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    Fundraising for youth groups

     

    Youth Groups are almost always in need of funds. Holding fundraisers to finance important trips like tournaments, museums, and musical events are just some of the needs that have to be met through fundraising. Others include the need for uniforms, sports equipment, art supplies, musical instruments, and more. There are a lot of different ways your youth group can raise the funds they need. In this article, I will explore some of those with you and try to help you avoid some of the pitfalls. I will let you benefit from my experience and I will help you avoid some of my mistakes. Let’s start right off with candy. I have tried to use candy as a fundraising tool on more than one occasion for more than one youth group. Pros and Cons of using candy as a youth group fundraiser. Pros: Candy is cheap and can be sold for a great profit for your youth group. Everyone likes candy, so it’s a fairly easy sale, especially if you go with name brand candy. The candy is cheap enough that most people have enough money in their pocket to purchase it. Cons: Candy melts. Trust me on this. Candy melts and when it does, your profits melt with it as you try to clean whatever it melted all over. The members of your youth group eat Candy and when the parents have to pay for all the candy YOU let their child eat, you get phone calls. Trust me on this. You get a lot of phone calls. Candy smells. Trust me on this. Wherever you store the candy will smell like candy forever. Bigger children steal candy from smaller children and again parents end up paying for the candy and you get the phone calls. Coupon Books are another commonly used Youth Group Fundraiser. Pros: Some coupon books are filled with free stuff and everyone loves free stuff! Your youth group can raise as much as $10 per coupon book so they need to make less sales to reach their goals. Cons: Everyone still has last year’s coupon book. None of the coupons have been used. They never have it with them whenever they go somewhere they might have been able to use it for. I have been to a door to sell coupon books and had a guy hand me 7 unused coupon books as his donation. He said if I resold those, I would be able to raise more money than if he just bought one again this year. Coupons expire. They usually have a cost of about $10 to $15 per book, but of course the children in YOUR youth group will never lose any of them and their parents won’t be calling YOU, like with the candy. Basically, every fundraiser your youth group takes on will come with responsibility and they all have their pros and cons. However, if you look for a product that has the following features, I believe you will have a more successful fundraising opportunity for your youth group. 1. Choose products that do not melt, expire, rot, or otherwise perish. 2. Choose products that do not have a large cost per unit, no matter what the profit. 3. Choose products that everyone uses and will get a lot of uses from. Something they will remember being very useful will get them to continue supporting your youth group. 4. Choose products that do not require a lot of storage space. 5. Choose products that are popular like things with the donor’s favorite major league baseball or football team logo on them. If you follow those simple rules, your youth group fundraiser will be easy to manage, you won’t end up stuck with a lot of leftover product to store, your storage area won’t smell, you won’t need to clean up messes, and best of all, the parents of your youth group participants won’t be calling you.

         
    Fundraising fundamentals

     

    Successful fundraising requires following certain fundamental steps. Here are two things you have to do with every fundraiser: 1) Increase community awareness of your need 2) Increase community awareness of your offering Everybody reading this instantly thinks, "Yep, we've got that covered. Everybody in our group knows what we're doing." Let's take a closer look and see, shall we? Creating Awareness Of Your Fundraising Need: 1) Can your need be expressed in a single sentence? 2) Has everyone in your group memorized that sentence? 3) Is expressing your need a part of your approach to all supporters? Test your group from top to bottom. Randomly ask individuals to tell you why your group is raising money. I absolutely guarantee you that you'll be surprised at how weak the various answers are. In many groups, more than 50% of those involved with the fundraiser will not be able to tell you in a single sentence the specific reasons why they are raising money. What about outside your group? Can you honestly say that you've exhausted every possible approach in getting the word out to the community about your fundraiser? Does everybody know why you need money? Have you done each of these? Flyers Posters Press release Roadside signs Newspaper coverage Public service radio announcements Pre-kickoff letter, postcard, or email campaigns Or, are you assuming that all you have to do is tell someone that you're doing a fundraiser and that they'll be glad to help? Two problems with that approach. One is that most of your group can't effectively communicate your need. The second is that you are already assuming that your group has more than enough prospective supporters to meet your goal. Both these problems limit your potential results. Consider these three points: One, if your need isn't communicated clearly and concisely, it will not be understood and internalized as a deserving cause by your prospective supporters. Two, if your sellers don't really understand your group's need, then they won't push as hard to meet that need. Three, if your need isn't general knowledge in your community, then your fundraising job will be that much harder. Think of "getting the word out" as being similar to softening up the beachhead during the Normandy invasion. If you don't do the advance prep work, you're much more likely to meet a hostile response. Creating Awareness Of Your Fundraising Offering The second fundraising fundamental goes hand-in-hand with creating an awareness of your need. Creating an awareness of your offering is just as important as telling people why your group needs money. Your fundraising need and your fundraising offering should be closely linked in all your communications. At the same time you are getting the word out, you need to make sure the message gets through on exactly what your group is doing to raise funds. Just as with expressing your need, everyone in your group should be able to sum up your fundraising offering in a single sentence. That sentence should also reinforce the emotional foundation that is derived from recognition of your need. So what in the heck does all that mean? Put simply, if someone believes your need is real and agrees with the value proposition of your offering, they will help you. And what's your fundraising value proposition? It's a summation of your offering, combined with a reminder of your need, that's expressed in a way that informs each prospective supporter of what's in it for them. In other words, your prospect needs to: 1 - Be aware of your need 2 - Be linked to it on an emotional level 3 - Be in agreement that your offer has real value in it for them Getting your need and your offering across to as many potential supporters as possible is the essence of fundraising. Take the time to develop single sentence statements for your fundraiser covering both of these fundraising fundamentals. Teach everyone in your group how to communicate these basic value statements when they talk to prospective supporters. Conclusion Executing well on these fundraising fundamentals -- communicating your need and communicating your offering -- ensures that your fundraiser will be a smashing success.

