You want more potential customers to your website. You want more back links to your website. You want better position in the natural search engine results. You want your products or services to become better know and your brand name to be recognized. All of these things are possible with a little work and the right knowledge. SEO (Search Engine Optimization) techniques fill countless books being sold on the Internet and there are hundreds of companies and individuals who make a living selling their expertise in this area. The SEO experts will tell you about on-page optimization, meta tags, keyword density and internal link structure. They will also tell you about off-page optimization, back links, relevant links, reciprocal links, high PR links. All of this information is important and should be addressed in your overall SEO endeavors. You want to cover all the bases in your goal to reach the front page of search results in the big 3 search engines (Google, Yahoo and MSN) for your most important keywords. But of all the techniques used for SEO, the most important today, are the back links or incoming links you have to your website. Your SEO endeavors will succeed or fail depending on how many other sites on the internet link back to your site. So how do you get other sites to link to your site? Write articles! Now let's talk about writing articles to increase the incoming links to your site. While this method is still not widely known or used by the vast majority of website owners, it is one of the best ways to increase the incoming links to your site. First, it's free! If you can write even a little, you can produce an article that will increase your links and make your products, services or website more visible on the web. You don't want to write a sales letter. You want to write an article that is somehow related to what you sell or the service you offer. You should write an article that shares your knowledge in a particular area and provides valuable information to your reader. If you can't write a lick or would rather spend your time doing other things, there are many places on the Internet where you can hire a writer to do the job for you. One of the better sites out there is elance, but there are many other sites you can chose from. You'll be surprised at how inexpensively you can have an article written for you. The going rate seems to be $10 to $20 an article. Of course you'll have to chose your writer carefully. Get some examples of the work they have done for others and pay close attention to the ratings they have from past customers. Make sure they understand you are looking for a ghost writer and that the articles must be original work. Also make sure it is understood that you will have exclusive rights to the article and they may not use this article for another client. After you have selected a writer to write your article, you must convey the subject and the kind of article you want him or her to write. Be as specific as possible to get the best results. The writer should also be willing to make changes if the first draft isn't exactly what you wanted. This is pretty standard but worth mentioning before the writing begins. Payment is usually made when the job is finished and you are satisfied with the results. Ok, now you have an article or 10, what do you do with them? You submit your articles to Article Directories. There are hundreds of Article Directories on the Internet. They provide a service to writers and publishers. For article writers they will list your articles for free and provide a bio box at the bottom of the article where you can promote your product, service or website with links back to your site. These articles are then syndicated to publishers of blogs, ezines, newsletters and websites who are looking for content. Each time a publisher picks up your article they must agree to publish it with the bio box and the links back to your site. Over time, one well written article can bring you hundreds of back links to your site. This is a viral method of site promotion. Your article will spread like a virus over the Internet, giving you name and brand recognition and those most important incoming links.
