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    Free Essay
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    What is textual advertising

     

    Textual advertising is a paid assortment of announcements which appear on the first pages of results in search engines (Google, Yahoo, Overture, etc.). They have recently become an important consideration when marketing a company’s web site in NY. The times the advertisement appears depends on the keywords and web design chosen by the website marketer, in addition to appearing as “text” rather than a graphic or banner. Therefore, such advertising is referred to as "textual". It is a rather new kind of advertising on the Internet. However, the market for textual advertising is constantly expanding, and the sales volume generated through search engines increasing. There are many advantages which have made textual advertising attractive in advertisers’ opinion. First, as opposed to other kinds of Internet advertising, for example banner displays, your announcements are shown only to those customers who search for products or services similar to yours. For example, my firm could select keywords such as “web site design and marketing in New York, NY”, so that the advertisements appear only when potential clients enter a combination of those keywords in the search engines. Another advantage is connected to the principle of cost - in most cases you pay not for the amount of times the ad is displayed, as in banner advertising, but only when users "click" on your textual advertisements. The third advantage is that even the basic advertising platforms offer well developed systems for results reporting, the tools to choose a target audience and to predetermine campaign expenditures. This allows advertisers to control the budget and target customers for each keyword (such as “web design”), or geographic area (such as New York, NY) of your advertising campaign. Overall, many internet marketing experts agree that textual advertising is the wave of the future, and will soon either almost or entirely replace banner, graphical, and other forms of untargeted, obtrusive and annoying online advertising.



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    Common printer ink questions answered

     

    What are the options available for refilling my printer? There are mainly two ways you can refill your printer – with printer cartridges or with ink refill kits. There are OEM cartridges, remanufactured or recycled cartridges and compatible cartridges. The cheapest option is, however, buying a printer ink refill kit and refill the empty cartridge. Do remanufactured cartridges harm the machine? Remanufactured cartridges do no harm to the printer. Remanufactured cartridges are nothing but recycled OEM cartridges. You only have to buy a remanufactured cartridge that is meant for your specific printer. How many times I can refill a cartridge? Many suggest refilling should not be done for more than 4-5 times. Printer cartridges come with printer heads and once these heads wear out, the cartridge needs to be changed. As long as you are satisfied with the print quality, you can go on refilling. How to save printer ink? Printer inks are very expensive and the best way to save money on printer ink is to use it economically. Plan and print. Often people take printouts simply to realize later that it is not required. Take printouts of only those documents, which are necessary. Where to buy printer ink? Printer inks can be brought from retail stores or from online stores. Buying from online stores will save you a lot of money – both on the product and on shipping and traveling expenses as well. Does my printer warranty remain valid even if I use compatible or remanufactured cartridges? Printer manufacturers like Hewlett Packard, Canon, Epson, Lexmark etc suggest that you use only OEM cartridges. Generally your printer warranty will be void if you use compatible or remanufactured cartridges. If you have ever used remanufactured or compatible cartridges, the printer manufacturer will not take responsibility for any damage done to the computer. Summing up, I hope you found the printer ink info useful. I wish you a good luck buying a new printer ink.



    Online Common printer ink questions answered
         
    Diesel passenger vehicles

     

    Diesel Passenger Vehicles Both diesel cars and light trucks are receiving a lot of attention in the United States as a near term strategy to achieve fuel economy and climate change goals. The renewed interest in diesel as of late stems from its potential to improve passenger vehicle fuel economy. The best diesel passenger vehicles of today are more efficient on fuel than their gas counterparts, helping to reduce carbon emissions by 30 percent or more. There are some auto makers that are talking about re-introducing diesel into light duty markets as a solution for reducing global warming pollution from both cars and trucks. Another important reason is that the higher efficiency of diesels will provide a quick fix for manufacturers who are struggling to meet federal fuel economy standards for light trucks. Even if the efficiency benefits of diesel do yield real world improvements on the economy, the potential climate change benefits are modest. Even though diesel achieves more miles per gallon than gasoline, many are concerned about the impact that diesel passenger vehicles have on the economy. From time to time, the combustion in the engine can cause black emissions to spit from the exhaust, which is actually very bad for the economy. While gas is actually the worst, diesel is taking strides to improve engines and the impact on the economy. Diesel is getting more and more popular these days, as gas prices continue to rise and rise. Although diesel engines can have an impact on the economy, they are the way to go for those looking to conserve mileage. Diesel vehicles cost more than gas vehicles, although they will offer you more than you can expect. If you are looking for a quality ride, diesel is the way to go. (word count 291)



    Online Diesel passenger vehicles
         
    Low cost medical insurance

     

