Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you’ll become a recognized expert in your area of interest or expertise. You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service. Here are four reasons you need to start a podcast today whether for fun or for business. 1. Become a Recognized Expert or Celebrity in Your Chosen Niche How would you like to be recognized as an authority in your area of interest or expertise? Podcasts are popping up all over the internet on every imaginable subject. But things are just getting started. Chances are you can still be one of the first to start a podcast in your chosen niche. You can quickly be recognized as an expert in your field. This is a powerful way to build a following or strong customer base. Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster you will enjoy the same credibility. People will value your opinion. You can leverage this position to influence your audience, promote yourself and even make money. If you have an audience that is interested in a specific niche, there will always be others who want to reach that audience, too. This is how you find advertisers or sponsors. 2. Quickly Gain a Very Focused Audience With the right content, you will gain listeners fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product or your service in the front of their mind. Podcasting is a great way to cut through the clutter and reach your audience. This is not like the radio where your listener is waiting for something that interests him. He has chosen to listen to your podcast because it interests him. This makes podcasts very effective for promotion, marketing and growing a focused audience. 3. Podcasting is a Convenient, Automatic and Inexpensive Way to Reach Your Audience or Customers One reason that podcasting has become so popular is that it's automated. Listeners subscribe to your feed. This means they don’t have to remember to return your site to check for new content. When you post new content, it's automatically downloaded to your listener. Because listeners subscribe to podcasts, they have chosen to receive your content. They have already shown interest in your message by subscribing. In addition, a podcast does not get lost in SPAM like with e-mail. You can be sure your message is reaching a focused audience. This means your content automatically reaches your audience without any barriers increasing the efficiency and ease of delivering your message. Because your podcast is delivered over the internet, it's a very inexpensive means of communication. 4. With Equipment You Probably Already Own and For Very Little Cost, Your Podcast Could be Online in Just Hours All you need to start your podcast is a computer, a microphone and a broadband internet connection. Later, you can buy nicer gear if you want. For now you can get started with very little cost. All you need is something to say and a desire to say it. If you were to try and do the same thing on the radio, you would have to face all kinds of FCC regulations to learn and follow. Plus you would have the expense of broadcasting. Podcasting removes all of that cost and trouble. With my how to podcast tutorial web site, your first podcast can be online in less than a day. SUMMARY Podcasting is a powerful and easy way to reach a focused audience. Whether for fun or to make money, podcasting allows you to easily reach a focused and loyal audience. You can brand yourself as an expert or celebrity in your niche. You can get started with no more gear than your computer, a microphone and a broadband internet connection. People could be listening to your podcast in less than a day. Make your voice heard.
Copyright 2006 Sharon Housley As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts. 1. Plan Accordingly. When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success. 2. Original Content. Just like any media company, in order to attract and maintain an audience, you will need to provide original content, or at the very least, present the content in an original way. Think about a long term strategy that will help your show distinguish itself from others. 3. Get to The Point. Jibber Jabber is fun, but not to the point of excluding quality content. Listeners in today's society don't have time for incessant rambling. If you have a point to make, make it in a reasonable amount of time. Minimize the fluff and focus on quality content. 4. Do Your Homework. Not only is faulty information a liability, but incorrect information will hurt a broadcasters long term reputation--just like a journalist's credibility is paramount to their success. It is important that the information that you provide is accurate. While being a shock jock might have short-term appeal to listeners, most will remain loyal to a source that has properly vetted all of their information. 5. Consistency. The best content is consistent content. Podcasts should contain compelling content with episodic titles, that are united in common broad theme. The format of the podcast should be consistent, persistent and stable. Each show should be about the same length and contain a common format. 6. Timeless Content. Content that is timeless has a long shelf life. Broadcasters will benefit more from content that is timeless and can be effectively archived. "How to" content that solves problems will often have long term appeal and listening life. When choosing topics, consider the long term effects of a specific piece and determine whether it will fit with the broad theme of the show. 7. Articulate Words. The quality of the audio content does matter. Think of the last time you heard a good song, on a poorly tuned radio station; regardless of how much you like the song, most of us would move the dial along. Listeners will not want to strain to hear a podcast; pay particular attention to articulation. Another important item worth noting is that Podcasts have global reach and often global appeal. Minimizing an accent will often extend the podcast's listening audience. 