A publisher s rant why i hate your first paragraph
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it. A Biggie First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go through the roof. Unfortunately, almost nobody does it correctly. The entire issue comes down to meta tagging. When I create a page on a site for an article, I have to enter the meta title and meta description. Your headline is the meta title and your first paragraph should be the meta description. If your first paragraph doesn’t fit my meta description needs, I will blow by your articles like a debutante on Rodeo Drive with a new credit card. I don’t have time to re-write your masterpiece. Don’t make me. Here is what I want: 1. No more than 38 words. 2. Preferably two sentences. 3. Your keywords in the first sentence. Now, that seems easy enough, but none of you do it. Instead, you charge right into the body of your article and write these truly horrific 10 line first paragraphs. I HATE these. I will not publish you. I may decide to never look at your articles again. Writing articles can be a challenge. Often, the best way is to just start writing. I have no problem with this approach. All I ask is that you write a two-sentence introduction after you have finished the article. Scroll back up to the first paragraph of this article. What do you see? Three short sentences totaling 26 words. The keywords, “publisher” and “first paragraph” are contained within the three sentences. When I publish this article, I will copy the first paragraph and slam it into my meta description. Wham! Bamn! I’m off to the next article. This approach has a huge benefit for you as well. When I publish articles in this format on sites, the articles will appear high in the search rankings for Google, Yahoo and MSN. Put another way, you will be able to piggyback my high ranking sites and get your article in front of your target audience. This means traffic for both you and me, which should make us both happy. The first paragraph is extremely important. I will look past crappy headlines and ungodly spelling errors if you write a good first paragraph. I am a lazy person. Make my job easy and you will benefit.
You want to get your e-mail newsletter started, but you don't want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn't that much of a hassle once you have a system for it. Creating short, how-to articles allows you to: - connect with your audience - position yourself as an expert, and - increase sales Bottom line: Give clients information they need and you'll be the first person they'll think of when they run into challenges. Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they're happy receiving broad ideas that will allow them to tailor the information to meet their specific needs. If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in. Once you understand the needs of your audience, place your information in article format. Here's a system I've often used to produce quick, informative articles. 1. Begin with an identifier paragraph. This is an introduction to the subject. Just let people know exactly what you're getting at. 2. Tell them why they should be interested. This is where you just get into the reader's world. You will what you're talking about help them do their jobs better? In essence, that's all people really want to know. 3. Give short, realistic pieces of advice. You have so much to say it's hard to fit it into short bits of info, but do it you must. Otherwise you'll lose your audience's attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing. 4. Wrap it up. One of my mentors used to always say to me, "Tell 'em what you're going to tell 'em. Then tell 'em. Then tell 'em what you told 'em." No, he wasn't senile. His advice actually worked. At the end of every article I just wrap up what I've said by reviewing the key points of the article. It's called a "takeaway." What's the one thing you want the audience to take away from your article and implement in their daily work lives? Once you've answered that question, you have your final paragraph. Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you'd be surprised. When reading e-mail especially, readers won't mind short, concise words and phrases. And that's especially true if those words and phrases add more to the bottom line and/or help them become more efficient.
