Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. What is a perceived expert, you ask? Good question. Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce. The bottom line is this: why should a customer buy from YOU? A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers. How can you become an expert too? Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated. Here are some examples: If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on "How do I choose the right diamond for me?" or "20 ways to spot fake jewelry." If you operate a job search or career database, offer a wealth of guides and tips such as "20 ways to improve your resume," "what to wear at a job interview," or "how do I know if a job is right for me." If you are selling health related items (ie: vitamins, pills or creams), don't simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read. You get the picture. How can this help your web site prosper? People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. You are helping them make a more informed decision as to what to purchase while at YOUR web site. In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry. If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!
I’m a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month I’ve been spending a lot of time working on this blog and re-orienting myself on the Net. So every morning I let my four dogs out, grab a cup of coffee and toast a bagel, then run upstairs and get on my computer. Some days I need to be out of the house at 9:00 AM to get somewhere, and some days I have nothing but time. Either way there are three things I do every morning after looking over my emails. First I go and post an article to five different article sites. This ensures that a steady stream of new one-way links to this website is being produced. Then I go to my RSS reader and poke around for a while on the forums and blogs to see what is going on. I keep a notebook next to my computer and write down anything that I think I can use later. Then I get to the most interesting and important part of the morning — I go to my awstats page. Awstats is a basic site log analysis program that comes with most host accounts. I’ve always wondered how accurate the hit counts and other numbers really are, but that doesn’t matter because I’m not looking for counts…I’m looking for trends. Reviewing and understanding your site traffic logs can help you make more money by tailoring your site to meet the needs of your visitors. The first place I stop is my average page counts by day of week. I’ve noticed on AffiliateBlog that the traffic starts off strong on Monday, builds through Wednesday, then starts to trail off. There’s a small spike Saturday morning, but it’s a classic bell curve otherwise. What does this mean? It means that if I have something that I think is going to be well received I try to publish it on Sunday and get my pinging done for Monday. I’ve also noticed that my RSS Feed subscribership follows the same pattern. This all makes sense, because people start off the week strong and end it tired — including me. I breeze by the countries and note the flags because I think it’s cool. Next I stop at the section that shows the robots visiting the site. I make sure all of them have been there recently (especially Google), and I make a note if it looks like something is not right. I recently realized that one of the minor robots had never visited, so I went to the site and submitted a listing. If you’re curious about all the robots out there, go to Robotstxt and take a look. Make sure the major robots on the list have visited your site in the last month. If not, you need to get them there. I’ve noticed that MSN, Yahoo and Google (in that order) visit my site the most. You need regular robot visits to ensure your latest content is indexed and available to prospective visitors. Now we get to the fun part — the list of the most-viewed pages. This tells you which content people are most interested in, and which content isn’t really making the grade. The most popular post on AffiliateBlog has been The Ten Top Paying Programs at Commission Junction This Week. Oddly enough, a similar post about Shareasale is much farther down the list, meaning that people want to hear about top paying programs, but they want to hear about Commission Junction as well. I always watch for posts that climb up the line fast, and I always take note of them to brainstorm another entry that my visitors might like. I get some search engine traffic but not much, so I glance at the keywords. Judging by some of the keywords that appear there, this section isn’t very accurate. Still there? Okay…listen up. Here’s where you can really multiply your traffic, find some compatriots to work with and get some terrific insights into the minds of your visitors. Move down to the section that shows the external web sites that people are coming from. Understand…this is where your visitors saw something about you and clicked on it. Go through this entire list. I look for blog sites, web sites, social bookmarking sites (like del. icio. us) and forums that have not appeared before or have moved up fast. I click on the link and see where it leads. Then I see the context in which my website appears. Just as I do for people who trackback my blog (refer to it in their blog), I follow each link, get an email address and send off a quick email to the person thanking them for taking the time to mention my site. Nothing fancy — just a quick thanks is fine. The responses I get back are terrific. I would say that a large majority of them (80% probably) are responded to with amazement that I would take the time to acknowledge their actions. But why wouldn’t I? If someone takes the time to recommend you the least you can do is acknowledge that recommendation and be grateful for it. I love the site list because I find out some really interesting things. For example, my trackback to Google’s blog when they bought Writely was actually listed on the Google blog page and brought me some traffic. And I was on the front page of del. icio. us for a little while…long enough to get some hits that way too. It’s really interesting, and it’s really fun to go through. Sigh…I am a dork. One last observation…I noticed that the people bookmarking my page hovers between 7 - 10%, which isn’t bad. My RSS feed list at Feedburner hovers at about the same range throughout the month, meaning that more people bookmark the site than sign up for RSS feeds. I’ve pondered this all month, and I’ve decided that a large majority of my visitors don’t use RSS regularly. That’s why the new crimson box at the top of my blog pages has appeared today. I put together an email version of my RSS feed in digest form that I’m going to make available weekly. So there’s a ton of information out there in that log file — you just need to go over it carefully and think.
