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    Pros and cons on the new ipod video

     

    Pros and cons on the new iPod video On the 12th of April 2005, the company Apple announced the upcoming iPod video. The product was about to reveal a new feature of the device, meaning the capacity of playing videos. As any new item that appears on the market, the iPod video managed to get fans and critics, at the same time. Due to the fact that it is a new and innovative item which brought something different to the concept of iPod, the new iPod video started many debates regarding its practical usage, accessories, qualities and all types of technical, visual and aesthetical features. The reviews so far explain that the quality of the image of the new iPod is very good and even the texts are highly visible. Still, the usage of the new device is more confusing. While some critics say that it revolutions the concept of iPod, which till now, it just meant hearing and not watching, as well, others sustain that the item is not that practical. Due to the fact that watching movies is a relaxant activity which requires a comfortable space and a certain amount of time, the iPod seems to promote the idea of watching movies on the run, while walking or doing some other activity. Even more, some people prefer to live the movie, with a wide screen in front of them, in the movie theatre or in their home. So, the idea of the iPod basically limits to watching music video clips or short episodes of comedy series. Even more, the battery of the new model of iPod dies after 2 hours of playing, which, in case of many movies, is not enough time to end. Still, while waiting at a line in the city or while sitting in the cab during a long ride, the iPod definitely provides the best way to spend the time. On the other hand, the new iPod is not all about playing movies or videos. Even thought the battery works perfectly for just 2 hours when playing a movie constantly, the estimated battery life is 20 hours (when listening to music), in comparison with the 16 hours that the last model of iPods offered, which is a big plus. Even more, the new iPod video has the largest color screen since the appearance of the devices in 2001, which can be used, besides playing videos, for a good visibility of the pictures and an increased sharpness of the text; plus, the new iPod video provides full-size thumbnails for photos imported from various cameras. Another plus in accessories is the protection sleeve for the main device, which comes as a result after iPod nano, meaning the previous generation of these product, which was easy to scratch. The sleeve is made of a synthetic material, in a pale nuance of grey with visible stitching and a velour-like inner surface. Besides the technical and practical qualities, the reviews also discuss about the new aspect of the device, which looks sharper and more elegant, in black and white colors. The new model of iPod shows, without any doubt, that the popular company and brand Apple are trying to evolve in order to satisfy the consumer’s needs, which are becoming more and more pretentious. Based on this, it is expected the new type of iPods to be improved even more with new video settings and accessories. (word count 568)

         
    Reviews about ipod video

     

    Reviews about iPod video The new iPod video has stirred a lot of reactions, a lot of reviews, discussing the advantages and disadvantages of its utility, quality and features. These reviews are important especially because of the fact that the new iPod video was launched without a serious study of the market, of the customer’s tastes and wishes. From this point of view this is a daring initiative and a great step in the video development. The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received. But on the other hand, the fact that the iPod video cannot be connected to the computer is seen as a disadvantage. The transfer from iPod to computer is not possible and this fact may be a suggestion for the designers and creators of the iPod video. Some customers are in love with this device because of the possibility of watching the favorite TV shows and ABC hits like “Lost” and “Desperate Housewives” even in the road. The stress of loosing the relaxing TV show or film may be very unpleasant especially in the case of difficult days at work. Therefore, the possibility of watching them on an iPod video is an excellent idea. Besides, the iPod video matches the crazy contemporary lifestyle, giving the opportunity of checking the e-mail, of finding out the time in other cities very useful especially in the case of people that travel a lot. Satisfaction and pleasant remarks are the main notes for the new iPod video, as it is really a great product. The fact that it has more features, more quality, longer battery life and smaller dimensions, thinner display is enjoyed a lot. A small disadvantage, compared to the great new benefits, is the fact that the images, photos from the iPod video transferred to the TV set are too bright, although very clear and nice. Another great advantage is the fact that the customers may listen to the music over 14 hours (it depends on the model). But the reviews point out a disadvantage – the fact that the video playback time is only 2 hours. Another disadvantage is the fact that the iTunes from the iTunes Music Store are too expensive, but taking into account the great quality of the sound this may not be such a great disadvantage. Besides, the equalizer may be set for a better quality sound. Some other reviews highlight the fact that the screen quality is clear and maybe clearer than of the most TV sets. This aspect may be put together with the fact that the screen is better and bigger although the display is smaller and thinner. A special attention may be paid to the fact that, as in other cases, some defect items may be in sale, but it may be exchanged within 14 days. Another disadvantage that completes the fact that the iPod video cannot be connected to the computer is that it doesn’t work well with wireless FM transmitters. This problem may be also managed with a cassette adapter for the iPod so that it would work great. Unresponsiveness and freezing video images are other problems mentioned in the user reviews. Hardware problems and the low quality of some songs may be other possible problems according to the reviews of the customers. These aspects seem to point out the fact that this technology is not mature enough and the new iPod video is from some point of view an experiment and a way of testing the market. Anyway, the fact that the new iPod video has reduced dimensions and may fit any pocket. Besides, the high resolution and the great quality of the songs are exclusive advantages and are mentioned by the customers with joy and satisfaction. (word count 662)