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any. When we hear this from people who are desparately trying to build a successful online business it makes us angry! We believe the misconception is primarily due to all of the hype and false promises that arrive daily in our inboxes. Emails promising us that we can make millions of dollars with no financial output while we sit at home and do nothing. It's insane and it's not the truth. The truth is that you must treat an online business just as you would a business in the conventional world. You must plan on investing time, money and effort to ensure your success. The good news is that your investment in an online business will be MUCH, MUCH less than that of a business in the conventional world. With an online business, there are essentials that you must have in order for your business to run smoothly and become successful. You can literally run an effective online business for $100-$200 a month. But first... Here are six essentials that you MUST have to run your online business. 1. Your Own Website This includes a domain name and web hosting for your site. You must have a central place to send your customers, even if you are selling multiple products or services. 2. A Professional Autoresponder An absolute MUST for any online business. If you're not using an autoresponder, you're losing money! That's the bottom line. Your autoresponder should have the ability to create subscriptions via email and web form and should be a professional one with no ads! Fr~e autoresponders look unprofessional and they are not reliable. 3. Ad Tracker This is probably the most underused tool that we know of. Consider this - most people who are NOT making money on the Net have never used an Ad Tracker. Yet, ALL of the people that we know who ARE making money on the Net - use one daily. It makes no sense to spend money and time on advertising if you're not going to be able to determine which ads are producing and which ones are not. An Ad Tracker will solve this problem and save you time and money in the long run. 4. Products or Services You must have something to sell! This can be a service such as web or graphic design, an mlm/affiliate program or products, tangible or digital. If you don't have a specific product or service in mind, there are thousands of profitable digital products that come with resell rights. This means you can resell them and keep 100% of the profit! 5. You must know HOW and WHERE to advertise to bring targeted prospects to your Website! You can save yourself a tremendous amount of time, money and frustration by learning the effective advertising methods that are available online. There are countless worthless ones that are simply a waste of time. If you're new online, you won't know this unless you find someone who is successful online and follow their lead. Find a mentor or a membership site that offers step by step Tutorials on online promotion. Make sure that the tutorials are updated frequently to keep up with the changing times of the Internet! 6. Leads The lifeline of any online business! Just because you have a website and products to sell, that doesn't mean you're going to make money! To make money, you must drive targeted visitors to your website. There are THOUSANDS of companies on the web that sell Leads but if you just pick one out of the blue, it's trial and error. Do some research and find a good source for leads. Again, you can achieve this by finding someone who is succcessful and following their lead. Or join a membership site that includes Leads as a part of their package. So there you have it. With these six essentials, you've got the foundation for a successful online business. Without them, it's going to be a tough road ahead. Use them as a "checklist" and make sure your online business is armed for success!
: Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: "Will this be a valuable resource to my readers?" If you view it as a legitimate, valuable website, chances are Google will too. Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter. 1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking. 2.) Avoid sites that have a "Links Page" that is hard to find. Some sites don't even connect their home page to the links page. If this is the case, you probably will not benefit from the exchange. 3.) Avoid sites that contain more than 25 to 50 links per page. Your link will be hard to find, plus the site has the potential to be viewed as an FFA site. Better safe than sorry. 4.) Do not link to sites with directories that are haphazardly arranged with no categorization. Again, it could be a "Link Farm;" plus your site's address will be hard to find. 5.) Make sure you only link to sites that you deem worthy of your readers' time. Avoid sites that don't contain valuable information. The best way to gain readership is by offering a valuable resource! 6.) Avoid sites that have poor linking strategies and/or are connected to "Link Farms." You don't want to be lumped into a category with sites like these. 7.) Avoid linking to a lot of sites with a low PR. A few are ok, but generally aim for sites with a higher PR than yours. Once you have found websites that you want to exchange links with, start networking! Email other webmasters and tell them all of the reasons their readers will benefit from reading your site. Show them that their site will be prominently displayed in a small organized directory on your page as well. Send a pre-made html link to your site so that it's a simple cut-and-paste job for them. If the exchange appears to be too time consuming, most webmasters will overlook your request. Most importantly, show politeness and courtesy in your emails. You will be surprised at how many people respond to your inquiry when asked appropriately. If you still have trouble finding reciprocal links, try creating contests on your own site. Offer a small prize, or simply a prominently displayed link on your homepage. If your site distributes a newsletter, offer free advertising for participating link partners. If you find a site you really like, write a short review about it and display the site's link. It will be hard for a webmaster to pass up the opportunity to brag about a good review. Get creative! The more web developers you talk to, the more possibilities there are for increasing your link popularity. The key is, be patient, and be persistent. Even if you only acquire one third of the links you pursue, your efforts will be well-rewarded. Another great way to increase your backlinks is to submit your websites to top link directories using Directory Submitter
Well-written, informative and well - designed press release is one of the most important and efficient marketing tools in your marketing strategy. It is one of the most efficient and one of the most cost-effective tools as well. Moreover it allows you to provide more information than a usual advertisement. However, newsworthy is what defines it. Few of the representatives of the mass media will be impressed by the press release that just advertise your company and is not related to any event or important developments in your company. So, you should consider several developments that can serve as the reason for the issuing of the press release: some new events (such as meeting, press conference or just party); new products or services or new program in the developing of them; your annual or quarter results. The topic of your press release and the reasons for its issuing is one of the most important steps in order to create the press release. First stick to the topic of your press release. Second, the press release should be succinct and informative. Third, one should accustom oneself to the main format of the press release - one should follow all requirements set by the organization which intends to publish it. Try to create appealing, attracting and intriguing headline which can in several words tell the essence of your press release and grasp the attention of your reader immediately from the first minutes or even seconds of the reading of the press release. First paragraph of your press release is one of the most important ones. It should inform your reader what your company is, why your press release is issued and what information you would like to provide. All other paragraphs should be well-structured, logically written and coherent; the reader should be intrigued by them and induced by the content of your press release to read it further. To make this type of body of the press release is one of the most important steps in the process of the writing press release.
