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    Free Essay
    7.3 of 10 on the basis of 3077 Review.
     

     

     

     

     

     

         
     
    3614

     

    MONEY-MAKERS GUIDE TO EASY MAIL ORDER RICHES Selling products and/or services through the mail is one of the fastest growing methods of doing business in the world today. It's estimated that sales for 1983 will top the 100 billion dollar mark! Millions of people from all walks of life, and in all parts of the world are "into" mail order, with more coming in every day. Some of them are grossing in the millions, others are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few dollars and drop out. Mail order selling appeals to almost everybody with a desire to get rich. Generally, it doesn't require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comfort of his or her own home. About all that's required for success in mail order is selling is an understanding of what you're doing--it's not a game or kind of thing you want to just give a quick try...It's a way of doing business, a requires a good understanding of what people buy, why they buy, and an operational plan that will lead you to success. In order to make it big in mail order, you must understand that it's a selling business. Thus, you've got to decide on what you want to sell--who your buyers will be--and know why they buy, and then, program your selling efforts in such a way that these people will buy from you. The best, and the easiest selling product or service--because it has the greatest appeal to the most number of people--is information that gives people knowledge or instructions that will enable them to get rich. The bottom line is simply that everyone in the world wants to know how they can get rich--without putting forth too much of an investment in either money, time or effort. So, the first thing that you should do is some marketing research: Look in all the publications running mail order advertisements and opportunities--get a good understanding of what they are doing--how they are doing it--and then formulate a business plan of your own that will allow you to duplicate what they're doing. With get rich information or instructions--and knowing that to make the really big money you have to be the author or a prime distributor--there are two ways to go. You can become the author with all the involved headaches and demands upon your time, or you can buy the reproduction rights and re-sale or distribute them as your own. As the author, you'll have to do the research, the writing, the printing, advertising, and order fulfillment. As a prime source distributor, you can pay a one-time fee for the reproduction rights--then spend your time and money on selling efforts. You still have to handle the printing, the advertising, and order fulfillment--but you have the advantage of "choosing and picking" only what you feel will make money for you. With most writers, only about 10% of what they spend hours, weeks, even months researching and writing, ever sells for them. Writers are just not geared to the profitable marketing of their materials. Your initial marketing research should give you a good idea of what is selling--what the people are buying--and which titles of any particular author you want to promote and sell for your own profits. The next thing is to look through all the publications you can find that carry mail order ads--those that run issue after issue (but not those run as fillers by the publisher) are usually the ones that are not making money for the people selling them(or you can bet they wouldn't still be running them). Decide which kind of program you want to run, and how you want to make money...The best ad to run is one that offers a free report relative to a money making plan. Your ad might read: FREE REPORT! Insider's Secrets to Your Own Million Dollar Multi-Level Empire. Send SASE to (your name and address). In reply to each of the responses you get to this ad, you send them a one page report that briefly explains your multi-level secrets, with an invitation at the bottom for those really interested in multi-level marketing, to send in another $15 or $20 for your complete multi-level marketing "how-to" manual. You can then fill up their SASE with other offers, such as the availability of mailing lists for rent, a multi-level program of your own, and a listing of other business success reports you're offering. At the same time, you compile the names and addresses of all the people sending for either your free report or their own materials, and you have the beginning of a mailing list of your own that you can rent out over and over again at huge profits to yourself. Clip the stamps off the envelopes as you receive them, and save them in an old shoe box. When you have a box full, you can sell them to any number of stamp collectors, and pocket an easy $10 or $15... Save all the envelopes with return addresses, and when you've accumulated a thousand or two of these, you can send them in to list compilers and pocket another $50 to $100... The other way of advertising is the offering of your report or book for sale from the ad. Such an ad would read about like this: Insider's Secrets to Your Own Million Dollar Multi-Level Empire. Dynamic new reports shows the easy way. Send $3 to (your name and address). It's very difficult to sell anything directly from a classified ad because there just isn't space enough in which to do a complete job of selling. Thus, if you try to sell from a classified ad, be sure to keep your selling price under $5... A $3 item should pull well with a classified ad--A $5 item will take at least a one inch display ad--a $20 item will take a well written sales letter. When you're just getting started in mail order selling, stick to small classified ads--test the pulling power of your ad, and your product, as well as the publication your ad runs in... Analyze and practice rewriting some of the ads other people are running--experiment, and run a few ads in only one or two publications--and then build upon your success. In other words, if your first ad costs you $30, and you take in $90--take that $90 and run the same ad again, not only in the same publication, but in a couple of other publications as well. Use your profits to expand the exposure of your offer--let as many people as possible see it. It's important to note that you cannot expect to "live off" the income from your beginning efforts. You have to have "other" money to pay your lights, water, and gas bills. Mail order success is built upon the wise investment of your advertising dollars. Take $100 and run a classified ad for your reports in one of the big national publications. Figuring that from that first $100, you can take in $300, run the same ad again in that publication, and at the same time in two other publications. Thus, your real profits should triple--and if you keep on reinvesting your profits in additional advertising exposure--conceivably within six months or less you should be hauling in several thousand dollars per month in profits. For complete reproduction and re-sale/distribution rights on this report, as well as a list of other reports that will make money for you, just drop a line to the mail order dealer from whom you bought this one.

         
    3615

     

    HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU Everyone dreams of owning a super money-making business where other people do all the work, and their only duties involve the approval of sales and bank deposit slips. It's the only way to go as a business owner. The problem is however, not too many people seem to know how to " put together" such a business. What you're really talking about is an operation where you supply the product and other people do the selling-A prime source with a dealer or distributor network. Assuming that you have the product, you'll also need a sales kit and plenty of impressive, eye-catching promotional materials. If you don't supply or offer to supply materials with which your sales force can sell the product, you'll have a hard time enlisting people to sell for you, and you probably won't set any sales records relative to your product either. Let's assume that you've just written a book-HOW TO MAKE $100,000 PER YEAR AT HOME, WITH YOUR TYPEWRITTER..Okay, in order to sell this book, you've got to get the word out to the people that you have such a book available. Advertising on your own is going to cost you money, and unless you've got a good understanding of the advertising business, you may never reach your full sales potential-besides, the time and effort expended in finding the "right" place to advertise, the placing of your ads, monitoring your returns, and the frustrations of dealing with the curiosity seekers, will quickly wear you out. Such is not the way you envisioned your life when you got the idea to write the book, get rich and enjoy a life of leisure. So, just as soon as you've got your book written-the book is your product-get some "bids" out to the advertising agencies in your area, the freelancers, and the advertising department at your local colleges. What you want these people to do is make up an advertising circular promoting and selling your book. Now then, in a different-maybe smaller-type, and kind of like an afterthought-at the bottom of this circular, you include the phrase: Dealer Inquiries Invited... Look over all the submitted circulars and choose the one (s) you consider the best. then have a supply of these printed up at your local print shop, obtain a mailing list of opportunity seekers, and get them in the mail. Just as soon as you've dropped these first circulars in the mail, start writing your dealer/distributor letter. This should be simply an explanation describing how you will dropship orders for their customers, allowing them a certain commission on each sale and, the price per copy you'll sell your book to them in wholesale quantity lots. At the same time, this letter should include a copy of your advertising circular, and an explanation, reassuring these dealers that they can reproduce this circular with their name/address in place of yours on the order coupon. You might even include a brief note that you will pre-print these circulars with the dealer's name/address and ship them to him for a wholesale printing price. All of this boils down to your supplying him or her with whatever is needed to promote and sell copies of your book for you. The bottom line is simply that you can only reach so many people, and sell so many books yourself. With 1,000 people helping you-mailing out advertising circulars and running small ads in hundreds of opportunity seeker publications-your costs of running your business will be minimal while your book sale skyrocket. Remember though, you need an impressive, eye-catching advertising circular or mailing package for your sales force to use as their own, and you need a clear easy-to-understand books in wholesale quantity lots, and the availability of advertising materials for your dealers. The advertising circular should be dual purpose - you send it out to solicit sales of your product, and at the same time, recruit dealers who are impressed with your advertising materials and feel that they can make some money for themselves by promoting your product. Again, this needn't be much more than a simple "throw-way" line at the bottom of the circular: Dealer Inquiries Invited... Now that you're organized thus far, the next thing is to contract to run as many small DEALERS WANTED ads in as many of the mail order publications as possible. Such ads can be either a classified or a small, but eye-catching one inch display ad: DEALERS WANTED! Outstanding new book. Sells like wildfire! Everybody wants a copy! Make $10 profit on every $15 sale! Details for SASE to: Basically that's all your "dealers wanted" ad needs to say, and then with plenty of exposure in all the mail order publications over a period of six or eight months, you should have hundreds of people all over the country selling your book for you. Simple, easy, almost cut and dried, but it works! In building my own business from scratch over the past 10 years, I've found that once you've established a basic dealer/distributor network-or a list of people selling for you, you can add hundreds of related products, and the orders just keep coming in. Give it a try and see for yourself just how easy and profitable it can be for you!

         
    3616

     

    HOW TO ACHIEVE SUCCESS WITH YOUR OWN MONEY MAKING NEWSLETTER Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started...lack of operating capital and marketing know how being the principal causes of failure. To be successful with newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter. Regardless of the frustrations involved in launching your own newsletter, never forget this truth; There are people from all walks of life, in all parts of this country, many of them with no writing ability what so ever, who are making incredible profits with simple two-four - and six page newsletters. Your first step should be to subscribe to as many different newsletters and mail order publications as you can afford. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and make yours better in every way. Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type style, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned. Lay out your start up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a milestone of accomplishment for each phase of your development; A date for breaking even, a date attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. And all this must be done before publishing your first issue. Most newsletter publishers do all the work themselves, and are impatient to get the first issue into print. As a result, they neglect to devote the proper amount of time to the market research and distribution. Don't start your newsletter without first having accomplished this task! Market research is simply determining who the people are who will be interested in buying and reading your newsletter, and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want form your newsletter. Your market research must give you unbiased answers about your newsletter's capabilities of fulfilling your prospective buyer's need for information; how much he's willing to pay for it, and an overall profile of his status in life. The questions of why he needs your information, and how he'll use it should be answered. Make sure you have the answers to these questions, publish you newsletter as a vehicle of fulfilment to these needs, and you're on your way! You're going to be in trouble unless your newsletter has a real point of difference that can easily be perceived by your prospective buyer. The design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference. Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skimp on design or graphics! The name of your newsletter should also help to set it apart form similar newsletters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter. Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up Date are prime examples of this type of philosophy...as opposed to the Johnson Report, The Association Newsletter, or Clubhouse Confidential. Try to make your newsletter's name memorable...one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively. Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs. One of the best selling points of a newsletter is in the degree of audience involvement instance, how much it talks about, and uses the names of its readers. People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this fact of human nature, and decide if and how you want to capitalize upon it-- then plan your newsletter accordingly. Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what you want. The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still in the planning stages. Some purists feel that advertising corrupts the image of the newsletter and may influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way or the other. Many newsletter publishers, faced with rising production costs, and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generally the advertisers see the newsletter as a vehicle to captive audience, and well worth the costs. The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will the number of advertisers, until you'll have to increase the size of your newsletter to accommodate the advertisers. At this point, the basic premise or philosophy of the newsletter often changes from news and practical information to one of an advertiser's showcase. Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. It takes detailed planning, persistence and patience. You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them---all those worthy of being called sales letters---following the same formula: Attention, Interest, Desire, and Action on the part of the reader---AIDA. Jump right in at beginning and tell the reader how he's going to benefit from your newsletter, and keep emphasizing right on thru your "PS", the many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter. Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter. You have to make your prospect feel that "this is the insider's secret" to the success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately. Always include a "PS' in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter. Don't worry about the length of your sales letter---most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lots of sub-heads for the people who will be "scanning thru" your sales letter. In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self addresses business reply postcard, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one or the other; either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and his remittance back to you. Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to his credit card, request that you bill him, or send his payment with the subscription start order. For makeup of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit. Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up to date with everything relating to the subject of your newsletter. An acknowledgment letter, in an envelope, will cost more postage to mail than an simple postcard; however when you send the letter you have the opportunity to enclose additional material. A circular listing items available through you will produce additional orders. Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgement cards or notes; have a hundred of these printed, and of course don't forget the imprinted reply envelopes if you're going along with the idea of using a note instead of a postcard. This will be a basic supply for "testing" your material so far. Now you're ready for the big move... The Advertising Campaign. Start by placing a small classified ad in one of your local newspaper. You should place your ad in an weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. However, do not skimp on your advertising budget. To be successful--- to make as much money as is possible with your idea--- you'll have to reach as many people as you can afford, and as often as you can. Over the years we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list. Move slowly. Start with a local, far-reaching and widely read paper, and with the profits or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established, and your national classified advertising program is bringing in a healthy profit for you. Do not become overly ambitious and go out on a limb with expensive full page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad. Classified advertising is the least expensive way to go, so long as you use the "inquiry method". You can easily and quickly build your subscriber list with this type of advertisement. We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will not bother to inquire for the full story. When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and explain what type people you want to reach, and allow them to help you. Once you've decided on a list to use, go slowly. Start with a sampling of 5,00 names. If the returns are favorable, go to 10,000 names, and then 15,000 and so on through the entire list. Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conductive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling. There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them. One method is that of contracting with what is known as a "cash field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publishers usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself. Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct form the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies. Co-Op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offersing into vogue now are the Postcard Mailers. You submit your offer on a business reply postcard; the packager then prints and mails your postcard in a package with 40 or 50 similar postcards via third class mail to a mailing list that could number 100,00 or more. You pay a premium price for this type of mailing---usually $1000 To $1500 per mailing, but the returns are very good and you keep all the incoming money. Another form of co-op mailing is that where you supply a charge card company or department store with your subscription offer as a "statement mailing stuffer". Your offer goes out with the monthly statements; new subscriptions are returned to the mailer and billed to the customer's charge card. The publisher usually makes about 50% on each subscription. This is one of the most lucrative, but expensive methods of bringing in new customers. Direct mail agencies such as Publishers Clearing House can be a very lucrative source of new subscriptions, in that they mail out more than 60 million pieces of mail each year, all of which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. The only problem with this type of subscription agency is the very low percentage of the total subscription price the publisher receives from these subscriptions, plus the fact that the publishers are required to charge a lower subscription rate than they normally charge. There are also several agencies that offer Introductory, Sample Copy and Trail Subscription offers, such as Select Information Exchange and Publishers Exchange. With this kind of agency, details about your publication are listed along with similar publications, in full page ads inviting the readers to send $10 or $20 for trail subscriptions to those of his choice. The publishers receive no money from these inquires list of names of people interested in receiving trail subscription. How the publisher follows up and is able to convert these into full term, and paying subscribers is entirely dependent upon his own efforts. Most major newspapers will carry small, lightweight brochures or oversized reply cards as inserts in their Sunday papers. The publisher supplies the total number of inserts, pays the newspaper $20 per thousand for the number of newspapers he wants his order form carried in, and then retains all the money generated. But the high costs of printing the inserts, plus the $20 per thousand for distribution, make this an extremely costly method of obtaining new subscribers. Schools, civic groups and other fun raising organizations work in about the same manner as the cash-field agencies. They supply the solicitor and the publisher gets 25% or less for each new subscription sold. Attempting to sell subscriptions via radio or TV is very expensive and works better in generating sales at the news stands than new subscriptions. PI (Per Inquiry) sales is a very popular way of getting radio or TV exposure and advertising for your newsletter or other publication, but again, the number of sales brought in by the broadcast media is very small when compared with the number of times the "invitation commercial" has to be "aired" to elicit a response. A new idea beginning to surface on the cable TV scene is "Product Shows". This is the kind of show where the originator of the product or his representative appears on TV and gives a complete sales presentation lasting from five minutes to fifteen minutes. Overall, these programs generally run between midnight and 2 AM, with the whole program a series of sales presentations for different products. They operate on the basis of the product owner paying a fee to appear and show his product, and also from an arrangement where the product owner pays a certain percentage from each sale generated from this exposure. Newsletter publishers often run exchange publicity endorsements with non-competing publishers. Generally, these endorsements invite the reader of newsletter "A" to send for a sample copy of newsletter "B" for a look at what somebody else is doing that might be of especial help etc. This can be very good source of new subscriptions, and certainly the least expensive. Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. Some publishers ask their readers to pass along these names out of loyalty, while others offer a monetary incentive or a special bonus for names of people sent in who become subscribers. By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of on going monetary rewards for you. However, there is an important point to remember about doing business by mail---particularly within the confines of selling information by mail---that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way of doing business, and then keep on learning, changing, observing and adapting to stay on top. The best way of learning about and keeping up with this field of endeavor is by buying and reading books by the people who have succeeded in making money via the mails; by subscribing to several of the better periodic journals and aids to people in mail order, and by joining some of the mail order trade associations for a free exchange od ideas, advice and help.