Using a cover letter template when job hunting is a logical and time saving measure. Your time is limited, so writing one basic one and using it as your template will simplify the application process, making you more efficient and hopefully employed all that much faster. A basic template can be either bulleted – sometimes called an Executive Summary – or in paragraph form. The paragraph form of cover letter template is more traditional and preferred by many for the neat appearance it presents. Since hiring managers are busy however, the bulleted format does have advantages. This cover letter template allows you to make quick changes in the emphasis you are placing on your skills in case there is more than one type of job for which you are applying. A good bulleted template will begin with the date, address and salutation. Then it should reference the position applied for. Open the template itself with a shortparagraph highlighting your primary qualification, such as years of experience, and state that you can make a strong contribution to the company. Then back up what you’ve said with at least two bullet point paragraphs, each listing some of the key qualifications that your resume lists. You’ve heard the old saying “tell them what you are going to tell them, tell them, and then tell them what you told them.” This is the place for that. Your last paragraph should be upbeat and point out that you can make valuable contributions to the organization, list your contact phone number again, and thank the reader for his or her time. A good template emphasizes the contributions the applicant can make to the prospective employer. Employers don’t really care about what you want, they care about what you can do for them, and your cover letter template and resume should reflect that truth. An alternative to the bulleted template is the standard paragraph formatted cover letter template. It begins as the bulleted one does, with the date, salutation and standard formal correspondence protocols. It will then have three or four paragraphs in block format that point out your years of experience, education and other qualifications in the first paragraph, followed by the second paragraph where you state your desire to join the organization. The third paragraph should go into more detail concerning experience and qualifications. For instance, stating that your skills are in personnel supervision, or in operations management. List a recent accomplishment in this paragraph to back up your earlier words. In the last paragraph point out the obvious – it never hurts. Let the reader know that your resume is enclosed and you would like to meet with him soon to exchange ideas. State that you will call him in the next few days if you feel it appropriate, otherwise restate your contact phone number and email address and your availability to meet. End it with your signature and the word “enclosure”. This cover letter template also emphasizes what the applicant can do for the company by citing experience. If you follow either of these listed here you should have good success.
If you are applying for a job abroad (particularly in Europe or South America), a Motivation Letter For Work Abroad takes the place of a Cover Letter. Both resumes and Motivation Letters are much less formal than their United States equivalents. The Motivation Letter, as its name implies, tells your prospective employers why you are motivated to work for their companies. It gives you a chance to describe your personality, the languages you speak, any awards you may have won, and what motivates you to work abroad. The Motivation Letter is constructed like a formal business letter, with your name and address in the top right corner. Beneath this and against the left margin should be the name, job title, company and address of the recipient. (It is worth doing a little digging to find out the name, if you don't know it.) European countries don't put a period after title abbreviations, so remember to leave them off ; i. e., "Mr" instead of "Mr." and "Dr" rather than "Dr.". Spell out the name of the month and use the order "day-month-year." The first paragraph of your Motivation Letter describes the job for which you are applying, and how you learned about it. The second paragraph should address your qualifications for the job; don't just list them, talk about them. Show yourself to be a person of initiative and creativity ; in short, motivated! In the third paragraph, talk about why you want this particular job. What skills do you bring to it? What do you hope to learn? Finally, in the fourth paragraph give your contact information and times you are available for interview. If you used the recipient’s name, close "Yours sincerely;" if you used "Dear Sir or Madam," close "Yours faithfully." Type your name four spaces down and two spaces under that, against the left margin, type "Enclosure." Sign your name in the space above your typed name, attach a resume to your Motivation Letter For Work Abroad, and you've done it!
So we begin where we have so diligently been instructed to start, at the beginning. Our teachers berate us over topic sentences and main ideas using the terms interchangeably but stressing that they are distinctively different from each other. It is that paradox which boggles my mind and evokes writer's block. I like to consider that I have more fulfilling things to do than to keep track of which is which in my first paragraph. I would much rather get a root canal than agonize over some imaginary division between essential two words that mean the same thing to me. Remember that the topic sentence is to introduce the subject matter. For example a proper topic sentence for piece of work would be, "I hate three paragraph essays." The main idea would probably be the same thing but together differently or I think you have to explain it. After deliberating through that issue and introducing the topic we are told to write a transitional sentence and push ourselves to get to the bulk of the essay where you explain your subject. Most instructors dictate that you have at least three points of defense and/or explanation. I assume three was chosen because it is the number of the trinity or because it was inspired by Hitler's Third Reich. The three paragraph essay is stifling to creative expression in its rigid structure. An English teacher once tried to explain the divinity of the three paragraph essay by comparing it to a triangle saying, "The triangle is one of the strongest structural shapes, which can endure a great amount of weight that's what makes it perfect for an essay." I personally don't appreciate the comparison, because in my opinion the triangle is the most dangerous shape. It has pointy ends which can break skin depending on the degree of the angle, but that's geometry. It has also been brought to my attention that a three paragraph essay looks like a fat chick. A small light bit of writing on top followed by a heavy middle section ending with a little bubble of words for feet. It just isn't proportional or aesthetically pleasing. The three paragraph essay also doesn't lend itself to an agreeable flow of thoughts. Everything of significance is crammed into the center. Three paragraph essays read more like an E. E. Cummings poem whereeverythingisranintoexaggeratetherateofspeechorthought. Jokes aside, it really does push everything in to close together. Readers that skim through derive very little because there are no breaks between the thoughts to slow them down to take matters into consideration. New ideas should not just be broken down into sentences they can be expanded into paragraphs so one has more room to explain. Having only one paragraph pressures writers to use concise words, and let's face it some of us don't like to visit words outside of: good, bad, cool, dumb, and weird. The three paragraph essay of course cannot do without the conclusion. So, this gives the writer an opportunity to be redundant by saying what they have already wasted our time with. Three paragraph essays are rigid, terribly proportioned, and dull to look at and read. That's why writing three paragraph essays are annoying to write.
