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    The expert dilemma when everyone wants your time

     

    Let's imagine that you have spent years building up your expertise in a certain niche - say, puppy training. You have written articles, created courses, published e-books (or real books), filmed training videos and hosted web seminars. Suddenly, your name is out there. Your promotional activities have born fruit, and you are now the 'go-to guy' on puppy training. For a while, it's great. Your products sell like hot cakes, and your e-courses are always full. Grateful clients send you emails telling you how fantastic your information is - and of course, you use their words in testimonials. That generates even more sales. Then one day you sit down at the computer to start on your email - and you realize that it's out of control. Increasingly, you are getting mail from puppy-owners assuming you will be happy to dispense free advice. (After all, you are the guru.) People who have done your courses tend to stay in contact, too. Sometimes they just to report success, sometimes they ask for further advice. ("I know you're a busy person, but I wonder if I can just ask a quick question?") At times, you open your email program and find that you have twenty or thirty emails to answer. You're spending hours every day just being polite to people or answering more questions. What are you going to do? Obviously, you can't keep this up. Yet you know that these are nice people - their motives are innocent, and you don't want to offend them. They obviously have no idea how much time you spend on unpaid support - or how the time spent on all those 'quick questions' can add up. Here are a few strategies that can help you take control of your time again. 1. Outsource Technical Support. This is the first thing you should do if your expertise has started producing a good income. Your time is precious: use it to create new products or to enjoy well-earned leisure time - not to give technical support. Create an email forwarder (or a new pop mailbox) on your website, which will forward all support issues to the person you hire. Make sure this 'support' address is included on the 'thank you' email that goes to all customers who buy downloadable videos, e-books or software. 2. Create a FAQ Page on Your Website. You will find that the same problems or questions come up again and again. Each time you get a different question, add it - and your answer - to the FAQ page on your website. Suggest that clients check this page first to see if the answer to their question is there. 3. Create Website Forms for Support or Contact Your email will decrease if you ask clients to fill in a contact form on your website rather than emailing you directly. Put a polite note on your website explaining to people that because of the volume of mail, it has been necessary to use a website form. Here, you can direct people to consult the FAQ page before they fill in the form, or to Tech Support, if this is the issue. 4. Create Quick Explanations Using the Signature File Your email program should allow you to create new signature files. (In Outlook Express, this is under Options/Signature Files.) If your business is not yet large enough to outsource support, use the signature file to create quick answers to common questions. (For example: a common question is "I've downloaded your e-book but it won't open in Acrobat. I get a message saying that the file has been corrupted. What do I do?" Mostly, this problem arises because the customer is using an outdated version of Acrobat Reader. So, you create a new signature and call it "Acrobat Reader". Type out a few lines that say something like "Most problems in opening PDF files are solved when you download the latest version of Acrobat. You can download it here.... If this doesn't solve your problem, please contact me again." Create similar signatures for any common question. One of the first that you should create is a friendly paragraph explaining that your email volume is so high that you can no longer spare the time to address problems personally. Suggest that the FAQ page is a good source of information... and perhaps provide a different email address for URGENT concerns that are not covered on the FAQ page. Most people will respect your time once they understand that you get large volumes of email and simply don't have the time to answer individuals. You'll find that a collection of signature files that address common questions will save you a great deal of time - you can respond with a few clicks of the mouse, rather than typing it all out again. Bottom line: If you don't recognize the value of your own time, nobody else will - so take action NOW to regain control.

         
    The advantages of multimedia marketing on the internet

     

    Many marketing campaigns for products hook a potential customer in with a catchy advertisement. The hook may come in the form of a slogan or picture. While snappy text and pictorial design might make a customer take a second look, it does not always convert a customer lead into a sale. What Internet marketing tools can you utilize to convert more sales leads into actual customers? The answer is multimedia marketing. What is multimedia marketing? Let’s define “multimedia”. Multimedia is media that involves an advertisement that “talks and moves”. For example, multimedia contains more than just text and/or pictures. Multimedia advertisements contain audio and video elements. By adding audio and video ingredients to your marketing campaign you will see your sales conversion rates soar. What exactly are audio and video multimedia marketing elements? Audio elements include voice-overs, sound effects, and music. For example, when a potential customer visits your web page the first thing that catches their eye is the beautiful graphics and text information. At this point your customer needs to feel an emotional connection with your company, products, and services. This is where audio elements play a role. You can provide music that sets the tone for your product or services. Perhaps you are in the party planning business and you have an advertisement about planning children’s birthday parties. You can play fun, upbeat music to mimic the atmosphere of a birthday party. You could also add in a button that allows website visitors to listen to your actual voice. You can demonstrate your passion for your product and money back guarantee through your voice. Potential customers will feel that their experience has been more personable. This allows them to feel more comfortable with your company, services, and products. A wonderful side effect of this safe feeling is increased customer sales. Video elements are another tool you can employ in your marketing campaign. You can create your own Internet commercial. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a “face” to the product or services you are selling. You are building a relationship with your customers when you make their Internet experience rich and satisfying. Plus, did you know that adding an audio element to your website can increase your response rate by 300%. Wow! That is a massive increase that you just can’t ignore. Another great benefit to creating audio and video components for your website is that you can build CDs and DVDs from these files. You could create reports on specific topics and burn them to CDs and DVDs. Then you can sell these products to customers. The Internet is ready to handle sophisticated audio and video files. Plus, Internet technology is improving every day. You can create these audio and video components in the comfort of your own home or office. It really is that simple. The effort you put into creating your own multimedia marketing campaign on the Internet is well worth it when your sales conversion rate skyrockets.

