HOW TO START YOUR OWN HIGHLY PROFITABLE SHOPPING CENTER PAPERS One of the easiest of all businesses to establish, publishing shopping center papers-- CAN MAKE you very rich--almost as fast as finding gold, or inheriting an oil well. Revenue and profits come from two main sources: The businesses in the shopping center your paper serves, and the people reading the paper. It doesn't matter that there's already a "Shopper's Paper" in your area, or that you know nothing about the publishing business and don't own a printing press. The first thing is to understand the specific needs of your market. The stores, shops and businesses in the downtown area advertise to reach all the people, and thus, they're hurting from the competition of similar stores, shops and businesses in the neighborhood shopping centers closer to where the people actually live. Yet, these shopping center stores, shops and businesses ONLY SERVE CUSTOMERS LIVING WITHIN A 5-MILE RADIUS OF THEIR BUSINESS LOCATION! So, the thing to do is organize a plan, and then work that plan. Contact the store owners or managers of the stores in each shopping center in your area. You can include stores or shops and businesses not in the shopping center itself, but clustered within the same immediate area. However, it's important that your emphasis be placed on the individuality of each shopping center. Explain to each of these business people that you're starting a "shoppers paper" that will carry advertising only for businesses in that particular shopping center. With this kind of "local advertising media," the competition, nor have to bear the advertising costs of city-wide circulation. The second selling point in your distribution or circulation system. Take a section of your city street map; draw a 5-mile circle around each shopping center; then take it to your local quick print shop, and have him give you several printed copies blown up to twice the original size. Then as you're selling each business owner, show him the shopping center location on your map with the 5-mile circle around it. Explain that your door-to-door distributors leave a copy at each home or apartment within that circle only. This means you'll have to estimate how many homes or apartments are within each shopping center's customer circle. Getting your papers out to all of these homes and apartments needn't be that big a problem. Simply talk with the 7th and 8th grade counselors at the schools within the service circle. Arrange to pay the counselors $15 per thousand papers delivered for you. The idea is to get the counselors to line up the students to do the delivering for you, and pay them a percentage of the total you give him. The same plan can be worked with boy scout and/or girl scout troops. You might even contact the youth organizations at the churches within the service circle, and propose your delivery operation as a fund-raising project. At the bottom line, the businesses gathered in or near each shopping center will buy advertising space in your paper because your rates will be cheaper; you'll be carrying advertising for a specific location only; and your distribution will be direct to their customers only. You can begin, and handle all phases of your business operation single-handedly, but after the first couple of editions, you'll make much more money by hiring others to do the selling for you. Simply run an ad in your weekend newspapers, promising big incomes to commission type advertising sales people. Word your ad so that those interested call you on the phone. When they call --get their name, address and phone number. Then explain that you're looking for just a few top-notch go-getters who can handle several thousand dollars a week in advertising commissions from individual merchants located in neighborhood shopping centers. Ask them to tell you a little bit about themselves, and then invite them to get acquainted meeting in the banquet or meeting room you've reserved in a local restaurant or motel. Give them the time, and date, then tell them you'll see them at the meeting. As the meeting, show them a prototype or dummy of one of your papers. Tell them they'll each be assigned a territory that includes 3-shopping centers. You then explain/teach them the reasons why there's big money in shopping center papers just as I've explained to you. Explain your advertising rates---$10 per column inch for a press run/circulation of 5,000; $15 for 10,000 and/or $20 for 15,000 copies distributed---and that you pay 50% for each sale. Each paper has room for $1,400 worth of advertising as a single 8 1/2 by 11 sheet printed on both sides; double that for an 11 by 17 sheet folded in half; or 4-times that much as two 11 by 17 sheets. Multiply the salesman's commission of &700 per paper times three for each of them to make $2,100 per week--assuming that you publish your papers on a weekly schedule. Remember, your basic idea should be to create an individual "shoppers paper" for as many different shopping centers as possible. Because of the closeness of prospective advertisers in a shopping center, a good salesman will be able to sign all the stores in at least three different shopping centers in a week. Once you've explained the marketing philosophy behind your papers, and the money potentials available, you should have all the eager salesmen you care to sign on. Remember, each sales person is assigned 3-different shopping centers--you give him a dummy of your paper for each of his shopping centers, with the space availabilities marked--send him out to fill those spaces with paid advertisers--and you'll both be home free! Whenever possible, ask for and get your money up-front or at the time of the sale. In many instances, this won't be possible, so you'll need some sort of standard contract. A short visit to your local community college advertising department, or your local public library for a look at a few instruction books on how to draw up a space advertising contract, will give you a form to copy and use as your own. Billing your advertisers at the end of 30-days will bring in lots of sales, but it will also require a bookkeeper/secretary and statements as well as letterhead envelopes and postage. Allowing your advertisers to buy now and pay later will also require that you allow your salesmen to "draw" against the commission they have coming. This too will present some special problems, namely a need for operating capital. Most of the time you'll be able to sell or factor your accounts receivable for about 80% of the total due. When you do this, you'll be giving up another 20% of your gross income, but you will have immediate cash available. The thing you must do is weigh your operating costs against the overall benefits and make your decision based upon these factors. The design, layout and production of your paper should be quite simple. Visit a local stationary and/or office supplies store---pick up a blue printers pencil, some larger transfer (rub-on) letters (either 60-point or 72 point size should be sufficient for your needs), and also--pick up a pad of "fade out" graph paper and a roll or two of border tape. Use the rub-on letters to print or write the masthead or title of each of your shopping center's papers at the top of the graph paper. With your border tape and razor blade, make a U-shaped frame around the page, a half inch in from the outside edge of the paper. If you're getting started from your "kitchen table," and using a typewriter, make sure your type is "elite" or the small type. Now, measure the inside of your frame from the bottom of your masthead to the top of your border tape at the bottom of your frame; and from side to side, measuring from the inside edges of your border tape along the sides. You should end up with a space 9 1/2 inches deep by 7 1/2 inches wide. Take these measurements to your local print shop and ask them for the dimensions of a space 30% larger. This should amount to a space 10 3/4 by 13 1/2 inches--so ask him for some 11 by 14 inch paper. Scrap paper that has a clean backside will do quite nicely. With your blue pencil, lay out a frame 10 3/4 by 13 1/2 inches--then divide the 10 3/4 width into seven equal columns. Run the paper into your typewriter and type out the classified ads you have set. If you have a camera ready ad that's too large for your regular column dimensions, paste it into position on this sheet. When you have this page all "written" or pasted up, take it to your printer and have him reduce it to 70 % of its current size and run off a couple of copies for you. Cut out this reduced copy and paste it inside your master frame, add any proper sized camera ready ads and you're ready to take your paper to press. Almost all shopping center papers start out as one page circulars printed on both sides, and put together on the "kitchen table" as I've described here. Working alone and trying to start from scratch, you probably won't have all your available space sold when you go to press. If this is the way it works out for you, simply fill in the empty spaces with ads of your own. Promotional ads inviting people to call you, for example, for ad rate information, and to place their ads. Also, some of your better mail order offers. In order to give the impression of lots of ads from lots of different people, enlist the help of your relatives and friends--allow them to advertise a For Sale or Trade item free. It's important that you seemingly have ads from a lot of different people with lots of different phone numbers and/or addresses listed. For these classified ads, you should charge $1 per line, and hence, the name "dollar Papers." Don't forget, your second source of income will be garnered from people who have seen or read your paper, and place ads of their own as result. Once you've got separate pages--a front and a back--for your first paper ready, simply take it to your quick-print shop and have run off the number of copies you've promised to circulate for your advertisers. Have him print it on yellow or orange 20 pound bond, or even recycled construction paper. Until you really get rolling, you can hire a couple of kids to hand out your papers to everyone as they drive into the shopping center parking lot, drop off a stack for check-out stand giveaways at each store or shop in the shopping center, and/or persuade a couple of newspaper carriers to include one with each newspaper they deliver. Another fast hand-out method is to hire a student to give one to each bus rider as he gets off the bus at busy "park and ride" locations. As your shopping center papers become known, you take on sales people to do the selling for you; when you have more space to handle the requests for advertising space, contact a larger printer who works with web presses and news-print paper. Look around, and you'll find one who'll handle all your typesetting, layout, printing and even bulk delivery to your distribution pick-up points. Expanding to tabloid production will lower your production costs, give you greater efficiency and result in more profits for your business. Where there is really tough competition, many publishers of Shopping center Papers include stories about the shopping center---what the land was used for before it was developed as a shopping center---profiles on the different store owners, where they're from and what they did before opening their store or shop---and news of community interest within the customer circle. Many increase their incomes by running mail order opportunity ads from dealers in all parts of the country. Basically, shopping center paper is the same as a mail order ad sheet. The big difference is that it serves as an advertising showcase for a small circle of merchants in a specific area, and is circulated among the people most likely to do their shopping in that specific small circle of merchants; each circle has a need for an advertising showcase of its own, and it will be to your benefit to turn away advertising requests from merchants outside that circle. The only advertising you'll have to do is via the quality and image you project with each issue or edition of your papers. There are a number of popularity-building promotions you can, and should run: Free ads for baby sitting and/or child care services; $100 worth of free groceries if the shopper spots his picture or name in your paper; and free merchandise or service for solving picture puzzles. Don't look for much free publicity or help from newspapers, radio and/ or TV stations in your area--at least, not until you're very well established, because you are in direct competition with them. As mentioned earlier, this is an easy business to organize, requires no special education or training, and will pretty much perpetuate itself once you're beyond the start-up stages. The important thing of course, is the opportunity for at least one such paper in even the smallest communities. The profit potential in even small to medium-sized cities is almost beyond belief... You have an idea, and I've provided the organizational details to make it work for you--- it's working very profitably for a lot of entrepreneurs in a number of locations around the country---the only thing missing now, is action on your part. get with it, and start enjoying the fruits of your own success!