One of the greatest obstacles many writers face when attempting to start a new project is how to format the article. I know I used to spend a great deal of my preparation and brainstorming time trying to sort out the answer to that very question. Similarly many of the writers that I work with as a writing instructor and consultant were struggling with the same issue. If you are reading this article then probably you have as well. Writing a short article can be even more challenging because you need to stay focused and organized, however writing a short article really can be very easy if you work with a simple structure. In fact it only involves three steps: Step One: Write a thesis statement I know you just had an ugly flashback to freshman composition class and I apologize for springing it on you like that, but really your English teacher did know what he or she was talking about when they insisted you have a thesis sentence for your essays. A thesis is key to all successful essays and articles because it is the heart of your paper. It is simply the main point you are trying to make with your article. As the central or controlling idea, your thesis statement holds the article together. Your thesis statement is a promise to your reader — “I am going to say this”. If you do not have a strong thesis you run the risk of confusing your reader or even losing the reader entirely. In addition, your thesis also helps you as a writer because your thesis introduces your subject and what you have to say about it. Simply brainstorming a thesis can get you rolling and for short essays and articles that momentum can often be enough to carry you through. However if you take your thesis statement to the next level it can be an even greater asset. A simple thesis is short and to the point, for example: Writing an article using the three-step process is easy. However, an expanded thesis includes not only the position statement but also some supporting reasons (I recommend using at least three) to shore up that position. So an expanded thesis becomes: Writing an article using the three-step process is easy because it offers a format and organization that is flexible and simple, it can be adapted to a wide variety of situations and topics, and it is a proven formula. This step is the most important of the three and key to your success. Don't forget a good thesis defines the purpose of the article and outlines/introduces the message the writer wants to send about the subject; makes a clear point that is supported by the body of the article; and uses specific, concrete language. Step Two: Frame Your Article When builders "frame" a house they build a structure that will give it support, shape and a framework for outer coverings. This is essentially what you will do during this step. You have begun the process by shaping your thesis statement but now you need to add some notes on how you will expand the three supporting points you outlined in the second part of your thesis. This step does not need to take very long although time spent here may well save you time on step three. Step Three: Write Your Article You have now laid the foundation to quickly and easily write a short article following the keyhole strategy: Your goal is to write a simple five-paragraph article following this structure: ~ 1st paragraph—Introduction including thesis ~ 2nd paragraph—Body-Topic/supporting point 1 ~ 3rd paragraph—Body-Topic/supporting point 2 ~ 4th paragraph—Body-Topic/supporting point 3 ~ 5th paragraph—Conclusion Each of the three body paragraphs should expand on the points you identify in your thesis using the ideas and examples you brainstormed during step two. This simple strategy won't be likely to win you any writing prizes but it should enable you to quickly write a short focused informational article that you can use for many of your business needs. The optimal length for many internet articles is 450 words and this structure should help you achieve that with ease.
Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service. Checklist This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information. 1. Headlines – Keyword phrases should ALWAYS be the first words. No exceptions. 2. First Paragraph – No more than 38 words. Two to three short sentences with the keywords from your headline included near the beginning. 3. No one sentence paragraphs. 4. Cut up long sentences into shorter ones. If a sentence is over two lines, it can be cut down. 5. Linking In Article – Don’t. Just do it in the byline. 6. Body Headlines – Break up the article with headlines in the body. Just keep them short and capitalize the first letter of each word. 7. Last Paragraph – Sum up the point of your article. Don’t include links or a plea to go to your site. Use the byline for your begging. I do. 8. Bylines – Keep them under four lines. Try to include the keyword phrases you are using on your site. If you are linking to an internal page of the site, use the keywords on that page, not your home page. Eight stinking guidelines. Is that too much to ask? I think not! Besides, I’ve already had laser surgery and can’t afford a second session of smelling my eyeballs smoke. Please follow them. If you do, I will publish your articles and so will others. Despite the tone of these articles, I am trying to help you get more bang for your buck with your articles. Okay, I am also trying to make my life easier, but there isn’t any reason why we can’t both benefit. If you want to get published more often, follow these guidelines. Publishers, webmasters and editors will love you. The again, I could be wrong. Okay. Occasionally you can use one-sentence paragraphs. Just not very often.
: Anyone can write an article and use it to promote their website. The distribution of articles through free article directories is one of the best ways to promote your website. Even if you have never written one, there is at least one type of article that almost anyone can write. A Top-Ten Or List-Article Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren't sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic. Think of an aspect of your topic that can be made into a list. You're going to write an article that has the "Top Ten Ways" to do something, or "Six Simple Techniques For" something, or "Five Questions To Ask" Whoever. Other possibilities include "Six Great Ideas For...," "Top Ten Tips for...," "Ten Secrets About...," "Three Steps To...," and so on. Now just follow the simple outline below. Suppose the article is on ways that you can get free traffic for a website, and the key word is "free website traffic." 1. Write a title for the article, using the keyword it, so searchers can find your article more easily: "Six Ways To Get Free Website Traffic." 2. Write a description of one or two sentences, telling the reader what they will get from reading your article: "How many ways do you use to get free traffic for your website? You'll learn six of the best here." 3. "Sell" the article in the first paragraph, using the keyword again: "Free website traffic is a few clicks away if you know where to look..." 4. Create a numbered list, and explain each entry with a couple sentences: "1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites..." 5. End the article with a shortparagraph, using the keywords one more time: "You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website..." This summary paragraph isn't always necessary. 6. Create a short "About The Author" or author's resource box. Have just one link to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tease: "For more ways to get free website traffic, visit..." This is possibly the most important part of how to write an article for website promotion. For an example of a resource box that has worked, see below.
Sometimes a “blurb” can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, “I want to learn more” response from the reader. As a rule of thumb, most blurbs are one paragraph in length and contain no more than 100 words. Alternately, two or three smaller paragraphs can also be effective, depending on the room available. A blurb can be particularly useful when you want to attract attention to a topic, without setting aside an entire web page for an article. A link at the end of the paragraph such as: More… can generate the needed click through to the rest of your article or directly to the product that you are selling. Blurbs are particularly good devices when placed on the outside of a newsletter, especially on one that has been tri-folded and gets mailed out. One part of the two exposed folds of the newsletter contains the address, while the other exposed area is typically blank. Use that blank section to make your pitch in the form of a blurb that will compel the reader to open the newsletter up and continue reading it instead of pitching it in the trash.