         
    The amazing profit producing ebook

     

    While I was surfing the internet for opportunities to increase my flow of income, I came across a great concept. It was an idea I was never aware of before, but was happy that I found. The concept of an e-Book, or electronic book was what I had discovered. It is a book that can be purchased and downloaded to ones computer instantly. When purchasing a traditional book, there is a risk of it not being in stock. If this is the case, one would have to wait much longer. There is no waiting for shipping after the purchase of an e-Book because it is simply a digital file that is transferred in the form of a PDF document or other medium. This is a huge advantage because you are saving time and money on postage, printing costs and other materials needed to ship out a product to your customers. You are also saving space in your home because other tangible products would need to be stored. An e-Book can be published literally within a few days or even hours. E-Books bring Web-like interactivity to the reading experience. Clicking directly on the electronic page allows you to look up the meanings of unfamiliar words, explore cross-referenced passages in the same book or related works, or even activates links to Web sites or multimedia elements such as sound, video, and animation. E-Books can be secured so only you or other authorized users can read and/or amend them. It is also possible to prevent unauthorized printing, copying or extraction of the content whilst still making the e-Book universally viewable and easily shared. They can be updated easily and more often so that the information is always current. This is a great aspect because we are in the information age and information that was at one point cutting edge could be obsolete within a matter of months. If in the end one would rather read off paper instead of a computer, e - Books can always be printed!

         
    The art of using blogs to their full marketing potential

     

    As an Internet entrepreneur, you're more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else's, or runs a blog that they have monetized with ads from Google Adsense or some other source does some kind of blog advertising because it is free and eventually gets indexed by the search engines, especially when using Blogger blogs. However, there are a few ways that you can really use blogs to enhance your business online, and these tips can be used whether you are selling products on your own site or simply running your own monetized blog. The first thing you need to think about when generating new blog entries is "how do people know that I have any/new content available here?" Luckily, most blog servers and software automatically create RSS site feeds (in the form of a file called atom. xml) that can be sent to the many RSS feed servers available online. Think of it is an announcement to the world through Really Simple Syndication that an update has been made to your blog and everyone should come and check it out. These updates are then posted on thousands of other websites and seen by people who are watching the site feeds for up to date news. This benefits you in two ways: First, it gets automatic traffic flowing into your site (you posted your web address in your blog post, didn't you?), and second many sites will carry your blog post creating one-way links to your web site. And just in case you don't know, one way links are the most powerful types of links to have. However, doing so manually can be slow and extremely time consuming. There are many major RSS feeds available online, and posting your blog to each one each time can take forever. Fortunately, there is an easy way to automate it; a little piece of software called RSS Announcer. ( easyrssannouncer) To use this software all you do is point it to the URL of your atom. xml file (which is created automatically with virtually all blog software and can be found in your setup), choose which RSS feeds you want to post to, and hit a button. The rest is taken care of for you automatically, and your blog posts are then syndicated across many thousands of web sites. Do you think that might make a difference in the number of visitors to your site? The next important part of running a blog is always having new and fresh content for visitors to check out. When someone comes to your site or your blog, you want them to keep coming back, and one of the best ways to do that is to constantly update content. The problem is that even the most prolific of writers can't write more than one or two articles a day, and if you start running several blogs the amount of writing can quickly become overwhelming. I have run as many as 18 blogs at a single time and there's no way I would ever be able to create enough new content to keep users coming back. This is especially important if your blogs are monetized with Adsense advertising. Let's say, for instance, that you run a blog about Home Mortgages because it is a subject you know a lot about and are passionate about. In order to produce income you include Adsense on your site, and visitors to your blog read not only your content, but also see ads relating to Mortgages. Some of these visitors are going to click on your ads and generate income for you. In fact, if you're really good, 20% or more of your visitors will click on an advertisement and put money in your pocket. Soon some money starts coming in and you decide to put up another blog about Refinancing. After a while the blog starts to take off, and more Adsense revenue starts rolling in. At some point, you will find yourself trying to run so many blogs that there is no way you can write enough content for each of them. Fortunately, there's an answer for the problem as well. It comes in the form of a piece of software called RSStoBlog. ( dimasenterprises/rsstoblog. html) RSStoBlog will automatically, on a schedule that you decide, post relevant content to your blogs either from News sources, RSS Feeds, or search engines. If you're running a blog about Mortgages, instead of constantly writing new content for your blog, you can automate the posting of Mortgage information to your blog every day, several times a day. How does this benefit you as a blog owner? First, it relieves the burden of having to come up with so much original content by yourself. Second, it will send a "ping" to all the blog directories on every new post alerting them of new content at your blog. Third, if you are running a website relating to your blog, you can post the URL's of different pages of your website in your blog content, and those pages will quickly be indexed by the various search engines. Have you seen those advertisements about "get your site indexed in 3 days for only $XX"? That's how they do it: add your page to a blog and ping the directories. If you're unfamiliar with this technique it is called Blogging and Pinging, and it is great for getting sites quickly indexed. RSStoBlog lets you do this quickly and easily. For all that it does, RSStoBlog is very under priced. It is definitely worth checking out if you are serious about marketing your websites or monetizing your blogs. The last problem I'd like to address is that of link building. We all know that one of the keys to a long term search engine optimization strategy is high quality link building. This can include reciprocal links, purchased one-way links with related web sites, or even free links with unrelated websites. Many search engine experts agree that having some links, even if they're from sites totally unrelated to your own, are better than no links at all. Links to your site are like "votes" that the search engines see as your site containing real content. I assume that the people who run search engines feel that someone who takes time to build links to their site actually wants the site to stick around a while. However, as usual, link building can take a long time if it is not automated in some way. Now, you're probably scratching your head and wondering "what does that last paragraph have to do with blogs?" Well, once again a piece of software comes to our rescue to automate our link building. It is called Blog Link Generator ( cheapbloglinkgenerator), and can be used to quickly create hundreds or thousands of one-way links from blogs relating to your website (or even your own blog). It does this by searching for blogs relating to keywords that you input, and automatically posting to those blogs with a message from you and a link to your website. Let's say, for example, that you have a website or blog about Car Insurance. You enter the keywords "car insurance" into the software, and it will search through many thousands of blogs relating to car insurance and on each of those blogs post a message from you saying something like "I really enjoy car insurance blog. I have a website relating to car insurance you may find interesting at whateversite. Please come and visit when you have a chance." This is a piece of software you can use as little or as much as you want. There is no shortage of blogs on just about any topic imaginable, so creating one-way links to your site or blog on nearly any subject becomes extremely easy. Believe me when I say that you will quit before the software does. So as you can see, there are several ways you can add to the power of blogs to bring more revenue to your e-business. Whether it is getting more people to know about your site or simply automating tasks that would normally consume too much time, software products are available to free up that time so you can get to the business of doing more business. Suggested Resources: cheapbloglinkgenerator dimasenterprises/rsstoblog. html easyrssannouncer Yours in Success, Peter Dimas