8. Optimize Podcasts. Podcast titles should be optimized to incorporate data that relates to the contents of the podcast. Think about the themes when selecting a podcast channel title and description. Use critical and related keywords and phrases that relate to a common theme. The text in the feed is important for both feed optimization and for attracting listeners. Many of the podcast directories index the contents of podcasts using the information contained in the channel and item's, titles and descriptions. Use these text fields to effectively capture the interest of listeners. 9. Listener Expectations. Invariably listeners will come to expect certain things from broadcasters. In order to maintain a listening audience, it is important that broadcasts are consistent and satisfy the expectations of listeners. While it is okay to experiment, straying to far from what a listener expects will often disappoint. 10. Archive. Many new listeners will want to review previous broadcasts. Consider ways to make older shows available through archives. Archives allow broadcasters another channel to benefit from the content. Maintaining archives of older podcasts might bring in new listeners and satisfy listeners who just can't get enough. Podcasts require effort, but by following basic guidelines and thinking things through, podcasts can be instrumental in increasing web traffic and communications within a community.
Podcasting has only been popular in the public eye for a little over two years, but the technology has only recently shifted from early adopters to the rest of us. People are finding a lot of ways to use these recordings, many of which should get you thinking about how you (or your company) can begin using podcasts right away for profit and promotion. This article examines some of the different methods employed by political, educational and corporate entities experimenting with the medium today: NEWS and MEDIA: Podcasting is a way for news organizations to distribute audio or video that compliments their existing text news for a minimum additional cost. For example, Wikinews began to podcast its News Briefs in 2005panies are also using podcasts as a way to distribute their multimedia news to journalists and consumerspanies can now leverage this same medium in much the same way that news organizations do, by publicizing your product or service on your company website as an additional download. Newspapers use podcasts to brodcast audio content from print interviews and drive traffic to their websites. The San Franciso Chronicle is believed to be the first major daily newspaper to start podcasting using an external website in Feb 2005. Hong Kong's South China Morning Post was the first to use its own website and the first in Asia, having launched on April 19, 2005. EDUCATION: Schools are now using podcasts as an educational tool. Some school districts are experimenting with podcast lessons to help teach foreign languages via audio revision and homework. In 2005, a communication studies course at the University of Western Australia used student-created podcasts as the main assessment criteria. Professors are also using podcasts as part of their academic work. The Society of Critical Care Medicine has a podcast used to update clinicians with summaries of important articles, as well as interviews. POLITICS: Both political parties and their candidates in the United States are experimenting with podcasts as a way to inform people about their perspectives on important topics. Podcasts are available for download from their websites and provide a way for candidates to deliver, in their own words, their opinions as well as to go in to more detail in describing the motivations behind some of their positions. RELIGION: Religion. Godcasting, the word some use to describe podcasts dealing with religion, has lately been used by many religious groups as another way of spreading their message. Many churches produce podcasts of talks and sermons, which are then uploaded to their church or temple's website and available for download. ART: Unofficial audio tours of museums are availabe for download from art enthusiasts and museum afficionados. Official cultural or historic audio tours of cities are also a new way that some cities are using to try and lure visitors. You can find these on the official web pages of cities as well as via most search engines. ENTERTAINMENT: Producers, writers and directors for popular TV shows have embraced podcasting as a way to create more content that will hopefully help drive viewership to their programs. For exmaple, Battlestar Galactica writer and executive producer Ronald Moore creates commentary podcasts for each new episode of Battlestar Galactica. Other television shows have since followed suit, like Family Guy (FOX). SPORTS. In 2005, unofficial podcasts for major sports teams launched, providing fans both in and outside of the teams' direct broadcast areas with on-demand commentary. Pioneers include Cubscast, the podcasters for the Chicago Cubs baseball team. The Cubscast founders also formed the first city-specific sports podcast network, hosting one podcast for each major Chicago sports team. BUSINESS: Podcasts are an effective tool for organizing conference and meeting alerts, since podcasts can be packaged to alert attendees to agendas, hosted roundtables and daily feedback. They are also an effective tool CEOs can use to communicate with their employees or to share news about the company on the local intranet. LIRBRARIES: Public libraries can podcast local publications free of Copyright, offering spoken word alternatives to the visually impaired. Not only are more people able to access these podcasts, but the educational value for enabling new technologies offers a whole new multimedia library that will be even easier to maintain. LAW ENFORCEMENT: The Chicago Police Department has a free video podcast of its half-hour weekly news magazine called "CrimeWatch," which airs on local TV. It documents community policing (CAPS) success stories. I hope these examples of popular ways people are employing podcasts have sparked some thoughts about how you, too, can use the medium to help your employees, share your passions or otherwise communicate. Please share your thoughts on how to use podcasts at: findpodcasts. net/blog. Good luck!
