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    Free Essay
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    Ruin not thy word of mouth quest

     

    Robert D Clarke, copyright 2006. "The greatest power is often simple patience." - E. Joseph Cossman Highlights Opening a sale is more difficult than closing it Most valuable word in your presentation: Consider Introduction One of my mentors is James English. He consults to sales organizations, large and small. He has been self-employed for more than 40 years. Invariably, he is contracted to help staff close sales. Jim believes people have more trouble opening the sales process than closing it. I agree. Most Valuable Word in Your Presentation Sales trainers teach you to present to people who have needs you can fill, and who have money to pay for your service. Jim determines (in seconds) whether a prospect is interested in his services. His opening statement is, 'May I request an opinion and direction from you?' The answer is usually affirmative. He continues with a statement tailored specifically to his listener, then uses the single most valuable word in an opening presentation. Let me demonstrate, using Network Marketing as an example. 'It seems every successful person in Network Marketing tells me their team members are reluctant to present the business opportunity to potential recruits.' Let your listener think about your statement. Generally, they’ll give you their opinion about its validity. When they’ve responded, (usually with a nod or a statement), continue. 'If I could show you a way to overcome your team’s reluctance to make presentations, might you consider doing business with me?' Pause before consider. Emphasize the word. Pause after consider. There is no other word which so quickly qualifies your listener. And Their Answer Is... Yes, I’d consider it. They’re not immediately committing to buy your service, yet given you permission to continue. Although they may not say it, their mind is thinking, 'Tell me more. If I like what I hear, I may buy.' No, I wouldn’t consider it. Thank them for their opinion. Ifthey are not open initially, they never will be. Move on. They saved both of you time which would have been totally wasted. People don’t like to buy. They don’t want to be sold. Your time to attract their interest is restricted to about seven seconds. In that time, you can ask only one question. Who could I talk to who may (pause) consider (pause) my services? This open-ended question focuses your listener on a specific person. Summary Feedback from many sources (including several professional sales trainers) convince me consider is the most important word in any opening presentation. It is also the key word when requesting referrals. Excerpted from "How to Increase Sales at No Cost" Robert D Clarke, 108 pages, paperback, copyright 1994. Online version copyright 2006.

         
    She loves me she loves me not the bottom line about what mlm really means

     

    Remember the old commercial that pitched some women’s shampoo. It went something like; "if you tell two people, who tell two people, and so on, and so on..." The point it tried to make was if everybody who used the product told two other people about it, soon everybody would be using the product. That is exactly how MLM (Multi-Level Marketing), also called Network Marketing works. It is referred to as Multi-Level, because your business consists of different levels. In theory, as you go to each lower level in your business there are more people. Each MLM has it's own structure, or matrix. In the example, I am using a 3 x 5 matrix. In other words, in your business, you may have only 3 people on your first level. And, your business may be five levels deep. Think of it as, "if you get three people, who get three people, and so on..." In this example, only you are on your first level. Level 1 - This level consist of you. Level 2 - This level consists of the first 3 people in your business. Level 3 - This is the first 3 people in the business of those on level 2. Level 4 - This is the first 3 people in the business of those on level 3. Level 5 - This is the first 3 people in the business of those on level 4. When level 2 is filled, there are 4 people in your matrix. You and 3 others. When level 3 is filled, there are 13 people in your matrix. When level 4 is filled, there are 40 people in your matrix. When level 5 is filled, there are 111 people in your matrix. If you recruit 3 people then your 2nd level is full. These 3 people can recruit 3 people each for their 2nd level. That fills your 3rd level. This process repeats all the way down. If you recruit more than 3 people, then these recruits go downward in your matrix to fill the 1st empty position. This is known as spillover. So, some of the people in your matrix will have their matrix partly filled by you. And, your matrix may be partly filled by the person who recruited you. OK, so what does this mean? When you decide to join an MLM, or network marketing business, you are going to be selling, or marketing, some product, or service. For your efforts, the company that owns the product or service will be paying you a commission. Sell 10 products or services in a month, you get 10 commissions that month. If that product sells for $15 and you get a 20% commission, then you earn $30 on 10 sales. But, with MLM, your efforts are duplicated. You will be earning commissions on the efforts of all the people in your matrix. Now, the commissions you earn on them will usually be less than the commissions you earn from your own efforts. And, each MLM will have it's own commission structure. You may earn a different commission on sales on each different level of your matrix. The key is in this duplication. If each of the 110 other people in this example matrix also makes 10 sales, then you would not just earn commission on the 10 sales you made. You would earn commissions on 1110 sales that month. In other words, if you earned 5%-10% on sales made by the people you recruit, and if they made 10 sales each, you could earn about $1300 for the month, even though you only sold $150 of products yourself. That's the power of duplication. Let me include a bit of a disclaimer here. This matrix structure almost never works the way it does in the examples. First, you will probably never get a full matrix. Second, you may never get many of the people in your matrix to actually make many sales. It is entirely up to you to generate the sales. You may need to motivate the others to sell. In a MLM, or network marketing environment, there are three types of people. There's you, your upline, and your downline. And, you are all three. Your upline consists of the person who introduced you to the business. This person is sometimes known as your sponsor. The upline also consists of the person who introduced your sponsor to the business, and the person who introduced them, etc. Think of the upline as your parents, grandparents, great-grandparents, etc. in the business. Most MLMs require your upline to provide some type of training to help you succeed in the business. Your upline will usually earn commissions on the products you sell. So, in reality, the better training, and help they provide, the more commission they will make. Also, the better they train & help you, the more sales you will make. And, the better you will be able to train the people in your matrix. As soon as you recruit someone, you become part of an upline. Your downline consists of your matrix, which has already been explained. Everyone you bring into the business, and the people they bring in - are your downline. You earn commissions from these people. As your 'upline' should have trained you, it is up to you to train them. The better you train & help your 'downline', the more sales they can make. They are also better able to train their downline, some of which is also yours. Does this really work? Yes and No. How's that for being evasive? The fact is there are many bad MLMs. Most of these MLMs work only for a few people at the top of the original matrix for the company. Most of these rely mainly on recruiting new people, filling the matrix, and paying a "sponsoring bonus" for each person recruited. There is little emphasis on selling a product, if there is a real product at all. The good news is there are also some good MLMs. The good ones provide lots of training. They also put the most emphasis on the products. The products are not leads, mailing lists, recipe swaps, or anything like that. The products are real products that anyone & everyone may use. So the bottom line answer is, if you are in a good MLM, yes it can work. Tips on how to find a good MLM, or network marketing business, are covered my article, "My Dad Can Beat Up Your Dad: How To Pick Which Networking Business Is Right For You". ------------- This article is copyright © 2002. Dan Levy. All rights reserved, except as noted. You are granted distribution rights, but this article may not be sold.

