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    A classified way to drive business to your web site

     

    There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That’s a lot of them! With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in the middle of the desert. You could have the greatest products and most attractive Web design around, but they’re worthless if no one visits them. There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad. More on that later. First, all Web builders and site owners should know the basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract the right Web surfers. You want what experts call “targeted visitors,” or people who are actually interested in what you’re selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules: Step 1: Optimize your Web pages. Webmasters in the know take the time to set their meta tags. These tags, or codes, are hidden keywords in the Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be “designer handbags,” “sporting equipment,” or whatever else you happen to be selling. These keywords tell the search engine to direct all handbag or sports shoppers to your site. Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses. Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about the site. Word of mouth is one of the best, and cheapest, forms of advertising on the planet. Step 4. Exchange banner ads with friends and with other companies that you do business with. Banner ads are those eye-catching designs at the top and bottom of Web pages. They’re like the billboards of the Internet superhighway. But with these online billboards, a simple click transports the Web surfer directly to your Web site. Step 5. Exchange Web links with friends and business associates. This, Webmasters and site owners, could be the most important way to drive Web traffic to your site. All of the major search engines rank sites by measuring how many links come to and leave from your Web site. So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement, the better chance your site will have to show up well in Web surfers’ searches. In other words, these links could be the difference between your site being listed on page 20 of a Google search results, or on page 1. Building better Web links and search engine results—that’s where classified sites come into play. Some of the most savvy classified sites on the market now offer Web links in their ads. These links lead right to your business’ home page. Not only are these links convenient one-click ways for more customers to reach your site. They also boost your search engine rankings. Of course, for business owners, classified sites have so many other benefits, too. • Unparalleled exposure. Classified sites are like online malls. Not only will you get exposure from shoppers coming specifically to find your goods. You get “spill over” attention from shoppers who came for another item but then start browsing through all of the other ads in the classified “mall.” • A new arsenal of Web sites. Having online classified ads is like setting up multiple new Web sites across the Internet. Unlike your own original site, these classified ads come with low-cost IT support, security, and advertising. • Incredible growth opportunities. Businesses and individuals selling on online classified sites pull in more than $1.95 billion a year, according to the statistics firm Kelsey Group. That figure does not even include money from eBay. • Money for nothing. As valuable as classified sites are, many of the best ones charge very little or absolutely nothing to set up your ads. Add up all of these numbers—250 million active Web surfers in the world, $1.95 billion in classified sales, and $0 cost—and your Web business is sure to come out in the positive.

         
    A free way to promote and profit viral marketing

     

    : It’s a horrible word isn’t it….marketing? No, only joking, I mean “viral” of course. Mention viral and one tends to think infection, illness and disease - or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good! What is Viral Marketing? As the name suggests, it’s a way of spreading your marketing message from person to person, rather like the flu virus is passed on. You give the germ to, say 5 friends/colleagues/family members, who in turn each pass on the bug to 5 more (5x5=25), who then spread it to another 5 (25x5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125. The classic example of viral marketing is Hotmail, one of the first free Web-based e-mail services. The strategy is simple: 1. Give away free e-mail addresses and services, 2. Attach a simple tag at the bottom of every users email message sent: "Get your private, free email at hotmail" and, 3. Then stand back while people e-mail to their own network of friends and associates, 4. Who see the message, 5. Sign up for their own free e-mail service, and then 6. Propel the message still wider to their own ever-increasing circles of friends and associates What makes marketing ‘Viral’? A viral marketing plan usually has some or all of the following basic elements: 1. Provides a product or service free 2. Makes for easy transfer of the message to others 3. Allows easy growth from small to very large 4. Exploits common motivations and behaviours 5. Uses existing communication networks 6. Utilizes the resources of others Let’s look at each of these in turn. 1.Provides a product or service free “Free” is the most persuasive word in marketing. Most viral marketing campaigns give away a product or service to get peoples interest. Free email service, free software, free information etc. Then, when you have their attention, when you have their trust, sell them something. Hit them with a sales pitch first, chances are they won’t be interested. 2. Makes for easy transfer of the message to others Viral marketing works so well on the internet because quick communication has become so easy and cheap. Your marketing message must be simple so that it can be passed on without loosing its effectiveness. The simpler and shorter the better, remember the hotmail example: "Get your private, free email at hotmail. " 3. Allows easy growth from small to very large To grow rapidly, the necessary infrastructure must be available. The best viral marketing makes use of the resources of others. This was the only weakness in the hotmail example, the service required its own mailservers. Not a problem with the resources of Microsoft behind you, but for mere mortals like you and I, best to plan on spreading the message using others recourses, see number 6. 4. Exploits common motivations and behaviours What motivates people to use certain products or services on the web, and to recommend these to their friends? The practicality of a product, sure, but more than that – the desire to be popular, thought of as cool etc. Greed also motivates, hence the power of the word ‘free’! 5. Uses existing communication networks Most people have around 5 to 12 people in their close network of friends, family and work colleagues. On the internet, nearly everyone has email addresses in their contacts list, and favourite websites stored in their web browser. Utilise this fact in your marketing campaign. For example, when you give away a free product, ask the recipient to provide the email addresses of others who may be interested. 6. Utilizes the resources of others Get your message into other peoples emails and onto others websites, that way their recourses are being used, not yours. And once your campaign has enough momentum, sit back while your customers do the marketing for you. Conclusion Viral marketing costs very little, in fact if you go to the right places it can be free. Given that, and the huge potential benefits, you marketing campaign really should catch the viral marketing bug! How can Viral Marketing work for you? Find out here: gosurf. ws

