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    Link exchanges what they can do for your business part 1

     

    For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other. What is the purpose? To build "link popularity" within Search Engines! What is the purpose? To build "link popularity" within Search Engines! How Does That Work? Well when someone types in your business within search engines, you will get 2 types of results. 1) Your optimized site & related topics listed by you into the search engines. 2) All the links back to you from other sites listed within the search engines. Number 2 is the important one for this subject: If your site is NOT "optimized" for great search results, a popular link could do just the same. "Optimized" - Look for articles on "Optimizing your site for search engines" Martin, PLEASE TELL ME MORE!!! Well, let's say that 80% of your visitors come from search engines. And let's say that the search engine just all of a sudden deleted you out of the engine! You will still get people coming to your site and searching your site with great link popularity. All the links back to you will STILL be listed in the search engines! Many professionals believe that you should only link to companies that have related discussions or information as your own! Me, always being the impartial one, I still try promoting link exchanges from all walks of life! You never know who will see your link and where! It's not only good for search engines! Huh? That's right, many link exchanges come from privately owned businesses, probably like yours. With this into account, once a visitor is satisfied with browsing the site, they may look for other resources! If you have links to your site all over the net, there's more of a chance some people will see it and visit your site! Please Note: When giving other companies your description of your link (Company Title) please make sure to be specific on your sites information! Here's an example of our text link: Title: Affordable Web Design & Web Site Marketing Tips URL: smartads. info Description: Smartads is here to help you expose your business to the world. SEO Services & Affordable Web Site Design for your online promoting needs. Web Site Marketing Articles to help you get more traffic to your site. That's it! Here are a couple of companies that promote link exchanges between all kinds of other companies: - linkpartners/ - addurlhere/ - marketzone. net/addurl-exchange. asp - smartads. info/links - reciprocallink/ - link-city/ - go4links/Web-Internet. htm - plainlinks/ These are just some examples. They are not listed here as the best there is, just some of the many companies out there! If your searching for companies to exchange links with, here's a couple of things to look for! 1. Look for buttons or links that say this: - Links - Link To Us - Reciprocal Links - Link Exchange - Directory (add your site and link back) - Resources 2. When looking through other link programs, make sure they say something like this: "Link to us and well link to you" Many sites often only have "Help us promote our site, link to us!" and they don't even link to you! Not to say this is a bad thing, but if I'm going to link to you, the least you can do is link to me! I hope this article has opened your mind about Link Exchanges!

         
    Link exchanges what they can do for your business part 2

     

    TO AUTOMATE OR NOT TO? For those of you who are trying to figure out if you should use an automated link promoter or just simply doing everything yourself: Linking software's are great (not really) I've tried 2 programs myself, and I must say that both attempts were a disaster! Now I'm not saying that eventually that there will be a perfect software out there to promote your link exchange program. Right now, here are some of the problems - The links that you will find are not relevant to your sites content. - Some links tend to be "Link Farms" that only harm your search engine performance. - You'll tend to get millions of porn sites! and so on... --------------------------------------------------- Here's a method that holds very strong when I look for link partners: --------------------------------------------------- When I find a great resource that has similar content to my site, I will browse through their ENTIRE "Resourceful Links" listed on their site and see if It's a good idea to link to them! --------------------------------------------------- Here's another method of doing this effectively for best results: --------------------------------------------------- If you happen to find a great resource, enter their entire "URL" in google. What you need to look for is this: "Find web pages that link to this-site" The Purpose Martin? Once you click on the "pages that link to that site" you will find sites that already have a great link program related to your site! Take advantage of linking to all the sites listed within that search on google! PLEASE TRY TO AUTOMATE YOUR LINK EXCHANGE PROGRAM! It gets very flustering for an entrepreneur like me who is trying to have a really good source of link exchanges, especially when I have to e-mail my companies information manually! Try adding a "Mail Script" that takes the link exchange information right from your site! You'll find that more sites will want to link to yours! Here's an example of what your form should ask: 1) Full Name: Martin Lemieux 2) WebSite URL: smartads. info 3) Title: Smartads. Info :: Marketing & Advertising Centre 4) Description: (250 characters or less) Smartads :: Learn everything about Link Exchanges, Search Engines Submissions, Advertising & Marketing Tips, Web Design, Special Canadian Sites. Promotion & Traffic Resources 5) Our link on your site: www??? 6) E-mail: [email protected] 7) Comments: 8) SUBMIT That's all you really need!!! Another little "Timbit", Give visitors your link information! Please add your "Link Information" that you would want visitors to add on their site! I've gone to too many sites were I had to spend over 5 minutes trying to find their "Link Exchange" information! Now I'm not talking about a link on your site to your link program, I'm talking about the information you would give to other sites in order to exchange links! Denying link exchanges! Get ready, it happens to all of us! Don't get upset when a company you just linked to has just denied your link exchange! Many companies out there has STRICT guidelines they are looking for. You may have not read their specific rules they have! Don't worry about it, take a note and move on. There's another 1,000 000 that will link to you so don't go have a drink from one denial! I know we all hate them but just remember, we've all got them! In the future, when you're put in a situation were you will be the one denying another site for a link exchange, just remember how you felt at the time and be considerate to the other by telling them WHY they were denied. I often replied to the site that denied my site to ask why my site wasn't accepted and often I am surprised to hear the reason. what they had to say! I hope this article has opened your mind about Link Exchanges!

         
     
         
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