It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be! So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action. If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time. Formula for Success We’ve all stared at a blank page, at a loss for words or ideas…and wondered how in the world to write the article, proposal, report or presentation that’s due soon…with the deadline looming and no inspiration in sight. It’s the worst feeling and brings out the procrastinator in all of us. Next time you’d rather clean out your desk than force yourself to sit down and write something, try this easy approach: 1) Brainstorm a short list of things that your clients struggle with. What problems drive them to you? Why are they willing to pay good money for your services. Remember, it’s not about you -- it’s about them, their pain, and their needs. This is now your list of topics for articles and talks. 2) Pick one topic and answer the following questions: • What’s the problem? • What’s the lost opportunity? • Why is this important to address? • What will happen if it’s ignored? • What’s your solution? • What tips do you have for implementing your solution? • What example can you use to illustrate your point? 3) Write your answers to these questions and don’t worry about how it flows or even that you’re using good grammar. Just get your ideas on paper (or into the computer). Notice that by now, you have at least a page written. Pat yourself on the back and keep going. 4) Go back and clean up what you’ve written, add a catchy title and some headlines to break up the text, keep your paragraphs short, add some bullets or numbers to guide the eye. Maybe add references or a diagram. Step back and review what you’ve done. By now, you’ve got an article! 5) Ask a couple of trusted colleagues, clients or friends for feedback on your draft – really do this because it helps! Plus, it’s a great confidence booster and low-risk way to share your writing with a small audience first. 6) Put your new article on your website, offer to send it as follow up when networking, send it to current clients, use it as the basis for getting booked for talks (more on how to in a future newsletter)…whatever you do, don’t let it languish. USE it as a way of sharing your expertise. For more tips on how to share your expertise through writing, keep reading... Taking a page from Twyla Tharp’s new book, The Creative Habit, this prolific dancer and choreographer shares her tips for moving from procrastination to creativity, regularly and with ease. Apply these ideas to your writing and notice the difference… 1) Set up a creative environment that’s habit forming. Creativity doesn’t just happen, it’s a disciplined skill that can be learned. Creativity is not a mystical, elusive gift that’s only accessible to artists. Everyone can develop it. Set up the right conditions and it eventually kicks-in. For me, it’s the act of daily planning that clears my mind to make room for ideas to flow. For you, it might be puttering in your garden or going for a walk. Whatever it is, do it daily and be disciplined about it. 2) Use an organizational system for your ideas. Over the course of a month, I run into articles, quotes, websites, books, photos, experiences, and conversations…all of which inspire me for an upcoming article or talk. I capture them in folders, labeled by theme or big idea. When I’m ready to start writing, I draw on this collection of resources to inspire and guide my thinking. Twyla Tharp uses a box for each new project. You might find a binder the best catchall. Whatever works for you, the mere act of labeling and filling your container demonstrates your commitment to the idea. 3) Scratch. Scratching is about seeking inspiration to fill your container. I scratch when I flip through copies of Fast Company and Inc. Magazine or browsing in my favorite bookstore (where I found Tharp’s book!). I scratch while networking with other professionals and ask what they’re working on or stuck on in their business. This is about where you get your ideas…it’s kind of primal, and you never know what’ll inspire you. 4) Beware of these deadly mistakes: relying too much on others, waiting for or expecting perfection, overthinking, feeling obligated to finish what you’ve started, and working with the wrong materials. Any one of them will undermine your best efforts. If you’re stuck, look at each of these to see if they’re holding you back. 5) Find your spine. It’s your one strong idea, the toehold that gets you started. The spine of this e-newsletter, for example, is that writing is a core competency of effective marketing. Related to it is the inspiration I found in Twyla’s book. 6) Master your skill. You have to master the underlying skills of your creative domain, then build your creativity on the solid foundation of those