         
    A great way to get cheap and instant traffic

     

    Buying ezine ads is relatively cheap and it allows you to get visitors to your site almost instantaneously. To be successful, you have to advertise in quality ezines with an audience that is a close match to your own target market. What are the big advantages of ezine advertising? * Low cost: Buying ezine ads is much cheaper than for example banner advertising and the yield is much higher. * Targeted Visitors: Advertise in ezines with an audience that is interested in the theme of your site and you will get a fairly good conversion rate -- more of these visitors will buy from you, click on your affiliate links... * Negotiable: Most ezine publisher will allow you to negotiate price and ad placement, especially when you are buying ezine ads on a regular basis. * Life-Span: Old ezines are archived and remain accessible -- you keep on generating traffic from ezine ads you bought weeks or even months ago. Great sources that will help you to find the right ezines * The Ezine Directory * Ezine Search * New-List * Use the Search Engines - For example, search for: +newsletter +yourProduct If you want to get good results with e-zine advertising, you have to do it properly. Don’t just jump in without really knowing what you are doing. Plan your campaign and do the necessary legwork. Tips for buying ezine ads * Get your ads in front of a highly targeted audience -- that’s probably the most important point. Do your research and subscribe to ezines that seem to match your target market. Make sure that the content is of interest to your audience. * Advertise only in high quality ezines: Verify if the ezine is providing valuable content. Check the ad / content ratio. Some ezines are stuffed with 80% of ads and a tiny little bit of content. Don’t waste your money on them. * Who else is advertising? Are they selling similar products or services as you? If yes, then you probably found a "winning" e-zine. * Where do they put the ads? The best place is just before the "feature article" * Do they offer classified - or sponsored ads? Sponsored ads are a bit more expensive, but they are also more effective and well worth a few extra bucks. * Check the price tag. Your investment has to make sense from a financial point of view. Start with cheaper ads. They probably won’t give you lots of traffic, but they are absolutely ok to get started and for testing. Ok, you found some great ezines for your advertising campaign? Great, now it's time to write your ads and to start contacting ezine publishers. Some tips on writing great ezine ads You only have a few seconds to convince the reader. So your ad has to stand out of the rest -- be original and different. Pay attention to the following points: * Write an attractive headline. Hit the reader with your biggest gun - your most compelling benefit. But don't cross the border. If you hype too much, you will loose your believability. * The reader has to act immediately on your ad -- i. e. clicking on the link to your website. In order to make the reader click, create some kind of urgency -- mention that your offer is valid only for the next 3 days, offer a free eBook for the first 100 subscribers... * The layout has to be appealing and simple to read. * For easy reading, the text lines should not be longer than 65 characters. Measure the response of your ads. Make slight changes (only one change at a time -- e. g. modify the headline) to your ad and repeat your campaign. Did you get more visitors or less? Did your conversion rate go up or down? Internet marketing is all about testing, changing, tweaking, testing, changing... -- always try different things and measure the response. Buying ezine ads is a cheap way to generate targeted traffic. Carefully choose the "right" ezines -- this will make all the difference between success and failure.

         
    A secret way of getting traffic

     

    If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from? One of the better ways to get traffic for your site is to submit your site to the many directories that exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy. In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category. Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (dir. yahoo), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year. The MSN service is $49 US, and it functions more like a search engine submit service. Their submission service includes inclusion in their own small business directory. DMOZ, on the other hand, is free, but because it is operated by volunteers, it could be awhile before your site is included. Your best options are to submit to DMOZ and pay for the MSN and Yahoo! services. But why should you spend money? Can't you just optimize your site for the search engines? You can, but not everyone goes to a search engine for what they are looking for. For example, if someone is searching for gourmet dog treats, they may not use a search engine. Instead, they might go to one of the online directories and look at the listings, much like someone would use the yellow pages in their phone book. Your investment in gaining inclusion in the online directories will pay off for you in a multitude of ways. 1. You will increase traffic to your site. Your site will be included in the online directories, as well as the search engines, and this will help you gain traffic as people search directory listings and find your website. 2. You will increase the number of backlinks to your site. If the directory pages are listed in search engines, the link they provide for your site will be listed in the search engines. This benefits you by creating more ways for people to find your site. Ultimately, this will provide more traffic for you. 3. Submitting to directories is a quick way to gain links. Optimizing your site for the search engines is very difficult and time-consuming. It can take a lot of time to learn how to write for the search engines. In the meantime, any links you can get will help you with the search engines, and submitting to directories will get you links. 4. Submitting to directories is relatively inexpensive, and a good investment. As stated earlier, you can submit to Yahoo! and MSN for less than $350. DMOZ is free. If you run a search for online directories, you will find many more where you could submit inexpensively, or even for free. In short, submitting to online directories is one of the best ways for you to build traffic to your website. In the end, you need traffic to survive online. So get started!