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community. Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting. Ironically, this definition is somewhat of a misnomer since neither component is completely accurate. Neither podcasting nor listening to podcasts requires an iPod or other portable player. In fact, podcasts can be listened to on any mp3 enabled device including a desktop computer. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. What's more, no over-the-air broadcasting is required either. Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The word will be added to the online version of the dictionary during their next update. The term, podcasting was coined by journalist, Ben Hammersley, and then popularized by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods. Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have also been offered to describe this unique form of media distribution. Other "pod"-derived phrases include "podcasters" (those who create podcasts) and "podcatchers" – the special RSS aggregators which periodically check for and download new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players. The popularity of podcasting is spreading like wildfire because of the rapid adoption of MP3 players and the desire of consumers to have fresh content. Podcasting has flourished because it gives people more control over what they listen to, and the freedom to take their programs with them with them. Not since blogging has a technology seemed so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution. The rising popularity of podcasts is challenging conventional radio's broadcasting model. While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions. A study by Bridge Ratings in November 2005 with radio listeners in ten national markets showed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download. This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date. How does this affect you? With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services. The great thing about podcasts is that they are relatively easy and inexpensive to create. Podcasting can help ensure a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about the goings on in your industry. If you have a website then there's no reason you shouldn't have a podcast available as it's not difficult to set up and can bring a significant increase in traffic to your site. So in short podcasting should be a vital component of any online marketing campaign.
In learning anything new there is always a sharp learning curve, and you’re sure to make a few mistakes a long the way, we all do. However in an effort to save you some grief and embarrassment along the way I’ve compiled a short list of some common mistakes and how to avoid them. So read on, and enter the podcasting arena a few steps ahead of the competition. Number One – Reading from a script. While I strongly recommend writing out an outline of what you want to cover in your podcast it isn’t necessary to read verbatim from a script. When most people try reading directly from a script they wind up sounding like Ben Stein. “Bueller?” It isn’t entertaining and you’ll lose your audience before you even have a chance to get started. So unless you have a background in acting or extemporaneous reading it’s probably a good idea to forgo the script. An easy solution is to make a list of talking points, note cards, or even a more detailed outline of what you intend to say in your podcast. So long as the format leaves room for improvisation it will come across as more friendly and conversational. It may take a few tries to get used to “winging it,” but you’ll sound much better. It’s still advisable to rehearse and edit your podcast whenever possible you not to the point where it sounds too scripted or contrived. Number Two – Sound. While not everyone can afford really slick production values it is important to appear at least somewhat professional. This means investing in a good quality microphone, some headphones, and an editing program of some sort. This doesn’t necessarily involve a large investment though. The mic and headphones can be obtained for a reasonable amount, and you can download a free program like Audacity which will allow you to edit your show. Audacity will allow you lay down tracks of music, edit out coughs, “ums”, or even portions of the podcast that you aren’t happy with. It’s also worthwhile to do a sound check before spending 15 to 30 minutes recording a podcast that is unintelligible. Check that the mic volume is properly adjusted and that there isn’t any background interference. Number Three – Infrequent episodes. No one wants to subscribe to a show if it only airs sporadically. Why? Mainly because it’s hard to get into and maintain interest in a show if it isn’t on enough to keep you engaged in the content. At the very least try to have shows broadcast ever other week if not weekly. It’s true that some shows are only released monthly but generally the more frequent the show airs