skills. You can’t write or speak effectively about your chosen profession, if you haven’t mastered what you bring to the table to begin with. 7) Know the difference between a rut and a block. Writer’s block is when you’ve shut down and your tank is empty. In that case, you just need to do something – anything – to change the patterns in your brain (walk away, sing, get outdoors, do some yoga, cuddle with your pet…you get the idea). A rut is more like a false start. This happens when you’re using a bad idea, it’s bad timing, or you’re sticking with old methods that don’t work. Get out of a rut by questioning everything except your ability to get out of it. 8) Fail often privately. This includes drafts that get thrown away, early versions that you share with trusted colleagues, testing your message while networking (“what’s your impression of…?”). Then figure out why you’re failing (is it the idea? your timing? a matter of skill? judgement? nerve?) and address it before going public. 9) Believe in the long haul. Sharing your expertise through writing won’t be easy over night. It’ll take discipline to create a habit that eventually builds the skill. Believe me, it’s well worth it. I’ve found that committing publicly (i. e., to subscribers of this e-newsletter, due out on the first Wednesday of each month) creates the right kind of pressure to motivate me into taking a disciplined approach to writing. Writing one good piece per month is doable and frequent enough that your audience won’t forget you. Before you know it, you’ll have a solid repertoire of articles and speeches to draw from in your marketing arsenal.
I know that the majority of you at the time of this reading is about tired of or is now accustomed to spam and telemarketing. We are definitely tired of it, but I think we have grown to accept it. But at least now there are spam filters that block alot of it. One thing that I have learned from all of this, is that this form of so called "marketing" being that of spam, telemarketing(phone spam),and of course snail mail spam, is not the way to conduct business in a civilized manner. It might work for some people some of the time. For long term success and successful relationship building, I doubt it. I equate this to chaotic marketing. I don't see how anyone doing this type of marketing is actually succeeding. As a matter of fact, its rather monotone. The spam that I receive and the telemarketing that I used to receive all reads or sounds the same as any other form of spam. Day in and day out, I see the same type of emails from people trying to sell me on their business. Join my business, mine is the greatest. Make lots of money. Meanwhile, the next spam down from that one and so on is the same just a different persons name attached to it. I remember when I was a kid, my friends and I would go swimming at a local pool and we would play a silly game which worked like this. Go underwater, talk, and I will try to guess what you are saying. What usually happens is, you go underwater... your friend talks...you have no idea what he just said... he tries again... you laugh... he laughs...ou swallow alot of water... and you come up for air coughing with a bad taste in your mouth realizing you almost drowned. I received this one email not too long ago. The person writing seemed interested in my business. I pointed him to my website and told him if he has any questions just send me an email. Well the joke was on me. He wasn't interested in my business. He responded by begging me to get into his business."Please... Please... will you get into my business". Huh? You have to beg to get business? How long do you think you will last? Hmmmmmm. To me, thats what most of the marketing that I see sounds like. Talking underwater. I hear you, but I don't know what you are saying because I really don't care. What usually happens in this situation for most people, is they do not realize the problem and they are doing what their upline told them to do or they are copying what everyone else is doing. How can you stand above the crowd if you are doing what everyone else is doing? Bottom line, you can't and won't. Therefore, if you are doing the same with your marketing, stop... re-think and plan what you are doing... and stand above the rest. Don't drown in the big pool of monotone marketing because noone hears you. (c)Copyright 2006.All Rights Reserved