         
    A simple guide to analyzing all those web traffic ideas part 1

     

    : There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans. Confusion, deception, hype and downright dishonesty abound on the world wide web (www). I should know. Like tens of thousands, perhaps even hundreds of thousands of people before me - I've been caught. And it is highly probable that so many more will continue to be caught in the future unless something is done to stop it. The www is the new frontier for those who seek to make money from inexperienced people. It's quick, it's easy and it is so impersonal. Specifically, I am talking about the selling of high priced junk information (often referred to as "reports") to unsuspecting customers. It's almost the perfect robbery. Newbie website owners beware! There are hundreds of con-artists and specious operators lurking out there in cyber space. They are just waiting to pull you into their clutches. How do they do it? OK. What is the one thing that every new website owner has to have? Answer - traffic. Pure and simple. If you don't have traffic, you might as well not even have a website - unless, of course, you just enjoy looking at it yourself. Your quest for traffic demands that you seek knowledge from those who profess to have it. And that is the root of the problem. It seems that every second website seems to be selling information on how to improve your website. With so many experts, who do you trust? Oh you can read the sales "blurb" (yeah, I know, my site has "blurb" too. All websites use it) and be wooed by all the so-called "facts" but who is offering the information and does it really work? How do you separate credible information from useless junk? There certainly is plenty of junk out there.

    There appears to be an increasing number of self-styled gurus professing to know exactly how to drive that precious traffic right through your site. In fact, if you believe everything they promise, you will need to install a set of traffic lights on your site just to control the massive flow. (Or so they would have you believe!) Your quest for knowledge can very quickly send your credit card into debt hyper-drive, or, I should say, hyper-dive! Just enter your details and zap - here it comes. It's the answer to all your www dreams. (You wish!) Let's examine some of the things you need to be vigilant about: The information you pay for might be:

    1. - widely known among experienced net users - but not by you. If you want to pay for this information it might just be worth it to "fast-track" your education. In other words, you will be paying for fairly basic information but you will learn something from it. In that respect, the information can be good because you can learn from the experience of others. Many "special reports" and "secrets revealed" fall into this category.

      However, some clearly do not. (PS: What type of credit card do you have?)

    2. - available FREE all over the All you have to do is look. "Seek and ye shall find". If you are lazy and you need to be spoon fed then there are any number of hunters out there who will line you up in their sights. The information is probably current and will work but why pay for it when it is so abundantly available at zero cost?

      (PS: What is your credit card number?)

    3. - "old hat" information. The internet moves at such speed that what worked several years ago or even several months ago now doesn't work at all. This type of information is totally useless and should be avoided. Often this ancient information will even contain broken hyperlinks. Now that's a real turn off. It says so much about the quality of the information being provided.

      In reality, this type of information is just a collection of worthless old junk, like a shoe with a hole in its sole. (PS: When does your credit card expire?)

    4. - a precursor to spending even more money. This little technique will whet your appetite just enough to entice you to spend lots more money. Some "wealth creation" seminar presenters use this technique. It's just bait for the "real" information which, of course, is far more expensive. "Caveat emptor" - let the buyer beware! (PS: What are the three ID numbers on the back of that credit card of yours?)
    5. - Steering you to other sites offering "fixits." This is something like point 4 above, except the information provider suggests you go to a third party (a "friend" - more on this in Part 2) to purchase more programs or more specific information. Often these recommended sites can offer expensive or time consuming programs. (PS: Now, just press submit.)
    6. - credible and/or valuable. This is information of the best kind. Usually it will contain "cutting edge" ideas that are currently working on the However, your ability to source this information from the many traps above will range from difficult to almost impossible.
    The biggest trick used by con-artist "gurus" is their ability to "dress up" the information they are offering to make it look like something new or different. It's a bit like the old pyramid selling schemes that do the rounds with monotonous regularity (or the letter offering you millions of dollars from Nigeria just for giving them your bank details!

