I remember the day my brother called. We had a six figure success selling on Ebay last year. When you do EBay you learn to spot another eBayer easily in the post office as you wait in line to send your sold goods to the winners of your auctions. Dan had become acquainted with Bryan who was doing 4 times as much as we were on eBay. They talked regularly. This particular day Bryan was explaining that he had put ad sense on his site and was making $200 a day on ad sense alone! He insisted that Dan not waste one day and try ad sense on his site. I had read some on ad sense but discarded the importance as so much "more work" to be addressed in the next life. I was busy with 111 urls, 3 that were earning money that I was earning ALL my income from. (I work full time from my home selling real products on websites that I have to ship when they are ordered.) EBay was a new adventure, but came to a screeching halt when we ran out of the exclusive product that sold like hotcakes for 18 months. Dan was emphatic, "Don't let the sun go down, until you have put ad sense on your high traffic website." As it happened one of the 111 urls was getting 3-4000 visitors a day as an information site but I had nothing to sell and was negotiating to sell the site for $10,000 in less than a week. I made all the mistakes, column ads, flashy colors, 3 ads to the page and made $1550.00 the first month. I was shocked... I found Joel and made some changes, $1800, the next month. Then Google rustled in its cocoon. (Google does a rejuggling of sites quite often and your site may go up or down in the organic search engine that = more or less traffic to your site.) I went down to $390.00 and was very upset. I wrote Joel, I hired an SEO to kill the traffic virus that was stealing my traffic and sending my ad sense revenue to someone else. I started on 5 of my other sites "pruning, fertilizing and watering" them to be accepted by the Google Lords, oh yeah I put the right google ads and placement on them as well. I have labored many hours to increase my sites with ad sense ads on them and make sure my high traffic site was meeting the SEO requirements. The results are not staggering. But each month my income from ad sense increases. I am back to $800 a month. My high traffic site makes 75% of my total ad sense revenue. All my other sites combined do not equal 1/2 of the high traffic site visitors each day. Bottom line no traffic = no ad sense revenue.
One of the fastest ways to get your website in front of your target customer is to use Google Adwords. Google Adwords is Pay Per Click (PPC) advertising. Using PPC wisely, you can transform a no-traffic website into a high-traffic profit machine literally overnight. However, you can also waste a whole lot of money if you don't plan your PPC campaign carefully. Let me fist explain what PPC advertising is. Basically, it's a form of advertising in which you create a small 2-3 line text-based advertisement. The ad will have a headline, which is clickable and links to your website. Here's an example: Top Cruise Deals Great deals on all types of cruises 30% discounts for online purchases your-url You can see examples of these ads in action by going to Google and running a search on any search term. After you run your search, you'll find the PPC ads on the right-hand side of the screen. The owners of each of the ads pay Google a fee each time someone clicks on their ad. This fee can be anywhere from .10 cents to several dollars depending on the popularity and demand of the keyword. The goal of the ad owner is to maximize the number of quality clicks. A quality click is a click from someone that has an interest in what you're trying to sell. A low-quality click is a click from someone that really doesn't have any interest in what you're trying to sell. Since the space in the Google Sponsored Links area is limited (about 10 slots per page), and the number of people using PPC to advertise their products is fairly large, there has to be a way of controlling who gets what placement (also called Adrank) in the Sponsored Links hierarchy. Google controls this placement by 3 mechanisms: 1) Keywords/keyphrases 2) Bid price 3) Quality Score The goal is to get your ad in the Sponsored Links section of the first page (or at most the second page) of the returned Google search results. That means your ad can be anywhere in the Sponsored Links position from 1-10, or 1-20 if you take into account the second page. People don’t normally search beyond the first couple of pages of returned search results, so having your ad appear on the third page (or beyond) diminishes your chances of the ad being seen. To get your ad in the first or second page of Google’s Sponsored Links, and to maximize the number of quality clicks, you need 3 things: 1) Good Keywords/keyphrases 2) Bid in an active bid range 3) Good Quality Score Using Good Keywords/Keyphrases: Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of: dog "Dog training" "Train my dog" "Training for dogs" "dog obedience" "dog growling" Note: using quotes instructs Google to show your ad only when the searched keywords appear in that particular order. The above keyword list is then applied to your Google PPC campaign. Now, every time a user runs a search for any of these keywords on Google, your ad COULD be returned in the 'Sponsored Links' section of the returned search results in Google. As we mentioned previously, the keywords are not the only determining factor governing which ads appear in Google. Keep in mind, there are likely many other people running their own PPC campaigns that have the same keywords as you. And since there are only about 10 slots to place the sponsored ads in Google's first page, the ads that get a position in one of those 10 slots are the ads that are willing to pay the most for each click and the ads that have the higher Quality