         
    3617

     

    HOW TO SUCCEED WITH YOUR OWN MONEY-MAKING AD SHEET Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for you own ads. Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. you'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out. Most of the ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2 1/4 inches wide, with a 1/2 inch margin from the edge of the paper on both sides and top and bottom. Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry you own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet. You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order. You probably won't be able to fill up all of your available ad space with paid ads until you're well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complementary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad. If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits. Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions. The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs - printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as a advertising/selling vehicle for your own products. My advice is that almost everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income form advertising revenues, and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige. As with any business, your ultimate success depends on your own feasibility studies, and your "sharp-pencil" planning completed before you order your first issue printed. Think about it, weigh the pro's and con's, then go with your decision.

         
    3618

     

    SECRETS OF SUCCESS WITH CHAIN LETTERS Chain letter programs will not make you rich! All those claims about the sender pulling in $20,000 the first time around; $80,000 the second time; and $180,000 the third time; are just outright lies! It's best not to get involved in ANY kind of chain letter scheme because they ar ALL illegal, and sooner or later, the postal authorities will close you down. If they find that you are, or have been a willing participant, you could be fined, imprisoned, or face a penalty of both as punishment. Don't get involved! Chain letters do not, and will not solve any of your money problems. Anyone, and everyone, with any experience in direct mail - and a sense of integrity or pride in their business - will either quickly toss your letter into the trash or else send it on to the postal inspectors for action on their part. Probably the biggest reason why chain letters don't work, is the continuing efforts of reputable mail order dealers in snuffing out these schemes. Any money actually made or collected by a chain letter is pocketed by the perpetrators. Sometimes the person starting, and promoting a chain letter is able to pull a hundred dollars or so before the postal authorities "nail" him - but getting in as the "third name" on a list has never brought in more than $5 or $10 total - even after such participants have gone to the work and expense of sending out 1,000 letters. Chain letters do nothing except cost you money! However, many people are foolhardy enough to "try anything once", chain letter schemes being no exception. So if you're one of these people, and you think that by offering some sort of product, you can get around the postal authorities, listen: Do NOT mail your chain letter to any established business. Especially, do NOT mail to any "known" mail order dealers. Instead, take your phone book and pick out every tenth name or so, front to back, and send your letters to these people. An even better way would be to pull the names from a city directory - available at your public library - and concentrate on people living in the less affluent section of town. Generally speaking, these people are more "money-hungry", less educated and completely naive to the "truths of mail order". These will be the people "most-likely" to take you up on anything with chain letter connotations. When you receive a chain letter opportunity in the mail check the names and addresses against those you already have on file, and then discard. Do NOT get involved in or perpetuate incoming chain letters! IMPORTANT: Should you receive a chain purporting to sell books or money-making reports, do as advised in the paragraph above. If there is a book or report listed that does interest you, write to the dealer who supplied you this report. You will be able to secure it, or one that better fits your needs. Whenever you get a chain letter suggesting the names of companies selling mailing lists, turn it over to your local postmaster. The only time you would ever want to rent or buy names from those companies listed in a chain letter, would be when you already have "tons of money" and you're doing research to determine how many nixes you can accumulate from any one list. Most of the mailing lists from any of the firms I've seen listed as mailing list sources in chain letters, run about 80 - 85% undeliverable, and some of the companies listed aren't even in business anymore! Any kind of letter, but specifically chain letters, that require you to send money to a "printing headquarters" for so many copies of the letter you received in order for you to get in on the "big deal", with your name and address imprinted - is selling you printing services! They don't care whether you ever make a sale, or even if you never mail out one of the letters they're so willing to print up for you - they make their money up-front by furnishing you with printed paper! What about multi-level programs by mail? Most are simply "people pyramids". Organizations that make their profits from new member fees. Before you get taken in, determine if YOU would like to have the product they're offering - if YOU want it, send for it. And before you start sending out letters to recruit new members, do some common sense market research - what's the real value of the product; how many people will stand in line to buy it; and how much of your time and money is it going to cost you in order to make a hundred dollars a week in clear profits,,, Success with anything is simply a matter of having something DIFFERENT that APPEALS to the WANTS and/or DESIRES of the greatest number of consumers possible - TARGETING your sales efforts to reach the people wanting it badly enough to STAND IN LINE TO BUY IT - and then, make it as PAINLESS as possible for them to achieve SATISFACTION by purchasing that particular item that fulfills THEIR NEEDS from YOU! With this report, you've got the answers to all your questions, and most of your dreams - Good luck in all your money-making ventures.

         
    3619

     

    HOW TO START A PEN PAL CLUB Pen pal clubs are very easy to start, and can provide a very comfortable "by mail" income for the sharp operators. The best way to operate is via monthly newsletter, and listing of new members. We've found that a simple one page, typewritten sheet is all you need to get started. This should be, or should include a quick run-down on what your members are up to..ie: Janice C is planning to vacation at Tahoe next month; Lisa S is attending night classes for a real estate license; John R. is thinking of changing jobs-he wants something more involved in advertising sales; Bob L. is setting up his own Carpet Cleaning Service; Dave A. is wanting to move to Denver... This kind of reader membership involvement will get your "newsletter" off to a running start, and keep your members loyal to you because of the "gossip" you pass along in each issue. You follow up your "gossip story" with either a question and answer session or letters from readers a-la Ann Landers or Dear Abbyplete the newsletter with a short story on how to meet men or women, what to say and how to develop a friendship. The back page, or extra page, is then a listing of men and women--including a short description of each, and their addresses--wanting to correspond with or meet people with similar tastes. You'll need a typewriter, paper, and names of people interested in writing and receiving Pen Pal letters. You can quickly secure a start with names answering ads(classifieds) placed in local papers, and several out-of-town papers you are familiar with, and by checking your news stand for the magazines that carry such ads--it won't take long to get a basic "100" to begin your operation. You should have letterhead and imprinted mailing envelopes and return envelopes 1000 of each for $100. Next, make up a sample copy of your newsletter, and an application sales letter that will explain your membership fee of about $10 per year for the newsletter, plus $1 per month each time you carry a member's name & address in your "correspondents wanted" section. Be sure to ask for reports on what members are doing, and encourage them to bring up to date from time to time---this keeps the "personal touch" gossip supplied. Now, you send out your newsletter samples, with your sales letter/membership application, to the list of names we've supplied you with, or you may have purchased from other sources. At the same time, you should run an advertisement in as many small mail order publications, with names and addresses of publishers, order Directory #3709 for $3 from your distributor. your ad read something like this; Pen Pal Listings! nationwide circulation! $1 to: Your name, address & zip code. Tom's pen Pal letter! Monthly club news and membership listings! $1 to : your name, address & zip code. Of course, you'll want to keep records on all your members, and continue to up-date the listings you carry but basically that is all there is to getting started. You could even run ads of this kind in your local newspapers expect a good response. We definitely recommend that you send for sample copies of other Pen Pal bulletins to see how they operate and what ideas of theirs you can adapt for use in your newsletter. By all means, become a "brower" and look thru all the magazines related to pen pals and mail order introductions everytime you pass a magazine display rack. Be sure to get your newsletters out regularly, and don't stop advertising. keep up your efforts to sell as many issues of each publication as you can, expand your membership list, and get as many new listings for each issue as you possibly can. Something you might want to consider--3 back issues of your publication for 3 dollars, or as a free bonus to all new subscribers. You could carry this idea as a free bonus in your advertising, and as a special offer in your newsletter. You might also want to expand your income potential by offering booklets, books, tapes, motivational and informational. As the dealer who supplied this report to give you all his listings. By keeping good records of all the mail you receive, you can also sell or rent name lists of people who have responded to your offerings to other mail order dealers. Real opportunities exist for sales mentioned in the paragraph above---the opportunities limited only by your imagination.

         
    3620

     

    THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect. All winning sales letters "talk" to the prpspect by creating an image in the mind of the reader. They "set the scence" by appealing to a desire or need; and then thet flow smoothly into the "visionary" part of the sales pitch by describing in detail how wonderful life will be and, how "good" the prospect is going to feel after he's purchased your product. This is the"body or guts" of a sales letter. Overall, a winning sales letter follows a time-tested and proven formula: 1) Get his attention 2) Get him interested in what you can do for him 3) Make him desire the benefits of your product so badly his mouth begins to water 4) Demand action from him-tell him to send for whatever it is you're selling without delay - any procrastination on his part might cause him to lose out. This is called the " AIDA' formula and it works. Sales letters that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they'll run at least four pages - on an 11 by 17 inch sheet of paper folded in half. If your sales letter is only two pages in length, there's nothing wrong with running it on the front and back of one sheet of 8 1/2 x 11 paper. However, your sales letter should always be letterhead paper - your letterhead printed, and including your logo and business motto if you have one. Regardless of the length of your sales letter, it should do one thing, and that's sell, and sell hard! If you intend to close the sale, you've got to do it with your sales letter. You should never be "wishy-washy" with your sales letter and expect to close the sale with a color brochure or circular. You do the actual selling and the closing of that sale with your sales letter - any brochure or circular you send along with it will just reinforce what you say in the sales letter. Ther's been a great deal of discussion in the past few years regarding just how long a sales letter should be. A lot of people are asking: Will people really take the time to read a long sales letter. The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically proven that longer sales letter pull even better than the shorter ones, so don't worry about the length of your sales letter - just make sure that it sells your product for you! The "inside secret" is to make your sales letter so interesting, and "visionary" with the benefits you're offering to the reader, and he can't resist reading it all the way through. You break up the "work" of reading by using short, punchy sentences, underlining important points you're trying to make, with the use of subheadlines, indentations and even the use of a second color. Relative to the brochure or circulars you may want to include with your sales letter reinforce the sale - providing the materials you're enclosing are the best quality, they will generally reinforce the sale for you. But, if they are of poor quality, look cheap and don't complement thing, it will definitely classify you as an independent home-worker if you hand-stamp you name/address on these brochures or advertising circulars. Whenever possible, and so long as you have really good brochures to send out, have your printer run them thru his press and print your name/address - even your telephone number and company logo- on them before you send them out. The thing is, you want your prospect to think of you as his supplier - the company - and not just another mail order operator. Sure, you can get by with less expense but you'll end up with a fewer orders and in the end, less profits. Another thing that's been bandied about and discussed from every direction for years is whether to use a post office box number of your street address. Generally, it's best to include both your post office box number, AND, your street address of your sales letter. This kind of open display of your honesty will give you credibility and dispell the thought of you being just another "fly-by-night" mail order company in the mind of the prospect. Above all else, you've got to include some sort of ordering coupon. This coupon has to be simple and easy for the prospect to fill out and return to you as you can possibly make it. A great many sales are lost because this order coupon is just to complicated for the would-be buyer to follow. Don't get fancy! Keep it simple, and you'll find you prospects responding with glee. Should you or shouldn't you include a self-addressed reply envelope? There are a lot of variables as well as pro's and con's to this question, but overall, when you send out a "winning" sales letter to a good mailing list, a return reply envelope will increase your response tremendously. Tests of the late seem to indicate that it isn't that big of a deal or difference in responses relative to whether you or don't pre-stamp the return envelope. Again, the decision here will rest primarily on the product you're selling and the mailing list you're using. Our recommendation is that you experiment - try it boh ways - with different mailings, and decide for yourslf from there.