A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list. Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off. Why? I discovered I had a number of well-worn excuses: I don't have enough time. The project seems too big. It won't hurt to put it off a little longer. I feel no pressure to get it done. Maybe it isn't important after all. When I looked at the tasks I did complete, I assumed they would match my highest priorities. Right? Wrong! I surprised myself to learn that priority had almost nothing to do with it. Instead, the major factor in my decision to complete these tasks was the "Big C" -- Convenience. I could finish them quickly and easily. I could complete them in one sitting. And I felt really good when the job was done: instant gratification. So, what did I do with my 5-page to-do list? I deleted it. Now I feel much better. When your prospective clients need to hire a lawyer, do they hire you? Or are they skilled at finding ways to "put it off until tomorrow" -- or much later? I encourage you to make every aspect of your law practice convenient for both your prospects and clients -- because if they face any obstacles, they may have all the reason they need to do nothing. Now, here are 12 smart ways to make your law practice more convenient: Smart Way #1: Make sure prospects find it easy to learn about you. This includes having an education-based web site that answers their questions and explains in detail how you can help them. Also, I suggest you have an educational packet that contains articles and information about your services, which you can send by mail or e-mail. mart Way #2: Make sure prospects find it easy to reach you. Do you accept phone calls from prospects -- or do you insist that they come into your office before you'll speak with them? Do you offer a toll free number -- or do prospects have to pay to call you? Do you respond to e-mails from prospects? The more convenient you make it for prospects, the more calls you ll receive. Smart Way #3: Make sure clients find it easy to reach you. Are you available by pager or cell phone in an emergency? Can a client reach you quickly and easily on the phone? Do you return calls promptly? Smart Way #4: Make sure prospects find it easy to get to your office. Is your office on or near a major street? Is your parking area close to your building or office? Is your office at a convenient location in the building? If on the second floor or higher, is the elevator close by? Smart Way #5: Make sure prospects find it easy to meet with you. If prospects have a hard time coming to your office, will you go to their home or office? If weekdays are difficult for them, will you meet with them in the evening or on a weekend? Smart Way #6: Make sure prospects find it easy to hire you. Can they hire you without having to drive to your office? Can you send your engagement letter or contract by fax or e-mail? If you have an established relationship, can they hire you simply by calling you on the phone? Or by sending you an e-mail? Can they hire you without a retainer? Smart Way #7: Make sure prospects find it easy to pay you. Will you accept personal checks? How about credit cards? Do you offer a payment plan? Do you provide postage-paid business reply envelopes to make sending their check more convenient? Smart Way #8: Make sure prospects and clients find it easy to provide you with the information you need. Do you have a form they can fill out and send by fax or e-mail? For larger packets, do you provide self-addressed UPS or FedEx labels? Smart Way #9: Make sure prospects and clients find it easy to remember appointments and other important dates. Do you send them a calendar of upcoming dates, including what you need from them -- or expect of them -- by those dates? Do you send letters or e-mails reminding them of appointments? (A more tactful way to remind them is to ask if this time is still convenient for them.) Smart Way #10: Make sure clients know when to call you to update documents. You might provide them a list of criteria or events that should prompt them to contact you. Smart Way #11: Make sure clients find it easy to refer their friends and colleagues. You might mail to each client your referral brochure, which contains a complete listing of your services and contact information. Consider providing clients with referral postcards they can give to friends and colleagues to request a meeting with you. Offer educational seminars so clients can bring friends to meet you and hear your message in person. Smart Way #12: Make sure clients find it easy to remember you. You might provide things that contain your contact information, such as calendars and paperweights. Send cordial-contact letters. Mail them your newsletter. Don't overlook greeting cards, gifts and donations given in their name. Also, consider hosting special events like art walks and wine tastings. In summary: Convenience is a big factor in how prospects and clients respond to your marketing efforts. Don't allow even the slightest obstacle to come between your prospects and you. Instead, emphasize how easily prospects can do business with you. In this way, you melt the ice that freezes many prospects in place -- and help them realize that working with you is an easy, positive, rewarding experience.
