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    Free Essay
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    Linux software is cool linux is edgy linux is free

     

    : Linux can save your business money. Powerful Linux applications power servers, desktops and laptops across enterprises and small businesses each day. Here in our business, our websites are open source, our support module is Linux, the CRM application and the Accounting system we use to run our business is open source software. Best of all our Linux tools, operating systems and applications, are all freely distributed. Linux people are different. They search for power and function, but that is not all sought. Linux people believe that software should be freely distributed. The Linux community respects Microsoft; fantastic company whose apps like Office have improve millions of lives, really cool. But the dark secret in Linux circles paints Microsoft as a dinosaur, Linux people believe that expensive software with painful upgrade fees is headed for trouble. Bill Gates Sees a "Sea Change" in Application Software Microsoft sells operating systems and applications, and keeps on selling them. Backward compatibility with applications like Word can be hard and is this pain is by design. Microsoft wants to create pain and then fix, with upgrades. Microsoft wants upgrade dollars. This software model is starting to collect some rust. And the reason for this: free software is good. Free software is now available; free business applications to run your business, which are maintained, supported and best of all, are freely distributed. Bill Gates’s vision has focused on the on-line delivery model and even the free application delivery model. Please read his on-line business application comments right here. Linux Distributions are a Personal Choice Linux is built in distributions or releases, all slightly different. Ubuntu, a terrific linux distribution, is so good that it may be nudging Windows off desktops. Ubuntu is easy to deploy and easy to use plus it is loaded with applications for home users and business users. The Ubuntu desktop market share numbers are still viewed with a magnifying glass, but not too long ago, you needed a microscope. Ubuntu is easy to install and easy to use. Just get the software at the website and burn a CD. Ubuntu has just one CD or one ISO which loads in a snap. Red Hat, another distribution has 6 and takes much longer to complete. Ubuntu is lean because after the initial setup the user can craft his Ubuntu system just how he likes. The internet has Ubuntu distribution sites that power a tool called apt-get. All you do is apt-get install from a command line or user the Add Software GUI tools and you are getting the best linux apps right off the shelf and put right into your menu. Ubuntu Distribution The Ubuntu distribution has an Office suite with word processing, a spreadsheet, and presentation modules. All work can be saved in common formats like. doc or xls and are completely compatible with Microsoft products. The base Ubuntu application is loaded with graphics applications, CD, DVD burning and creation, multi-media including music and movie players, back-up apps, powerful anti-virus tools and networking applications that are best of breed. There is built in VOIP and message clients and many cool apps like Sticky Notes to make you more efficient. Free Business Linux Applications GNU Cash, free financial tracking, similar to Quicken. Cut an invoice, track bank accounts, run a budget and report your cash flow. Import your bank files and create buckets of spend for your financial analysis that will make an accountant jealous. PBX and Phone Systems Elastix will power up your phones. Did you know that most PBX commercial software is run using a freely distributed tool called Astericks. Elastix has re-packaged Astericks to ease the deployment and offers support. Expensive PBXs are not necessary. Linux has adapted other telephony tools like VOIP, predictive dialers, and call center solutions. Do you need a content management system? A website or an intranet for your company. Plone, Drupal, Joomla deliver big. The functionality in these freely distributed tools match the priciest CMS software. The tools are supported and you can even buy how to books at your local bookstore. Customer Relationship Management and CRM How about sales tools, CRM or order management, even inventory management software?. Full power CRM or customer relationship management tools are available for free or for super low prices. DataForceCRM, based in Dallas, is deploying a sugarcrm linux derivative that has been enhanced and strengthened and customers are shaving 80% off typical user fees. DataForceCRM offers wikis, forums, full documentation and will make sure user adoption is high. The tool is super flexible, has Outlook integration, manages marketing, tracks sales, eyeballs inventory, push button order management, gives customers’s a support tool and is Freely distributed to companies with less than 10 users. If your business has over 10 users, prices are still a bargain. Companies pay high prices for customer support modules. OTRS, another open source backbone application in commercial applications, is there for the download and configuration. After set up your business will have a fully featured, professional trouble ticket tracker helping your clients get what they need. Virtualization is taking IT departments by storm. Virtualization turns your single computer, you need some memory, into many virtual machines. This streamlines hardware usage and turns hard ware utilization way up. State of the art Virtualization called Xen comes with many linux distributions. In Ubuntu do apt-get install vmware-server and a fine tool is on its way to your machine. The coolest thing about Linux is that in the 30 minutes I took to write this article, more applications were probably released. Sourceforge. net, a depository for linux tools is one of the busiest sites on the internet and full of Linux value added applications. Just yesterday I needed to edit a PDF. I google up pdfnet and there I went, for free. Very cool, ERP, or enterprise resource planning is free too. Linux support was targeted for genius level IQs but not any longer. Conclusion Companies realize good training and support drives value. Applications, even if free, are expensive if the learning curve is steep and if users are not guide. Smart open source companies are rolling out support modules to all service all learning types, wikis, live chat, forums, documentation and live phone contacts. Now with support in place, training available communities grow and grow. The applications I mentioned hit the tipping point where the user community is user support. Just this morning I was stumped with a virtual machine question. I googled the error code and added for Ubuntu. The page came up faster than I could call support, and the answer was clearly defined. Cool. New technology can be daunting to learn and use. The linux world knows this and just in the last few years, has put strong arms around user friendliness. Opensource software is easy to deploy, easy to use, powerful and supported. I just covered a tiny fraction of applications available today. Just for fun, visit the sites in this article. Check out the super cool applications and then put a number to your potential savings. You may become a Linux Geek.