    Can you imagine anybody doing that? Well, plenty do!) Plenty buy the "dress-ups" too. Same old information, different name. Another thing you need to be aware of is the amount of "fluff" or packing that surrounds the real subject matter. Often there can be several pages on the main idea and several dozen pages of near useless information to make it appear bigger. I recently purchased a report of just 19 pages.

    It contained just one dubious idea that could have been presented adequately on about half an A4 sized page. The rest of it was pure packing and completely useless twaddle. The cost? I hate to admit it - $39.95 US. Ouch!

    I have even heard of some training manuals on offer claiming that they contain five hundred pages (plus) of "cutting edge" information. You would think that represents a lot of information. It was certainly advertised as a "definitive" web-building and traffic steering "master" tutorial. I later learned (from another source) that the pages are only printed on about one-third of the available space and that the font size would be very beneficial for extremely sight impaired readers.

    That makes it a very expensive tutorial. I'm pleased to say that I didn't buy that one. You need to be wary of these things. Part 2 of this article contains further hints which will enable you to detect whether an offer of increased website traffic will be worthy of purchase or not. If you enjoyed Part 1, don't miss Part 2. Part 1 and Part 2 of this article are covered by copyright. However, both parts may be freely used providing there are no changes whatsoever to the content and the following resource box remains intact.

    PS: If you think this information might help a friend from falling prey to these dubious practices you can send them a copy of this article (or any related parts) or direct them to the website URL above. Let's get the word out and put a stop to this.

         
    A simple guide to analyzing all those web traffic ideas part 2

     

    : Just to recap - Part 1 of this article outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed Part 1 you will still be able to view it by clicking on the links appearing in the resource box at the end of this, Part 2. Here are a few little hints that might let you know, in advance, that the "special report" or "secret information" you are being offered to "build" your website and "flood it with traffic" might not be so special or secret after all:

    1. - Ask yourself this: If the information is so special or secret why is it being sold to anyone and everyone who has $19.95 or $29.95 or $39.95 or whatever price is being asked? With the speed that information moves on the www, pretty soon it will be no secret at all - even if it truly was in the first place!
    2. - A fancy name: The fancier the name the greater the probability that what you are being offered is just a cobbling together of widely known, FREE or old information. The thing to watch out for is the tying together of a well-known name or technique with an obscure one. (I could name examples, but that would really make certain people most unhappy.)
    3. - Repetition of negative terms such as "no BS": I assume everybody understands what "BS" is. If, in fact, it were not BS, why would anybody go to such great lengths to say it is not? My advice is to stay away from anything using this type of description. If it walks like a duck and it looks like a duck and it quacks, well... chances are it really is a duck! Trust your instinct.

      Other things to be wary of are poor spelling and grammar. That should basically suggest to you that the quality of information will be just as poor.

    4. - Have a time limit attached: Usually the time limit is, wait for it... midnight on exactly the same day that you are viewing the information.

      Funny that! Now why do you think that might be? You guessed it - to push you into purchasing now rather than later. This is impulse buying. Strike while the iron is hot (note: in this case, you are the iron!). Try this: If you are so impressed by the offer come back the next day and see if the offer is exactly the same.

      Midnight again, huh? Hmm...

    5. - Have a bevy of "bonus" incentives attached: Now why would this be? It's to make the offer look BIGGER than it really is. Often the bonuses are nothing more than flimsy bits of information. Sometimes they are just sales pitches from other marketers. If the offer you are looking at does not stand by itself without bonus number one through to five, six or seven (I have seen up to 12), why purchase it? This is almost an admission by the copyright owner (or the cobble-together owner) that their product cannot stand alone for the price that they are asking. It's a trick!
    6. - Any outrageous claims: These are designed to appeal to basic human greed. Greed can often blind you from reality. Anything that makes promises like "guaranteed to make you $10,000 in the first three months!" or "your hit counter will almost explode with the extra traffic!" are appealing to your greed and not your common-sense.
    In reality there is no magic formula to building a website and directing traffic through it. Like any business venture it takes time and effort. After you have expended that time and effort then yes, the time you spent and the effort you put in may well decrease or even become exponential. But don't hold your breath in the meantime.

    Even testimonials and recommendations from other "independent" people and internet marketers should be viewed with a certain amount of caution. Many testimony and recommendation givers are "affiliates" (remember the "friend" from Part 1?) which means they earn commissions from the sale of the product. Why wouldn't they endorse something they stood to make money from? The best testimonial or recommendation check you can do is to seek out the person giving it and ask them if they have any association with the person who is using the testimony or recommendation.

    Ask if they are an affiliate or if they have a vested interest in the product. You can do this quite innocently and nicely. If they are genuinely impressed by the product and what it did for them, they will probably be pleased to answer your enquiry.