Site Indexing - The Most Effective SEO Technique By: Prashant K Shukla The most effective SEO technique is to index the pages of new website. There are lot of important issues, one should take care. We are providing a simple guide steps to help you in this regard. 1. Just design you website structure, create your content pages (don't worry if they are not completed yet) and publish them swiftly. Because, the process of indexing, new websites takes about two months. So, this technique helps you saving time. 2. Since, you have already designed your web site structure and contents (may be incomplete or with minimal info) as I said earlier. Now, create a sitemap for the site and submit this to Google Sitemap Service. Yahoo has lately created a similar service to Google Sitemap and so also submits your website to it. There are lots of online free site map generation services available. Here are few of them, you may use. * Create your Google Sitemap Online By: XML Sitemaps * ROR Sitemap Generator By: ROR Web * Site Map Builder By: sitemapbuilder 3. Third step is to submit your website to some Open Directory Project; DMOZ is good and is used as basis by many search engines like Google, MSN and Alexa. This process again takes several months. So, the first step plays a good here too. 4. There are three major search engines namely Google, Yahoo and MSN. Submit all your pages for inclusion in these three major search engines and keep submitting your site pages to other search engines on a regular basis. Do it manually or you may use some search engine submission software or service which may help you by automatic submission. 5. There are lot of SEO Friendly Directories on the web. Some are paid services and some allows free submissions of URL. Submit your website to these SEO Friendly Directories. All major search engines crawls these Directories frequently. This will help you both a catalyst for the indexing of the web pages and also move a step forward in Page rank Building. 6. You may start Building links using Reciprocal Link exchange programs. The text links should not only point to your website homepage but also to other pages down in the website page structure. 7. Posting on Google Groups advertising for your website is something very helpful in building good Page Rank. The posts should include at least two links to your website. 8. Participate in topic discussion on other sites is also a great technique to make your existence strong and do include your site URL in the reference section.