         
    The basic of timeshare portfolio

     

    A few of our customers told us about their creative ownership methods and use. They are very creative ideas on building and effectively using a timeshare portfolio. There is a simple idea to most of these portfolios: Travel to the nicest places they could find as inexpensively as possible. They had found that timeshares let them do this. Their secret is to build a timeshare portfolio. One customer has four consecutive weeks of timeshares at four different resorts around the Gulf Coast of Florida. Each year the customer and his wife travel to Florida and spend four weeks at four nice resorts. Their total housing costs for four weeks is under $2000 (based on the total maintenance fees they pay). The couple is retired, so they have more free time than most people. But their idea is great – and cost effective. They are also not alone. We see more and more people who recognize the value of a timeshare and then purchase multiple properties. These properties to give them cost effective travel at great resorts. Here are a couple Timeshare Portfolio models we have seen our savvy customers use: The "Expressway" Portfolio The scenario given at the beginning of this article is a perfect example of an Expressway Portfolio. In this model, the timeshare property owner wishes to visit a specific geographic repeatedly. The Expressway Portfolio is usually composed of fixed-week properties in the same general area. People who build this portfolio like the idea of spending their vacation time in a specific area. Customers who favor the Expressway Portfolio model often have children or extended families that frequently travel together. Often, the resorts are within a half-day car ride from home. Since the resorts are close, travel expenses are kept to a minimum. The Dartboard Portfolio This Dartboard Portfolio is the model of choice for “empty nesters” or those who have more time and flexibility. This portfolio emphasizes properties acquired primarily for trading, or floating weeks at desirable resorts. Each year’s vacation planning is like throwing a dart at a dartboard. Each year the Dartboard Portfolio owner works the Exchange companies and resorts to create the best vacations possible. The property owner uses low-maintenance properties and exchanges them for more expensive resort properties. This property owner also uses floating weeks at a favorite resort and reserves each year for the best time possible. The Dartboard Portfolio usually consists of a “foundational resort” that may have cost more than other timeshare properties to acquire. We see many customers in the West using Hawaii properties as “foundational resorts”. They cost more, but they will be visited almost every year. The portfolio is then filled in with trading properties. These are usually two - bedroom units that have low cost annual maintenance fees (typically under $400). These trading units are banked as early in the portfolio-building process. The Portfolio Owner then shops the exchange company for the possible best trade. Factor in Your Available Vacation Time There is no best portfolio; every person’s situation is different. However, we have noticed that portfolio owners keep a few factors in mind. The first factor they consider is available time. They ask themselves several key questions: * How many weeks of vacation do they have each year? * How many vacation weeks can they actually take each year? * How many of these weeks do they travel between vacation sites? In other words, how many vacation weeks does the portfolio owner need to stay home. Here’s a suggested rule of thumb: use 50% of your available vacation time with a timeshare. As your vacation time increases, add additional timeshare weeks. Estimate Your Cost Cost is the second key factor. The type of portfolio you choose to build is affected by the cost of travel. If you live in the Midwest, are you ready to pay for yearly airfare to Hawaii? Would it make more sense to acquire a Caribbean timeshare for a little more money up front (but lower annual travel costs)? You can also start with an Expressway Portfolio and transition to a Dartboard Portfolio. As your family matures, you can start to use your existing timeshare weeks more for trade. You may even want to create a hybrid portfolio with some properties at fixed locations to be kept over the long term and some are used solely for trading. Focus on the Reward: More Control, More Fun The best part of building a portfolio is the control you have over purchasing properties. When the right properties are purchased, the focus of your vacation is on the experience, not on the expense. You spend your time enjoying wonderful places with family and friends – and that’s the reason for owning timeshare properties in the first place.