         
    Live chat increase sales

     

    Selling used to be so much harder than it is, but more effective! In the early days of trading, people faced each other, convinced each other, exchanged wares and were all happy about the transaction. Some would fail but most did not. Why? Because those who bought something had help in finding what they wanted. The one who sold, responded immediately to inquiries and challenges. In the end, both buyer and seller are happy. Letters came in handy for many sellers, especially those who had a lot to say and a lot to show. But then, let’s face it – this phenomenon also gave birth to the term “junk mail.” Sales people did less talk and spent less on personal appearances but very few of these letters got favorable responses, or any attention at all. Why? You guessed it – no personal touch. The recipient of the letter did not have anyone there to answer questions. When Alexander Graham Bell invented the telephone, little did he anticipate the power of reaching people so far away with the sound of the voice. To people who sell, this was a goldmine. Dial any number and offer your products. This provided a bigger market, yet it also increased the chances of rejection. The basic flaw here is obvious – the cold calls are shots in the dark. There is no initial interest on the part of the person called. If the prospective customer made the call, then it’s a different story altogether. There is the interest and a sale can be pursued. There is something lacking though – the visuals to show your products. Enter the age of the Internet. Letters became emails. Phone calls became chats. But wait, there’s more! This new technology gave the selling person more ammunition in the form of reports, histories, profiles and the ability to engage in conversation and use visuals at the same time. Yes, chats convert more visitors into customers. In buying, people are driven by want. A lot are driven by need. Consider your web-store as an actual store – where people can come in, take a look and buy. Note: they come to you, hence, there is interest in what you offer. Put in the personalized service that a salesperson presents through live chat. After a little talk, your visitor starts deciding to buy. A little more nudge, and their in – hook, line and sinker. If your salesperson is good enough, that customer will come back for more. Your Customer Service Representatives (CSR) is converted a talking box that can lead your visitors to what they need (better yet, to what they want). And, viola, a visitor becomes a customer! Many online stores have implemented this live chat system into their web-stores and the result is definitely positive. Higher sales figures come from the increased conversion rate of visitors to customer. Before chatting was involved, 98% of visitors leave the online stores without making any purchase. That 2% does sound very dismal. After incorporating the live chat sales support system, some web-stores reported up to 25% conversion rates. So think, wouldn’t you rather be making $25 instead of just $2?

