Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted. If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising. Join The Directory of Ezines Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid -- because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time -- the Directory of Ezines is actually a very big bargain! Visit The Ezine Ad Auction You will need to register to use this auction site but there is no cost involved. At any given time there are hundreds of auctions available -- some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available. Ezine publishers put up regular offers and discounts on unsold space -- and either way you save money off their posted rates. I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result. Ask The Ezine Publisher For A Deal Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a "Test Drive Offer" for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club. I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer. If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal--and it might be better deal than you would have dreamed of asking!
Publishing an ezine is a terrific way to promote your products to your visitors and achieve more sales. Your ezine can also be used to carry out joint ventures or ad swaps that will increase your subscriptions or put more money in your pocket. Here's 4 effective swaps that will help you get started right. 1. Swap an ad This is the most basic swap that you can participate in, and will create a win-win situation as both you and your swapper will get your ads in front of a targeted audience. Some ads you could swap: 1. Top sponsor ads 2. Feature ads 3. Classified ads 4. Solo ads Choose ezines that offer related content to yours, that are informative, and are double opt in. Also try to swap your ad for multiple issues, when you can, because repetition will increase the number of new subscribers you get from your ad. In addition, to helping you to increase your subscriptions, you can also get more new customers by swapping an ad for your business. Like when you swap an ad for your ezine, choose ezines that have subscribers that would be interested in what you offer. Also choose ezines that offer valuable content as they'll have a higher readership, giving you more eyeballs for your ad. 2. Swap a recommendation within your ezine Because your swapper has readers that presumably already trust her and view her as an expert in her field, your recommendation swaps can be even more successful for you than simply swapping ads. Use the place in your ezines where you talk to your subscribers (i. e., your publisher's note) to swap your recommendations. Your swaps could be for your ezines, or you could pull in more sales by swapping recommendations for each others' products or for each other's freebies (i. e., free ebook or teleclass). 3. Swap a thank you page ad or recommendation Thank you page swaps can be very effective because the people that will see your ad or recommendation have just shown themselves to be interested in an ezine related to yours by subscribing to it. On your thank you page, you could post 3-5 ads for ezines that your new subscribers might be interested in exchange for those ezines doing the same for you and for each other. You could also simply share the benefits of joining another publisher's ezine on this page in exchange for that publisher's winning recommendation of you. 4. Run a recommended ezines section Choose a few targeted ezines to join forces with, then place each other's ads in this section. With this swap, you'll be able to get your ezine endorsed by several ezine publishers. You'll also be able to get valuable long term promotion of your ezine, as your ad will be run in each of your swappers' issues for the life of your swap. Now, you have four profitable ways to increase your ezine's success through joint ventures. Do some networking with other ezine publishers and find some new swappers that you can partner with and effectively increase your subscriptions or your sales.
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen. Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you. With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement. To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is? 1. Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in. 2. Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly. 3. Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide. 4. Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam. Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zinebine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers. 3. Allow Archiving Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will subscribe. 4. Form An E-zine Ring Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to list each others e-zine name and subscribing information in every issue. You could call this section "Other Free E-zines You Might Enjoy" 5. Ask Subscribers Ask subscribers to forward your e-zine to close friends, family, or associates. If they enjoy your e-zine, they will subscribe. It's almost like your subscribers are endorsing your e-zine. For more tips & tricks to Increase your e-zine's subscriber base visit our Work From Home Based Business website today!