         
    Fundraising ideas keep it safe

     

    When your youth group is doing a fundraiser, it is imperative to make sure that the proper safety precautions are followed. Never allow door-to-door sales without direct adult supervision. Period. In a sad case, an 11-year-old boy selling candy for a PTA fundraiser came to the door of a 15-year-old boy who was home alone at the time. The youngster was invited inside, sexually molested, and then murdered. This is not an urban legend. The murder happened in Freehold, New Jersey on September 27, 1997 and it raised the fundraising safety issue to national prominence. I'm not usually an alarmist, but I included the example above to heighten awareness of the safety topic. I am by nature a trusting person, but not when it comes to my children! Nothing is worth such devastating consequences. Develop An Appropriate Safety Focus So, how do you build the appropriate safety focus into your program? You start by stressing safety from the top of your organization to the bottom. You have to make sure that safety is a focal point in all your communications. 1) Use written selling guidelines Put it into writing that all selling should be supervised. Your organization needs this as a protective measure and so do the children. If an adult cannot commit to accompanying a child, the child must not perform that type of sales activity. Make sure that each child's parents are aware of these guidelines. Get the message to them that their children are not being encouraged to sell outside their comfort zone by your group. Tell them that they should focus on their core contacts - family, friends, neighbors, and coworkers of parents. In other words, e safe by selling only to individuals who know your parents. 2) Repeat the message Put up fundraising safety posters at convenient locations to remind young sellers. Make them friendly, but firm. Example: "What's the last thing you do in a fundraiser? Sell without an adult present." Print a safety message on all of your sales literature. Look for this from a quality supplier. Put the "Keep It Safe" message on all communications. Repeat the safety message at every opportunity. Cover it in your kickoff meeting, during sales brochure distribution, in the take home package, etc. If your fundraiser is school-based, have teachers reinforce the safety message in the classrooms. 3) Put safety into practice Don't encourage inappropriate behavior such as risk taking, unsupervised sales, shopping center sales activity without prior approval and adult supervision. Your group's policies and procedures may vary from this approach. The important thing is to develop a written policy and make sure those guidelines are followed. Summary The best way to avoid an unsafe situation is by not going there. Many other youth programs also carry a strong safety message. Make sure yours does too.

         
    Fundraising ideas for your next fundraiser

     