         
    The basics of google adsense

     

    Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is an overview of the basics of Google Adsense. The Basics of Google Adsense To understand the basics of Google Adsense, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements. This includes the ads you see on the top and down the right column of results when you search on Google. Adsense is the result of a crafty little idea wherein Google essentially wanted to maximize distribution of Adwords. With Adsense, Google took the unique approach of letting independent sites place certain types of Adwords advertisements on their pages. This type of advertising is known within the Adwords platform as contextual advertising and advertisers can opt out of it. Most do not. The beauty of Google Adsense is it creates additional revenue sources for sites. For instance, lets assume someone bids 60 cents in Adwords for the placement of their ads. A site then shows those ads through the Adsense program. When an ad is clicked by a person on that site, Google charges the advertiser and splits the money with the site in question. The exact amount of the split is not provided by Google, but is known to reflect the quality of traffic, click through rates and other aspects. The Google Adsense program is incredibly simple to use. You sign up through Google and, once approved, are able to select the format of ads you want to list on the pages of your site. Google then immediately generates a java script, which you copy and paste into the html of your pages. You cannot change the code, but you can select any old location on your page you want. Once you have inserted the code and republished your site, it is time to sit back and watch. Google provides stats within your account area. You can see basic click and revenue information as well as monthly totals. Once you reach a total of $100 in revenues, Google will kick out a check to you. The check is issued more or less at the end of the month following the one in which you hit the magic $100 amount. Obviously, there is more to Google Adsense if you want to make a full business out of it, but this provides the basics of the game. You will be tempted to click the links on your page. Don’t! Google will ban you from the program.

         
    The basics of internet marketing

     

    Marketing for the internet is an entirely different field when compared to marketing in the real world. Although, just like marketing for corporations in the real world, many of the same theories apply. At the start of every business, you should have a business plan. This will undoubtedly be different for different companies and different types of industries. In some cases, you don't have as much planning to do, but in others you'll end up with a 200 page document. Now, when starting an online business, or even when just branching off and creating a website for your business, you'll have lots to plan. For starters, what type of website works best? Many internet marketers will tell you that first and foremost, you need to have a blog based on your industry. If you're running a company that sells candy, start a blog on how candy is made. This is becoming more and more essential because it turns your website into a living, breathing thing. People will be able to leave comments and you'll be able to receive feedback on your product. Blogging is a great way to start an online business because not only can people leave comments and feedback, but you can write about other people and others can write about you. This is the basics of linkbuilding. Essentially, the more that other people talk about you, the more popular your website will become, most notably in search engine rankings. One of the biggest mistakes that online businesses make is to put up advertising on their site. This is fine once you're established, but is absolutely never okay when just starting out. It generally takes well over a year for any business to start making money through the internet. It will be worse for your company to try and force it than to try and make money right away. In fact, using ads can actually hurt your reputation as a legitimate company in the eyes of many online communities. Once you have everything running smoothly, you should start using social media marketing. Submit your blog entries to StumbleUpon and Digg and Reddit. Get friends to help rate your blog posts and you'll start to see a huge increase in traffic. A good estimate of what you should aim for is 2000 hits per day.