Say you are about to launch a new product. You spent months or even years developing the product and studying your target market. And after what seemed like eternity you are finally ready to introduce your creation to the market. The big day arrived; you opened up early and are ready to flaunt your biggest smile to everyone who comes in. By mid-day you noticed that even though many people come in to check out your product only few actually buy it. Now this gave you something to think seriously. What could possibly be wrong with your product? Perhaps there is nothing wrong with your product but there can be something terribly wrong with your marketing strategy. When people are looking for products or services to avail they usually go for ones that they are familiar with or have long used. This way they can be sure that they are getting the most of their money. So for a business owner like you who is just starting up in the business industry, it is important to make a good first impression. Sure, you can do this by offering discounts and other special offers. You can even put a large banner in front of your store announcing your special opening sale. But when are not able to offer the right image you may as well consider hiding in your den and reflect on what you need to improve in your marketing strategy. But then again you may be doing the right strategy and using the right advertising trick. But have you looked at your logo? That’s exactly what I’m thinking. You could have overlooked the most important part of your product – your logo design. Logos often tantamount to a company’s image, hence, whether it is hip, chic, interesting or boring it is essential to create a logo that gives the right impact to the customers. It doesn’t really matter if you, your friends or employees like or does not like the logo. What is important is the impression that it gives to your customers. A good logo must represent the business image appealingly and effectively. It must likewise be practical and functional as complicated logos often leave customers confused and wondering what is actually being sold or presented. Keep in mind that less is always more. Hence, a simple logo design will most likely seal the deal and help you grab more customers. Certainly a colorful and over-designed logo will catch more attention but no company achieves success based solely on their logo. So a simple flexible logo is more likely to entice prospects to actually buy your products and avail of your services. A combination of art, science and psychology often creates a good logo. A designer should know this, so if you do not know how to design your logo you can ask their help. Remember that a poor logo can ruin your image but a good one can instantly create name recognition and can boost company sales and services.
: You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you're in business for yourself - whether you like it or not, feel like you're good at it or not - you are a marketing and sales person. I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your marketing and sales efforts, your results will increase dramatically. Attitude: Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients.
When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you'll become more attractive to prospective clients. Belief: You don't have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions.
I call it a self-fulfilling prophecy. If you believe that can't do something, you're right - you won't do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will. If you're persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you'll find what works for you. You'll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently!
: It wasn't long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn't the case anymore. Thanks to the internet and the declining cost to advertise through a growing number of mediums, companies are able to compete on a national and sometimes even global scale. Gone are the days of being the only video store or travel agent in town. Now all a consumer has to do is spend a few minutes signing up at Netflix or browsing Travelocity from the comfort of their home or office. Some companies are making it easier for consumers to get what they want, how they want it, when they want it, adding a certain level of transparency to their respective industries. A consumer doing their research is probably going to know more about how you stack up against your competitors than you do most of the time. If you're concerned about this, it may be because you aren't doing everything you can to provide the best possible service or product to justify the price you're charging. It could also be because you don't know enough about your competitors and their business practices. Rather than looking at this new playing field in a negative light, you can use it to your advantage. Consumers can quickly compare your product, service and price to most or all of your competitors - often in a matter of hours if not less, but you can do the exact same thing! By keeping tabs on what your competitors are doing you will be more competitive because you are proactive. You'll be keeping them reacting to what you are doing rather than the other way around. Are you ready to start competing on a new level? Set aside some time and do your homework. Learn as much as you can about your three biggest competitors and then stay one step ahead of them. You'll be surprised how much your profits increase!
: Well, do you? If not, how do you have time to run a profitable business? By profitable, I am not just talking about money. I also include time to do what you want in profitability. Time is money right? I am going to give you golden nuggets of time management wisdom that I personally use in my direct response copywriting business. To qualify that these actually work...I utilize all of these methods personally, and I "work" no more than 4 hours a day! Use them in your business today! 1) The foundation is your desk. How clean and organized is your desk? Do you adopt the principle of "use it, file it, or throw it away" with every single item that comes across your desk? You either use information (paper, email, whatever), file information (only if you have TIME STAMPED when you are going to use it), or throw it away completely! Some items are just not important enough to waste valuable time on. 2) Magazines, do you read them? Really, do you? Or, like I used to, do you let them stack up in a pile...hoping to get to them someday. When you finally do, they are outdated...
or you manage to read a small part of a magazine, then throw it back on the pile you created. Here is the secret: Use the table of contents! Find those articles you like right away, and rip or cut them out of the magazine!
Then, read now, or file the article in a folder for that magazine subject or title. It is much easier to read the articles you are interested in only...and it makes sense. 3) Do you find yourself listening to audio recordings? If so, a real timesaver is to listen to the recording at double speed (2x). In 99% of the cases, you can still understand what is being said, and it doubles your efficiency in getting information.
This cuts your listening time in half! 4) How organized is your office? No really, I mean it. Is your office chair in easy reach of filing cabinets, supplies, and other necessary items without having to get up? Getting up and down for a few seconds each time adds up quickly...this technique alone can save you an hour a day! What can you do with an extra 60 minutes?