    Here are four keys to better nonprofit fundraising results. Non-profit fundraising is all about multiple streams of income, so how do you make more money for your organization? Simple. When you put together your annual plan, you need to include as many ways to raise money as possible. So, you're probably thinking: 'That's easy for you to say, but how exactly do I go about it?' Easy! You just have to be "smart" about it, with a well thought-out plan that doesn't make too many demands on any one facet of your organization. Every fundraiser that you conduct places various demands on your volunteers, your supporters, and your leadership. Those demands can be time consuming, expensive, and stressful. The more large-scale fundraisers you conduct in one year's time, the greater the load you place on the people you depend on. You need to be 'smart' in how you go about your fundraising. Four Keys to Non-Profit Fundraising: Think Smart Plan Smart Work Smart Be Smart Non-Profit Fundraising - THINK SMART Thinking smart means taking the time to review past results and strategizing about how to do better this year. If you don't spend some time brainstorming some new and creative ideas to increase your bottom line, how are you going to rise above last year's results? Define your three best income streams. Now, daydream a little about what changes or enhancements you can make that will add additional volume to those streams. Non-profit fund-raising is all about reaching more people with a compelling message that inspires them to take immediate action to assist your organization. How can you reach more people? By exploiting two things - personal networks and personal motivators. Your non-profit fund-raising has to be structured to achieve maximum leverage of everyone's self interest by providing sufficient incentives for giving time or money to your cause. How can you make your message more compelling? By giving it 'story-like' visual imagery that speaks to your supporters emotions. Decisions are made on an emotional level, not a logical one. A 'story' allows people to visualize their contribution having a positive impact on what they've visualized. How can you inspire a higher percentage to immediate action? By combining your story with a call to action. A call to action leverages the immediacy of the emotional reaction to your story with a request to help now BECAUSE their contribution will have a positive impact. Everyone wants to help. They just have to be properly coached about your situation and motivated to act now. Non-Profit Fundraising - PLAN SMART Planning smart means taking concrete action to put your ideas into an annual business plan. Yes, I did say 'business plan.' No self-respecting, non-profit fund-raising organization should be without a written business plan to guide their fundraising efforts. Your plan should spell out roles and goals along with detailed instructions on how you'll get there. It should be grounded in the past and targeted at the future. Each non-profit fund-raising activity should be broken down into the necessary action steps that will produce the highest level of results with the most cost-effective effort. Everyone should know exactly what's expected of them. A well-organized team where everyone understands their role is able to execute their mission flawlessly. Everyone should know and be able to state your group's value proposition. If they can't articulate, in two sentences or less, a convincing reason why you are raising funds, then you need a plan that helps communicate your message more effectively. Non-Profit Fundraising - WORK SMART Working smart means taking your plan and putting it into action with an eye towards getting the most bottom line results from every facet of your organization. You'll get the best long-term results if you stay focused on not overburdening your volunteers, your supporters, and your leadership. Overworking volunteers will ensure that many will not be around to help next year. Too many demands for small donations will alienate your group's supporters. Structure your non-profit fund-raising requests to two or three campaigns in a year's time, no more. Size those non-profit fund-raising campaigns to get the most from each time your supporters are asked to make a contribution. Continuous fundraising will wear out your leadership as well. Your key personnel will be spending most of their time on organizing and conducting campaigns. You want to keep everyone fresh and motivated. Do that by having a well thought out plan that maximizes the value of everyone's time, energy, and contributions. Non-Profit Fundraising - BE SMART Being smart means taking the time NOW to begin a 'Get Smart' effort about your non-profit fund-raising efforts. Start the brainstorming process now. Get a small journal and start recording any and all ideas you have, day or night, about improving your fundraising. Some of them will be duds, but others will be gems. Sure, the gems will be rough and will need polishing, but you won't have any gems at all if you don't let your creative juices run wild. Just write them down as they occur to you and keep adding to the ones that make the most sense in the light of day. Hey, if it worked for Edison and Einstein, it can work for you. Start writing down all the ways that you can think of to create multiple streams of income for your organization. Get your non-profit fund-raising planned and organized, then watch the money flow in.

         
    Fundraising publicity tips

     

    The success of your fundraiser depends on how much publicity your group can attractmunity awareness of your fundraising need and your fundraising offering will always increase your results. Here are some fundraising publicity tips: Publicity Tip #1 - Use your website If you don't have one, get one. Use it to communicate your goals, thank your sponsors, highlight periodic offerings, recognize successes, honor individual contributors, etc. Promote your web site on all your materials. Publicity Tip #2 - Actively seek more publicity Get the word out about your fundraiser in as many ways as possible. Get into as many neighborhood newsletters and other public forms of communication as you can. Send out press releases to the local media and invite coverage with photo opps at your fun events. Publicity Tip #3 - Utilize any gathering Make announcements at other events to spread the word, display products, take orders, make sales, and recruit volunteers. Take a joint venture approach to marketing your group by giving something of value back to all those who join your team. Publicity Tip #4 - Goal awareness Heavily promote the goal of your fundraiser in all communications, particularly between sellers and buyers. A good cause gets the money out. Make sure that all participants know the specific reason why the money is being raised. Publicity Tip #5 - Communication Use all available means of increasing awareness of your group's efforts including roadside signs, e-mail lists, phone calling tree, newsletter, flyers, posters, bulletin boards, recorded hotline messages, etc. Publicity Tip #6 - Sponsorship decals Offer these free to supporting merchants. Sell to membership level supporters. Use the glass stick-on type for storefronts or vehicle windows. This "branding" gets the word out to the community that your organization has a strong support base. Publicity Tip #7 - Bumper stickers Sell your organization year round with every fundraiser by offering one that says "Proud Supporter of _____." Give one to every volunteer and group member. Publicity Tip #8 - Flyers everywhere Hit local mailboxes (follow postal regulations) and car windshields in shopping centers. Give fundraiser details in your flyer in a way that promotes sales and gives contact information. Put a coupon or free gift offer into the flyer that will keep it from being thrown away. Your merchant base will help provide the offers because this is free advertising for them. For example, a flyer including a car wash, dry cleaners, or oil change coupon. (Or even all three!) Publicity Tip #9 - Build an e-mail list Ask for an e-mail address for a newsletter distribution when you're fundraising. Have opt-in links on your web site. Build an online community of supporters by offering them extras available only at your site. Put your fundraising publicity plan in place today. You'll reap the benefits in continued growth and additional fundraising success for years to come.