         
    So you want to be a millionaire

     

    Who doesn't... I come across so many people that say "I'm going to make a million dollars in network marketing". I have conversations with people telling me how they're going to become millionaires. That's great I'll help you reach that goal every way I can. But you know what? Not everyone is going to make a million dollars in network marketing... and that's ok. Most people's lives would change with an extra $500 or $1000 a month. If you're in network marketing the opportunity is here to become a millionaire. let's talk about that for a second. To become a millionaire in network marketing is going to take lot of WORK. Yes, you can do it in the shortest amount of time compared to other business opportunities but you still have to WORK... But you work smart not hard. And the cost for start up is minimal. But it still takes WORK!! no matter how you cut it. To become a millionaire in network marketing you're going to have to do things differently. What do I mean? One of my mentors Michael Dlouhy told me this. "Duffy if you want more, you're going have to become more". That made a lot of sense to me. So what if you're not going to make a million dollars a year in network marketing? Look I'm not saying you're not going to make a million dollars, but let's say it's not in the cards or that's an amount you can't relate to. (Lots of people can't relate to earning that kind of money) How much do you make now? I'll go with the average and say $30,000. Everything is ok, sometimes it's a struggle but you get by, but things could be better. Imagine doubling your income. Can you imagine earning $60,000 per year? Sure you can. So if you didn't make a million dollars a year but you're making $60,000 in network marketing would you consider yourself a failure? NO!! But let's say your better at this then you thought and you're earning $100,000 to $150,000 per year. Would you consider yourself a failure? HELL NO!! Do you think you could have a pretty good life earning that amount each year? YOU BET!!! Man if you're earning that kind of money from network marketing. You're winning trips, vacations, getting deals on conventions or even winning trips to your companies conventions, your winning shopping trips, bonus money, car programs, free product or services. The things many people have to spend money on such as trips, vacations, products, services and cars. You're could be getting them from your company for a lot less or even free, because of your ranking in your company. The life you may want may be a lot closer then you think. Tell me, if you made $100,000 to $150,000 per year in network marketing you'd be a very happy camper, yes? Tell me you wouldn't, I dare ya. I believe in you!! Until Next Time To Your MLM Success Duffy Rogan

         
    Social networking for business

     

    Copyright 2006 Sharon Housley Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses. Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns. By sharing issues and resolutions, members can benefit by the experience of others. Many business owners participate in organizations, not only to network, but also to hopefully circumvent some of the pitfalls encountered by other small businesses--learning from others. Networking Tips. Many trade organizations provide forums for networking. In some cases, these might be private online newsgroups, casual meetings, or even professional events with speakers. In order to take full advantage of these networking opportunities consider these tips. Who You Know. It is often not who you know, but who they know. I can't tell you the number of times I've seen someone put-off someone who is clearly a beginner only to learn that the "beginner" is the brother or friend of a contact they've been trying to meet for weeks. Honesty. Be honest. Pretending to be something that you are not, or implying you can deliver a product or service that is outside of your abilities, will foster an environment of distrust and potentially harm your reputation. Keep in mind that networking is viral? vital? and if promises are not kept, word will spread. Establishing yourself and firm as an honest, reputable company. Professional. Keep conversations to strictly business subjects. In a business environment, it is important to focus on safe non-emotional topics. The last thing you want to do is alienate or offend a potential client because of an outspoken view on a controversial topic. There is a time and a place for everything and discussing political views or cultural issues is not a generally accepted business topic. Bearing that in mind, it is also important to be aware and sensitive to cultural differences. The Internet has opened doors to a global market and respecting cultural differences is critical to establishing strong business relationships in the global marketplace. Socialize. Now is not the time to be a wall flower. Whether you participate in social business events, or monitor trade forums, it is critical that you participate. Participation will help you distinguish yourself in your industry. Attempt to remember individual personal details and foster introductions among others in the industry. Positive. Stay positive. It sounds simple, but it will really impact how others view you. If you are constantly negative and pointing out the flaws in others, it will reflect on how others view you. Presenting the best and positive business experiences will enhance your image. Help. Provide genuine assistance to others. Whether or not they are able to reciprocate, networking is viral? vital?. Helping others will establish you as a useful member of your business community and will endear you to others. If you are unable to help an individual, attempt to refer them to someone who can. Research. A little research goes a long way. Be sure to research people and companies in your business community. Knowing their common goals and interests will build topics for discussions. Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business relationships and interact with other small businesses is often mutually beneficial and should not be underestimated. Networking is about building relationships and mutual interaction benefiting both parties. Being proactive and following up, you can have a network of contacts that you will be able to access quickly when you need them. Whether by more traditional means, such as in person or over the Internet, personal networks are essential for furthering your business. Relationship networking is give and take, be sure to help others in your quest for help.