HOW TO START YOUR OWN HOME-BASED SECRETARIAL SERVICE A new approach to serving one of the oldest and most basic needs of even the smallest business community, a home-based secretarial service can satisfy the entrepreneurial needs of even the most ambitious woman! This kind of service business with a virtually unlimited profit potential. Third year profits for businesses of this type, in metropolitan areas as small as 70,000 persons are reported ar 4100,000 and more. It's a new idea for a traditional job that's growing in popularity and acceptance. As for the future, there's no end in sight to the many and varied kinds of work a secretary working at home can do for business owners, managers and sales representatives. Various surveys indicate that by the year 2,000--at least 60 percent of all secretarial work, as we know today will be handled by women working at home. For most women, this is the most exciting news of things to come since the equal rights amendment. Now is the time to get yourself organized, start your own home-based secretarial service and nurture it through your start-up stages to total success in the next couple of years. Our research indicates little or no risk involved, with most secretarial services breaking even within 30 days, and reports of some showing a profit after the first week! your cash investment can be as little as $10 to $25 if you already have a modern, electronic typewriter. You can set up at your kitchen table, make few phone calls, and be in business tomorrow. If you don't have a modern, office quality electric typewriter comparable to the IBM Selectric--a portable just won't do, because it'll break down, wear out, and fall apart after a month of heavy use..If you're aware of this delicacy of a portable electric, you can conceivably begin with one, but you'll definitely have to graduate to a bigger, heavier machine as soon as possible. An IBM Selectric, complete with start-up supplies kit which includes a dozen ribbons, can be purchased for less than a thousands dollars. On the contract, this would break down about to about $175 for down payment and monthly payments of less than $50 per month over a 2-year period. Naturally, you'd want to include the standard service contract which costs about $100 per year, and means that whenever you have a problem or want your machine serviced, you simply pick up the phone and call the service department. They'll ask you what kind of problem you're having, and then send some one to fix it immediately. Shoestringers can rent an IBM Selectric for about $60 per mont, plus a small deposit. And those of you who are really on a tight budget, can contract an equipment leasing firm, explain your business plan, and work out an arrangement where they buy the machine of your choice for you, and then lease it back to you over five or ten year period for much lower payments. Whatever you do, get the best typewriter your money can buy. The output of your typewriter will be your finished product, and the better, "more perfect" your finished product, the more clients you'll attract and keep. It's also imperative that you have one of the modern, "ball" typewriters. Only these kinds of typewriters give each character a clear, even and uniform impression on your paper. Typewriters of the "arm & hammer" type quickly become misaligned, producing a careless look on your finished product. As mentioned earlier, you can start almost immediately from your kitchen table if you've got a typewriter. However, in order to avoid fatigue and back problems, invest in a typing stand and secretary's standard typing chair just as soon as you can afford them. Watch for office equipment sales, especially among the office equipment leasing firms. You should be able pick up a new, slightly damaged, or good used typewriter stand or desk for around $20 to $25. A comparable quality secretary's typing chair can be purchased for $50 or less. While you're shopping for things you'll need. be sure to pick up a chair mat. If you don't, you may suddenly find that the carpet on the floor of the room where your do your typing, needs replacing due to the worn spot where the chair is located and maneuvered in front of the typewriter. You'll also want a work stand with place marker and a convenient box or storage for immediate paper supply. If you plan to do a great deal of work during the evening hours, be sure to invest in an adjustable "long arm" office work lamp. When buying paper, visit the various wholesale paper suppliers in your area or in nearby large city, and buy at least a half carton--6 reams--at a time. Buying wholesale, and in quantity, will save you quite a bit of money. The kind to buy is ordinary 20 pound white bond. Open one ream for an immediate supply at your typewriter, and store the rest in a closet, under your bed, or on a shelf in your garage or basement. In the beginning, you'll be the business--typists, salesman, advertising department, bookkeeper and janitor, so, much will depend on your overall business acumen. Those areas in which you lack experience or feel weak in, buy books or tapes and enhance your knowledge. You don't have to enjoy typing, but you should have better than average proficiency. Your best bet is selling your services is to do is all yourself. Every business in your area should be regarded as a potential customer, so it's unlikely you'll have to worry about who to call on. Begin by making a few phone calls to former bosses or business associates--simply explain that you're starting a typing service and would appreciate it if they'd give you a call whenever they have extra work that you can handle for them. Before you end the conversation, ask them to be sure to keep you in mind and steer your way any overload typing jobs that they might hear about. The next step is "in-person" calls on prospective customers. This means dressing in an impressively professional manner, and making sales calls on the business people in your area. For this task, you should be armed with business cards (brochures also help..), and an order or schedule book of some sort. All of these things take time to design and print, so while you're waiting for delivery, use the time to practice selling via the telephone. At this stage, your telephone efforts will be more for the purpose of indoctrinating you into the world of selling than actually making sales. Just be honest about starting a business, and sincere in asking them to consider trying your services whenever they have a need you can help them with. Insurance companies, attorneys and distributors are always needing help with their typing, so start with these kinds of businesses first. For your business cards, consider a freelance artist to design a logo for you. Check, and/or pass the word among the students in the art or design classes at nearby college, art or advertising school. Hiring a regular commercial artist will cost quite a bit more, and generally won't satisfy your needs any better than the work of a hungry beginner. Be sure to browse through any Clip Art books that may be available--at most print shops, newspaper offices, advertising agencies, libraries and book stores. The point being, to come up with an idea that makes your business card stand out; that can be used on all printed materials, and makes you--your company--unique or different from all others. I might suggest something along the lines of a secretary with pad in hand taking dictation; or perhaps a secretary wearing a dictaphone headset seated in front of a typewriter. You might want something distinctive for the first letter of the company, or perhaps a scroll or flag as a background for your company name. At any rate, once you've got your logo or company design, the next step is your local print shop. Ask them to have the lettering you want to use, typeset in the style you like best--show them your layout and order a least a thousand business cards printed up. For your layout, go with something basic. Expert typing services, in the top left hand corner..Dictation by phone, in the top right hand corner..Your company logo or design centered on the card with something like, complete secretarial services, under it...Your name in the lower left hand corner, and your telephone number in the lower right hand corner. Everybody that you call on in person, be sure to give one of your business cards. And now, you're ready to start making those in-person business sales calls. Your best method of making sales calls would be with a business telephone directory and a big supply of loose leaf notebook paper. Go through the business directory and write down the company names, addresses and telephone number. Group all of those within one office building together, and those on the same street in the same block. Be sure to leave a couple of spaces between the listing of each company. And of course, start a new page for those in different building or block. Now, simply start with the first business in the block, or on the lowest floor in a building and number them in consecutive order. This will enable you to call on each business in order as you proceed along a street, down the block, or through a building. You'll be selling your capabilities--your talents--and charging for your time--the time it takes you to get set up and complete the assignment they give you. You should be organized to take work with you on the spot, and have it back at a promised time; arrange to pick up any work they have, and deliver it back to them when it's completed; and handle the dictation or special work assignments by phone. You should also emphasize your abilities to handle everything by phone, particularly when they have a rush job. Establish your fees according to how long it takes you to handle their work, plus your cost of supplies--work space--equipment and paper--then fold in a $5 profit. In other words, for half hour job that you pick up on a regular sales or delivery call, you should charge $10... Another angle to include would be copies. Establish a working relationship with a local printer, preferably one who has a copy machine comparable to a big Kodak 150 Extraprint. When your clients need a sales letter or whatever plus so many copies, you can do it all for them. Only make copies on the very best of dry paper copying machines, and only for 50 copies or less. More than 50 copies, it'll be less expensive and you'll come out with a better finished product by having them printed on a printing press. When your furnish copies, always fold in your copying or printing costs, plus a least a dollar or more for every 50 copies you supply. By starting with former employers and/or business associates, many businesses are able to line up 40 hours of work without even making sales call. If you're lucky enough to do this, go with it, but- Start lining up your friends to do the work for you--girls who work all day at a regular job, but need more money, and housewives with time on their hands. You tell them what kind of equipment is needed, and the quality of work you demand. You arrange to pay them so much per hour for each job they handle for you--judging from the time you figure the job would take if you were doing it, or on a percentage basis. I feel the best arrangements is on a hourly basis according to a specified amount of time each job normally takes. Whenever, and as soon as you've got a supply of "workers" lined up, you turn your current assignments over to them, and get back to lining up more business. If you're doing well selling by phone, and your area seems to respond especially well to selling by phone, then you should immediately hire commission sales people. Train them according to your own best methods and put them to work assisting you. Your sales people can work out of their own homes, using their telephones, provided you've got your area's business community organized in a loose leaf notebook style. All you do is give them so many pages from your notebook, from which they make sales calls each week. Even so, you should still make those in-person sales calls..If for some reason you get bogged down, and can't or don't want to, then hire commission sales people to do it for you..Generally, women selling this type of service bring back the most sales. And for all your commission sales people, the going rate should be 30 percent of the total amount of sale. Point to remember: Sooner or later, you're going to have to hire a full-time telephone sales person, plus another full time person to make in-person sales for you--Eventually, you want workers to handle all the work for you, and sales people to do all the selling for you--So the sooner you can line up people for these jobs, the faster, your business is going to prosper. Later on, you'll want a sales manager to direct your sales people and keep them on track, so try to find a "future sales manager" when you begin looking for sales people. Your basic advertising should be a regular quarter page ad in the yellow pages of both your home service telephone directory and the business yellow pages. You'll find that 50 percent of your first time clients will come to you because they have an immediate need and saw your ad in the yellow pages, so don't skimp on either the size or the "eye-catching" graphics of this ad. A regular one column by 3-inch ad in the Sunday edition of your area's largest newspaper would also be a good idea. Any advertising you do via radio or television will be quite expensive with generally very poor results, so don't even give serious consideration to that type of advertising. By far, your largest advertising outlays will be direct mail efforts. You should have a regular mailing piece that you send out to your entire business community at least once a month. This is handled by sending out 200 to 500 letters per day. For this, you should obtain a third class postage permit or else these postage costs will drive you out of business. Your mailing piece should consist of a colorful brochure that describes your business. It should explain the many different kinds of assignments you can handle--a notation that no job is too small or too large--and a statement of your guarantee. Do not quote prices in your brochure--simply ask the recipient to call for a quotation or price estimate. It's also a good idea to list background and experience of the business owner, plus several business testimonials or/ compliments. You could also include a couple of pictures showing your workers busy and actually handling secretarial assignments. The most important part of your brochure will be your closing statement--an invitation, indeed--a demand that the recipient call you for further information. All this can very easily be put together in a Z-folded, 2-sided self mailer. Again, look for a freelance copywriter and artist to help you put it together. Once you've got your "dummy" pretty well set the way you want it, make copies of it, and either take or send it to several direct mail advertising agencies. Ask them for their suggestions of how they would improve it, and for a bid on the cost if you were to retain them to handle it for you. Listen to their ideas and incorporate them where-and if - you think they would make your brochure better. And, if one of them does come in with a cost estimate that's lower than your independent, "do-it-yourself" costs, then think seriously about assigning the job to them. This is definitely the most important piece of work that will ever come out of your office, so be sure it's the best, and positively indicative of your business. This will be the business image you project, so make sure it reflects the quality, style and credibility of your business--your thinking, and your success. Your brochure should be on 60 pound coated paper, in at least two colors and by a professional printer. The end result is the Z-folded brochure--Z-folded by the printer--with your third class mailing permit showing on the cover side. This cover side should be flamboyant and eye-catching. You want your mailing piece to stand out in a pile of 50 or 60 pieces of other mail received by the recipient. When you're ready to mail, simply take a couple of cartons of your brochures to an addressing shop, have them run your brochures through their addressing machine, loaded with your mailing list, bundle them and drop them off at the post office for you. This takes us back to the planning on how to compile your mailing list. I suggest that you begin with Cheshire Cards by Xerox. You type the name of your addressee on the cards, maintain these cards in the order of your choice, take your boxes of cards to the addressing shop whenever you have a mailing, and there's no further work on your part. The addressing shop loads their machine with your cards, prints the address on your cards directly onto your brochures, and gives the cards back to you when the mailing is completed. A mailing of 100,000 brochures, via this method--generally could be completed and on its way in one 8-hour day. In essence, you'll want to solicit business with a regular routine of telephone selling, in-person sales calls at the prospective client's place of business, media advertising and direct mail efforts. All of these efforts are important and necessary to the total success of your business--don't try to cut corners or spare the time or expense needed to make sure you're operating at full potential in these areas! In addition to these specific areas, it would be wise for you to attend chamber of commerce meetings, and join several of your area civic clubs--you'll meet a great number of business leaders at these meetings and through their association, you'll gain a great deal of business--and even help in many of your needs. Once you're organized and rolling, you can easily expand your market nationwide with the installation of a toll free telephone and advertising in business publications. Perhaps you can add to your primary business with a "mailing shop" of your own--the rental of mailing lists--specialized temporary help services--telephone answering services--and even survey work.. The "bottom line" thing to remember in order to achieve total success, is planning. Plan your initial operation through from start to finish before you even think about soliciting your first customer. Get your operational plan down on paper--itemize your needs, estimate your costs, line up your operating capital, and set forth milestones for growth. Set profit figures you want to be realizing 3-months... 6-months... 1 year... 2-years... and 3-years from your business start-up date. Learn all you can about the "support systems" involved in operating a profitable business--planning, advertising, selling, bookkeeping, and banking--and continue to up-date your knowledge with a program of continuous learning. Do your homework properly, an there's just no way you can fail with a Home-Based Secretarial Service.