         
    Fundraising sales secrets

     

    How do you maximize your fundraising sales? Here are some fundraising sales tips from my book, Fundraising Success! 1- Emphasize setting a personal challenge goal Have sellers make a commitment to be their group or sub-group's best salesperson. Structure their sales efforts to emphasize achievement, not failure. 2- Have sellers state their solo goal out loud By publicly stating what you'll accomplish to your peer group, you've reinforced the commitment. Who wants to say publicly that they'll fail to achieve? 3- Make a prospect list All sellers should make a list of prospective customers before they start. Review it and make sure they have at least ten targets. 4- Define your best customers Stick to the people you know - friends, relatives, neighbors, etc. Don't forget co-workers and out-of-town contacts for your major fundraisers. 5- Rehearse the sales pitch Have everyone practice your group's sales pitch at home. Fine tune your two-sentence value proposition and make sure that every seller uses it. Be armed and dangerous 6- Be prepared Sellers should carry their order form and sales materials wherever they go. You never know when a good prospect will emerge! 7- Smile and introduce yourself Remind all your sellers to smile and introduce themselves before launching into their two-sentence pitch. Use the power of the word need when stating the group's goal and your first request for help. It's an extremely potent trigger word. We need your help because our band needs new uniforms. 8- Ask for the order Always include a direct request for an order in your sales script after the because statement. Can you help us meet our goal? 9- Personalize by picking favorites Tell each seller to find one or two items that they like and then promote those enthusiastically. These green ones are great. 10- Ask for more business After the initial order is placed, offer supplemental items for more revenue or ask for referrals, etc. Ask these questions: Can I show you another program we're offering because it's a great deal too? Can you think of anyone else I should contact? 11- Make it easy to buy Do everything you can to make buying your offering easier. Offer to fill out the form yourself. Remind the prospect that a certain item makes a good gift or that it's all for a good cause. Follow these fundraising sales tips and you'll maximize your fundraising sales success.

         
    Fundraising tips the follow up

     

    The key to continued fundraising success is to follow-up afterwards: Supporters and participants need to be thanked. Merchant contributors need to be debriefed on their results from participating. Records need to be gathered, copied, and stored. Communicate the results to everyone involved. Informing everyone who took part in your most recent fundraising is of utmost importance. Nothing charges up your organization for the future better than a group celebration. Give recognition to your volunteers. Enjoy the sound of "We did it!" Conduct a post-mortem analysis of the fundraiser just completed. Gather information and record impressions while everything is still fresh. Make notes about supplier relationships, any process problems, and what aspects need fine-tuning for the next time around. Gather those recommendations for future fundraisers. Brainstorm with your team and write down all the possible ways to improve. Circulate a written evaluation form to gather multiple viewpoints for the permanent file. Make plans while everyone is still excited from this success. Strategize how to increase the number of volunteers. Plan to promote those who excelled this time around to positions with more authority. Ask your merchant supporters what you could do better. In the long run, it's important to help them even more. Now is a good time to ask them for increased participation during your next big drive. Review all records for completeness. Work up the statistical analysis covered in the section on Goal Setting (in my book Fundraising Success!). That will save time in the future when you want to set your benchmarks. Post the results on your website. Let everyone see how ell you did along with multiple pictures of your team in action. When describing your success, be a shameless namedropper. Everyone likes to be thanked publicly. Most importantly, put the funds you've raised to good use. Your fundraising follow-up is the foundation for your future success. Don't give this area short shrift. Pave the way for even better results next time.

         
    Fundraising with discount cards

     