You have products or services you want to sell? You want to use the internet as your main publicity vehicle? So you want a website? You want to sit atop the rankings for the search engines? You want loads of visitors to your site? You want a high conversion rate from visitors to paying customers? We are all in that situation and it is possible to achieve all of these wants by following a few simple rules. 1. Web Site Design. Keep it simple with no flashy opening graphics. People searching for products or services do not want to wait while these graphics load and play through. They will probably have gone elsewhere before they get to the ‘nitty gritty’ of your site. Text based sites load faster, are more search engine friendly and are more likely to contain information the visitor is searching for. Base your site on plenty of good text and keep the graphics to the absolute minimum required to do the job. 2. Web Site Structure. Produce as many pages as you can. The bigger the better.. Search Engines give a preference to sites with large numbers of pages. Plan a straightforward navigation path through these pages. Make it simple for people to find what they are looking for on your site and easy to click through onto different pages. 3. Web Site Content Good quality content is a necessity if your site is to perform well. So what makes good quality content? Firstly it has to be well written from the point of view of grammar and punctuation. Secondly it must contain information into which your keywords can be embedded. Telling people how marvellous your products or services are is not good quality. Telling them what the likely benefits are to them is good quality and a better sales pitch into the bargain. Put yourself in the position of a visitor. Does your site tell them how to solve their problem? Is it informative and easy to read? It should be. 4. Search Engine Positions Submit to as many free directories as you can find. Look at your competitors backlinks and find sites that you can also submit to. Develop some reciprocal links with related sites. What constitutes a related site is quite flexible so think carefully about these before committing to a link. Link with a wide range of sites with differing page rank values do not only choose those with high page ranks. The bulk of the links should be page rank 3 or 4. Develop a weblog attached to your site and keep this updated, at least once per week. This will attract the search engines to spider your site and will also attract in more links. Write and publish articles which will bring in large numbers of inbound links and by putting them onto your site will update and increase your content. Four basic rules have been outlined above which if carried through should eventually see your ‘wants’ gratified. However I have only skimmed the surface as each of these topics are several articles in themselves, but you should be able to easily find information about each of them. Take on board the advice and your site will be one of the successful ones.
Social bookmarking is a unique and revolutionary way for online users to store, compile, share and search bookmarks of web pages. In this new and modern system, Internet users save links to Web pages that they want to remember and/or share. Many social bookmarking sites have Web feeds, which are provided for their lists of bookmarks, including lists organized by tags. This service helps subscribers become aware of new bookmarks as they are saved, shared, and tagged by other users. As these services have grown more popular and have evolved further, these sites have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, e-mailing of bookmarks, web annotation, and groups or other social network features. Tips In Getting Started with Social Bookmarking Today, there are many social bookmarking sites on the Internet, and joining them is generally free. Probably the largest site today is del. icio. us. To register, simply click on the "register" link and fill in the information. Members of these sites should also install the two buttons on their browsers at home to make the process of tagging pages easier. Click on the help tab to find out more information. Most Bookmarking Sites Are User-Friendly Most bookmarking sites are free and very easy to use. It only takes a few minutes to join one of these sites. New members are usually asked to provide their e-mail address and a password. Members can post and review their bookmarks from any computer on the Internet. Individuals can also download and save all of their bookmarks for security. Bookmarks can also be easily transferred from one bookmarking service to another. Sharing is what makes social bookmarking so powerful. More often than not, it is Web user who allows their tagged bookmarks to be available for public viewing, and this results in links to sites of generally better quality. Some bookmarking sites allow members to rank the site's usefulness as well. Usually, the quality of a site over time, may be more easily discovered by recommendations from individuals rather than depending on standard search methods like Google, which usually measures the value of a site by the number of visits. How To Steer Clear Of Unscrupulous Bookmarking Sites And Methods According to industry analysts, social bookmarking can also be prone to corruption, misuse and collusion, and due to its rising popularity, some users have started considering it as a tool to use along with black-hat search engine optimization methods, to make their Web sites more visible. The more often a Web page is submitted and tagged, the higher the chances it has of being found. Spammers have started bookmarking the same Web page multiple times and/or tagging each page of their web site using a lot of popular tags, thereby obliging the developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites were forced to institute safety measures against spam, which caused some problems for people who use social bookmarking for legitimate, non-spamming purposes. In addition, there are also drawbacks to such tag-based systems as well; no standard set of keywords, also known as controlled vocabulary, no standard for the structure of such tags (e. g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning.