THE BEGINNER'S OPPORTUNITY GUIDE The "Mail Order" business is not a business of itself, but is another way of DOING business. Mail Order is nothing more or less than selling a product or service via advertising and the offers you send out by mail. Therefore, to start and succeed in mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business. Remember too there are "good guys" in mail order, and there are "bad guys", just like in any other business. So, your best bet for a "proper start" with the greatest chance for success is after a thorough investigation of the products being offered and being sold; an analysis of the costs involved to get a fledging mail order operation off the ground; and a good "sixth sense" of what your potential customers will buy. You'll need a great deal of practice, and persistence as well. Mail Order is over saturated with plans, directories, sales material and products that have been around for ten, fifteen, twenty years and longer. Many of these materials were not that good in the beginning, and yet they're still being sold as "quick secrets to wealth and fame". This is part of the reason for the "junk mail" reputation of mail order. Just a little investigation on your part will show that most successful people doing business by mail are always on the alert for "new products" and they quickly add these products to their own sales inventories as they become available. This is a "must for success" rule, regardless of whether you do or don't produce your own products. It's almost impossible to gain much success with a single product...report, booklet, book or manual. The best way is to search around for a number of related products, then, after arranging "drop shipping" deals with the suppliers of the products you want to include in your listing along with your own self-produced product, make up a "catalog listing". It is best if this is a single 8x11 sheet of paper, printed on both sides, listing the titles of the reports and/or books you have available, including your own, with a "tear off" order coupon at the bottom. One of the best programs available in mail order today is offered by Premier Publishers. This company offers you a variety of circulars, with an order coupon on the bottom of each circular. At present, they can provide six different circulars, listing over 100 different low-cost reports and manuals, such as the report you are reading now. The circulars are grouped according to price range and subject matter of the reports described in the circular. There is an open space on the order coupon for you to insert your name and address. After inserting your name, you can take or send the circular to the printer of your choice, and have copies printed in the quantity you need. The next step is to insert these circulars, along with one of your own product circulars, in all your mailings. Premier Publishers allows you a full 50% commission on each sale of items on their circulars. They will dropship you, keeping your customer's name confidential, and in no way encroaching upon them. In addition, discounts up to 80% off the retail price are available to you when you are ready to carry your own stock, and buy reports or books in quantity. This is what you need for a "money-making" start in this business: a full page circular advertising your own product, plus another full page circular listing products or titles related to your primary offering. Premier Publishers advise you to send two full page circulars; one advertising your own product (if you don't have a primary product of your own, they'll furnish you a single book circulars to feature), and another advertising a list of related products ot titles available to your customer. Once you start receiving orders form this mailing, you must immediately acknowledge receipt of the orders and follow up with other offers. The "follow-up" offer is where most beginners fail. Either they don't have follow-up materials to send or they just don't send out these follow-up offers. Here again, Premier Publishers can provide the material for the follow-up. They can supply you with a 24 page Unique Books catalog, which list 400 titles for your customer to choose from. These catalogs can be ordered in small quantities, with your name and return address already imprinted. To follow-up after receiving orders from your customers, simply write a short note, thanking your customer for his patronage, and advising him when to expect to receive his order, and then include a follow-up offer, such as the book catalog, in the mailing. And that's how you will build your business, and attain success in mail order. But, let's get back to the beginning and help you to learn what it takes to succeed in mail order. Don't believe those ads that tell you it doesn't take any money. First off, you are going to need envelopes: #10 mailing envelopes with your name and return address imprinted in the upper left corner. You'll also need a return reply envelope with your name and address on the face of the envelope with each #10 envelope you send out. These can be either #6 or #9 return envelopes. Ask your printer or office supply store to let you inspect samples. To realize profits of any consequence, you'll need to send out at least a thousand, preferably five thousand letters per mailing. And back this up, you'll need a supply of envelopes for your acknowledgement and follow-up offers. you can purchase imprinted mailing and return reply envelopes form your local quick print shop; but for better prices, and with the thought in mind of keeping costs in line, it is best to shop around for the best prices. Generally speaking, you'll find the lowest prices offered by those printer who do business by mail. Look for "printing by mail" advertisements in all the mail order publications you come across. Write them for a price list and a sampling of their work. For envelopes, we suggest you contact any of the firms listed on the next page for their current prices. Speedy Printers 23800 Aurora Rd Bedford Hghts, OH 44146 Pittman Printing 1135 Merrill Ave Potervilles, CA 93257 National Press Inc. 527 W Randolph Chicago, IL 60606 Mahair Sales 415 Morris Bridge Rd Zephyrhills, FL 33599 FOR EXTRA LARGE ENVELOPES Envelope Converters, INc. 4815 Metropolitan Ave Brooklyn, NY 11237 Gray Arc 882 Third Ave Brooklyn, NY 11232 FOR ORDER-MAILING ENVELOPES New England Business Svcs 500 Main St Groton, MA 01471 U. S. Box Corp 1298 McCarter Hwy Newark, NJ 07104 YOU'LL ALSO NEED SHIPPING LABELS Label Center 308 Washington ST Louis, MO 63101 L & D Press 152 W 42nd St New York, NY 10036 Labon of Hollywood Box 54386 Los Angeles, CA 90054 C&J Fox & Co. PO Box 6186 Providence, RI 02940 FOR LETTERHEAD PAPER: Try your local commercial printers first, and then contact the following for the best prices: National Engraving Co. PO Box 2311 Birmingham, AL 35201 E. M Printing CO. 187 Conklin Ave Brooklyn, NY 11236 FOR CIRCULAR PRINTING: Stephen Gaffney 110 Ashburton Ave Yonkers, NY 10701 White Oak Stationery PO Box 429 Colesville, MD 20904 J. E Thomas Ent. PO Box 253 Detroit, MI 48221 FOR TYPESETTING & GRAPHIC LAYOUT/DESIGN Fitch Graphics PO Box 76850 Atlanta, GA 30328 Graphics South 1348 Kings Hwy Shreveport, LA 71103 Stern Graphics 335 Great Neck Rd. Great Neck, NY 11021 FOR COPYWRITING HELP Lee Howard PO Box 1140 Clearwater, FL 33517 Grafix-One 947 Hickory RD Hillsdale, MI 49242 FOR BOOKLET PRINTING Champion Printing PO Box 148 Ross, OH 45061 Speedy Printers 23800 Aurora Rd Bedford Hghts, OH 44146 Dinner & Klien PO Box 3814 Seattle, WA 98124 FOR HARDBACK PRINTING Harlo Printing Co. 16721 Hamilton Detroit, MI 48203 Automation Printing PO Box 12201 El Cajon, CA 92022 IF YOU NEED BUSINESS CARDS Paul K. Alexander 14504 Lanica Circle Chantilly, VA 22021 Nancy Jo Laub Stelle RR #1 Caberry, IL 60919 Caprice Printing 401 Cossen Elk Grove, IL 600007 POSTERS Ben & Sons Press 3513 W Lawrence Chicago, IL 60625 As you can see, the mail order business is very closely tied in with the printing business. Unless you have your own printing plant, always shop around for the best prices and keep your "production costs" in line. For a complete listing of firms with products available on a dropship basis for sale by mail, send $7 to the distributor who supplied this report. Ask for item #629, American Dropshippers Directory. Once you've gotten your envelopes ready, and your circulars made up, you'll need a potential customer list. Again, don't believe the advertisements and "free" advice that states that all you have to do is send your materials out to a "fresh opportunity seekers" list. We have found that the best prospects are those people who have purchased similar or related items. Here again, Premier Publishers can help out. They generally receive 2,000 new names each month. These names come from Premier's national advertising...people who are interested in new ways of making money...easier ways to build a mail order business. Certainly Premier responds to all these inquires, but they do not offer the same items the various dealers and distributors are offering. Premier offers their mailing lists for rental. Write for current description of names which are available. When selecting a supplier to work with in the mail order business, always be sure they are quick to fill orders. Customer complaints are the last thing you want, and poor service leads to a dissatisfied and lost customers. Always be sure your supplier "protects" your customer list, and always make sure he goes that "extra mile" to work with you, and not just for his own profits. This is the kind of service you want from your supplier. Finally, you'll need to consider advertising the different offerings you have for sale. We suggest that you start small with a few experimental ads in your local paper or shopping news. Then you can move on to the bigger publications such as GRIT, CAPPERS WEEKLY, BUDGET ADS, FAMILY TRAVEL LOG, INSIDERS, AMERICAN BUSINESS, SPARE TIME, MONEYSWORTH, etc.
