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    HOW TO WRITE "ORDER PULLING" ADS The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the "ad writer" wants the prospect to do one of the following: Visit the store to see and judge the product for himself, or immediately write a check and send for the merchandise being advertised. Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing. The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely. The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money. In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is: 1) Attract the ATTENTION of your prospect 2) INTEREST your prospect in the product 3) Cause your prospect to DESIRE the product 4) Demand ACTION from the prospect Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter. CLASSIFIED ADS: Classified ads are the ads from which all successful businesses are started. These small, relatively inexpensive ads, give the beginner an opportunity to advertise his product or service without losing his shirt if the ad doesn't pull or the people don't break his door down with demand for his product. Classified ads are written according to all the advertising rules. What is said in a classified ad is the same that is said in an larger, more elaborate type of ad, expecting in condensed form. To start learning how to write good classified ads, clip ten classified ads from ten different mail order type publications--ads that you think are pretty good. Paste each of these ads onto a separate sheet of paper. Analyze each of these ads; How has the writer attracted your attention--what about the ads keeps your interest--are you stimulated to want to know more about the product being advertised--and finally, what action must you take? Are all of these points covered in the ad? How strongly are you "turned on" by each of these ads? Rate these ads on a scale form one to ten, with ten being the best according to the formula I've given you. Now, just for practice, without, clipping the ads, do the same thing with ten different ads from Sears, Wards, or The Penny's catalog. In fact, every ad you see from now on, quickly analyze it, and rate it somewhere on your scale. If you'll practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points" of any ad you see, and know within your own mind whether an ad is good, bad, or otherwise, and what makes it so. Practice for an hour each day, write the ads you've rated 8, 9, and 10 exactly as they have been written. This will give you the "feel" of the fundamentals and style necessary in writing classified ads. Your next project will be to pick out what you consider to be the ten 'worst' ads you can find in the classified section. Clip these out and paste them onto a sheet of paper so you can work with them. Read these ads over a couple of times, and then beside each of them, write a short comment why you think it is bad; Lost in the crowd, doesn't attract attention--doesn't hold the readers interest--nothing special to make the reader want to own the product--no demand for action. You probably already know what is coming next, and that is right. Break out those pencils, erasers and scratch paper-- and start rewriting these ads to include the missing elements. Each day for the next month, practice writing the ten best ads for an hour, just the way the were originally written. Pick out the ten worst ads, analyze those ads, and then practice rewriting those until they measure up to doing the job they were intended to do. Once you're satisfied that the ads you've rewritten are perfect, go back into each ad and cross out the words that can be eliminated without detracting from the ad. Classified ads are almost always "finalized" in the style of a telegram. EXAMPLE; I'll arrive at 2-o'clock tomorrow afternoon, the 15th. Meet me at Sardi's. All my love, Jim. EDITED FOR SENDING; Arrive at 2-pm-15th Sardi's. Love, Jim. CLASSIFIED AD; Save on your food bills! Reduced prices on every shelf in the store! Stock up now while supplies are complete! Come in today, Jerrys' Family Supermarket! EDITED FOR PUBLICATION; Save on Food! Everything bargain priced! Limited supplies! Hurry! Jerry's Markets! It takes dedicated and regular practice, but you can do it. Simply recognize and understand the basic formula--practice reading and writing the good ones--and rewriting the bad ones to make them better. Practice, and keep at ie, over and over, every day--until the formula, the idea, and the feel of this kind of ad writing becomes second nature to you. This is the ONLY WAY to gain expertise writing good classified ads. DISPLAY ADVERTISEMENTS A display or space ad differs from a classified ad because it has headline, layout, and because the style is not telegraphic. However, the fundamentals of writing the display ad or space are exactly the same as for a classified ad. The basic difference is that you have more room in which to emphasize the "master formula". Most successful copywriters rate the headline and/or the lead sentence of an ad as the most important part of the ad, in reality, you should do the same. After all, when your ad is surrounded by hundreds of other ads, and information or entertainment, what makes you thing anyone is going to see your particular ad? The truth is, they're not going to see your ad unless you can "grab" their attention and entice them to real all of what your have to say. Your headline, or lead sentence when no headline is used, has to make it MORE DIFFICULT for your prospect to ignore, or pass over, than to stop and read your ad. If you don't capture the attention of your reader with your headline, anything beyond is useless effort and wasted money. Successful advertising headlines--in classified ads, your first three to five words serve as your headline--are written as promises, either implied or direct. The former promises to show you how to save money, make money, or attain a desired goal. The latter is a warning against something undesireable. Example OF A PROMISE; Are You Ready To Become A Millionaire--In Just 18 Months? EXAMPLE OF A WARNING; Do You Make These Mistakes In English? In both examples. I have posed a question as the headline. Headlines that ask a question seem to attract the reader's attention almost as surely as a moth is drawn to a flame. Once he has seen the question, he just can't seem to keep himself from reading the rest of the ad to find out the answer. The best headline questions are those that challenge the reader; that involve his self esteem, and do not allow him to dismiss you question with a simple yes or no. You'll be the envy of your friends is another kind of "reader appeal" to incorporate into your headline whenever appropriate. The appeal has to do with basic psychology; everyone wants to be well thought of and consequently, will read into the body of your ad and find out how he can gain the respect and accolades of his friends. Where ever and whenever possible, use colloquialisms or words that are usually found in advertisements. The idea is to shock or shake the reade out of his reverie and cause him to take notice of your ad. Most of the headlines you see today in and day out, have a certain sameness with just the words rearranged. The reader may see these headlines with his eyes, but his brain fails to focus on any of them because there is nothing different or out of the ordinary to arrest his attention. Example OF COLLOQUIALISM; Are You Developing A POT BELLY? Another attention--grabber kind of headline is the comparative price headline; Three For only $3, Regularly $3 Each! Still another of the "tried and proven" kind of headlines is the specific question; Do You Suffer From These Symptoms. And of course, if you offer a strong guarantee, you should say so in your headline; Your Money Refunded, If You Don't Make $100,000 Your First Year. How To headlines have a very strong basic appeal, but in some instances, they are better used as book titles than advertising headlines. Who else wants in on the finer things--which your product or service presumably offers--is another approach with a strong reader appeal. The psychology here being the need of everyone to belong to a group--complete with status and prestige motivations. Whenever, and as often as you can possibly work it in, you should use the word "you" in your headline, and throughout your copy. After all, your ad should be directed to "one" person, and the person reading your ad wants to feel that you're talking to him personally, not everyone who lives on his street. Personalize, and be specific! You can throw the teachings of your English teachers out the window, and the rules of "third person, singular" or whatever else tends to inhibit your writing. Whenever you sit down to write advertising copy intended to pull the orders--sell the product--you should picture yourself in a one-on-one situation and "talk" to your reader just as if you are sitting across from him at your dining room table. Say what you mean, and sell HIM on the product your offering. Be specific and ask him if these are the things that bother him--are these the things he wants--and he is the one you want to buy the product... The layout you devise for your ad, or the frame you build around it, should also command attention. either make it so spectacular that it stands out like a lobster at a chili dinner, or so uncommonly simple that it catches the reader's eye because of its very simplicity. It's also important that you don't get cute with a lot of unrelated graphics and artwork. Your ad should convey th feeling of excitement and movement, but should not tire the eyes or disrupt the flow the message you are trying to present. Any graphics or artwork you use should be relevant to your product, its use and/ or the copy you've written about it. Graphics should not be used as artistic touches, or to create an atmosphere. Any illustrates with your ad should compliment the selling of your product, and prove or substantiate specific points in your copy. Once you have your reader's attention, the only way you're going to keep it, is by quickly and emphatically telling him what your product will do for him. Your potential buyer doesn't care in the least how long it's taken you to produce the product, how long you have been in business, nor how many years you have spent learning your craft. He wants to know specifically how he's going to benefit from the purchase of your product. Generally, his wants will fall into one of the following categories: Better health, more comfort, more money, more leisure time, more popularity, greater beauty, success and/or security. Even though you have your reader's attention, you must follow through with an ennumeration of the benefits he can gain. In essence, you must reiterate the advantages, comfort and happiness he will enjoy--as you have implied in your headline. Mentally picture your prospect--determine his wants and emotional needs--put yourself in his shoes, and ask yourself: If I were reading this ad, what are the things that would appeal to me? write your copy to appeal to your reader's wants and emotional needs/ego cravings. Remember, it's not the "safety features" that have sold cars for the past 50 years--nor has it been the need of transportation--it has been, and almost certainly always will be the advertising writer's recognition of the people's wants and emotional needs/ego cravings. Visualize your prospect, recognize what he wants: and satisfy them. Writing good advertising copy is nothing more or less than knowing "who" your buyers are; recognizing what he wants; and telling him how your product will fulfill each of those wants. Remember this because it's one of the "vitally important" keys to writing advertising copy that does the job you intend for it to do. The "desire" portion of your ad is where you present the facts of your product; create and justify your prospect's conviction, and cause him to demand "a piece of the action" for himself. It's vitally necessary that you present "proven facts" about your product because survey results show that at least 80% of the people reading your ad--especially those reading it for the first time--will tend to question its authenticity. So, the more facts you can present in the ad, the more credible your offer. As you write this part of your ad, always remember that the more facts about the product you present, the more product you'll sell. People want facts as reason, and/or excuses for buying a product--to justify to themselves and others, that they haven't been "taken" by a slick copywriter. It's like the girl who wants to marry the guy her father calls a "no good bum". Her heart--her emotions--tell her yes, but she needs facts to nullify the seed od doubt lingering in her mind--to rationalize her decision to go on with the wedding. In other words, the "desire" portion of your ad has to build belief and credibility in mind of your prospect. It has to assure him of his good judgement in the final decision to buy - furnish evidence of the benefits you've promised--and afford him a "safety net" in case anyone should question his decision to buy. People tend to believe the things that appeal to their individual desires, fears and other emotions. Once you've established a belief in this manner, logic and reasoning are used to support it. People believe what they "want to believe. Your reader "wants" to believe your ad if he has read through this far--it's up to you to support his initial desire. Study your product and everything about it--visualize the wants of your prospective buyers--dig up the facts, and you'll almost always find plenty of facts to support the buyer's reason for buying. Here is where you use the results of tests conducted, growing sales figures to prove increasing popularity, and "user" testimonials or endorsements. It's also important that you present these facts-test results, sales figures and/or testimonials-from the consumer point of view, and not that of the manufacturer. Before you end this portion of your ad and get into you demand for action, summarize everything you've presented thus far. Draw a mental picture for your potential buyer. Let him image owning the product. Induce him to visualize all the benefits you've promised. Give him the keys to seeing himself richer, enjoying luxury, having time to do whatever he'd like to do, and with all of his dreams fulfilled. This can be handled in one or two sentences, or spelled out in a paragraph or more, but it's the absolute ingredient you must include prior to closing the sale. Study all the sales presentations you've ever heard-look at every winning ad-this is the element included in all of them that actually makes the sale for you. remember it, use it, and don't try to sell anything without it. As Victor Schwab puts so succinctly in his best selling book, How To Write a Good Advertisement: Every one of the fundamentals in the "master formula" is necessary. Those people who are "easy" to sell may perhaps be sold even if some of these factors are left out, but it's wiser to plan advertisement so that it will have a powerful impact upon those who are the "hardest" to sell. For, unlike face-to-face selling, we cannot in printed advertising come to a "trail close" in our sales talk-in order to see if those who are easier to sell will welcome the dotted line without further persuasion. We must assume that we are talking to the hardest ones-and that the more thoroughly our copy sells both the hard and the easy, the better chance we have against the competition for the consumer's dollar-and also the less dependent we will be upon the usual completely ineffective follow-through on our advertising effort which later takes place at the sales counter itself. ASK FOR ACTION! DEMAND THE MONEY! Lots of ads are beautiful, almost perfectly written, and quite convincing-yet they fail to ask for or demand action from the reader. If you want the reader to have your product, then tell him so and demand that he send his money now. Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he complete the sale now, by taking action now-by calling a telephone number and ordering, or by writing his check and rushing it to the post office. Once you've got him on the hook, land him! Don't let him get away! Probably, one of the most common and best methods of moving the reader to act now, is written in some of the following: All of this can be yours! You can start enjoying this new way of life immediately, simply by sending a check for $xx! don't put it off, then later wish you had gotten in on the ground floor! Make out that check now, and be IN on the ground floor! Act now, and as an "early bird" buyer, we'll include a big bonus package-absolutely free, simply for acting immediately! You win all the way! We take all the risk! If you're not satisfied simply return the product and we'll quickly refund your money! Do it now! Get that check on its way to us today, and receive the big bonus package! After next week, we won't be able to include the bonus as a part of this fantastic deal, so act now! The sooner you act, the more you win! Offering a reward of some kind will almost always stimulate the prospect to take action. However, in mentioning the reward or bonus, be very careful that you don't end up receiving primarily requests for the bonus with mountains of request for refunds on the product to follow. The bonus should be mentioned only casually if you're asking for product orders; and with lots of fanfare only when you're seeking inquiries. Too often the copywriter, in his enthusiasm to pull in a record number of responses, confuse the reader by "forgetting about the product" and devoting his entire space allotted for the "demand for action" to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer. Specify a time limit. Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdraw of your offer. This is always a good hook to get action. Any kind of guarantee you offer always helps to produce action from the prospect. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to understand that even a child would not misinterpret what you're saying. The action you want your prospect to take should be easy-clearly stated-and devoid of any complicated procedural steps on his part, or numerous directions for him to follow. Picture your prospect, very comfortable in his favorite easy chair, idly flipping thru a magazine while "half watching" tv. He notices your ad, reads thru it, and he is sold on your product. Now what does he do? Remember, he is very comfortable-you've "grabbed" his attention, sparked his interest, painted a picture of him enjoying a new kind of satisfaction, and he is ready to buy... Anything and everything you ask or cause him to do is going to disrupt this aura of comfort and contentment. Whatever he must do had better be simple, quick and easy! Tell him without any ifs, ands or buts, what to do-fill out the coupon, include your check for the full amount, and send it in to us today! Make it as easy for him as you possibly can-simple and direct. And by all means, make sure your address is on the order form he is supposed to complete and mail in to you-your name and address on the order form, as well as just above it. People sometimes fill out the coupon, tear it off, seal it in an envelope and don't know where to send it. The easier you make it for him to respond, the more responses you'll get! There you have it, a complete short course on how to write ads that will pull more orders for you-sell more of your product for you. It's important to learn "why" ads are written as they are-to understand and use, the "master formula" in your own ad writing endeavors. By conscientiously studying good advertising copy, and practice in writing ads of your own, now that you have the knowledge and understand what makes advertising copy work, you should be able to quickly develop your copywriting abilities to produce order pulling ads for your own products. Even so, and once you do become proficient in writing ads for your own products, you must never stop "noticing" how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the rest of the world. The best ad writers are people with the world in which they live. Everytime they see a good ad, they clip it out and save it. Regularly, they pull out these files of good ads and study them, always analyzing what makes them good, and why they work. there is no school in the country that can give you the same kind of education and expertise so necessary in the field of ad writing. You must keep yourself up-to-date, aware of, and in-the-know about the other guy-his innovations, style changes, and the methods he is using to sell his product. On-the-job training-study and practice-that's what it takes - and if you've got that burning ambition to succeed, you can do it too! QUESTIONS & ANSWERS 1) WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS... Classifieds are best used to build your mailing list of qualified prospects. Use classifieds to offer a free catalog, booklet or report relative to your product line. 2) WHAT CAN YOU SELL "DIRECTLY" FROM CLASSIFIEDS... Generally, anything and everything, so long as it doesn't cost more than five dollars which is about the most people will pay in response to an offer in the classifieds. These types of ads are great for pulling inquires such as: Write for further information; Send $3, get two for the price of one; Dealers wanted, send for product info and a real money making kit! 3) WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE... All twelve months of the year! Responses to your ads during some months will be slower in accumulating, but by keying your ads according to the month they appear, and a careful tabulation of your returns from each keyed ad, you'll see that steady year round advertising will continue to pull orders for you, regardless of the month it's published. I've personally received inquires and orders from ads placed as long as 2 years previous to the date of the response! 4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS... The least effective are the ad sheets. most of the ads in these publications are "exchange ads", meaning that the publisher of ad sheet "A" runs the ads of publisher "B" without charge, because publisher "B" is running the ads of publisher "A" without charge. The "claimed" circulation figures of these publications are almost always based on "wishes, hopes and wants" while the "true" circulation goes out to similar small, part time mail order dealers. Very poor medium for investing advertising dollars because everyone receiving a copy is a "seller" and nobody is buying. When an ad sheet is received by someone not involved in mail order, it's usually given a cursory glance and then discarded as "junk mail". Tabloid newspaper are slightly better than the ad sheets, but not by much! The important difference with the tabloids is in the "helpful information" articles they try to carry for the mail order beginner. A "fair media" recruiting dealers or independent sales reps for mail order products, and for renting mailing lists, but still circulated among "sellers" with very few buyers. Besides that, the life of a mail order tab sheet is about the same as a daily newspaper. With mail order magazines, it depends on the quality of the publication and its business concepts. Some mail order magazines are nothing more than expanded ad sheets, while others--such as BOOK BUSINESS MART - strive to help the opportunity seekers with an on going advice and tips he can use in the development and growth of his own wealth building projects. BOOK BUSINESS MART is not just the fastest growing publication on the mail order scene today; it's also the first publication in more than 20 years to offer real help anyone can use in achieving his own version of the "American Dream" of building one's own business from a "shoestring beginning" into a multi-million dollar empire! 5) HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT... First of all, you have to determine who your prospective buyers are. Then do a little bit of market research. Talk to your friends, neighbors and people at random who might fit this profile. Ask them if they would be interested in a product such as yours, and then ask them which publications they read. Next, go to your public library for a listing of the publications of this type from the Standard Rate & Data Service catalogs. Make a list of the addresses, circulation figures, reader demographics and advertising and decide which is the true costs of your advertising and decide which is the better buy, divide the total audited circulation figure into the cost for a one inch ad; $10 per inch with a publication showing 10,000 circulation would be 10,000 into $10 or 10 cents per thousands. Looking at the advertising rates for BOOK BUSINESS MART, you would tale 42,500 into $15 for and advertising rate of less then THREE TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy in this case would be BOOK BUSINESS MART because of the lowest price per thousand. Write and ask for a sample copies of the magazines you've tentatively chosen to place your advertising in. Look over their advertising-be sure that they don't or won't put your ad in the "gutter" which is the inside column next to the binding. How many other mail order type ads are they carrying-you want to go with a publication that is busy, not one that has only a few ads. The more ads in the publication, the better response the advertisers are getting, or else they wouldn't be investing their money in the publication. To "properly" test your ad, you should let it run thru at least three consecutive issues of any publication. If your responses are small, try a different publication. Then, if your responses are still small, look at your ad and think about rewriting it for greater appeal, and pulling power. In a great many instances, it's the ad not the publication's pulling power that is at fault!

