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    12 Successful forum viral marketing

     

    Successful Forum Viral Marketing In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research. 1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms. 2. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. 3. Choose forums that allow sig tags. If it’s possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining. After You Have Joined: OK…you have chosen two or three forums that meet your requirements…now what? 1. Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website. 2. Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned. 3. Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic. As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them. [Insert Your Resource Box Here] 326 words

         
    13 Ad swap magic

     

    Ad Swap Magic Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”. This simple list building formula can be summed up in two words: ad swap. Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list. Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours. The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite! You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list. Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free. [Insert Your Resource Box Here] (Words: 213)

         
    13 Getting your feet wet

     

    Getting Your Feet Wet – Begin Investing If you are anxious to get your investments started, you can get started right away without having a lot of knowledge about the stock market. Start by being a conservative investor with a low risk tolerance. This will give you a way to making your money grow while you learn more about investing. Start with an interest bearing savings account. You may already have one. If you don’t, you should. A savings account can be opened at the same bank that you do your checking at – or at any other bank. A savings account should pay 2 – 4% on the money that you have in the account. It’s not a lot of money – unless you have a million dollars in that account – but it is a start, and it is money making money. Next, invest in money market funds. This can often be done through your bank. These funds have higher interest payouts than typical savings accounts, but they work much the same way. These are short term investments, so your money won’t be tied up for a long period of time – but again, it is money making money. Certificates of Deposit are also sound investments with no risk. The interest rates on CD’s are typically higher than those of savings accounts or Money Market Funds. You can select the duration of your investment, and interest is paid regularly until the CD reaches maturity. CD’s can be purchased at your bank, and your bank will insure them against loss. When the CD reaches maturity, you receive your original investment, plus the interest that the CD has earned. If you are just starting out, one or all of these three types of investments is the best starting point. Again, this will allow your money to start making money for you while you learn more about investing in other places. [Insert Your Resource Box Here] (Words: 308)

         
    13 Search engine friendly pages

     

    Search Engine Friendly Pages There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts. Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically. Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently. Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

         
    13 The many facets of viral marketing

     

    The Many Facets of Viral Marketing In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are: 1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work. 2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website. 3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services. 4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time. 5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly. 6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic. 7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you. [Insert Your Resource Box Here] 307 words

         
    14 Building your list with articles

     

    Building Your List with Articles You can build your list simply by writing articles, whether you have thought of it or not. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL. It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost. If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part! You can start by writing and submitting your articles to trusted article submitter sites such as articlemarketer/ and begin your article marketing journey today. [Insert Your Resource Box Here] (Words: 226)

         
    14 How much money should you invest

     

    How Much Money Should You Invest? Many first time investors think that they should invest all of their savings. This isn’t necessarily true. To determine how much money you should invest, you must first determine how much you actually can afford to invest, and what your financial goals are. First, let’s take a look at how much money you can currently afford to invest. Do you have savings that you can use? If so, great! However, you don’t want to cut yourself short when you tie your money up in an investment. What were your savings originally for? It is important to keep three to six months of living expenses in a readily accessible savings account – don’t invest that money! Don’t invest any money that you may need to lay your hands on in a hurry in the future. So, begin by determining how much of your savings should remain in your savings account, and how much can be used for investments. Unless you have funds from another source, such as an inheritance that you’ve recently received, this will probably be all that you currently have to invest. Next, determine how much you can add to your investments in the future. If you are employed, you will continue to receive an income, and you can plan to use a portion of that income to build your investment portfolio over time. Speak with a qualified financial planner to set up a budget and determine how much of your future income you will be able to invest. With the help of a financial planner, you can be sure that you are not investing more than you should – or less than you should in order to reach your investment goals. For many types of investments, a certain initial investment amount will be required. Hopefully, you’ve done your research, and you have found an investment that will prove to be sound. If this is the case, you probably already know what the required initial investment is. If the money that you have available for investments does not meet the required initial investment, you may have to look at other investments. Never borrow money to invest, and never use money that you have not set aside for investing! [Insert Your Resource Box Here] (Words: 367)

         
    14 The importance of a good design

     

    The Importance of A Good Design Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in. Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter. Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality. On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business. On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.