THE EASIEST MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL To be rich--to have an endless supply of money for anything and everything--is the goal of almost every man, woman and child in the world. More specifically, the people who don't have but would like to have money enough for everything they've always wanted, are continually searching for some "secret combination" that will open the doors to unlimited wealth for them.. Sooner or later, these people all turn to mail order selling and, one way or another, give it a try as a pathway to the fulfillment of all of their dreams. And, why not.. They are constantly bombarded with "fabulous get rich quick" opportunity offers in their mail boxes. In just about every magazine they look at, full page advertisements promising UTOPIA, Just for clipping and sending in the attached coupon, jump out at them. Each and every one of these opportunity offers seems to promise complete fulfillment of the readers "needs, wants and desires." They all make it sound as if all one has to do is sign up--send in a small fee--get the details--an explanation of the plan--an almost immediately, their mail boxes will begin to overflow with letters containing cash, checks and money orders. No big investment--no business knowledge--and no work required.. My friend, all this is "advertising hype" designed to "lead the reader into seeing and tasting" the fulfillment of all his dreams. He's so overwhelmed by "the solution to his wants" offered by the advertisement, and he reads "only what he wants to read" in these opportunity offers. That's "Top-of-the-line" copywriting, and worth it's weight in gold! Disregarding the obvious "chain letter and envelope stuffing schemes," these opportunity offers for "riches beyond your wildest dreams," gives one of two money-making plans. The first is some sort of "book of knowledge" written by someone on typing ability but generally sadly lacking in the experience of "having done it himself," and/or the ambition to get away from his typewriter long enough to "make his own mint" using the plan he's advising you to follow. These writers tell you to "knock out" a how-to report about something that you're an expert on--to run a low-cost classified ad offering it for sale in a national publication--and then sit back and let the money roll in..The thing is, what does a shipping clerk, and engine lathe operator, or retail sales clerk know that other people will pay money to learn? Even if one of these people were to come up with a saleable how-to report, where are they going to get "expertise" to write a real order-pulling ad, and which national publication is the "right one" for him to advertise in...The truth of the matter is that very few, if any--shipping clerks, engine lathe operators, or retail clerks--know the first thing about writing how-to reports, composing classified ads, or placing advertising in national publications... In fact, the very idea of undertaking such necessities to successful mail order selling--at the risk of losing a lot of "hard-earned" money--is so frightening to so many people that they never get beyond this part of the instruction sheet. And most of those that do rely upon what they "think" they know about writing how-to reports composing classified ads, and placing advertising in national publication--would be much better off, and receive a lot more value for their money, by spending it at the neighborhood church or community center. The other kind of money making plan these "dream fulfillment" advertisements offer is a Super Profitable Mail Order Dealership of your own.. You buy the book that explains all the procedures for making millions via mail order...Included with your "book of knowledge," is a camera ready circular advertising this book--the same one you sent for to make YOU rich--and a dealership instruction sheet. This beautiful piece of sales copy explains how everyone in all parts of the world is just waiting for the chance to buy a copy of this book--after all-- you were eager to buy it, weren't you? Thus, the instruction sheet goes on to explain, all you've got to do is either order a supply of these circulars--at inflated printing costs--or better yet, take the camera ready copy to your near-by "quick-print" shop and have it reprinted with your name/address on the order coupon. From there, you simply send these circulars to waiting buyers, deduct 50% from each order you receive--this is your gross income--forward the customer's name, order and remaining 50% of the sales price on to the people you bought your book from, and you're supposedly, home free! Two very important factors of this plan must be considered before anticipating any income..Profits have be weighted against your costs of making each sale..But even before these factors can be considered however, the prospective seller must be sure of the "mass appeal" of the product he's about to offer, and precisely his "available prospective customers." In other words, and in case of a report or book, it's the "appeal of the title" and the mailing list or number of opportunity buyers he can present his offer to..These are the bottom-line factors that will decide whether or not your efforts result in your pockets being filled with profits or monthly payments and debt... Assuming you've understood the theme of our discussion thus far, you're probably thinking that "supply the needs of the mail order sellers" is where all the big money is being made in mail order. And, if this is the trend of your thinking, you're absolutely right! It always has been, and it always will be your bigger profit maker... Thus, the easiest and most profitable mail order business is supplying mail order sellers with mailing lists--the names and addresses of people looking for money-making opportunities... Unless a mail order seller has ready and dependable source of fresh prospects--names and addresses--to send his offers to, his business will soon wither and die. Every mail order seller in the country needs constant supply of new names/addresses for his business to grow and his profits to build. The need for, and the demand for prospective mail order buyers is glutinous and unlimited! All you have to do is organize your ability to supply this need, and then turn contact mail order operators with your program to supply them with new prospects. You start with a basic supply of 10,000 names--we offer you a basic supply of 10,000 names on plain paper masters, all set to copy onto your own labels as often, and whenever quantities your buyers request--for just $1.00...these are names and addresses of our own customers--people who have spent anywhere form $2 to $850 for money-making reports, manuals and programs that we offer...After more than 20 very successful years in business, we've found that the more often a mailing list is used, the more money the people that mailing list spend.. We run our own mailing list subscription service which brought in more than $65,000 for us last year. Here's how we operate our service, and recommend that you consider duplicating... Each week, we send out sales letters offering our Mailing List Subscription to mail order entrepreneurs across the country. Basically, we're offering to supply them with a 100 names of our buyers within the past week, on peel and stick labels, for $5 or 10- week subscription period $50.. 200 names for $9 or $90 for a 10-week subscription...300 names for $12 or 300 per week over a 10-week subscription for just $120... Operationally, our girls type the names and addresses of our customers from incoming orders onto "label masters" as they are received...On Friday afternoons, these girls then photo-copy these masters onto sheets of labels for our mailing list subscribers, with never more than 12-subscribers receiving any part of, or the same thousand names... We generate orders--get our names--thou a number of different methods. By far, most of the names come from the advertisement below, which is run on a regular basis in a number of national publications... FREE! All-new home-based money-making opportunity! Send SASE to: Of late, this small classified ad has been generating better than 4,000 names per month for us. The report we send out is a simple one-page instruction sheet explaining how anyone can make extra money by saving, and selling, his in-coming mail. Along with each of these reports we send out, we include a copy of out Money Tree circular, and our mailing list subscription service sales letters. In reply to this package, and average 3 out of 4 people send in to get in on the Money Tree Program, and/or mailing list subscription service. From there, we just keep right on going by setting these people as "independent commission sales people" for our entire list of business success reports and business start-up manuals. The most important part of a Subscription Mailing List Service is to have a good supply of names--a mailing list ready-to-use, organized and on hand. As mentioned earlier, we feel you'll need at least a basic supply of 10,000 names as a starter supply. The next most important ingredient is your subscriber sales letter. A copy of our current sales letter is included at the end of this report. It pulls very well for us, as I'm sure it'll do for you--but the important point here is an example of how to write such a sales letter, as with a pattern in front of you, perhaps you can write an even better one. You must have a sales letter that appeals to the needs of your prospective buyer, and at the same time, solves an outstanding problem for him. The next thing is to get one of your letters out to all the mail order sellers you know of, and/or can locate. Set up a business plan--you will compile 1,000 mail order operators per week, from incoming mail and advertisements you run across..List these names on 3x5 cards, and arrange in zip code order so that you have a record of who you've sent your offer to, and then...Continue adding to this file of mail order people..Then each week, get a thousand letters in the mail--100 or 200 letters per week just won't pull in the orders fast enough for you--5,000 letters per week, and you'll soon be making $1,000 per week, over and above printing and postage costs! So, and as reiteration of what has been stated earlier, the big-big money in mail order is, always has been, and always will be made by those people with the "moxie" to supply the mail order operators with the products and/or materials for them to operate a by-mail business. After everything has been "torn apart and put back together again," the bottom-line fact remains--The easiest, and most profitable mail order business is mailing list supply business. Everyone doing business by mail needs a mailing list of prospects to whom he can send his money-producing offers. Every mail order operator alive, and with the slightest bit of ambition to make money, is constantly on the look-out for sources of fresh names--prospects to whom he can send his offers. So long as people continue to "sell by mail," there will be a demand for mailing list! Look at it mathematically: if you had 100 subscribers to your mailing list service paying you just $10 per week, you'd be grossing $1,000 per week! Just 10 subscribers give you $100 per week--20 subscribers, $200 per week--and from there, you're limited only by your efforts to bring in new subscribers..When we started our service, we sent 1,000 sales letters the first week, and from those first letters, we came up with 25 subscribers with 5-days...Needless to say, we continued to build our subscriber list and can truthfully say that this particular division of our business is not only the easiest to operate, but very definitely the most profitable of our entire operation! Once you've got your mailing list service established, it's only natural that your should "add to it, or have something else to go along with it brings in additional money." Keeping the thought in mind, of supplying the needs of people hoping to become rich via mail order selling, we think the logical addenda or extra service to a mailing list service is the furnishing of "original business success reports" that can be reprinted/reproduced and sold by your mailing list subscribers! From there, it's only natural that you become a "business opportunity book dealer or seller." Riches beyond your wildest dreams, via mail order, are entirely possible and waiting for you--provided you have your "finger on the pulse" of the market, and a business plan that will enable you to attain total success. Most opportunity offers costs you money, a lot of your time, plus that even a "work-acholic" would shy away from, and they deliver only enough income to keep you "reaching" for the brass ring, untold frustration and indebtedness... There are secrets in mail order--Number One, an ability to analyze and understand the market...Number Two, the ability to select and offer the right product at the right time--Number Three, an ability to write advertisements and get it in front of the majority of your potential buyers... Wishing you the greatest of success in all your money-making efforts, the only thing left is for you to read over the instructions as presented herein, get organized with your own program, and start selling it. Everything worthwhile takes a little bit of time to organize; a little bit of money to get started; and a little bit of work to "push it thou to total success," but of all the money-making possibilities you've ever been offered this one can definitely be the easiest and most profitable for you! Take care, and let us hear from you as you grow... OUR ALL-NEW MAILING LIST SUBSCRIPTION SERVICE, CAN REALLY START THE ORDERS ROLLING IN FOR YOU! 100 names-all less than 30-days old-on peel & stick labels just $5.. A six week subscription -100 names per week on peel& stick labels-just $25 100 names-all less than 30-days old-on plain masters, ready for copying onto your own labels-just $4.. A six week subscription-100 names per week on plain paper masters-just $20... 200-names-all less than 30-days old-on peel & stick labels-just $9... A six week subscription-200 names per week on peel & stick labels-just $50... 200-names all less than 30-days old-on plain masters ready for you to copy unto your own labels-just $7... A six week subscription-200 names per week on plain paper masters-just $40... 300 names all less than 30-days old-on peel & stick labels-just $12 A six week subscriptions-300 names per week on peel & stick labels-just $70...300 names less than 30-days old - on plain masters ready for you to copy unto your labels-just $10 A six week subscription-300 names on plain masters-just $55... 500 names-all less than 30-days old-on peel & stick labels-just $22.50.. A six week subscription-500 names per week on peel & stick labels-just $120...500 names - all less than 30-days old-on plain masters ready for you to copy unto your own labels-just $15... A six week subscription-500 names per week on plain paper masters-just $75 1,000 names-all less than 30-days old-on peel & stick labels-just $40 A six week subscription-1,000 names on peel & stick labels-just $225 1,000 names-all less than 30-days old-on plain paper masters ready for you to copy unto your own labels-just $25... A six week subscription-1,000 names on plain paper masters-just $150... ****Additional thousands on peel & stick labels, just $25 per thousand....Additional thousands on plain paper masters, just $15 per thousand... Remember, these are NOT names we've traded for, or compiled from the telephone book, or purchased from some other publisher, mailing list brokers or mail order dealer! These are names/addresses of people who have sent money in to us within the last 30-day period for advertising orders, self-improving tapes, and business opportunity dealerships. Our girls compile these lists fresh every week, from our incoming mail. These are the hottest, most responsive names-mailing lists-you'll find anywhere! Indeed, this is a special service that until now has been offered only to those subscribers and association members; but we've had so many requests from "beginning extra-income seekers" wanting to get started with only a few hundred names per week that we've just recently expanded our mailing lists subscription service to accommodate the small, and beginning mailer. After all, you'd have to be spending a lot of money on postage alone to send out 1,000 names per week. I urge you to give our mailing list subscription service a try...I know you'll want to renew, and keep those orders with cash, checks and money orders coming in on a regular basis... Even with the "increased moving around" of people looking for work these days--we guarantee our lists to be 93% deliverable...And to back-up this guarantee, whenever you get back an offer you've sent to a name on one of our mailing lists marked "undeliverable" by the post office, just send that envelope on to us and we'll replace that name and address with a fresh name and address... The bottom line of this offer is simply this. No longer do you have to buy more names than you can use at prices that would make your ancestors turn over in their graves--Now you can subscribe to a regular mailing list service of fresh names--all less than 30-days old, most less than 10-days old-proven mail order buyers, in the amount you can best handle according to your mailing plans, and at prices that allow you a margin for real profits! You'll be receiving fresh mailing list via First Class Priority Mail every week, with Monday Postmark! Let us start the orders rolling in for you--help you to put Real Money in your pockets! Select the mailing list program that best suits your needs--and affordability--and get your subscription check to us today!