    Medical costs have been rising over the last several years, and have reached levels that an average middle class family cannot afford in the event of a major illness or accidents. With increase in medical facilities and better-equipped hospitals, this is perhaps inevitable, but that doesn’t make it less worrying if you are affected. The best course open to individuals under these circumstances is to opt for medical insurance. The cost of medical insurance is high, and when you consider the fact that you don’t get much in return other than when an illness afflicts you, the cost of your medical insurance merits serious consideration. Fortunately, there is a way to resolve this dilemma. You can shop for the best possible combination of coverage and cost. First of all, you could check out on the governmental and other help available to you in this regard. If you live in a country like the United States and are either elderly or very poor, the government comes to your aid through schemes like Medicare and Medicaid. If you are not covered by any such program, as most likely you are not, then what do you do? The first step towards obtaining a low cost health insurance is to know what is being offered and how it is priced. Knowing the alternatives in terms of facilities and prices will help you to make decisions that can reduce your cost of medical insurance without compromising on your real requirements. Knowledge, in this case, is truly power and money. You could get this knowledge by doing some research on the Internet. There are a number of sites that offer you comparative information on medical insurance plans, which you can refer before finalizing your medical insurance coverage. Learn about the different options available to you; research the company and the agent you are proposing to deal with; find out what you are covered for. Some of the ways by which you can reduce your medical insurance costs are given below: · Pay premiums annually. This will help you avoid or reduce the service fee and might also earn you discounts · Review your policy regularly. Make sure that it covers your real requirements and does not have additional cover that you may not need. For example, additional coverage for pregnancy may not be really required for you and the normal coverage for this might be quite sufficient for your anticipated needs · Keep a reasonable limit on the ceiling of medical expenditure in your policy. If you don’t have a ceiling or if you have a very high ceiling, you may be covering every eventuality but may also be paying higher for the coverage unnecessarily. Match the terms of the policy to your needs. · If you have to file insurance claims, make sure that you keep all the documents available and know what you are covered for. In case you are not sure about whether a particular disease or treatment is covered. File your claim anyway · Group plans are another way in which you can reduce your medical insurance costs. Find out about group plans and how they apply to you. See if your company, or member organization, such as your local Chamber of Commerce have a plan in place. · Carry a higher deductible amount: The amount of expenditure that you opt to bear yourself has a great bearing on the medical insurance cost. If you are comparatively free from minor illnesses and you would like to be covered only for major illnesses, you can opt for a higher deductible reducing your premium without sacrificing the coverage you desire. · If you discover a serious medical condition, it is better to continue with your existing insurer, as going to a new insurer will almost certainly increase your costs and will likely limit, or exclude, coverage for any pre-existing conditions. · Avoid supplemental insurance. Supplemental insurance is a policy that gives you additional cash for the same illness that is covered by another insurance.



    Online Low cost medical insurance
         
    A brief history of the mattress

     

    Mattresses are a key component of bedding. Because most humans spend over a third of their lives sleeping, finding a quality mattress is important for a high quality of life. Normally comprised of foam and fibers, with metal springs on a wooden frame, mattresses help ensure a restful sleep. Serta, Sealy, and Simmons are the three largest, most popular mattress brands in the USA. Standard USA mattress sizes are Twin/Single (39” X 75”), Double/Full (54” X 75”), Queen (60” X 80”), King (78” X 80”). Other USA mattress sizes include Olympic Queen (66” X 80”), California Queen (60” X 84”), and California King (72” X 80”). Mattresses typically require replacement after seven to fifteen years of use, or sooner, if the coils or frame have experienced noticeable wear and tear. A Brief History of the Mattress In the Neolithic period (8,000-6,000 B. C.), people migrated from sleeping on the ground to simple man-made beds and mattresses. These first resting structures were constructed of leaves and grass, held together with animal skin. Around 3,500 B. C., Persians invented the first “waterbeds,” made of goatskins filled with water. The more affluent inhabitants of the Roman Empire, circa 200 B. C., slept on mattresses filled with feathers. Steel coils, which now support the vast majority of mattresses, were not patented for this purpose until 1865. Mattresses have enjoyed many advances in the past few decades, including the advent of air mattresses, foam mattresses, and “memory foam” mattresses. Increasingly, mattresses are being constructed from modern materials such as latex foam and polyurethane foam. In addition, those consumers seeking affordability and convenience have chosen futons and futon mattresses to ensure their good night’s sleep. And there has long been a core of waterbed enthusiasts who remain committed to waterbed mattresses.



    Online A brief history of the mattress
         
    What the heck is a campaign and why do i need to do one

     

    : Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” I sigh. I take a deep breath before writing this chapter. This is a biggee. Very important subject. This is the one that is hardest to teach. No matter how I try, no matter how much proof I give, people just don’t want to believe it. But I owe you the truth. So here goes… cam•paign n. 1. A series of military operations undertaken to achieve a large-scale objective during a war: Grant's Vicksburg campaign secured the entire Mississippi for the Union. 2. An operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign. intr. v. cam•paigned, cam•paign•ing, cam•paigns To engage in an operation planned to achieve a certain goal: campaigned through the jungles of Vietnam; campaigned for human rights. [French campagne, from Italian campagna, field, military operation, from Late Latin camp nia, open country, battlefield, from Latin campus, field.] Definition number 2 above is the one we’re using. But from studying the entire definition along with the derivation (the word origin) you can see how all the definitions tie together. Campaigns for marketing are, in a nutshell, a series of advertising steps including repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business. Nota bene (that means “take note” in Latin – and I do mean take note): If you are not doing repeat mailings then you are flushing money down toilet. Sorry, I know. The truth sometimes hurts. Why is this true? One mailing of one postcard once is barely going to get anyone’s attention for more then the minute they see it. Think about it. How many times have you seen the same TV commercials over and over? A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything. So, if you are not up to confronting that you need to do a campaign then maybe you shouldn’t be in business. And that may sound harsh – it is harsh. It’s a harsh world. And I want you to succeed in it. There is another reason. Credibility. In some cases people will hold onto your postcard for a while. They can hold onto your postcard for six months. They may even hold on to your card for three years. But in most cases they’ll think “Oh, I may need that some day” and then while tidying up they’ll throw it away. When you repeat your mailings to those same people and they see your image, logo, slogan, message over and over you become credible to them. Your chances of them responding just got greater. Repeat mailings cannot be repeated enough. Why do over 50% of businesses fail within five years? Because they don’t have enough people paying money to them for their services. The bottom line is, they don’t market – they don’t get people buying their stuff. That’s the whole point of marketing. Yes, of course some promotion is better than no promotion. And sending out a one time mailing is better then never sending any mailing at all. But with a real campaign of repeat mailings you will soon learn to predict your growth. Eventually you will see trends within your own company based on specials or offers on your postcards. You’ll know which offers pull more responses. And if you tabulate your results – meaning if you keep track of how many closes or how much income came off of that promotion…