the higher its ratings are. Number Four – No call to action. It’s rare that a listener will come to find your podcast in the context of your site. Most people will probably stumble across your podcast via podcast directory that’s why it’s important to make sure you include a call to action at the end of your podcast. The fact is that if you don’t provide a clear way for people to interact with you then they won’t. Number Five – No album art. This really only applies when submitting your podcasts to the various podcast directories and podcatchers. iTunes, for example, allows album art and more often than not people don't even take a second look at the podcasts without it. It doesn’t have to be anything fancy, and you can even use your logo as the album art so long as it communicates something about the podcast. Potential customers are looking for you through search engines, directories and forums. We help them find your website. How? Check out our marketing techniques at itsontarget and sign up for our podcast and we'll let you in on some interesting internet traffic solutions.
Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line. Podcasting is simply the act of making radio-quality audio programs available for download through an RSS feed to a computer, MP3 player or other portable media device. Listeners need only subscribe to a podcast once; afterwards, new content is automatically delivered to them as soon as it becomes available. With computers and portable media devices being everywhere, podcasting is a powerful tool for businesses to extend their brand, improve “customer stickiness” and increase sales and their online visibility. Small to mid-sized businesses are known for being early adopters of cutting-edge technology because they are generally more willing to try new things that can help them gain a competitive advantage. Business podcasting is an inexpensive, effective means for these companies to get their messages in front of potential customers, globally. And because listeners have a vested interest – otherwise they wouldn’t subscribe to the show – delivering specific information so precisely to target audiences yields a higher ROI than any direct marketing or advertising campaign. This unique ability has even large companies like IBM, Disney and General Motors either exploring or already experiencing the benefits of business podcasting. Companies are also using podcasting to streamline business processes and enhance their internal communications. Instead of sending out monthly newsletters or conducting group training sessions, business podcasting is a more effective method for distributing and sharing information. Simply create a podcast and your target audience can listen to the information whenever and wherever they want by simply downloading it into their portable media device. Not only does this create a more enjoyable listening experience, it’s more cost-effective and less time-consuming than the old traditional methods. The benefits of business podcasting are still emerging; but, it’s only a matter of time before businesses leveraging this new medium become commonplace. Inexpensive, easy to implement and greater ROI, podcasting is one of the most effective tools a company can use to communicate with potential customers and grow its business.
Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way. So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences. Podcasts are unusually not as structured as an Internet Talk Radio show. The tone of a podcast is very informal. Podcasts are usually on blogs and are also available for automatic download to your mp3 player through RSS. Podcasts also don’t have guests on every show. The host of the podcasts does a lot of the talking him or herself. Podcasts be shorter or just as long as a talk radio show, plus they can vary in length from one show to the next. There is a little bit of both hardware and software you will need for a good sounding podcast. Podcasts are usually broadcast as mp3’s, so you need some sort of software to record your show as well as a decent microphone. Plantronics has some great mike’s available. You can either use software like Allrecorder or a complete service like Audio Acrobat that will also host your audio files for you. Having your files hosted through a service like audio acrobat has the added benefit that people listening to and downloading your podcast will not eat up your bandwidth. This may save you quite a bit of money in hosting fees. You also don’ t have to worry about troubleshooting when there is an issue with the audio files. Let’s talk about how you can start making money with your podcast. Your two main sources of income will be paid advertising and affiliate programs. You can sell 30 – 60 second ad spots on your podcast, as well as advertising spots on the site that links to the audio file of your podcast. As far as affiliate marketing goes, you can promote related products on your website and mention them in your show. If a listener follows your recommendation and buys the product through your link you will make a commission. Another, newer source of income for podcasts that’s starting to pop up is sponsorshippanies will pay good money to be mentioned as the main sponsor of the podcast both on your podcast website and in the show itself. Once your podcast attracts some listeners and you start getting some publicity, it should be easy to attract a corporate sponsor. In the meantime you could contact a few small businesses in your target market that may be interested in sponsoring your podcast for a few months. Now sit down, grab a pen and paper and come up with a great topic you can talk about for hours. Jot down a few ideas and start recording. Before you know it, your first own podcast will be up online.
Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim – to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is seems to be experiencing a massive push in popularity among podcast fans are business podcasts. Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One very important reason is that most people (be it “casual” podcast listeners or more experienced businessmen) have a fascination on how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help they can get in order to make their business run smoothly and successfully. And if they can get that information from business experts then all the better. Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves personally or professionally. Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a business’ core market gives the impression that the business is a prime mover in the industry and a source of credible information. This will definitely increase the corporate equity of the business. Some of the most popular business related podcasts on the internet right now include: B-EYE-Network - Solution Spotlights – This podcast are all about one on one interviews conducted with some of the top software company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with regards to products, business and industry trends. The interviewees are considered as some of the most recognized experts and leaders in the industry. Knowledge@Wharton – this podcast is actually the online research and business analysis journal of the Wharton School of the University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school possesses to a wider audience. Manager Tool – this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be aided in achieving their management objectives.
If you're new to podcasting, do not let the word intimidate you. Creating a podcast is actually quite simple. The only tools you will need to create your podcast are a computer, a microphone, and a recorder that lets you record in MP3 format. You will also need some means of distributing your podcast. If you already have a website then this is suitable. If you do not have a website, then you may want to consider starting one otherwise the only method you will be able to use to distribute your podcasts would be to burn them on CD. If you use this method, you will also need a CD burner and applicable CDs. There are also podcast hosting services that you can use to upload your podcast for users to listen to, but these services are usually more expensive then hosting for your own website. Using your own website also offers you more control over your podcasts. To record your podcast, you will need an audio recorder and microphone so that it can be recorded from your computer. You can perform a search using your favorite search engine for Mixcraft or Audacity; both of these programs are suitable for recording podcasts. Once you have selected a recorder and purchased a microphone then all you will need to do is record your podcast, save the file and get it ready to distribute using your chosen distribution method. When recording your podcast, you will need to include a few elements. First, your podcast will need a nice introduction message. Your introduction message should not be too long, but yet provide enough information about yourself or your company and what your podcast is about. Once you've completed your introduction, then you can record your podcast’s actual message. If you plan to include advertisements in your podcast, then you will also need to make sure that you inform your listeners of a break in the podcast before each advertisement. This is so they will know that an ad is about to be played, and will not think that your podcast is completed. A simple message like "We'll be right back after a word from our sponsors" will let your listeners know that the podcast has not ended. Finally, you will want to add a closing statement at the end of your podcast. Your closing statement can inform listeners of what your next podcast is about, or you can just say a simple goodbye and thank them for listening. When you complete your podcast, make sure that you end on a note where your listeners will feel satisfied about your information. If you end your podcast with a subject not completely covered, then your listeners may feel a sense of missing something. You can also add nice background music to the introduction and closing statement of your podcast. If you decide to do this, make sure that you use music that you have obtained permission to use. It is not legal to use copyright protected music in podcasts without permission.
Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base. Of course, the fact that it is all free is a big attraction for anyone, and add to that the relatively easy way of availing this great new application. All one needs is an internet connection and a computer – the portable player itself is an optional accessory and not needed to really enjoy listening podcasts. There are so many available podcasts on the internet catering to so many genres. In fact, the available genres offered by podcasts are so much diverse than what is offered in regular radio programming. One of the most popular podcast genres though are so-called comedy podcasts. These types of podcasts consistently rate at the very top of any podcast countdown on the internet. This attests to its massive popularity. There could be many reasons why comedy podcasts seem to have captured the attention and following of so many computer users and podcast fans all over the world. The light hearted nature of the podcasts as well as the silly subjects that are discussed are just perfect for the medium. There are also comedy podcasts that take the usual interview format with celebrities and gives it’s a hilarious spin. Imagine having a very stressful day at work, or you are stuck in rush hour traffic and the wait is driving you crazy. Nothing could alleviate those negative feelings more than hearing hilarious banter or commentaries on your portable music player. The comedy could distract you from the stress or from the boredomedy podcasts are also a good genre to mix with the music in your portable player. After listening to your favorite albums you can kick back and just let your hair down with those zany comedy podcasts. There are so many different comedy podcasts to choose from that one would be hard pressed to just pick one. Below are some of the most popular comedy podcasts available on the internet: The Ricky Gervais podcast – The funny star of the British sitcom The Office has began making podcasts. Gervais is as funny as ever. This is British comedy at its best. The President’s Weekly Radio Address – This is the official parody of the US president’s weekly radio address. Pres. Bush’s weekly address is lampooned every week by these witty writers Gay Fun Show – called the “Love Boat” of podcasts, hear political comedy given an unmistakable gay twist by its two hosts. These guys also interview different celebrities with their gay aplomb. Comedy 365 – another outstanding British-based comedy podcast. This is one of the most popular Brit-comedy podcasts on the net and is worth checking out. Infected by Martin Sargent – TechTV host Martin Sargent brings his zany and hilarious wit in his tour of the most cutting edge, most humourous, and weirdest content on the internet.
Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business. Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them. Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing. Enter Yahoo! You can now go to podcasts. yahoo and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder. There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website MCPromotionsPress This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!
Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (for example, Juice, CastPodder, or iTunes) will allow you to subscribe to the RSS/Atom feed of your favorite podcasters and automatically download the content to a computer or to a portable audio player when new items are available. Most podcasters create their content in MP3 or MP4 audio or video files and upload them, linking to the file in a blog post. Users can then click the link to download the content if they're not automatically subscribed to the RSS/Atom feed. The problem has never been in getting the content to the web page, but in getting the content to work through the feed systems. Wordpress, in most cases, will automatically include new podcasting data in your RSS/Atom feed system. This makes it easy for you to deliver content and for your users to subscribe to that content. For most people, WordPress 1.5 and above will podcast easily and automatically. When you link to the audio file in a WordPress post using the full URL address, it automatically adds it to the RSS/Atom feed and makes it usable as a podcast. Make sure you use a full address: Wrong: My podcast Right: My podcast Your last step is to put a link to your RSS/Atom feed on your page. By default, the feeds are located at the bottom of your WordPress page. The link should look something like this if you're using RSS: example/wordpress/?feed=rss2 If you're using Atom, the link will look like this: example/wordpress/?feed=atom In earlier versions of WordPress, automated links work for posts only, not for static pages. Because WordPress needs to maintain accurate file size information, if you change a linked file you should be certain to republish the post containing the link. If you've linked to a file that for any reason is not fully accessible from your blog, your podcast won't work properly when it is up because WordPress won't have the correct file size information. For Apache servers and others that use the. htaccess file, you'll need to add a directive to the config file or. htaccess file to get the server to recognize podcast files (m4a and m4b) properly. You can simply add this line to the file you use: AddType audio/x-m4a. m4a>
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast. Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider. 1. Prepare for the interview. Make sure to do background research on your subject. Background research includes the 5 W’s and H (Who, What, Where, When, Why, How), previous media coverage that your subject has received, and obtaining bio sheets if applicable. 2. Prepare your questions. Write down your questions in advanced and make sure to organize them in a way that flows. 3. Prepare to listen. When newbie interviewers have the questions written down they tend to not listen to the answer that the person gives. They just ask a question and move on to the next question. But when you truly listen to the answers, you’ll come up with more questions that will add depth and excitement to your interview. 4. Prepare your guest. You’ll get a much better interview if your guest is prepared as well. Before you start, be sure to inform your guest of the types of things that will be discussed. Don’t give them each question word-for-word because that will give your interview a “scripted tone”. However, given them a basic overview so that they can prepare. More Tips: • One thing to remember is to always maintain control of the interview. Don’t allow your guest to ramble. • Make sure you ask open ended questions. Avoid questions that begin with do you, have you, would you, could you. • Avoid asking leading questions. Take your opinion out of the question before you ask. For example, if you ask “Were you excited about the tour” you’ll either get a yes I was excited or no I was not excited. The guest will be focused on the word “excited”. But if you ask “How did you feel during the tour?” you’ll get a much better answer.