HOW TO GET BIG DOLLARS IN YOUR MAILBOX-EVERY DAY! No other business venture seems so inviting, or attracts so many people than that of selling via mail order. On the surface, it appears to be an easier and faster way to become rich than almost any other method of doing business. All the people in the world are your potential customers; you work from the privacy and comfort of your own home; you set your own working hours; and you answer to no one but yourself. Ideally, you should have a product of your own--something you can produce at very low cost, and sell at top price. If you are buying something, advertising and reselling it, in order to realize a profit, you have to mark it up at least 500%. This is not an unreasonable mark-up for mail order sales. Your product has to have mass appeal, and it has to be something not readily available to your prospective customers except through you. The product should be such that you "carry an inventory" without worry of spoilage, aging or other damage. It should be something you can send through the mail--deliver to your customer--for next to nothing in relation to your selling price. The best money-making product of all is a "How-TO" report such as this one. You don't have to be a literary genius, or even an experienced writer to write one of these reports. In fact, the easiest way is to buy a set of these reports--read them each over, set it aside and write a similar one with more elaboration or from a different point of view. Give your report a commercially appealing title, set a price for it, advertise it widely in a number of nationally circulated mail order publications, and you could have something that will continue to bring in money for you for many years to come. The absolute best money-maker of them all is a report you've found a great need for, researched thoroughly, and written from scratch. Discovering these needs is not that difficult a task. If you don't have the time to write and market one of these reports, or just cannot produce one for whatever reason, the next thing is to purchase a set of these reports with reproduction rights. Here, you can have a number, reprinted for as little as one or two cents each, and sell them for one to five dollars each. The only problem with that approach is that after a year, nearly everyone in mail order will have a copy of these reports, and will be trying just as hard as you are to sell them. Now, if you have bought the reproduction rights to the reports, you simply rewrite them, put new titles on them, make up a new advertising circular, and send them out as new reports each year. There are a number of mail order self-help reports that have been making the rounds for the past 25 years in just this manner. Just because you haven't got the time or the tools to write one of these reports is no reason for not producing one. If you have an idea or the background material, and the confidence that such a report will sell--get in touch with someone who specializes in this kind of writing.., and have them put the finished product together for you. Generally, the fees will run to $100 per page. But this is an "incidental fee" indeed, if you come up with something that has the potential of bringing in several thousand dollars per year for the next ten years or so. Remember, once you have it together and written, you just continue making copies of your original and filling prepaid cash orders for as long as you wish to stay in business. You should also have advertising circulars, a catalog or a "follow-up" offer for every order you get. Many people make the mistake of "sending their whole store" in response to every inquiry. When you receive an inquiry to your advertising, you should have a prepared sales letter describing the item you're advertising, and perhaps a circular listing in catalog style some of the other products that tie in with the product of your sales letter. This is known as the "Featured Selection Plus Alternates" approach. When you receive an order for the product you've been advertising or featuring in your direct mail efforts, include one of your product catalogs in the package with the customer's order. The most effective practice is to include an advertising circular or brochure of a leader item or special-of-the-month, and your catalog. The main thing NOT to do is include more than a couple of separate "featured selection" circulars. Keep your eyes on how the big mail order houses do it, and duplicate their operating plan within your own means. The important point to remember here is to be sure to include something different--something new--something your customer has not seen or been offered a chance to buy--with each contact you make with him. Once you've broken the ice and got him spending money with you, continue showing him products of a related nature that should stimulate his appetite for greater success. For sure, he'll never be more in mood to buy from you than when he receives something he has ordered. So every time you fill and send out an order to a buyer, include an opportunity for him to buy even more from you. You can make a very comfortable income, but you'll never get rich so long as you're having your orders dropshipped for you. Having a connection with a prime source that will dropship orders for you is one of the surest and best ways to "learn" the business of selling by mail--but if you really want to make it big, you'll use dropshipping sources for learning, and to back up your primary product with follow-up offers. If you don't have a primary product of your own, the next best thing is to buy in quantity lots at wholesale prices. A word of caution here, though: do not buy a quantity supply of anything until you've seen a sample of the product and thoroughly tested the saleability of that product. Too often, the beginner is sold a quantity of a certain product at so-called wholesale prices, only to find that after he had spent his capital he either doesn't want to put forth the effort and time to sell that particular product, or that he can't "give it away," let alone sell it. Suppliers who operate for you orders, generally derive most of their income from the sale of these initial "required" inventories. Always investigate and check out the saleability before you buy anything more than just a single sample. Selling your reports depends on your advertising. You have to get the word out that you have "money-making information" available for sale. Start out small by using short classified type ads. Look at how the established mail order report sellers are doing it, and copy their methods. Do not copy their ads--instead, use them as idea stimulators for your own original copy. Place an ad in one of the largest circulation publications you can find, then use the money that comes in from the first ad to place similar ads in three or four other publications. One of the insider secrets of the mail order business is in multiplying your advertising exposure. This means simply that you start with an ad in one publication, and from there, expand your exposure by advertising in more publications. Be patient, and wait for the returns from your current ads, then use that money to increase the number of people who will have a chance to see your ad. It's as simple as that, and it works every time. Try it and see for yourself. All of this means as you are getting started with a new mail order business, you have to reinvest all your business income back into the business. To do otherwise is a straight line to business failure.
SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year's sales. Two "new angles" have greatly contributed to this phenomenal growth in total sales. One is the practice of offering a wide selection of books via "mini-catalogs" The other "angle" is the practice of sending these "min-catalogs" to prospective buyers as "inserts" in printed materials the prospect has already ordered. Mini-catalogs are usually printed on 8 1/2 x 11 sheets of paper, then folded in half along the length, and simply slipped inside the covers of a magazine or the folds of a newspaper. Often-times, a mini-catalog is folded and sent out as a self-mailer. Both of these methods of obtaining circulation are very profitable. A book-selling "mini-catalog" is made up of a "full-page commercial" on the front page. This is your main sales thrust, or primary attempt to sell a "featured" book with ease of your mailings. The second, third, and half of the last page of the min-catalog should be two columns of listings of other books you have to offer. Each listing should consist of the title of the book offered, followed by a short description of either the book itself, or how the book can benefit the buyer. This is then followed by the catalog number of the book, and the price. The bottom half of the page of your min-catalog should be devoted to your customer order coupon. The "mini-catalog" should be typeset, and printed on a different color of paper for each mailing. Recent sales results indicate that the better quality paper your mini-catalog is printed on, the more sales it brings in for you. Two major publishers who are currently supplying ready-made catalogs for your use in generating business are; PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N. Hollywood, Ca. Write to them on your letterhead, and ask for samples of their promotional material. Once you've got a mini-catalog with which to advertise your books, you must bring all your efforts to bear on the problem of obtaining maximum circulation of your mini-catalog among the prospective book buyers. The easiest and least expensive method is as follows: Check at your newspaper offices for a listing of all their distributors and/or route carriers. Contact these people and ask them to give you a price they would charge to include one of your mini-catalogs with each paper they sell or deliver. Determine how many "min-catalogs" you'll need for this kind of distributors, have that number of min-catalogs printed, hand them out to your contracted distributors and newspaper carriers; then sit back and prepare to fill book orders. It's simple and easy, but best of all it really results in big profits for your book-selling business! Another simple method would be to line up students from different junior high schools in your area, and pay them each $10 per thousand to deliver your min-catalogs door-to-door. If you have junior high school age children, this could be the easiest and least expensive method of distribution for you. Major cities also have professional distributing services which deliver advertising material to the residents. Check your local phone directory for their names and addresses. The orders which you develop through the local distribution method can be filled by mail. To expand your market beyond the local area, you need to solicit the business by mail. Several excellent books are available on developing sales by mail. A few are listed here. Order from the distributor who supplied this report to you. #366 FORTUNES WITH BOOKS MANUAL, BY LEE HOWARD...$7.95 #360 FREE ADVERTISING FOR MAIL ORDER DEALERS....$10.00 #365 &50,000 A YEAR FROM MAIL ORDER ADS.........$10.00 THE END OF THIS REPORT
BIG MONEY WITH FOLIOS One of the easiest, if not the easiest, ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports. Generally, the beginner purchases a series of these reports-complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes-usually at a cost of less than 5 cents each, sends out an advertising circular. As has been said so many times in countless mail order advice publications, you never really make any real money until you control the product. When you buy the reproduction rights to a set of reports, you control the product. You can advertise the sale of these reports individually via national classified ads, and follow up with your advertising circular as a "full page" advertisement or send it out as part of your direct mail packages. The bottom line is simply that when the orders come in, you keep all the money for yourself, reproduce the reports for pennies and end up with a profit that's beyond the belief of other people in other types of businesses. It's virtually impossible to convince most people that you can make a profit of at least $1.00 per sheet of paper, but it's being done every day of the week, and is actually the easiest way there is of making money! Give it a try yourself, and you'll probably be flabbergasted too. The best part of getting started with these folios is that you'll have an opportunity to see how they're written, precisely what kind of information they contain, and from there, the background you'll need to start writing similar folios and reports of your own. Let's say you send for the group of reports on the many ways of making money in various small businesses. Just as soon as you get them, read them over carefully. Make sure you understand and fully comprehend the information and instructions in each report because any one of them-all of them-are very definitely problem-solving reports that can aid you in your own quest for success. Jot down a few notes relative to those you want to use, and/or pertinent information you might want to incorporate into a report of your own-one that you write yourself and not only set the selling price on, but also who or how people sell it. The next thing is to take this series of reports to some of the print shops in your area and ask them for a bid on their costs to print up an inventory supply for you. When you finally find a shop that'll print them at a cost that's agreeable to you, have a supply printed up. After they're printed, be sure to separate your originals or masters from the supply you're going to be selling. It's best to keep these master copies in a file cabinet or someplace completely removed or separate from where you store your inventory. You're just about ready to start raking in the big money-but first-you have to get the word out that you've got these reports ready, and for sale to anyone that wants to buy a copy. We suggest that you select one of the reports you fell will interest the most people-Such a report might be "How to Get Big $$$....." Make up a simple classified ad: FREE REPORT! "How to Get Big $$ in Your Mailbox--Everyday! Send SASE to CASH, Box 123, Anywhere USA 01020. Place this ad in as many of the national coverage mail order publications as you can afford to advertise in, and then hang on for a deluge of orders. With each order, simply take a copy of this report and include it with a copy of your advertising flyer listing all of your other reports---with your name/address in place ours, of course-and send it back to them in the self-addressed, stamped envelope that they sent you. In most cases, you'll find that about half of those people who have sent in for a copy of the free report, will turn around and send you $15 for the complete set with reproduction rights. Simple-easy-and with a profit potential in the hundreds of thousands of dollars because you'll find that every one of these reports will sell for years and years to come! As mentioned earlier, you should study the reports you buy and from them, eventually write your own reports, making up your own advertising circulars, and not only set your own selling price, but control the number of people selling them. Writing and selling simple "business success" reports is how most of the "biggies" in mail order got their start-it's the bread and butter of most mail order businesses-and the only right way to go if you're trying to make it with a minimum investment. GET STARTED RIGHT AWAY: Send for your FREE listing of the many "How To" reports that you can purchase and reproduce for pennies and sell for dollars. Infopreneur Box 96, Purdy, MO 65734-0096.