    Just a little word of caution here - if you are asking somebody for help don't put them through a trial. A simple email will suffice. Keep it short and to the point. Don't be too concerned if there is no reply. People get dozens, even hundreds of emails every day now. I know I do. It would seem that there are just as many self proclaimed "experts" out there on the internet telling others "how to do it" as there are those actually "trying to do it." Sure, there are some credible people offering good advice (most often at quite a price too) but there are so many others offering absolute rubbish. How can you differentiate? The simple answer is that often you can't - until you actually get what is being offered. Then you realize. Oh-oh! Too late! It's junk! If you don't get what you believed you were paying for you have every right to ask for a refund. However, this is not a method of receiving good information for FREE. Falsely asking for a refund on something that really did help you will bring your own integrity into question. Being fair is what it is all about - fair information for a fair price - an even two way exchange.

    In summing up, website "newbies" are soft targets for the latest brand of snake-oil cyber salespeople. They are certainly out there. Think of it this way: you are searching for the Kings and Queens and Aces in the deck.

    Along the way you will find fives and threes and twos and sevens. You will even come across the Jokers. It's up to you to try and sort them out. My advice is this: examine the information being offered then wait a day or two and come back to it. If it still looks as good to you the second time round and doesn't reek of some of the descriptions above, consider buying it. (I would even give the same advice for people visiting my own site.) Like me, you will soon "wise up." Along the way you will probably have to give your credit card a nice little "top up" to pay for your mistakes. Purchasing e-books, special reports, secret documents and the like to learn how to increase traffic to your website is very subjective. The only way to measure the value of what you receive is to assess it against the "blurb" (see Part 1 ) used to promote it and the price you paid for it. As I mentioned above, both parties must be fair. Just be wary. If you know a website owner struggling to develop their site, this information could help them save a lot of money, not to mention that awful, sinking feeling that you have been duped. The money saved can then go towards some positive steps to develop their site. Heaven knows there is enough junk out there that will do the reverse. Some of it is sitting in my in-tray. Part 1 and Part 2 of this article are covered by copyright.

    However, both parts may be freely used providing there are no changes whatsoever to the content and the following resource box remains intact. PS: If you think this information might help a friend from falling prey to these dubious practices you can send them a copy of this article (or any related parts) or direct them to the website URL given. Let's get the word out and put a stop to this.

         
    All hits are not created equal

     

    After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic! Without website traffic it's the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide it in your basement where nobody can see it. Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get "hits" to their sites, but they fail to realize that all "hits" are not created equal. In their quest to get eyeballs to their websites, most online operators don't realize there's a big difference between driving "general" traffic to your website and driving "targeted" traffic. Just getting any traffic is the same technique TV advertisers use. They flash ads on the screen in front of people who can't afford or don't need the advertised product. Since general advertising can't hit specific targets, they hit everyone and hope that someone in their target audience is actually watching at that moment. Spam, banner ads, "safe-lists" and similar traffic techniques fall into this "general" category. "Targeted" traffic is made up of people who are genuinely interested in what you have to say or sell online. These people either share the same interests or have an immediate need or problem they are trying to solve. "Targeted" traffic is best because the people hitting your website have a much higher likelihood of actually making a purchase. Targeted traffic comes from people following recommended links on other sites, typing in relevant keywords into the search engines, or even reading articles you've written on a particular subject and then clicking over to your site for more information. If you don't already know where to find the best sources of targeted traffic for your website, you will need to experiment with lots of different sources to find the ones that bring visitors who give you the most "bang for your buck." The fastest way to determine which avenues provide the most targeted traffic is by using an "ad tracker". An "ad tracker" is a simple program, residing on your web server, that tracks how many visitors your site gets from a particular source and how many of them purchased. Though it sounds simple, most businesses don't do this! Most businesses can't tell you their visitor to buyer conversion percentage and, therefore, don't know exactly how much they can invest in traffic generation and remain profitable. Whether you pay for your website traffic with cash (pay-per-click search engines, ezine ads), or you pay for it with the sweat of your brow (article distribution, free search engines), you must identify your best and most profitable sources of targeted traffic that convert into buyers, subscribers, or leads. Failure to identify and track where your buyers come from and then calculate how much they really cost you ultimately translates into failure for your online business.