         
    The advertising campaigns of ipod and ipod video

     

    The advertising campaigns of iPod and iPod video The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns. The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand (Think clear). In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a big hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink. Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out or Daft Punk's Technologic. With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look. The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket. (word count 673)

         
    The aesthetics of the new ipod video

     

    The aesthetics of the new iPod video The iPod has been, since its release in 2001, one of the most innovative and popular digital devices in the world. Being produced by a strong brand such as Apple, the iPod became popular in a very short period of time. The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging. Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning. The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape. The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right proportion for the iPods, the device ranged between the thickest model, expressed in the 2nd generation of iPods and the almost as thick 4th generation iPod to the more symmetric models of the 1st and 3rd generations. Following these rules, the first 4 generations of the iPod managed the keep the right proportions that could permit the optimum use of the sound and later on, the photo features (even so, the iPod nano was considered to be too light and fragile). After the launching of the 4th generation of iPods, Apple were preparing to provide a new and even more innovative iPod, which was supposed to have a video feature, as well. At that time, the most significant concern of the producers was the fact that, due to the new iPod features, which had to permit a good visibility and a larger screen, the perfect proportions of the iPod might be ruined. As a result, the last generation of iPods is the thinnest of all; instead, the screen is larger, which allows videos to be watched much better. Since the original model, the iPod's height and width have remained the same. Still, the corners of the new iPod video are sharper, in comparison with the rounded edges of the previous models. Even more, the center button of the device is flat, without any convex potions, which characterized the previous models of iPods. The new iPod video comes in 2 colors: black and white, which adapt well to the color of the package, which is black and silver. With this colors (which are the same as the ones of the iPod`s nano colors), the new device seems improved and more refined. The black iPod has a chrome Apple logo, but the ear buds remain white, for both colors of the main device. The iPod has been constantly modified in order to establish the perfect size for carrying and listening to music while walking and sometimes dancing. The iPod video presents, besides an obvious technical evolution that allows now watching videos on this small device, a new appearance, with different proportions, which are adapted to the most important request: good visibility. With a larger screen and thinner aspect, the iPod video turns out to be a stylish and aesthetic product, which slightly changes the image of the previous models, yet keeps the brand features intact. (word count 666)

         
    The design of the new ipod video

     