         
    3621

     

    HOW TO START & SUCCESSFULLY OPERATE A CORRESPONDENCE CLUB All over the country, in fact--all over the world, there are lonely men and women eagerly seeking confidential introductions to other people--for friendship, companionship, even marriage. They're in every village and hamlet, in every town and city, at every crossroads and every rural route; up in the mountains and down in the valleys, on ranches, in factories, mills, stores, offices, churches--They're everywhere! You can help these people ease their loneliness, and make a very good income for yourself as well, with a Correspondence Club. If you enjoy people, and have an imagination for the world of business, then this is for you. The first step is to find out what the other correspondence clubs are doing. Your purpose will be to design your own format, and look for ways to improve upon what they are doing. So, check out the tabloids on sale at your supermarket and write a letter to as many of the advertising correspondence clubs as you can afford. Simply state that you're thinking of joining a correspondence club--but you don't want to get "ripped off," so you would appreciate a sample copy of their latest club bulletin/newsletter and a listing of everything the club endeavors to do for its members. It isn't an absolute necessity--but it wouldn't hurt to include a loose stamp with your letter inquiry. Most of the established clubs will respond quickly, because the very least it means to them is another address they can sell. Don't use business letterhead paper, or a business name. Just inquire as an ordinary interested person. Once you have your game plan organized--what you will offer your members, the fees you'll charge, and the related services or items you want to offer as sources of added income--your next move will to begin advertising. Start small, go slowly...This is mainly to allow you to handle the ever-increasing number of members while still maintaining firm control over the time required to keep up with the business. Your first advertisements should be in the "nickle or classifieds" newspapers in your area. An advertisements such as the following, inserted once a week for a month, shouldn't cost you more than $25 while filling your mailbox... Young woman, just divorced, wants to meet eligible men thru correspondence. Tell me about yourself with SASE to: Box number, and Your name or nickname. (Most people just use a tag-line such as: Judy, Box 123, Anywhere (USA). At the same time this ad is running for men to inquire about the available girls, run an ad such as the following in about five or six of the national mail order sheets... Young business executive--Little Shy--wants to meet right women thru correspondence. Will answer all letters. Sherm, Box 123, Everywhere USA. Certainly you should vary the ads--study the ads the other clubs are running, and adapt what and how they're doing it to your own needs. Hopefully before you began, as a result of the "sample bulletins/newsletter" you received from all the correspondence clubs you wrote to, You've prepared your own bulletin and can send it off in reply to all of your inquires, with an invitation to pay for a membership in your club. Another important "rung up the ladder" you're going to get from these samples is a list of names and addresses of both men and women seeking correspondence. Some do include names and addresses with their bulletins, and some don't either way, they all sell names to each other so you can send a sprinkling of those names and addresses with your own, until you become well established and with a mailing list of your own. Important to remember--Do not begin advertising until you have your first club bulletin/newsletter prepared, along with your membership application. Then, just as soon as you receive each inquiry, you can send out your answer--the faster your service the more credibility you'll impart to your prospects. Also, always watch what the older, more established correspondence clubs are doing--You'll want to duplicate their methods, but with more flair and better service for your members. After about three months in business, you should be pretty well established and showing a good monthly profit. Then you can begin running advertising on your own in the "check-out counter" tabloids, and several of the monthly subscription magazines such as True Story, True Confessions, Modern Romances, etc. One way of getting started with a built-in supply of names is by contacting Metrapala--Box 4091, Sunnyside Station, Long Island City, New York 11104... They have several sources of good names of people wanting introductions to members of the opposite sex, and will gladly supply you with price lists for 25 to 500 names of lonely people in every state in the union, plus most countries around the world. Another important organization that can be of tremendous help to you is Destiny Syndicate--P. O. Box 5637, Reno, Nevada 89513...Headed by R. J. Williams who directs the office of the World Federation of Correspondence Clubs, they can set you up with a quarterly newspaper that has built-in membership forms, and advertising possibilities as well. In fact, with destiny Syndicate affiliation, you need do nothing more than a little bit of advertising, and then mail out club news bulletins every three months or whatever you enlist a new member. It would be well worth your effort to investigate.

         
    3701

     

    HOW TO MAKE BIG PROFITS IN MAIL ORDER STARTING FROM SCRATCH A lot of people are going to tell you that there are "no more secrets" to making the big profits in mail order. These same people will laugh at you and call you a "fool" for wasting your time chasing rainbows that don't exist. Don't you believe or even listen to them! The opportunities for wealth beyond your wildest dreams via the direct mail sales of a product or service have never been greater! If you have an idea, product, or service now is the time to capitalize on it via mail order selling. You can definitely start "on the kitchen table" and parlay it into millions of dollars. Others have done it and continue making themselves a success. Now it's your turn for a piece of the pie. As with any other profitable business the procedure of making "profits" by mail has its own set of rules. Learn these rules, adhere to them, adjust them to your own circumstances, draw up a "battle plan" and work, work. Persevere, be aware of other people's marketing methods, continue up grading your own product or service, and with determination you can become a millionaire in your own right. Then YOU can look over your shoulder at those who were laughing at you, and perhaps help them in some small way! Knowledge and the ability to use that knowledge are the basic keys to success. You must identify the goal you want to attain, understand what it takes to reach that goal, and then dedicate yourself to getting there. The path to the successful achievement of your goals through direct mail fall into three distinct categories; (1) Market Research and product selection, (2) The use of "targeted" mailing lists, and (3) Customer Follow Up. If you can understand the "hows and whys" of these rules then there's virtually no way you can help but succeed in the field of mail order, even starting from scratch. Market Research has to do with the selection of the proper product, identifying your "most likely" buyers, and getting your product offer to these people. Product selection is the most basic, and thus the most important first step. Stop and think. Look around yourself. Listen to find out what the "people" are clamoring most. In this day and age, much of the noise in the air has to do with topics such as, "How can I find a job?", "How can I put together a resume that will get me a job when I spot an opening?" "Where are the best jobs to be found?" With these thoughts in mind, the person who writes, publishes, and gets and instructional manual or newsletter relative to these questions to the people will sell as many as he can produce. Thus, Step One is to "listen" to what the people want and then to satisfy those wants. Do this by spending some time researching the subject. Visit your local public library, interview a number of people who have succeeded in satisfying their wants, conduct a few "dry runs" for personal experience, and then write your manual. The "secret" to ultimate wealth is the capability of producing a product that can be duplicated an unlimited number of times for pennies and sold for dollars. A great many people get "bogged down" within this "rule" because they don't understand "time and motion" requirements. As an example, if you were to stage seminars for the unemployed in your area to help them find and land jobs, you would undoubtedly make a fortune very quickly. But, you would be committed to a certain expenditure of time to prepare and stage a seminar. Thus you would make a lot of money for yourself, but at the same time you would sustain a loss of time that could be spent enjoying your wealth by doing the things you always wanted to do once you became rich. The only way around this would be to train and hire other people to prepare and stage the seminars, which would mean you would then be dividing your profits. In the end, the "only way" to succeed is to write something which can be duplicated as often as necessary and sold virtually forever. Look at it this way; you can spend a full month organizing your material and writing a manual that costs $1 per copy to produce in quantity. You sell it for $20 a copy, and over a period of three years you sell three million copies. In essence, that amounts to 60,000,000 for one month's work!!! So writing something "the people want" is the only way to go. But be careful. Make sure you've done your homework and that what you write about is what the majority of the people "will stand in line to buy". Listen to what the people want, and then give it to them. This is the product selection part of your market research. By listening to the cries for help, and catering to them, you will not only have "discovered" the proper product, you will have also "identified" your buyers. Do not try to interest the people in something that does not specifically fulfill one of their desires. Don't mistake a casual interest or complaint as "the voice" of the masses. Spend some time "listening", and then write to satisfy that need. Once you've got your product ready for customers to buy, you should spend some time creating the proper sales letter and circular to use in presenting it to your potential customers. Above all else, your sales materials must present an image of professionalism and sell, sell, sell. Use quality paper and printing in presenting your sales message. Present what you have to say, not in a manner that tells the prospect who you are, how well qualified you are to write on the subject, or how much work you put into the project, but from a stand point of how the customer is going to benefit from buying a copy of your manual. As an example; General Motors doesn't advertise cars by telling you how they were designed and engineered, built by college graduates or union workers, nor have you ever heard of someone walking up to a car in a dealer's showroom, kicking the tire, and exclaiming "Boy, this sure looks like a safe one!". In fact, new cars are sold by the image of the prospective owners sitting in the driver's seat and showing off by driving through his neighborhood. "Just climb in there behind the wheel and see how she feels to you. Go ahead and take it for a test drive. Drive it home and see what your neighbors think..." The benefits the prospective buyer is going to receive are the starting point from which all "winning" sales letters are written and circulars designed. It is the "secret" of getting people to spend money on a product or service. Students form the advertising classes at your college, freelance advertising agency personnel, and believe it or not automobile dealership advertising managers are the people to turn to for ideas and help. Next, consider your follow up piece. This is a simple one page listing of other "related" materials for your customers. Assuming you've sold him a manual on how to land a job, your follow up piece might list manuals on how to dress to project a winning image, how to breeze through job interviews, and what to do after the interview (perhaps an opportunity for your buyer to subscribe to quarterly newsletter listing job availabilities). It's important that you have your follow up piece put together and ready before you make your primary offer available to the public. Then, when you start receiving orders simply enclose your follow up listing of other materials available along with the manual the customer has ordered. Thus you make one sale and as a result you make further sales of related materials. These are the kind of "back end" sales that will keep you in business and your profits multiplying. Don't neglect the follow up piece. Getting you offer to your most likely buyers is going to cost you money, and here is where most direct mail beginners drop the ball. Do not try to save money and send your offer out to just any old list of names. Contact a reputable mailing list broker. Visit your public library and ask the librarian for a copy of the Standard Rate & Data Services Directory pertaining to mailing list brokers. Find one in your area or one that looks appealing. Tell the mailing list broker you contact about your offer and ask for his help in choosing a mailing list that will be profitable to you. You'll probably have to rent a minimum of 5,000 names at a cost ranging between $65 and &90 per thousands, but in the end you'll save a lot of time and money because with a good offer and good mailing list you can count on a tremendous response. For instance, the one time rental of a good mailing list may cost you $475 at 795 per thousand. However, a 20% response from such a list on a &20 manual would mean $20,000 in your pocket. To spend your time compiling names and addresses from incoming mail order offers, or to rent and use a mailing list from any source other than a reputable broker, is not only foolish but a shortcut to the poor house! Identify your most likely buyers, contact reputable mailing list broker, match your buyer profile to his most responsive list, and you'll make money lots of money every time. Anything less is just a exercise in futility! There you have it. short and sweet. Cut and dried. The "easy way" to the big profits in mail order starting from scratch. these are the basics, the secrets to how other have done it, and how you can do it too. Organize yourself, follow these guidelines, and it'll be next to impossible for you not to succeed. Remember though, your best product will be "how to information. Something the people want to learn. Something you can research, write about, produce for pennies, and then sell for dollars. And don't forget, once you're ready to start taking orders, make sure that you get your offer to the most likely buyers. Get out of the mail order circle and out to the people who want to spend money for your product. It's easy, simple, and it can be very rewarding! Understand the requirements, position yourself to succeed, and go after it! This time next year you could be a millionaire!!!