    Looking for ideas for fundraisers? You're not the only one. Every group is searching for easy fundraisers that produce big results. Well, selling fundraising discount cards is one of the best fundraisers around. Discount cards deliver considerable revenue for your group at $10 each. They usually produce average sales of 10 units per seller. Coupled with their 80%-90% profit margins, they also generate considerably more profit than most other fundraising products. These are simple immediate-sale fundraiser products that your group can offer. Discount cards provide these benefits: -They are easy to sell -They offer good value -They produce excellent results Three types of fundraising discount cards: -Shopping cards -Pizza cards -Fast food cards Each of these fundraisers has benefits that are easy to explain to your supporters. They have widespread appeal and each can be offered for immediate sale or sold via a simple brochure. Discount Shopping Card What exactly is a discount shopping card? It is a wallet-sized card packed with a selection of prearranged discounts at local and national merchants in your area. Most usually contain a dozen special offers that save the bearer either a fixed amount or a percentage discount. Each card usually retails for $10 and provides for almost unlimited usage of the special offers. The only exception is when you custom design a card to feature a special one-time only discount from a sponsoring merchant. This type of premium offering is often worth half the $10 purchase price all by itself, such as $5 off from a national oil change company. Other money saving examples include free drinks with a fast food order, $1 or more off on a submarine sandwich, savings on video rentals, haircut discounts, free ice cream, and other special offers. Because of their high perceived value (what family doesn't want to save money these days?), these cards are excellent fundraisers. Discount cards can often produce impressive unit sales per participant. It's not unusual for each seller to make ten or more sales. Another interesting benefit is the unique customization of the card. Many suppliers can place your schools' name and logo on the front side of each card. This firmly affixes your group's value proposition in their minds for your next fundraiser. Cards are usually good for a one year period and bear an expiration date on the front. This creates a built-in market for repeat sales. In my book, Fundraising Success! you can find a supplier cross-reference section where I list 27 suppliers for these types of cards. The reference section can be found on my website at fundraiserhelp As with any type of fund raising product it pays to do more than a little supplier research. Costs for 1,000 unit batches begin at $5 with many suppliers and drop as low as $1.00 from the best companies. Among ideas for fundraisers, discount shopping cards are a perennial favorite. They also make a good overlay or add-on item for candy fundraising or a catalog fundraiser. Pizza Discount Card What is a pizza card and how is it different? A pizza card is a discount card with an offer tied to a single merchant, usually a national chain. It often provides a two - for-one offer on every order and is tends to be priced at $10 for a card good for a one-year period. Offers vary with most being tied to either a single location or a small group of outlets for a national chain. Pizza Hut cards are good for eat-in dining while most others are aimed at the take-out or delivery market. Given how popular pizza is with younger children as well as teenagers, pizza cards are excellent school fundraising ideas. The cards for Pizza Hut and those for some of the other chains place a limit on the number of times you can use the card, often 21 times. That is a lot of free pizza for $10. Usage is tracked via holes punched in marked spots on the card. Some of the offers also specify that your initial order must be for a large pizza while your free pizza is a medium size. When you think about it, that works well for most adults because they usually want a different set of toppings than what their children enjoy. Pizza cards can be obtained from many suppliers. Most offer the same set of national chains and prices can vary widely, so it pays to shop around. All in all, pizza cards are among the best easy fundraisers based on profitability and ease of sale. Fast Food Discount Card What do I need to know about fast food discount cards? Well, they are usually specific to just one fast food chain and often are limited to just one or two locations of that particular chain. They retail for $10 and usually cost less than $2, so they're a great moneymaker. Offers vary by company, but they usually provide a matching main item with purchase of the same. For example, at Burger king, you might get a free hamburger. At Subway, you usually get a free soda, chips, or cookie with each sandwich purchase. The cards are limited in duration and number of uses. Usually, they are good for up to one year and restricted to roughly ten uses. Again, the offers vary by chain, so check the details closely. Participating national chains are: McDonalds Burger King Subway Dairy Queen Pizza Hut Dominos Pizza Papa Johns Pizza Fundraising Discount Cards Recap So, what's the bottom line on discount card sales? The excellent consumer value of all these cards makes them an easy sale. Their $10 price point makes a cash purchase a simple transaction yet a higher amount than most fundraising items. Their great value, small size, light weight, and easy handling requirements make selling these cards a breeze. Most suppliers will provide the discount cards and pizza cards to your group on easy credit terms. That makes them great school fundraisers because you can offer them to your supporters as an immediate sale item, thus simplifying the delivery process tremendously. Instead of relying on your supporters' discretionary purchasing power in these tough economic times, why not tap into your supporters' everyday spending on fast food meals? They're not quite necessities, but they are an ingrained spending habit with many families. Selling fundraising discount cards positions you for a better chance at a larger portion of your supporters' spending. And, because of their high unit volumes, healthy profit margins, and ease of sale, they are excellent school fundraisers because they'll produce exceptional profits. Make sure your group gets your share!

         
    Fundraising with entertainment coupon book

     

    : Entertainment Book is one of the most popular fundraising tools and benefits all types of organizations. During the last year, more than five million books were sold by over 10,000 organizations all over the world. An entertainment book contains hundreds of valuable offers fro the best restaurants, theaters, attractions and sports events in the area. The organizations who provide these offers introduce new customers as well as supporting community fund raising. There are number of coupons that provide you with 50% discount or offers such as buy one and get one. Therefore you can find everything you want at the most discounted prices with such discount coupon book. At the same time it helps a family on a budget with $5 off each month at the local grocery store. Because it works both as a consumer and a fundraiser, it is really a worth to have. Entertainment Book is a great fundraiser because of the following reasons: 1. There is no upfront cost involved that means you pay only for what you sell. 2. You can use these books and can offer them to your out of town family and friends. 3. The local representative shall help you in making the most money with minimum efforts. 4. You can also go from kick off to wrap up in weeks.