Score. A good way to find keywords for your product is to use the Google Adwords Keyword Finder at: https://adwords. google/select/main? cmd=KeywordSandbox Bidding in an Active Bid Range: All popular (and many not so popular) keywords have an active bid range. The active bid range is the cost per click (CPC) range that results in your ad appearing in a preferred position within Google’s Sponsored Links area (usually position 1-20). Obviously, the higher your ad is in the position, the more active (more clicks) will likely result. So how much should you pay for each click to make sure you're ad is in the actice bid range? You should first find out what the going rate is for that particular keyword. You can get a good idea of what people are willing to pay for a given keyword by using Overture’s Bid Tool at: uv. bidtool. overture/d/search/tools/bidtool/ Note: your goal is to get a position anywhere on the first page of the Google search result, or second page at most, so you really don’t have to make sure you have the highest bid. In fact, you can even make more money by bidding much lower than the highest bid. For example, say you’re bidding on the “dog training” keyphrase and you find that the 1st position for that keyphrase is going for $1.50 per click. You may very well find that the 4th or 5th position is going for $0.30 - $0.40 per click. In this case, I would opt for the 4th or 5th position. The cost savings is quite significant. Getting High Quality Score: What is a Quality Score? Well, it’s a few things... The Quality Score is derived from the keywords Click Through Rate (CTR), relevance of the text in the ad to the keyword, how well the keywords has performed in the past, and other things that Google has kindly decided not to share. Since there are some unknown factors here, it’s best to focus on what you can do to increase your Quality Score. One thing you can do is aim for a high Click Through Rate (CTR). A CTR is a percentage that is calculated by dividing the number of clicks by the number of times your ad appeared. For example, say your ad appeared 100 times, and out of those 100 times, 1 person clicked on your ad. Your CTR for that ad would then be 1/100=1%. Another thing you can do is make sure your ad's text is relevant to the keyword. For example, if you were advertising a dog training course and your keyword was “cars”, then the relevancy of the keyword to the ad is low. All right, that’s the basics of Google Adwords. Give it a try! There's no better way to learn than through doing! Sincerely, Michael Ellis
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising. What Is A PPC? A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine. How Does It Work? When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely. To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results. Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue. If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself. PPC Cons Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget. PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.
Pay per click or PPC advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. Effective PPC management begins with devising a strategy to drive qualified traffic to your website. PPC (PPC) advertising is simply advertising your website through the use of the search engines’ “sponsored listings”. When using PPC you bid on keywords or keyword phrases that your targeted prospects may use to find whatever your website offers. Yahoo! Search Marketing (formerly known as Overture) for instance, only considers the bid amount in ranking a site. The most popular PPC Google Adwords uses bid value and your success (click through) rate. To develop a your PPC strategy and plan, you must conduct market research. This should consist of identifying your target market (preferably a niche market), identifying keywords that your target market uses to search for what you are offering, and analyzing the keywords and alternative keywords that will appeal to your target market. During your keyword analysis, you will want to find out how popular keywords are and what the average bids are for certain keywords you are considering for budgeting purposes since defining a budget is a necessary part of PPC management. Budgeting for PPC advertising involves not only determining how much money you can spend on your campaign, but basing that on the monetary value of a click to your website since you are paying per click. Your conversion rate, the number of unique visitors divided by the number of sales, plays an important role in determining the value of a click to your site for PPC advertising budgeting purposes as does the average net profit per sale. By dividing your net profit per sale by your conversion rate, you can accurately determine the value per click to your website. The price per click that you pay for your PPC advertising should not, of course (!!!) exceed this value. So if your selling a product that gives you a Ј10 profit, and a particular keyword takes 50 visitors to create a sale you would bid no more than Ј0.20 per click to break even. A few tips about PPC if you DIY. 1. Don’t put more money than you have to into your account – sounds obvious but….! 2. Test, test, test have at least two separate ads for the same product at the same time. Drop the lower performing adverts and add a new one until you are satisfied with the results. 3. Make sure to keep up with your results daily at the very least and adjust your strategy according to results. 4. Continue to look for new keywords and as you find new ones lose the poorer performers. If you approach PPC advertising logically, follow the direct marketing mantra of test, test, test, monitor results regularly and make adjustments only according to results PPC advertising is a powerful tool for driving profitable traffic to your site.