    well, you can see where this is going… prediction. You’ll be able to create your campaign based on your results.

    But I’m getting ahead of myself here. Let’s keep it simple. Your income is dependent upon how much communication you put out on a subject. It’s relative to that. And after some time of mailing consistently you will know how much you need to mail in order to bring in the desired dollar amount.

    If you put out a blast of communication you will get inflow - prospects, customers calling or coming in and buying. Yes, if you deliver a good product you will get some business from referrals…some. But you want that blast repeated over and over and over to get the inflow that it will generate consistently.

    And consistency is where prediction comes in. You could almost make a big flow chart of what will happen. Check this out: Say you send out 5000 postcards. Out of that 5000, 150 hang onto your postcard. Out of that 5000, so many call the 1st week. Out of that 5000, so many call the 2nd week. Out of that 5000, so many call the next month. Out of that 5000, so many call in 6 months. Out of that 5000, so many never call… There is a dwindling inflow from that first mailing and therefore can give a false impression of what occurs from one mailing. Someone sends out a postcard and says, “I only got four responses from my mailing!” But there is a whole dynamic that is going on that is continuing from that one mailing way after the person who sent the mailing expects things to happen. Think about it. Do you jump at every single advertisement that you get bombarded with that you think is a good idea? If you do, you are either a millionaire or broke. But most likely, you see some advertisement that catches your interest and say to yourself that you’d like to check that out some day. Then, you see it again and remember that you wanted to check that out one day. And then, you see it again and this time you decide to check it out. Or you file it away and when you pay off that credit card, you pull out your file and visit that store that advertised the rug you wanted to buy for your living room. Victoria’s Secret, Pottery Barn – any reputable catalog company will mail you catalogs multiple times! Are you getting the picture yet? How many Pottery Barn catalogues have you received without ever making a purchase – yet they keep sending them… You want continuous and consistent growth. So what do you do? Look at this scenario: What if, You send out 5000 postcards one week and you have all that going on that I mentioned above. You send out 5000 the next week and you have all that going on that I mentioned above. You send out 5000 the next week and that dwindling flow chart is going on, on each one of those outflows. What is going to happen? Mmmh, let me see… Eventually it is going to snowball – it’s coming in from all different places! You are really putting your communication out there consistently in a big way. And yes, it costs a lot of money to do it. (Once you have your list which you’ll use over and over – only paying for it once – postage is more then 55% of your costs) So, FIND THE MONEY. FIND THE MONEY. If you are going to borrow money to do a business, spend that borrowed money on marketing! This is the thing about capital investment: People get money to start their business. They give themselves a nice big salary, they buy really great furniture, computers, a building, and so forth. That’s not where they should be spending their money. They should be spending their money on marketing and promotion and getting their name out there. And then all that money from the sales that come in should be spent on upgrading their computer or designing a fabulous office. Then and only then. Back to campaigns and mailing out beaucoup each week. Start with a list and mail to one list one week, another list the next week and another list the following week. Then you rotate those lists – again. And again. And again. Now you ask - what if you only have one list? You can still rotate one list. And it is always good to put it on a spreadsheet or a flow chart to track what you are doing and what you have already done. For instance: You get one list of 6000 identities. You can mail to 2000 one week, 2000 the next week and 2000 the third week. Then you rotate. There are your three different lists! OK, you got the point. The next thing to know about campaigns is that there are two different types of marketing campaigns. There is the campaign to get your customers to keep buying from you so they don’t go elsewhere. And then there is the campaign to get new business in. Once you have gotten new business in, then those customers (that once were prospects) get the repeat-customer campaign. (There is more information on this later in this manual) Where does one start? The first thing you should do when starting out and thinking of a marketing campaign is to start with your own customers. Say you’ve been in business 5-10 years and have hit a plateau; start by mailing out to your own customers that have been with you and already know you are good. And then once you get your income up a little bit, start the second campaign to market to new customers. But then, if you have the money just figure out how to do both. Don’t go out to eat quite as much. Don’t buy that new Lexus (yet!). Don’t invest in that piece of real estate right now. Put your money back in your business. Up to this point if you have made all your money with your business, well then that business is the goose that is laying the golden egg (for the eventual Lexus), so put that money back in your business first. Go ahead and spend the newly earned money on both the new customer and customer retention campaigns. Sure, be selfish; you earned it but just be patient. Wait until your marketing is really paying off and you couldn’t stop the influx of business if you tried. Above, I am speaking to someone that has gotten very comfortable in their own income and doesn’t necessarily want to cut their own income to grow their business. But if you have a new business and really only have twelve customers, then you have to do a campaign to get new customers. And it costs money; it will be a big expense. So buy a used computer. Most of the $10,000 you borrowed from your dad to start up should be spent on marketing. Work out of your bedroom on a used computer, then sell and deliver your product or service. When you’ve sold plenty then you pay yourself (when Dad’s paid off and you actually have money). To get back to what we were discussing: just mail to the list for a while – and rotate through it. It will pay off, I promise. A campaign could be as simple as mailing over and over and over again the same postcard to the same list. You’d still be campaigning if you did it this way and you would have results. But you could get closer and closer to an ideal scene with a ‘several-different-message’ campaign. You could design each piece so that it communicates to different types of people. For instance FEAR is a common feeling for people when they are about to make a purchase. You could use this to make your cards communicate how safe it would be to try your product or service – or how awful it could be for them if they don’t. Maybe you can offer a money back guarantee. People also respond to humor. So another card in your campaign could be funny. Different folks will respond to different emotions in advertising. A VERY successful way to put together a campaign has to do with creating a series of cards and on mailings 2,3,4 and so on all your postcards should look similar. Not the same, but similar. You could do a three-card, four-card, five-card campaign. Look and feel should match. Your logo is in the same place each time, your color scheme is the same, etc. You have got to come up with your look and feel beforehand. I suggest that you design and mail the first one and check for results. You can tweak it, but choose your basic colors FIRST. Do a little research. Which colors communicate to you the most? Be your own survey person. Love your mail piece. Don’t sign off on anything a designer came up with if you don’t love it. You’ll imbue it with results. It’ll pull better if you love it…sounds nutty, but it’s true. One thing about campaigns is that you have to commit to a campaignmit. Wherever you buy your marketing services from, commit to a campaign. Let them design all five pieces at once. I don’t suggest printing them all at once. Tweak the design on the others if you need to as you go. Consumers rarely get multiple postcards from a business. Yet it is such a brilliant idea. When I receive multiple postcards, I take a look. I think, “Hmmm, these guys are still contacting me.” That shows persistence, it shows credibility. You are building credibility with a campaign. That is the point. So, hit ‘em again, Sam. A campaign is mailing to the same people over and over and over again. The point is you want to hit your prospects with different communication about the same thing or hit them with different products with the same look and feel or both. The rest will come. A great movie had a great quote that is well remembered but not necessarily true, “Build it and they will come.” Ever hear that? People think that it means if you put a building there people will come. Or they think if you build a web site then people will automatically visit it. No, you have to drive customers to your business. So, “Build it and they will come” should actually have been “Build your marketing campaign and they will come”. Because what you are building with a marketing campaign is credibility. You are building your business through communication. You are communicating consistently, so much that people will believe you (credibility) and they will respond; they will come, they will spend.