    5. There are many planning and promotional materials in this book. 6. It also includes free reward programs to motivate the sellers. 7. It provides money saving services to your supporters. 8. You can get these books on consignment and can pay only for the books actually sold. Most commonly these books are sold as fundraisers in the months between September and January.

    Most of the times, people already reserve the edition of each year for themselves in advance because there is a huge demand for it when it is published. To know more log on to entertainment-coupon-book-2006.info

         
    Fundraising with food

     

    Fundraising with food has been a long time favorite for sports team fundraising. It is effective, provides something most people like and are willing to pay for, and the variety is vast. Whatever type of food fundraiser you choose for your team, there are three things you must do to get the most out of your efforts. Food Fundraisers: Go For Mass Appeal First, choose a popular product that will appeal to the greatest number of potential customers. Your choice should be appropriate to your target audience, be priced fairly, include a good profit margin, and be seasonally viable. For example, don’t sell sweets while the Girl Scouts annual cookie fundraiser is in progress! Once you choose a product or group of products, use publicity to get the word out. Use school publications, posters, and all the usual suspects. Take it to the next level by issuing a press release on local radio and newspapers. Most local publications offer this as a free service for non-profit organizations. This will spread your reach beyond the team, their families, neighbors, and friends. Prepare and Execute! Secondly, design your plan for execution. Everyone, including your team should know your group goal, your stretch goal, and their individual goal. Create a sales script for the team. Rehearse it at practice in a role playing way. Would you rather make a purchase from an unprepared athlete who mumbles at his shoes, or from one that is prepared with what to say and looks their potential customer in the eye while conveying the appropriate message? That message should briefly tell what product they are offering, who they are raising money for, and how the money will be used. (New uniforms, equipment, trip to the play-offs, etc.) Offer Sales Incentives Offer incentives for top sellers. Rewards should be quality prizes, not junk. Many fundraising suppliers include prize incentives for top sales attainment. If there is an additional charge for incentives, or if the incentives offered are not appropriate for your team, ask local businesses to donate prizes. Have a recognition party announcing the top sellers. Everyone likes to be recognized for a job well done in the presence of their peers. If you tally your numbers daily, the top selling player has to run five less laps than the rest of the team. Go Where The Money Is As part of your execution plan, consider boosting your reach by selling your products from a table at a shopping center. These are customers that you may not reach otherwise, and can more than double your sales. Approach the management of a shopping center for permission first. Then organize your volunteers in teams to cover the sales tables in shifts. Advertise clearly at each sales table. In large print on posters, tell who is selling, what they are selling, and how the money will be used. Use not only multiple locations, but multiple tables at each location. Give Extra Options Third and finally, provide several ways the community can help your cause. Offering a variety of products helps ensure there is something that will appeal to everyone. Or offer an overlay fundraising item. Not every customer will want the food products you have chosen to sell. Offer a fundraising discount card in addition to your primary offering. Whether it is a two for one discount pizza card, or a fast food discount card, these can add substantial profit to your bottom line. By offering your primary product and an overlay item, you could double the likelihood that a purchase will be made. Don’t forget the most obvious overlay: a donation. If a customer does not want to make a purchase, always ask if they would prefer to make a donation to help your cause.

         
    Getting the best return on investment for your fundraiser

     