         
    Living room furniture

     

    Living Room Seating The way you arrange seating in your living room effects how your family and guests socialize and congregate in your home. With the right arrangement and seating styles you can turn a drab and quiet living area into a buzzing den of conversation. Look for couches that reflect your personal style, but also offer comfortable seating. Be wary of seating that is too soft, as this will make it hard for people to sit forward and engage with others. On the other hand, finding a chair, chaise or recliner in which to hunker down for movie or TV viewing is perfectly reasonable – just make sure that it isn't your main item of living room furniture. A couch that is too firm will not be comfortable for long conversations. Often the best choice is something cushiony but supportive. Popular living room seating includes couches and sectional sofas, chaise lounges, accent seating, recliners, armchairs and loveseats. Media Furniture Today's media furniture needs to do more than just house your TV and stereo. It is just as important that your entertainment armoire, media cabinet, entertainment center or Audio-Video rack hold CDs, DVDs, and even old videotapes, while matching or coordinating with the existing home furniture. Your ultimate decision will depend in large part on what fits the space, although personal preference is always important. Living Room Accessories Coffee tables, end tables, side tables, ottomans and decorative chests are just a few of the larger, more impressive pieces of living room furniture accessories available. Smaller living room accessories help to add homey touches that make a house a home. Such items include candleholders, picture frames, artwork, and flower vases among many others. Living Room Furniture Styles As you shop for your new living room furniture you will encounter several different styles. Keep the following in mind as you decide what works best in your home. 1.Modern living room furniture is sleek and streamlined and known for using the most technologically and architecturally advanced design. Modern living room furniture often incorporates metal and glass, and allows the furniture's form to make a statement, without utilizing patterns or frills. 2.Transitional living room furniture is a combination of modern, traditional, and casual styles. Borrowing from both the Arts & Crafts Movements and the Modern Movement, transitional living room furniture is not as bold as modern furniture, but uses some of the same principles in beautiful and subtle ways. 3.Traditional living room furniture springs from many sources, including Colonial furniture design, Queen Anne's reign, and antique Roman styles. Often crafted from hardwoods like mahogany and cherry, this style tends to feature more ornamentation and embellishments than other living room furniture styles. 4.Casual living room furniture is all about laidback comfort. Often seen in natural - or light-colored woods, this style fits the no-nonsense home and a "no frills" sensibility. This Article is Originally Published here: emassive/Living_Room_Furniture. htm

         
    3 Crucial elements for jumping sales numbers

     

    Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales. 1. Find More Customers The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you. Implement Follow-Ups Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits. Encourage Referrals Every satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts. Get Free Publicity Nearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees. 2. Sell More Per Customer Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips: Increase your prices. Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality. Add some higher end products or services to your business. It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal. Upsell Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero. 3. Sell More Often The fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas: Create a Special Deal Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process. Add New Products Increase the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank. Communicate Resell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.

         
    3 Easy ways to crank up the sales volume

     

    1. Supersize It! Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. You've been there... you pull up to the window, place your order and they always say... "Would you like to supersize that?" What bugs me is that I instinctively say, "Yes!" After all, for a few cents more I'm getting nearly twice the amount of fries and beverage. We won't discuss the fact that a person with normal size kidneys couldn't possible drink the supersized drink before it goes flat... and that if I were to eat all of the supersized fries I'd be perfect advertisment for an acne medicine company... but hey, I got a good deal! When your customers have their wallet out and are reaching for their money, they are ripe for shelling out just a few more bucks to sweeten the deal. In fact, about 50 percent will say yes without a second thought. It's the perfect time to offer an upgrade or an extra warranty. 2. After The Sale Offers. Have you noticed that novel sequels seem to go like hotcakes? Once the author has caught the audiences attention with the first book, they can't wait to get their hands on the follow up. The same idea carries over with your customers. A customer who is happy with the product and service you provided the first time, is much more open for a second experience. The backend product you offer doesn't even have to be your own. Affiliate marketers are rolling in proceeds on ebooks that cover material associated with their products. It's an easy and painless process to market this way... the affiliate handles all the sales, while you collect the commission. 3. Reward Referrals Customer surveys that ask 3 basic questions: What did you like best about the product?, How can we improve the value of the product?, and Who do you know that would benefit from the product? In a nutshell, you are letting the customer know that his needs and opinions are important to you, and that you want to help someone else fulfill their needs too. You'll gain valuable insight into customer satsifaction, provide material for valuable testimonials, and get tips on potential customers. Upselling, backend selling and referral selling work together to increase the number of sales you net, without increasing advertizing budgets. Try it... you'll be surprised at how easy it is to increase your marketing effectiveness within your current customer audience.