         
    Amazing ways to boost traffic to your website and make sales

     

    1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. 2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything. 3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them. 4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines. 5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money. 6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers 7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam. 8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts? 9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have. 10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc. 11. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 12. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

         
    Analyzing website traffic part 1

     

    Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis. These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site. There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic. The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis. The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been. This article concludes on: Analyzing Website Traffic Part 2

         
    Analyzing website traffic part 2

     

    This is the final part of a two part article explaining how you can analyze your website. Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page. As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign. Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page. After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is. However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations. Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

         
    Are traffic exchanges worth to subscribe

     

    I am getting a lot of questions from active members in my downline that they don't see the use of using traffic exchanges because they spent a lot of time surfing for credits. As the word is saying traffic exchanges will deliver traffic. The more traffic exchanges you subscribe to, the more your link, banner or even squeeze page is seen and the more chances you have in selling your product, your services or subscribe members. In network marketing there are two items very important, a product or a service and members. If you don't recruit members in a membership program then you'll never get commission out of a matrix and you’ll never sell yourself or a product. Suppose you have your own product. Wouldn’t you like your product to be seen by as many potential customers? You can only achieve that by advertising your product. Off course when you have money enough you can spent a lot on traditional advertising but question will be if your product is going to be seen by a target audience. Traffic exchanges are used extensively by people that are operating in Internet Marketing. It is also a fact that only 3 percent succeed in this industry. If you target your product, which aims to those failing marketers, than you’ll have a great chance of succeeding in selling your product or service. Programs that say you don't have to recruit, you don't have to sell are in my opinion bullshit. Excuse me for my words but everyone wants to have attention and everyone in business relies on more than one customer or more than one product to sell. Off course recruiting is not relying on traffic exchanges solely, you can recruit in a different ways, but fact is that you’ll get your first sign ups out of frustrated or failing marketers. I have been taught that I have to surf for credits (as a free member) for about 20 minutes for each exchange on a daily basis. I have subscribed to about 42 traffic exchanges, so in my case it would be 14 hours of surfing on a daily basis. However there are tools out there that can load multiple traffic exchanges at once and reduce the time to spend on surfing. A small calculation: If I surf three traffic exchanges for 30 minutes at the time, then I am done in 7 hours of surfing and will get at least 100 credits per engine. The site you promote is going to be seen 4200 times a day on the traffic exchanges. So you’ll have 4200 chances that your product is sold, or you’ll have the chance that 4200 members are signing up. Let’s say you only gain a 1% return that is 42 members a day or 42 products sold per day. If I sell a book for $ 10.00 then my revenue will be $ 420.00 for 7 hours of surfing. $ 420.00 a day is almost $ 3000.00 a week. And I am only targeting on 1% of 4200 rotations of my sale page. In case of members 42 members a day 294 members a week can reduce your own surfing abilities a lot. Members that sign up under you will deliver you credits and therefore you don’t have to surf that much anymore. The more traffic exchanges you use, the more URL’s for programs you can use (FREE members are limited in displaying URL’s) the more exposure you get for this. And if you use more than one source, traffic exchange, advertising or marketing techniques you can really earn a marvellous income. Is 7 hours a day worth $ 3000.00 turnover a week? I do believe so. I think this article describes why it is necessary to use a traffic exchange. You can find the list of traffic exchanges on janhultermans/trafficexchanges/default. asp

         
    Are you having a hard time getting traffic to your new website

     

    The biggest question site owners are asking these days is "how do I get traffic?" It is definitely much harder with the growth spurt of the Internet, however it's not impossible! There are TONS of ways to build up your traffic. Here are some of the most common methods. 1. Learn Search Engine Optimization - this is probably the most important way that you want to get traffic and probably the hardest too. Search engine traffic is highly targetted traffic of people who are searching the web for a specific item. If they get to your site after searching for it, you're almost guaranteed a sale or at least a "bookmark for later". lot of ebooks on the subject 2. Trade links with other sites - It's important to get your site name out there. So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site. 3. Post on message boards - When you post on highly trafficked message boards, BE SURE to put your site link in your signature! This is a highly effective form of marketing, especially if the message board you are posting at is relative to your site content. 4. Use email signatures - Make it easy for your customers to contact you! When they write to you and ask for more information, be sure that you are using a signature with your site URL and name inside of it. That way if they want to retrieve it later, it's easier for them than having to memorize your URL and open a web browser. 5. Join Yahoo Groups - This is pretty much the same as message boards. Join groups that pertain to your site's content and advertise (but don't spam!!) your site there. 6. Post on free classifieds sites - Sites like Craig's List or other free advertising classifieds sites will accept your site for free! Just do a Google search for "free classifieds" and you'll see a ton of sites come up where you can promote your site! 7. Buy ad space - If your monthly budget allows, you can buy some ad space for your site. Find another site that pertains to your site's content and ask them what their advertising prices are. 8. Hold auctions - Ebay gets TONS of traffic a day, while you're not allowed to post your site URL within your auction listings, you are allowed to put it in your "about me" page. So think about listing some of your products as auctions and advertise your URL. 9. Offline advertising - Get custom t-shirts, bumper stickers, car decals, etc made for your site URL. Then whenever you are out in public, you are passively advertising yourself! 10. Submit your site to directories - If your site is a site about "fishing" for instance, do a Google search for "fishing directories" and see how many directories are out there that pertain to your subject matter. Most of these directories will allow free submissions. 11. Write articles - Writing articles that pertain to your site is another excellent way to get your site out there. Just write a short, informative article of 5-6 paragraphs and submit it to any site that accepts article submissions and make sure that your article includes a link back to your site in your "author biography". 12. Submit press releases - Even if your site is a small work from home site (i. e. "Susie's Candles") it IS newsworthy! Let's say your candle site released a new candle called "Vanilla Cream". Submit a press release about it, I'm serious!! A good place to start is called prweb Or you can do a Google search for "submit press release" and a zillion other sites will come up. 13. Have great interactive content - People will bookmark your site if you have interactive and dynamic content. Have polls, message boards, interactive games, news items, guest books, item of the day....whatever! Just make the site relevant and have good SUBSTANCE in your site content. Don't overload it with silly animated graphics, sounds, etc. That just makes it look like you had nothing else to fill your site up with but this annoying stuff. And Flash intros are only good if you are two years old and need to see flashing lights and colors. Most of all they are slow loading, and people generally click away if they see Flash.