    Return On Investment (ROI) is a fundamental business concept. Its also something that every fundraiser needs to take into consideration. A business investment consists of working capital, physical assets, and peoples time. ROI is the net gain that results from a business spending money and utilizing physical assets, along with the expenditure of employees' time, in an effort to produce tangible profits. So, the investment in a fundraiser consists of: any up-front expenditures that are required the costs associated with the assets that are utilized the value of people's time spent fundraising Some key points about ROI in fundraising: 1- Analyze your up-front expenditures vs. your net gain 2- Lowering costs boosts your ROI, but maybe not your net 3- Always consider the hourly value of each volunteers time Put an ROI value on upfront expenditures The most important point is to analyze all of your up-front spending versus the net gain from each expenditure. Obviously, don't spend money if nothing is actually gained. One example would be evaluating advertising expenses for a capital campaign. Before you commit to it, run a small series of test ads to determine the response rate. If you don't get the desired response, either revise your ad campaign or consider not spending any more money on advertising. Look for areas where the returns are greatly magnified for every dollar spent. This generally includes effective publicity, quality communication, targeted prospect lists, and timely reminder campaigns. Put an ROI value on cost reduction vs. net profits Lowering costs boosts your ROI measurement, but your net can be impacted by the lack of investment. If there is an area where money spent in the past produced excellent results, then be sure that this year's plan provides additional investment capital for that effort. A good example involves possibly cutting the funding for your capital campaign mailing. Sure, you can cut your expenses by not mailing to anyone that didn't respond last year. However, the law of large numbers will catch up to you. Less people contacted means less money contributed. Remember, it doesn't always take money to make money, but not spending money where it is really needed can seriously impact your results. Put an ROI value on your fundraising volunteers time Another important ROI point to remember is the value of each volunteer's time. Each volunteer-hour worked to raise money for your fundraiser should at least be equivalent to minimum wage. Otherwise, your group is wasting their time by not working smart. An example would be spending a total of 1,000 volunteer hours coordinating an auction event that only raised $5,000. Chances are that many groups would be happy with the $5,000 net, but the ROI on everyone's time was marginal. Put an ROI value on your merchant partners In this instance, you want to maximize the value of everyones time by giving them specific tasks and full instructions. Don't take a scattershot approach by going all the area merchants and asking for donations of merchandise. Instead, develop rapport with those merchants by providing value for them all year long before you ask them for a large donation. Ways to improve your fundraising ROI Focus your efforts where you'll get positive responses and avoid wasting your time on unproductive endeavors. Each person who helps out in a fundraiser is offering their time in exchange for something that benefits everyone. Give them specific assignments that focus on maximum results. Don't waste people's time or you will discourage future participation. Why your fundraising ROI is important Watch your ROI. It's a good indicator of the health of your non-profit organization. If the number is too low, your group will be constantly recruiting people to replace those who aren't interested anymore. Your donors and volunteers won't return because their time wasn't valued, they saw their money being wasted, and they also saw penny-pinching where open purse strings would have been a better solution. Design your organization to maximize your fundraising ROI and you'll position your group for success for many years to come.

         
    High school fundraisers

     

    High school—a constant hub of activities, studies, and events—and the last years of our school days shared with friends. High schools always hold a variety of events to raise funds for the many extra curricular activities that makes school fun. High school students are old enough to realize that in order to have a successful fundraiser, a business plan should be in place. The plan should begin with the question, “what are we raising funds for?” What expenses will be incurred is also another consideration for your plan. Research the most successful fundraisers for high schools to produce. There are many Internet websites that have hundreds of ideas. Don’t use the same fundraiser year after year if profits have continuously declined. Recruit a lot of volunteers who are willing to work for the cause, and check your calendar to make sure there aren’t a lot of other charity events going on at the same time. Once your plan is in place, think about the type of fundraiser you would like to hold. Successful fundraising ideas include scratch off cards, discount cards, car washes, bake sales, candy sales, seasonal gift catalogs and book fairs. You can find lots of information about any of these on the Internet. Finally, make sure students alert the community about the fundraiser and promote it by placing flyers throughout the community. You might also try to get a radio or television station to sponsor your event, thus gaining greater exposure. Make sure thank you notes are sent to all those involved.

         
    How can fundraising consulting help us raise money

     

    If you need to hold a fundraiser and don’t know where to begin there is help out there for you. It is time for you to seek fundraising consulting advice especially if your fundraising event is going to be on a larger scale. Fundraising consulting will help you organize and take you through the steps to ensure your fund raising efforts will be successful. A fundraising consultant will advise you where to start and the process you will have to go through to get where you’re going. Usually you know what you need the funds for but don’t know where the money will come from. All fundraising events start the same way regardless of if they are already established or something new. Using fundraising consulting services will help you add a professional look to your fund raising campaign. The first advice you will get from a fundraiser consultant is that to start asking those closest to your organization for help. Depending on the size of the fund raising and your organization you will need the following: a board of directors, staff, volunteers, vendors, community businesses and individuals and finally a foundation. The second most important bit of advice you will receive from a fundraising consultant is never lose sight of the ones that started this with you. Start with those that are the closest to you to ask for help and stay with them throughout your fundraiser, these are the people that will get you through. They are your donors and will be critical to the success of your fundraiser. A fundraising consultant will tell you that if you approach a new person for help, the first thing they will ask is what other sources of funding do you have. They will check to make sure where your support is coming from. If you have a strong support group it can go a long way in convincing someone that the fundraising is worth it. Through fundraising consulting, you will learn whom you can do business with. You will learn what vendors give donations and which ones don’t. If they don’t care to donate to your fundraising directly, they may give you a discount on your purchases. Fundraising consulting is the only way to go when trying to organize on a large-scale project. The advice you will get from your fundraising consultant will mean more dollars in the end for your project. Once you establish a connection with a fundraising consulting service, you can use them for all your fundraising needs in the future. How can fundraising consulting help us?