    Online What the heck is a campaign and why do i need to do one
         
    Tips for new years eve party planning

     

    Tips for New Years Eve Party Planning New Years Eve is an exciting holiday for many. It is traditionally one of the holidays in which most people participate in parties with friends and family members. While going to parties is a great deal of fun, it is also a lot of fun to host your own New Years Eve party as well. It is definitely a lot of work to plan a memorable party but it is a great deal of fun as well. This article will offer a few basic tips for planning a New Years Eve party. These tips should be useful for both novice party planners as well as those who have a great deal of experience in planning parties for their friends and relatives. The first step in planning any party including a New Years Eve party is to consider your guest list. This is important because it will help you to determine where to hold the party. For example if you have a fairly small home and want to host a party for over one hundred people, you will obviously have to consider hosting the party either in a much larger house or even in a catering hall or restaurant. When you are planning your guest list, you should figure each solely guest will likely bring a date with them. This is only reasonable and it would be considered tacky to tell guests they are not able to bring a date to the party. Deciding whom to invite is not the only concern here. You should also consider how you plan to invite your guests. You have a number of options here. The most traditional way to invite guests to a party is to mail out invitations to each individual guest or married couple you plan to invite to the party. The invitations should include all of the pertinent information including date, time and location and should also include instructions for responding to the invitation. These instructions should include a deadline for responding and a method of responding such as calling by phone or sending an email. Other options for sending invitations include calling the guests or sending out an electronic invitation via email. Although paper invitations were considered the only method for awhile, it is now considered acceptable to send out other non traditional invitations for any party or event. Once you have determined the number of guests and the location of the party, it is time to consider the food and beverages for the party. Since most New Years Eve parties start rather late in the evening, appetizers and cocktails make an excellent idea for food. However, if you plan to start your New Years Eve party at an earlier time such as five or six o’clock in the evening, you should consider having more substantial food at your party. You might opt for an elaborate sit down dinner or include a buffet in your party. Still another food option for New Years Eve parties is to host a brunch on New Years Day. You may offer finger foods, appetizers and cocktails in the evening and early morning but then start serving breakfast items as the sun starts to rise. This allows the party to go on a little longer because guests do not start leaving because they begin to get hungry. When planning a New Years Eve party you should also consider the type of entertainment you plan to provide at the party. You might consider hiring a band for the duration of the party or for only a few hours during the party. Other entertainment ideas include have a DJ or playing your own recorded music. More elaborate and less traditional ideas for entertainment include hosting a murder mystery or hiring an improve group to perform. These are both fun ideas for entertainment because they get all of the guests involved in the fun. Word count 653