HOW TO START & OPERATE A SUCCESSFUL CO-OP MAILING SERVICE Aside from advertising, the biggest expense involved in mail order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is co-op mailings. Here's how a typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to co-op mailing service. The co-op mailing service receives these circulars or brochures and hires housewives or handicapped people to fold and stuff them into envelopes and then mails them. For this service, they charge anywhere from $10 to $100 per thousand--and it's a good deal to the mailer. Now, quite naturally the co-op mailer can do this and make any money unless he's got a number of circulars or brochures from several customers in each envelope he sends out. And that's precisely how he makes his money--by including 10 to 16 such circulars in each envelope. Look at it from a mathematical point of view; Say he charges 12 people $50 per thousand to fold and stuff their circulars in his own outgoing mail. Twelve times 50 dollars comes out to 600 dollars--he uses his own mailing lists, so there's no big expense involved there--but he does have to pay for people to fold and stuff envelopes unless he's got it organized where he and his family do this...The going rate of people to fold and stuff circulars is about $20 per thousand...And to bulk rate 1,000 envelopes is going to cost $110...Add to that about $12 1,000 envelopes and you've got a total overhead of $142...Subtract that amount from $600 he took in, and you have him realizing a profit of $458...Not bad for mailing... The best thing of all about starting and operating a co-op mailing service is that you can include your own circulars or brochures with each envelope you send out. You stuff circulars or brochures from 12 different paying customers, and at the same time, include at least two of your own. So how do you get started in such an easy and highly profitable business... The simplest way is to have and advertising coupon-- 3 1/2 by 6 inches--made up and include one with everything you mail out. Another sure-fire method of pulling in orders is to turn a simple classified ad in as many of the national coverage mail order publications as you can afford. Such an ad look like this: CO-OP MAILING! Best customers in the country. Just $50 per thousand- you supply the circulars--we mail! Excello Mailing Services, Po 99 Washington, DC 20001 A couple of things you should do in order to handle the orders you'll be getting...Be sure to have a number of people lined up/available to do the folding and stuffing of envelopes for you--and also, be sure to get yourself a bulk rate postage permit. With those details out of the way, all you really have to do when the orders come in is drop off the circulars to be folded and stuffed into envelopes, with the envelopes, your return address can be rubber stamped on the envelopes as they are applying the mailing address labels as well as your bulk rate mail permit indicia, and you're on your way. By including a co-op mail advertising coupon with each piece of mail that you send out, plus regular advertising in most of the mail order publication, you'll be pleasantly surprised at how fast your profits will grow. Once you get organized and have all the bugs worked out of your system, you might also want to expand your business to include your local area. To do this, you either call on your local area businesses and professional people, or else hire commission sales people to do the selling for you. Most small businesses are interested in sending out regular sale flyers or catalogs, so you or your sales people simply call upon these people and offer to do the job for the. Contact with a good printer in your area will also be to your benefit. You can offer to have the circulars printed--you collect a commission from the printer, and make a bundle of profits with your mailing services. If you sign just 5 different stores in 5 different shopping centers, you could really be rolling in money within just a very short period of time. $50 per thousand--times 5 stores--you have $250. And when you multiply that times 5 different shopping centers, you're talking about $1,250. Then if you get all of these people to go with your services on a regular basis--say once a month, you've got yourself a very respectable monthly income that will certainly keep you from the Poor House... Whenever you send out mail, you should always include your co-op mail advertising coupon, plus at least two advertising circulars of your own. By doing this, you'll continue to pull in more business for your mailing services, and at the same time make money from whatever you're selling on your advertising circulars. Finally, as with any business you might be thinking of starting, the business should be primarily something to keep you busy and pay your bills. Any business that your start should be "vehicle" to eventually make you rich. Thus, you'll have to know about the business, but just as soon as you can afford it, you should hire other people to do the work. In other words, with this particular business Don't involve yourself and commit your time to the folding and stuffing. Hire other people to do this work for you while you work on the expansion of the business by calling on local people that can use your services. At the same time, it would be wise to hire a number of commission sales people--the more people you have calling on prospects, the more money you're going to make and the faster your business will grow. Actually, and dependent on your energies, there's no reason why a co-op mailing business can't bring in $100,000 a year or more. The opportunity is available in almost every city and hamlet in the country. We've told you how it can be done, and the rest is up to you! THE END.
HOW TO WRITE MONEY-MAKING "HOW-TO' REPORTS This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy! The hard part, of course, is getting all the proper ingredients at the right time. Your basic "Money Making report" is usually two pages in length, sells for $3, and outlines instructions, details, or a "How-To Method" for solving a problem: making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire. One of the most successful reports was and still is, a short report on "How To Keep Moles Out Of Your Yard", by one of the deans of self-publishing, Jerry Buchanan. Another of the most successful and biggest money-makers ever written, had to do with the many different ways to prepare and serve hamburger. Simple, basic, grass roots kind of information is what we're talking about. Any man, woman or child can write a saleable report on any subject - providing he or she has knowledge of that subject through personal experience, research, or both. A lot of women write successful money-making reports based upon better ways of solving household problems. And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, woodworking or other hobbies. The list of subjects one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors. Writing your report is easy and quite simple. However, it does take longer, and requires more sweat, blood and anguish for some people to produce a "finished" product than it does others, even if they are equally intelligent and knowledgeable. The best advice anyone can give you on how to write a money-making report is to advise you to write as though you were talking to someone - as though you were instructing your next door neighbor via the telephone on the subject at hand. I use the word telephone here to point out that regardless of how much you wave your arms, point your finger, or even draw pictures, you aren't getting the message across, and your neighbor won't "see" what you're talking about until you tell him in the kind of language he can understand. Write in a style similar to the book reports you used to give when you were in the 6th, 7th and 8th grades. Do you remember the "theme papers" you used to have to research, outline and write for term finals? You got a good grade if you presented your material in a straightforward style, had the facts, an didn't pad out your paper. Be factual, and be clear. Know your reader and use the kind of language he expects you to use. This does not mean that you should drop to the level of military barracks talk or that you should elevate yourself to the level of a pseudo Rhodes Scholar. It just means that in writing the basic "How-To" report, you should bear in mind that these reports serve as personal one-to-one consultations between you and your reader, and that your language should establish a rapport he can feel. Outline what you want to say before you write it. This helps; in fact I very definitely recommend it. Many writers "think" as they're typing or writing what they want to say, myself included. But believe me, everything flows smoother, with a lot less rewrite involved, and the finished product is always much better when you've outlined what you want to say before you start. When doing business by mail, these Money-Making "How-To" reports we've been talking about are known by many names: folio, booklet, pamphlet, guide, or even Personal Success Plan. In reality, these reports are written guidelines that give the reader more information on a subject he wants to know more about. Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one; how to develop and prepare for a new career; how to make more money; how to save money, better one's standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavor. You'll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a two-page typewritten paper to a multipage typeset and professionally bound book. an important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains - not how long it took you to put it together, the reason you wrote it, or the number of pages you've written - so long as it contains the information he wants. Picking a subject to write about - one that has sales appeal and that will sell well for you - is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you. And remember, the more you are involved or interested in the subject, the easier it will be for you to write about that subject in a manner that will hold your reader's interest. Your knowledge and enthusiasm will show through - causing your reader to overlook any technical writing weaknesses. How do you determine the subject that's best for you to use for your first report? Channel your thinking along these lines: If you love to fish, you could probably put together a money-making report on "How To Catch The Big Ones". If you love to sew, you could probably write a report on "Tips for Beautiful Sewing". If you have experience in advertising, you could write a report on "How To Write An Ad For Best Results"; experience in printing, a report on "How to Prepare Copy and Layout for Best Printing Results"; experience in business, a report on "Better Business Operating Techniques". It's worth repeating: Whatever you write about, make it something you know about, and are especially interested in. Art Fettig writes about motivation and ideas for selling because he has spent many years doing just that - motivating people toward larger sales volume and "brainstorming" new ideas for more sales. Doug Hooper writes about the power of positive thinking because he has practice it and believes in it; it works for him and he knows it can work for you. Paul J. Micali writes about the techniques of closing more sales. He has spent all his life teaching people to become better sales people, and he never tires of talking about how easy and rewarding selling is with the proper thinking and approaches. Maryanne Raphael writes for all of us about the many and different writers' markets open and available to freelance writers, because she has spent many years searching and learning all about these markets as a freelance writer. Whenever we talk with her, she's always "neck-deep" with assignments from countless publications. She knows the problems of the freelance writer, and she passes along information of great value because she's been there. Dottie Walters writes about the opportunities for women in business because she's been "down to her last dime", started a business on sheer determination alone, and knows the tremendous potential of women in the business world. Today, she is one of the most sought-after women in this country as an inspirational speaker for women's groups. She gets paid for speaking before these groups, and sells thousands of dollars worth of books at these engagements besides! I could go on and on - naming friends and telling you how they have taken a subject they were interested in, found out everything about it they could, and parlayed it into a fortune by starting with the writing of a "How-To" report. Rather than go on with these stories of how others have done it, and are doing it, let's get on with the task of showing you how you can write your own "How-To" report and parlay it into a personal wealth vehicle of your own! Once you've decided on the subject you're going to write about, the next step is thorough research. Visit your public library and "bone up" on your subject. Read as much about it as you can find - newspapers, magazines, books - everything! Start collecting clippings, talk to your neighbors, your friends and relatives, and take notes on all information you gather from reading and personal discussion. When you've spent a good six weeks intensively researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step - the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious, and organizing those you're going to use according to your "subject coverage" outline. Don't let the outline part of your project become an obstacle. An outline is simply listing the order in which you want to write about or discuss each aspect of your subject. Everything that's written should have a natural beginning, a body and an ending. When you outline your subject, and your "subject coverage", which can be likened to a table of contents, you'll find it easier to say what you want to say. You'll be ABLE to say everything you want to say. You won't have to worry about forgetting or leaving out an important point you want to make. The coverage of your subject will be more complete, and your writing will be much smoother. Once you've completed your research, organized your notes, and have your "subject coverage" outline set, you're ready to write the money-making report that just might make you rich! Start writing, and write as though you were talking to someone, because writing, after everything has been analyzed, taken apart, studied, improved upon, and put back together, is still nothing more or less than a written conversation between two people. Write your how-to report as though you were instructing a high school graduate in how to do something his first day on the job. It makes no difference whether you write it all out longhand or pound away at a typewriter. Just get it all written! Once you've got your material organized, start writing and don't stop until you're finished! When you have finished, be proud of yourself! Take a break, go out to dinner, enjoy a night on the town! In other words, put this first draft of your report aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves. After a couple of days off, take up your report and go through it with a sharp pencil, just as you imagine an editor would do. Strike out, rewrite and polish each paragraph for clarity, accuracy and flow. This is the time to make sure that what you've written is easy to read, easy to understand, and each sentence follows the one before it just as surely as spring follows winter. The smoother the conversation or the writing of your report flows, the easier it'll be to read, and the easier it is to read, the more copies you will sell. Now you have a money-making report that has the potential of making a great deal of money for you. If you are a good typist, go ahead and type it out in finished form. If you're not a typist, you can have it typed by someone who is, or even have it typeset for a small fee.