Perhaps take lunch? 5) How do you process "interruptions?" Do you end up checking a blank email box 20 times a day, or check it three times at specific times of the day? Do you schedule phone calls, or do you pick up the phone and answer it every time Aunt Mable calls? How you handle your incoming activities (phone, email, people visiting etc...) can seriously take away from your valuable time! Remember one idea here...
NOBODY AND NOTHING controls your time except YOU! It is a conscious decision that you make to take a phone call or send another email...attend a meeting...or any other time suckers. Please don't take it out on other people when "you don't have enough time.
" It is YOU that made that decision in the first place.
Home business MLM has never been easier these days. With the emergence of electronic tools and other gadgetry, coupled with the Internet, your task has been chopped down in half. Nothing can beat the business or opportunity that MLM home business can give. Besides, how do you beat working at home in your blue jeans, never going to an office, and making more money than the people you might have worked for? Once an MLM business is established and well under way, a typical week might take 3 to 5 hours of some form of enjoyable work to keep your network running smoothly. That’s it. Your working day is finished. It does not take a rocket scientist to make a network work. There are also no magic bullets, books, software, devices, meetings, and tapes that can make it any harder or easier. Many years ago, just the thought of MLM affiliate programs, franchises and home businesses are enough to scare people off. The reason? All the extra hours that people have to put in to make things happen. There are also those MLM home business programs that say they are the best. Only to turn out bankrupt in an instant. This and other reasons of the same kind have marked MLM as phony and the people behind, not to be trusted. If these people only had to think for a while, they would have realized that there is no such thing as best program and best company. The concept of being the “best” is depending on the characteristics inherent that is shown and is approved by others. Reading, studying and learning about MLM home business is the most effective way. Then it would be now up to the marketer to think how he or she can input those learnings in his own MLM home business. In order to build your MLM home business, you need to understand one simple aspect. It is a business and definitely not a hobby. Also remember that nothing is free. So it is best to understand up front that you are going to spend some time and money. That simple. Understand also that things being offered for free are not likely to be useful and effective. If things are free then you probably will get free stuff that would not work. Find a product or service that you really like. Join a company that sells just that. Then build your own MLM home business using a system that can work using the internet. If this is like the other types of business, you will need the necessary business skills to run their new venture to ensure its success. However, an MLM home business marketer needs no special skills to run their multi-level system. Any skill a network marketer may need, they can learn while running their MLM home business based from their marketing plan. MLM home business is a smart business sense for anyone wishing to start a home-based trade. There are many benefits to MLM home business. It cost next to nothing to get started, you get a proven system like that of a franchise opportunity and you can be in profit in months rather than in years. Therefore, if you desire more income while still working a 9 to 5 job, or to build your retirement income then should seriously consider MLM home business as your vehicle for you and your family’s financial well being.
Your website is the first thing your new potential customers will see when they meet you. Are you making a good first impression? Meeting someone online is little different than meeting them in person; unfortunately, you have less than a minute to catch their attention and keep them reading. Do they like the look of you? Are you saying what your customers are looking to hear? With the future of your online business riding on your words, are you making a good impression? Here are five ideas to have your customers staying longer and remember you long after the encounter ends: l. Dress nicely and be well groomed. Have you ever been to a website you were ready to leave as soon as you got there? Me too. Chances are things were too loud and too busy. Though there may have been something there of interest to you, you weren't likely to have found it. So what is the well groomed website wearing this season? Not too many loud flashing headlines. Instead, make sure your site is calm and confident. Your headline and first paragraph should be a summarization of the website theme. Who you are, what you're going to share with them and why you decided to do so. No one likes to read half a page only to find the site didn't deal with their issue of interest. No flashing lights, no neon headlines, no blaring music or boisterous sales pitches blasting away. 2. Have a nice voice; be friendly and pleasant. Have you ever met someone you initially thought you'd like to get to know... and then they opened their mouth and you realized you knew all you needed to? Your website should speak to your readers like a good friend might. Be easy to understand. Write in short sentences, with short paragraphs. Each paragraph should have a theme, stated in the first sentence, and elaborated on through its conclusion. And though it's so tempting to put some fancy font on your website, you have no idea what they'll see. Stick to the basic Arial, Helvetica, & Sans-serif fonts. They're easy on the eye. 3. Talk just to them; treat them like they're the only one. Rather than talking to the masses as a whole, write to a particular person. Picture them in your mind and write as though you are having a private conversation with them. Be their friend - This is something for 'you', not just anyone. They'll feel like you really like them and like they have your undivided attention. Always use active voice rather than passive. It will make them feel as though you're speaking directly to them. 4. Always focus on their needs rather than being pushy and trying to move too fast. Nobody likes to be around someone who pushes the relationship too quickly. You want to get to know someone before you get too emotionally involved. There was a reason this person chose to visit your website. Address that need. How can you solve their problem? Don't tell them what you have; tell them what problem of theirs you can solve. Making a purchase is an emotional decision. If you move too quickly, they won't be ready to commit emotionally. Get to know them first. 5. Give them a reason to stick around or come back. Give them something they can't get anywhere else. While yes, they probably won't feel as special at any other website, but on the off chance the competition is also following these five steps, give them a free mini-course. Let them see you care about their success and about them. Show them you value the relationship. Give them a free report; something to help them reach their goal. If you follow these guidelines, you'll make a wonderful impression and your new friends won't want to leave. They'll appreciate your thoughtfulness and stick around long enough to see what an absolute 'peach' you really are.