         
    Strategies for successful business networking

     

    There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing "leads groups" for their members as well. These groups are intended to offer members a way to connect with each other and potentially refer each other business. In most "leads groups" each group allows no more then one representative from any industry, so if the group has a mortgage broker other mortgage brokers have to join another group or wait for the seat to open up. The idea is that by restricting membership, you eliminate competition within the group. The agenda at most structured networking meetings is pretty straightforward. Each member is given an opportunity to introduce themselves, then there is a short presentation by one or two members (each member gets the chance eventually). The meeting ends with members discussing potential referrals for each other. This means that most of the members get about one minute to present who they are and teach the other members of the group how to refer to them. Most people do a great job of presenting themselves. However, most people do not think to ask for referrals. At most networking events, you are not expected to ask for a referral or explain what a good referral for you is. However, at a leads group it is not only acceptable, it is expected! I am involved in a number of networking groups and have used the simple outline below to create my elevator pitch (quick introduction). When I deliver my elevator pitch to a leads group, my goal is to educate everyone in the room about my company and what I do, as well as to teach them the best way to refer others to me. In addition, I want to make sure I actually ask for a specific referral. I will go through each piece of the outline in detail, but here are the basics. * Introduction o Name o Position + company name o Location of the company o Overview of services * Tell a story * Call to action The introduction piece of your presentation should stay the same every time you give it. You might say something like, "My name is Joe Smith. I am mortgage broker at ABC mortgages in Anytown, USA. We offer a full line of residential and commercial mortgage products." You can add some additional detail, but you should really focus on keeping this short and on point. At each meeting, you will have the chance to differentiate yourself from the competition by telling a short story during your presentation. The story can be related to a specific challenge you helped a client overcome, a unique feature of your product or service, or you can simply talk about a new development at your company. Consider writing out your stories in advance so you know what you are going to say at each meeting. In addition, you can schedule the content so that the other members of your group learn more and more about you at each meeting. You need to focus on educating your group a little more each week. The "call to action" is very important and the piece that most people overlook. You need to tell the other members of your group exactly what type of referral you are looking for. For example, our mortgage broker, Joe Smith, might say, "Today a good referral for me would be a Realtor at XYZ real estate company." Joe may also say, "Today a good referral for me would be anyone who purchased their home more then 10 years ago." I alway recommend that your "call to action" is as specific as possible. If Joe stands up and says that a good referral would be anyone who needs a mortgage, the rest of the group will have a harder time thinking of people to refer. If Joe asks for an introduction to a specific person at a specific company, someone in the group may know that person or know someone at that company who can facilitate Joe's introduction. The more specific the request, the more likely it is to trigger someone else in the group's memory. A last minute hint: Keep focused on the networks of the people in the group, not on the people themselves. In other words, when you are participating in a networking or leads group, you should not focus on gaining the business of the people at the table. Instead, you should focus on gaining their trust so that they will refer you people in their network.

         
    Success or statistic

     