         
    The basics of internet marketing promotion

     

    Thousands of business and web enthusiasts are taking the big risk and joining the exciting world of internet marketing. While seemingly overwhelming at first, internet marketing and promotion can actually be classified into three simple categories: market research, search engines, and e-zine advertising. Those interested in the internet marketing field should first familiarize themselves with the very basics of what makes this fast growing business venture tick. Determining how much money to invest in your overall internet marketing campaign, and deciding the people and places which to target the main product, are defined as market research. This research is the most basic section of the internet marketing focus. Investing the correct sum of money to the right groups is essential in market research, and internet marketing in general. Proper research will eventually conclude the outcome of your entire business campaign. Search engines have been a popular form of advertising, both past and present, in the internet marketing community. Search engines are divided into two sections: search engines and directories, and pay per click engines. While the most favored and effective form of internet marketing promotion, this category is also the most expensive. Excellent search engine marketing and placement can quite time consuming as well, and it is best if submission is left to an experienced professional. Another extremely effective, yet inexpensive form of internet marketing promotion is e-zine advertising. Using the information gathered from your market research, you should be well aware of what your target audience desires. Find out what kinds of online publication or newsletters your internet marketing targets are interested in, and purchase advertising from these sources. Ads generally are available in three basic types: solo ads, top-line ads, and classified ads. Solo ads are the best ads because they are sent to the entire publication list. These ads are also beneficial for internet marketing promotion because they contain only your ad. However, solo ads are the most expensive. While classified ads may be a low-cost alternative, they will not be much help in your plight for internet marketing success. These tiny ads are placed at the end of the newsletter, and are usually overlooked by the majority of readers.

         
    The benefits of brain storming for your business

     

    Copyright 2006 Marketing On The Playground (TM) As a business owner there are many things we learn along the way -- especially if we're forging a new path. When someone suggested that I do separate Brainstorming groups as part of my business I thought, "Why, that's so easy -- who would pay for such a thing? Everyone knows how to brainstorm!" Here is what I have learned in a nutshell. Brainstorming is an art and for some, a learned skill. It needs to be planned, orchestrated, timed, intentional, focused and very specific. Specific meaning, the more targeted the question is for receiving ideas, the better ideas you will receive. Let me give you a few examples of the benefits of brainstorming: 1) Several years ago a friend of mine was struggling in his business. He lived alone, had his office in his home and he became very isolated. I suggested he ask for help, find someone he could bounce ideas off of and possibly partner with for workshops. His reply: "I have to do it alone, otherwise I won't feel like a true success." My reply to you, the reader: If you do not allow ideas, teamwork and partnerships to come into your business, you are robbing yourself and your business of the depth, inspiration, creativity and fun you and your business deserve. 2) Sitting at my desk last year I was trying to figure out what I could add to my business -- what program would be beneficial for my clients as I was looking through their feedback. One of my Success Team members called at that moment and I told her of my challenge. She said, "You love brainstorming, you use it in your marketing program, why don’t you just do brainstorming groups?" As you read earlier, it seemed too easy and something I thought everyone did as a normal part of their day. My business has now added Women's "Brain"-Storming On The Playground(TM) and Women's TELE "Brain"-Storming On The Playground)TM) (conference teams over the phone) Tip: Don't overlook the obvious, the things we do well everyday. You have a gift to share and don't think it's not worth something. It takes others around you to see the ideas -- we are too close to them. Open yourself up to receiving and asking for help. 3) I was invited to speak at my networking group. I took a look at my current table display and realized it was not the most professional it could be. I brought a very focused question to my Success Team for ideas that would fit my programs, fit my colors and make a fun display. The comments I received and the looks on people's faces told me I (my team) hit the nail on the head. But the greatest gift of all was my pride in the creation and hearing how much I had grown in my business. Tip: Receive lots of ideas, rate each one for the right fit and your excitement level, then put them into ACTION. I did not create a rating system for my clients until I found out they were taking their entire page of ideas and leaving them on their desk when they returned to their office. They had too many and were very overwhelmed. Brainstorming is pointless if you do not take ACTION! Walk away with 1 or 2 ideas you love, take action and make it happen! Here are some rules and tips for brainstorming: * No one gets to be wrong and Everyone gets to be right. * No storytelling -- brainstorming is meant to be short and quick -- like a brain dump. * No kyboshing of ideas -- receive your ideas with excitement even if you've heard or done them before. Judgment and negativity takes away the energy that's created with the sharing of ideas and energy leads to more creativity and fun. Pay attention and really focus on the question. If the question is not specific enough ask for clarity. Example on Focus and Listening: As I was leaving my house one morning I asked, "Does my blouse look better tucked in or left out?" The answer I received was "You are wearing very monochromatic colors today." I restated the question and received the following answer: "It looks better tucked in and you are wearing very monochromatic colors today." (quite the comedian) * Whether you are in person or on the phone, sit forward. Relaxed posture promotes a relaxed brain. You want to be sharp! * Listen to the questions and ideas going around your group. It is amazing what you will learn from the questions your teammates ask. * Keep your brainstorming to a short time frame, 10, 15 or 20 minutes per person. * Above all, HAVE FUN! Be silly with your ideas. The silliest has often been the beginning of the BEST. Let brainstorming enhance your business. Bring energy, inspiration and FUN into your day and life. You have no idea the partnerships and creativity that are waiting for you around the "Brain"-Storming corner.