The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind. If you are in the business of Internet marketing, you probably read many advertisements each week. If you have the desire to improve your ad writing abilities, take the time and look at other ads. Don't just skim over them and dismiss them. Actually take the time and study which ads grab your attention. Take those that are appealing and copy them to a file. Set aside some time and look at those ads that caught your attention. Look at each individual ad and see what part of that ad grabbed your attention. Make a list of the points that were appealing to you and things that you feel would catch the attention of others. Now that you have identified some things that you believe made these ads successful, it is time to use that information for your own benefit. At first, substitute your product or advertising information in some of the ads that you like. Then start making small variations to these ads to make them original. Keep working in this fashion and pretty soon, you will be thinking up your own variations and original ads that will sound catch as well. This is one way to get the creative juices flowing. Most people have a difficult time getting new ideas for ads. Using other successful or appealing ads as a guideline, can sometimes get you over the hump and started towards writing your own successful ads. Don't just substitute your product or business idea into another ad and leave it at that, make it your own work. Advertising is such an important part of your online business, so spend some time and work on your ad writing abilities. With a little practice, you will be amazed at the thoughts that start flowing.
There are a number of things you need to make money on the Internet, but the most important is targeted traffic. Think about it, having a good product won't make you money if nobody sees it, a good headline, good copywriting, nice website, none of these things will make you a dime if nobody sees them. Just knowing that targeted visitors are the most important part of making money will do us no good unless we take action. How are we going to take action? We get going, going to where the targeted traffic is, and the traffic is at Ebay. Would you be surprised if I told you over 12 million people visit Ebay a month. I haven't checked all the sites on the Internet, but I doubt there are many sites bringing in that much traffic. Ok we have solved one of the main problems with making money, we now know where we can get targeted visitors, but don't be fooled thinking it will be a piece of cake just because we overcame the main problem. You see we are not the only ones that know where the traffic is, so we are going to have a lot of competition. What can we do about the competition? I would just send them an email and ask them to stop selling so I could sell my products and make a lot of money. Now if that doesn't work there are a few more ways we can beat the competition. It might be easier if I just list them below. 1. Since most visitors use the search tool to find a product on Ebay we would want to make sure we were using the best keywords we could come up with that describes the product we are selling. 2. We would also want to take our time and make sure we list our product in the correct categories. 3. If we can find a unique product with little competition that would be great, but we will need to be careful with this, because if no body is selling it, it could be because there is little demand for it. 4. If we find a product that we can buy at a lower cost than our competition then we could sell it at a lower price than the competition. I think we have a good idea how to sell on Ebay, but we need a product to sell. If you are new to Ebay you could start by selling products you have around the house. That is how I started, I did a check on Ebay to see what products were selling and what they were selling for. If there was a high demand for it and I had one, I would take a picture of the product and offer it up for auction. You would be surprised at some of the objects people will buy. After you have sold all you have around the house you will need to get a tax number from your state tax office and sign up with a wholeseller. You can search the Internet to find a wholeseller, but there are lists you can buy that will save you a lot of time and will list the top wholesellers. You can find wholesellers that don't require a tax ID, but I would not use these, because I don't think you will get the best price or best products from them. Since there is so much competition you want to make sure you have the right product at the best price. There is no way I can cover the whole process of selling on Ebay in one article, but I hope this has been some help to you. Good Luck!