         
    3 Hot tips for building trust and increasing sales

     

    How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself... "Yeah, right!" The distrust between consumer and salesman is a longstanding feeling. After all, you know they are wanting to make a buck off your purchase. Sure, you don't mind them making a few dollars... everybody has to make a living... but heck, it would be nice if they were at least a little concerned about what your needs are too! Let's face it... customers aren't likely to buy from you unless they feel confident that you will deliver. There are a few easy steps that you can take to give them the confidence they need to take the plunge. 1. Let Previous Customers Make The Claim The proof is in the pudding... No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we're not talking about blindly pasting testimonials everywhere... a little business sense and organization will be helpful in making the most of them. Choose testimonials that are exact and talk about specific aspects of your business. "Thank you so much for your hard work!" is wonderful, but "Thank you for spending 2 hours with me yesterday. Your personal attention is greatly appreciated." says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process. Be sure to get your customer's permission to use their testimonial as part of your advertising campaign. While you're at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony. 2. Be Specific In Your Claims Specific claims are more believable than vague, generic brags. Order today! It's Fast, Easy and Cheap! Sounds much better when you say... Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase! Specific numbers don't always come out even. In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers... even if the real number is exactly a whole number! 3. Be Realistic Don't alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow. Think of it this way... what if you do understate the benefits? When your customer finds out the truth, he'll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction. Customers who believe in you aren't afraid to buy from you. That means higher sales numbers and greater profit.

         
    3 Winning sales strategies you can t market without

     

    1. Attention-Getting Ads Get Results Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisments stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD? " Make a dramatic statement: "Even my dog knows ...." " Surprise them with the unexpected: "Use for 30 days totally free..." " Ask a thought provoking question: "Is your current insurance costing you hundreds of extra dollars every year?" " Use high impact headlines - it's important to snag their attention right away. 2. Get Personal How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yeh, it's easier to trust an individual than a huge impersonal company...and trust is crucial to building a pool of loyal customers. 3. Paint a Picture Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices...escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat, and watch the sea gulls dip and dive as the waves rock me peacefull to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I've dropped my keys. Put your customers on the boat. Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail...get them panting for the end result. Paint your way to a sale! Think about it...the 3 tactics we've talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results... and hey, they'll feel good while they're writing out the check! What more could you ask for?

         
    4 Explosive tips to dynamite your sales volume

     

    Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success. Hey, it pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for. 1. Keep An Eye On Your Best Customers Yeah, wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and ready to tell a friend about your wonderful service. Just maybe you can develop more customer just like them! Think about it... what makes them so great? What are the traits they have in common? Direct your marketing campaign to people who are just like them. Focus on their niche! You'll net new consumers and higher profits for your efforts. 2. Hurry It Up! What's the hurry? Todays customers are busily running helter skelter from work to day care to home to an event back home... They're rushing through life, but trying to save a buck as they go. How much do you think they would appreciate the ability to do both in your shop? Revise your advertising campaign to stress the time they'll save and the money they'll keep in their pockets while enjoying all of the wonderful benefits your products have to offer. Chip in a few specials where they can save even more moeny (with a deadline, of course). Deliver! Immediately! Let them save money and time... and hey, watch your sales explode! 3. Make it Easy to Buy Convenience it the key to attracting buyers in today's fast paced society. What will be the fastest and easiest for them... credit card, phone, fax, Internet, or cold hard cash? They say there are different strokes for different folks... your customers don't all use the same methods to buy. It just makes sense that if the method they prefer is available, they'll be more likely to take advantage of it. Simplicy... ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price! 4. Follow Up Following up with a customer who didn’t buy can be the determining factor between and “almost sale” and a satisfied, loyal customer. Simply contact them afterwards and let them know the product is still available or offer them further information they may find valuable. One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I'm not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know it's a one-time shot, and I really consider whether I want or need it before I hang up the phone. Expoding your current sales volume and profit margin may not be as difficult as you've been making it! Give these 4 tips a shot, and see what happens!