         
    The benefits of internet marketing

     

    Copyright 2006 Tansy Heathfield Why should you consider internet marketing for your home business? Internet marketing has taken off in the last decade as more and more people from all around the world are turning to the internet as their link to products and services. In today’s world, most people start with the internet when they are ready to make a purchase. Customers want to be able to see prices and features at the click of a mouse. Taking the time to market your home business on the internet is one of the best things you can do to promote your product or service. First of all, websites give credibility to your home business. Even though we all know that anyone can post a website, consumers still feel more secure if they can find a company online. They want the security of seeing the product or service in writing and they like being able to find the company’s contact information if they need it. Because most home businesses start small, this credibility is especially important. A website is your lifeline to the outside world, even when you are working in your pyjamas. In addition to credibility, internet marketing also provides your customers with access at all hours of the day or night. This gives your home business the potential to make money while you sleep, cook dinner, play with your kids, or are away on that well earned vacation. This twenty-four hour, seven days a week, 365 days a year access for your customers makes it even easier for you to run your business and bring in the profits. Customers also like the convenience of internet marketing. They like to be able to view and compare different products before making their final choice to purchase a product in their own time and in the comfort of their own home. You provide a valuable service to your customer when you give them the convenience of viewing, comparing and purchasing online. In all, it is important to realize the benefits of internet marketing. Every day, it gets easier to make money online and it is important that you take advantage of this important way to make your home business work. Without internet marketing, working at home can become tedious and often your profits will not match the countless hours you are putting into your product. Take the time to market your product online and you will begin to make money online. It is that simple, so get started today!

         
    The best and worst days to market online

     

    If you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when speaking to other businesses. There are times during a year that are good times and other times that might not be so good. As I always state in any advice I give, every market is different, so this is more of a generalized theory than anything else. Rather than get wordy and lengthy in my explanation and reasoning, I’ll give best and worst times: Best Times for B2B selling: * The months of January and February. (First of year numbers start over) * Between the dates of the 10th through 25th of any month except December. (Meat of month less bills) * Between the 5th and 20th of December. (moves up a bit due to holidays) * The last week in December. (Some companies like to dump excess funds to escape taxes) * First of January, April, July & October (Typically first of each quarter for quarterly companies) Worst Times for B2B selling: * Any holiday period. (companies may be closed) * The week leading up to the tax deadlines. (business owners stressed and sometimes facing big bills) * The last week in December. (This is either hit or miss. While it can be the best, it can also be the worst) * The end of March, June, September & December. (End of quarter for quarterly companies) * Weekends. (This one is obvious, but Saturday and Sunday are probably the worst) Again, these are generalized timeframes for business to business selling. If it’s business to customer, it’s a completely different ballgame because weekends are great for customers, along with holidays. You should always try to sell 365 days a year in some fashion, but put more emphasis towards the prime, or best selling times.

         
    The best kept secret in achieving success

     

    I decided to write about this topic because everybody seems to have the wrong idea about accomplishing success. For instance, some people have got the idea that visualization and is the way to become successful. Unfortunately, People who just focus on visualize a channel might end up in a state official thinking instead. However, there is a far better secret toward completion success. It’s got nothing to do with the law of attraction, it has got nothing to do with being able to manage your emotional states, neither does it have to do with seeking of mentors and modeling after their successes. So, you might be wondering what this secret really is. Have you ever been in a position where you enjoy doing something so much you’re willing to do it without being paid? I’m sure you think of that such situations, and then the practical logic of it all came crashing down on you. It was a fact that you couldn’t do this because you still needed to sustain your own livelihood. However, think about the fact that it works in the first place. Many people forget that in order for anyone to accomplish success, their entire being needs to be a lined with that outcome. What exactly is alignment? It is that state of being where you feel that everything is going well for you and that you are mind, body, and soul in agreement to accomplishing what you were doing. I’m sure you’ve encountered times where something might pay you very, very well, and still you felt totally trained, totally unhappy and possibly even dissatisfied with any resulting your competition there. This is a time where you might say that you were misaligned perhaps. You could have been working in the place that you were in for the wrong reasons. How does alignment take place? Well, alignment is a process of discovering your innermost desires and needs, and ensuring that you are able to fulfill them from a set of capabilities and behaviors that are already a part of you. It’s a little more difficult to explain it than it is for you to experience it. Think of the times where you were already aligned. For instance, you had no qualms about doing a particular thing such as a charity project. Perhaps, you are fully outlined in helping your best friend to get out of depression. Or perhaps it was something even simpler – helping someone cross the road. Whatever that was, is leaving behind a certain set of clues that tells you what to make out of your own personal alignment is. You need to be in the right place, doing the right things, and tapping on the right skills that you presently have. Moreover, you must believe that what you’re doing is worthwhile to you and the people around you. Like my friend John Di Lemme likes to say, the reason why you are doing this must be bigger than who you are in order for you to achieve any sense of fulfillment for success.