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    Good guitar technique will allow you to play anything

     

    There are many philosophies when it comes to practicing guitar. Some people don't practice at all, others practice for 10+ hours per day! Steve Vai's legendary 10-hour guitar workout comes to mind. But consider this...who do you think is the better guitar player? The person who hardly practices, or the person who practices on a regular basis? Of course it's the person who practices regularly! I'm a strong advocate of practicing on a regular basis because with good guitar technique, you can play anything! If you think about it, it makes perfect sense. If you can alternate pick most any any lick or picking pattern, then any time you’re trying to learn something new you’ll be able to pick it up much more quickly then if you don’t have good technique. Obviously you want to practice things that you have difficulty playing, or create your own exercises that are similar to those things you struggle with. By focusing your practice time on these things, you will improve much quicker. Then in the future when you encounter things you previously used to struggle with, you’ll breeze right through it! Think about it…if all you practice are power chords, you just really limit yourself as to what you can potentially play. By focusing on certain techniques, you’ll be able to do so much more. But you can still play power chords if you choose. I don’t know, maybe some people are happy only playing power chords, but I digress… Now I'm not saying that you should go out and start practicing for 10+ hours per day. I never practiced for more then 3-4 hours per day. I think that what you practice is more important then how long you practice. Of course it’s ultimately up to you. This is just how I view the guitar.



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    Learn good singing skills

     

    There many methods to be a good singer. Most singing teachers actually invent their own singing system and methodology to teach their singing students. Each method and singing technique will usually include vocal exercises, singing techniques, skills and concepts. To add clutter to the confusion, there are many books and information and sometimes misinformation you can find in the libraries, music shops and on the internet. The most frustrating thing is that many of these products and books come with contradictory information. With this abundance of information, you could be learning singing techniques that conflict with each other and this could be very detrimental to your singing support system and sometimes the damage done may be irreversible. Many exciting singing careers were destroyed because of learning wrong singing techniques. Take a look at babies. They are breathing naturally with their diaphragm and they can throw their powerful voices across the room when they cry to get your notice. How can they project their voice so naturally? This is because nature has provided us with the natural vocal mechanism to sing well and powerfully. It is when we adopt bad vocal habits as we grew older that the natural ability to be a good singer is lost and needs to be rekindled by good and correct vocal exercises and singing concepts. One challenge to good singing is to combine a simple yet powerful singing technique with strong emotions. Powerful emotions can break down a voice that is not trained with solid singing skills and techniques as a foundation. Good singing technique is the foundation to build the emotional aspect of singing. For instance, if you pour out all your emotions in a song, you will know that something does not sound right in the singing sound you produced. Pay attention to your inner feelings and you will know what sounds right or wrong. Successful singing requires not only the will and ability to express your emotions in a song, but also the correct singing technique and skills. Since emotions are channeled through your singing support system, your system must be fully developed for the emotion to come through powerfully and convincingly. So to be a good singer, you must build your voice and the support system that produce that voice. With a good mastery of your voice mechanism, your own singing style and interpretation of songs will be much more enhanced. You do not have to be concerned about sounding like a copy of other good singers when you perform. Yes, there are born voices, but there are no born artists. Each and every singer must develop his/her own individual skills to be an outstanding artist. It is not just how good a singing voice you have. It is what you can do with your individual vocal resources that is the crux of a good singer. So getting introduced to a good singing teacher to help you to hone your singing skills to perfection is necessary if you want to be a good singer.



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    Hawaii volcano helicopter tour

     

    The many islands of Hawaii were the evolution of a series of spectacular volcanic explosions and activities millions of years ago. Some of the volcanoes in Hawaii are still active volcanoes such as the Kilauea Volcano, on south-eastern part of the Big Island, is still spitting hot brilliant lava into the Pacific Ocean today. The Big Island of Hawaii, the largest Hawaiian island is actually the youngest of the Hawaiian Islands. Some of Hawaii's volcanoes can only be viewed from the air by helicopters such as those at the Volcano National Park. This is because accessibility is blocked off to foot and land vehicles by the flow of the deadly hot volcanic lava. It is because of this, many Hawaiian tour agencies are offering helicopter and light plane tours for tourists to see Hawaii and view its majestic live volcanoes from the air. Hawaiian helicopter guided tours are conducted very professionally with well trained tour guides relating the history and the quirks of Hawaii in very interesting story telling narratives. Touring Hawaii and view its volcanoes by air is one of the favorite activities of tourists although it can get rather expensive if you are touring Hawaii by air as a family. The Kilauea volcano actually looks like a bulge on the southeastern side of Mauna Loa. For many years Kilauea was thought to be a mere satellite of its giant neighbor, not as a separate volcano. However, it is now known that the Kilauea has its own magma-pumping system, extending to the surface from more than 60 km or 37 miles deep into the crust of the earth. In fact, the summit of Kilauea lies on a curving line of volcanoes which also include Kohala and Mauna Kea. Hawaiian folklore has it that the Kilauea volcano is the home of Pele, the Hawaiian volcano goddess. The caldera was the site of nearly continuous volcanic activities during the 19th century and early 20th century. Since 1952 there have been about volcanic 35 eruptions have been recorded. The Kilauea volcano is amongst the world's most active volcanoes. There are helicopter tours taking off from the helipad at the Hilo Airport and soar directly to the Kilauea's volcanic system to view the current volcanic activities and the coastal region which was devastated by previous lava flows and volcanic activities. Along the tour your some helicopters will also soar into Kauai the Garden Isle, which is the oldest of the Hawaiian Islands. This jungle rainforest island serves as the back-drop for many Hollywood movies. The dramatic and rugged interior of the island is uninhabited, and is a landscape of pristine forests, plunging waterfalls, multi color hued rainbows and grand valleys. A helicopter tour of Kauai will also take you to Kauai's dramatic wilderness areas which us only accessible by air. So if you want to observe Hawaii's natural beauty and active volcanoes from a bird's eye-view, do consider a Hawaiian helicopter tour.