         
    4 Secret selling techniques you must implement

     

    1. Explore New Advertising Methods The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies. Wouldn't it be great if you could foolproof your selling techniques? Yeah, no more customers walking out with empty hands... no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket, and lengthen your current customer list. 1. Make It Easy There's an old adage that says variety is the spice of life, but hey, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate... yeah, you lose a sale. When a customer walks into your business ready to purchase, and suddenly sees several options he didn't know were there, he'll stop then decide... which one? If he's uncertain... well, you lose a sale that was already in your pocket. Make it easy for your customers to decide... yes, I'll buy it... no I won't buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer. 2. Offer Several Ways To Buy Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they've decided they need. They say there are different strokes for different folks... your customers don't all use the same methods to buy. It just makes sense that if the method they prefer is available, they'll be more likely to take advantage of it. Convenience it the key to attracting buyers in today's fast paced society. What will be the fastest and easiest for them... credit card, phone, fax, Internet, or cold hard cash? 3. Keep it Simple You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there! Don't frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they'll go elsewhere, or just abandon the idea altogether. 4. Follow Up One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I'm not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know it's a one-time shot, and I really consider whether I want or need it before I hang up the phone. How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don't even have to be yours... and you can still make a profit! Affiliate marketing is sweeping the Web. Think about it... would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It's as easy as 1, 2, and 3 and profitable too! Boosting your sales numbers and profit dollars isn't as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb... and just think... they didn't cost you a penny!

         
    4 Step dynamic sales letters

     

    You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter. 1. Attention What captures a reader’s attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service. A Multi Level Marketer might start a sales letter like this: * Experience the freedom of ... * Being your own boss * Financial independence * Benefit 3 and so on ..... That gets their attention, and compels them to read on. 2. Interest Here’s where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won’t hold the customer’s attention for long, so keep it short and sweet. Hey, it’s great that your swimming pools have filters, etc., but let’s face it... there’s not a lot of excitement going on here! 3. Desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Don’t make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include: * The advantages of purchasing from YOU. * Testimonials from other satisfied customers. * An unconditional money-back guarantee. * A good deal! 4. Action Order now! Hey it says move it, but it doesn’t pack the wallop of a stronger action statement like this one: Hurry! Don’t miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at .... Be sure to give details of how to order. Make it a part of the command... make it easy to do... provide several options.

         
    4 Ways to use auto responders to build sales

     

    Auto-responders, email systems which are built to deliver multi-step messages over time, will add value to your business in four ways: auto-responders can educate customers about your products and services, auto-responders can build rapport with your prospects, and auto-responders can carry much of your customer support and customer training load. These systems are always working for you delivering important and valuable information. Please see several ideas on how to do this below: 1municate with Customers: Enter company data and product information into a series of auto-responders. Messages should be informative for your customers and should include an offer of value which the recipient can respond to. The auto-responder cycle can add value by making your company information more accessible to your clients. 2. Increase New Business Sales: Put a lead management system in place with auto-responder functionality. This will solve a common problem. Sales people will work a lead list, and burn a lead if it does not respond. The multi-step auto-responder system keep your company in your prospects's mind. The AR system spark a low fire into the mind of your prospect and build mind-share touch by touch. 3. Distribute Training: Training is critical to customer adoption and customer retention. Training is expensive and can eat up valuable sales and operation time. Distribute training to customers, new and existing, with an AR. The messages can range from the "Welcome on-board" basics and can evolve to advanced learning. Why not create advanced usage streaming videos and content and load up a 7 or a 10 message AR and put this Advanced Training offer to your customers for a fee? 4. Distribute Support: Set-up an auto-responder with Frequently Asked Questions. Determine what customer queries are asked and put a series of answers into your auto-responder. Put your AR to work for you by distributing your FAQ to your customers and your trial users. The auto-responder sequences are fluid: work always to improve your messages and your offers. Your auto-responders can differentiate your business by optimizing customer communication and getting the most from your lead generation and marketing systems.

         
    5 Keys to building a dynamic self management sales system

     