         
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    HOW TO WRITE "GENERAL" ARTICLES! Let the readers know what is in store for them by the " blaze" in your first paragraphs of an article. There are two kinds of articles; those which cover things in general and can be published at most any time, and current events. The best place to start with these kind of articles is the local newspaper with a goal of syndication to many other media. In order dor acceptance by the editor there must be a local twist of personal interest to the readers. The ununusual and odd things abot people and their vocation and gives the reader a departure from the daily drudgery are the best and most saleable articles to write about. This includes adventure, mystery, murder, money, accidents, discoveries, economy, history, illness, jail, jealousy, obsessions, quacks, struggles, taxes, etc. You must attract attention from the first words when writing feature stories for a newspaper type publication, where as a novel or short story for a magazine builds to a climax and generally clears up all the loose ends at completion For a magazine article to sell to the publisher "action" in the first and last part is a must, while the body copy is devoted to narrative or explanations with a number of vital incidents to keep the action alive. Keep the writing "flowing" in such a manner the reader will anxiously read ahead to see what happens next. When it is possible to do so without distorting the truth, add some fiction to your life stories to keep them interesting and alive! Submit 8x 10 glossy print photos if possible as often the picture will be the difference between acceptance and rejection. It will pay you to get a good camera so you can snap pictures to go along with the articles. When submitting your copy, put your name, address and phone number at the upper left cover of the first page and total number of words containeed in the article on the upper right side. If you are submitting an article to the newspaper a title will not be necessary as the editor will usually determine after reviewing the article. Leave plently of room at the top of the pages, use double spacing and wide margins so there is plenty of space for editing. Number the pages at the top. preferable on the right hand side. Type only on the front side of each page. Enclose a Stamped, self addressed return envelope. Lay it out so your name always appears with the article so that you will gain recognition as a writer. There are millions of things to write about so you should nver be without ideas for your articles. To get the ideas all you need to do is go through the dictionary and write about anything and everything that comes to mind, based on the more practical words.