    Which one will you be in network marketing? The truth is the odds are against you; chances are you’ll be a statistic. Hmmmmm bet the super star space commander upline guru that signed you up or wants to sign you up told you that did he/she? Here are a few stats that may alarm you: Did you know that 70,000 people sign up into a network marketing company EVERYDAY? But did you know that 95% of the people that sign up into a network marketing company will quit within the first year? WHY? Well there are a lot or reasons, poor support, poor company, poor product, poor compensation plan, poor upline. But to me one of the biggest reasons is… PEOPLE HAVE BEEN LIED TO!! Most people have been lied to from the get go. Many of the people who are recruiting people into companies (hate that term recruiting) are lying to people and telling people what they want to hear so they will join their company. Now on one had you can’t blame many of these people, there’re just doing what they were taught by the person that signed them up, and that’s usually some person with the recruit, recruit, recruit mentality…those are the people I blame. Hey the great news is you DON’T have to be a statistic. You just need to be taught the correct way of building your business, but first you need to know some of the lies you’ll probably be told or already have been told. My first and favorite lie: Make a list of your friends and family because that’s who were calling first. Hey upline line guy, are you crazy? That’s the last thing, no that’s what you NEVER do. Because of this one lie there are thousands of people that have been shunned by their families. Your friends and family members turn off the lights and pretend there’re not home when the see you coming. Ring any bells? By all means share your product or service with your family and friends but not the business opportunity. Many of your friends and family members are NOT looking for a business opportunity, the truth is most of your friends and family are going to spend more time discouraging you then helping you. But don’t get mad at them they think there’re protecting you, ignore them and build your business. Let them come to you, once you become successful in your business, your friends and family will notice and then they’ll ask you what you’re doing. Here’s a tip. This is your business and you DON’T want everyone in your business that includes your family and friends. Only share your business opportunity to people who have raised their hand to you and say. “I’m interested” or “Show me what you’re doing”. Lie number two; Recruit, Recruit, Recruit. You need to make a 100 phone calls a day and remember for every NO you get you’re one step close to a YES. I would love to track down the putz that said this. Let me ask you a question. How many times do you like hearing the word NO? How much do you like being on the phone every day hearing the word NO? I think it’s safe to say, “You don’t like it very much” The word NO has taken so many good people out of this business. Here is an example my mentor shared with me and it really hit home for me. Duffy you’ve set up candles, soft music some good wine a great dinner a bit of hugging and kissing then your spouse says “NO”. All right just 99 more times and you’ll get lucky. That put things into perspective for me real fast. Did you know that 90% of the population is sales resistant, no wonder you’re hearing the word NO so much. And some knucklehead say’s NO is a good thing. Moving on. Lie number 3, If you have no warm market you need to spend money and buy leads. WRONG!! You DO NOT have to buy leads. Personally you’re just wasting your money. There’re people spending hundreds of dollars every month for leads. STOP IT!!! Remember a bought lead is a bought lead. I don’t care if you paid $5 or 5 cents a lead is a lead. When you call these leads chances are they don’t remember what forum they filled out or the person gets upset because you called them. Once you truly understand that people are not numbers, they have goals and dreams just like you. And they’re real people. And just like you they don’t want to be lied too and just like you they want a true opportunity to fulfill those dreams and goals. If you get just this you’ll go very, very far in this business. Network marketing is a Relationship Business NOT a Sales Business. As soon as you understand that you’ll have people saying to you “PLEASE sponsor me into your business” Until then you’re DEAD in the water. I have NEVER bought a lead with my network marketing company and I don’t spend 10 hours a day making phone calls, I have people contacting me everyday asking me about my business. If you had people calling you how do you think your lead calls would turn out compared to you calling people? Please tell me I don’t have to answer that for you. For those of you buying leads stop wasting your money, prospects are everywhere. I have tons of ways of getting leads for free, but here’s one tip that will reveal prospects to you everyday. First LISTEN to people, that’s the most important thing you need to do. You’ve heard this “One mouth two ears” Listen twice as much as you speak. Ok how do you determine if someone is a prospect? Let’s say you have a company that provides a nutritional product that helps with weight loss. And now lets say you’re talking to someone and they are complaining about how they can’t lose weight. All you have to say to this person is this: “Have you ever thought about doing something about it”? If they say “YES” you have a prospect, depending on the time and place this person has just given you permission to provide them with a presentation of your product. You could give them your business card, send them to a web site or provide them some brochures about your product. Or ask them for there contact info so you could send them some info later. If the person says “NO”…you say, “OK”. THEY ARE NOT A PROSPECT, REPEAT NOT A PROSPECT… forget about them, move on and keep listening. This is just one-way there’re lots of other ways to find prospects. The point is you never have to buy leads to find prospects. It’s a shame that so many lies are being told just to get people into a business, just because the rest of the world is doing it doesn’t mean you have to. Tell people the truth, listen to them and truly hear what they are saying. Build relationships; help a person, that’s how you build a business. If you can help them GREAT if not that’s ok too. Not everyone is suited to fit into your business; and you would be a fool to think so. Personally I would rather have 10 people that wanted to be in my business and that I told the truth to from the get go, then a 100 people I told what ever they wanted to hear so they would join my business. Until Next Time To Your MLM Success Duffy Rogan

         
    Success tip 20 create your own business networking team

     

    Copyright 2006 Ike Krieger Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message? If you really want your business to grow… the people in your organization need to be taught the most effective way to network. You’re pretty good at representing your company. You believe that networking is a powerful business building tool. You understand the value of creating new business relationships. You attend business networking events. You are personable, professional, and you know your stuff. What happens if you can’t make it to a networking event? What if you want to expand your networking activities but don’t have the time or the energy to do it all yourself? How effective would your people be if they had to show up in your place and represent your organization? Do they know the right thing to say and the right questions to ask? Networking is the most powerful form of face to face marketing. What you say can make or break your networking effectiveness. Your ability to get your story across in twenty seconds or less is a vital key to your networking success... and may be just as big a factor in your overall business success. Banks, credit unions, real estate organizations, financial services and insurance companies, accounting firms, law firms, doctors, dentists, and other professional offices are all made up of people who, at one time or another, are on the frontline in the battle for business success. This networking army includes your employees and associates. Do you know what your people are saying when asked about your company? Are they trained to deliver a brief and understandable version of your core marketing message? Are they capable of telling others what really sets your business apart from your competition? In addition, networking is not always confined to a specific meeting or event. When asked about your company when they’re out enjoying an evening of, let’s say, bowling, or the theatre… what do members of your organization say? Do their words portray your company in the most memorable and flattering way, or are they just kind of winging it and saying whatever comes to mind (positive or not)? Saying the wrong thing can leave people cold or, even worse, actually drive business away. Learning the right thing to say and the right questions to ask is an overlooked area of business preparation. Lack of training in this area can prove costly. The flip side to the equation is that with a relatively small amount of guidance you can increase your profitability… and distinguish yourself clearly from your competition. This is accomplished by a simple shift in the words you use… and the words you teach your people to use. Do you have the time to teach your people the “right thing” to say? For most business owners, sales organizations and professionals… the answer is no. I’ve been providing this most important training for over 20 years. I’ve developed the Language of Success™ to provide you with a reliable system that will help you and your organization learn and remember the right thing to say and the right questions to ask when they network or sell. This is so important when your goal is to bring in new clients, create new customers, and develop long term referral sources. What does having an easy to remember system for saying the right thing and asking the right questions do for you? For starters, you end up with increased confidence in an area that troubles most of us throughout our lives. I’m of course talking about opening new relationships. Some people have the magic touch when it comes to creating these new relationships while others seem to struggle. To illustrate the challenge… here’s an analogy with which we all can identify. Succeeding in business is a lot like succeeding in dating. If you say the wrong thing you probably won’t get a second date and you’re certainly not going to get a goodnight kiss. It’s hard enough to establish a new relationship without having to worry about what you’re going to say. No one really taught us the right thing to say. Here's the tip - Talk to your employees and associates and have them share what they say when they're asked about your company. If you take it for granted that what they say is in your best interest you may be in for an unpleasant surprise. What you ask them to say should be simple, to the point and consistent. The Language of Success will provide you with an easy to use framework that will help you and your key players come up with the “right thing” to say when you network or sell. The well known director, Spike Lee, made a film called “Do the Right Thing.” I guess we could call the film that we would make, “Say the Right Thing.” To your success.