Are you planning on writing a cover letter yourself but you don’t know where to start? Do you feel a little overwhelmed by all that you might have already researched about cover letters? Try not to stress too much; writing a cover letter is really a piece of cake as long as you keep a few things in mind. As you are more than aware, your cover letter is more or less a sales letter. You are the product that you are selling. In a nut shell your cover letter needs to show the employer why they would be crazy not to hire you. You letter will need to demonstrate your specific qualifications that make you better than any other candidate for that position. Your letter allows you to personalize your resume. Another thing to keep in mind when writing your own cover letter is to keep it short and too the point. Remember you are not the only person applying for the position. Chances are the employer or hiring manager has a stack of resumes and cover letters sitting on their desk. It is unlikely that they are going to sit and read a long cover letter that goes on and on. They will more than likely get through a sentence or 2 and lose interest and toss your resume with your cover letter aside. Therefore your cover letter should never be more than a few paragraphs long and it should never, under any circumstances be longer than a page. Anything longer than a page is almost guaranteed to make a trip into the black hole of cover letters that never get a second glance. Start your first paragraph off with your introduction. Address the letter to a specific person whether it’s the hiring manager or HR Rep. It’s important to remember to have this name spelled correctly and their correct title. This is where you introduce yourself and your reason for contacting them. It’s here that you tell them exactly why you want to work for their company. It’s a good idea to have done some prior research of the company and include that in this paragraph. In your second paragraph you should incorporate some highlights from your resume that demonstrate how qualified you are for the position. It’s key here to keep in mind that you don’t need to write your resume word for word. Only highlight those parts that pertain to the job. This is where you really sell yourself. This is the paragraph where you should dress it up to impress. Put yourself in the employer shoes, and ask yourself if you meet the company’s needs and how you meet them. Chances are this will be your longest paragraph but don’t get too carried away. There is no need for the employer to know that you volunteer at your local community center every weekend teaching young kids how to play ball. Remember, these employers are looking for that one person who best fits their needs. Use this paragraph to show them that you are exactly what they are looking for. Your final paragraph or your closing paragraph is where you make yourself readily available for that interview. After all the whole purpose of the cover letter is the land the interview. A good idea is to tell the employer to expect a call from you in a specific time to discuss the opportunity further. End your letter thanking them for their time and that you look forward to meeting them. You might be tempted to use one of the free samples of cover letters that you can find anywhere online. I don’t recommend this. Writing the cover letter yourself is much more personable than a generic sample letter. A cover letter written by you is customized by you for that specific company and position. If you were to send a basic letter, chances are it will just be tossed aside. One last thing to remember is to keep the page itself simple. Make sure your spelling and grammar are all correct. There is no need to go crazy with funky fonts and strange margins. It’s key to keep the cover letter neat, basic and easy on the eye. Writing your own cover letter is nowhere near as hard or as intimating as it seems. Keep in mind these simple tips and your cover letter will be opening doors for countless opportunities.
Writing Articles pertaining to Your Home-based Business Oppurtunity is one of the most profitable, inexpensive and longterm Internet Marketing Strategies of all. Most people feel they aren't capable of writing articles; But think of it this way, if You can talk--You can write articles. Why do I say this? Because writing is simply a matter of organizing Your thoughts. Once You're capable of writiing Your own articles about Your Home-based Business'products or service , they can be submitted to an Article Submission Service and broadcast all over the Internet; On other peoples websites and in ezines and newsletters at no cost to You. In other words, no cost advertising since it is mandatory for whoever publishes Your articles to include Your resource box which points to Your website. The first step of this process is to create a title that will compel readers to read Your article and explain the subject of Your article. Then make an outline of three or four points that You can briefly expand on in the body of Your written article.. The outline You have created will be the capsule form of the first paragraph. The last paragraph is the conclusion , briefly solving the problems or telling benefits of the three or four points You have made in the body of Your article. The title of Your article is extremely important since it should draw Your readers in and make them want to read. In most cases, Internet Marketers write articles to provide their readers with information. Therefore, the how-to approach is best when educating on Your chosen subject., which deals with a specific aspect of Your product or service. Another compelling approach is to ask a question relating to how Your product or service can benefit Your readers or solve a problem that it might present. Whatever title You choose to introduce Your article with, remember to be specific so that the reader knows exactly what they are going to read about. The next step is to make an outline of three or four points about your product or service, or more important , the subject of the article. These points are the basis of Your first paragraph which is set up with a subject line leading on to the points that will be expanded on in the body of the article. The body of the article should deal with each point you have made in the first paragraph. If you made three points of view, You'll generally have three paragraphs in the body of the article, each paragraph expanding on a different point. One rule to keep in mind when writing the body paragraphs of Your article is to stick to the point that You're trying to make, don't ramble on or skip to another point in that specific