         
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    15 MAIL ORDER REPORTS These Reports are sold as information only. The contents of these reports were correct at time of publication. Purchase of these reports includes full reproduction rights and the right to resell this information in any manner desired. If You come across any information that is out-dated please let me know. I will be happy to send you the next edition free when published. STOP PAYING REAL ESTATE TAXES FOR FOREVER. No more property tax, no school, sewer or other local civic taxes--avoid ALL these taxes by simply LIVING ON THE WATER in your own boat. The Chinese have been living aboard their boats for many generations so this is nothing new! You can buy a 40 foot houseboat with two 220 HP engines for a little as $11,000 on terms. Get more information by sending a SASE to: H. C WILSON, BOX 177, RIVERSIDE, NJ.08075. GET AN EXCLUSIVE OFFICE WITH NO RENT. The way you do this is become a "Rental Manager." Many office complexes have vacant spaces because there is no on-the-premises manager to show the space and answer questions. Find out which complexes are having vacancy problems and locate the owner. he will normally be glad to offer you an office if you answer calls, and show off the spaces to prospective clients. GET $20,000 WORTH OF FREE FURNITURE. You can obtain free furniture and a lot of other merchandise by starting up a "freebie Newspaper." What you do is contact store owners and merchants who normally advertise in regular local papers and offer to run their ads in exchange for free furniture, or other merchandise. True, you will be running their ad free but chances are you wouldn't have to a paid ad for that space either. If you promote this right, you could grow into a large operation and go into PAID circulation before you know it. In the meantime, and for as long as you like, you can continue to receive FREE merchandise in exchange for advertising. HOW TO BORROW MONEY INTEREST-FREE. There are a number of ways to borrow money interest-free if you take the time to operate the methods. However, one of the simplest ways is to borrow it from a bank which offers "overdraft protection." You've seen these offers by banks which extend to you a loan for the amount you overdraw your checking account. By setting up two or more (and credit limits can go up to $5,000 each) you can write yourself a "loan" from one bank cover the loan with a deposit from another bank where you have overdraft checking, and then repeat the process every day or two covering each withdraw with another deposit, you will not be charged interest since it would take two or three days for the records to catch up--by the time, you've made another deposit which covered the original loan. Operated this way, you can keep the money interest-free for quite some time. OWN YOUR OWN MILLION DOLLAR CORPORATION IN 4 WEEKS. Here again, it is helpful to form your corporation in Delaware. In this state the law allows you to assign any "par-value" to stock as you like--even though there are no assets to back your valuation. Thus, it is possible to assign a par value of $10,00 each to 100 shares of stock and list it in your book as "assets." It's strictly a paper poly but can be used in a number of situations to enhance your image among other prospective business partners. By appearing wealthy, you can swing many deals and make friends with people in higher positions of power. Try it. GET NEW BUSINESS WHERE YOU VIRTUALLY CAN'T LOSE. The industry that produces more millionaires than any other is in SALES. There is one business where you can't virtually can't lose and it's MAILORDER. A firm called Rexon Inc.,676 Kingsley Ave.,Orange Park, FL.32073 has recently begun offering distributorships and opportunities for its fine line of products. They furnish a beginning supply of material to get you started and, at this writing, guarantee your success by offering TEN TIMES your money back on the beginner's sales kit. Although there is a nominal charge for the kit, they give enough free products to pay back that cost almost overnight. Thus, you can still get in on a profitable business for almost FREE. HOW TO GET FREE TRAVEL. Still again, its is possible to appoint yourself as President of your non-profit organization and have the organization supply you with "free" vehicle with all expenses. If our organization is a church related corporation, you can tour Europe for free--to visit Church cathedrals as an example. A Church can raise money by "selling" charters, degrees, and other cheap paper for hundreds of dollars. Many non-profit organizations sell "degrees" and diplomas for upwards of $1500 each--and it's all legal. HOW TO MAKE MONEY WITH YOUR OWN AD SHEET. Usually ad sheets are started by the publisher cutting ads from other magazines and running his paste-ups with these "freebies". The beginner then mails his ad sheet to those dealers and asks them to re-run their ads with him a "X" number of dollars per column inch. This is a risky beginning because many dealers will not buy additional ad space for one reason or another. DOMAR ENTERPRISES, Box 581, Laurel, MD.20810 has a method for starting ad sheets that is almost 100% risk free. They will send you a full page of all-profit ads (ones that pay 100% commission) and you run these ads over your name in your first edition of your ad sheet. As paid ads come in, you simply replace the 100% ads with the paid ads. Until you get paid ads, you continue making money whether you get paid advertisers or not. Moreover, THIS SAME COMPANY will actually design your master ad FREE if you will run their 3 x 6 ad in your first edition. Thus, you can make money off their ads, and get a professionally designed ad sheet free. HOW TO RAISE $200,00 IN 24 HOURS. Many people have had opportunities presented to them where a quick cash was necessary. Most people are unable to take advantage of the great opportunities because they lack the cash. A simple procedure is available whereby you can generate cash within 24 hours. The process is easy and quick and requires that your first make the preparation and lay the groundwork for the plan. You can call this plan the banking round robin. Go to ten banks and tell the loan officer at each bank you want to borrow $1000 for 30 days. Upon paying off your loans, wait 30 days and go back to each bank from which you borrowed the original $1000. This time request a larger amount depending on what you think the bank will loan, say $5000. If each bank approves a $5000 loan you will be able to raise $50,000 the second time. Continue this step-by-step process. Each time go to the bank, ask for larger amount and longer pay back period. What you are doing, of course, is establishing a millionaires credit rating by the process of reputation. That is, you always pay back the money when it is due, and by being prompt combined with the number of loans you've made and PAID, you will have established a very powerful credit rating and relationship with the institutions. In about one year after using this process, you should be able to borrow $20,000 from each bank on your signature. Using ten banks in this plan, you will be able to borrow up to $200,000 on your signature in as little as 24 hours. WIPE OUT DEBTS WITHOUT BANKRUPTCY. In 1988 a federal law was passed known as the Wage Earner Plan. It is administered by the same branch of our courts that handles bankruptcy. You must be a wage earner to use this law--that is the primary requirement. The Wage Earner plan does not itself "wipe out" debts, but a little-known proviso of your filling requires your creditors to appear. Statistics indicate that 40% fail to appear in which case, those debts are indeed "wiped out". In some cases 100% of the creditors fail to appear which enables you to wipe out ALL your debts without bankruptcy. If some of the creditors do appear, then the court allows you to spread your payments out over a three year period in smaller amounts you can afford to pay. Once you file, you stop bill collectors, lawsuits, judgements, assignments, seized bank accounts, and other actions against you. An to top it all off, your credit rating is, in many cases, improved because you made a honest effort to work with the lending firms. Additionally, if the seller used deceptive trade practices to induce your purchase, your debt may be wiped out under the provisions of the Uniform Commercial Code. Under the Homestead Act, your residence can be exempted from levy to extent determined by local law. Check at your local courthouse. ESTABLISH AAA CREDIT IN 30 DAYS. To work this plan you need at least $400 to begin. You should borrow this from your friends if necessary. Then go to the bank of your choice and deposit the $400 into a regular passbook savings account. It will take a few days for the account to be posted and return to the bank to ask for a $400 loan - you offer the passbook as collateral. Since the bank is already holding your $400, there is no way it can lose by lending you another 400 and they won't even make a credit check. Then with your borrowed $400, you go to another bank, open up an savings account, return a few days later, borrow $400 from that bank using your passbook account as collateral. Then repeat the process at a third bank with your borrowed $400 from the bank using your passbook account as collateral. Wait a few days and go to a fourth bank where you open this time a CHECKING account. Wait a few days and make a payment on each of the other three loans. A week later, make payments again on the three loans, and continue paying each week until you have almost paid off the balance. A credit invitation at this point will show you with three active bank loans (which are considered hard to get), a checking account, and paying history for the three bank loans--with you having paid up in advance. Thus, you have a AAA credit in a little as 30 days. From here you go on to apply for credit cards, and other items on credit. GET ANY CREDIT CARD YOU WANT. You should have no problem getting any credit card you want if you follow the above procedure first. But, there are a few rules to follow to insure you have no difficulties in obtaining your cards: 1) Apply for department store cards first. Purchase something and pay the balance when due; 2) apply for a gasoline credit cards listing your department store cards as references; 3) Apply for bank cards--Master Charge and Visa; 4) Apply for Travel and Entertainment cards--American Express, Diners Club, etc. HOW TO BUY HOMES AND LAND FOR A FEW DOLLARS. Yes, you can buy homes, apartments and land for next to nothing by using the procedure of bidding at "tax delinquency and lien sales." These are made to recover unpaid taxes on property which is auctioned off 3 to 4 times each year. Check your local tax assessor for dates. In the past people have picked up $50,000 homes for as little as $2,000 and apartments and land for similar discounts. HOW TO STOP PAYING PROPERTY TAXES ON YOUR HOME. The way to do this is to sign over the title of your home to your non-profit organization. You can form your own church or organization and apply for tax-exempt status at your county courthouse. Or, you can sign over the title of your home to your local church or other non-profit organization if you do not will it to go to your heirs. Under this arrangement, you retain lifetime habitation rights although the property belongs to the local non-profit organization. HOW TO GET YOUR 3X6 CIRCULARS TYPESET FREE. The plan is so simple you'll wonder why you never thought of it yourself. But once you give it a try, you will thank us a thousand times for revealing it to you. There are literally hundreds of mail order publications that will print your add by the "letterpress" method. This means they actually set it up in type. This is the only method that an ad or circular can be done properly and with good taste (commercial art excepted, of course). First, pick out a good publication and determine the words per inch policy. If your offer has nay merit at all, your ad in either MAIL SALE ADVERTISER OR MAIL ORDER DISCOUNTER will sell for many times over the price of the ad. This means your ad is run free. And, after your ad is published in the magazine, you merely clip it out, mail it to your printer, and presto--you have your ad or 3 x 6 circular typeset FREE-- plus you have made a good profit.