         
    Articles a low cost marketing and traffic method

     

    Today I’d like to talk about how having your own secret article source can promote your business with only an hours work every day like no other method you’ve tried before. From any keyword suggestion tool, you will see the numerous searches done for a particular keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords are displayed. This is one method that leads traffic to websites with keyword-rich content. One secret to getting that content is using Articles. There’s no two ways about it. Content is crucial. I can’t impress it enough. You found this article, didn’t you? That is why submitting articles should be one of the most utilized media methods today. Internet surfers just can't get enough of information on various topics or subjects. Providing information through articles is a surefire way to drive hot traffic to your web site. Again, let me tell you more about why this method is so great. Here are the benefits that writing articles can give your Internet business. 1. It's absolutely free. Too good to be true? Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. 2. Your website will be noticed in a short period of time. Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget to include your resource box or byline. 3. Obtain back links automatically. When you submit your articles to directories, any other websites that make use of your article link back to your. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website. 4. Improve your reputation. As an online marketer or doing business online, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. What better way to show that than by writing articles that feed your customers appetite for information? What’s even better is that secretarticlesource offers tons of keyword rich, topical articles every month. In fact, they even offer a submitter that will help sign you up for article publishers and you can submit to hundreds of articles in one day. Simply take an article from their monthly supply. Re-write it slightly to make it unique and branded to your site. Submit and keep submitting new articles and in no time you’ll go from underground to mainstream with your new low cost secret article source driving traffic to your site. I dare you to try this.... Take 15-30 minutes every day. Pick just one article a day out of the hundreds they offer every month. Modify the article to be unique and branded to your site. Add your links throughout, add a new lead in paragraph, and change some of the words so that it's one of a kind. Take the submitter that normally sells for $97 but they are giving you as a member. Spend as much time as you want submitting to hundreds and hundreds of publishers. The result is this: If you do this every day and submit to at least 50 publishers, you’ll have 1500 sites linking to yours within a month. Now how else are you going to get 1500 quality links a month at the price we offer? Don’t you think it’s worth a try? Now if you submit to 200 everyday you could have 6,000 links pointing back at your site. When could you ever say that about your website? As if that weren’t enough. All those visitors are now seeing you as an expert who knows the market. What do you think that does for sales? You can find out for yourself or let the current members that already know the benefit outsell you and their competition. Check out secretarticlesource today.

         
    Basic techniques to generate traffic from search engines

     