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world. Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podcast can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application in itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you can use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly self-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you also provide a service to your customers. What better way to advertise your services? An internal application of podcasting is for training. Podcasts are fast becoming a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at such a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just as well) and anyone in your company can have access to training materials and other documents anywhere, anytime. Of course, as with most any other commercial endeavour, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the cost benefit relationship before deciding to start a podcast for your business. There are some ways to offset the cost of creating a podcast. If you are making podcasts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receive the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts. Whatever you decide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!
Podcasts, which allow viewers to download video material into their iPods to watch at their own convenience, has always been a secret weapon for harassed parents looking for a way to entertain bored and listless children. Think long road trips, or the typical meltdowns at restaurants, doctor’s clinics, or grocery lines. Bring out the iPod, and suddenly, the kids have something to do leaving Mommy and Daddy to go about their task without fear of the Tantrum from Hell. The cartoon industry has caught on. Today, there are podcast videos specifically for children, which are either delivered for free with advertising, or can be downloaded for a minimal subscription rate. For example, Radio Disney has been sending cartoons-on-the-go, taking this billion-dollar family entertainment company from the widescreen to the wee screen. Tinkerbell would’ve been proud. Other cartoon characters to jump on the pod: Kedou the Bear, and his adventures (or misadventures) of growing up, Buck Howdy, and 123 Listen to Me. Many smaller, independent cartoon companies that otherwise may have had difficulty breaking into nationwide television are also bringing their shows to the web, for easy download. The advantage of podcasts for kids go beyond acting as a babysitter. The educational content of many of these videos can be replayed again and again, wherever the child may be allowing for the repetition and reinforcement that young learners need. It doesn’t even have to be about the ABCs or the 123s: there are nursery rhymes, vocabulary builders, even simple documentaries on the trip to the zoo. Podcasting has also unleashed a whole new (and very young) generation of directors: kids are starting to make podcasts as well, and sharing their files on podcast forums and parenting sites. It’s not surprising, then, for a nine-year-old to say that he’s just aired his first mini documentary. This tech-savvy generation, as at home with the PC as with their paper and crayons, can easily use the software used for making podcast videos. It’s an excellent way of encouraging them to use their imagination, and if several kids are involved in a video, it also teaches social skills and important values like discipline, concentration, and problem-solving. One podcast made by a group of twelve year olds was part of a history project they did for school, and centered on the historical buildings in their area. While it’s not going to win any Oscar awards (yet), it did inject a little excitement and fun into an activity that most kids would not have found particularly interesting. Sometimes, the podcasts consist of the school plays and performances of the kids, allowing relatives from around the country to watch their child sing, dance, and possibly walk around the stage in a funny vegetable costume. So far, the feedback on this feature has been overwhelmingly positive. Children love being able to say that they’ve been on TV, while relatives are thankful to have access to the videos compiled by the schools or parent-teacher associations (some of them even include behind-the-scene footage!). The podcasts have become a new way for children to explore, and enjoy, the world.