         
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    HAVE 5,000 PEOPLE MARKET YOUR PRODUCT IN 30 DAYS An excellent source for distributing your merchandise is by "independent salesman". There are individuals who sell on their own and are always on the look out for good items to carry along with their regular merchandises. The best way to contact them is through magazines such as; Making Profits 6255 Barfield RD. Atlanta, GA 30328 or Money Making Opportunities 11071 Ventura Blvd. Studio City, CA 91604 Insert a good ad in the Classified Section of one of these publications, for example; "brand new opportunity! Independent salesman wanted nationwide. For information, contact (your name and address). You will find yourself receiving thousand of replies and you can be sure these independent salesman will do a terrific job of selling for you, as they make money on commissions only. Another way is to contact "Wagon Jobbers" A wagon jobbers is someone who takes any number of products from different jobbers or manufactures, puts them in the truck or station wagon and travel along his "route" selling to people whom he knows will buy from him because they are his customers. They are excellent salesman, and when given a decent commission, can do a terrific job of selling your products. The best way to contact them is to rent a "wagon Jobber" mailing list from a mailing broker, and then write a detailed letter describing the product you want to sell and what kind of financial arrangement or commissions you are offering. The more people you get to sell, the larger your profits will be.

         
    3714

     

    HOW TO GET FREE SUBSCRIPTIONS TO OVER 60 MAGAZINES To receive your choice of these magazines, TYPE your request on your letterhead or a plain sheet of paper. Ask to be placed on their mailing list to receive future copies. Some of the magazines may arrive for only a few months of the year. In these cases, simply mail another request for the magazine to continue your subscription indefinitely. I have been receiving some of these magazines for almost 10 years by re-submitting my request every 6 to 12 months. Interested in receiving the more popular newstand magazines? You can't get them free but you can get them WHOLESALE. All you have to do is become a subscription agent. write to; McGregor Magazine Agency, Mount Morris, IL. 61054. Request the Wholesale Magazine Subscription Catalog. Many times you can deal directly with a magazine and become one of their Subscription Agent. Reader's Digest is one such magazine. By becoming their agent and subscribing yourself under a business name, you can receive Reader's Digest for about $1.60 per year! Wholesale rates for businesses are lower than consumer rates. TITLE OF MAGAZINE ADDRESS BUSINESS CONDITIONS-Research Dept, General Reserve Bank of Chicago, P. O Box 834 , Chicago, IL 60690 BUSINESS IN BRIEF - Richard W. Everett, Chase Manhattan Bank, N. A, 1 Chase Manhattan Plaza, New York, NY 10015 CONSUMER NEWSLETTER - Norman, Craig & Kummel, Inc., 919 3rd Ave, New York, NY 10015 SALESMAN OPPORTUNITY - Opportunity Publishing Co, 875 N Michigan Ave, Suite 1460 Chicago, IL. 60611 SPARE TIME - The Kipen Publishing Corp., 5810 W Oklahoma Ave., Milwaukee, WI 53219 SPECIALTY SALESMAN - Specialty Salesman Magazine Inc., 307 N Michigan Ave., Chicago, IL 60611 MONEY MAKING OPPORTUNITES - Success Publishing Co. Inc., 11071 Venturs Blvd., Studio City, CA 91604 MINERAL INDUSTRY SURVEYS - U. S Bureau Of Mines, Washington, DC 20240 WEEKLY STOCK LETTER - Bache $ Co., 100 Gold St., New York, NY 10038 AMERICAN INVESTOR - American stock Exchange, 86 Trinity Pl, New York, NY 10006 GOOD LIVING - Savings & Loan Publications-, 1755 Northwest Blvd, Columbus, OH 43212 GOLD BULLETIN - Chamber of Mines, 5 Hollard St, Johannesburg, So. Africa SILVER INSTITUTE LETTER - Silver Institute Letter, Suite 1138, 1001 Connecticut Ave, Washington, DC 20036 BUYER'S GUIDE TO EXPORT PRODUCTS - American Exporter & Industrail World, Johnston Publishing, 386 Park Ave, Ny 10016 ECONOMIC REVIEW - Federal Reserve Bank of Cleveland, Box 6387, Cleveland OH. 44101 DIRECTORY OF BUSINESS & INVESTMENT SERVICES - Select Information Exchange, Box 770, Wall St. Station, New York, NY 10005 ADVERTISING & PROMOTION IDEAS NEWSLETTER - Impact Specialty Co, 395 Monroe Circle S, Des Plaines, IL. 60016 WORLDWIDE MARKETING HORIZONS - Pan American World Airways, 200 Park Ave, New York, NY. 10017 FINANCE FACTS - National Consumer Finance Assoc.,100 16th St, NW, Washington, DC. 20036 WARD'S BULLETIN - Ward's Natural Science Establish. Inc., Box 1712, Rochester, NY. 14603 PSYCHIATRY & SOCIAL SERVICE REVIEW - Book Center, 59 4th Ave., New York, NY. 10003 GRAPHIC GAZETTE - Champion Printing Co., Box 148, Ross, OH. 45061 RURAL LIVING - Virginia Assoc. of Electric Cooperatives, 205 W Franklin St., Richmond, VA. 23220 IDAHO WILDLIFE REVIEW - Idaho Fish & Game Dept., 600 S Walnut St., Boise, ID. 83707 FRENCH NEWS - Cultural Services of French Embassy, 972 5th Ave., New York, NY. OUTDOORS - Lee Cullimore, Outdoors, Inc., Outdoors Bldg., Columbus, MD. 65201 MEMO TO MAILERS - U. S Postal Service, Box 6400, Arlingto, VA. 22206 FRONTIER - Milton E. Nelson, ITT Research Institute, 10 W 35th St., Chicago, IL. 60616 PRESS CENSORSHIP NEWSLETTER - Reporter's Comittee for Freedom of the Press, Room 1310, 1750 Pennsylvia Ave, NW., Washington, DC. 20036 CONSERVATION NEWS - National Wildlife Federation, 1412 26th St, NW Washington, DC. 20036 PLEASURES OF PUBLISHING - Columbia University Press, 562 W. 133th St.,New York, NY. 10025 AMERICAN YOUTH - Ceco Publishing Co., 17390 W . 8 Mile Rd., Southfield, MI. 48975 NATIONAL ECONOMIC TRENDA - Federal Reserve Bank of St Louis, Box 442, St Louis, MO. 63166 ATMOSPHERIC TECHNOLOGY - National Center for Atmospheric Research, Mesa Lab, Boulder, CO. 80302 BRAZILIAN BULLETIN - Brazilian Government Trade Bureau, 551 5th Ave., New York, NY. 10017 AMERICAN BABY - American Baby Inc., 10 E. 52nd St., New York, NY. 10022 WASHINGTON WILDLIFE - Washington State Game Dept., 600 N. Capitol Way, Olympia, WA. 98501 SCHOOL PRODUCT NEWS - J. Arlen Marsh, School product News, 614 Superior Ave., Cleveland, OH. 44113 EUROPEAN COMMUNITY - Kathleen Lynch, Europeen Community information Sce., 2100 Main St., Washington, DC. 20037 BETTER HEARING - Better Hearing, Suite 2807 Graybar Bldg., 420 Lexington Ave., New York, NY. 10017 DOG OWNERS DIGEST - William Cooper & Nephews, Inc., 1909-25 Clifton Ave., Chicago, IL. 60614 LAWN CARE - Scoots, Marysville, OH. 43040 SCIENCE DIMENSION - National Research Council of Canada, Ottawa, KIA OR6, Canada OUR SUN - Charles E Petty, sun Oil Co., Corporate Public Relations, 1608 Walnut St., Philadelphia, PA 19103 JOURNAL OF NURSING EDUCATION - Mary A. Murray, McGraw-Hil Co., 330 W 42nd St., New York, NY 10036 THE COMPASS - Marine Office, Appleton & cox Corp., 123 William St., New york, NY. 10036 DATA PROCESSOR - Data Processing Div., IBM, 1133 Westchester Ave., White Plains, NY 10604 RURAL ADVANCE - Rural advancement Fund of the National Sharecroppers Fund, 112 E. 19th St., New York, NY. 10003 CALIFORNIA AGRICULTURE - Agricultural Publications University of California, Berkeley, CA 94720 ANIMAL HEALTH INSTITUTE REPORTER - Animal Health Institute, 1717 K St. NW, Washington, D. C. 2006 BETTER TOMORROWS - Utah Division of Aging, 345 S 6th St., Salt Lake City, UT. 84102 CREATIVE IDEAS IN GLASS - ASG Industries Inc., Box 929, Kinsport, TN. 37662 SCHOOLHOUSE - Educational Facilities Laboratories, 477 Madison Ave., New York, NY. 10022 INDUSTRIAL GERONTOLOGY - Irma R. Withers, National Council of the Aging, 1828 L St. NW, Washington, DC. 20036 PAKISTAN AFFAIRS - Embassy of Pakistan, 2315 Massachusetts Ave., NW, Washington, DC. 20008 MISSISSIPPI MAGIC - Jean B. May, Mississippi Agricultural & Industrial Board, Box 849, Jackson, MS. 39205 I. H FARM FORUM MAGAZINE - Mr. David Percy, international Harvester, 401 N. Michigan Ave., Chicago, IL. 60611 NOISE MESUREMENT - General Radio Co., 300 Baker Ave. W, Concord, MA. 01742 PETROLEUM TODAY - American Petroleum Institute, 1801 k St., NW, Washington, DC. 20006 BINDING TIES - Black Women's Community Development Foundation, 1029 Connecticut Ave. NW, Washington, DC. 20036 BSCS NEWSLETTER - The Biological Sciences Curriculum Study, Box 930, Boulder, CO. 80302 MONETARY TRENDA - Federal Reserve Bank of St. Louis, Box 442, St Lois, MO. 63166