    The design of the new iPod video The design of the new iPod video is similar to the previous editions, but it is thinner and has a slimmer build. The design was not surprising as it resembles a lot the others, but the new features and the improved once from the previous models were the ones who ensured the great success. The amazing feature is the dimension and the great capacities and features. The new iPod video is about 10 percent thinner than the last generation iPod and has even a greater capacity – the 4th generation iPod had 20 GB and the iPod video has 30 or 60GB. The LCD display of the new iPod video has a larger format – 2.5-inch format with QVGA resolution. You may watch a video while 65,000 colors are being used, fact that is possible due to the special screen of great quality and the finishing touch of the design. Most reviews point out the amazing design of the new iPod video, beaty that may easily caught the eye of any iPod fan. The sharp and colorful display is capable of increasing the great charm of this new item and may conquer any heart. The special design is given with the help of the clear polycarbonate case which plays at the same time the role of a protective case for the new iPod. It is, in a way, a classic design with any new input following the modern fashionable trends and refusing to create a new face for the popular iPod. Maybe this is the aspect that continues to attract customers of all ages, this being an available option for almost all tastes and preferences. Besides, the cases ar those who may be chosen taking into account the age, color preference or other relevant aspects. However, the slim design may be of great success, this being the new characteristic of the new iPod as compared with previous editions of iPods. Only with iPod nano and the 5th generation iPod the nuance of the interface was slightly changed, adding a “brushed-metal” effect. Even if you are not in love with the new features of the new iPod video, you may not deny the fact that its design is wonderful. And from this point of view it may be considered the most successful handheld video device. That is why the new iPod video has no competitors and may be situated on the top list of pocket video devices. The design of this video device of the new generation is therefore very important. The design of the new iPod video represents more than the tastes of the nowadays generations, but also the specific lifestyle always in move and almost always in a hurry. The simple and sleek design may be considered the most often mentioned advantage of the new iPod video. Some other mentioned advantages may also be included in the category of design – screen clarity, styling, very slim line, great integration with iTunes. The sleek design is also considered sexy by some customers in their reviews, fact that may point out the age of the customers, who use such a language – teenagers. Some other characteristics of the iPod video design may be considered the great picture quality, crystal clear display, slim and sleek accessory and accessibility in the navigation system. The most often mentioned disadvantage of the design of the iPod video in the reviews is the easy scratched surface. Maybe this aspect may be considered as a complementary negative aspect of the design surface quality. The most amazing aspect of the new iPod video design is the fact that it is provides complete waterproof protection. The new housing is said to offer great protection for the iPod’s video screen against scratches and other possible dangers or damages. Another special aspect concerns the fact that together with H2O Audio waterproof headphones it resists in a depth of 10 ft (3 meters). Besides, there are available leather flip cases with special design that provides easy access to all needed buttons while the iPod video is inside the case. (word count 681)

         
    The evolution of ipods

     

    The evolution of iPods – from their appearance to the iPod video The newest and most popular innovation in iPod technology is, for sure, the iPod video. Still, getting to this innovative device is just the result of a long research through the history of the iPod making. The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research. The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers. Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units since the release of the product). In 2005, the new and better iPod was revealed, when celebrating the 4th generation of these devices; the new model introduced, for the first time, the color screen. In the spring of 2006, the Samsung company announced that they were about to provide the media processor for a new iPod model, an improved version of the Apple’s device. Soon after, the 5th generation of iPods introduced the iPod video, meaning it has video playback capacities, video playing and better organization features. The launching was celebrated together with the innovative new models of iPods: the iPod nano, with color screen and the iPod shuffle, which were the best sellers of 2005. The 5th generation of the iPod was about to reveal many new and exiting features of the small device, all under the slogan One more thing... Basically, the iPod video or the video iPod was available on the market in both 30 GB and 60 GB capacity models, had ability to play both MPEG-4 and H.264and much higher resolution, up to 480/480. Having a 16-bit color screen and being able to display all kinds of videos on a TV set, the new product was a market hit since its appearance. Regarding the design, the new iPod comes, as the previous iPod (the nano model of the 4th generation) in 2 colors, white and black, but it has a multitude of applications and improved features: World Clock, Stopwatch, and Screen Lock applications, a smaller earphone, a thin slipcase, AC adapter and FireWire cable. Regarding the dimensions, the new iPod is 4.1 x 2.4 x 0.43 inches for the 30 GB version and 4.1 x 2.4 x 0.55 inches for the 60 GB version (which, in the case of the new model, are marketed at the same price). The screen size was modified to 2.5 inches (6.35 cm) diagonally, 0.5 inches (12.7 mm), meaning that the video iPod screen is larger than the previous one. Even more, the product is thinner than the last model, iPod nano, and the battery life increased from 16 hours to 20 hours. Still, being a video device, watching movies reduces the life of the battery to around 2 to 3 hours. With an exiting and evolving history, the iPod manages to be one of the most innovative products on the digital devices` market, with millions of customers all around the world and increasing sells. (word count 658)