paragraph. However many points You have presented in the opening paragraph doesn't really matter, as long as each point is good information, specific to the subject of your article. The last paragraph of Your article is the conclusion, which pretty much reiterates the first paragraph. The difference being, it briefly describes the problems solved or benefits gained for each of the points You've made and discussed in the body of the article. The concluding paragraph is merely a summation of the entire article and brings your discussion (in writing) to an end. So, You see that writing your own articles can be easy and rewarding in that it gives you a sense of pride and accomplishment. The main benefit in writing Your own articles is that it's a no cost method of advertising and only costs a little bit of your time. Just by creating a compelling title, You can have thousandss of people froom all over the Internet readiing your articles in a very short period of time. Remember to make an outline of the points You want to expand on in the body of your article as this will be your guide as You write. The points of view that You convey to Your readers should solve problems or present benefits of the product or service that You are writing about. ...And last of all is the concluding paragraph where the points You've made are summarized as well as their solutions and benefits that You had previously described about Your product or service. This is the easiest approach to writing articles, You just write how You would talk to someone, in an organized fashion, and it will prove to be more personable too. You can submit your articles at no cost to You by signing uup for the Affiliates Program at JustArticlesSubmissionService. Your articles will be published on other peoples websites, newsletters and ezines to create one of the most powerful Internet Marketing Strategies of all.
Ever since the beginning of search engines there has been the discussion of key wording. Obviously your web page has to be about something and you want the search engine to reflect that in its results. In the early days of search engines you could put words or phrases anywhere on a page and show up in the results. People who just wanted traffic would get list of the most popular used keywords and just put them on a page. The page could have been about toilets but show up in search results about Hollywood celebrities. In those days finding what you wanted was a daunting task. So the search engines started looking at natural language. Each year they have become more sophisticated about how they look at natural language. The first thing they did was to stop looking at keyword meta tags. Too often people were putting keywords in that did not match their page. Next they started punishing people for putting strings of key words together, such as baseball baseball baseball. Next they paid attention to whether or not they were used in a sentence. Then they started evaluating the content of the page to see what it was about. Buy this time they were getting really accurate in their search results. But as long as there are search engines people with try to fool them. For the last couple of years search engine optimization people have promoted keyword stuffing. This is where you put the keyword in the text as often as you could fit it in. A new generation of natural language algorithms has been developed by the major search engines to combat this. Now for the first time we are hearing the use of the term natural language. Now search engines look at the way that a term is used. They compare the use of the term in the context of how it is used. This example is a little extreme but we have all seen pages written like this. "I bought baseball cards for my friend the baseball card lover. He was so happy to get the baseball cards and he looked at baseball cards. Then he showed these baseball cards to all his friends that had baseball cards." This is an example of how the term baseball card was used outside of natural language. In natural language you would not refer to your friend as the baseball card lover. In later uses you would have used the term “them” to describe the baseball cards. The sentence would look like “He was so happy to get them that he took the time to look at each one”. It is still important to get your keywords or keyword phrases on the page regularly. Care needs to be given on how they are used. It is important to have them in compete sentences and not in an abnormal place in the context of a paragraph. Here are some guidelines you might consider. No one knows the exact algorithms that the search engines use and they all have different ones. But one is to presume that they are based on the natural use of language so the following recommendations are based on basic grammar and the normal use of language. Here are some examples of natural use of key words. 1. It is natural to have your keywords in your title and description meta tags. These tell what your page is about and your page should be about the same thing as your keywords are. 2. It is natural to have your keywords in your heading tags. Heading tags should be used as chapter headings to different sections of a page. 3. In is natural to have your keywords in the first sentence. 4. It can be natural to have your keywords appear one in most paragraphs. 5. It can be natural to have your keywords appear more than once in a paragraph but not every paragraph. You need to make sure that it fits well and does not sound like it was just stuck in there. Here are some examples of non-natural uses of keywords. 1. It is not natural to have your key words more than once in your title or description. 2. It is not natural to have your key words to show up more than once in a sentence. There are times that this could be natural but it would probably be better to make it into two sentences. 3. It is not natural for the same sentence to appear in several different paragraphs. 4. In a shortparagraph it is not natural for your keywords to show up more than twice. In a paragraph over 6 sentences long this may not hold true. (I publish health related web pages and read hundreds of health articles a month. There are times that I will see a term used 3 times in a long paragraph and almost never in a short one. 5. It is not natural to have keywords used back to back in a sentence. It is not typical to have one sentence end in a word and the next sentence to begin with it. 6. It is not natural to have every sentence begin with the same word or phrase. Following these guidelines may help you with the search engine positioning but it will definitely make your page more enjoyable for your visitors.