         
    3715

     

    INSIDER'S SECRETS OF THE MAIL ORDER WHOLESALE BOOK BUSINESS The real profit in selling books by mail is by having dealers sell for you. Rather than mailing out thousands out thousands of your own mailing packets at todays high postage cost, get hundreds of thousands mailed out through your own dealers. This can generates steady orders and profits and is one of the great secrets to a successful Mail Order book business. There are a number of Prime Source Mail Order firms offering good Mail Order distributorships. They offer high quality books, reports, and folios that appeal to the public; the kind of publications that have generated consistently high profits in the Mail Order business. You should give wholesale book selling a try. Recognize the profit potential and determine if this method fist with your other programs. Most of the better Prime Source firms offering distributorships have a simplified program with includes instructions, profit tested literature, sales letters, brochures, order forms and return envelopes to do the selling job for you. the simple instructions can be followed even by the inexperienced person. The old timers in Mail Order can use the wholesale book selling programs to supplement their other projects, in many instances combining book selling with their other mailing activities with very little added expense. The Prime Source will ship your customers orders for literature, brochures, etc...,under your shipping label. They will also drop-ship the books and publications direct to your dears, using your name or label. Your wholesale cost for publications will vary depending on whether you have the Prime Source drop-ship direct to your dealers, or in quantity to your place of business. The amount you charge your dealers will also vary depending on drop-ship services or quantity purchases. You, as the wholesaler, should make an effort to purchase the publications for a minimum of four time below retail price. You must ascertain that the Prime Source sufficient inventory with a number of different titles and that titles may be assorted in making up quantity when you purchase in volume. Determine if shipments are made promptly. The price you have to pay the Prime Source often is the determining factor in the success of your program. If the book retails at a price too low, considering the high postage and mailing costs, no profit can be realized by your dealer, nor by yourself, unless orders are limited to a minimum number of titles for each total purchase. Be certain that the program offered by the Prime Source allows sufficient margin to pay all your costs, and your dealers, while generating fair profit for you both. To find the right programs for your operation write to a number of firms offering book selling wholesale programs. These can be found in any of the hundreds of Mail Order ad sheets, magazines and publications available today. (Some call it "Junk Mail" but if they only new the money-making potential of the right program,( "Gold Mail would be more appropriate). Get their literature then order a minimum starting packet of the programs that interest you and fit in with your Mail Order business schedule. Make tests to prove the value of each program. Drop those that do not prove out after a reasonable test. THE BEST BOOKS TO SELL BY MAIL First, forget about fiction! These can be purchased at most any store, on the corner found at the library, or bought through the large Mail Order book clubs. Scientific, technical and text books are other categories to stay away from. All others have a good Mail Order potential. There is a broad market on religious books especially those dealing with the "End Times", however, most books in this classification are controlled by the various church outlets. Self help and do-it-yourself books are best for newcomers. Sex books are one of the most profitable fields of selling books by mail. Repeat orders are high, but so is the penalty if state or local laws are broken. The Publisher does not advocate selling this kind of material as one can make a fortune without resorting to what is or could be considered immoral. Mystic and metaphysical books are more or less specialized field ad generally the demand is not large. Health and recreation books have a steady market, but they are mostly tied up by firms in the catalog business. Choose the type of books that interest you most. You can better enjoy and promote things you like. Keep card records for each of your customers. Above all guarantee satisfaction and back it up with prompt and courteous refund policies THE MOST IMPORTANT ITEM IN YOUR BOOK SELLING MAIL PACKET Test indicate the most important component of your mail packet when selling books is the order form. Many Mail Order dealers are not aware that most people in opening "junk mail" will merely skim over the contents of the package, put everything else aside and study the order form to try to determine if the offer is appealing. This being the case, it is of utmost importance that the order form be attractive, with the right wording to make it extra appealing. You should make up the order form first ad build the rest of your mailing packet around it. The order form must clearly tell the prospect the action to take such as: "complete and return for information"..."send $9.95 with the order form", etc. It should tell the prospect just what he will be getting: a book, magazine subscription, catalog, membership, product, etc. It should contain a sentence whereby they accept the benefit of your offer, such as: "Yes, I will appreciate your information on How to Make a Million Without even Trying"...or..."please send me the latest edition of your book on "How to sell books by mail", etc. The form should be large enough for the necessary information and still fit in a reply envelope. The color should stand out from the rest of the mailing so it will be easy for them to spot right away when they first open the packet. Since the order form is the first thing they will be looking for when they pen the mail, a bright color will get attention immediately. HOW TO PROMOTE YOUR BOOK IN THE SALES LETTER After the order form, the sales letter is generally the next most important document included in your book selling packet. The prospects will want to review the sales letter or see what the offer involves. The first time over, they will usually just hit the headings and any sentences which stand out enough to arouse their interest. If it appears interesting they will then start over and read the whole body of the letter. To retain their interest as they first review the letter, make several of the more important parts of your sales message stand out by using capital letters, underlines, indentations, colored ink, or a few handwritten notes along the edge of the letter. These "messages" are only to arouse interest and make the prospect want to read the entire letter. Therefore they should not be pressure words or state the main benefits of your offer. You should use the information pertaining to the benefits the prospect will derive from reading your book to the act of ordering the book rather than directly from reading the book. In other words, let them know that they will benefit only when they have acted and already ordered the book, it is in their lap and they will learn how to do, or control something of value to them by reading the information There has been a great deal of controversy as whether the long or short sales letter creates the most orders. Generally, keeping the letter short and to the point is the best policy, at least for your first few books or publications. This however depends on just what your offer entails. The only really practical way to find out which is the better way is to make both styles and maintain comparable records of the results. MORE TIPS FOR BOOKSELLERS! As you progress in this business, you can save a great deal of money by learning to prepare your own layout and "camera ready" copy. Have it all ready for the printer's camera then all they have to do is shoot it, make a plate, throw it on the offset press and run as many copies as you want. Even though it takes more time than you might expect, when getting started, it will pay you to do your own folding, collating, stuffing, stamping and mailing. When the money continues to pour in you can then purchase necessary mailing equipment, or have a good, reasonable letter shop or printer do the stuffing and mailing for you while you concentrate on promoting more books and adding to your operation. Continuously analyze your results so you will know whether your promotion is doing the job or not for each of your products. When you find the right combination and the results are positive, go for it full blast! Duplicate and compound your profits as rapidly as possible by investing all of your income from the particular book or publication in ads with new and different media of the same type as those bringing in the money.