         
    3702

     

    HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARS Multi-level marketing is definitely the way to go for people aspiring to have more than just enough to get by on. Most of the world's leading economic forcasters say that by the turn of the century, fully 75% of the world's consumer business will be conducted via multi-level marketing plans. The thing to do is to learn all you can about this method of selling how it works, and why it works--and then to get going with a multi-level marketing program that can accumulate a fortune for you. Make no mistake about it, multi-level marketing has made a lot of people very rich already, and will make a lot more people even richer in the coming years. Multi-level marketing is based upon the idea of each person involved selling only to his or her friends, with each of these people in turn, introducing their friends into the program. It's definitely an "endless chain" idea that has unlimited money-making potential. Theoretically, everybody knows or comes into contact with an average of 100 different people each week. If only 10 of those people were to give you $10 per week, you would have an income of $100 per week. And then, if these people were to duplicate your efforts, passing back to you, $1 for each new person they enlisted into the program, and then each person recruited perpetuated the program, you income would soon be astronomical! Undoubtedly, you've heard the story of how you can become rich simply by saving a penny a day, and doubling it each day for 30 days. and then, there are the pyramid or chain letter schemes that we've all been offered. Multi-level marketing, in principle, works the same way, with the only difference being in the product offered for sale. All of these programs work to some degree--because there are government restrictions and laws against the perpetuation of these ideas--most of them make a big splash when they are first introduced, and then quickly die out. However, the concept of initiating a program that sells itself via an endless chain will always be popular because it holds the promise of bringing riches if only the chain isn't broken. So, multi-level marketing appeals to everybody because it's an opportunity for all the participants to get rich with a minimum investment, and very little time or effort or involvement. It works because everybody wants to become rich. it's an idea that anyone--regardless of education, background or basic financial status--can perpetuate from the privacy of his or her own home. The basic fallacy of multi-level marketing is in the number of people each individual participant can easily enlist into the program. After you've talked to all your relatives, your neighbors, co-workers, and friends across town, you're more or less stymied as to new people to bring into the program. The bottom line is simply that you cannot recruit everybody you talk to--in fact, if you enlist 10% of the people you attempt to interest in the program, you'll be doing very well. You're going to get some rejections, and these rejections are basically what turns most people off--deflates their ego, drains their enthusiasm, and in the end, is the primary reason they drop out. Regardless of what you sell, you must always have a gaol in mind--you intend to sell 10 units of a product or recruit 10 new people into your program between now and the first of the month. you've got to believe that you can do it--want to do it--and then get out and beat the bushes until you do it! Once you've achieved this first gaol, you should take a day off and reward yourself with a night on the town or the splurging you've always wanted. But then, after setting a goal for yourself, and then proving that you can achieve it, you should set a new gaol for yourself-- if you recruited 10 new people into your program last month, then this month, you're going to bring in 15 new members. You're going to make the really big money in multi-level marketing by selling "business start-up kits," and not really from spending time inspiring or motivating the people you've already brought into the program. In other words, sell the program to as many people as possible, and count on the motivational/money-making opportunities with-in your dealer start-up kit to cause them to put forth the effort to get out and try to make some money on their own. In the end, and as the old saying goes: you can lead a horse to water, but you can't make him drink it--any time and or energy spend "calling back" on the people you've already sold, is going to cost you money and limit your gross income. To be successful in selling--and this is the secret to multi-level riches--you must present your program to as many people as possible. Close the sale with your first presentation, and let the buyer either get with it, or die from his own lack of initiative. It's as simple as that--the more people you present your program to, the more sales you're going to make. Don't worry about the people who have already bought from you--they either will or they won't and there's nothing you can do about it. Obviously, if you spend all your time on the telephone inviting people over to a Special Opportunity Party at your house, and then another 3 - hours presenting your program to them, it's going to take you a long time to present your program to 10,000 people and make $10,000... And, your costs to rent a hall--advertise--and present a seminar progarm--will amount to more than you take in. If you have the initial promotional abilities, the credit and/or cash, and a really dynamic program--you can make it big, and quickly, by staging seminar-type meetings at the rate of 3 to 5 per week. Still, this is expensive and time consuming-- a lot of work on your part, and not the easiest, most profitable way to go. The only logical way to go--to reach as many people as possible for the least amount of money and effort on your part--is via the mails. In other words, the marrying of your multi-level marketing efforts to mail order will be the least expensive and most profitable for you. You can spend out 50,000 sales letters and multi-level program brochures in one month, and theoretically make $50,000 from an expenditure of $10,000 or less--a return of $5 for every dollar invested, which isn't bad... Here's our recommendation: 1) Write a short, one-page report outlining the basic Success Secrets of muli-level marketing. You can tag-line this report with an invitation for the readers to send for a complete or more detailed manual or tape relative to multi-level how-to; a directory or current listing of money-making multi-level programs; or even a listing of other reports relative to money-making home-based businesses you have for sale. 2) Once you have such a report, the next thing for you to do is advertise. Write an ad such as: FREE REPORT!... Money-making secrets of multi-level marketers. SASE to Your name, address, city, state, zip. 3) Place this ad in one of the national publications carrying lots of mail order advertisements--such as The National Inquirer, American Business, Money-making Opportunities, Entrepreneur, Income Opportunities, Speciality Salesman or any one of the hundreds of other such publications. It is our recommendation that you contract to run such an ad over three issues. This will give your ad maximum exposure, and should result in an overwhelming number of responses for you. 4) In reply to each SASE you receive, first list the name and address of each respondent, along with the date received and what you send back to them, on 3 by 5 cards. Arrange these cards in zip code and alphabetical order, and store them in an old shoe box. Then, you take your one page report and along with your multi-level marketing brochure--your program--you stuff the envelopes and drop them off in your nearest mail box. If you ad runs in the National Inquirer, you could expect to get 1,000 or more responses each time it runs. So far, your cost is for the ad--the printing of the one page report--and your multi-level program brochures. From these 1,000 free reports you send out you should be able to convert about 300 into new members into the multi-level program you're promoting. Thus, for an initial cost of $30 for the ad--$100 for the MLM brochures--and the time it takes you to stuff the envelopes--300 buyers at $10 each will give you a gross of $3,000... And that's how you parlay your multi-level program into a fortune, using mail order selling techniques. One very important thing to always remember relative to starting a new business: You cannot take any money coming in from you business advertising, and use it to pay your "everyday" bills. In other words, you cannot expect to use this money to live on---you have to pour it back into your business to perpetuate that flow of income. Whenever you advertise, in addition to replies to your offer, you can expect a "ton of mail" from other people trying to interest you in what they're selling. Basically, you should go thru all of this "junk mail' and look over, save the stuff that looks interesting, is well done, or that you can learn from, and perhaps "lift" some ideas from for use in your own selling efforts. Compile the names of the people and/or companies sending these offers to you. Just as with those replying to advertised offer, jot down the date and a short description of the material received--and then send them a sales letter/brochure about your multi-level program. In sending out sales letter/brochures to thee people, you don't have to send them out immediately. You can list these people in an "incoming offer notebook," and then include them with your regular direct mail packages you send out. But for sure, clip the stamps and save the incoming envelopes along with those from your bona fide replies. 5) So you've spent $150 and made about $3,000 in a period of about three months. Now you want to perpetuate this income, and build it to twice that amount coming in every month. What you do is take the income from that first ad, and increase your advertising. In other words, use it to buy ad space in as many other publications as possible. If you first $150 brought in $3,000 from exposure in just one publication, $2,000 will bring you $50,000 from exposure in 10 different publications. Continue multiplying your advertising exposure and it won't be long before you will be "snowed under" with dollar bills, checks and money orders. remember this though, you cannot really spend any of that money on yourself until the business is bringing in several thousand dollars per month on a regular basis. You have to pour it back into the business in order to allow your business to reach its full potential. 6) Make up a one-page "Money Tree" circular, similar to ours which included a reference material within this report. Be sure that you keep the cost to "find out about your program" to $2 or less. Then, with a listing of money making reports such as ours--printed on the back of your "Money Tree" circular--shotgun this out to as many people as possible. We've had outstanding success handing them out at local shopping centers, passing them out door-to-door, and by including them as "ride-alongs" with our bulk junk mailing program. The important thing again, is to present your offer to as many different people as possible--particularly to those people with an itch to get rich quick... In addition to circulating you "Money Tree" flyers by hand, you should rent or buy-on a regular basis--as many different mailing lists on income opportunity seekers as you can afford, and shotgun one of your circulars to each of these names. The publisher of this report (PREMIER) has names and addresses of customers for $35 per thousand, on peel and stick labels. You can also find inexpensive mailing list suppliers in just about any publication that carries mail order advertising. For sure, you should spend the money to obtain a 3rd class bulk rate mailing permit, and then use it to send out all your mailings. Start by sending out 250 pieces per week, and then gradually increase your volume to the point where you're sending out 5,000 or more pieces per week, and you'll be in business. 7) So the secrets to getting rich in mail order have to do with presenting a free offer most people will find hard to pass up. You make your money from whatever you send out in reply to the people taking you up on the free offer. You send them a copy of the free report, plus your multi-level marketing brochure. You can stop there if you want, but there's lots more money to be made just from these initial efforts. Follow-up offers to people who, themselves are out beating the buses attempting to drum up extra income, is the way the game is played. So, when you receive all these names nd addresses of people interested in receiving a report on multi-level marketing, you compile the names and rent or sell them to other multi-level operators. Besides including your "Money Tree" circular, and the mailing list rental offer, you should also include a one page circular describing and offering for sale, a listing of your money-making reports. And then, by soliciting co-op mailings from other mail order operators, you'll have a "pretty full" envelope of offers going out. Finally, the one thing you must always bear in mind is how your mailing package looks to the person receiving it. Your envelopes should be professionally printed with your return address--your sales letters should be written to impress the recipient; no misspelled words or smudges from erasures or worn out typewriters; and the eye-appeal of your coupons or offers which are included; and by all means, the quality of your multi-level brochure. Although multiple colored printing does tend to pull better that just black and white, you can do very well starting with just black and white materials so long a the image you project is all professional. Photo-copying your offers hoping for the best, just won't do. The more affluent you appear to be, fro your envelope to each offer contained within, the better your chances of making a sale. So, that's how it's done--you can take these methods of how we've done it, maybe even improve upon them a bit, and make tons of money--or you can set everything aside and tell yourself that you'll get started on it next week. The thing is, the instructions are valid and the opportunity is here and now--whatever you do is up to you.

         
    3703

     