    Traffic -- And lots of it! It is the dream of every netrepreneur. After all, without steady stream of visitors -- or should I say “potential customers” to your web site, how will you earn your e-fortune? The first place most e-business start-ups go when they need a quick traffic fix is the search engines. And rightfully so! After all, a top ranking position in one of the major search engines is an effective way to increase the traffic to your web site without spending your hard-earned advertising dollars! Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your web site via a search engine. However, you should also know that statistics show that most web surfers never search beyond the top 30 results they receive. With that in mind, it is clear that a top position a top position should be the goal of any savvy site owner. But top spots are no longer achieved by crossing your fingers and blindly submitting your web site to 900+ search engines and directories using a free submission servicepetition for top spots is getting fierce, so it is important that you learn the “right” techniques if you want to ensure that your web site is well ranked... and it is very important that you do so while this great advertising medium is still FREE! As I said before; for high traffic generation to your website, it is very important that your web site ranks in top spots in search engines. You may ask “What are the search engine looking for when they rank my web site?” Well, although each search engine uses different set of algorithms to rank web sites, but generally speaking, however, here are some of the main factors currently being considered by the search engines. 1. Link Popularity Alta Vista, Excite, Lycos, and the web pages search promotion of Yahoo! use a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. This is an extremely powerful traffic generation tools because: Reason # 1 Building a well thought-out linking strategy is a powerful way to attract large volumes of high targeted traffic! By putting your web site on every major web “intersection” where your target market meets, you will ensure that your web site receives a steady flow of qualified potential customers. Reason # 2 Links are equivalent to recommendations! They established credibility even before the visitor reaches your web site, dramatically increasing the likelihood that they will buy. Think about it... David arrives at his favorite web site and notices that they have posted a link to your web site. He knows and trusts his favorite web site and therefore assumes that, because they have a linked to you, your business must be credible too. He clicks through the link to your web site and is immediately open to offers you present him with. Why? Because your credibility was established before he even arrived at your homepage! Reason # 3 Since many search engines now factor link popularity into their ranking decisions, your linking strategies are all that much more important! If you want to be ranked as high as possible in search engines, you now need a factor in your link popularity – and, as you already know, earnings a top spot in the major search engines is key to increasing your web site traffic. Obviously, developing a linking strategy that generates a high volume of targeted traffic to your web site is not an overnight process. It will take you anywhere from two weeks to six months to secure quality links you need. However, I promise you that it is worth the effort! Once you have done the initial footwork, the links that are established will remain on these web sites for years to come. Your perseverance will pay big dividends in the form of a continuous flow of targeted traffic generation. 2. Your Domain Name A domain name plays a vital role in traffic generation to any web site. Domain names rich in keywords will rank higher in search engines because search engines love URL’s that are saturated with keywords! Brainstorm keywords and key phrases for your web site and then use them to create a catchy URL... or load the domain name with your best keywords to get ranked higher in the search engines. 3. Key Word Density Keywords definitely refer to the number of times your keyword appears throughout your site. Your keyword density is a factor that is heavily weighted by search engines, so it’s very important to make strategic use of your keywords. So, these are the golden facts and tactics through which you can drive high traffic to your web site. I should also mention that you do not expect to enter a couple of your top keywords into the search engines and instantly start making money through your web site--- that is very rare. But yes, you can really make high traffic through search engines without crossing the line into “keyword stuffing” and with a little time.

         
    Belong to the exchange club for website links that is

     

    When used sensibly, website link exchanges can draw an exceptional amount of website traffic and greatly increase your search engine outcome. Nevertheless, remember that too many link exchanges can be harmful. You do not want your website clogged with other website links. This can look tacky and cause visitors to turn away from your website almost immediately. You can write to other website owners and ask them to place a link from their website to yours, but there are a few rules of etiquette you should follow. When you ask another website owner to place a link on their website, remember you are asking them for a favor. They are under no obligation to comply. If you are asking this favor from a website with more traffic than your own, this can greatly improve your link popularity and generate more website traffic your way. If you decide to become a member of a website club that exchanges links, do your research carefully. Here are the top five tips to get you started with your website link exchange: 1. Show respect. When asking another person to place a link for your website on his or her website, be sure to ask nicely. It is very important to remain respectful. Never sound demanding or brag about how great your website, products or services are and how the person you are asking would benefit from granting you this favor. Do not make it sound like they need you. Also, do not ask many questions or attempt to flatter the recipient of your request. This may make them to delete your email inquiry immediately. Your request should only run between 2 - 6 sentences, not half a page. Be polite when asking, but do not over do it. You do not want to sound like a fraud. 2. Make sure you proofread your request. Before sending out a request to another website, check your grammar and spelling. You want the recipient to see you as a professional, not as a person who cannot spell correctly. Spelling errors and bad grammar can kill any opportunity to promote your website quickly. Avoid using slang in your request. Nothing can be more distracting and annoying than a poorly written request. 3. Send your request from your website’s professional email address, not your own email address. It is unprofessional to request this favor from a personal email account or a free email account. For example, if your website is lovemydog. org, then send your prospective link associates your request through the website’s email address: [email protected] org. Do not use your own personal account or a free email account. 4. Have a nice, high quality looking website. This will help you to look more serious and professional than a low quality generic looking web site. Also, be sure your website content looks professional and is free of any spelling or grammatical errors. Lose the clutter. Websites cluttered with ads can be distracting and hard to read. Having an attractive website will also help encourage other website owners to be more willing to work with you. Working with a professional is more attractive than being associated with an amateur. 5. Before you ask for your link on another person’s website, you can offer to place his or her link on your website first. This can increase your chances of having the other website place your link to their site. It can be as simple as one hand washes another. Just make sure that whatever links you use on your website have similar content to your own. It is better to have the websites compliment each other rather than clash with each other. Exchanging web links is a great way to increase traffic to your website by increasing “link popularity” which can have a major affect on where your website appears on search engines. The websites that exchange web links with you will surely heighten your link popularity. This is especially true when the websites you are exchanging web links with have similar content as yours. You can increase your targeted website traffic by exchanging web links with other websites. This will increase your link popularity and drive more people to your website through the links. Now do your research carefully and make your list on who you would like to contact for web link exchanges. Be careful to follow these top five tips closely and write away!

         
     
         
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