E-Newsletters, commonly called ‘E-Zines’, are a must have for any business in today’s aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell. The following pages contain a list of ‘must haves’ from the beginning to the end of your newsletter, and everything in between. First and foremost, your E-Newsletter must have a: 1. SUBJECT LINE Your newsletter’s headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you’ve missed a golden opportunity to reach clients and prospects with your message. Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I’d like to share with you. ● Appeal to your reader’s self interest. Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: “10 Ways To Increase Your Portfolio Earnings Overnight.” This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in. ● Make it Newsworthy Headlines using the words ‘new’, ‘now’, ‘finally’, ‘announcing’, and ‘latest’ give the reader a sense of newsworthiness. “New Soil Conditioner Increases Plant Life By 10%.” This headline is both newsworthy and it appeals to the reader’s self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop! ● Appeal to the reader’s emotions. Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. “How To Ask Your Boss For A Raise,” would be good headline for a staffing company. It appeals to the reader’s curiosity. Another curiosity driven headline might be “10 Questions You Should Never Ask A Prospective Client.” One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline. 2. VOLUME NUMBER AND A DATE. It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again. Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them. By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness. 3. THEME Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline. A doctor’s office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring. A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in. An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc… You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them. 4. INFORMATION Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable. We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis! According to an article recently published by the Newsletter & Electronic Publishers Association newsletters. org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs. This quotation ties in to the next E-Newsletter necessity: 5. An Option for Reader Feedback An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print. A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication. 6. AN OFFER Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL. Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale. Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors. The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product. Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities. 7. LINK TO YOUR WEBSITE Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job. If you don’t have a website-GET ONE! No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base. Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable. 8. VIRAL MARKETING Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends. Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter. 9. AN OPT-OUT While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail. A simple “Click here to unsubscribe” will suffice. Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects. 10. SIGNATURE An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this: All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. healthline. org 1800-555-1212 or e-mail us at info@healthline. org Or for a more personal touch Sincerely, Annette Elton Annette@AMBCreative. net AMBCreative. net 866-818-2917 It is important to have a signature for several reasons: 1. Consistency 2. Ease of use. If the reader prints out the newsletter then your contact information is readily available. 3. Professional appearance. 4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link. 5. Possible legal protection. There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an effective, quality, marketing E-Newsletter that your readers will value and enjoy and your business will prosper from. If you have any questions regarding E-Newsletters, please feel free to contact me. Happy Writing and Selling! Annette Elton AMBCreative, LLC Sign up for my free monthly newsletter “Business Marketing Update-Information for Better Marketing Communication” you can subscribe by sending me an e-mail Annette@AMBCreative. net or by visiting my website AMBCreative. net .
1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe. 2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they'll subscribe. 3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine. 4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell. 5. Ask your potential subscribers questions that'll persuade them to subscribe like: "Would you like to be able to retire before you're 40?" 6. Write your e-zine's ad to sound like it is common sense to subscribe. For example: "Everyone knows you have to..." 7. Assume people are going to instantly subscribe to your e-zine. For example: "Dear Healthy Subscriber" They will want to subscribe in order to feel healthy. 8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe. 9. Tell people what their friends or family might say as a result of them of learning what's in your e-zine. People care about what other people think of them. 10. Make people feel like it's their idea to subscribe, they will be less hesitant. Tell them in your ad "You are making a smart decision for subscribing". For more tips & tricks to boost your e-zine subscribers visit our website today.
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article. The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers. By submitting your articles to article directories, article announcement lists, and ezine publishers, you achieve several things. First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about. Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering. Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings. But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts merit printing. That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day. Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly. The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization. At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely. They get dozens, even hundreds of submissions every day, so it's unlikely that your article will really be read. But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected. So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph. The unsightly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough. The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good. A good article contains useful knowledge to the reader whether they buy your products or not. Present to them good content and you will increase the chances that they will click your link in the resource box. Private label articles are a great tool, but do not get lazy!