         
    Taking the vampire out of online mlm business networking

     

    You just got started with a new online MLM business and you want to tell everyone online about it. So, you sign up for all kinds of message boards, email groups and other business networking websites. Before you do anything, please realize that you are dealing with REAL PEOPLE. The Internet seems like this anonymous place where you might feel people won’t really notice you if you engage in any vampirish behavior, but realize that the Internet is no different than dealing with people offline. Treat people with respect, get to know them first and you’ll have plenty of valuable contacts for your business. No, most probably won’t join your business opportunity, but they will teach you a lot about business, will refer others to you and will be a great asset to your business – even if they never buy a thing from you. Some Online Networking No-Nos: - Sending private messages or emails about your business opportunity or products to another member is in poor taste. If you want to contact someone privately because you feel you have something in common, go for it, but don’t recruit or sell. - When you introduce yourself on a networking group, it’s usually okay to say what you do…but don’t invite people to check out your website or say that you are looking for new customers or recruits. - Even if a message board or networking group allows you to post ads in certain places or on certain days, don’t bother if you’re new. Get to know the group first and then they’ll be more interested your offers. When you have a new business, it can be stressful and you feel pressure to get results. The important thing to remember is that results come from building long-term relationships and not from preying on online networking groups. Don’t suck the blood out of all your prospects and people who can connect you with potential prospects before you even get started.

         
    The networking part of network marketing

     

    Networking is obviously an essential part of network marketing. Every successful network marketer knows this to be true. Although networking is such an intricate part of network marketing, the two terms are not synonymous. However there are many similarities. Both rely heavily on people skills. Both require people to confront their fear of talking to other people. Both carry with them the risk of rejection. Both also carry with them enormous opportunity. And to some people, both are considered dirty words. Of course people that consider networking as something that is 'not done' don't understand what networking is really about. The same can be said of people that think network marketing is something that is beneath them. Many people think of networking as a way to get connected solely for their own advancement in life. In that respect a person might feel that it is unethical or not noble to network. This line of thinking stems from the idea that advancement will always come at the expense of someone else, that success in life is a zero-sum game. These people often look at network marketing from the same perspective. They think of profiting from other people's efforts as something that is negative and not fair to them. In reality, successful networkers will tell you that it doesn't work that way at all. Networking doesn't have to be at anybody's expense and the business of network marketing doesn't reward anyone for taking advantage of others. It actually rewards people for helping other people to succeed. In that respect it may very well be the most ethical business model in the world today. A lot of the negativity around networking can be explained by the different types of networkers. Some can be considered 'hunters', moving in for a quick kill, after which they move out again. They often operate without regard of the other persons interest and because of this they will enjoy the fruits of success for only a limited period of time. Often it will not take long before people find out what's really driving the hunter. Once they see that he or she is only looking after his or her own interests, their willingness to interact with this person will quickly evaporate. By contrast, truly successful networkers are often 'farmers' who spend a lot of time sowing and nourishing their relationships, instead of just focusing on reaping. They invest in their network, they energize their network. They use their network, but they never ever abuse their network! And their network knows this. A true networker will always keep the interests of others in mind. That's why working with a true networker is so enjoyable. Networkers are often very likeable and as such people like to interact with them. Networking is a skill that is essential to all businesses not just network marketing. Although network marketing differs in many ways from the more traditional forms of doing business, the importance of networking is just as prevalent. If not more so. A network marketer that doesn't know how to network will be out of business in no time. Network marketing is first and foremost a people's business and this implies that the ability to effectively work with people is absolutely critical. This is why successful network marketers are extremely adept at networking. Many have found out over time that developing this skill can pay off in many areas outside their network marketing business as well. Business owners who have started a home based business on the side often apply their enhanced networking and people's skills in their traditional business with great success. For some network marketers this spin-off has earned them more money than the income from their network marketing business itself. So whether you are in network marketing or in a more traditional type of business, don't underestimate the importance of becoming an effective networker. And if you really want to master this skill you may find there is a lot to learn from good network marketers. So if you happen to know anybody that fits that description, try and benefit from their knowledge on the topic. It will surely help you network your way to success!