         
    The best learning tool

     

    Copyright 2006 Donovan Baldwin "Opportunity is missed by most people because it is dressed in overalls and looks like work." -- Thomas A. Edison What do these people have in common? Walt Disney, Winston Churchill, Thomas Edison, Abraham Lincoln, Joanne Rowling (Author of the Harry Potter books), just to name a few. Well, I'll give you a hint. You might say they all attended the same school. Took some of the same courses, in a manner of speaking. Every one of them is famous today, and is considered to be the model of a successful person. However, at times in their lives, and not just during the early years, they had pretty much either failed, or had not achieved anything of note in their lives. They all attended, in one form or another, the school of hard knocks. But, they learned in that school, and they eventually accumulated enough knowledge, enough common sense, enough experience, enough guts, maybe, to rise to a point where their names have been recorded as a part of history. Oh sure, circumstance played a part. Had not World War II happened along, Winston Churchill would have remained a has-been rather than becoming one of the world's most famous statesmen. Had Abraham Lincoln caught a fatal disease in his youth, we would never have known his name, and how much of our world would be different? We have to look at our lives and our circumstances in this light. I AM here now, and I CAN make various choices. One of the choices is to do nothing. One of the choices, however is to take a stand, give it the old college try, go out swinging...pick your literary cliche. In the world of network marketing and internet marketing, those with experience and "success" can almost to a person tell story after story of failure, embarassment, defeat, rejection, and depression. I've never met a person yet who joined a program and was making appreciable amounts of money in just a few days. I've HEARD about such things, and I am sure that there are a few who have either had the skill or luck to create a huge network business practically overnight. However, it doesn't happen to most of us. What DOES happen to most of those who sign up for a network marketing program is that while we AREN'T experiencing overnight success, we DO experience failure, embarassment, defeat, rejection, and depression, not to mention other "...slings and arrows of outrageous fortune." This combination of negative pressures without any offsetting positives (I'm talking about income) in the early stages of a network or internet business causes most of the so-called "failures" and drop-outs in the networking world. The sad part is that most of these people do not truly become "failures" until they actually give up. Yes, some will never be successful, but that is true about anything from brain surgery to law to flipping burgers. Some people are just not going to be good at certain things. Some people are going to be in the wrong place at the wrong time almost every time, but that does not mean that they are failures or should be branded as such by themselves or by anyone else. Temporary failure, if we can see it that way, is not just a course in the school of hard knocks, it is a coach. Just as a coach may pit a boxer, wrestler, or entire team against a tougher opponent in hopes of teaching them to overcome such opponents, failure gives us the opportunity to learn new skills and to unlearn old, useless skills. Those who continue to grow through this process are the ones who will eventually be labeled "successful". It is necessary to see the obstacles that a new marketer faces as training experiences, not as an insurmountable or immoveable objects. The sad part is that so many people recruiting for network marketing programs go out of their way to play up the potential gains of the business while failing to prepare the new player for the difficulties of the game. Many of us who have achieved varying degrees of success in network marketing or internet marketing can tell many of the same stories. We tried all kinds of programs, methods, and techniques. We bought, or bought into, all kinds of books, programs, software, and miscellaneous mumbo-jumbo. We did it because we were ignorant, and perhaps a little greedy, but eventually we learned, and eventually we succeeded. I now make a living off the internet, the mystical target, the six-figure-income. However, beside me is a bookcase full of books, on top of my work station are all kinds of software, loaded onto my computer are many programs, tucked into nooks and crannies around the room are folders full of papers. Among all of these are many things that I use to promote and grow my business, but, to tell the truth, I could probably dispose of ninety percent of it and never miss it. I have spent so much time following the wrong paths, and so much money (my term is "accidental tuition") buying things that did little or nothing for me. And yet, I cannot truly regret all that because I never gave up the idea that some day I would succeed, and each "failure" just was another lesson learned. Eventually, all those lessons reached the point where one day my wife looked at me and said, "You know all those ads you use to read to me about making a six-figure-income?" I replied, "Yes. What about it?" She said, "You are." I had graduated from the school of hard knocks, at least for the time being, but I did not grauate because I was brilliant. I graduated because I didn't give up. Wow! Me and Winston Churchill, Abraham Lincoln.....! Okay, I'll shut up now, but I started with a quote and I'll end with one. "The greatest pleasure in life is doing what people say you cannot do." -- Walter Bagehot

         
    The best traffic money can buy...