AN EASY START TO MAIL ORDER! Listing names of Big Mail Requestors, and sending out packages of Big Mail is an easy way to get your start in the business of selling by mail. There are a number of mail operators pulling in an easy, extra thousand dollars a month, by what you'd hardly call work--doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails, and sending out envelopes stuffed to overflowing with Big Mail. Regardless of where you live, your age, teenager or senior citizen, man or woman, there is no reason you can't do the same---pull in an extra thousand dollars a month, with the same idea. Getting started is NOT as easy as turning on a water tap, but then your initial investment will amount to practically nothing---And the requirements upon your time shouldn't amount to more than a few hours a week. First, let's define the market---Who wants Big Mails, and why they want it...Big Mails are wanted or should be wanted by just about every person in business, especially those involved in selling product via the mails, in order to keep himself abreast of who is doing what, how they're doing it, the new offers being made and the newcomers to the business. The reasoning is because of the time and postage saved by automatically receiving all of this information, as opposed to writing and mailing letters to each individual offer you see that arouses your interest, not to mention the time saved searching thru all the different publications to discover these things. Some people--the dreamers and the lonely--like to receive Big Mails simply for the sake of having mail delivered to them every day. There's no sure way of determining which of your Big Mail Requestors these people are--so you just forget about it, and send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect. Now, let's define what's inside a Big Mail Package you or your buyers--Big Mail Requestors--will be receiving in the mail---Generally, you'll find a least one, but usually several publications: ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place. Many, if not most of the beginners in this business, first get their name listed as a Big Mail Requestor, on as many Big Mails Wanted list as possible. They then Save the mail they receive and once a week, every other week, or once a month, they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who have paid to be listed as Big Mail Requestors. Don't forget---All Big Mail suppliers always include a least a couple of two-sided circulars of their own. These are usually Commission Circulars--product advertising circulars, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with "camera ready" copies of circulars to use. The dealer takes these circularss to a quick print shop, and has several thousand copies made up with his business name and address imprinted on each circular. Everytime you send out a package of Big Mail, always include two advertising circulars of your own--circulars that may interest the recipient and cause him or her to send to you for the product or service offered. These can be commission--dropship--products that you have devised, produced and are selling. Incidentally, the best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work entailed in rubber stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail, and will make your circulars for you with your name and address on the ordering coupon. Also it will almost always pay for you to have the printer fold your circulars for you before he ships them to you, he can do it all in about an hour, while it could take you a couple of days to a week or longer to fold 5,000 circulars yourself. You can include as many product circulars in your package of Big Mail as you want, but..It's been proven time and time again that three very good--outstanding--circulars related to the same idea, bring back more responses than envelope overflowing with circulars. What I'm saying is that a circular inviting the recipient to send for Book #317, " How To Make Money Writing & Selling Simple Information", plus a circular on Book #365" $50,000 a Year from Mail Order Ads",will pull far more inquires than 10 or 12 different circulars inviting the recipient to send for a mixture of related items. The reason is quite simple---After about 3 circulars you begin to overwhelm the recipient with opportunities. In reality, he'd like all of the books you're offering but he only wants to spend so much and therefore he's faced with a decision of which ones to send for---and more often than not, he ends up not sending for any of them. Including as mini-catalog listing of your offerings is quite different, and generally acceptable to most people receiving big mail packages, or product advertising in the mail. Generally, this is regarded as not so much loose paper and something they can hang on to for a while and maybe order from, much the same as they order from Wards or Sears Catalog. When you've got your name listed on a number of lists as Big Mail Requestor, ad after you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance thru any mail order publication and come up with one you think will bring the most replies. Now you're on your way with the basic plan and "know-how" for a fast start as a Big Mail Supplier. In order to expand your big mail operations into a real money-making business, compile a list of magazines, newsletters, mail order tabloids and ad sheets. Then draft a letter to these publishers, advising them that you supply them with several hundred prospective subscribers each month. Explain that your prospects come from responses to national advertising, which you run at no cost to them, the publishers...Go on to explain that your national advertising offers Free Trail Subscriptions to the nation's leading money-making publications, and that you feel your list will be incomplete without his publication... Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel 'n stick labels---that these mailing lists will belong to him on receipt---and that you encourage him to copy them for follow up mailings... You charge each of these publishers $100 a year for this service, and even when you have 100-150 signed, keep looking for and attempting to sign more publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the very smallest of them... With a number of accounts signed and paid, you place an ad such as the following, in several national publications: FILL YOU MAILBOX WITH OPPORTUNITY! World's leading Money Making publications! Free trail subscriptions! $2 for processing to ( your name and address). When the responses to your ads come in, type the names and addresses onto "master" sheets or put them into your computer system as respondents to your advertising. Sometime around the 15th of each month, copy your masters onto the number of customer sheets of labels you need, and send them out. You bank the money from your advertising respondents. One hundred publishers time $100 each means $10,000 per year... A minim of 200 Respondents to your advertising each month means another $4,800 per year...And then, by contracting with a reputable list broker such as Group One Communications, 2321 NE Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of the "Hot" names you accumulate each month, you should be able to double or triple these figures...And $30,000 income your first year in the Big Mail business is nothing to "cry about" at all!!! Meanwhile you've got all these new prospects, to whom you can send your own sales materials...You can also expand your services and become a subscription agency, a publications distributor, or even a mail order publications Advertising Agency... You could compile, publish and sell directories of newsletters, tabloids and ad sheets...Directories of Mail Order Associations...Mailing lists of people wanting Big Mails...or mailing lists of people want Commission Circulars.
MONEY-MAKER'S SECRETS TO RENTING PROFITABLE MAILING LISTS As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter or circular, let's focus our attention specifically on the problem of finding mailing lists that produce profitable orders. Common sense should tell you that without a good mailing lists, the time and money you spend for market research, advertising layout and knowledge relating to the "rules of direct mail," will just be wasted effort. In other words, unless you get you offer to the buyers, you might as well save your time and money. In order to reach your most-likely buyer, you must first determine who your most-likely buyers are. This is not so hard as it might appear. Actually, it's just a matter of recognizing that automotive items will appeal to car-owners, while household gadgets will sell best to the homemakers. Regardless of how easy its is, this is the most-often over-looked part of the beginning entrepreneur's planning. suffice it to say that if you don't know who you're going to sell a product or service to, your product or service is going to be pretty hard for you to sell. The next thing to really look into, is the competition your product or service faces. If it has a limited market--not too many people would stand in line to buy--and you are competing with virtually the same product as supplies by other companies--then you're going to have to either come up with a strong "hidden angle" or else face defeat before you even begin... These are the "keys" to success in selling anything via direct mail--pin-pointing exactly who your buyers are, presenting your offer to them with an angle not being used by your competition, and concentrating all your sales efforts only on the most-likely prospects. Assuming you "know" who your most-likely buyers are; that you've got a "winning" sales letter or circular--and, a product or service these people "will stand in line to buy," then your problem is to get the message to these people. Do not think you'll "save some money" by renting or buying inexpensive mailing lists from advertisers in all those ad sheets and "mail order" type publications that seem to flood your mailbox. You'll waste a lot of time, and spend money chasing the wind with these lists. These list offered by "mail order" dealers are compiled from ad sheets, mail order publications, and/or incoming offers received by the list - seller...These people also compile lists they use...A lot of them compile their rental lists directly from the telephone/city directories...And even a few of them work the "envelope stuffing" scheme to compile their rental lists--They offer commissions to people who pay to join their envelope stuffing programs, and then sell or rent the names of the people who join their program...The people who join the program are advised to compile lists from any number of sources, send out a commission circular, and receive a commission for each incoming order. The names of the buyers are then compiled onto another list, and sold by promoters of this scheme to some of the larger list-brokers as bonafide mail order buyers...Any time you rent a list of 5,000 or more names from mail order type operator, you can almost certainly count on the lists that's 1) Five or more years old...2) Filled with names of people who have moved...3) Going to be dominated with names of other mail order sellers... Before renting or buying a mailing list from someone, use the same kind of common sense you use in deciding upon a doctor, lawyer or auto mechanic. something else to keep in mind--whenever you rent or buy mailing lists from someone who has or is advertising for dealers or mailing list brokers, you are going to end up with a list of names used by many mail order dealers, generally with the majority of them offering the same products or services. The best thing to do is to take a note pad and pencil to your public library..Ask the librarian to let you look at the Standard Rate & Data Service Directory pertaining to mailing lists. Within this voluminous directory, you'll find the names, addresses and telephone numbers of virtually all the reputable mailing lists brokers in the country. These brokers explain within the directory the different lists that are available for rent, what kind of buyers the lists are made up of, and the date the list was last cleaned--that is, the last time all the names on the list were verified relative to the correctness of addresses. Select a half dozen or so of the list brokers handling the kinds of lists that are made up of buyers of products or services similar to yours...Jot those names and addresses down on your note pad..then go home and call them on the phone... Tell the list broker about yourself, what you're trying to sell, how much you're asking for it, and your-long range plans. Almost all of them will want to see a sample of your mailing piece, and more often than not, a sample of your product as well. Don't be afraid to talk to these people--they're in business to help you, and if they "steer you onto" a list that doesn't make money for you, they figure you'll not buy from them again, so it's to their benefit to see that you get the "right" list for your mailing piece and offer. Most of them are will critique your mailing piece and offer, making suggestions for improvements when appropriate, and in general, act as a consultant to see that you realize a profit thru their services. Once you and the list broker have decided upon the mailing list best suited to your offer, he'll generally require you to rent a minimum of 5,000 names. The going price will range from $35 to $95 per thousand names. Expensive, maybe...But if you pay $475 for 5,000 prospective buyers, and end up with 1,500 buyers of a $20 "how-to" manual that you've written and printed at a cost of 50 cents per manual--that would mean a gross of $30,000..minus $750 for 1,5000 manuals, plus another 60 cents each to send each of these manuals out via 4th class mail witch would amount to $1,035. Add these figures together for a total of $1,785 and subtract this total from $30,000 and you stand a very good chance of netting $28,000 or more... So, you see, the important thing is to get your offer to your most-likely buyers. The only way to do this--the fastest, and least expensive way--is to work with a reputable mailing list broker and forget about all that "wheel-spinning" within the circle of mail-order-type people. Really, so long as you deal with " mail-order-type" people, small-time dealers and advertisers--you'll never achieve anything beyond a busy-busy, hand-to-mouth existence in this business. The bottom-line reason for most of the entrepreneurial failures in the mail order business is simply that the beginner tries to cut corners by using less that the most productive mailing lists available. Indeed, the years are littered with people from all walks of life who have had a good product and/or service ideas, but failed to "get their ideas off the ground." Generally, these people were trying to "save money" by compiling their own mailing lists, advertising in "all-seller" type mail order publications, and/or sending their offers out to "mail-order-type" people found in the ad sheets or to lists purchased from advertisers in these publications. In almost every case, the entrepreneur's efforts along these lines, and based upon a "saving money" philosophy, has always ended in heartbreak and great financial loss for the entrepreneur... YOU CAN SUCCEED, STARTING FROM SCRATCH! But, before you attempt it--before you "jump in and reach your own mail order fortune," be sure you arrange all the odds in your favor..Anything less than the "rules" stated within this report will surely be a waste of time, and result in failure... Remember: Your product has to be something you can buy or produce in finished form for pennies, and sell for dollars. There has to be an "eager" market for your product or service. You must project the most professional of all images of yourself as the "company" or supplier in all your sales letters, circulars, advertising and/or dealings with your prospective buyers. And you must "know" who your buyers are, and then concentrate your efforts to reach only those people with your offer...