    HOW AND WHERE TO ADVERTISE More than anything else, the key to success in business depends on how and where to advertise. You must advertise or forever remain unknown. If you have "the better mousetrap," you have to let people know about it, or your ideas and efforts will come to nothing. Everybody seemingly has an idea for a product, a service or a "how to" manual of some kind. Many people spend half of their lives perfecting a product, learning how to perform a special service, or writing a book--only to end up penniless and heartbroken because "no one beats a path to their door" to buy whatever it is they are trying to sell. In most cases, it's a matter of whether you want to "go down in history" as just another inventor, hard-worker, author or want to "sell a product and enjoy the rewards." Always do some basic common sense product analysis and market research before you begin building, learning or putting together something you want people to buy. The same kind of "research' will save your time, frustration, and money, if you apply the same principles to every "selling opportunity" that arouses your interest. Make a check list of questions that must be answered before you embark upon any project or get too deeply involved in any selling situation. Such a checklist should answer the following questions: 1) Who will I sell it to? 2) Do these people really want, and need it? 3) How large is the market? 4) How will I reach these people and get them to buy? 5) Is anyone else selling a similar product, service or book? 6) What makes my product and strategies different? 7) Can I supply the product at a price the customer will pay, and still make a profit for myself? 8) How much time, effort and money will I have to invest in order to reach my profit goals? 9) Do i have the resources, and the stamina to carry this idea thru to success? Once you've answered these questions--completed this bit of basic product analysis and market research--then you can start planning exactly how you intend to sell it, and map out your advertising strategy from there. You'll find success in selling effort, much easier, and much more profitable, if you honestly and objectively answer these "check list" questions before you begin. It's absolutely imperative that you analyze the product, and profile your prospective customer--the saleability of your product, and the demand for such a product by the people you want to buy. One other thing, don't ever overlook or "poo pah" your real and/or imagined competition. When people neglect to analyze the product, and answer the basic research questions, they're almost certainly doomed to failure. these are precisely the reasons for failure almongst people who attempt to start a mail order business. We literally get tons of mail order offers for products that are losers; and even offers from people trying to sell us our own material and/or related items which we can buy at wholesale prices. When Sears & Roebuck send out a new catalog or sales circular, do you "really" think they send one to Montgomery Ward? Another thing, this "we're all friends and in the same business, so you buy from me and I'll buy from you" philosophy may keep you busy and you mailbox full, but it'll never results in profits on your P&L sheet. Advertise in the media that reaches your buyers, and send your direct mail materials to people likely to but--not sellers. Remember, your first task is to determine who your most likely customers are, and then design your advertising campaign to reach those specific people. Generally, you wouldn't try to sell pantyhose with an ad in a care care magazine, or socket wrenches with an ad in a magazine for bride-to-be. In other words, design your advertisements to appeal to "your kind of customer,"--send $5 for our report on HOW TO WRITE ORDER PULLING ADS--and then, place these advertisements in the publications these people buy and read. If you're selling gift items, crafts and other merchandise, advertise in those kinds of publications--general merchandise catalogs catering to that kind of buyer. If you're wanting to recruit sales people, dealers and distributors, place your ads in publications reaching people looking for these kinds of opportunities. I don't recommend that you begin, or attempt to launch your business via direct mail, but when the time comes for you to expand into direct mail, be discriminate--select mailing lists for your type of customer. Do-it yourselfers for shop tools, cosmetics buyers for jewelry and self adornment merchandise, how-to-book buyers for your crafts, hobbies and self-improvement books, opportunity seekers for business start-up manuals, and proven advertisers for your publications. So, when you read in a business success article that you should place your ad in publications carrying similar ads--the advice given is "place your ads in publications reaching your kind of buyer." Just because it's a publication reaching mail order people and you're selling imported gift items by mail, doesn't mean your ad will pull from exposure in that publication. Always add one more answer: Does it reach a large number of the type of buyers I'm selling to? Definitely, this is where many mail order entrepreneurs go wrong, and very definitely, this is the fallacy of advertising in the M/O ad sheets. Analyzing the type of people a publication reaches; and the loyalty as well as true interest of a publication's readers; and then determining whether or no they'll respond to your ad, is easy if you will just ask yourself a few common sense questions. Mail Order Ad Sheet: These reach beginning and small mail order dealers...Their appeal is largely egotistical to see the advertiser's name/ad in print--read by other mail order dealers to see who is advertising, what's be advertised, and for the accumulation or compiling mail lists. very little if any response for the recipients who are looking, not for things to buy, but for shortcuts to more profits. Mail Order Tab Sheets: These reach basically the same audience as the M/O Ad Sheets...Generally more appealing because of the "instructional" articles and greater space devoted to mentioning who's doing what/names in print & free publicity. Rate these according to the "information" being passed along in articles. Usually, these publications pull a greater response than the ad sheets, but still, they're largest audience is one made up of sellers. Mail Order Dealer Catalogs: These reach the mail order dealers, plus a very large segment of specific buyers--generally related to the overall kind of merchandise offered within the catalog. Unless there are "business building" articles, the recipients generally toss them aside after a quick glance...These are very good showcases for your dealer/distributor ads, and if it's an "established" merchandise catalog of the kind of product you're selling, these catalogs can be very good advertising outlets for you... Extra Income Magazines, such as Money Making Magic, Venture and Entrepreneur: These publications individually reach a very loyal basic subscriber list, most of the people wanting or hoping to get started with, or already involved in a sparetime extra income project, and tremendously large number of "first time" readers with each issue. Look for, and rate them according to the balance of actual "business building" articles they carry, in relationship to their advertising--and overall, according to the quality of the publication as well as the audience each trying to reach--do the articles really help you, or are they "publicity write-ups" for the advertisers... You'll find that these magazines are retained, and referred to by the recipients for years...In almost every case, you can expect a good response from your ads placed in one of these magazines--provided you've got a good ad and it's geared to the readers of that particular magazine. Remember: The bottom line is knowing your type of buyer--presenting your product or opportunity in a style that appeals especially to that type of buyer--and then placing your ad in the publication reaching your kind of a buyer. Cooking magazines for recipes; mechanical opportunity in the mechanics magazines; self-improvement books and merchandise in general merchandise catalogs; and income opportunities in business-building, self-help magazines such as Money Making Magic! Besides matching the profile of your customer with the demographics of the publication, it's also important that you match your selling prices within the average price range of everything else offered in that publication. Running an ad to sell a book at $65 in a publication featuring $20 books, probably won't pull for you. By the same toke, any ads attempting to promote "re-production type" reports in a magazine selling $50 books, probably won't bring very many responses for you either. To achieve success--know your product, profile your prospective buyer, design advertising that appeals to the self interest of that specific kind of buyer; and place your ads in publications reaching those kinds of buyers. If you're trying to sell by direct mail, send your offers to prospective buyers--not sellers of the same type of materials you're attempting to sell. Very few people recognize a legitimate opportunity, even when you hit then over the head with it--even so, unless you've got something REALLY NEW, and a deal that really is THE OPPORTUNITY OF A LIFETIME, save your money and don't try to push your program onto other mail order dealers who may already be selling it. Assuming that you "know" your typical customer, and the best media to reach this kind of customer, the next step is putting your ad together. It's said millions of times before, but it's important that you UNDERSTAND, and REMEMBER: Your ad MUST appeal to the self-interest of your prospect. It must somehow be different, and better, than all the others, particularly if your product is being advertised in the same publication by other mail order dealers. Nothing beats originality. Write your ads from a different angle. Lead off with the answer to every customer's most important question: What will I get if I send in my money? Use words to paint pictures of success, wealth and happiness. Eliminate the customer's fears of being taken or ripped off. Picture yourself in your prospective customer's shoes, and give him real reasons to send his money to you. And finally, make it easy for him to order--call toll free; use your bank card; order now and we'll bill you later; self-addressed envelope. Don't be too determined to sell your primary product from your ad. Chances are, if it's as good as you say it is, and you really want to make big profits, you should use a sales letter 4-or more pages in length. Consider a "leader" item, and run an ad such as this: FREE RAGS TO RICHES MAIL ORDER OPPORTUNITY guide! Send your name, address, zip code & two first class stamps. Then in response to all takers of this Free Offer, include the complete sales letter, brochure, order form, and self-addressed return reply envelope with the booklet you send out. Using this 2 step method, some people have attained 60 and 70 percent sales for their primary product. Another angle? FREE BOOK! Mail Order Millions From A Shoestring Beginning! Send your name, address, and zip code, along with $1 for shipping and handling. In response, you send out the book and a sales letter inviting the recipient to avail himself of your mail order business consulting services. Again, the rules are: Determine who you want for a customer. Get his undivided attention, and then sell your product or service. Simple, easy, and it works every time. All it takes is a little bit of common sense on your part! A small, inexpensive classified ad offering a "most wanted" leader item, followed up with a dynamic sales letter...and your success is virtually guaranteed! As a means to an end, particularly if you're wanting to enlist people to sell your product for you- Start an ad sheet--run exchange with every ad sheet publisher in the country--there are literally thousands of them. (Send $1 for our listing of mail order publications...) But, instead of running ads to promote your ad sheet, run your "leader item" offer and follow up with your sales letter on your primary product. From this, you'll get fantastic FREE exposure; inquires from people you can actually sell to; and the virtual "no-cost" establishment of a nationwide sales force to promote your business. Do chain letters really work? In no way, form or fashion! But, this method of running your "leader item" ad as an exchanged ad, will work--and besides, it's legal! The end result will be what the chain letter promoters are promising you--People all over the country promoting and selling your business for you. You can't do it all by yourself. You must multiply yourself--get other people to help you, and present your product offer to as many potential customers as possible. And so long as you're working from a limited budget, there's no way on this green earth you can afford the kind of advertising costs necessary for overnight success! Send $5 for our report, HOW TO BUILD A NATIONWIDE DEALER AND/OR DISTRIBUTOR NETWORK. Finally, comes the moment of truth. Do you have what it takes--the ability to go on studying, learning, and adapting--the dedication and the stamina to last thru to the kind of success you want? It's important that you do your homework--product analysis and market research--the rest is merely common sense. You've got it, now use it! For sure, it won't be easy work ahead, and lots of comprehension required--but you CAN do it, and the end result will be well worth the investment. After all, what have you got to lose but a try at total success? From here on out, the ball is in your court and investment of some kind of action on your part is required... PUBLICATIONS TO PERUSE AS ADVERTISING SHOWCASES... Money Making Magic 722 NE Paloma Ave. Gresham, OR 97030 Grier's Almanac 1824 Northeast Freeway Atlanta, GA 30329 Woman's Day 1515 Broadway New York, NY 10036 American Rifleman 1600 Rhode Island Ave, NW Washington, DC 20036 Camping Journal 229 Park Avenue South New York, NY 10003 Field & Stream 383 Madison Avenue New York, NY 10017 Hi-Fi Stereo Review One Park Avenue New York, NY 10016 Frontier Times PO Box 3338 Austin, TX 78764 Grit 208 West Third St. Williamsport, PA 17701 Workbasket 4251 Pennsylvania Ave. Kansas City, MO 64111 Bowling Journal 1825 N Lincoln Place Chicago, IL 60614 Coin World 911 Vandemark Road Sidney, OH 45365 Furniture 229 Park Avenue South New York, NY 1003 Mechanix Illustrated 1515 Broadway New York, NY 10036

         
    3704

     

    BIG DOLLARS HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS Simple, easy, and with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year! You have no doubt heard of the millions of dollars"raked in" by advertising agencies each year, and that's what this business is about. In fact, That's the name of the game with this business! Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep-in every edition of his paper for at least the next 12-months. You'll like a headline on this space, the headline to read Mail Order Money-Making Opportunities. You will turnin to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that, in Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide! By setting up a contract for a "defined" amount of space in each edition of the paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step - explain your plan and assure them that you're going to be a long-term, regular customer; and the negotiate for the best, bottom-line cost figure. Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and name plate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract. So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication. Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs - leaves you with a profit of $160 per week. $20 per ad - times 14 equals 280- minus $50 costs - leaves you with a profit of $230 per week. You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts. Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make. Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom. What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store, pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title. Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet, from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs. once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start. The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication - We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited. Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet. Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address. Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet. These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers. Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed. Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550. ‹€ The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list. The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists. An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10... You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all. Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly. Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising. Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers. However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part. As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account? It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan. So, that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you... Get started today!

         
    3705

     