         
    The art of giving business cards

     

    Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently. The scope of business etiquette includes considerations that many professional ignore, or simply do not pay enough attention in the belief that a business card is just a small paper rectangle with a name and phone numbers to introduce yourself. Color business cards demonstrate that there is something else beyond a simple paper cut; otherwise, they simply would not exist. Certainly, all over the world business cards are used to provide information about a company and/or the employee or professional who holds it, as well as contact information and other details such as business acquaintances or personal details. Some of them include expressly empty spaces to write certain details such as an appointment date, some others are as simple as blank cards that come in handy when the holder has to leave a customer further details. However, those in color are undoubtedly part of a practical business strategy following refined business etiquette. In business, time is gold and every minute is important because more often an individual only has a few minutes to impress a prospective client, before someone else does it first. Gentle manners can conquer, but accompanied with poor business cards, it is more likely the client will forget about you as soon as you live. Unprofessional business cards will not impress but will leave your prospective client with negative thoughts about your company. On the other hand, color business cards are as attractive that catch the eye of even the most skeptical business contact. There is nothing more accurate that "a picture is worth a thousand words" when it comes to describing the first impression left on a person who receives a business card especially crafted to achieve a predefined business goal. Color business cards and regular business cards should meet the criteria of being printed in very high quality paper, designed by professionals and never using public domain graphics or other elements that makes them look cheap. Make sure to include all personal information to your business acquaintances, and always carry enough of them with you, particularly when you are planning to attend a business meeting or social event. The art of business cards is not only in giving them away, but also exchanging and receiving. Every time you attend an event where other professionals participate, try to exchange business cards with them, particularly color business cards to better impress, and when you receive a business card, study its design and content because you can learn from them. Finally, always keep in mind that business cards are the branding tool of your company, not just a piece of paper to stay in touch with someone else.

         
    The benefits of network appliance training programs

     

    Network Appliance Inc. (NetApp) is one of the world leaders in unified storage solutions. Network Appliance storage solutions account for a wide range of specific hardware, software and services, offering advanced storage management for various network environments. For the advantages it offers, lots of people these days dream to have a Network Appliance certification (NAC). NetApp certifications are highly recognized worldwide, as they facilitate the acceptance in a wide range of IT environments. NetApp solutions and tools administration graduates can easily build a solid, lucrative IT career virtually anywhere in the world. Attracted by the benefits of NetApp certifications, lots of IT aspirants dedicate their time to expanding their area of knowledge on NetApp solutions and tools, hoping to obtain a certificate in the field as soon as possible. However, it is important to note that hard-work doesn’t always improve your prospects of becoming a NetApp graduate! In order to improve your chances of achieving your goals, you should consider replacing self-study oriented materials with appropriate Network Appliance training programs. Trainer-oriented Network Appliance training programs are by far the best means to quickly assimilate the knowledge and the skills required for becoming a NetApp graduate! Conducted upon a set of active-learning techniques, trainer-oriented Network Appliance training programs involve a higher degree of comprehension, feature that renders them far superior to self-study oriented programs! A complete, well-structured and comprehensive NetApp training program allows trainees to quickly familiarize with the NetApp curriculum, guaranteeing students that they will be able to pass their future exams. Over the entire course of the training program, the trainees are encouraged to interact with their trainers and the other attending students, allowing them to exchange opinions and ideas regarding various topics of the NetApp curriculum. NetApp training programs are taught by the best professionals in the field, who provide students with feed-back over the entire duration of the program. Structured in various sets of seminaries, laboratories and courses, NetApp training programs allows the attending students to develop all the skills and abilities required in their future careers. Professional Network Appliance training programs guarantee graduates acceptance in the best IT companies in the world! In present, the most requested certifications are NACA (NetApp Certified Storage Associate), NACP (NetApp Certified Storage Professional), NACE (NetApp Certified Expert), NAC-NA (NetApp Certified NetCache Administrator) and NAC-NIE (NetApp Certified NetCache Implementation Engineers). You can obtain these much desired certifications in no time by attending to a professional, reliable NetApp Storage training program (NAS). Considering the fact that there are many websites out there that offer you the opportunity to participate in NetApp Storage training programs, the only issue is to choose the right one! In order to obtain the best results, it is advised to participate in NetApp Storage training programs that provide students with official NetApp curriculum-based study materials. In addition, don’t be lured by the idea that websites who charge the most are better than others! You should spend some time in comparing the costs and the credentials of such websites before choosing to participate in a NetApp Storage training program.

         
    The elevator pitch first contact

     

    Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the “elevator pitch.” The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It's the hook that gets them into the room. It's the catchy jingle that gets people to pay attention to the ad. It's the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations. An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutes—that's how it got its name, it's a pitch that's short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or two—essentially, the parts that matter, the very “essence” of the business. The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That's what this pitch is about—you don't need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested. The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following: • Hit the high points of what it is you hope to do • Summarize the problem/solution aspect of your concept • Describe the business model—how is it going to make money? • Create excitement on the part of the reader/listener • Describe the profit potential without having to bring out charts and graphs • Tell why you/your company are well positioned to accomplish your goal • End with a call to action The first couple sentences are the most critical, and should present your core concept. If you can't tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you've captured your audience's interest.