: In Software development services we use technologies like PHP, ASP and ASP. Net 2.0 to develop an impelling user interface, and software like MySQL, MS SQL Server 2005, Oracle, etc. to manage tailor-made database for a website's back-end operations. The integration of these web applications rakes in better prospects for online businesses. We have a lot of experience in the field of software development. No matter which industry you are in, we can create customized software that will meet your specific requirements. We understand that custom Web application development is not a one-off task. These will need minimum maintenance/support and generate business value, so that we remain your partner of choice for custom Web applications development and smart business. click for more information or visit webpromotionx/related-links/software_development. asp
: You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines. Now all you need to do is sit back and wait for clients or customers to come flowing in, right? Wrong. As the number of websites grow on the internet, it is getting more and more difficult for web sites, even excellent web sites, to obtain good rankings in the search engines. Nowdays it appears that in order to obtain good search engine rankings (somewhere on the first page for your catagory) you must have your meta tags, format and text just right, and then you have to get tons of other web sites to link to you. Even if you do everything right there are still numerous other businesses out there also doing everything right. Therefore, you still might not obtain good rankings. Even if you do obtain good rankings today, the search engines might change there way of ranking sites next week, and your site might well drop or even dissapear from the rankings. Additionally, it is estimated that nearly 200 million adults use the internet as a source to search for products, services or information, and this number is likely to grow each year. As the number of websites grow on the internet, it is getting increasingly difficult for web surfers to find the product or service that they need. As a result, web surfers are turning to online specialty or niche directories, such as the legal and service directories from Resources For Attorneys or the Lifestyle Directories from Resources For Attorneys, to sift through the numerous websites and locate the product, service or information that they need. Specialty and niche directories normally charge a small fee, $3.00 to $100.00 per year, for your listing. They are usually much smaller and have far fewer listings than the regular search engines. This makes it easier for you to obtain a good listing and it makes it easier for consumers that are actually looking for your service, product or information to find you. Additionally, there is a collateral benefit to listing your site in a directory. Most search engines count directory links as good links and this can sometimes increase your link ranking with those search engines, thereby improving your search engine listings. Although there is a cost in subitting to these directories the total cost of submitting to several specialty and niche directories is much less than the cost of yellow page, radio or television advertising and the benefits can be as good or sometimes far better. Finally, many of these directories allow you to submit articles, press releases, news storys and testimonials about your services. This can increase your presence and allow your customers to learn more about you, your service or product.
The internet is loaded with unique and interesting information, ideas, suggestions, and promotional gigs. All of the stuff you can find on the internet is fine and dandy, but does it really meet the need of putting cash into your pockets? Some are good, others are better, some spread wildly infecting everyone it touches. Sound familiar? Maybe it doesn't, or maybe it does? Puzzling, as infections spread they wreak havoc on every one it touches. Infections effect how you live, where you live, and so on. Free E-Books Viral promotions do the same thing to your business, only in a positive way. You create a situation so that you can infect as many people as possible. Devising and creating schemes to lure your reader into your snare, and than wrapping them up into you viral spiral. Some promote free ebooks. Free E-Books and Re sale Rights You create and compile free ebooks that give your victims large amounts of compelling, and highly useful information. Your victims are compelled to remember your business and name from the satisfaction they have received from the virus you have infected them with. Your victims spread your virus by using your e-book to give to others. Your victims want their brand on the e-book; you can offer them re-sale rights giving them permission to pass the virus onto their victims. Free Newsletter The virus you have created requires continuous feeding of knowledge to your infected victims motivated. Offer them another source of compelling, and highly useful information by devising a free newsletter and continue to feed your virus. Articles Archive page Allow your victims to feed at their own will by creating a repository of compelling information articles archive for you victims to fester further your virus. Give them permission to spread this information to other victims freely. Affiliate Program Allow your victims to share in the fruits of your virus by devising an Affiliate Program and allow them to join your affiliate program. Devise schemes, and tantalize your victims to spread your virus for you.
Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic. There is great value in true reciprocal links; however, if you manage your links pages properly, those pages can also bring you additional search engine traffic. List on Free Top Web directories and search engines Exchange link with your associates get one way link by article submission and blogs Using forums and including your sites link in your signature Reciprocal link exchange One way link exchange Link exchange really work, A Link exchange is a clever way to get hundreds or thousands of visitors to your website for free. The concept is very simple and the exchange process is easy to put into action. First, you join a link exchange program that includes individuals with websites to promote What is Link Exchange? In Link Exchange basically, we exchange-add our site link in your site and your link in our site. Get Listed on Free Top Web directories and search engine get listed on open directory project dmoz. org and dir. yahoo etc…. visit a big search engine and enter a keyword you feel is extremely related to your website. And related to your content and that have a list of partner links displayed on their website submit your website their. Reciprocal link campaigns There are many ways to get traffic. Reciprocal link campaigns are good. Reciprocal Link Exchanges can increase your website's visibility in search engines... If they are true reciprocal links. When making Reciprocal Link Exchanges, Make it count! For example, if your site is about web design, you will want to exchange links with other web site design, seo, web templates and resources related to the web When visiting sites for link exchange, ensure there is a link from the main page to their directory. If you cannot easily find their reciprocal link directory Look for links that read: -Links -Link Exchange -Link Partners -Link to Us -Add site -Resources Partner sites Traffic exchanges can expose your website to Internet users on a worldwide basis. As a result, the exchange can give your website a lot of hits Traffic exchanges are one of the best methods of getting exposure to your site on a limited or zero budget. The more quality exchanges you sign up for the more viewers of your website you will have.
As web promotion grows more and more popular everyday, so does over analyzing your stats, rankings, page rank, popularity rank, etc. We are all caught up in an analyzing funnel that seems to have no end in sight. Many of you who have learned how to promote your own website, seem to be forgetting the 1st and most important rule - keep promoting. Analyzing Is Over Ratted: As we all have our own methods to base our success online, we also have to make sure that we don't forget the fact that the more we analyze, the less we promote. Does This Sound Like You? - I like to re-check on a daily/hourly basis my Google search engine placements! - I go to Alexa everyday to see if my ranking has gone up/down! - I check my link popularity once a week, maybe once a day! - I check to see how many backlinks Google rewards my site! - I double check my site stats to see if the GoogleBot has been crawling on my site! If this sounds like you, you might want to re-think how much you are actually contributing to your search marketing efforts. See most people want to see their efforts being rewarded right away while loosing sight of the real agenda on hand. If you keep promoting and forget to check your rankings, placements, etc, when you actually remember to check your stats, you will be in for a huge surprise!!! It's better to explain it like this. Have you ever had a moment that seems like 1 minute took an eternity? On the flip side of that, have you ever had an entire afternoon seem like it flew past and you didn't notice the time? It's the same online. If you sit there and watch that minute go by, it will seem like an eternity to pass and nothing will have been accomplished. On the other hand, if you keep promoting your site daily and never pay too much attention to your stats, minutes will seem like seconds and hours will seem like minutes. You want to be too busy to even care about your stats. If you can accomplish that, you will see the rewards you've been after all along. I Don't Know Where To Go From Here? - Start finding better link partners. - Make contact with other like mended companies. - Swap services and advertising with others. - Read more articles about promoting online. - Join blog sites or forums to expand your knowledge. - Write an article, or an ebook. - Find good directories to submit your business to. There are literally 100's of ways to improve your search marketing strategy online. What I always say to everyone is this; "Web marketing isn't just one thing you can do, it's a combination of 100 different strategies all coming together and pooling into one web site." In Conclusion: Try and stay away from ANY stat whatsoever for 1 week and promote your business. At the end of the week, check to see if your progress is working. If not, learn new strategies and again, promote your site for another week. At the end of the week, check your progress. If you keep to this method of checking your progress, you are guaranteed to see different results every week as long as you promote your business once a day. It doesn't take much sometimes, it may only be 20 minutes a day that makes all that difference in your online promoting campaign. Until next time, keep promoting!
: Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submission can be a waste of money. You can get just as good a resultfrom submitting to free directories, or those that are free with a reciprocal link. If the directory is exceptionally good, the cost is low, and your directory ranking will be improved by paying a fee, do so if you wish. Personally, I wouldn't recommend you pay for what you can get free elsewhere. To start with on your submission campaign, in my opinion it is better to submit to those directories that will allow you to easily modify your listing. That way, you can correct mistakes and get your campaign down pat before submitting to directories that don't allow you to logon and modify your submission, thus saving yourself from wasting or reducing in value your efforts in those directories.What Directories to Submit To The best are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at info. vilesilencer/main. php? rock=seo-friendly. php. Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that encode their links are mostly useful for traffic if their Alexa Ranking is high enough. Directories that do not encode outgoing links will help your website's Search Engine Ranking.Deep Linking It can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories.Choose the Relevant Directory Category Most directories will have many categories you can submit your site to. Decide on the one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to the same or similar category in every directory, at least for your main page (also see Deep Linking above). This will increase the ranking of your site relating to the keyword chosen.Submit to Different Categories If the directory allows multiple submissions, and your website is relevant in several categories, submit to all the relevant categories you can. This will increase the number of incoming links to your website. Again, carefully check the terms of any directory before trying this to make sure it is permitted.Write Title Write the title for your website. Try to include a keyword you are aiming for ranking in in the title, but make the use of it appropriate, don't just bang a keyword in for the sake of it; you could get your site submission rejected.Write Description Describe your website in a way that will attract visitors. The length of your description will vary from directory to directory, but most will be under 250 characters. Some will allow up to 1,000 characters, and in those cases write the most comprehensive description of your site and its features that you can. It is a good idea to write several descriptions of different lengths, say from under 50 characters for a brief overview, to around 150 characters for a fuller description, up to 250 characters for a yet more comprehensive listing, and finally a full description as previously mentioned for over 250 characters. Keep your listing pertinent to your website, insert keywords where relevant and appropriate, but do not just submit a keyword listing, as most directories will reject your submission. Save all your descriptions in a text file, and just copy & paste into the descriptions boxes when needed rather than typing the same descriptions out again and again.Choose Keywords Again, as with the description mentioned above, the amount of keywords you can use will vary from directory to directory. Some will not give the option, some will allow you numbers of keywords, whilst others go by numbers of characters. Make a list of all relevant keywords for your site, from most important to least, and basically keep adding keywords until either you get to the bottom of your list (unlikely unless your list is really short) or you run out allowed characters/keywords. Check what keywords your competitors are going for if you need inspiration. This can often be done by viewing the source of a web page and checking the META tags. Again, save your keywords to a text file.Keep Track of Your Progress Keep a careful record of what directories you have submitted to, and your progress. It is far too easy to totally lose track of what you are doing, which does not help your linking campaign at all. The best way is by using a spreadsheet, such as Excel, to keep track of your campaign. At a minimum, you need to keep track of the following: Directory URL, Directory Name, Date Submitted, User Login & Password for those directories that allow you to alter your details and Response (accepted/declined). Other categories can include: Directory Alexa Ranking, Directory Page Rank (this will be for the home page only), Referral URL (if the directory will improve your ranking for referring visitors) and any Notes. If you are using the deep linking and multiple submissions strategies above, also keep track of what other pages you have submitted to each directory. Make a seperate entry for each URL submitted. For example, your spreadsheet columns could go as follows: Directory Name, Directory URL, URL Submitted, Referral URL, Login, Password, Alexa Ranking, Page Rank, Date Submitted, Response. I would advise keeping the list in alphabetical order, rather than order submitted, as that way you can check more easily whether or not you have submitted to a particular directory.