         
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    HOW TO SELL BOOKS BY MAIL Now that you have written that attractive report, how are you going to sell it? Perhaps you have already tried by placing a carefully written classified or maybe a large display ad, then waited for the postman to pile the flood of orders in your box. What happened? The odds are 100 to 1 that you came up with a couple of orders for all the time and effort. Why? You see continuous ads, small ones and full page $4,000 ads in newspapers, and magazines offering books and information. Many of them are repeated over and over again by the same advertiser. You know that they are making it or they could not continue to advertise month after month. How are they making it when you don't seem to have any luck? By examining the operations of these successful people we find that they use several simple and easy methods to produce excessive profits in the Mail Order Book Selling Business. When you know these methods and put them to work for yourself you will find that you too have the opportunity to make big money in this business. To start yourself on the road to success in writing your own books and reports then selling them...Anytime and every time you think of an idea or book title, write it down immediately. Regardless of how idiotic it may appear to you at first, it could be the ingredient you need to start you on the way to a fortune. File your notes and look them over periodically. You put yourself in a position whereby you have a good chance to come up with an idea or a title that will be a real money-making "Blockbuster." If you are writings are about your own experiences on an inspirational or how-to subject, consider writing the book as well as the ads that sell it, in the "first person". This gives the reader the feeling he is getting personal communication and is not just a number in a computer. Many in Mail Order business, including ourselves, have indicated that it is not a good policy and often a waste of time and money to advertise in a general daily or weekly newspaper. This is true under ordinary circumstances, but we find that when you have a real "strong" title it pays to place conservative "test" ads in the newspaper in order to learn the results quickly. However one must keep extensive records in order to compare results and determine if they may have a winner. When tests indicate you have a winner, all that is left too do is expand the advertising in the proper media and fill orders. It is advisable to structure the price of your book so an offer will stand an advertising expense of at least one-half of the selling price. You need to spend this much for advertising in order to be successful. A 100% guarantee is a must in the book selling business. Not everyone who purchases your book, regardless oh how "great" it is, is going to benefit from it. There are always a few who will want their money back. You must have a unique guarantee which reassures them they haven't spent their money until they are satisfied. This can be done in many different ways, such as holding their checks for 30 days or longer before depositing them. For the author/self-publisher, selling by mail is really the only way to go. The production costs are low because the value is in the information, not necessary in the number of pages written. Mail Order is one of the finest businesses ever for the little guy who wants the opportunity to try for the big "bucks"! All you have to do is test with just small expenditure, correct your mistakes and let the business expand itself! Action pictures used in your ads get fabulous results if handled right. Especially productive are ideas showing your product in action. Search out the drawings and pictures used in better ads that run month after month to learn what effective copywriting is all about, then use the same ideas for your comparative publication. If you are able to write a "self improvement' book or handbook with very valuable information and at the same time make it lively, witty and interesting, you could have the makings of a million dollar winner. After your first tests prove reasonable, determine if a more reasonable price structure will produce better net profit through appealing to a large audience. When you find it hitting real good, promote it in every way possible. Send out several hundred copies to book reviewers to get write-ups in as many publications as possible. Learn to deal with the many small booksellers and bookstores, or cooperate with some large distributors to get the books out through their normal channels. As you grow and progress, build up and maintain your name lists. Make them available to other firms who wish to make offers to proven buyers. When you find the right combination (title, body and ad), a lot of money can be made in a short time and it is a great thrill to write and ad, test it, and see the money pouring in from your own creative ability. The large publishing companies use a shotgun approach, publishing many titles when profiting from the few successful ones. They can't begin to market effectively all the many books on their list and try to sell your book through them is generally futile. Do it yourself and control the entire operation. If it doesn't go you can cut if off before heavy promotional expenditures bury you. You remain flexible and diversified when you are your own publisher. Run some small classified advertisements in the Wall Street Journal and other good publications, to get inquires. When enough books are sold to more than cover the cost of the ads and mailings, slowly, as the profits build up, run more and larger ad. As sells prove your publications to be winners, you can run full pages ads in national magazines, inviting direct orders with a coupon included in the ads. Remember, as you sit down to write, the information should be about something in which you are knowledgeable and interested, or something you have throughly reasearched. It must have some value for the readers and they should benefit by having read it. If it is not helpful to the reader and the benefits are not there, sells cannot be sustained. In summary, your book must fill a genuine need; the price structure must be correct, there has to be a large or mass market for the information in your book, your advertising must be believeable, you must offer a strong guarantee, you must test throughly before investing substantial amounts to promote and sell the book.

         
    3717

     

    THE COMPLETE STREAMLINED GUIDE TO SELLING INFORMATION BY MAIL SELLING SPECIAL REPORTS IS THE HOTTEST SELLERS IN MAIL ORDER TO COME ALONG IN MANY YEARS AND THE BEST PART IS THAT YOU BECOME YOUR OWN PRIME SOURCE PUBLISHER. THERE ARE BASICALLY TWO WAYS TO SELL INFORMATION BY MAIL: 1. BY PLACING ADVERTISEMENTS IN MAGAZINES AND NEWSPAPERS, EITHER CLASSIFIED OR SPACE ADS, 2. BY RENTING MAILING LISTS AND SENDING YOUR SALES LETTER TO THE NAME ON THE LIST. HOW AND WHERE TO ADVERTISE: THERE HAVE BEEN ENTIRE VOLUMES WRITTEN ON MAIL ORDER SELLING. FOR PRINTED INFORMATION, THE BEST WAY TO LEARN HOW AND WHERE TO ADVERTISE IS GO TO A NEWSTAND AND CHECK THROUGH ALL THE MAGAZINES CARRYING LARGE NUMBERS OF CLASSIFIED AND SPACE ADS...MAGAZINES LIKE POPULAR SCIENCE, FIELD AND STREAM, OUTDOOR LIFE, ETC...WHEREEVER COMPETITIVE ADVERTISING APPEARS ON A REGULAR BASIS, THAT'S WHERE YOUR BEST ADVERTISING WILL BE. THE NEXT STEP IS TO WRITE TO THE MAGAZINES (THERE WILL BE AN ADDRESS IN THE AD COLUMNS) AND ASK FOR THEIR CLASSIFIED & DISPLAY ADS RATE CARDS. THESE CARDS GIVE YOU ALL THE INFORMATION YOU NEED TO PLACE AN AD. IF YOU NEED ADDITIONAL HELP, YOU CAN CALL THEM AND MOST WILL PROVIDE COUNSEL ON HOW TO PLACE YOUR AD, WHETHER IT BE CLASSIFIED OR DISPLAY. HOW TO WRITE YOUR ADVERTISEMENT: DETERMINE WHAT TYPE OF INFORMATION YOU INTEND TO SELL BY MAIL. eXAMPLE : FINANCIAL INFORMATION. THEN GO TO THE NEWSTAND AGAIN AND BUY EVERY MAGAZINE CARRYING AND SELLING FINANCIAL INFORMATION. WRITE AWAY TO THE ADVERTISERS FOR INFORMATION. MOST WILL RUN ADS INVITING YOU TO WRITE IN FOR " FREE DETAILS". ONCE YOU BEGIN TO GET AN INFLUX OF MATERIAL, YOU CAREFULLY FILE IT AWAY TO USE AS A MODEL FOR DEVELOPING SALES MATERIAL FOR YOUR OWN OFFER. YES, MAIL ORDER IS THIS SIMPLE! IT IS POSSIBLE TO GET FREE ADVERTISING IF YOUR PRODUCT HAS A UNIQUE APPEAL OF INTEREST TO THE EDITOR. WAYS OF OBTAINING FREE ADVERTISING ARE DETAILED IN THE SPECIAL REPORT IN YOUR COLLECTION. ALL YOU NEED TO GET STARTED IS TO RUN PERHAPS A SMALL CLASSIFIED AD SELLING ONE OR ALL OF YOUR REPORTS IN YOUR POSSESSIONS. IF YOU WISH TO GO THE ROUTE OF DIRECT MAIL, YOU CAN OBTAIN MAILING LISTS THROUGH SOME OF THE ADVERTISERS IN THE NEWSTAND MAGAZINES. CHECK THE CLASSIFIED FOR "MAILING LISTS". LATER ON, YOU WILL WANT TO DEVELOP YOUR OWN OFFERS TO MARKET BY MAIL. GOOD LUCK AND BET WISHES!

         
    3718

     

    HOW TO GET 6,000 CIRCULARS PRINTED AND MAILED FREE HERE IS THE PLAN, THAT WILL ENABLE YOU TO GET YOUR CIRCULARS PRINTED AND MAILED FREE, PLUS REDUCE THE COST OF YOUR OWN MAILING TO NOTHING. LOCATE AN OFFSET PRINTER IN YOUR AREA, OR BY MAIL ORDER IN ONE OF THE MANY MAIL ORDER PUBLICATIONS, WHO WILL PRINT BOTH SIDES OF A 81/2 X 11 SHEET FOR $25.0 PER 1,000, THEN RUN THE FOLLOWING AD OVER YOUR NAME IN VARIOUS MAIL ORDER PUBLICATIONS: "CO-OP PRINTING (our ad on back side) 1,000 2 1/2 X5 1/2, ONLY $ 5.00. SEND CAMERA-READY COPY TO: (your name and address)." "CIRCULARS PRINTED (our ad on back side). 1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY COPY TO: (your name and address). ON AN 8 1/2 X 11 SHEET OF PAPER, YOU CAN GET SIX 3X6 CIRCULARS, RECEIVED FROM RESPONSES TO YOUR AD, PLUS SIX 3X6'S ON THE OTHER SIDE, FREE! HAVE THE PRINTER CUT THEM INTO SIX 3X6'S, 1,000 EACH. SEND 1,000 TO EACH OF YOUR CUSTOMERS. YOU GET 6,000 OF YOUR SIDE PRINTED FREE AND MAILED BY YOUR CUSTOMERS FREE! SIX RESPONSES TO YOUR AD WILL GIVE YOU $30.00: $25.00 FOR PRINTING AND CUTTING AND $ 5.00 FOR MAILING CIRCULARS TO YOUR CUSTOMERS. WHEN PRINTING AND POSTAGE COSTS GO UP AGAIN, ADJUST YOUR PRICE ACCORDINGLY. CHECK THE MAIL ORDER PUBLICATIONS TO SEE WHAT OTHERS ARE GETTING FOR SIMILAR PROGRAMS. STAY WITH THE COMPETITION IN PRICES. THERE IS AN OTHER WAY TO GET YOUR CIRCULARS MAILED FREE. AS SOON AS YOU CAN AFFORD IT, BECOME A SUPPLIER OF COMMISSION CIRCULARS. THE EASIEST WAY TO DO THIS IS TO TAKE "ALL PROFIT" OFFERS AND HAVE CIRCULARS PRINTED ON TWO SIDES. ON THE ONE SIDE, HAVE YOUR OWN NAME AND ADDRESS PRINTED. ON THE OTHER SIDE, LEAVE A SPACE FOR A RUBBER STAMP IMPRINT. OFFER THESE CIRCULARS TO CIRCULAR MAILERS ON A COMMISSION BASIS. THEY KEEP A COMMISSION FROM 50% TO 100% ON THE ONE SIDE AND YOU MAKE YOUR PROFIT ON THE OTHER. USE THE SAME METHOD FOR ANY OFFERS THAT YOU DEVELOP FOR YOURSELF. YOU CAN REACH THESE MAILERS BY ADVERTISING IN OR SUBSCRIBING OF SEVERAL MAIL ORDER TRADE MAGAZINES AND AD SHEETS. AN OTHER WAY TO LOCATE MAILERS FOR YOUR LITERATURE IS TO NOTICE THE ADS BY MAILERS. USUALLY, AT THE BOTTOM OF THEIR ADS THEY STATE"COMMISSION CIRCULARS MAILED FREE", WHICH MEANS THEY GET ONE SIDE AND YOU GET THE OTHER, AS ABOVE. IF YOU REALLY WANT TO GE ROLLING USING THIS METHOD, TAKE TWO " ALL PROFIT" OFFERS, ONE ON EACH SIDE, AND GIVE THE MAILER 100% ON ONE SIDE. YOU STILL MAKE YOUR PROFIT ON THE OTHER OFFER. IF YOU ARE INTERESTED IN OBTAINING ADDITIONAL COMMISSION CIRCULARS FOR YOURSELF , INCLUDE " COMMISSION CIRCULARS MAILED FREE",IN YOUR OWN ADS. STILL AN OTHER WAY TO GET YOUR LITERATURE MAILED FREE IS TO INCLUDE THIS LITTLE NOTE IN ALL YOUR ADVERTISING...AT THE END OF THE COPY..."STAMP APPRECIATED". IT ONLY COSTS YOU TWO WORDS, BUT IT COULD SAVE YOU A GREAT DEAL IN POSTAGE. IF YOUR ARE ADVERTISING IN TRADE PUBLICATIONS OR ADSHEETS USE "S. A.S. E" WHICH MEANS SELF ADDRESSED STAMPED ENVELOPE. THE SAVINGS FOR ENVELOPES, ADDRESSING LABOR AND POSTAGE CAN ADD UP FAST. MANY SMALL DEALERS USE THIS METHOD EXCLUSIVELY, EVEN IN LARGE CIRCULATION MAGAZINES. THEY HAVE BEEN USING IT FOR YEARS AND IT STILL WORKS!