Pay per click (PPC) advertising is the hottest and perhaps most effective way for many Internet advertisers to reach their intended audiences. It is a marketing device that should be included in the tool box of any company which has or plans to have a presence on the net. The keys to pay per click are deciding what type of clicks to use and how to make sure that each click targets the audience a company wants to reach. PPC advertising falls into two categories: Pay per click search engines and ads that potential customers can click on (so called clickable ads). Search engines based on the PPC model charge an advertiser a fee for the ranking it receives when a particular term (keyword) is searched. The more popular a keyword is the higher the price for an advertiser’s website to appear on the returned search list. Advertisers who pay the most will have their products and services appear at the head of the list given back to the person who initiated the search. Clickable ads appear on websites which have content similar to that of the ads. A customer perusing the website will see advertisements of interest and perhaps click on them. The advertiser pays only when a potential client clicks on that advertiser’s ad. Some PPC advertising companies are also experimenting with clickable ads where the advertiser pays only if a customer clicks on the ad and makes a purchase as well. Both of these styles of PPC advertising have advantages. An astute Internet advertiser will examine each type to determine which is best for its business. It is often possible that a combination of the two models will give a company the most bang for its advertising buck. How can a company go about comparing the many pay per click advertising platforms and deciding which one is best suited to its needs? A company must first research the PPC search engines and clickable ad programs available; then it is wise to make a small investment to test those programs which seem viable. When choosing a program, biggest may not always be best. Some companies will benefit from casting a wide net with a large company. Other businesses may be better served by working with smaller advertising entities that specialize in niche markets. Remember too that a company doesn’t have to pay the highest price to be placed on a PPC search engine return pagepanies are placed on the page in descending order from the highest to the lowest bidder. Holding a place on the first or second search page may produce significant return at a lower cost. Once an advertiser has decided to use a pay per click search engine or to place a series of clickable ads, a test run is advisable. Like all advertising companies, PPC advertising is based on a set budget. A company establishes an account and each time a potential client clicks on the keyword or the ad, an amount is deducted from the advertiser’s account until it is depleted. A company should set up small accounts with several PPC companies which seem appropriate for its needs. After setting up the accounts the advertiser then needs to devise something on its website to track how many visitors it receives from each company. PPC companies themselves will offer the advertiser a list of visitors who clicked through on their advertising but these lists may not provide a company with sufficient information for making an informed decision about the success of its advertising. A company wants to know not just that it received visitors but that the visitors were actual potential customers, not just idle surfers. All in all, PPC advertising represents a viable and cost effective form of advertising. Most businesses will discover that either PPC search engines or clickable ads or a savvy combination of the two will increase traffic to their sites. So resolve today to make a small investment of time and money to find the PPC solution that will enable your company to enhance its Internet presence.