    SUCCESS AS A CIRCULAR MAILER Don't be taken in by those headline advertisements promising you instant riches as a Circular Mailer! It just doesn't work that way. Full page, 8 1/2 x 11 circulars are meant to call attention to a special offer, and are best used as a "follow-up ride along" when you acknowledge or send out an order. When used in this manner, and with just a "smattering of marketing imagination", circulars will really bring in the profits for you. However, don't expect to make any real money by sending out circulars per say, either one to an envelope or half dozen or more at a time. If you've got a number of good circulars and you're into direct mail, arrange them into a "catalog of offers" and go full bore as a catalog mailer. I must caution you, however, to be sure that everyone else in mail order isn't doing the same thing with the same circulars. Here again, are the basic rules of success: Offer something that came out of YOUR brain. Make it something that's just a little bit different and more appealing than what everybody else is offering. Draw up your own advertising circulars and send them out to a list of people proven to be" buyers" of your kind of offer. We should perhaps go over that last line in different words because it has to do with the most common mistake of all. DON'T WASTE YOUR TIME AND POTENTIAL PROFITS TRYING TO SELL TO SELLERS. Concentrate instead on the BUYERS! This is where the "chain letter schemers" dupe the novices. They advise you to send for a "mail order" mailing list, or to compile your own from incoming mail. This ridiculous. If you do as they suggest you'll be trying to sell to sellers, and these people either want absolutely no part of your "big deal," or else they're into it and have their own thing going. (For the "absolutely last word" on chain letters, send for report #3618, "Success of Success with Chain Letters" and book #1788 THE TRUTH ABOUT CHAIN LETTERS). When you get an order, how do you follow-up on the sale? How do you keep that "buyer" buying from you? Do you acknowledge your orders with a simple postcard noting that his order has been received and is being shipped under separate cover, or do you use a letter that also lists some of the other products or services and includes an 8 1/2 x 11 circular as an "extra buy of the month?" Stated in the preceding paragraph is enough money-making information to make you rich, but are you listening? This is one of the most successful, intelligent, and real money-making methods of using circulars to build wealth. Expensive? Compared to what? It would seem to me that if you aren't including a circular with your acknowledgements, you're trying to save pennies when you could be putting real profits in your bank account! It works with all of us. We send for something that has aroused our interest. A couple of days later, we get a letter telling us the order has been received and is on the way. And in that same letter is an advertising circular telling us about something else-- something akin to our original order, and very definitely something else we'd like to have. We're in a good mood because the seller has accrued us our first order is on its way, and he's telling us about something else we want and can have as one of his "preferred" customers. So, we reach for our checkbooks and send in another order. What better time is there for selling? When is the buyer going to be in a more receptive mood? And finally, do you honestly know of an easier way to sell? remember the old Sears and Roebuck maxim: "When you sell a suit to a man, don't let him out the door until you've sold him the shirt, tie and shoes to go with it." And then there's the new car salesman who meticulously goes over each dial, switch, and knob with his new customer, explaining what each is for and how each one works. He even opens the truck, points out the spare tire, and then pulls out the jack and explains exactly how it works. Indeed, he's the leading money-maker in that agency! Another way to use circulars properly is as a "ride alongs" with the order itself. You place the "ordered merchandise" in a shipping envelope or container, and then, on top of the order, a simple thank you note plus an advertising circular describing something else you're offering> Even better than a simple circular with the order is a special "preferred customer" catalog, but that's another topic in and of itself. Circulars are most effectively used to pull in follow-up sales. And with these methods they'll provide you with the least expensive method of advertising and produce the most profits of any of your selling efforts. Your continued success in any business endeavor depends on your follow-up to the initial sale. Everyone knows how hard it is to find and land new customers. Most people do a pretty good job beating the bushes to find new customers, but after they've got them, the sellers tend to drop the ball and let the customers pass into obscurity. The reason is simply that they don't follow through after the initial sale! The new car dealer follows up his sale with a routine servicing reminders. An advertising circular is made up and included with each of those "reminders" the dealership sends out. Thus, the dealership not only positions itself to maintain closer relationships with it's buyers, it develops outstanding community good will, and best of all, brings in new customers. There are many effective and profitable ways to use advertising circulars. In this report we are discussing some of the proven methods others have used to increase their profits with advertising, selling, plus imagination. Develop and use your own creative talents. Take the example of the neighborhood finance company faced with a rising number of defaults. They decide to sponsor an on going series of money and debt management seminars or workshops. An advertising circular is made up and inserted as a ride along with each monthly payment notification. The end result is a new reputation of community awareness and willingness on the part of the finance company to go "that extra mile" to help the citizens in the community in which they're located. And the bottom line is closer relationships with their customers, fewer loan defaults, and lots of new customers because they have the reputation of outstanding the needs of the citizens and a willingness to help! Sales are down at your town's leading clothing store. A warehouse or vacant store is rented for a recycled clothing outlet, and an ad is run in the local paper asking for recycled clothing to sell on consignment. When everything is ready an advertising circular is made up and included in everyone's monthly statement or sent out through the postal service via carrier route delivery. The store in question ends up with closer customer relations, new profits, and a lot of new customers. Probably the best, easiest and most effective way to make money with circulars is through a co-op mailing program. You make arrangements with a leading department store in your area. You supply the circulars imprinted with the store's name and on te order coupons and you arrange for the store to process te orders through its credit card system. A certain percentage is allowed the store on each sale. The store includes one of your circulars with each monthly statement it sends out, and your profits quickly surpass your wildest dreams. You can also make the same kind of "ride-along" arrangements for your circulars with many of the big national mail order houses, book clubs, and credit card companies. Remember: when you go for "super results" you have to spend te money necessary to make them happen. Co-op mailers will generally not accept your circulars if they are in direct competition with something in the mailing package that's already being offered. They will also require that your circulars be professionally deigned, typeset, and printed. Many require that they be printed on coated paper and in multi-colors. These requirements have to do with the image the co-op mailer is trying to project and maintain, as well as the kind of response you can expect. To make a co-op mailing with one of the larger mailers profitable you should set 50,000 circulars as your minimum. Try to make it 100,000 and keep at it until you're able to go with 250,000 per mailing. Expensive? You bet! But look at it this way: A one percent return on a $25 offer 250,000 prospects will give you $62,5000. Keep in mind that to succeed in business you have to advertise in some form or fashion, and advertising circulars are one of the least expensive forms of advertising if done properly. So use your imagination! make your advertising circulars real order-pulling and get them out to the people who are buyers. Doing things properly from the start is always the first step to real profits in any business endeavor. Getting involved in mail order and sending out advertising circulars is no different. Step one: Always to make sure you have something the people "want to buy." Do some testing by running "prospect-seeking" ads in a worldwide publication. Offer a free one or two page synopsis about your subject, and within this report invite your prospects to send for your primary product. You can judge from you responses to your ads and the number of prospects you convert to buyers whether or not the interest is great enough to go to the expense of having circulars made. With the results of this simple marketing research in hand you can then decide which is the more profitable way to proceed with your circulars; whether as "ride-along" offers with the orders you send out, or as a primary offer in a co-op mailing program. There are many different avenues to take and methods you can use in order to invite at the destination of your dreams. The important thing is to move only one step at a time, using only your profits form the current step to progress into the next. Read, listen, and "shake the bushes" before going into production or signing up for anything that's going to cost you money! Test and check the interest in and the demand for your product. If the interest doesn't pan out as you had hoped, re-design your offer from a different angle. If it still doesn't spur a promise of profits for you then discard this product idea and start working on a new one that has more promise of success. If you'll follow this stairway to success, you'll never get in over your head or lose more than you can afford. The most important "insider's secrets" to selling a product or service is " an honest appraisal" of you prospective customers. Discover who they are, where they are located, how large, how badly do they want what you have to give to them, and how much are they willing to pay for it. With the answers to these questions in hand the risk factor to any venture you think about launching is practically eliminated. Remember, circulars can and should be used in your overall business plan. Used properly, circulars can make you fabulously rich. But by themselves or as your total selling effort, circular mailing cost you much more than you'll ever make. Advertising circulars should be used to generate prospects for other related items of interest you offer, and should not generally be used as a stand alone promotion. Circulars can also be used to picture your product or service, to list testimonials and endorsements form satisfied customers, and carry your order coupon. With this method, however, your circular becomes a "brochure" and is thought of as a basic part of your mailing package along with a sales letter. Sales letters complete with product brochures are special offerings in themselves; quite expensive and always directed to specific mailing lists. So, we more or less are back to the beginning with this discussion. Sending out envelopes bulging with loose circulars will not result in profits you can use for a trip around the world or even for a night on the town! About the only thing efforts of this kind result in is to exasperate the recipient and cause him to throw the whole package in the trash as junk mail. Too much paper, too many things to read about, and too many decisions to make overwhelm and confuse the prospect. And, sending out only one circular to an envelope will put you in the "poor house" from postage expenditures before you get started. Don't even give a second thought to that idea. Finally, those people proclaiming that they have the offer to end all offers, and inviting you to share the profits with them simply by sending a certain amount of money for 500, 1,000, or 5,000 circulars are in reality offering you printing services. True, you can get the circulars form them for less than it would cost you to have them produced locally, but you still have to stuff them into envelopes, address them to prospects, put stamps on them, and get them in the mail. At the bottom line, after all of this work and expense, who's making all the money? Why, the printer of course! You do all the work of finding the buyers, processing the orders, and then end up with only half the profits form the sale because the printer fills the order and adds your customer's name to his mailing list. There's no real profit in any of these kinds of deals, and some of them are downright rip-offs bordering on the illegal. Attaining success takes common sense as much as anything else. Analyze and evaluate each offer that arouses your interest. Check it out on a small scale to see how well it actually works for you. Determine how great the demand actually is for the offered productpare the printing costs and your time/work involvement with the probable results. And, never, ever believe those wild claims of this or that circular pulling even a 5% responses. It just doesn't happen that way, especially for a newcomer to mail order. Whenever you receive an opportunity to get on a new money-making opportunity, particularly involving the sending out of circulars, look over. Do some basic market research, and then test it as a "ride-along" with your current offers. Be certain that the seller isn't attempting to "use you" to promote his own ambitions. Unless all your marketing questions can be answered in your favor--unless you can really and truly believe in the product you're offering and you can see the opportunity for a real profit margin--and unless you really feel good and proud of the opportunity being offered you--then DO NOT invest your money or time! Exercise your options of free choice. Check out the "profits secrets" to selling anything and with everything you decide to sell. And the, once you decide on the product or service you want to sell, go "all out" with a step-by-step effort to achieve the full potential of that particular opportunity. Advertising circulars can and will help you, but they'll only do for you in proportion on the "basics" that you exercise in using them. Be sure of your customer's desire for your product. Make up your advertising circulars with an appeal that answers the wants and needs of your prospective clients. Use common sense and proven methods of reaching those customers with your advertising circulars. And once you have a customer on the line, stroke him and make him your customer for life! We know it works. It works for us and it'll work for you. Hang in there and keep alert to what's really turning people's heads. Our best wishes for your continued success.

         
    3706

     