         
    The image features of the new ipod video

     

    The image features of the new iPod video Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display. The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text. The screen quality of the new iPod video may be compared to the screen quality of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320x240. The resolution quality is comparable to the quality of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video. The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is possible now due to the next step in video technology. Besides, the new iPod video has also some amazing options with the photo album because of great quality of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos. Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set. The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features. Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly. The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people. The best combination of high quality image and high quality sound is to be found in the new iPod video. Still, the novelty is represented by the video features on a handheld device that represent a step in the video technology. (word count 682)

         
    The latest in ipods ipod video

     

    The latest in iPods – iPod video IPods have been a great market hit since their appearance in 2001, almost 5 years ago. Since listening to music is one of the favorite activities of today’s individuals, the constant evolution of this device was an important request, so the new product presented a diverse range of new features, accessories and capacities. The iPod evolved from a simple and basic music player to a sum of music player, recorder, and photo viewer and now to a both music and video device. The most important new feature of the latest generation of iPods, meaning the 5th generation, is the video. Basically, these inventive and technologically advanced, yet small devices support both MPEG-4 and H.264 videos at significantly high resolutions, which are not far from a VSH tape. Actually, in more precise terms, the H.264 codec can play video at frame rates up to 30 frames per second, video bit rates as high as 768 kilobits per second and pictures as big as 320 pixels wide by 240 pixels highparing the iPod video with the TV 27 FPS or the movies 24 FPS, it is obvious that the small device it is much better. Regarding the audio qualities, comparing to a CD quality, the iPod video is superior. On the other hand, the MPEG-4 video supports a bit rate of 2,500 kilobits per second and pictures as big as 480 pixels wide by 480 pixels high, meaning three times the size of the actual screen (in comparison with the H.264 video, which supports pictures the same size as the screen pf the iPod). The reviews on this item are so far, excellent – the quality of the motion images is great, with almost perfect colors, even when the device is connected to a TV set in order to watch a video. Even more, watching the videos on the actual iPod is possible due to a larger screen, which also allows the high visibility of sharp texts and photos. Still, even though the battery is claimed to last around 20 hours, which is an evolution since the last iPod model, the battery is much rapidly consumed when watching videos. The range of improvements since the last model of iPod is impressive: the new video iPod comes with a new design, but in the same black and white colors and with a new set of accessories, which range from world clock, smaller earphones and a thinner slipcase to AC adapter and FireWire cable. Concerning the new package design, the iPod video comes with a new look: the box is flat and in a square shape; the color of the new box is black with silver accents, such as the Apple logo and the text. The latest generation of iPods surprised the market in many ways: from the video capacities to the other improved features since the last model in 2005 and from the design and package changes to the wide and evolved range of accessories that are available together with the new iPod video. The evolution of the iPod shows an increased interest in constantly developing this device and always considering the needs and desires of the consumer. It is expected that the next generation of iPods to be even more optimized, with a lot of changes in the video settings and a longer capacity of the battery when watching videos. (word count 565)

         
    The photo features of the new ipod video

     