Pay per click advertising is one of the fastest growing sources of online advertising on the Internet today. Pay per click advertising is very cost effective and the traffic you will receive is all targeted to you products or services using keyword search technology. There are many different pay per click advertising services to choose from search the net and find the right company for you. I’ll show you what to look for in a pay per click search engine advertising company and how they work. Why is pay per click advertising so popular? First of all it gives any small business a chance to compete with large corporations who control the major search engine results. There’s a lot less work involved all you have to do is set up an account with any company that’s right for you, then create an ad with your selected related keywords and submit. Then sit back and watch our traffic stats go though the roof. Pay per click advertising companies provide targeted traffic to your website, meaning everybody who comes to your website are looking for your products or services. The price is right, one of the best qualities of pay per click advertising is that set your daily limit to what you want. Spend as little as $10 a day and receive 1000 unique visitors if your keyword bid is only $0.01 per click. How dose pay per click advertising work? You as an advertiser bid on keywords related to your website on a pay per click bases to receive targeted traffic. Say if your website sells car Insurance you bid on “Car Insurance, Car, Insurance and so on in till you find as many possible related phrases to your website as you can. Some keywords and phrases will be more expensive then others depending on your competitions bid on the same keyword or phrase. After you let your ad run for a couple days you start to see what keyword work the best to bring traffic to your website. NOTE: try to keep keywords related to your site that way people are actually looking to buy or find info on your products or services. How to pick the right pay per click advertising company? Personally I look for a company that can provide me with low keyword bidding any where for $0.01 - $0.05 per click on keywords for a minimum bid. Even If the pay per click advertising company can only send you a hundred unique visitors a day it is way more cost effective in the long run compare to paying a dollar a click with a larger company to get the same amount of traffic for more money. Some pay per click advertising companies have affiliate programs allowing you to earn free traffic by placing a search bar on your website, you earn credits towards your pay per click account every time some one dose a search or clicks on a paying averter. Now this is a must it will say some where on the site usually when your sign up for your account that they are protected against click fraud, If not they can scam you money. A promotional deal is always nice, when I sign up with a company it’s good to get a deal so you can try their services with out pay a lot or some times nothing. There are many different forms of advertising online and in my experience pay per click advertising has allowed me to keep up with my larger competitors with out breaking the bank or a sweat. Pay per click advertising combined with other free methods of advertising can bring thousands of visitor to your site a month with very little money invested. Pay per click advertising is perfetct for small businesses it helped me and it can easily help you.
: In today’s modern world to run a successful business equals with having a positive online presence. The Internet has reached to the point where it offers incredible opportunities for those daring to venture and online advertising has developed extremely. One can easily find a specialized company to deal with the whole Internet advertising concept, making sure that the targeted audience is reached and the business presented properly. It’s impossible not to have heard of pay per click advertising. It is indeed one of the most efficient and certain ways to present your business online, being a popular online advertising strategy. In simple terms, you will be advertising your products or services on a wide variety of websites – carefully chosen – all representing in fact what it is usually called as pay per click advertising. The Internet is filled with choices for Internet advertising providers but you have to pay increased attention and select a reliable company, one with plenty of experience in the field of online advertising and one that is ready to offer unbeatable prices. Start with choosing a trustworthy company to deal with your online advertising needs. Then make sure that you create an ad that will appeal to potential customers and prepare it to be placed on several websites. When it comes to pay per click advertising, the aspect of the ad is a very important issue and you should take all the time needed in order to create the perfect ad, banner or logo. The best thing about such kind of Internet advertising is that you get to decide entirely the websites that your ads are going to be posted on. It will take just a few minutes for your ads to be displayed on the websites you have chosen and you will certainly be amazed with the end results. Pay per click advertising is not a new concept and it has managed to maintain its efficiency ever since its inception. It is based on the idea that you pay for the clicks you receive, meaning exactly that you have to give money for the Internet users that click on your ads or banners. Some companies even offer the possibility to choose a specific geographic area in which to run your online advertising campaign, which can be great depending on your preferences. At all times, you can be certain that the efficiency of the pay per click advertising campaign is followed and improvements are being made if necessary. Suitable for a wide range of businesses and industries, Internet advertising is the best way to make yourself known to the general public. If you are interested in brand recognition and increased visibility, then pay per click advertising is the thing for you. You can browse the Internet to find a suitable package, see the availability of discounts and check the information you have to provide when you sign up for such online advertising. You will be required to provide your name, company, URL site and the type of campaign you desire ( CMP or CPC). They might be interested to know your monthly budget in order to present you with available options and also ask you to submit a sample banner. The Internet is without a doubt the future of any business and any smart entrepreneur knows that. Pay per click advertising is more than efficient as it can cover a large percent of the targeted audience through such a simple method, clicking on ads. If it’s that efficient and not expensive at all, why not give it a try?
: Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2008, companies will spend $8 Billion a year on PPC advertising. No wonder, almost every keyword search, especially related to products and services that are for sale in market, yields host of sponsored links in the top, side and bottom column of all the major search engines. This clearly indicates the growth and popularity of PPC advertising among online marketers. The growth paired with success is always threatened by increased competition. PPC advertising is no exception. The number of firms offering PPC management services has mushroomed in recent times. According to a survey by Reprise Media, not only is the PPC advertising market widening for the past three years, the growing interest in PPC advertising has caused a rise in keyword costs of some markets by as much as 25 percent. This means the average cost per click (CPC) rate is also increasing rapidly. Factors fueling growth of PPC Advertising PPC advertising is helping many businesses to grow and thrive. Pay Per Click (PPC) advertising offers a new and cost effective way to attract potential customers to your business. Besides others, some exclusive factors propelling to the growth of PPC are: Geo Targeting Customers: Pay Per Click allows you to publish your ads in selected geographical area. This helps you in regulating the flow of your investments in right directions and to reach only the right customers. Organic advertising on internet does not have that edge of limiting publications geographically. Pay per click in that case becomes a cost effective choice for marketers who want to limit their web advertising to particular region(s) state(s) or even nation(s) Instant Result: Organic listing of website at top slots of search engine can take months, whereas the PPC advertising can place you at top within minutes. This means you get nearly instant traffic.
Pre-Qualified Customers: The best part of this advertising campaign is that you don’t have to look out for your customers but your potential customers will find you. Prospects use certain keywords or phrases to search for your products and services on internet. You need to have those keywords in your PPC advertising campaign and bid to ensure that your ads get top spot in the sponsored listing of search engines. Compelling Ad Copies: “Small and smart” is the mantra here. Creating PPC ad copies is a challenge for any copywriter because in the space of a very limited number of characters you need to appropriately position your product/service for your customer.
That tiny ad needs to be compelling enough to attract the customer and encourage him to click. So your professional PPC advertising company or in house PPC management team must highlight the key benefits of your product/service, place in the keywords, mention special offers if any and put in a call to action, all in the space of those few characters. Its tougher than it sounds! Plus, strategically designed ad copies can filter unwanted clicks and ensure qualified visitors on your website. Tracking The Success: Using various analytics tool, you can check how people are responding to your ads in both qualitative and quantitative way. The measurability factor attached with pay per click campaigns makes it a favorite advertising strategy for online marketers.
You can exactly calculate metrics like click through ratio, cost per click and cost per conversion, ensuring almost complete control on your advertising budget. Flexibility: PPC campaigns can accommodate any budget. If your budget is low you can still launch an effective PPC advertising campaign by incorporating less popular but still relevant keywords. Less popular keywords are less expensive. But in case your goal is to maximize visibility in top search engines you can have wider range of keywords from most popular and expensive keywords to least popular and less expensive keywords.
PPC advertising campaigns, if designed professionally can propel business growth. It definitely is a complicated task that requires constant professional attention and analysis. Every click from visitors is costing you money, hence to get optimum results and better ROI, ensure your PPC campaign is being handled by professional PPC Advertising Company.
Pay per click affiliate programs have been around on the internet for many years, but only after the emergence of the popular Google AdSense pay per click affiliate programs people have known their importance and earning potential. How does a pay per click affiliate program work? Generally a small ad resides on your website and when someone visiting your website clicks on the ad the website owner get paid a portion of the ad revenue the advertiser is spending on that ad. But Google changed this whole system and the only criteria to get started is the need for quality and original content. The basic criteria behind this is that if you have good quality content, then over a period of time you will definitely build traffic just like "honey bees". Also Google being the most visited search engine already had a massive network of advertisers. But still the main aspect of success with PPC affiliate programs is very clear, "learn to build website traffic first". Getting your website approved in any program is easy but if there are no visitors to click on the ads you won't get paid. By traffic I don't mean "hits" that have been generated by some robots, but real visitors who will read the content on your website and probably "click" on the ad. Many good ebooks are available today that show you how to increase the probability of visitors clicking on the ads commonly known as CTR (click through rate) using ad placements, ad colors, font colors, web page layouts, locations of ads on the web pages also readymade templates. These are all good and easy techniques that can dramatically increase your earnings, but still the main question remains unanswered, "website traffic in the form of unique visitors" where are they? All those who are earning good revenues with PPC programs such as Google AdSense have one thing in common, they are very good in building traffic, and then using this traffic they go ahead a step to analyze the behavior of visitors on their websites where ads have been placed. This gives them an extra edge over those who are still struggling to make money online. So PPC affiliate programs have a lot of earning potential but done the right way with right kind of traffic. There are many ways to building traffic to your website some 100% free, some paid, some short term(instant), some long term. So a careful analysis of you abilities can help you get started immediately in generating good revenue using PPC affiliate programs. Copyright Shrinivas Vaidya AdSense is the registered trademark of Google Inc.