    HOW TO WRITE A FOLIO Today, there are hundreds of enterprising men and women who write simple research papers (known in the mail order trade as FOLIOS) and sell them by mail. In the pages that follow, I'll show you how you can do the same. I'll show you how to select a subject, how to research it, how to write it, how to get it printed, and how to sell it. I'll show you the four ways to sell it. If you are new to folio selling, I'll show you which of the four ways would be the best for you. I hope you will read what follows very carefully and very thoughtfully. THERE ARE NO CATCHES. I have nothing more to sell you (unless you want to read some of the other folios which I have written). I hope the information which follows can be of real benefit to you. That is why I have written it! EXACTLY WHAT IS A FOLIO? A folio can be called a booklet, a pamphlet, a report, a newsletter, a guide, an instruction manual, a plan, a manuscript, etc. etc. A folio is simply an easy-to-understand manual which shows the reader "How To" do something that he does not already know how to do. Most folios show the reader... * How to start or expand a hobby * How to develop new abilities or qualities * How to start a new business or expand an old one * How to prepare for a new career * How to make or save money * How to spend leisure time. A well written folio is authoritative, factual, and helpful. It should be written in simple, easily understood language. It can be anything from a brief two-page mimeographed report to a professionally printed book bound in hardback cover. People who purchase folios by mail are interested in the information they contain. Seldom do they care what brand of paper the information is printed on. WHAT KIND OF FOLIOS ARE NOW BEING SOLD BY MAIL? Pick up almost any magazine at a newsstand that carries classified advertising and you will find ads written by people who are selling their folios by mail. Here are sample ads from magazines lying here on my desk. "Be secure, confident, successful! Learn the secret of personal power $2.00" "Why grow old and die? Li Chung Yun lived 256 years. You could too! learn how - $2.00" "Secrets of the Spirit World! Only 60 cents postpaid!" "Guide to Witches Covens - $2.00" "Traffic Tickets? Beat them, step by step method. $1.95 postpaid." "Learning Bridge? Send $2.95 for small 20 page guide." "Fluorescent Tubes rejuvenated at no cost. Instructions $1.00." "Learn the secret of making every pair of slacks you sew fit perfectly, Only $1.00" HOW TO WRITE A FOLIO "10 Wonder Working Prayers. Enrich, strengthen your life! $1.00 guaranteed." "Enjoy camping inside your Volkswagon. Do it yourself Plans - $2.00' "Homemade Cheese! Hard soft, and cottage! Make it yourself! Easy. Deliciousplete instructions, recipes $1.00" "Toronto Area Job Opportunities - $1.00" "Ship in Bottle. Instructions, Drawing. $1.00" If you can produce a "How to Do It" Manual that is NOVEL, INTERESTING and genuinely HELPFUL, you can do what the advertisers above have done. You can print it yourself and sell it by mail! WHAT SHOULD YOU WRITE ABOUT? You should write * ONLY on subjects that REALLY interest you, and * on subjects that you already know something about. For example, if you just love to cook, write a folio on cooking. If people like the first folio they buy from you, they will buy other folios in the future, as long as they are on the same basic subject. If you write on a subject that really does not interest you very much, you will be bored to death by the time you get to your third folio! Ask yourself... what do I do with my spare time? Write a folio about THAT! HOW DO YOU RESEARCH THE FOLIO? Make yourself an expert on the subject! Talk to friends and neighbors. Ask questions. Read books, newspapers, and magazines on the subject. Ask your librarian for suggestions. As you read, KEEP NOTES ON EVERYTHING. When you have read everything you could lay your hands on, sit down and study your notes. Read them over slowing and carefully. Then lay the notes aside and think about the whole subject for a day or two. You will be amazed at what your mind will do with the subject if you have research it thoroughly! HOW DO YOU WRITE IT? Here's a tip from a professional writer. Sit down and pretend that you are a person who knows absolutely nothing about the subject. Write down FIFTEEN QUESTIONS that such a person might ask you. Then write out, in your own words, the answers to the fifteen questions. Do not try to be literary! When you are finished, lay it aside for a day or two. Then re-read it with a red pencil, crossing out all unnecessary words and sentences, inserting a new point here and there. REWRITE the whole thing, and you will be amazed to discover that your folio is ready to be published! HOW DO YOU GET IT PRINTED? Type it as neatly as possible on 8 1/2 x 11 WHITE typing paper. Single space it, leaving two lines between each paragraph. Take it to a local PHOTO-OFFSET printer who will make a few hundred copies for you, very reasonably, usually within 24 hours. If you have more than four pages, have it printed on both sides of the paper. It will lower your printing costs slightly, and it will save you extra postage in the future. To give your folio a professional touch, have it printed on canary yellow, pink, or light green paper. HOW DO YOU SELL IT? There are four ways: 1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If economically possible, sell it for $1.00 or $2.00 per copy. (Occasionally $3.00.) Write a brief, eyecatching classified ad asking those interested to send their orders directly to you. If your ad is novel, believable, and of genuine interest, you will be surprised at how many people will do this. If your folio is about stamp collecting, advertise it in the stamp collecting papers. If it is about Astrology, advertise it in the Astrology magazines - to do otherwise is fatal. Be sure to run your ad in at least three issues. If you have never sold folios by mail, I sincerely suggest you use this method. 2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate and must be sold for $3.00 or more, use this method. Write a brief, tempting ad describing your folio, and offer free details. Then mail literature describing the folio to those who answer the ads. Don't expect more than one inquiry in ten to buy it from you. Here are ads placed by folio writers in a recent issue of the National Enquirer, who use this method: "Never Won anything? Anyone can win sweepstakes contests! Free details." "Overweight? I lost 53 pounds. Easily. (Permanently!) New Method. Information Free. "Troubles? God can help! Free information." "Make money clipping newspapers at home spare time. Details Free." 3. DIRECT MAIL. If you have written a folio showing how to get inventions patented, you could purchase a list of amateur inventors, and mail your sales literature to each individual on the list. If you are lucky, you'll sell your folio to about one person in every twenty-five. Direct mail can be very effective for experienced mail order operators, but it is usually far too costly for the beginner. It can easily cost you several hundred dollars for each one thousand letters you mail. 4. SELLING THROUGH AGENTS. If you are willing to sell your folio in small wholesale quantities, or if you are willing to drop-ship folios for mail dealers, then you might find this the most effective way to market your folios. Below are some ads placed by folio writers in a recent issue of Specialty Salesman. "Sell Health Books Mailorder! Write" "Sell Books by Mail! 400% Profit!" "Sell Books by Mailplete dealer set-up. 25 cents" "Free Newsletter! Sell Books by mail! We wholesale, dropship." Some of the above ads have been running ten and twenty years, indicating that this could be a very successful way to market your folios. 500 NEW FOLIO IDEAS! Over the past two or three years, I have been jotting down ideas for folios that could be developed and sold by mail. I'm now printing the whole list for your use. I honestly feel that any idea on this list could be marketed by mail, if a person had the ambition and ingenuity to develop it. You are free to use any idea on this list. I have NOT checked to see if any of the titles have been copyrighted. If they have, create a new one. Also, you are free to change the titles around to suit your own situation. For example, "Summer Jobs in Nevada" could become, "Summer Jobs in New York City". I'm sure you get the point. Good luck to you! MARRIAGE Plan your Wedding Now! Plan your Honeymoon What to Wear at your Wedding Cooking Tips for Newlyweds Do you need a Marriage Counsellor? Living on a Budget How to Survive Divorce How to Get a Divorce Teach your Husband to Cook! Organize your Housework Alimony Laws Made Simple How to be a successful Father How to Win a Fight with your Husband Marry a Man with Money Poor Men make Better Husbands FAMILY AND CHILDREN So, You're Expecting a Baby! Does your Child take Drugs? Don't Spank your Child! Select the Right Names for your Baby! Inspire your Child to Learn Can your Boy Defend Himself? Listen to Your Child How to Raise an only Child Teach your Child to Read Choosing a Babysitter Loving an Adopted Child Keep your Child Busy! Tell your Child about Sex How to Select a Baby Doctor Understanding your Teenager Which Summer Camp for your Child? Teach your Son a Trade Facts about Childbirth for Husbands FAMILY PROBLEMS A Parents Guide to Dangerous Drugs Save Money on your Clothing Bill Mother's Guide to Thrift Shop Buying Where & How to Apply for a Loan Better Health through Better Eating How to Trace your Family Tree Families without Fathers Does your Child Eat Right? What Unwed Mothers Should Know SALESMANSHIP Ten Ways to Close a Sale Sell it at the Flea Market! Is selling for You? Ten Successful Selling Tips How to Improve your Sales Technique Why People Buy How to Sell Sporting Goods Positive Thinking makes the Difference Directory of Direct Selling Firms How to Get Leads by Telephone How to Recruit Salesmen ENTERTAINING AT HOME How to Throw a Cocktail Party 24 Ideas for your next Birthday Party Make your next Shower a Real Success! How to be a Gracious Hostess The Office Party Guide Turn an Ordinary Meal into a FEAST! How to Make Better Cocktails BEAUTY Glamour Tips for Teenagers Beauty Tips for the Expectant Mother Every Woman Can be Beautiful Apply Make-up like a Professional Your Personality makes the Difference What Color is Best for YOU? How to Achieve the Natural Look Choosing the Right Hair Style for You ASTROLOGY How to Chart your Horoscope Selecting a Career through Astrology Astrology and your Marriage Mate Apply Astrology to your Daily Life Astrology Made Simple Your Future is in the Stars! How to Read the Zodiac GARDENING Build your own Greenhouse Grow what you Eat! How to Grow Gorgeous Roses Beginners Guide to Landscaping How to Grow Food in an Apartment ANTIQUES Introduction to Antique Collecting Facts about Antique Auctions How to Sell Antiques Let's Go to an Antique Show How to Become an Antique Dealer Directory of Antique Publications How to Detect Fake Antiques How to Restore Antiques WRITING Writing Mystery Stories How to Write Poetry Writing Gags for Television How to Write for Newspapers Start a Writers Club Opportunities in Ghost Writing Can you Write Science Fiction? How to Write for Trade Papers Writing for Children Today's Market for Short Stories How to Write for Religious Magazines How to Plot a Novel Write Pornography! It Sells! Selecting a Literary Agent How to Write Book Review How to Review Plays and Movies Become a Music Critic What they NEVER Tell you in Writing School! HOME DECORATING Decorating Tips for Your Bedroom Thirteen Ways to Beautify your Kitchen How to Decorate your Windows Decorate Like a Professional! Patios Can be Beautiful Beginner's Guide to Drapery Making Wallpaper makes the Difference Glamour in your Bathroom Selecting Plants for your Home PHOTOGRAPHY Repair your own Camera Photo Retouching for Beginners Become a Professional Photographer How to make Better Home Movies Selecting the Right Camera for You Build your own Dark Room Become a Wedding Photographer Where to Sell your Photography CHURCH Sermon Outlines for Busy Pastors Fund Raising Ideas for your Church Twelve Ways to Increase your Church Attendance Projects for Vacation Bible School How to use Chalk Talks Effectively How to Prepare a Sermon Put some ZIP into your Church Bulletin Every Parishioner - an Evangelist! Choir Practice Can be Fun Keep the Older Members Happy Teaching Tips for Sunday School Teachers Have you been Called to the Priesthood? Religious Vocations for Women Plan a Prayer Breakfast AUTOMOBILES How to Tune you own Car Save Money on Auto Parts Revitalize your Transmission How to Test a Car Before you Buy! Repair the Brakes Yourself PETS How to Raise your Kitten Tricks your Dog can Learn Build your own Aquarium Fashion Tips for your Poodle How to Operate a Dog Kennel How to Start a Pet Shop Dog Grooming Opportunities How to Win at the next Dog Show Do Snakes make good Pets? The Successful Way to Raise Rabbits TRAVEL Overcome your Fear of Flight How to Obtain a Passport Vacation Planning Tips Travel Tips for Honeymooners Let's Go Camping Ghost Towns you should See How to Survive in the Wilderness Vacationing in the Desert Plan a Hiking trip GAMBLING How to Become a Blackjack Dealer Job Opportunities in Las Vegas Gambling Secrets Revealed Win at the Race Track! How to Play Keno Baccarat for Beginners Roulette Self Taught Why Gambling should be Legalized Handbook for Poker Players How to Win at 21 Better Bingo! Improve your Pinochle Game How to Cure a Compulsive Gambler ART How to Paint Landscapes Make your own Picture Frames Oil Painting for Beginners Working with Acrylics Introduction to Water Colors How to Exhibit your Paintings How to Buy Art Supplies How to Model for Art Classes How to Sketch Portraits Working with Chalks STAMP COLLECTING Start a Stamp Collection Stamp Mixtures can be Fun Organize a Stamp Collectors Club How to Find a Stamp Collectors Club Stamps by Country or Topic - Which How to sell your Stamp Collection Let's Visit a Stamp Auction! How to Sell Stamp Packets by Mail Start an Approval Business for Stamp Collectors! Recognizing Rare Stamps Investing in Stamps HANDCRAFTS Working with Leather Pottery Making for Beginners Make your own Jewelry How to make Beautiful Dolls Introduction to Metal Enameling How to make Puppets Making a Potter's Wheel Craft Projects for pre-school children Profits in Indian Jewelry How to make Stained Glass Windows Like Working with Beads? Make your own Christmas Cards Directory of Wholesale Handcraft Supplies How to Build Doll Houses Christmas Decorations You can Make Knitting & Crocheting Ideas for the Beginner Selling Handmade Crafts at Art Shows Candlemaking for Beginners Weave your own Rugs The Art of Shellcraft Selling Handcrafts on Consignment Needlepoint for Beginners Decorating Glass The Art of Papier-mache An Introduction to Ceramics Conducting Handcraft Classes Create your own Ear Rings 54 New Quilt Patterns Making Gifts from Throw-aways The Basics of Macrame Decoupage: An Introduction What you can make from Macrame Christmas Crafts for Children Bread Dough Art for Beginners NEW CAREERS How to Ask for a Raise Write your own Resume Earn Money Tutoring Dance your Way to Stardom Your Future in Physics Careers in Astronomy How to Dress for Job Interviews Become a Professional Astrologer Raising Funds for Profit Gun Repairing as a Career Opportunities Unlimited for Commercial Artists! Have Fun! Be a Ski Instructor! Job Opportunities in Law Enforcement Can YOU Manage Apartments? Become a Book Finder Writing for Small Town Newspapers Opportunities in Advertising Become a Professional Librarian Are you a BORN Mechanic? Is there a Place in Television for You? Show Business Opportunity Guide Your Place in the Electronics Industry Environmental Careers Your Aptitude and your Job A Career in Nursing for You! How to Break into Public Relations Air Freight - Transportation of the Future Be a Management Consultant Your Future as a Travel Agent Opportunities for Part-Time Workers Wanted! Aviation Mechanics How to Succeed in a Job Interview Summer Jobs in Nevada Job Opportunities for Women in Alaska Can you Counsel Alcoholics? Guide to Professional Acting Schools How to Become a Recording Artist Finding Satisfaction in your Job Should you be a Social worker? How to be a Strip Tease Dancer MONEY MAKING IDEAS How to Run a Garage Sale Making Money with old Comic Books Start a Shopping service How to Start a Trade Paper There's Money in Turquoise Cash in on Today's Hobby Market! Investing in Real Estate Twenty Ways to Get Rich Quick! How to be your own Boss Turn your ideas into DOLLARS! Your Town Needs a Typing Service! Open an Art Gallery How to Start a Delivery Service Collecting Bills can be Profitable How to Start a Mobile Home Park Start a Bookkeeping Service Penpals are Big Business! Cash in on the Nostalgia Craze Form your own Rock Group! Start a Resume Bureau Teach Children How to Dance Profits in Auctions Business Enterprises for College Students HOBBIES Collect Coins for Fun and Profit Chess: Self Taught Boat Building for Beginners Let's Go to a Boat Show! Bicycle your Way to Better Health How to Repair your Bicycle Let's Motor Bike! How to Join a Motorcycle Club How to Repair your Motorcycle How to Enter a Chess Tournament Start your own Chess Club! How to Collect Military Medals 200 Things you can Collect Collecting Paper Weights Gun Collecting as a Hobby Collecting Nazi relics Guide to Antique Car Collecting How to Collect Gems and Minerals Become a Silent Film Buff Model Railroading: An Introduction How to Collect Old Postcards How to Build Model Airplanes Collecting Postmarks Go Fly a Kite! How to Perform Magic Tricks Gardening - America's Number One Hobby Guide to Seashell Collecting Tips for Radio Hams Collect Bottles for Fun and Profit How to Collect Autographs Collecting Old Automobile Manuals Do you Collect old Magazines? Book Collecting for Beginners PERSONAL PROBLEMS Protect Yourself from Muggers Protect your Home from Burglary How to Handle Obscene Phone Calls How to Say "No" to a Salesman Defend Yourself from Rape How to File for Bankruptcy How to Sublet Your Apartment How to Sell Your Home Investing in Jewelry What YOU Should Know about Banking How to Buy Stocks and Bonds Get Creditors Off Your Back What Credit Bureaus Know about You How to Balance Your Checkbook How to Save on Your Hospital Bills SPORTS How to Enter Professional Football Improve Your Swimming Strokes Can You Handle Racing Cars? How to Play Better Baseball Wrestling Holds: An Introduction Guide to Ski Resorts Amateur Boxing Guide Know Your Hunting Rifle Let's Go Trout Fishing Tennis for Beginners Keep in Shape! Bowl! Treasure Hunting Can Be Fun Let's Go Deer Hunting! The Thrill of Salt Water Fishing Jog Your Way to Health How to Lift Weights Build Your Own Gym! Ice Hockey: An Introduction Play Basketball! Are You Interested in Wild Game Hunting? Body Building Tips What to Wear in the Jungle! OCCULTISM Witchcraft Secrets Revealed True Mystical Experiences Your Handwriting Reveals the Real You! ESP for Beginners Yoga for Beginners You Can Change Your Destiny An Introduction to Hypnotism Relax! Learn to Meditate MISCELLANEOUS The Hitchhikers Manual You Can Be a TV Contestant! Facts Every Inventor Should Know How to Enjoy the Opera Living in a Mobile Home How to Read Blueprints How They Make TV Commercials Are Your Employees Stealing from You? How to Prepare a Publicity Release Understanding the Stock Market Effective Lecturing for Beginners All about Mutual Funds How to Pass a Lie Detector Test Get Free Publicity for your Business How to Pan for Gold How to Select the Perfect Gift How to Remove Tattoos How to Learn Tattooing Sewing Tips (From a Professional!) Make Your Own Cheese Directory of UFO Groups Build Your Own Canoe How to be a Ventriloquist The Florida Flea Market Guide 101 Ways to Decorate a Cake How to Identify Counterfeit Money Guide to Professional Cooking Schools Facts about Franchises Twenty Ways to Get your Name in the Paper! How to Meet Celebrities Guide to Radio Talk Shows How to Adjust to a New Neighborhood Recipes for Homemade Jelly How to Conduct a Political Campaign How to Hold a Fashion Show! How to Move - Easily, Economically Handbook for Street Musicians How to Mold Public Opinion How to Spot a Potential Suicide How to Train a Hunting Dog HEALTH Ten Old-Fashioned Cold Remedies Facts about Arthritis My Life with Polio Ten Ways to Cure Insomnia Recipes for Diet Candy Fasting is Good for You Are You Facing a Nervous Breakdown? How to Care for your Skin