In a Word, Yes! Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers. Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers. Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,"The Previous Customer." If You want to keep customers, A Newsletter is a must. If you don't have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don't want to run the risk of losing that person because you don't have a follow up method in place. A Newsletter. The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don't have to stand on ceremony, you can notify them at will. The frequency of your publication will really be determined by your marketing niche. Who and What your marketing. Your topics will be determined by your area of expertise. If your knowledge is limited, you may have to do some research in order to keep your subscribers informed, There is no shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, that abound the Internet, your search will be an easy one. Of course you can always do the research and write the articles yourself, based on what you've learned. You also may want to consider subscribing to a Private Label Content site. You'll have access to pre-written articles available for re-write. Your newsletter doesn't have to be "The Great American Novel." (:-) Quite frankly if it's too long, your readers probably will lose interest before they finish reading it. Sometimes a quick announcement about a New Product or Service will be sufficient. Other times a short 400 to 500 word article will do the trick. It will really depend on what you're trying to convey to your readers. You'll also need to be consistant. With the thousands of newsletters that are available. You'll want to avoid having your newsletter mistaken for spam. Announce your publication in the subject line and don't forget to personalize it by inserting your subscribers firstname. Address them by their first name within the body of the message whenever and wherever possible. Personalization cannot be stressed enough. This function is available in most autoresponders. To limit complaints or spam reports remind your readers that they agreed to recieve emails from you etc. Once again, most autoresponders provide this function without your having to do anything, other than putting your message in for sending. Your newsletter will be your Brand. It will speak loud and clear about your business and will be your tool for building relationships with your customers. No other tool has this ability. Give your Newsletter the time and attention it deserves and it will reward you Over an Over again.
If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers. Newsletters provide an effective tool for collecting interested visitors' email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact - previous customers. How? NEWSLETTERS KEEP CUSTOMERS When you have a customer buy from you, but no newsletter to follow up, than you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening. HOW OFTEN? That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc. A good rule of thumb for many businesses is once per week. Twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you're allowing your competition the chance to win over your potential customer. WHAT DO I WRITE ABOUT? Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in? You do not need a long newsletter. A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or 'How to...' and 'Top 5...' topics are a good idea and always try to make a connection between the newsletter and your product or service. Subscribe to several competitors' newsletters (they will surely be subscribing to yours). Use a free email account to subscribe and see what they are providing their customers. KEEP IT CONSISTENT It's amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam. Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link on EVERY issue. You must do this if you want to limit complaints or spam reports. Your newsletter deserves time and attention - it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can.
Author: Paul Ranger Copyright: 2006 You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising. However, this has been more difficult than you would like it to be. Google's pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords. There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines. Let's do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm assuming you have written a compelling ad. If not, no form of advertising will help!) In terms of cost per click it would amount to 0.03 cents per click. Now, compare that to a pay per click ad in google or yahoo, where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like "exercise equipment." To get a realistic display you would have to bid at least 10 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo. Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks? Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine publishers archive their past issues. If someone request an issue from a few weeks ago, and your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising. Couple this with the use of an auto responder and you'll save even more money in the long run. To make it quick and easy for webmasters to find on-line magazines to advertise in, "The Directory of Ezines" has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service. If you had to gather this information on your own, it would take you a very long time. With stiff competition in S. E.O. and PPC advertising. It's good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money. Author: Paul Ranger Copyright: 2006 You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising. However, this has been more difficult than you would like it to be. Google's pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords. There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines. Let's do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm assuming you have written a compelling ad. If not, no form of advertising will help!) In terms of cost per click it would amount to 0.03 cents per click. Now, compare that to a pay per click ad in google or yahoo, where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like "exercise equipment." To get a realistic display you would have to bid at least 10 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo. Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks? Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine publishers archive their past issues. If someone request an issue from a few weeks ago, and your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising. Couple this with the use of an auto responder and you'll save even more money in the long run. To make it quick and easy for webmasters to find on-line magazines to advertise in, "The Directory of Ezines" has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service. If you had to gather this information on your own, it would take you a very long time. With stiff competition in S. E.O. and PPC advertising. It's good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.