Now that you have a brand new and fresh web site that you will be putting in circulation in the very near future, the next step you will need to take is advertising for this site to make a huge impression on the market. How does one go about writing a strong press release for an impending site introduction? You are not alone if you are unsure on how to go about this, but there are a few suggestions to get you started, here are some that have been successful in the past. Remember the one fact to keep in mind is that you are going to need the public’s attention, on this media release it is extremely important to remember the fact that the news sells. What you need is very convincing line in communication to get your message across. If an editor finds material that is counterfactual and deliberately untrue or promises that are just not reasonably accepted, they will rubbish the media release. Some of the most frequent are, one of a kind, changing the face of the world, or everyone wins. The entire premise is to act and think like a reporter to get the word out in that media format. If the release is not in a journalistic format, it will not be taken in earnest. A good measure would be to make the title around ten words, keep it short to grasp attention. A brief summary of the information should be in the headline, and should be powerful and hard-hitting. You are trying to reach the mass public; it should be as wide as a roadside sign or billboard. The best way to get a good review is to have the editor notice your release above all others, this can be done in just a few words. Just like all good journalists know the most effective and important part of the release is always the opening paragraph. This can be referred to as the summary lead. It is always the most essential element of any release that you incorporate the familiar 5 W’s of journalism, and not to eliminate the single and most influential H. who, what, when, where, and the single how are the mainstay in quality information that everyone truly looks for when reading a release. It is imperative on this note to embrace them. This is the body of the information with the introduction and the closing statements surrounding this bulk. It is the introduction that leads the readers down the path of yearning for more on the subject so it must be dynamic. This opening paragraph is what is known as the hook. This hook not only has to seize the audience’s attention but the press and the editor as well. It is not always an effortless task when Writing press releases. The hook in every sense of the word is strictly fact and not a system of persuasion to the multitude.
In order to succeed in MLM, you are going to need a steady supply of fresh-targeted MLM leads that are anxious to get started in this business opportunity. MLM lead vendors know this little fact too and they can see you coming a mile away. This can pose a problem for all but the super savvy network marketers and people with extra-ordinary telephone skills. Here are 5 of the most popular reasons you may want to consider generating your own MLM marketing leads. 1. Quality. When you purchase MLM leads from a leads vendor, you are buying a list of names and contact details that have been generated in a very generic way to maximize the response rate of the lead generators advertising campaign. These MLM leads are not necessarily generated from the most targeted means of advertising. These leads are not selling them on any specific type of business. When you are using this type of lead you really don't know what type of business they may be interested in. In the end, you are left to sorting and this can be a time consuming procedure. Generating your own MLM leads with a website you have control over changes all this. 2. Responsive. MLM leads that you have generated on your own are usually much more responsive than leads that you would have purchased from a leads vendor. Most probably they have not been contacted by several different network marketers and their name has not been sold over and over again by some of the leads vendors out there. Leads that you generate are as fresh as you can get and they are exclusive to you only 3. Real-Time Leads. One of the most popular reasons for a network marketer to generate their own MLM leads is that you can receive them in real-time. This is especially powerful for people who are in the higher ticket business opportunities and they need the highest quality lead they can get. Nothing beats having company specific real-time leads in your inbox waiting to be contacted about your product or opportunity. 4. Custom Surveys. When you are the lead generator you have full control over the questions you want to ask your prospects. You can simply qualify or disqualify leads based on the questions they have answered on your lead capture page. It is a wise idea to always run a "Comments or Questions" or "Tell Me about You" space on your lead capture page. Not every single prospect will fill these fields out but when they do it will be the most valuable piece of information you receive next to their name and number. Anything a prospect is willing to share with you before the initial contact is like an icebreaker. 5. Cost. Generating your own MLM leads can actually save you a lot of money if you spend the time to setup some solid advertising campaigns. Like many leads companies on the web you would not have the high cost of employees either. Your cost to generate your own leads will be your advertising costs and any other tools you may be using such as lead capture pages and auto responders. These are just a few reasons you may want to consider generating your own MLM leads for your specific product or opportunity. It could make a difference in how effectively you market your program.