         
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    HOW TO START A BIG MAIL SERVICE A BIG MAIL SHOULD CONTAIN: At least three to four Mail order Magazines Circulars containing offers or interest to new mail order dealers. Circulars which the Big Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy ordering and receiving "Big Mail?" Do you enjoy working with new Mail Order dealers and opportunity seekers? If your answer is "YES" to all of these questions, then it would probably be profitable and pleasurable for you to start a "Big Mail" service. In the pages to follow I will show you how to set up a Big Mail Service. I'll show you how to advertise your service and I'll also show you how to use the Big Mails that you receive in your mail to your own advantage. I'll show you how to use commission circulars (how to get a lot of them free!) and I'll also show you how to keep track of them. We'll talk about co-publishing and we'll discuss circular mailing (you'll learn how to get people to pay you cash to mail their circulars for them!).I'll show a simple trick that will get you a lot of free advertising and I'll show you where to get a free mailing list that will create a lot of new customers for you, if you are willing to put in a little work to get them. But...before we get into this...I would like to give you a word of caution. Big Mail selling looks easy and it sounds easy IT IS NOT! Selling Big Mails is a lot of work, HARD WORK. And it is NOT a way to get rich quick. You will probably not make any money at all for a least a few months. In fact, you will have to invest more than you take in. If you are willing to invest a little of your money, and a lot of your time, then you will gain invaluable experience selling Big Mails, and then you will make money. You will gain experience that you could gain nowhere else in the whole world. And if you are alert, creative, and AMBITIOUS, you can eventually turn your mail order business into a very lucrative enterprise. If you are still interested...and I hope you are..read on! The first thing you should od is to sit down with the latest issue of MAIL SALE ADVERTISER or POPULAR ADVERTISER and order a least twelve Big Mails. After that, get into the habit of ordering a least one Big Mail EVERYDAY! Then devote a portion of EACH DAY to STUDYING them. And I do mean STUDY! Feed your mind and your imagination with all kinds of ideas. The Mail Order Business is a very creative and imaginative one. The more you feed feed you imagination, the more it will do for you! Set up a personal notebook. I would suggest you divide into four sections: * Commission Circulars Sources * Sources of low-cost printing * Prospective Mailing Customers (Save the circulars that other dealers have been paid to mail. I'll show you why later on .) * Good ideas. You can set your personal notebook up any way you like, but I use a loose-leaf notebook and scotch-tape the ads, circulars etc. Read and re-read every circular and mail order magazine that you can get you hands on. SAVE ANY IDEA THAT APPEALS TO YOU! Start ordering SMALL supplies of "commission circulars" that APPEAL to you. (never try to sell anything merely because it pays BIG commission.) When you are satisfied that you really want to start selling Big Mails, there are two very practical things you must do. 1. Order a name and address rubber stamp. Be sure it is SMALL enough to use on commission circulars. 2. Open a PERSONAL CHECKING ACCOUNT. Open it in YOUR OWN NAME. When you start to advertise, use your own name. If you do that, there will be no problem when you go to the bank to deposit checks that your customers will send you. Your next step is to place an ad in a least SIX mail order magazines or ad sheets. In the beginning you will have to use publications that will accept handwritten copy, since you do not yet have "camera ready" ads. Your ad should read something like this: BIG MAIL-25 cents Commission circulars mailed FREE! (your name and address) A simple ad like this will pull better than one with a lot of words in it. You probably already know which magazines and ad sheets you want to advertise in. That is fine! But I would suggest you start off by advertising in at least one or two of the following: Mail Sale Advertiser Popular Advertiser Mail Order Bulletin Timely Tips All of these are letter press publications, which means they will set your ad up for you. They appear regularly EVERY MONTH ON TIME, and almost everyone interested in mail order reads them! Because these publications are CO-PUBLISHABLE, the publishers of each publication will send you 50-100 copies to include in your Big Mails. Your name will appear on your copies as the CO-PUBLISHER. You will get to keep around 50% as your commission on any ads or subscriptions you sell. If you are faithful mailing your copies, you can often make enough profit on ads and subscriptions to pay for all your ads. This way your ads actually cost you nothing. Each advertiser is also mailing his copies to his customers or mailing list, and every last copy mailed has YOUR ad in it... The printer is also mailing a copy to every person on his subscription list...so, usually within about ten days after your address appears in print, you will start receiving letters with quarters in them asking for Big Mail. Some advertisers, for one reason or another are quite slow in mailing their copies, but this can work to your advantage. You will often get orders two or three months after your ad appears! COMMISSION CIRCULARS Long before you start receiving orders for your Big Mail, you should have acquired a starting supply of "commission circulars." You will want to include them in every one of your Big Mails. Commission circulars are usually 3x6" or 81/2x11" circulars offering such things as: Rubber Stamps Name-address Labels Folios Magazine Samples Mailing Lists Envelopes Printed Stationary Business Directories Catalogue Samples Drop-ship Samples Printed Circulars Formulas Books Mail Order Plans Magazine Subscriptions Name Listing Services Pen Pal Clubs, etc, etc. Wholesale firms supply commission circulars to mail order dealers, usually at cost. The dealer stamps his name in the blank space under "Order Form" and mails them to prospective customers. When he receives orders (and he will if he mails them regularly), he keeps his commission, which is usually about 50%. He then sends the balance, along with his shipping label, to the wholesaler, who drop-ships the order directly to the customer under the dealer's shipping label. Commission circulars can be profitable for you, as a Big Mail Dealer, if you are very careful to select only those circulars which appear to MAIL ORDER BEGINNERS. You will soon learn that gift items and general merchandise rarely appeal to people who are ordering Big Mails, unless you are offering them on wholesale basis. (Safari boots, transistor radios, hunting knives, automatic can-openers, $15.95 necklaces are nice, and they can be sold by mail...but not to mail order beginners!) If you work at it, you can make a lot of extra money by including good commission circulars in your mails. Test a few hundred copies of each commission circular. If it evokes no interest, discontinue it. But if it produces and order or two, then include one in every piece of mail you send. When you have found a circular that "pulls,"try to have them printed with your name and address on them. (printed circulars will often pull FIVE times better than stamped ones.) Don't mail poorly printed circulars. They tend to make your entire mailing look sloppy> You will also find that 6x9" and 8 1/2x11" circulars pull better than 3x6", although some 3x6's pull surprisingly well. Once your ad appears ( starting COMMISSION CIRCULARS MAILED FREE) you will start receiving commission circulars. Test every circular that is given to you. Push the winners, discontinue the duds. You will eventually develop a list of real money makers to include in your Big Mails. Most of the suppliers of commission circulars are honest people. They offer items of real worth. But occasionally you will find circulars that you should not mail. They will get you in TROUBLE! * Adult Offers (pornography). Even if you do not object to this, some of the customers will...and some of your customers may be minors. * "Stuff and Address Envelopes at Home..Send a $1.00 for your Starting Kit," These offers are illegal. People have been convicted in court for selling them. Beside, the plans are worthless. * Chain letters--These are also illegal. Beware of any circular that says you will receive $20,000 in sixty days if you will mail a dollar and "follow the instructions, etc." There is one more thing I would caution you about. There are about 40-50 standard folios that have been around the Mail Order Business for the last twenty years. They are EXCELLENT folios, well written, well printed, and the advice in them is absolutely valid. But it is a waste of time trying to sell them to mail order beginners. Most of them already know where to get them at wholesale prices! If you receive FREE commission circulars offering these folios, by all means, mail them. You may get an order or two. But if you are going to buy expensive circulars, be sure you are offering something NEW something which EVERY mail order dealer has not already seen at least one hundred times! FACTS AT YOUR FINGERTIPS! As a Big Mail Dealer, you will be selling many things. So that you can fill each order accurately and promptly, I suggest that you start another looseleaf notebook Divide it into three sections: 1 Commission Circular Information 2 Co-Publishing Information 3 Advertising Schedule 1mission Circular Information---Every time you receive a new supply of commission circulars, sit down and examine them. (Sometimes you will receive two or three varieties in one envelope.) Tape one sample of each circular in your notebook. Underneath it write: * Name and Address of the Drop-shipper * Amount to forward to the Drop-shipper * How to obtain additional circulars. (Are they available with your name and address imprinted on them?) 2. Co-publishing Information--Most publishers of mail order magazines will send a "Fact Sheet." If they do, simply scotch-tape the sheet in your notebook. If not, record these facts yourself: *Name and Address of Printer *How much to forward on new advertising, subscriptions, etc 3. Advertising Schedule--To keep your ads running CONTINUOUSLY, you will have to keep track of "closing dates" (the last date on which a publisher will accept advertising for his next issue.) Here is a very simple method to use: Take a page of common notebook paper. At the top of the page, write the name of the month. Then number down the page from 1 to 31. (Use one line for each day of the month.) The closing date for Mail Sale Advertiser is the 15th of the month, but you will want to mail your ad on the 5th of the month (always mail your ads in TEN DAYS EARLY.) So next to the number 5, write down the code letters "MSA." If you check this sheet religiously every day, you will never forget a closing date. Before you mail your ad, turn to the page for the following month and make a notation of that month's closing date. If you will use this system ( or your own variation), you will remember every deadline, whether you are advertising in five magazines of five hundred! CIRCULAR MAILING Once your Big Mail ads are appearing regularly, you will start to receive orders for them regularly. As soon as you are averaging five a day, you can advertise yourself as a CIRCULAR MAILER. It's easy to get started. Each time you renew your Big Mail Ad, send in another ad like this. (As co-publisher, your ads cost half the advertised price!) 100 250 500 3x6 .50 1.25 2.25 6x9 .60 2.50 2.50 9x12 1.00 2.00 4.00 These prices are given only as examples. The postal rates and other costs change and you should check the ads currently running Circular Mailers and charge about the same rates. Cut-rate prices will NOT get you more orders. A circular mailing ad will almost ALWAYS pay for itself immediately. ( Incidentally, many dealers have tried to run a combination Big Mail and Circular Mailing ads. They do work half as well as TWO SEPARATE ADS!) As soon as you receive a circular mailing order, send your customers a sample mailing. Be sure it is neat and be sure it includes the LATEST issues of several mail order magazines. Then include ONE of his circulars in every Big Mail until you have finished mailing them. If you have not received any more circulars to mail, send him a friendly thank you not and let him know that you have finished mailing his circulars. Tell him you hope he receives some orders from your mailing. Include some new circulars from new advertisers and a NEW magazine. If he has any more circulars to mail, he will likely send them to YOU! Remember, circular mailing depends on REPEAT customers. Never exaggerate mailing capacity ( either in personal letters or ads.) If you really try to get orders for your customers, they will be back for more! HOW TO GET FREE ADS There are many editors of mail order magazines and ad sheets who will print your ads free if you will mail 100 to 200 copies of their publication. Here is a very effective way to get them to run YOUR ads: Take a sheet of white typing paper. Type the following words on it. PRINTERS PUBLISHERS: If you will print any of these ads in your publication, I will mail 100 copies for you FREE! (With co-publishing rights, I'll mail 200 copies!) Note that all of these ads are camera ready for your convenience. Then use a rubber-cement to paste copies of ALL YOUR DIFFERENT ADS on the sheet! (If your ads have been printed on colored paper, bleach them before you paste them up. Pour a little clorox over them, until the color disappears. Rinse them in water, and dry them on a piece of flat cardboard.) Once your circular is pasted up (camera-ready), take it to your local instant photo offset printer and have 500 or 1000 copies printed on WHITE paper. (Be sure its on white paper.) Enclose one of these circulars in every mailing. You'll be amazed at the results! WHERE TO GET GOOD MAILING LISTS FREE If you advertise regularly, you will get a lot of response to your ads. But if you will do a little specialized direct mailing, you can double your business almost immediately. Here's how: Imagine that you have just received your mailing copies of TIMELY TIPS from the printer. If you look at your self, you discover that you still have 14 of lasts month's issue left to mail. Sit down and make up 14 SPECIALIZED mailings. In each mailing, enclosed: 1. One copy of last month's TIMELY TIPS 2. One copy of each circular you have been paid to mail. 3. One copy of your new FREE MAILING FOR FREE ADVERTISING circular. To whom do you mail them? COMPILE YOUR MAILING LIST FROM THOSE BIG MAILS YOU HAVE BEEN ORDERING EVERY DAY! Mail them too: * CIRCULAR MAILING PROSPECTS--Each time you receive Big Mail, examine all the circulars. Who has paid the dealer to mail circulars for them? If they have paid him, THEY WILL ALSO PAY YOU...if you will take the time to send them a sample mailing! * NEW AD-SHEETS AND MAIL ORDER MAGAZINES--Whenever you see the announcement of a new publication, send a sample mailing and be sure to enclose your Free Mailing for Free Advertising circular. You'll get many, many free ads, if you work at it. * NEW MAIL ORDER ADVERTISERS--Save the names of new advertisers in the mail order magazines or ad-sheets. You'll be amazed at how responsive they will be to your mailings! Every time you receive new mailing copies, mail out the remaining copies of last month's issues to the categories listed above and your mail order business will grow faster than you ever dreamed it could. You'll be surprised at the new business you will be able to generate using this method. WHERE DO YOU GO FROM HERE? I honestly can't answer that question! Only you have the answer. If you are ambitious--if you are willing to develop your imagination--if you are willing to experiment with new ideas....the sky is the limit! Don't let anyone tell you that Big Mail Selling and Circular Mailing is only for beginners. There are SUCCESSFUL mail order dealers who have been selling Big Mails and mailing circulars for twenty-five years! If you really love it, don't ever give it up! What direction your mail order business takes is entirely up to you. I hope you will keep your ads running, and I hope you will expand your business by constantly adding new publications to your advertising list. Keep your eyes and ears open. Saturate yourself with fresh, new and imaginative ideas. I hope you'll keep excited about the Mail Order bussiness...I hope that ten years from now, You'll love it and be more involved than you are today. Mail Order is far more than just a money-making business for me. It's a way of life! And I hope it is your way of life, too!

         
     
         
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