         
    How to build and manage a successful fundraising team

     

    For larger fundraising projects you should put together a team to help you otherwise you will be stretched far too thin and stand a good chance of failing. The ideal team from a cost perspective is volunteer-based but you might have to occasionally hire someone especially if it’s for a specialized task that most people can’t do. Many people dread being asked to volunteer and do so begrudgingly but you will be surprised at how many people you ask will be more than happy to “roll up their sleeves” and pitch in for no other reason than to help out a good cause. The best people to approach in building your fundraising team should be individuals or groups that are sympathetic to your cause. Example: Parents with players on the football team have a vested interest in helping the team get new uniforms. Others are just naturally giving in their time and are usually involved in several projects at once. If you can land one of these types of go-getters on your team they often have the drive and ambition of several volunteers. To find volunteers just use common sense. Try the people that are tied to the cause first and build from there. You might consider placing ads in your local grocery stores if they have free Community Bulletin Boards in the entrance and exits. Another idea is to approach your local paper and see if they will donate a small ad for you to use to find help. Talk to your prospective volunteers and tell them exactly what you are trying to accomplish and what you would expect from them in terms of time and effort. It’s a good idea to have some type of fundraising plan drawn up that you can show them as this not only shows that you are organized and serious but they will also be better able to see how the time and skill requirements fits into their schedules and abilities. Training should be done by you or someone that knows the exact role the volunteer will be performing and you want to be sure to thoroughly go over any tasks and duties they will be performing so there are no misunderstandings later on. Be careful to not talk down to them or lecture them. Remember, they are giving you one of their most precious resources, their time, so respect that and them as a person and you will go far. It is important to match the task with the person when making job assignments. You probably wouldn’t want someone who is an expert in selling to stuff envelopes when they would be more valuable and happy working the phones trying to solicit donors. If you are working from an office environment be sure and make it as pleasant and comfortable a place as you can. Easy access to snacks and drinks (maybe provided free by a generous donor?) should be available and any other creature comforts you can add will be most welcome. If it’s a long project you might want to consider some type of event for reaching a milestone. This would of course depend on your budget but it could be something as simple as bringing in pizza to celebrate. Always keep an eye out for overwork and stress. People that have volunteered want to help you so respect them and if it looks like they are being overwhelmed it’s time to bring in some more help. The key idea is to keep them happy and wanting to continue to help rather than feeling like they are stuck because they are too polite to quit. Be sure and give praise and say thanks often to each and everyone of your volunteers. Let them know how appreciative you are of their help. Keep an eye out for any personality conflicts and work swiftly to resolve them. This might be something solved easily like relocating someone to another part of the office or it might mean asking the person to leave. Don’t be afraid to do this if you have to because you ultimately are responsible for the group as a whole and the success of the project falls on your shoulders. Be a leader! Follow these simple steps, communicate frequently, respect and thank your team often and you will find that your fundraiser will be a great success!

         
    How to write a better fundraising letter

     

    Looking for tips on writing a better fundraising letter? Use these quick tips to craft your next donation request letter. Feel free to modify the sample letter below to fit your specific needs. -Good news - Always start the letter with a series of good news -Use bullets to build momentum and make entire letter entertaining and informative - Use foreshadowing to tease your reader and keep him or her reading. - Create a widow at the end of the first page (a thought that's finished on page two) - Make your reader turn the page -Describe what you want to do next - Tell what you're going to do. - Why you're going to do it. - How you're going to do it. - What results you expect. List suggested contribution amounts - Use even numbersin graduated amounts - Offer a monthly auto charge credit card option ($10 a month is $120 a year) - Include a blank line for write-in amounts -Remind readers that their contribution is your budget - Your successes have been possible because of their past contributions - Thank them! Use P. S.'s for skimmers - May titillate skimmers and get them to read the entire letter. - To create a sense of urgency. Sample Donation Request Letter Date Dear Name of sponsor, On (date of event), I will join hundreds of others to help end the devastating effects of multiple sclerosis by (riding/walking/skating) in the MS (event name). By making a pledge on my behalf, you are supporting research and local services to those affected with this unpredictable disease. Give details - Tell your story: I have a personal stake in this particular event. My (dad, aunt, sister) has MS. Not only do I want to help him/her, but also the many others diagnosed with MS. MS is a disease that affects the central nervous system. Some symptoms of MS may include loss of balance, impaired vision and hearing, fatigue, muscle weakness and, in some, paralysis. Even simple everyday living skills become increasingly difficult. Everyone is affected differently by these symptoms. My goal is to raise at least (specify dollar amount) this year, which represents $1 for every person with MS registered with our local MS Chapter. Please help me reach that goal with your pledge. Your donation is tax deductible. If you wish, you may mail all or part of your payment amount today in the self-addressed stamped envelope enclosed with this letter. Otherwise, I will collect your pledge after the event. Please make your check payable to the National MS Society. My deadline to get my pledges in is (deadline date). Following the event, I will send out a brief recap of the MS (event name) to all my sponsors. Thank you in advance for your support. Please call me if you have any questions or comments about the MS (event name). I can be reached at (phone number). Sincerely, Your name

         
     
         
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