         
    3719

     

    MAKE BIG MONEY IN REAL ESTATE Real Estate is one of the oldest forms of investing known to man. Real Estate investing is easy and fortunes are made in a simple manner. For example, and investor decides that a desert area will eventually become an industrial development. He purchases a number of acres at a very low price. If his guess turns out to be correct, ten years later he sells the land hundred times more than what he paid for it. This can happen in any part of the country and is not an exceptional case. As the population keeps growing in the U. S., land prices continue to raise and it means that Real Estate will continue to offer one of the best investment opportunities in the country. Compared to most forms of investment, Real Estate offers greater profit potential. Of course, not every piece of land will turn out to be a winner, and despite the great potential rewards in some cases risks are involved, so the necessity of careful study before invest. One of the problem of Real Estate is his lack of liquidity. Liquid assists are those easily converted into cash like stocks or bons. Most Real Estate investments take years before you can make some money, so it is not wise to tie up all your assets in this type of investment. Your financial situation will determine how much you can wisely invest in properties. There is a difference between a land speculator and an investor. A speculator buys land with the intention to make a quick sale and fast profits and will not hold land for a long period of time. An investor, on the other hand, looks for a long time gain, and usually buys only what he can afford to keep for an indefinite period of time. If you are new at this field, it is wise to refrain from any a speculation until you become more informed, and you will have to devote considerable time to study and research. It is wise also to consult specialists before you act. Without realizing it, you already made a very successful investment in Real Estate if you bought your own home. Before you look for areas to invest, consider the condition of your own house. If you have any plan for selling it, good landscaping has been known to considerably increase the value of a home. Large profits can be attained by purchasing run-down homes and restoring them for eventual selling, but some factors have to be considered: * You must know something about architecture and remodeling and get and idea of how much it will cost to get the house back into shape. Consider what you will be able to do yourself and what it will cost you if you have to have it done. * The location of the house is the most important factor to consider. Study the neighborhood, shopping, and transportation facilities. It can also be profitable to lease land for commercial use. Land which borders highway is extremely valuable for purpose such as warehouse, gas station, etc. Land development companies frequently run advertisements offering country retreats. Be wary of these offers as they themselves make a large profit at the time they sell you the land, so it is much more profitable for you to buy your own. When you buy property, buy at a price that involves a minimum financial risk. Invest only a modest amount of your own capital, when you sell, determine if a cash or installment sale is the best, based on your over-all income tax status. Learn by looking back on the mistakes made in the past and by reviewing the opportunities you have missed. Prepare a list of all properties available in your area and think up the best future use of the properties. Learn to purchase land before there is a demand. To buy land well in advance is the only economical way at today's prices. Then hold the property until you can resale for large profits. Don't sell all your desirable properties and keep just lemons. If you are willing to leave the cities, you should not have any trouble finding inexpensive land for sale. If you discover a tract of land appealing to you but not listed for sale, contact the Country Register's Office and he will tell you who is the owner. Get in touch with him and he could be willing to sell. As a rule purchasing tracts of land within thirty miles from a growing city is often a sound investment. Deal only with qualified realtors. Be careful of individuals who offer quick profits. Before taking any action, study what has been written about the subject. Know why you should and should not buy. Stay conventional and don't buy white elephants. Look for hidden defects and make the property attractive before offering it for resale. Study local conditions and be sure it is practical. Constantly look for bargains and quality properties with exceptional features that will make the sale easier. Follow up on For Sale signs, make inquiries. When discouraging elements occur, minimize your losses by whatever means available. Don't throw away money on repairs for poorly located property or in an area of surplus rental units. Before you attempt to sell, find out how the prospect can use the property profitably. Ask yourself if you would purchase it if you were in the prospect's shoes. Ask yourself if the future use will fit any of the many types of specific businesses. Can a hospital, a bank, an apartment complex, condominium or professional building be located on the property. Learn to analyze the pros and cons of a real estate problem. Break it down into its various elements. Know if the answers you come up with are satisfactory and practical. Try different approaches to the problem. You are necessary looking for the "top" or "bottom" of the market, or the current economic situation. You are looking for a variety of properties which have a higher value dependent on the use that can be established for them. There are always opportunities in Real Estate during good times and bad, but it is up to you to pick and choose only those very best deals, especially during times when it appears that Real Estate values and demand have reached their peak or in times when it is practically impossible for most anyone to get bank loans due to the tight money market or impossible interest rates.

         
    3720

     

    ENJOY ALL KINDS OF VACATIONS You can travel almost anywhere in the world and stay free in private homes or luxury hotels. How? By one or both of the following methods: METHOD 1: Join a Cooperative Exchange and Travel Club (listed below) for a small annual membership fee. As a Travel Club Member you will receive a list of as many as 5,000 names and addresses from all over the U. S. and throughout the world. Only members receive the list. As a member, you offer your home as a stopping point for compatible people when it is convenient for you. In return, you stay for free in any of the over 5,000 homes throughout the world! Most of the people who belong to thee clubs are interesting, adventurous and fun-loving. On your next vacation enjoy the personal contact of staying in someone else's home. See the world on a shoestring and enjoy yourself. Here are some of the other benefits of a Travel Club Membership: * Develop a pen-pal relationship * Find people with similar hobbies * Exchange home ( instead of staying with members) * Drop-in relationships (if you prefer not to stay with members, you might just visit with them to find out what is going on in their area, etc..An initial contact when visiting a distant place will make for a more enjoyable vacation). Write to the following Clubs for complete details: Traveler Directory 537 Church Street, Box 1547 Lancaster, PA 17604 Vacation Exchange Club 119 Fifth Ave New York, NY Holiday Home Exchange P. O Box 555 Grants, NM 87020 METHOD 2 Become an "Outside Agent" for a travel agency, a tour guide or co-ordinator for group tours. Go to a large travel agency and contract with them for a free trip (All expenses paid!) in exchange for you securing 20 to 30 people to go with you on a group tour. How to secure others to travel with you? Primarily through your personal, social and business contacts. Think of a place that contacts might like to visit. You can get a special discount group rate for them. They will save on their trip and you will travel for free. METHOD 3 Still again, it is possible to appoint yourself as President of your non-profit organization and have the organization supply you with a free vehicle will all expenses paid. If your organization is a church related corporation, you could tour Europe for free, to visit cathedrals, as an example. A church can raise money by "selling" charters, degress and other cheap papers for hundreds of dollars.

