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    A publisher s rant why i hate your first paragraph

    #1

    I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it. A Biggie First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go through the roof. Unfortunately, almost nobody does it correctly. The entire issue comes down to meta tagging. When I create a page on a site for an article, I have to enter the meta title and meta description. Your headline is the meta title and your first paragraph should be the meta description. If your first paragraph doesn’t fit my meta description needs, I will blow by your articles like a debutante on Rodeo Drive with a new credit card. I don’t have time to re-write your masterpiece. Don’t make me. Here is what I want: 1. No more than 38 words. 2. Preferably two sentences. 3. Your keywords in the first sentence. Now, that seems easy enough, but none of you do it. Instead, you charge right into the body of your article and write these truly horrific 10 line first paragraphs. I HATE these. I will not publish you. I may decide to never look at your articles again. Writing articles can be a challenge. Often, the best way is to just start writing. I have no problem with this approach. All I ask is that you write a two-sentence introduction after you have finished the article. Scroll back up to the first paragraph of this article. What do you see? Three short sentences totaling 26 words. The keywords, “publisher” and “first paragraph” are contained within the three sentences. When I publish this article, I will copy the first paragraph and slam it into my meta description. Wham! Bamn! I’m off to the next article. This approach has a huge benefit for you as well. When I publish articles in this format on sites, the articles will appear high in the search rankings for Google, Yahoo and MSN. Put another way, you will be able to piggyback my high ranking sites and get your article in front of your target audience. This means traffic for both you and me, which should make us both happy. The first paragraph is extremely important. I will look past crappy headlines and ungodly spelling errors if you write a good first paragraph. I am a lazy person. Make my job easy and you will benefit.

    The annoyance of the three paragraph essay

    #1

    So we begin where we have so diligently been instructed to start, at the beginning. Our teachers berate us over topic sentences and main ideas using the terms interchangeably but stressing that they are distinctively different from each other. It is that paradox which boggles my mind and evokes writer's block. I like to consider that I have more fulfilling things to do than to keep track of which is which in my first paragraph. I would much rather get a root canal than agonize over some imaginary division between essential two words that mean the same thing to me. Remember that the topic sentence is to introduce the subject matter. For example a proper topic sentence for piece of work would be, "I hate three paragraph essays." The main idea would probably be the same thing but together differently or I think you have to explain it. After deliberating through that issue and introducing the topic we are told to write a transitional sentence and push ourselves to get to the bulk of the essay where you explain your subject. Most instructors dictate that you have at least three points of defense and/or explanation. I assume three was chosen because it is the number of the trinity or because it was inspired by Hitler's Third Reich. The three paragraph essay is stifling to creative expression in its rigid structure. An English teacher once tried to explain the divinity of the three paragraph essay by comparing it to a triangle saying, "The triangle is one of the strongest structural shapes, which can endure a great amount of weight that's what makes it perfect for an essay." I personally don't appreciate the comparison, because in my opinion the triangle is the most dangerous shape. It has pointy ends which can break skin depending on the degree of the angle, but that's geometry. It has also been brought to my attention that a three paragraph essay looks like a fat chick. A small light bit of writing on top followed by a heavy middle section ending with a little bubble of words for feet. It just isn't proportional or aesthetically pleasing. The three paragraph essay also doesn't lend itself to an agreeable flow of thoughts. Everything of significance is crammed into the center. Three paragraph essays read more like an E. E. Cummings poem whereeverythingisranintoexaggeratetherateofspeechorthought. Jokes aside, it really does push everything in to close together. Readers that skim through derive very little because there are no breaks between the thoughts to slow them down to take matters into consideration. New ideas should not just be broken down into sentences they can be expanded into paragraphs so one has more room to explain. Having only one paragraph pressures writers to use concise words, and let's face it some of us don't like to visit words outside of: good, bad, cool, dumb, and weird. The three paragraph essay of course cannot do without the conclusion. So, this gives the writer an opportunity to be redundant by saying what they have already wasted our time with. Three paragraph essays are rigid, terribly proportioned, and dull to look at and read. That's why writing three paragraph essays are annoying to write.