HOW TO DEVELOP A WORLDWIDE DISTRIBUTOR NETWORK When you select a product, your choice should be based upon your knowledge of how and to whom you're going to sell. You may have the greatest bargain in the world, but it will be of no value to you if you don't know who's going to buy it, or how you are going to get the word out about it. The first rule of achievement of a fortune is to produce or buy your product for pennies and sell for dollars. So after preliminary market research to determine who'll buy your product, the next question to answer is: How munch will the majority of this market be willing to pay for your product? For the sake of our discussion, let's say that you've written a "How TO" manual on how to make $100,000 a year compiling and selling mailing lists. You check with a number of printers and get a production cost of $1.50 per book in lots of 1,000. You figure that with sharp advertising, you can "sell a million" of these books at $10 per copy, but that advertising will cost you $1.50 per book. Thus far, the basic cost of your book is $3 per copy. Even though you will probably be the one selling most of your books, you must realize that it will take you an awfully long time to move out a million copies of this book. It will keep you busy 25 hours a day, 8 days a week to do it all by yourself. So the thing to do is recruit as many other people as you can to help do the selling. This means setting up a dealer distributor network. To do this, you must make it worthwhile for other people to sell your product. You offer a percentage of the sales price to each book they sell for you. Generally, this is about 50% for each single copy sold; 60% when purchased in quantity lots of 25 to 99 copies; and 75% when purchased in lots of 100 copies or more. The important thing is to shave your profits to a minimum when you have other people doing the work for you. Let's use, the, our example of a $10 book that costs you $1.50 to produce in lots of 1,000. For people who buy from you in lots of 100 copies, you could cut your profit to $1 per book, sell it to them for $2.50 per book, and let them do all the advertising, as well as the selling. Don't offer more than 50% on single copy dropship sales, because you'll have to furnish this type of dealer with selling materials, and continue to do most of the advertising yourself. Setting up your distributor program will require advertising and a sales kit for the sellers. Thus, you should make up a series of "Dealers Wanted" ads and place them in as many different publications as you can. The national "opportunity" magazines are the best place to place your advertising for dealers. Remember, the ad should be a call for dealers, distributors and independent extra income seekers. Do not try to sell your product in this ad. Use it only to enlist or recruit people to sell for you. Remember too, the more you run your dealers wanted ad, and the more different publications you run it in, the more people you'll get to sell your product for you. The easiest way to go is with "Dealers Wanted" advertisements in as many worldwide publications as possible. You'll lose your shirt attempting to recruit sales people via direct mail, and you'll never make any headway with just a "Dealers Wanted insert" in each book you sell. If you want sales people, you must advertise for them. To actually get these interested opportunity seekers to sell your product for you, you'll need a dynamic sales letter and seller's kit to send out in response to the replies to your advertising. This kind of sales letter is usually four pages in length, printed on 11 by 17 inch paper, to sell the prospect on the idea of selling for you, use the amount of space and paper that's necessary. If you've written sales letter properly, that's all there is to it. Some people charge an "up-front" dealer's registration fee. We don't recommend this, for a number of reasons--mainly because it immediately eliminates a great many people who might want to least try to sell the product for you, but are not willing to "pay" to sell for you. Some sellers charge $1 to $5 for details and complete dealership set-up to offset the cost of the initial seller's kit and postage. This is what we recommend at the start. If you offer your program for nothing, you'll get as many responses from curiosity seekers and opportunity collectors as from bona fide prospects. If you charge for the dealership set-up, you should include a sample of your product. For the more elaborate sales kits and expensive products, most people ask for deposit, which is refunded after a certain number of sales are made by the dealer. Any charges more than $5 should not be mentioned in your "Dealers Wanted" advertisements, but held over and fully explained in your sales. This is how you set up a dealer/distributor network: Get other people to sell your product for you! You can, and should be prepared from the start, before you place your first dealers wanted ad, and proceed only as you can afford the advertising costs from the profits of sales of your product. It's simple, and it's easy, and, it can make your rich! You had to have real interest to have ordered this report. We hope that it has motivated you with the entrepreneurial spirit, and that you act on it!
HOW TO WRITE PROFITABLE CLASSIFIED ADS Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth, is mail order or within the professional circles of the business, direct mail selling... The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail--the writing of profitable classified ads. If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services! So what makes a classified ad good or bad? First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales. Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are the utmost importance and deserve your careful consideration. Most surveys show that words or like this. MAKE BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00 These are the ingredients of any good classified ad---Attention--Interest--Desire--Action...Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money. What we've just shown you is the basic classified ad. Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared. In other words, from as many "time wasters" as from bona fide buyers. So let's try to give you an example of the kind of classified ad might want to use, say to sell a report such as this one...Using all the rules of basic advertising copywriting, and saying exactly what out product is, our ad reads: MONEY-MAKER'S SECRETS! How to Write winning classified ads. Simple & easy to learn-should double or triple your responses. Rush $1 to ABC Sales, 10 Main, Anytown, TX 75001. The point we're making is 1) You've got to grab the reader's attention...2) You've got to go "further stimulate" him with something (catch-phrase) that makes him "desire" the product or service...4) Demand that he act immediately... There's no point in being tricky or clever. Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write good classified ad is to study the classifieds--try to figure out exactly what they're attempting to sell--and then practice rewriting them according to the rules we've just given you. Whenever you sit down to write a classified, always write it all out--and then go back over it, crossing out words, and refining your phraseology. The final ingredient of your classified ad is of course, your name & address to which the reader is to respond--where he's to send his money or write for further information. Generally speaking, readers respond more often to ads that include a name than to those showing just initials or an the number of words, or the amount of space your ad uses, the use of some names in classified ads could become quite expensive. If we were to ask our ad respondents to write to or send their money to The Research Writers & Publishers Association, or our advertising costs would be prohibitive. Thus we shorten our name Researchers or Money-Makers. The point here is to think relative to the placement costs of your ad, and to shorten excessively long names. The same holds true when listing your post office box number. Shorten it to just plain Box 40, or in the case of a rural delivery, shorten it to just RR1 The important thing is to know the rules of profitable classified ad writing, and to follow them. Hold your costs in line. Now you know the basics...the rest is up to you.
THE DO'S AND DON'T'S OF PROFITABLE MAIL ORDER ADS Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising. First of all, you've got to have a dynamic, spectacular ad that attracts the eye and grabs the interest of the people you're trying to sell to. Thus, unless your ad really "jumps out" at the reader, your sales won't live up to expectations, and your ad money will be wasted. The eye-catching appeal of your ad must start with the headline. Use the headline to very quickly create a picture in the minds of the reader--a vision of all their problems being solved, and attainment of the kind of happiness they seek. If your headline fails to catch the attention of your prospect, you cannot hope to capture him with the remaining of the ad, because it will go unread! So in writing your advertisement for just a little while, so you must quickly interest him in your offer, show him how he can get what he wants, and then cause him to send immediately for your "solution" to his problems. Your copy must exude enthusiasm, excitement, and a positive attitude. Don't be afraid to use a hard-sell approach! Say what you feel and believe about your offer. And use common, "everyday," but correct English. Even so, you can and must remember to be honest. Don't exaggerate or make claims you can't back up. Never make promises you cannot or don't expect, to keep. To do so could get you in trouble with the Federal Trade and Fair Practices people. Stress the benefits of your product or service. Explain to your reader how owning a copy of your book (for instance), or receiving your services will make his life richer, happier, and more abundant. Don't get involved in detailing all the money you've spent developing the product or researching the information you're selling, or you're selling, or your credentials for offering it. Stress the "sizzle" and the value of ownership. It is important to involve th reader as often as possible through the use of the word "you." Write your copy just as if you were speaking to and attempting to sell just ONE person. Don't let your ad sound as a speaker at a podium addressing a huge stadium filled with people, but as if there were just one individual "listening." And don't try to be overly clever, brilliant or humerus in your advertising. Keep your copy simple, to the point, and on target toward selling your prospect the product or service because of its benefits. In other words, keep it simple, but clear; at all costs, you don't want to confuse the reader. Just tell him exactly what he'll get for his money; the benefits he'll receive; how to go about ordering it. You don't have to get too friendly. In fact, becoming "folksy," and don't use slang expressions. In writing an ad, think of yourself as a door-to-door salesperson. You have to get the attention of the prospect quickly, interest him in the product you're selling, create a desire to enjoy its benefits, and you can then close the sale. Copywriting, whether for a display ad, classified ad, sales letter or brochure, is a learned skill. It is one anyone can master with a bit of study, practice, and perhaps some professional guidance. Your first move, then, is to study your competition, recognize how they are selling their wares. Practice rewriting their ads from a different point of view or from a different sales angle. Keep a file of ads you've clipped from different publications in a file of ad writing ideas. But don't copy anyone else's work; just use the ad material of others to stimulate your own creativeness. Some of the "unknown facts" about advertising--and ad writing in particular--tell us that you cannot ask for more than $3 in a short classified type ad. Generally speaking, a $5 item will take at least a one-inch display ad. If you're trying to sell a $10 item, you'll need at least a quarter page--perhaps even a half page of copy--and $15 to $20 items require a full page. If you are selling a really big ticket item (costing $50 or more) you'll need a four-page sales letter, a brochure, separate order coupon, and return reply envelope. If you're making offers via direct mail, best to get into the postal system with it on Sunday, Monday or Tuesday, to be sure it does not arrive on Monday, the first and busiest day of the week. And again, unless you're promoting a big ticket item, the quality or color of your paper won't have any great effect on the response you'll get, but the quality of your PRINTING definitely will, so bear this in mind when you place your printing order. One final point to remember: The summer months when people are most apt to be away on vacation are usually not good months for direct mail. But they ARE good for opportunity and advertisements in publications often found in vacation areas, and in motels and hotels. Again, it cannot be stresses too much or often: Success in mail order does, indeed, depend upon advertising, and as with anything else, quality pays off in the long run. Read this report again; study it; let it sink in. Then apply the principles outlined in it. They have worked for others, and THEY CAN WORK FOR YOU!
HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organized, you can easily parlay this business into a $100,000 a year income. The first thing of course, is the compiling of names for your mailing lists. This is done simply by noting or listing on 3 by 5 index cards the names/addresses on all incoming mail. Arrange these in zip code and alphabetical order, and you're almost ready for business. To build your list of names simply run an advertisement in as many of the mail order publications as you can afford, offering free list of 100 mail order buyers for a self-addressed and stamped envelope. And again, as you get these responses to your ad, list their names/addresses in your card file system, and file them alphabetically with your other cards. Another way to build your list of names fast is to run a short classified type advertisement offering a free report of some sort of money-making idea, in exchange for a self-addressed, and stamped envelope. As you do with all of your other incoming mail, list the names/addresses on your index cards and file them with the other cards. When you've got a thousand names in your file, the next thing is to purchase a box of self-adhesive or peel and stick labels, and type your names/address onto these sheets of labels. Typing 31 sheets--33 labels to a sheet will give you 1,023 names on 31 sheets of labels. Take the sheets of labels to your nearest photo-copy shop; copy them onto plain paper masters and you're ready for business. Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer. Look thru all the publications offering advertising space for mail order operators--clip out and study those advertisements offering mailing lists--and from these, make up or have made up for you, a similar ad. You should be offering your lists for a one-time a $5 per 100 names; $20 for 500 names; and $40 for 1,000 names. Check with your paper sources for best wholesale prices on reams of plain paper, gummed labels, and the peel & stick kind. At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal where by you can copy your names at reduced prices, so long as you provide your own paper. Then, when your orders start coming in--you simply take your "master mailing lists" to the copy shop, copy them unto plain paper, gummed or peel & stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders, for that week, and drop them off at the post office with just one trip. Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and tag your articles with something such as: For more information or if you have a particular questions, write to met at... It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet--just a one-page flyer with 3-columns of ads on one side and a full page advertisement of some program or product you're promoting on the other side. The, with such an ad sheet, you contact all the mail order publishers and offer to run their ad in your publication in they'll run yours in their publication. Whenever you're selling a new name/address to your card file, always mark on the card whether or not you received any kind of orders from that person. You should also number your mailing lists--mark "01" on the cards of the first 1,000 names you type onto your masters, "02" on the next thousand and so on until you retire or sell your business. Finally, when you've accumulated 5,000 or more names in your card file. (incidentally, you can easily store your 3x5 cards in old number 6 envelope boxes or even shoe boxes. Whenever you're out shopping, simply ask the store manager or owners if they have any such boxes that they can give you.) Anyway, as I was saying, once you've got 5,000 names on file, you can begin contacting some of the national list brokers and setting up arrangements for them to a broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list--a small price to pay when you understand that these people can rent your list to 50 to 100 times per year. They do all the advertising and selling for you with your only responsibility being to work out arrangements to get the lists to the rental customers. THE END OF THIS REPORT