         
    14 The subservient chicken

     

    The Subservient Chicken Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches. The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”. There are more than a hundred commands the chicken will respond to, including: · Michael Jackson dance moves such as moonwalk · River dance · The elephant · Lay an egg · Walk like an Egyptian · Yoga · Rage · Spank · Taco Bell · Fight When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly. Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken. There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank. A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty. [Insert Your Resource Box Here] 305 words

         
    15 Building your list with paid ezine advertising

     

    Building Your List with Paid eZine Advertising Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out. Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right. Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad. When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service. While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers. [Insert Your Resource Box Here] (Words: 259)

         
    15 How to know when to sell your stocks

     

    How to Know When to Sell Your Stocks While quite a bit of time and research goes into selecting stocks, it is often hard to know when to pull out – especially for first time investors. The good news is that if you have chosen your stocks carefully, you won’t need to pull out for a very long time, such as when you are ready to retire. But there are specific instances when you will need to sell your stocks before you have reached your financial goals. You may think that the time to sell is when the stock value is about to drop – and you may even be advised by your broker to do this. But this isn’t necessarily the right course of action. Stocks go up and down all the time, depending on the economy…and of course the economy depends on the stock market as well. This is why it is so hard to determine whether you should sell your stock or not. Stocks go down, but they also tend to go back up. You have to do more research, and you have to keep up with the stability of the companies that you invest in. Changes in corporations have a profound impact on the value of the stock. For instance, a new CEO can affect the value of stock. A plummet in the industry can affect a stock. Many things – all combined – affect the value of stock. But there are really only three good reasons to sell a stock. The first reason is having reached your financial goals. Once you’ve reached retirement, you may wish to sell your stocks and put your money in safer financial vehicles, such as a savings account. This is a common practice for those who have invested for the purpose of financing their retirement. The second reason to sell a stock is if there are major changes in the business you are investing in that cause, or will cause, the value of the stock to drop, with little or no possibility of the value rising again. Ideally, you would sell your stock in this situation before the value starts to drop. If the value of the stock spikes, this is the third reason you may want to sell. If your stock is valued at $100 per share today, but drastically rises to $200 per share next week, it is a great time to sell – especially if the outlook is that the value will drop back down to $100 per share soon. You would sell when the stock was worth $200 per share. As a beginner, you definitely want to consult with a broker or a financial advisor before buying or selling stocks. They will work with you to help you make the right decisions to reach your financial goals. [Insert Your Resource Box Here] (Words: 458)

         
    15 Using chat rooms in viral marketing

     

    Using Chat Rooms in Viral Marketing Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers. Have you ever been to a chat room and posted a message. If you have then you may learn some free web-advertising secrets on how to market your products and service in chat rooms. Chat rooms are usually broken into categories. You will need to find the right chat room where your targeted audience would gather. If there isn’t one, them you may need to create one. It will be of no use to create one that is obviously for the sole purpose of selling your product or service. Rather, it needs to attract people who would be interested in your product or service. For example: If you sell garden products, your chat room should be on the subject of gardening and not the brand name of the products you sell. Another way to use a chat room to promote your business is to include a chat room on your web site. Host a free online seminar in your own chat room about a subject of your expertise. Use your chat room to meet with your current customers and answer any questions or address and problems they may have. Regularly schedule free events in your chat room and be certain that your customers are made aware of when they will occur. For example, you might have an expert in the field available to answer questions on a certain day and between certain hours. You might, also, host other people’s chat rooms as an expert yourself. You, of course, could charge for this but it might be wise to do it free to gain publicity. [Insert Your Resource Box Here] 313 words

         
    15 Ways to improve sales through your website

     

    Ways To Improve Sales Through Your Website Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors. The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience. The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too. Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website. Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain. Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e. g. "click the button to buy now!").

         
    16 Investing basics

     

    Investing Basics – What Are Your Investment Goals When it comes to investing, many first time investors want to jump right in with both feet. Unfortunately, very few of those investors are successful. Investing in anything requires some degree of skill. It is important to remember that few investments are a sure thing – there is the risk of losing your money! Before you jump right in, it is better to not only find out more about investing and how it all works, but also to determine what your goals are. What do you hope to achieve with your investments? Will you be funding a college education? Buying a home? Retiring? Before you invest a single penny, really think about what you hope to achieve with that investment. Knowing what your goal is will help you make smarter investment decisions along the way! Too often, people invest money with dreams of becoming rich overnight. This is possible – but it is also rare. It is usually a very bad idea to start investing with hopes of becoming rich overnight. It is safer to invest your money in such a way that it will grow slowly over time, and be used for retirement or a child’s education. However, if your investment goal is to get rich quick, you should learn as much about high-yield, short term investing as you possibly can before you invest. You should strongly consider talking to a financial planner before making any investments. Your financial planner can help you determine what type of investing you must do to reach the financial goals that you have set. He or she can give you realistic information as to what kind of returns you can expect and how long it will take to reach your specific goals. Again, remember that investing requires more than calling a broker and telling them that you want to buy stocks or bonds. It takes a certain amount of research and knowledge about the market if you hope to invest successfully. [Insert Your Resource Box Here] (Words: 326)

         
    16 Refrain from buying bulk mails

     

    Refrain from Buying Bulk Mails I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep. Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true. What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is. Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox. That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list. On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete. When you read such ads again, tell yourself that it is a waste of money. [Insert Your Resource Box Here] (Words: 243)

         
     
         
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