    1) Identify Your Essential Competencies and Performance Metrics If I asked you to list all the essential competencies that YOU are in control of - the ones that are absolutely critical for you to be successful in your sales position…could you do it? For example… Essential Competency or not? " Converting conversations to appointments? (yes it is) " What about filling out paperwork? No! (That's a related task) " What about closing ratio? (Sure it is.) " Degree of success in turning a first appointment into an opportunity? (absolutely) Get the picture? Now, if you truly want to adopt a self-management system that will work FOR you - not against you, you first have to "access" what is an essential competency and what's merely a related competency. To do this, sit down and list any sales metrics and performance numbers inter-related to your competency numbers and your desired revenue results. (Hint: "Sales Cycle" and "Average Revenue" per sale are two.) 2) Diagnose Your Business on a Single Sheet of Paper If I ran into you on a train or in an elevator, would you be prepared to tell me what you do (and how it benefits me or those I know) - in under 1 minute… That's called your 30-second commercial. Most people don't have one, yet everybody needs one. One way to understand more of the obvious benefits your products and services bring to the table is to start to view and diagnose your business more scientifically. You will also see how the numbers work and which areas are most important to your short and long-term success. Ask yourself…What happens if your closing ratio reduces by 30% and your average revenue per sale increases by $2500? How does that affect your desired results? Write your competency measurements and sales metrics on a sheet of paper. Calculate ratios in line with competencies and average numbers in line with your sales metrics. Assign your revenue object or quota. Play with the numbers and ratios to see how they are inter-related and how they affect each other. 3) Calculate your 'Magic Number' "Not setting enough new appointments on a routine basis" is like a malignant cancerous growth slowly eating away at the heart of most sales organizations - - Jeff Hardesty. The reason for this is because most of us do not identify how many new appointments are needed on a weekly basis based on individual competency numbers and performance metrics. That's like diagnosing with blindfolds on. Every one is different; we all have a 'Magic Number'. And it's personal to only you. If you routinely achieve it, you will routinely meet your desired results. Since it is a dynamic number that changes from week to week, it's important to understand how it is inter-related with other competency ratios, performance metrics and desired revenue results. It's important to include your 'Magic Number' in your self-management system. 4) Train to the 'Napkin Rule' The 'Napkin Rule' simple means, putting aside all those sales automation systems for 30 days and keep track of your essential competency and performance metrics on a single napkin. Compute updates daily. Store the napkin in your pocket. When the napkin fills up, transfer it to a legal pad to show month to date. Have nothing else on the legal pad except your essential competency ratios and sales performance metrics. After 30 business days, transpose the legal pad metrics to your favorite computer software spreadsheet, and track it for 90 days. This simple but powerful "Napkin Rule" will help you become the CEO of your business. 5) Run Your Numbers, Don't Run after Quota Concentrate on your numbers NOT your quota so you can diagnose performance trends before a revenue crisis. Then you have the power to institute strategies and tactics for immediate recovery. Here's why. Reaching and exceeding sales quotas consistently has very little to do with product, pricing and competition. But it has everything to do with 'Process'. Identify the core competencies that are necessary to be successful in your sales routine. Then train to Powerful Routines to increase your ratios of effectiveness. Document these meaningful business metrics and review them weekly. Build a simple but dynamic self-management system and outperform your peers and competition while assuring your revenue success.

         
    5 Surefire ways to increase sales

     

    The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people's experience and cut the learning curve tremendously. Here are 5 of the surefire ways to increase sales: 1. Establish a sound affiliate program If it is just another affiliate program, then don't expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program. Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that. 2. Follow-up after first purchase The hardest task in any business is acquiring the first sale. Make sure that capturing customers' name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder. This effort has been proven to decrease refund on products and increase customers' satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program. 3. Use up-sell technique Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere. A certain number of customers will choose the option, which translates into additional sales, almost without additional effort. 4. Provide discount coupons Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible. 5. Cross-promote with other related products There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation. One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising. There are many other tactics to increase sales but above tips have been proven to work again and again. Choose one at a time and take action. Good luck.

         
    5 Tips for closing that consulting deal

     