There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay. Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there. The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the market with unique ways to help you improve your PPC results. Take MSN, for example. Because of its huge user base it can offer demographic placement of ads. In other words, if you want your ad to appear only for Women in the 20-35 age group then MSN offers that ability. Google and Yahoo! are also offering some form of demographic placement, but not to the extent of MSN. With these two you can also opt to place ads in geographic areas, for example, or limit your contextual advertising to appear only on selected sites if you chose to do contextual matching. Further, as a PPC advertiser you need to be aware of the types of ads and delivery platforms being developed right now. For example, we already know that Google is moving into Click to Call ads. They are offering AdWords advertisers the ability to advertise in magazines, and likely they’ll soon be able to advertise on the radio as well. But, there are also other formats in the works such as rich media ads and video ads. In reality, the paid advertising market on the Internet is still in its infancy. As the Internet becomes more ingrained into our lifestyles the advertising opportunities grow. In the future we’ll see more ads embedded into all our online content including videos we download or watch and even web media we receive via our portable devices. There are some pitfalls to paid advertising, however. At a recent Search Engine Strategies session covered by SEO Roundtable, attendees learned just how competitive the paid landscape is. They introduced a variety of bidding tactics which have been designed to help the bidder own the market space. Through such things as “bid shadowing” and “bid surfing” one can effectively force a competitor out of the marketspace for chosen keywords. Or, bidders can work co-operatively to lower the bid prices while still maintaining their presence online. These are tactics which go beyond proper landing page creation, dayparting and other bid managmenet tactics. But, they do illustrate how competitive and advanced some firms have become. Overall, I think the best bid strategy must start with an acknowledgment of your bottom line – what can you afford to bid and still make money doing it? This is where some firms fail while the most successful go on to bigger and better things. This ROI based bidding can help ensure that you don’t “break the bank” while trying to maintain your competitiveness. This type of bidding can also help you find those markets which are untapped by forcing you to constantly analyze and re-analyze the market looking for those opportunities. Remember, an effective paid campaign is just like an effective organic campaign. You don’t always have to be number one. In fact, in some cases a number 2 or 3 position can be much more effective at a much lower cost.
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week? Don't fight the battle, win the battle by utilizing pay per click search engine marketing! 1st Thing 1st: Testing Your Market Place... If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place. The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box. Huh? If you've never seen these small ads within Google, go to: google If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes. Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: adwords. google Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information. You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign. Try coming up with an ad that's catchy and to the point! Ex. Legal Services Get A FREE Consultation! Legal Services in Ontario legalservices After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service. EX. "Legal Services". When Google asks you to enter your key words or phrases, you might want to try entering something like this.... 1. Legal Services 2. Lawyers in Ontario 3. Law Services 4. Lawyer Services 5. Lawyer Services in Ontario Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all. Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site. Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad. Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click. This will give you a pre-qualified potential client for 0.07cts. Let's move on a little now.. Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign. It might read something like this.... 1. Legal Services ---------- Ad was viewed 2000 times ------------- Clicked on 100 times. 2. Lawyers in Ontario ----- Ad was viewed 4560 times ------------- Clicked on 9 times. Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on. KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing. Are you ready??? Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements. 1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: goto or lycos or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots. Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this... 5) Legal Services Our firm is dedicated to helping you win your case each and every time. Cost: $0.10 The key is to look at the cost. The cost is what "Legal Services" was willing to pay for the 5th search engine placement. And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it. I recommend to all my clients to at least master the Google Adword program. Goggles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!
Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking. Title and description When choosing the title and description for one's advertisement, one should take special care to include factual, attention grabbing information about one's service or product. For example, if one is promoting an online casino directory, then one may consider using a factual title such as "Online Casinos" as opposed to the title "Gambling" which is too broad and general. An example of a factual and attention grabbing description might be "Receive $1000+ in free casino bonuses" as opposed to a plain description such as "Directory of Internet casinos". Which title and description would you be more likely to click on? (A) "Online Casinos: Directory of Internet casinos" or (B) "Online Casinos: Receive $1000+ in free casino bonuses"? Keywords Choose relevant keywords that accurately describe the service or product that you are promoting. Given sufficient time and resources, one can literally produce thousands of related keywords for any subject. However, using a massive list of keywords is not advised because in most cases only a small fraction of these keywords are relevant while the vast majority of the keywords are not, and would merely serve to drain the advertiser's funds. For example, whereas the following keywords may accurately describe an online casino directory; "online casino, online casinos, online casino directory", other keywords such as "gambling, poker chips, Las Vegas" are too general, too vague and in most cases irrelevant to the subject of interest. Search Results Positions The first set of positions in search engine results will usually attract the most amount of traffic. Although this is advantageous for person's whose results appear in the first set of search results in google, yahoo, msn and other free search engines, it may not be the case for persons whose search results appear in the top positions of ppc search engine results. Most ppc search engines have affiliate programs which offer webmasters incentives to promote them, and the more people an affiliate webmaster can get to click on the paid listings, the more money he/she earns. While many ppc search engines have anti-fraud systems in place to minimize the risk of an advertiser losing his/her funds as a result of fraudulent clicking, some ppc search engines may not. For this reason, it is not always advisable to bid for the top 3 search result positions of a ppc search engine unless the ppc search engine has a very effective anti-fraud system to protect the advertiser from fraudulent activity. Investigating the PPC search engine Before opening an account with any ppc search engine, it is advisable to read as many reviews about the search engine as possible. Most especially, read about the experiences of persons who have used it before. Does it have good customer service? What anti-fraud measures does it utilize? What is it's Alexa rank? Who else is advertising on it? Are there any super affiliates advertising on it? How do the bid amounts of the ppc search engine compare to the bid amounts of other ppc search engnes? These will usually give you an idea of whether to use it or not. Tracking Sales Depending on the product or service being promoted, there are several ways to track the results of an advertising campaign. If you are the owner of a particular site which has it's own affiliate program, then you may wish to consider setting up a unique affiliate account for every ppc search engine that you decide to use. For example, you may set up an affiliate account for ppc search engine xyz and call the affiliate account xyz. Then you can track the effectiveness of search engine xyz by monitoring the profitability of affiliate account xyz. Some affiliate programs allow advertisers to set up unique advertising campaigns with unique linking codes, landing pages, etc. These are also ideal for tracking the profitability of ppc search engines. Monitoring Traffic One means of tracking the traffic received from ppc search engines would be to allocate a unique entry point for each ppc search engine and to monitor the statistics of that entry point. Another means of tracking the traffic received from ppc search engines would be to add the tag? Name-of-PPC-search-Engine at the end of the url being promoted on the ppc search engine. This would serve to inform the advertiser as to which ppc search engine sent a particular visitor. The best way to monitor the traffic received from a PPC search engine is to add an indepth statistical tracker to a website in order to monitor exactly where the traffic is coming from. It is very important to keep a close eye on where your traffic is coming from because if there is any fraudulent activity going on, you'd want to stop it before your advertising funds expire. For example, if a ppc search engine affiliate has posted a link back to your service/product with misleading words in order to encourage his visitors to click on your listing, then you'd want to know about it before your advertising funds are exhausted due to fraudulent clicking. Monitor Bids It is very important to monitor the bids for the keywords chosen on a regular basis. Bid amounts constantly change as advertising accounts drop out and new advertising accounts open, etc. For example, if you are paying $0.26 per click to be in the third position of the search results for a particular keyword, but position number four is only bidding $0.05 per click, then you are wasting $0.20 per click because you would only need to bid $0.06 per click to be in the third position of the search results.