Creating a job search cover letter doesn’t need to be a laborious process. Effective cover letters are short, skimmable and easy to read (a good rule of thumb no matter WHERE your cover letter is going) – three to four paragraphs tops. If you are answering an ad, address the requirements in the ad and speak to how your experience relates to each. If you are sending the letter cold, make sure your letter reflects some research on the company, how your background relates, and why you have an interest in that company. But instead, what generally happens is this. Bob is looking for a job. He looks through the paper, finds a bunch of ads that sound interesting, and circles them all with red pen. Then he sweats out the cover letter, personalizes each address, attaches his resume, mails them out, and congratulates himself on a job well done. Then nothing happens. He wonders why. He shrugs his shoulders and starts all over again. On the other hand, Bob could take control of his career and set out to find his perfect job. First, he gives some careful thought to his previous jobs: which ones he's liked and why, which ones he hasn't liked and why, where did he excel - or not, and why he left each one, what his supervisors were like, what his job description was in each place. That begins to give him a clue about what motivates him, who he is, under what circumstances he functions productively, and what he's looking for in his next job. Then he begins to look for companies that fit this profile - whether they have ads in the paper or not. Not all companies advertise their openings. Frequently openings are still in the contemplative stages, such as an expansion or confidential replacement. Then he sits down to write his cover letters. Two would suffice, with a bit of personalization in each: one for companies actively advertising their openings, and one for companies that he's researched which sound appealing to him. In the first paragraph, Bob says why he's writing to that particular company. Instead of "I am writing because I saw your ad," he writes, "I am responding to your ad because.....". For the letters he's sending cold: "I am sending you a copy of my resume because in researching companies that I feel I could be of benefit to...." (as opposed to "...companies I think I'd like to work for...") Emphasis goes on the benefit to the company. Not the benefit to you. In the second paragraph, Bob personalizes it. This is the paragraph (or two) that varies with each company or ad. Two or three sentences will do it if there's one paragraph, or add another paragraph of about the same length. This part comes from the heart. Why are you writing this company? What's it got to do with what you do and who you are? It needn't be a long introspective story - but if there's something specific in the ad or about the company that appeals to you, speak to it.(And if there isn't, why are you writing them?) The third paragraph winds everything up. And don't forget to be pro-active. Give the person to whom you are writing about 10 days to receive the letter and contact you (which probably won't happen because things usually don't move that fast), and then follow up. State the date you will be doing so, and then DO IT on that date! Don't think you can get away with a generic cover letter. You can't. They're spotted at 100 steps, especially by recruiters and human resource people. And they don't put you to the top of the pile. Is all this a lot of trouble? Yes, it is. But that's how you stay in control of your career: by going those extra steps. A personalized cover letter gets you remembered. Writing to the person by name gets you remembered. Saying you'll follow up and then doing so on the date indicated, gets you remembered. That gives you much better odds than ending up at the bottom of some pile on a desk. Because if you're called in to interview, then YOU are part of YOUR deciding process. If you go generic, skip the salutation, and wait around, you blend into the woodwork. You won't even have a chance to reject the company if they've already rejected you.