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    A look at the types of student credit cards

     

    As parents, have you ever considered giving your children what they can claim as their own student credit cards? You may be a bit frightened considering the fact that there are millions of cases of unpaid credit card debts and you may perceive that awarding your kids with student credit cards means a trouble set to a boil. While this may be true, you can as well look at the brighter side of it. Student credit cards have their own advantages also. Most parents who have tried giving their children an access to student credit cards can tell you that they find such mode an effective way of tracking the expenses of their kids. You have to take note that with the thought of freely giving them student credit cards comes along your own imparting to them the lecture on the concepts of discipline and responsibility. As you know, either your kids are in high school or in college; they can become successful in controlling their expenses. As you get hold of their student credit card bills, you are able to exercise the power to monitor whatever expenses they incur for several instances. To help you in deciding which student credit card to avail of, take a look at the following insights. Types of Student Credit Cards There is always the availability of the different student credit cards. The offers may vary and you may take time to scan whatever is in store for you. In this case, you may be rest assured that your choice is the best that you think it ought to be. The Citibank platinum student credit card. This type of student credit card is most applicable for the demanding needs of most college students. In an easy light, the Citibank platinum student credit card contains 0% APR within the introductory phase covering a period of six months. Meaning, the purchases made in the first six months will earn zero interest rate. For balance transfers, the same offer may likely be available provided that no default in the terms and conditions has been accrued. The application is quite easy because no co-signer is demanded for. The Discover clear student credit card. This type lets the cardholder avail of up to five percent cashback as a form of bonus. Such bonus may not expire at all so long that the feature is often used. Another form of bonus for this student credit card type is the gift cards and certificates which can be redeemed from the partners of the Discover student credit card. Sad to say, the offer does not cover balance transfers. The Citibank MTV platinum visa. With this student credit card, the college student cardholder is automatically benefited with five points as a form of an expression of gratitude for every single dollar that is spent at the record shops, restaurants, video stores, bookstores, or in theaters. The Citibank driver's credit card. Again, the 0 APR applies for the first six months but luckily, the offer covers both the cash advance and the balance transfers. There are rebates available for new or used cars. The flexible Chase student credit card. In this sort of student credit card, all transactions allow the cardholder to earn points that enable them to access gift certificates for free. There is plenty of information available online about the kinds of student credit cards and the offers that come alongside them. Your wise choice matters. You have to clearly ensure though that you note the most essential things regarding their APRs, interest charges, and other hidden fees.



    Online A look at the types of student credit cards
         
    Disability insurance policy 5 things to get the best deal

     

    When gods are displeased they don't consider your delicate situation. They simply unleash there wrath and you are left in the middle to suffer the divine onslaught. You keep thinking what was it that you did wrong to invite it, but what works better is to stand up to the challenge and face it like the brave person He made you. Now, the only choice you have is to deal with it when it comes headlong or prepare yourself beforehand for any such eventuality. Disability insurance comes in handy on such occasions. There are number of companies offering it, so it is important that you weigh the pros and cons of each policy separately and decide for yourself what suits you best. Here is a list of 5 things that you must remember before signing a disability insurance deal. 1. The policy you choose must be capable of providing you enough money to sustain the standard of living you and your family are accustomed to so that you do not feel at a pronounced disadvantage in the time of difficultly. In other words, choose a policy that makes you feel no financial difference when you are not working. 2. The terms of the policy should be flexible enough to suit any particular situation as well. This is to ensure that if something utterly unexpected strikes, the policy could stretch its umbrella accordingly. 3. The coverage should be such, that it helps you bear the burden yourself without compromising on your independence or dignity. 4. Another important thing is your future goals and ambitions. There is little sense in taking a policy that provides the security but hampers your dreams. Therefore, look for a policy that provides you with enough cushions, and, if possible, a springboard to relaunch yourself after you are fit and fine again. 5. Carefully compare the amounts of premiums to be paid and weigh the advantages of paying higher premium. Do not make the mistake of assuming that higher premiums necessarily mean better coverage. Getting disability insurance is actually an investment and a security net rolled into one. Therefore, it is important that you get the best returns out of it. Make a wise choice, and you'll not have to worry about the trying times.