If you currently do use Pay Per Click Advertisment, or if you’re just getting started you always want to find those killer cheap key words to bid on. Those are usually the ones that convert to sales easily. Clicks that cost only a few cents are easy to find. Maybe you have found a few. Let me show you how to find hundreds with this simple Pay Per Click super trick. The Pay Per Click super trick works for everyone. Even if you have never used Pay Per Click, this will work. You can take this pay per click super trick to the next level, as in, the next level, on steroids. Actually, there a few good ones I’ll let you in on. The trick works like this. You will want to have as many variations on a theme as possible. In other words, hundreds, or thousands of keywords and phrases that advertisers do not think of and people searching for a product do. When you start a campaign, you will use a main key word to build themes on. How to build your themes. Let’s say our keyword to build themes on is “CDs”. Now “CDs” is a very general term. If we razor-point target the term to musical artists and forget about ever using “CDs” as our keyword, we will be better off. Next, we just ad words to our main theme and combine them into phrases. So, we place the words "new", "used", and "live" in the first position of the phrase. Then, we use the artist name Rush, in the second position. Finally, we put our main theme, “CDs” in the third position. For example: new rush cds used rush cds live rush cds You probably think this will take us forever to generate thousands of keywords. It will not! This is how. We are using a computer program to do it that does not coast us one dime to use; in fact it makes us money. It also saves us incredible amounts of time. That’s best part of the super trick. The list you see below is very small. The list we can actually create will be 10 times this size in 60 seconds! This is how. We can replace the word “Rush” with other artist’s names and we are using the progran to insert brackets and quotes on each side of our keyword phrases. So, if we used ten artists’ names, we would have a list of 180 key word phrases. Many advertisers would never think of using a lot of these phrases. For example, I just looked up “live rush CDs” on Google and there were only PPC ads! A Rush fan would type that phrase in while shopping. Obviously, CD storeowners, generally do not. What that means to you is, very targeted, cheep clicks! You can use the same technique in any business. new rush cds used rush cds live rush cds newrushcds usedrushcds liverushcds [new rush cds] [used rush cds] [live rush cds] [newrushcds] [usedrushcds] [liverushcds] "new rush cds" "used rush cds" "live rush cds" "newrushcds" "usedrushcds" "liverushcds" NOTE: Did you notice that some of our keywords look like this? "liverushcds" That’s a great trick to use. Often people don’t bunch they “enter” key between words when typing. The program also removes spaces between words. Setting our budget We are going to make sure that we don’t pay much. So we’ll just make our cost per click 5-10 cents. Let’s sum it all up. If we have lists of hundreds or thousands of keywords, they may very seldom get searched for. However, whit that many keywords in our campaing, the rare and super targeted clicks will drive cheep trafic every day because, we have so many waiting for the right people!
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines. As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee. Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be. The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword. In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors. The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit. The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site. In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable. Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit. If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war. Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis. Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.
: The Pay Per Play opportunity is a great way for webmasters to earn money. People call it Pay Per Play because website owners get paid when an audio advertisement gets played on their website. I like the idea of the Pay Per Play program because it's geared towards playing contextual or relevant ads based on what a website is all about. So if I have a sports related website then all of the ads played on my website will be sports related and the best part about the Pay Per Play opportunity is that no clicks are involved to make money. The idea came from when Google started allowing webmasters to place contextual advertisements on their websites to earn money. This form of advertising has paid off for the publishers and has made webmasters very wealthy since its launch. Alot of people are expecting the Pay Per Play revolution to be just as successful as Adsense. I personally believe that Pay Per Play will be successful but requires alot of people who do run across these kind of advertisement some time to get used to because internet surfers are not used to hearing audio play from webpages to often unless they are on sites like YouTube. The launch for Pay Per Play will begin February 1, 2008 and has already over 60,000 advertisers lined up to promote their products on relevant websites across the world wide web and have over 25,000 members ready to let the pay per play ads play audio on their websites that make them money. Could Pay Per Play be the biggest form of advertisement since the release of Adsense as far as the internet is concerned? I don't know but sure don't won't be left out in the cold if this is the next BIG thing that's hits the net and make webmasters wealthy. Pay Per Play has announced that they will be shutting the doors to their program soon to all outsiders. So my advice to you is if you want to know more about this once in a life-time Pay Per Play opportunity then visit Pay Per Play, that's if the doors aren't shut already. Who knows, maybe Pay Per Play might flop and be the biggest hype of the year. However, I rather be a person who joins the Pay Per Play revolution and have the Pay Per Play program flop than a person who doesn't have access to the program and watch webmaster make a lucrative income from the sidelines. Don't delay, this is a limited opportunity! For more info visit Pay Per Play today.