Your logo is a tangible representation of your identity and image. This means that whatever you decide to put on your logo – the colors, shapes, and even the lines – all of these should reflect the image you would want your target readers to remember you even for many years to come. It represents your values, your beliefs and the traditions you have in your business. That’s why you put so much effort in coming up with the right logo especially with your full color business cards. Here are a few ideas for your logo design that you can consider when you start creating your very own logo: Refinement This technique is more of a going-back-to-the-basics kind of thing. It reflects simplicity more than creativity when designing your logo. In fact, major corporations have gone back to this type of logo design that the classic trend that was so popular during the 70s is again one of the hits today. The technique is based on the basic geometric lines with a little visual twist. Especially with the advent of the computers and digital technology, the 70s natural geometric lines is definitely here to stay. Droplets This technique applies two or more droplets, making them appear that they’re coming together to act as one entity. It is usually reflective of a union and meeting of ideas, which is very expressive especially if you’re looking at a more technical and scientific design. Often, this logo design have flat shapes, while some have highlights or shadows that provides the feeling of a multi-dimensional effect in your design. Natural Spirals This logo design comes out when you use two elements together that creates a natural and less-contrived spiral shape. This technique is more of a nature-inclined rather than a computer generated design. The unaffected combination of seeming disarray and geometry in the design provides order and freedom simultaneously. Pop This is in response to the growing youth market that needs to have their own set of design structure. The youth have always been one of the driving forces that every business owner and marketer need to focus on. That’s why from the late 60s to the early 70s, the set of designs that came out to address the personality of the youth market have become very popular during those time. You can see this type of logo design resurfacing especially from companies that cater to the ever developing youth niche. There are a lot more logo designs out there that you can apply to create your very own design. The bottom line is to make each design that you pick embody what you value most in your business because that would be yours for a very long time.
If you are a person who likes to keep up with current trends you will know that it is important to have your own website. After all anybody who is Anybody Important has a website of their very own. However one of the dangers of having a website is that someone browsing on the internet might discover it one day and what is worse, actually pause to visit your site and read its contents! They might even be interested stopping for a while to read what you wrote in it, or want to buy the widget you thought might be good to sell as you have more than one of them. If you would like to reduce the possibilities of that happening be sure to follow these ten tips, and you can be sure that very few people will even know your website exists. 1. Choose an obscure domain name. Make sure the name you select has no relevance to the content of your site, to you or your business. Whatever you do make sure the domain name contains NO keywords that would indicate what your site is about and attract attention when someone searches for a site with your content or product. 2. Do not submit your website URL to any search engines, especially the big ones like Google, Yahoo, or MSN. Do not participate in any offers for your website to be submitted to search engines for free. 3. Never add fresh content or pages to your website. In fact it is a better idea to identically duplicate your content on every page. 4. Avoid reading anything about how to promote traffic to your website. One of the strategies might sink into your sub conscious, and you might find yourself promoting your site by accident. 5. Set up your website and then just leave it. Try not even to visit it yourself if possible in case your computer has tracking cookies. Any visits to your site could attract attention. 6. Make sure that you have a generic e mail address that you use all the time. An example of this might be a hotmail or yahoo address. Then when you write emails no one can track down your website through your email address. An address like me @mywebsite would just give the game away. 7. Even if you are passionate about writing, do not even consider writing an article and submitting it to a free article submission site such as Articles Beyond Better. The problem with submitting an article is that you have to put something in the resource box which tells other people who you are and how to visit your website and buy your widget. It’s amazing how just one article can be reprinted all over the internet, and read by people all over the world. That kind of exposure is very harmful to secret websites which do not want to receive any visits. 8. Do not put a blog or bulletin board on your website. This just encourages all sorts of visitors who want to read what you write and ask you questions. Some people often make return visits, or even become regular visitors to blogs, forums and bulletin boards. After all it would be terrible if someone actually ‘bookmarked’ your site and came back because they liked it! 9. Do not ever mention or put your website address on your business card, any promotional business material, or as a signature file on every e mail you send. 10. Choose an unreliable hosting service that has a bad reputation. In this way the server will not be up all the time, and people will not be able to access your site even if they wanted to. By following these guidelines you can be pretty sure that no one will notice that your website exists. I hope you have plenty of money though, and are not wanting to make any income from your website. The problem with a website that is un noticed is that you still have to pay your hosting server every month for the privilege of your website taking up space on their server even if no one comes to visit it.