    The photo features of the new iPod video One of the newest and most popular digital devices on the market today is, without any doubt, the new video iPod. The small device has improved significantly since the last model` s launching and the main evolution is represented by the capacity of playing videos. Still, the new iPod video is not all about watching movies or music video clips, as it has various improvements since the last model, different accessories and improved capacities. As the producing company Apple claims, regarding the evolution of the product: Witness the evolution of the revolution. First it played songs. Then photos. Then pod casts. Now iPod plays video. Importing and saving photos was an important characteristic of the last models of iPod and it still is, even with the new video feature. IPod video, just like the previous generations of iPods, can import photos in digital format from either a camera or a card reader. One of the best options for these is the Apple Camera Connector, which works with both a camera and a USB card reader. Still, the usage of the Apple Camera Connector or Belkin Media Reader (for the other generations of iPods, excluding the iPod video, which is not compatible with Belkin) might cause the intense usage of the battery of the iPod, as well. With the USB 1.1 camera, the battery remains half charged after the procedure. While transferring the pictures with the UBB 1. camera, the iPod shows the thumbnails of the imported images. At the end of the transport, the images can be browsed, but they can not be displayed on TV. The new iPod video provides some options for the photo album, due to the high quality of the images and pictures. These can be rated or they can form slideshows and a major plus this fact that the new iPod video provides full-size thumbnails of photos. Another characteristic of the 5th generation of iPods which is connected with the photo feature is the large color screen that this version of the iPod provides. The screen is the largest-yet display which was created since the appearance of these items on the market. Even more, the screen shows sharp texts and optimized brightness; so long titles can be read easily. Due to this fact, the photos are large and sharp, as well. Even though the company Apple advertises the new battery life (which became 20 hours from 16 hours of the last model of iPods), the battery runs down quickly if the backlight is on. Still, the backlight is not necessary in most situations, as the text is readable and the images have a good visibility in sunlight or in intense indoor light. The photo importing and saving feature of the new iPod video has significantly changed in comparison with the last model of these devices, which lead to a better response from the public and a more optimized device. With the new range of importing and saving pictures, the video iPod presents improvements in this domain, together with the obvious improvements in the video processing. The Apple company symbolizes the capacity of the new iPod video, mentioning that the new device can store up to 15 000 songs, 25 000 photos and up to 150 hours of video. (word count 552)

         
    The sales of the new ipod video

     

    The sales of the new iPod video The iPods have been a market hit since their launching in 2001. With the appearance of the new iPod video on the market in 2005, the iPod became even more popular, as it achieved high umbers in sales and an increased interest from the public. The sales of the iPod video were, in general, better than the expectations. Considering the fact that the new product brought, indeed, something new to the market, which was never tested before and the customers were used to the idea that iPod stands for music and, in a smaller part, it stands for photos, the sales surprised the producers just like the product surprised the customers and the users. Basically, the iPod video present 2 variants of the device: the 30 GB model and the 60 GB one, which both play QVGA H. 264 videos. Over the last holiday season, the sales were very high, as people seamed to be more interested in purchasing such an item before taking the summer vacation. Due to this fact, the new iPod video turned out to be a great choice of spending the time during the holiday. In fact, the last holiday season brought a 30 % increase of the sales, which is a consistent amount. Even more, the new iPod video turned out to be an excellent Christmas present, as the sales indicate the fact that the sales of the iPods increased significantly before this important religious holiday. Another sales hit in the history of the iPods was the Apple iPod + hp, which was launched in the year 2004. In the first months of 2006, Apple reported sales of 565 million dollars, which was the highest number in the company’s history. In fact, Apple managed to ship 6, 16 million iPods during the first months of 2005, meaning a 66 % increase over the same period of time in 2004. The new range of iPods are supposed to be even more improved and have a new variety of features and new accessories, which will increase even more the popularity of these products. After the famous exposition called Macworld, which was held on the 10th of January 2006, the official speakers reported sales over 42 million dollars, which included a part of 14 million dollars, gained in the first quarter of the year. With even more expectations in sales for the future, the engineer team of Apple is focusing even now in producing a sixth generation of even more optimized iPods. Till the appearance on the market of the iPod video, the best selling product of the iPod series was the iPod nano, which had great results since the launching. The studies and researches show the fact that most of the part of the consumers want and easy personalization of their video content, meaning quality and inexpensive solutions that satisfy their needs. IPod video brought, at its launching, a new set of features that were about to change the perception that people had about this small, yet powerful device. With a memory that could now include a play list of 15, 000 songs, 25, 000 pictures and up to 150 of hours full with videos and movies, the new iPod was an innovative new product and the market embraced its originality and new and exiting features. (word count 557)

         
     
         
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