         
    The hidden power of networking

     

    : We all make use of traditional forms of getting new business in – advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilised. Until now that is. Small business owners are finally beginning to under stand the power of networking and what it can do for their sales figures. But what is networking? In its most basic form, it’s word-of-mouth advertising but originated by you, not your customers. It involves taking every opportunity to raise awareness of your product or service amongst the people you meet. At a more sophisticated level, networking can be achieved by taking advantage of the formal networking groups or events that have been arranged purely with the idea of putting potential partners together. But how can you, as a small business owner, become a more effective networker and take full advantage of the opportunities presented? We are going to give you some key tips and ideas on how to be a better networker. What are the key advantages of networking? Networking has some very good advantages over the traditional type of marketing: • It’s free! Talking to someone costs nothing except your time • It’s targeted marketing in that it’s likely the person you are talking to has a direct interest in your product or service. Consider newspaper advertising, which will mostly be read by people who have no interest in what you have to offer • It’s face-to-face marketing unlike direct mail, adverts and telephone calls. You have the immediate opportunity to establish rapport and get an understanding of the person’s problems • You have the chance to mix with business owners in other industries, which may open the door to new opportunities you had not previously considered • It’s not only a way of creating business but also a great way to solve problems and seek advice. Why sweat over a solution when someone has probably already experienced and solved the same problem? Ask and find out who can help you Where to find a network Finding a place to network, where like minded business owners are present, is not that difficult. Whilst you should be networking all the time – taking the opportunity to promote yourself where ever you can – it’s more effective if you can meet people who are there to do the same thing; you can get onto the same wavelength that much quicker. Here are some possible networking opportunities to think about: • Your local Chamber of Commerce, BNI group or business club - as well as hosting their normal meetings (which are great networking opportunities anyway) they may hold regular networking sessions which are dedicated to putting business people together • Government advice agencies – most countries have government bodies which have the remit of helping local small businesses, some of them may already hold network meetings where they bring together a batch of ‘new recruits’. Check out you country’s small business advice agency web sites to see what support they can offer • Trade Associations – your industry may have an association which holds regular meetings. Although you are interacting with businesses in the same line you will still be able to find solutions to problems and pick up new ideas. Who knows, if you establish good rapport with another business, they may be happy to refer surplus work to you or tap into a unique specialisation you may have? • Seminars – keep a look out for seminars being run for small business owners. As well as being informative, they are a great networking opportunity, especially over coffee and lunch when you have the chance to start a conversation going along the lines of, “How do you think you’re going to apply that point we learnt this morning in your line of business?” In just this one question you will have found out what business they are in and one of the problems they are currently facing. If you’re lucky, you may be able to offer help as well – one extra sale! • Anywhere and everywhere – remember to network all the time! Never miss an opportunity to tell people what you do. You may only get a successful hit in one out of a hundred contacts, but one sale may be enough to make it all worthwhile! Where and when are meetings likely to be held? Formal networking events can be held over breakfast, lunch and dinner. Breakfast sessions are popular because it allows business owners to start the day on a positive note, leaving the remainder of the day free for ‘business as usual’. But how good are you at holding a sensible conversation at 7 o’clock in the morning? If you don’t look or sound your best in the early morning, then you had better find an alternative! The best networking events are where you are free to ‘work the room’ and not be tied to a table with food being served. What to prepare As with any marketing promotion, networking should be thoroughly prepared for. Badly presented sales pitches lead to lost sales; the same goes for networking. So what should you do before attending a networking session? Step 1: Know your products and services inside out. If you are only just starting out, make sure you are fully briefed on all the inn’s and out’s of your product. Step 2: Write and rehearse an opening statement to the question “What do you do?” This may sound an easy question but try thinking an answer on the spot and at the same time making it some good! Not so easy. Write a clear and concise statement, which encapsulates everything about your business. Remember, this is your chance to impress! Having decided on your opening line, rehearse, rehearse and rehearse. It has to be word perfect and confident sounding. Step 3: Make sure you have enough business cards. You don’t want to scribble your number on the back of a napkin! Not very professional. Step 4: Double check the venue and time. You don’t want to turn up late and miss any opportunities or appear to be lacking in time management skills. Step 5: Dress to impress. Make sure you are neat and tidy – everything a successful small business owner should be. Step 6: Leave your house/office in plenty of time to make sure you don’t arrive totally stressed out You’re off! You have arrived at the venue and if this is your first time, what are you likely to do? Find the nearest corner and pray that someone doesn’t approach you! Networking, especially the first time, can be nerve-wracking. It does take a degree of confidence but over time this gets better.

         
    The importance of how you spend your time between jobs various options and strategies you should think of

     

