you There are any number of ways to collect research from your prospects and customers. You can telephone them, email them, mail them a written questionnaire, or you can meet with them in a group (called a focus group) to collect their opinions. You can be as formal or informal as you feel comfortable. Typically the larger number of clients you survey, the more formal the survey. If you have only a handful of people to talk to, simply pick up the phone and call them. Don't be afraid to ASK Don't be afraid to ask for opinions on your products or services or how you can serve your clients better. What you find out could be extremely valuable in helping you to build and grow your business. Don't forget to say "thank you" You will also want to consider offering an incentive to encourage your prospects and clients to participate or respond. A bonus, such as a special report, or a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey. (C) 2005 Debbie LaChusa

         
    Dare to be different

     

    Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business. The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost. Why: First, let’s look at why this is a good business practice. It’s a good thing to do because you will make more money! What: Now let’s look at what value adding is! Value adding is giving surprise high quality and useful gifts. It’s giving something that your competitors aren’t offering. It’s promising the world and delivering the universe. It’s taking care of your clients and always providing something that your clients need and want, when and where they want it. How: Now let’s look at the different ways we can do this. If you receive a free gift from someone when you don’t expect it, do you remember that person? Answer; yes usually. How can we do this? Look at the example below for an idea! If you subscribe to a news letter or ezine, what do you expect? You expect to get what you subscribed for, right? Now imagine that you subscribed for a newsletter that distributes information about Poodle breading in France, and when you open the conformation email you find you’ve also received a free ebook containing 20 poodle grooming tips and Grandmas secret poodle pampering techniques. (a book that normally sells for $29) Wouldn’t that make you more likely to open and read the next issue and the next etc? That’s one simple example, but where do you get the ebook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an ebook cover and then send it around to a variety of sites that will post it for you for free and you can sell on your own site, if you have one. (I can see that there are several more articles just on making e-books, posting them on other people’s sites, and setting up a shop front.) Back to the Poodles! So you can see that by offering this free gift you have achieved several things. 1. You have developed a product (at no cost to you) that you can sell and make a profit on. 2. You have used that product to increase the chances of your new subscriber opening your next email. 3. You have promoted you site/service to other internet marketers that you may wish to do a joint venture with at some time. (see my article on Joint ventures) Another way to add value for less effort is to offer a 110 percent guarantee instead of a 100 percent. Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more. The more you give the more you will receive. I sincerely wish you good luck and happiness Bill Boyd

         
     
         
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