A publisher s rant why i hate the body of your article
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it. You’re Giving Me A Headache Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more interested in the format of the article, not your view or take on the subject matter. The readers on my sites may not like what you write, but that is your problem. I do care about the flow and format of the body of your article. I strongly encourage you to have a point and stick to it. If another idea comes to mind half way through writing an article, turn it into a separate article. Don’t try to cram it all into one article. One Sentence Paragraphs Don’t. For the love of God, just don’t write these. The only time you should write a one sentence paragraph is if it is a narrative. Occasionally, you can write one for dramatic impact, but try to stay away from these. Loooonggg Sentences Even in our capitalist society, punctuation is free. This “.” is a period. The period is your friend. For some of you, it is a long lost friend. Sentences should be relatively short. If you write articles through the stream of consciousness method, good for you. When the masterpiece is done, read it out loud to yourself. How does it sound? Perhaps you should do something with the 10-line sentence? Linking In The Body Why, why, why do you do this? I absolutely refuse to publish any article with links in the body. In truth, I don’t have anything against such links. My bitch is that you’re making me take extra steps to hyperlink the damn things when I publish them on sites. If you think I am going to spend extra time on your article, you’re wrong. Chant with me, “I will put all links in the byline.” Spelling Contrary to popular opinion, I don’t care if you misspell words. I can’t spell worth a damn and assume you can’t either. I will run your article through spell check programs. In fact, I’ll run them through two spell check programs. Spelling is not a big issue with me. Body Headlines Using headlines in the body of your article is a very good idea. I love them and will view you in a more favorable light. The only thing I ask is that you CAPITALIZE the first letter of each word. Remember, I am lazy. The Last Paragraph The last paragraph should summarize the point you made in the article. The last paragraph is not a place to put links, hints about your site or your biography. I will not publish your article if you do such things. You can cover all of these items in your byline. When it comes to the body of your article, knock yourself out. Just keep in mind these pet peeves.
The power of article marketing is well documented. Not only is it a great way to get quality one-way inbound links to your website, but it also gives the author a way of targeting specific keyword phrases by putting their author resource link on those keywords rather than the name of the website. And beyond all that, articles are actually read by real human beings and give authors an opportunity to demonstrate their expertise directly to their target audience. Even with this proven track record, article marketing can still be done with little or no money. Indeed, distribution services exist but even those are extremely inexpensive. No, article marketing doesn’t take money. I just takes time. Even for the best authors, writing a quality article takes time and the submission process does as well. The trick is to create an outline for your articles before you sit down to write any of them. Think about all the little facets in your business. Think about all the tiny little topics you could address in a short article. Write all these topics down and strive to put 3 or 4 bullet points under each topic. These bullet points could identify 3 strategies or 3 steps or 3 reasons supporting the underlying topic. Once you have an outline for multiple articles, each with 3 or 4 bullet points, you can sit down to start typing. Each article should have an opening paragraph introducing the topic, a second paragraph explaining the problem, a paragraph for each bullet point and then a paragraph pulling it all together. In all, your article should have 6 or 7 paragraphs. At 80 words each, that would leave you with an article of 480 to 560 words. Articles don’t have to be long. In fact, articles that are too long don’t get read as much. Shoot for 400 to 600 words. That’s just enough to cover a topic and provide real value without boring the reader. Keep in mind the reader will eventually find the article on a directory full of thousands of other articles. Yours has to be short and valuable. The objective is to provide just enough value to inspire confidence from the reader. Demonstrate your expertise so they’ll want to read more of your work. And in the latter paragraphs, allude to the fact that there is a lot more to learn and that your website can provide that additional information. Each of your articles provides a link to your website. Encourage readers to use it. The foregoing description sounds pretty structured. Creative writers will undoubtedly cringe reading my approach. But the fact is that you’ll be writing articles every day or at least twice each week. We’re all busy. We have to find a way of getting the job done in the shortest possible time frame. Following a specific structure can help you stay on top of the task without monopolizing your schedule. Article marketing offers too many benefits to ignore. Whether your goal is to build inbound links, target keyword phrases or demonstrate expertise, a well-written article can do the job better than any other strategy. So get a list of topics together, think of 3 or 4 points under each and follow a structure for getting your thoughts on paper.