     

    Copyright 2006 Richard Grady I will be honest; the title of this article is slightly misleading. You see, in my opinion, the best traffic that money can buy actually doesn't cost anything - it's free! :-) I am talking of course about the magical traffic that we have all heard of but that only a select few have experienced.....free search engine traffic. We all know that it is possible to get tons of free traffic from the big search engines - Google, MSN, Yahoo and so on but getting to the top of these engines has always been incredibly tough. Actually, I am being slightly dishonest again. Going back a few years, it was in fact very easy to get a high search engine ranking, you just put a page together, threw in a few meta keywords and a decent page title and scattered your keywords across the text content a bit and that was it. Wait a week or so and bingo, you've got yourself a front page ranking on Google! Ok, it wasn't quite that simple but it wasn't much harder than that. Nowadays getting to the top of the engines is much harder and even if you do make it to the top, you can be dropped just as quickly if the search engine decides to change the way in which they rank websites. However, whilst getting your site indexed and ranked in a decent position does take a bit of effort, it isn't impossible, especially if you know what the search engines are looking for. I am no expert on the topic of Search Engine Optimization (SEO) but I have studied the subject on a casual basis since I first started online in 1998. I am really a lazy SEO'er and part of the reason for this is that I have spent the time in past optimizing sites, only to have Google (or whoever) suddenly decide that they don't like my site quite as much as they did last week and dropping me way down their rankings. All that lovely free traffic gone overnight :-( I got fed up with this a couple of years ago and vowed never to chase search engine traffic again! That said, there is nothing quite like top quality, targeted, free traffic and the buzz of getting several hundred (or even thousand) visitors every single day without spending out a single penny can't be beaten. Just think how much it would cost you to buy 500 visitors each day using Google Adwords or similar (and this form of advertising isn't anywhere near as effective as it used to be but that's a story for another day!). Anyway, back to the point of this article.... It is possible to get very good search engine rankings very quickly IF you follow some basic rules when you build your websites. To illustrate this (and remember, I am no expert), I noticed this week that my new site, SimplyWholesale. co. uk already has several number one (and front page) rankings on Google, MSN and several other smaller search engines! I am even beating eBay on some keywords and phrases :-) Now, bear in mind that this site was launched just two weeks ago. I haven't done any 'major' search engine optimization on it - just the absolute basics. There are hardly any inbound links to the site (seriously, like a dozen absolute maximum) AND none of the search engines have crawled anywhere near the entire site. At the time of writing, Google has indexed just 17 pages out of almost 1500!! Despite this, Google and the other engines are sending me some fairly healthy traffic everyday. Just think how much traffic I could be getting in a few weeks time once the site has been fully indexed?! So, why am I telling you this? Simple. Because getting good search engine rankings doesn't have to be an impossible task. If you know the basics and apply them to your site, there is no reason why you shouldn't start to see some free traffic coming your way. Now of course, you can't expect to do a bit of work on your site and suddenly rank no.1 on Google for a really competitive search term such as 'earn money online' BUT you don't need to. At the end of the day all you need to do is make sure that your site ranks well for a handful of relevant keywords/phrases and as long as they are words that people are actually searching for, you will see the benefits. If you don't know how to optimize your website, just visit my forum in the signature link below for lots of hints and tips...

         
    The centre of your landing page

     

    Copyright 2006 Karl Stadler The dog is now quite happy after a nice long walk which set me thinking what it is that would make someone opt into your subscription on your landing page? For one, if it is a really good product that the visitor wants to see you are in a winning position. In most instances though you will just have a slight curiosity when the visitor lands on your page and getting them to the point where they really want to give you their information will be up to you and your writing skills. Here is a rough outline for you to apply on your landing page. Break it up into these four words. Hey, You, See, So. Where "Hey" is your headline. This is where you call the visitor. You grab their attention by stating a predicament they might be in or making a proposition. "You", is where you make the visitor part of what you are saying and leading into the subject matter of your page. This is also your sub headline which should be the lead out from your headline and the lead in to your subject matter. "See" is the section where you will tell the visitor about the product reiterating or proving your headline and sub-headline. State all the benefits they can expect either through a review of the product if you own and use the product, or leave out your story and explain each of the main advantages proving your headline and sub-headline. A review is always a good option to use as the content for your landing page. If you are using a specific product and it has helped you to find answers or solve problems saving you time and ultimately money, you will have a passion for that product. Now this passion is not the same as for 'dearly beloved' but I think you do get the point. Depends on who does the dishes of course. Well let’s not go off on a tangent and get back to the subject at hand. When you write your review on the product tell a story, we all love stories, and if you don’t believe me ask your parents what they had to do before bedtime when you were small. We will never grow out of it, the story just becomes more refined. Don’t be afraid to mention weakness, snags or something you had to go through to achieve success with the product, by doing so you will gain more trust from your readers because you are honest. Sell them what you believe in and then offer them something in return for their email address like a guide to the use of the product, or a free video that you made on getting the most from the product. Use your imagination and put yourself in the visitor’s shoes, personally I would not go for the socks. Use bullet points and white space and remember your content should be just long enough to create an itch; the sales page will do the scratching. "So", is your final analysis where you will reiterate all the main benefits in bullet points and a call to action. Do not forget, or be afraid to ask. If you do not ask you will not receive. Well time to walk the dog again and get some inspiration, and maybe some coffee.

         
     
         
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