         
    3721

     

    HOW TO MAKE $20.00 FOR EVERY $1.00 INVESTED It has been said you can lift the Rock of Gibraltar if you have a fulcrum point and long enough lever. When we refer to "financial leverage" we are talking about the same principle. If you buy a business building for $100,000 with $5,000 down, this is using leverage of 20 to 1. For a mere 1/20th of the purchase price, you actually own and control property that is 20 times more valuable than your cash investment. If the income of the building is only sufficient to make the payments and expenses and you don't gain any cash flow, you are still getting the building paid for and perhaps in 5 years or so, with continuing inflation, you can sell the building for $200,000... a gain of $95,000 on a $5,000 investment. This is the potential result of proper use of leverage. A good rule to follow in applying leverage, relevant to any business venture for that matter, is always provide a reserve. Hold back some cash for emergencies. Hold back additional capital so if you go under you will have a nest egg to start a new venture. Sometimes when things go sour and there is no way out it is better to take the least loss possible, save what you can and get out...NOW! Use the remainder to again find financing, margin leases, mortgages, franchises and all the other manners of using money belonging to others for both their profits and yours. Selling your property for cash then leasing back on a long term lease is an other form of leverage. If you sell for one million dollars cash and lease back at $10,000 per month, you have generated tremendous leverage. You now have $1,000,000 each with 10% down for each property, you now control 10 millions dollars worth of income producing properties. Sometimes it is possible to use options to hold property, with very little cash down, until you can obtain title and take possession. This can produce fantastic leverage if planned property. Going public is an other method used to gain leverage by using other people's money. You receive money from the public for shares of your corporate stock and at the same time establish a market value for your unissued stock. Before you apply leverage on any proposition, be sure know just what your are doing. There must be a continuous favorable cash flow to service your debt, pay all your costs and expenses and give you a reasonable profit. If weakness occurs in any one or several of your business entities, it could drag down your entire organization. 2. IN FRANCHISES Franchising your business operation packet is another form of leverage. You are selling others your know-how and the right to use your system and/or product for a price, either a share of the profits, a bulk payment or a combination of both. It is not as simple as it used to be to become a franchiser, due to controls and red tape established by the various state and governmental agencies. In some states it is just about impossible for the layman to proceed to wade through all the red tape required to satisfy the laws. However, if it were easy to do, it probably would not be profitable anyway. When you have met all the requirements of the various agencies, you will have an operating manual and pro-forma accounting statement...You will have developed a turn-key package for your franchise offering To get started right get revised statutes of the state from the Secretary of State and study the requirements for establishing and selling franchises. As your franchises become better known and after you have a few locations, instead of selling one franchise at a time, offer area franchise to "master" franchise holders. Get a portion of the set-up charges for each area plus a continuing percentage of gross business from each operating unit. 3 IN THE STOCK MARKET *BONDS You can earn interest on non-existent money and buy bonds on a regular basis without ever paying for any of them except the first five bonds. You will need $500 in cash and a brokerage account in both the U. S. and Canada. Open an account with a canadian brokerage House and deposit a &500 check with them. On the same day, before your check clears, open a brokerage account in your home town. This one may be opened without any money. You buy new issue bonds through your American Broker and state that they MUST be delivered to your Canadian Broker for payment. The very day that you purchase the bonds, you will start drawing interest. It will take 5 or 6 weeks for the bonds to be delivered, and all the time you will be earning interest. With this plan, you can space your order so that you can have $1000,000 or more in bonds on order. and when they arrive at your Canadian Broker, it works like this: The Broker accept the first five bonds of $1,000 each and place them in your account. When the second $5,000 worth arrives, (you must always order in $5,000 units), he then sells the first bonds to pay for the third, etc... The results are BIG profits for non-cash existing money. You can actually earn up to 80% interest on money you don't even have. Often the new bonds will have an increase in resale value to add to the interest earned. Thus a $5,000 bond at 8% interest rate that takes 60 days to deliver would earn $67.00 interest. If they go up in value, you may pick up an additional $200 to $500 or even more when they are sold. * PENNY STOCK Periodically a great deal of money has been made dealing in Penny Stock but it is highly speculative and is perhaps once in a lifetime that one is able to hit it right to cash in with a spectacularly high yield. To take some of the speculation out of it, many investors purchase only 100 shares or so, of a number of different company's stock. In this way they may only $50 to $100 invested in each of 40 to 50 firms. This is one of the best ways to go when getting acquainted with this kind of investment. The stock of one of the Nation's larger firms, which now has outlets in about every city in the United States, was selling at 60 cents a share in 1963. 100 shares at that time for a total of $60 is now valued at over $75,000! $9,000 invested in 1948 in stock of what was then a small timber firm, was worth over $1,000,000 a few years ago, and in addition would have proceed average dividends over the years sufficient to equal a top salary each year. A person who invested at that time would have been able to "goof off" from that time forward, receive more money than working for a living and still have over a million dollars in the bank or for other investments. There are various newsletters covering low priced stock. One should subscribe to several and analyse the information before investing.

         
    3722

     

    THE $100.00 A DAY PLAN Insert the following ad in classified sections of local papers, mail to magazines, etc...it's a quick dollar-pulling ad: "Make $ 100 a day! How would you like to receive 100 letters a day, each containing a $1.00? It's easy. Will send you this plan with directions plus six-money making formulas for only $1.00. (Your name and address). The six formulas: *EYEGLASS CLEANER- Mix together 8 oz of ammonia and 32 oz of denatured alcohol. Put up in 1/2 oz bottles to sell for 25 cents to 50 cents each. * MOSQUITO REMEDY- Mix oil of citronella with common vaseline. Apply to hands and put on shirt collar or handkerchief which may be tied around the neck. *LIQUID HAND SOAP Dissolve any good powdered soap in boiling water. Add one part alcohol to each four parts of solution. A perfume scent may be added if desired, when cool. *POWERED HAND SOAP Put ordinary tri-sodium phosphate in sifter can or mix 7oz of same with 3oz of fine powdered pumice. Retail 3oz for 25 cents to 50 cents. *INSECT AND ROACH EXTERMINATOR Mix the following: 1lb Borax and 6oz powdered sugar. Add 1oz coco powder and 2oz sodium fluoride. Mix well. Sprinkle around places pest are known to frequent. Keep away from children. * ATHLETES FOOT REMEDY Mix 4oz Borax with a gallon of water. Put in 8oz bottles and sell for 50 cents. help to get rid of sores on feet as well. Use on feet only.

         
    3723

     

    THE $500.00 A MONTH PLAN One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can be financially rewarding. Classified advertising is the cheapest way to get into Mail Order and it is often possible to raise a fortune from these small ads. Just check any large publication such as Popular Mechanics, for their classified advertising section and you can see yourself the many ads. These small ads, running month after month would not be there if they were not profitable and making money. according to some of the promotional material being sent around the country, you could make up to $500.00 or possibly more by running the following classified ads over your name and address. They ask you to pick up a top national publication and test either one or both under "Money-Making Opportunities" headings and watch the dollars come in. I did not run any of these ads myself but was told they really are both profitable. Here are the programs and the advertisements: "How would you like to receive $25 daily and keep all the money? For complete set-up rush $1 to (Your name and address)" " $500 monthly, work at home, receive money daily. For complete set-up send $1 to (Your name and address here)" You are supposed to fill orders you receive with a copy of this sheet you are now reading. Make photocopies or get a supply printed to send as needed. There are other variations of this plan, but all serve the same purpose: to sell printed information to people who are interested in making some extra money. (they say it is truly possible to make money with this plan). If you study the many classified ads in the big national publications, you may get a better idea of what the leading companies in Mail Order are doing. You will get a better idea of how classified advertising works. if you have limited capital, it would be wise to run your ads in smaller publications such as small newspapers, small Mail Order Publications and adsheets. If you have sufficient capital, some good pulling national magazines or Tabloids are: *Popular Mechanics *Money Making Opportunities *Salesman's Opportunities *Specialty Salesman *Mechanics Illustrated *National Enquirer And many others to numerous to mention. many such magazines tabloids and other good publications are available at your local news stand, library or through Mail Order. Many of them require a copy of the material you are selling with your ad and reserve the right not to print certain ads they feel may be injurious to the public or the image of their publication Yes! You can start your own advertising and mailing business at home and keep finances ahead of inflation but be sure you are involved in the kind of program that gives you a reasonable chance to be a winner!

         
    3724

     

    HOW TO MAKE MONEY WITH YOUR HOBBY Millions of people all over the world collect stamps as a hobby, and the number is growing every day. It is indeed an exciting and rewarding hobby, and it can also be extremely profitable. The price of stamps vary with supply and demand due to the number of collectors increasing. The price of stamps is steadily rising, as the supply of stamps diminishes and more people want to acquire them. Most people start a collection for the pleasure and education just like any other hobby, but this hobby offers a financial reward as well, as collections experience a steady increase over the years. It is possible to start your own business if you are experienced, and already have a good size collection. For information about becoming a dealer, write to the American Stamp Dealer's Association 147 W 42nd Street, New York, NY 10036. HOW TO START: Some people very early in life collect stamps, it often begins as a gift of a small package of stamps given to a child, and the child becomes a collector for life. As the collection grows, some tools become essential: * Stamp album * Hinges * Magnifying glass and tongs They can be obtained from a stationary store or your local stamp dealer. You can find albums at any price, starting from about $5.00 to the most expensive one at about $200.00. Stamps Should always be handled carefully, because the condition is a very important factor to determine the price of resale value. The various grades of stamps are: mint, very fine, fine, good and poor. Specimen in outstanding condition often sell at many times their catalog value, which is the reason not to mishandle any stamp, which could drastically reduce their value. If you want to know if you have valuable stamps in your collection and are really serious about persuing this hobby, you can buy the Scot's Standard Postage Stamp catalog which lists every stamp in the world. This is a three volume encyclopedia and is the complete reference. You can also consult it at your local library if you don't want to go into the expense for the time being. To start your collection, ask everybody you know to save you stamps they get from different countries, also go through old letters and small boxes hidden in your attic, chances are that you will be surprised to see how much you can find. Other cheap sources of supply are flea markets and garage sales. Start swapping when you have doubles. There are many philatelic clubs all over the country and it would be very advisable for a serious collector to belong to one. This way you will become educated in this field and learn everything you can before you spend money on your collection. Stamp clubs also provide their members with possibilities to exchange and sell your stamps. You should also read as much as you can about stamps by subscribing to a philatelic magazine. WHERE TO SELL YOUR STAMPS: Stamps are like any other commodity, you can always go to a dealer who will offer you the current wholesale value of your stamps, but you can do much better by selling to other stamp collectors by advertising in magazines and newspapers specialized in stamp collecting. Check several current issues of those magazines, it will enable you to compare the ads with what you have to offer. If you want to buy stamps as an investment, try to buy few moderately expensive stamps a year. Always buy quality instead of quantity, and diversify, do not invest heavily in a single area. It is our opinion that stamp collecting is one of the best ways--and safest--to keep up with inflation.

         
     
         
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