    There are several reasons why consultants ultimately lose deals they should have won. Unless your portfolio is poor, consultants lose contracts because they either didnt listen or they didnt speak effectively to convey what services they could offer, that would help the client reach their goals. Here are a few tips to help you sell your services. Every consultant feels that if there is anything that they do well, its talking the talk. Effective speaking is more of an art than a science. If you cant effectively convey how your services are going to help the client, you wont get the contract. Reflect Before You React Its human nature to say the first thing that comes to our mind when we're asked a question. Take a moment to think of what answer is best for the client. It will show that you put thought into your work and dont just plow ahead. Your clients will appreciate that. Your best reaction is not always your first reaction. Keep It Simple Superstar Just because you know the ins and outs of your business doesnt mean that your client will. Speak to them on their level, not yours. Keep the conversation simple and get straight to the point. If your client understands what you can do for them, they are more likely to hire you. If you try and dazzle them with industry speak, you'll lose them, and lose the contract. You may find that if you are speaking to a perspective client on the phone, stand up. For many people, standing makes them get straight to the point. Let the Client Talk If you want to learn how to best position yourself, find out exactly what the client wants and ask questions to home in on what their needs are. By asking questions, you gain a better understanding of how you can help the client, and the client feels that they are part of the solution. This gives you a chance to reflect on what you can offer your prospective client. A Little Enthusiasm Goes A Long Way Your client feels passionate about what they do, and if you show that you are passionate and enthusiastic about providing them the solution they want, you'll get the client onboard. Enthusiasm will open many doors for you. Lets Get Personal It takes experience and a watchful eye, however, if you show your client that they are more than just another big deal for their portfolio you will learn how to best work with them. Treat all clients the same way, and you will find your schedule empty of projects. Remember that clients say things for a reason. If they volunteer that they cant talk right now because they are getting ready for Bobby's birthday party on Saturday, on your follow up call, ask them casually how the party went. Don't pry, and don't send balloons. By casually asking about the party, you show that you pay attention to details. Knowing how successful the party was will prepare you on how to approach the conversation. Remember that you need to sell to the customer's needs, not your skills. Master this and you will have a long career as a consultant.

         
    5 Tips for finding your core competencies

     

    1) Is it an essential component to your sales mission or just an ingredient in the recipe? List 10 actions, routines or tasks that are part of your sales day and considered essential components of your sales process. Now, ask yourself. How many of these are essential components to my sales mission are just ingredients in the recipe? Think about a professional golfer's essential competencies from tee-off to last putt. Is the ball and club a core competency, or is it the golf swing and putting stroke? What about a basketball player with the essential competency of passing, dribbling, and shooting? 2) Can it be measured routinely and accurately? A Core Competency is a definable entity that is related to performance and results. Ask yourself. Can I measure this with a napkin, pencil, and calculator? Can I put it on one piece of paper and be able to evaluate the status of my business? Do this first. You can always transfer it later to the million-dollar sales automation system. Can you apply a universal performance benchmark that is realistic and assures revenue goals individually and collectively? 3) You know you have achieved this when you can tell a sales recruit during the interview process the (3) simple numbers that will assure them success. Have you identified the ‘Key Performance Indicators’ in your sales process? A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a proposal. Another KPI is how many times you gain a new customer once the first gateway is passed. And when you do gain a new customer, what’s the average revenue you achieve? That’s certainly an important KPI. Because if your average revenue per sale is 40% less than the average peer KPI, you might want to find out why and take focused action to improve it, as you’re leaving money on the table. And what about the length of a sales cycle in days? Is that conditional or do you have a degree of control over it? If you have a team member that has an average sales cycle 30% shorter than the peer group, uncover and assimilate those best practices out to the rest of the sales team. Less time, more results. That makes ‘Sales Cycle’ a valuable KPI. Once you have your KPI averages you will be able to communicate to a sales recruit exactly how much sales activity (new appointments per week) is required on their part to successfully ramp to Quota is a pre-determined amount of time. That’s right, a ‘Pre-determined amount of time in days’. And that will shorten the time to Quota and reduce the Hard-dollar cost of Turnover from low appointment activity. But don’t assume they can do it on their own. Provide them with a training ‘System’ to help them achieve the activity routinely and effectively. 4) Can it be determined operationally that you're performing similar business activities better than your competitors? Strategy is the 'what' and tactics are the 'how.' If you are superior in operational effectiveness, you will tactically perform better than your peers and competitors. This works a lot like the outcome of a football game. The winning team almost always outperforms their opponent in fundamentals like "Blocking and Tackling." 5) Can you apply "Timely Training" and "Powerful Routines" around each core competency? We know what training is, but do we understand why training fails? Timely Training is having appropriate structures for learning and application, defining useful short-term objectives, measuring results, and working closely with qualified trainers for follow-up and support. Most importantly, there must be organizational commitment. Focus on one core competency at a time until a pre-determined benchmark result is realized. Don't move on or over until you do. Powerful Routines are linked to selling scenarios and allow you to dust off all the bases and then cover all of them to have the highest ratio of success aligned with each situation.

         
     
         
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