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    Colleges and universities in baltimore maryland part v

     

    Morgan State University Morgan State University at 1700 East Cold Spring Lane, Baltimore, Maryland sits on a spacious 140-acre campus nestled among rolling hills of Northeast Baltimore. Morgan State University has earned a national reputation as a progressive institution for higher learning and is the leading producer of African-American degree recipients in Maryland. Morgan State University is ranked fourth nationally in the number of engineering degrees awarded to African Americans and fifth in awards in Computer and Information Sciences. Morgan has thirty-eight academic programs that lead to a bachelor’s degree. In-state tuition is $6,204 and out-of-state is $13,964 with room and board of $3,665. Peabody Institute Peabody Institute is located at One East Mount Vernon Place in Baltimore, Maryland. Tuition is $28,215 per year with room and board at $9,225. Peabody Institute has had some of history’s most revered talent walk through its door. It is located in the historic and cultural heart of Baltimore and is one of the nation’s major sources of professionally trained musicians. Peabody Institute is affiliated with one of the nation’s leading universities, the Johns Hopkins University. Yearly, Peabody stages more than 800 musical and dance performances in Baltimore and other U. S. cities. University of Baltimore The University of Baltimore is located at 1420 N. Charles Street in Baltimore, Maryland. It is an upper-division and graduate university located in the cultural district of Baltimore. The campus is made up of new and historic buildings. It also offers classes in several off-campus sites. The School of Business and the School of Law delivers comprehensive programs. More than 50 percent of the students are part-time and most hold down jobs in addition to their studies. Tuition is $2,662 for in-state students and $8,452 for out-of-state students. Room and board does not apply. University of Maryland, Baltimore Campus The University of Maryland, Baltimore Campus was established in 1807. It is the founding institution of the University System of Maryland and one of three major research universities in Maryland. The University of Maryland, Baltimore Campus is home to a graduate school and six professional schools, which are: •Dentistry •Law •Medicine •Nursing •Pharmacy •Social work The majority of Maryland’s physicians, nurses, dentists, lawyers, pharmacists, and social workers are trained at the 60-acre campus on Baltimore’s west side. The University of Maryland, Baltimore Campus, offers undergraduate degrees in: •Nursing •Dental hygiene •Medical and research technology The campus is a mix of historic buildings and high-tech labs and is easily accessible by public transportation. Attractions close to UMB include: •The Inner Harbor •The Maryland Science Center •The National Aquarium in Baltimore •Oriole Park at Camden Yards •M&T Bank Stadium (home of the NFL Ravens) •The Baltimore Museum of Art •1st Mariner Arena This article is FREE to publish with the resource box. © 2007 Connie Limon All rights reserved



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    Product sourcing strategies for the new year 5 ways to boost your e biz

     

    There’s no better time than the New Year to re-evaluate your product sourcing strategy. You can’t look at your product sourcing in 2007 the same way that you did in 2006. Consumer trends cycle and change—you need to understand what buyers want NOW. According to seasoned trend-spotter Lisa Suttora, of WhatDoISell, there are five specific strategies you should be incorporating to see your E-Biz succeed in the coming year: •Niche Down The first strategy is to source vertically, or focus in on your niche. Explains Suttora, “Online shoppers want depth of inventory and a selection they can’t find down the street or at Wal-Mart. Last year, the small online sellers who concentrated on their specialty and became the go-to place for their specific sub-niche, far out-sold the larger, more generic online stores.” Rather than carry a few selections of many various types of lamps, try drilling down and getting specific with your offerings, such as kerosene lamps for power outages or natural lighting lamps for home offices. This allows you to leverage your inventory capital and marketing efforts. You can focus your product sourcing efforts, rather than investing in different product categories or attending trade shows for multiple industries. •Don’t Limit Yourself Use multiple supplier channels. Even though you’re purchasing in a narrow niche, you don’t want to limit yourself to only using one supplier, or one type of supplier. Various product sourcing methods bring different strengths to your business and provide you with different opportunities. Drop shipping is a great way to test out new products, while liquidation and overstocks provide excellent loss leaders and add variety to your lineup. Using different channels gives you a well-rounded supplier list, and the most diverse product line possible. •Think Locally Regional Sourcing can give you a unique position in the market and eliminate a lot of competition. Look for products that are exclusive to your region, but that people from around the country might be interested in. While you don’t need to build your entire product line around regional sourcing, you can supplement your existing line with products that buyers in other areas don’t have access to. For example, if you sell decorative lamps, you might look for local artisans that make uncommon lamps. Unique products that have a story often go for a much higher price online. •Share the Knowledge Bundle information with products. Customers are reporting that they want more than just a product—they want to know how to use it. So create a tip sheet or small eBook, or find someone from a site like elance or craigslist to create one for you. For instance, if you sell special garden tools, you might buy some little books on Japanese gardening tools that people don’t know how to use. You could then sell your tools with the book telling customers step-by-step how to use them. By constructing a One-Stop Shopping experience for your customers, you’re adding value to your product and eliminating your customers’ ability to comparison shop. •Be Proactive Act on your knowledge. It doesn’t do any good to assimilate great suggestions and ideas on sourcing products more effectively, if you don’t actually implement the tips and information you learn. Product sourcing is an ongoing effort. Encourages Suttora, “Don’t just think about it—take action. Put these things into play and get outside that box. You will be amazed at the kind of business you’re going to be able to build this year.”