"Savo Elite" is the biggest collection of popular ebooks, seo software, Web scripting, selling websites you can find the Internet. All products are in great demand. The ebooks presented in "Savo Elite" had been written by the most successful businessmen which earn thousand of dollars weekly. They tell us their secrets and methods. "Savo Elite" distributes all products with the Right of Resale! "Savo Elite" gives you more than 200 high-quality best-selling goods which help you to create your own information products. web-packages/ You may spend much time for creation of unique product and one website only. But now you should not spend your time and money to create products and websites which can not live because of their poor quality. "Savo Elite" suggest you to solve this problem. All products have been carefully selected and have the highest quality. Besides the site is on a regular basis updated by completely new books and the software, you will always have access to new products. The software contained in "Savo Elite", will help you to automate your business in the Internet and to maximize your profit. Welcome To "Savo Elite"! web-packages/
Copyright 2006 New World Opportunities Inc. Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye? To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers. One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to depend on someone finding you as you do with search engines. However, with spam on the increase-and the upsurge in spam filters to block them - ezines face an increasingly difficult challenge in getting their message through. Even though requested by the reader and featuring content that the reader wants, delivery rates are still a challenge. With that being said, here are some very important factors to consider and master before one submits their ezine ad. The subject line is so crucial. If it is not catchy, suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won't get opened. A couple of key suggestions: ask a question that can only be answered by clicking on your link and use dangling sentences. Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money. I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads, top or bottom, rank next then we finish off with small, regular classified ads which can number several per ezine issue. Here goes our interview with the ezine publisher: How many mailings a week? This is very important for fans of solo ads. The desired answer is no more than TWO otherwise the subscribers are getting bombarded and they will not even open it. How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month. Does the owner have testimonials or references about their ad offers? This goes a long way in indicating whether others have had success, perhaps with similar content and/or product in reaching their targeted audience. Do they have an archive of past issues? You want to see their content. Would you read it? If you wouldn't be caught dead reading it, then why would your customers? How many ads in each ezine? This is especially key for those opting for the smallers ads then a solo. Fewer ads means more attention to yours. How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days . Make sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don't. Make sure you track your ads. Test! Test ! Test ! Do they provide personalization in the subject line and body? This can go a long way in translating to sales conversions. Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result in a lot more views. Perhaps some of your content is only viewable in HTML. You need to know. Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them you will track it and if it does well-you and your people will be back. It costs them nothing to do this. Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her readers and their endorsement is like gold. If they are willing - you pay nothing upfront but agree on a split of the net sales profits - that come in off of that ad. This is the "JV" (Joint Venture) of ezines and it can realize extremely lucrative dividends. Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one ! Remember, this mode of advertising can be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.
You've heard the buzz but still have some questions. Does Ezine Advertising really work? The short answer is "Yes! It works" and here's 10 reasons why: ~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store ~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss. ~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters. ~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC? ~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from! ~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it! ~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility. ~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch! ~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again! ~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
Sick of paying those high prices for ezine advertising? Would you like to know How-To get that much needed exposure to your online business absolutely FREE of Charge with just a little work on your part? I sure know I would. The good news IS... I'm going to share with you How-To get that highly targeted FREE ezine advertising Absolutely FREE and also at the same time have you seen as an expert by their audiences. Hows that sound? Now, this technique I'm about to share is known and used by many of the Top marketers online simply because it works, it's Highly effective and Targeted, and is what 85% of the web surfers out there are searching for on a daily basis. As a matter of fact, your truly going to be surprised by what I'm about to reveal because it's exactly what you're searching for right know... Answers! So... here it is in plain english. Articles! More specifically, articles that answer the readers questions to a particular problem they're dealing with. Thats right, Articles are the single most effective way to get targeted FREE advertising in ezines of all sizes Absolutely FREE and at the same time be seen as an expert in your industry, giving you INSTANT credibility and the reader even more reason to stop by your website to see if you have what they're looking for to solve their problem. It's that simple... Really! Now I know some of you are saying to yourselves, "I don't know how to write articles". Well... neither did I at first, but I learnt how and so can you. It's really just a simple formula and once you master it your articles will flow out of you Easier and Easier every time. The best resource I have come by and personally used to get my article writing off to a good start is ArticleAnnouncer. You can read up more on this at: announce-article I also wrote an article earlier called... THE 7 Step 'Formula' For Writing POWERFUL Articles In Less Than An Hour ... which will show you how to structure your articles for easy writing. Here's the link: internetwondersezine/article_11.html Well, I hope this helped and wish you good luck in your article writing and all the FREE exposure you'll gain by doing so. Now, all that's left to do is for you to get those creative thoughts following.