    With resume gaps now the norm, workers should pay attention to how they spend their time between jobs. The reason is simple: Employers want to know how job candidates spent their time when they were out of work. Learning? Traveling? Moping? Being productive or non productive ? Planning for the future and doing things or just sitting around as if you were putting in time in a prison cell ? Unless you project the image of a can-do job seeker, you're likely to have a tough time bouncing back from periods of unemployment. Most job interviewers will be looking at what you doing to be productive with your time during your period between jobs. One cannot stress the importance of demonstrating continued involvement with career-oriented activities. It's not only critically important to the employer, but it's important to the candidate as well . It takes away feelings of depression, discouragement and hopelessness. To project an active, engaged attitude during a job search consider these tips for being productive when you're out of work. Volunteer your services . Volunteering provides "a double benefit". In addition to giving back to a cause or organization, you get to work with people who see you in action. It becomes a great new networking environment . Be a Leader. Join a professional organization, but don't just attend meetings. Instead, take your involvement to the next level by serving on a board or organizing events. Through that you will often end up finding your next job . Try taking classes . Employers are often wary about job candidates with outdated skills, especially in technical fields. If you take a class, or even begin pursuing an advanced degree, you already have a ready-made way of countering that perception as you demonstrate your engagement in the field. Find an Internship . Those early in their careers may want to consider an internship, even if they have previously held a full-time job. The same goes for workers considering a career transition. An interneship may even help you with career transitions. You may want to try teaching a cllass . Universities, community colleges and continuing-education programs such as in your local Y or in your local shool board often seek experienced people as well as professionals to teach classes. Aside from being a potential avenue for networking, teaching gigs look impressive to employers, positioning you as someone with expertise in your field and the ability to impart that expertise to others. You can even try to be a Consultant to local organizations , businesses or local non-profit groups . If you are involved in a drawn-out job search try setting yourselv up as an independent consultant Get business cards and a website. Your assignments may be small ones, but being a consultant allows you to market yourself as someone active and involved in your field. Perhaps you should join a "Job Seekers Group". Churches, libraries and other organizations often host groups for job seekers. These groups often serve to help people make contacts and provide support. You should build social networks . With jobs and other commitments, many people find they don't have time to develop the sort of social networks crucial to a productive life -- and career. Often people " get it done after they get everything else done," You should spend your time expanding social networks. Those connections often mean as much as professional ones during a job search. Start talking to your neighbour, and you learn they know X, Y , Z and B . It has been said by a very wise person Raymond Strokon that if you know 5 people you know the world . Have you ever thought of starting a business ? If you've ever dreamed of owning your own business, a period of unemployment may actually be the time to try to pull it off. There was a telecommunications executive who started actually initianted a Web hosting company with a number of friends during a serious time of his "between jobs ". Now his partners have other engagements now and then, but their cooperative arrangement allows them to spend more or less time on the business as their schedules permit. And, not surprisingly, networking for tis business helps in other aspects of their careers. Remember always to have fun . Life should not be serious. Everything always seems to work out. Remember that " in the long run we all will be dead." Enjoy yourself . Play golf. Go for a run. You may even want to build something or do something that you always wanted to and never had the time before . Perhaps a rec room or a backyard gazebo . It will gives you something good to talk and think about . It can set the tone of your conversation. And conversation, whether online or off, is often the lifeblood of a productive job search.

         
    The rarely told truth about network marketing

     

    Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is no need to have extreme views about this, it is simply a business model that you can use if you wish. However, it is crucial that you understand HOW the business model of network marketing works. I think there are basically two reasons that some people seem to be almost electrocuted, simply by hearing someone mention the word network marketing. Either they have tried it themselves, and because they didn't have a clue on how to do it they failed miserably. Or they belong to the group of people who can't get the idea that mlm = pyramid scheme out of their heads. This second misconception is easy to debunk. Pyramid schemes are illegal almost everywhere, do you really think large multinational companies could operate year after year on an entirely illegal basis? Secondly, this view on network marketing shows that the speaker is ignorant. He or she hasn't done an ounce of homework on the various businesses that are available to each of us today, and they are ignorant of the industry itself. This means they aren't serious. It means they "would like" to make more money, but have no intention of making it happen. They continually "look" for home businesses, which is enough to satisfy their minds that they "did everything they could", but everything they find out there is flawed and are "scams". They are looking to buy "hope", not a business. There is a Chinese saying that goes something like this:"If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life". Yes, there ARE scams out there, but mlm is not a dirty word and it is not a synonym for scam. Get over it! *********************************************** BREAKING NEWS! Corporate America a Pyramid Scam? *********************************************** As for the comparison to a pyramid in general - think of any company that comes to mind. The company will probably have a CEO, president, vice presidents, middle management, a sales force, and hourly employees. It goes without saying that the guy at the top, the CEO, is going to make the most money, and the compensations continue to decrease down the ladder which starts at his cushy leather chair. The only way to get paid more and move up the ladder is to boot someone else out of their spot - and this is what people call okay and normal! Not to mention the fact that the corporate slave masters seem to have no problem with working people to the limits...and then kicking them out the door before any of the benefits kick in. (As always there are some exceptions, of course). How is this any less pyramid than network marketing? All people in the company work hard, but ONLY those at the very top has "permission" to make a lot of money. Now, in network marketing the basic idea is that it will be of great benefit to everyone involved to help people who are new reach the top. In fact the whole business idea hinges on this idea - the only way to become really successful in the long term is to help others. Of course there will always be a mathematical limit to how large a network can become, but with todays global marketplace, and a suitable compensation plan, there is usually plenty of room for everybody. A network marketing company can diversify and find new markets, just like all companies have to. But what about the miserable statistics of network marketing, the over 90% drop-out rate etc.? This is mainly caused by the simple fact that not that many people know how to do network marketing correctly. And I must admit that some network marketing companies are responsible for this themselves, by providing useless ideas like making a "100 list" etc. You see, this is a somewhat unique industry. Most people don't realize that network marketing is a business of marketing and promotion pursued by people who have NO IDEA how to market and promote. Read the above paragraph once more and let it sink in... If you are going to be involved in network marketing you need to develop both the right mind set and acquire the right knowledge (no, they usually don't teach this in college). You must learn that when you do this business right: * You don't have to "sell" * You don't have to ask people to join your business.. They ask you! * You don't have to post "work at home" flyers! * People will PAY YOU to prospect them You should learn that this is not at all about the Vitamins or whatever product your company is selling. In fact, this is one of the single biggest mistakes people make in network marketing.

         
     
         
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