    Online Product sourcing strategies for the new year 5 ways to boost your e biz
         
    Herbal beverages taan

     

    Taan (Palmyra Palm, Lontar Plam, Pan Palm, Brab Palm) Scientific Name:Borassus flabellifer Linn. Family :PALMAE Other Names:Tanntanoad, Taanyai (The Central Part) Taang (Chiangmai-Karen-Taak) Toowthoo (Karen-Mae Hongsorn) Taan (Shan-Mae Hongsorn) Noad (The Southern Part ) Tanaaw (Khmer) Botanical features: Trunk A perennial tree is about 30 metres high. The trunk which is long and tapering does not produce any branch. The husk contains hard splinters. Leaves A Taan leaf has a single, fan-like form. Leaves grow abundantly at the crown of the stem; each leaf is like a long sword of about 140 cm. The end of the leaf is divided into 2 jags; two edges of the leaf contain small scales. The midrib of the leaf is a thick, hard coir with thorny, pointed, and dark edges. Blossoms Blossoms are in a branching out, big cluster. Small blossoms are separated in gender growing on different trunks of the Taan tree. The male blossoms have along, cylinder form in green color which turns brown when fully ripe. The blossoms of the Taan palm are called “Jaan”, which produces sugar. Fruit The fruits of the Taan palm grow as a bunch/cluster. They are dark at the bottom when fully ripe, and yellow at thehead. The Taan fruits give sweet smell. Usage: As foodsYoung blossoms male or female, are ingredients of curries. “Jaan” in used to make sugar: Namtaan Poek, sugar boiled down in pack, and Namtaan Peep, sugar boiled down and put into a quadrilateral container. Food value Young Taan fruits have phosphorus, calcium, a small quantity of Vitamin C, and others. “Jaaw Taan” (an edible part growing inside the Taan fruit )contains high phosphorus, Vitamin C and others. Nuang Taan (the spadix of the Taan palm) which consists of various kinds of sugar is used to make Namtaan Tanoad (sugar made from Taan syrup). As medicine The roots of the Taan palm are used to cure internal fever and relieve thirst, as well as to be remedises for tonsil inflammation, for nourishing body’s health and getting rid of parasitic worms. The leaves are used to improve mental health after birth delivery, powdered leaves, taken through smoking of blowing, help decrease high blood pressure. The Taan spadix is used to cure Taan sang (a kind of children’s disease), and get rid of parasitic worms fresh coir or midrib, made hot by fire and extracted for water, is a medicine for diarrhea and mouth disease. Minor fruits names 1. Aegle marmelos Correa. 2. Anacardium occidentale Linn. (Cashew-apple). 3. Annona reticulata Linn. 4. Artocarpus lakoocha Buch. (Artocarpus lakoocha Roxb.). 5. Averrhoa carambola Linn. 6. Borassus flabellifer Linn. 7. Carissa carandas Linn. 8. Chrysophyllum cainito Linn. 9. Dillenia indica Linn. (Dillenia speciosa Thunb.) 10. Euphoria longan (Lour.) Steud (Dimocarpus longan Lour.) [Nephelium longana (Lamk.) Camb.] (Euphoria longana Lamk.). 11. Flacourtia indica (Burm. f.) Merr. (Gmelina indica Burm. f.) (Flacourtia ramontchi L'Herit) (Flacourtia sepiara Roxb.). 12. Grewia subinaequalis DC. (Grewia asiatica Masters). 13. Limonia acidissima Linn. [Feronia limonia (L.) Swingle] (Feronia elepehantum Correa). 14. Malpighia glabra Linn. and Malpighia punicifolia Linn. 15. Monstera deliciosa Liebm. (Monstera lennea Koch.). 16. Phoenix sylvestris (Linn.) Roxb. (Elate sylvestris Linn.). 17. Phyllanthus acidus Skeels (Averrhoa acida Linn.) (Cicca disticha Linn.). 18. Phyllanthus emblica Linn. (Emblica officinalis Gaertn.). 19. Physalis peruviana Linn. (Physalis edulis Sims.). 20. Psidium cattleianum Sabine (Psidium littorale Raddi). 21. Spondias cytherea Sonner. (Spondias dulcis Sol. ex Forst. f.) and Spondias pinnata (L. f.) Kurz. (Spondias mangifera Willd.) (Spondias acuminata Roxb.) (Mangifera pinnata L. f.). 22. Syzygium cumini (Linn.) Skeels (Myrtus cumini Linn.) (Eugenia jambolana Lamk.). 23. Syzygium jambos (Linn.) Alston (Eugenia jambos Linn.). 24. Syzygium samarangense (Blume) Merrill & Perry (Eugenia javanica Lamk.) (Myrtus samarangensis BI.). 25. Syzygium uniflora Linn. 26. Trapa natans Linn. var. bispinosa (Roxb.) Makino (Trapa bispinosa Roxb.) and Trapa natas Linn. var. quadrispinosa (Roxb.) Makino (Trapa quadrispinosa Roxb.) Literatrure cited.



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