    Tips to creating your own cover letter template

    #1

    Using a cover letter template when job hunting is a logical and time saving measure. Your time is limited, so writing one basic one and using it as your template will simplify the application process, making you more efficient and hopefully employed all that much faster. A basic template can be either bulleted – sometimes called an Executive Summary – or in paragraph form. The paragraph form of cover letter template is more traditional and preferred by many for the neat appearance it presents. Since hiring managers are busy however, the bulleted format does have advantages. This cover letter template allows you to make quick changes in the emphasis you are placing on your skills in case there is more than one type of job for which you are applying. A good bulleted template will begin with the date, address and salutation. Then it should reference the position applied for. Open the template itself with a short paragraph highlighting your primary qualification, such as years of experience, and state that you can make a strong contribution to the company. Then back up what you’ve said with at least two bullet point paragraphs, each listing some of the key qualifications that your resume lists. You’ve heard the old saying “tell them what you are going to tell them, tell them, and then tell them what you told them.” This is the place for that. Your last paragraph should be upbeat and point out that you can make valuable contributions to the organization, list your contact phone number again, and thank the reader for his or her time. A good template emphasizes the contributions the applicant can make to the prospective employer. Employers don’t really care about what you want, they care about what you can do for them, and your cover letter template and resume should reflect that truth. An alternative to the bulleted template is the standard paragraph formatted cover letter template. It begins as the bulleted one does, with the date, salutation and standard formal correspondence protocols. It will then have three or four paragraphs in block format that point out your years of experience, education and other qualifications in the first paragraph, followed by the second paragraph where you state your desire to join the organization. The third paragraph should go into more detail concerning experience and qualifications. For instance, stating that your skills are in personnel supervision, or in operations management. List a recent accomplishment in this paragraph to back up your earlier words. In the last paragraph point out the obvious – it never hurts. Let the reader know that your resume is enclosed and you would like to meet with him soon to exchange ideas. State that you will call him in the next few days if you feel it appropriate, otherwise restate your contact phone number and email address and your availability to meet. End it with your signature and the word “enclosure”. This cover letter template also emphasizes what the applicant can do for the company by citing experience. If you follow either of these listed here you should have good success.

    Blurbs...think pithy

    #1

    Sometimes a “blurb” can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, “I want to learn more” response from the reader. As a rule of thumb, most blurbs are one paragraph in length and contain no more than 100 words. Alternately, two or three smaller paragraphs can also be effective, depending on the room available. A blurb can be particularly useful when you want to attract attention to a topic, without setting aside an entire web page for an article. A link at the end of the paragraph such as: More… can generate the needed click through to the rest of your article or directly to the product that you are selling. Blurbs are particularly good devices when placed on the outside of a newsletter, especially on one that has been tri-folded and gets mailed out. One part of the two exposed folds of the newsletter contains the address, while the other exposed area is typically blank. Use that blank section to make your pitch in the form of a blurb that will compel the reader to open the newsletter up and continue reading it instead of pitching it in the trash.

    Motivation letter for work abroad

    #1

    If you are applying for a job abroad (particularly in Europe or South America), a Motivation Letter For Work Abroad takes the place of a Cover Letter. Both resumes and Motivation Letters are much less formal than their United States equivalents. The Motivation Letter, as its name implies, tells your prospective employers why you are motivated to work for their companies. It gives you a chance to describe your personality, the languages you speak, any awards you may have won, and what motivates you to work abroad. The Motivation Letter is constructed like a formal business letter, with your name and address in the top right corner. Beneath this and against the left margin should be the name, job title, company and address of the recipient. (It is worth doing a little digging to find out the name, if you don't know it.) European countries don't put a period after title abbreviations, so remember to leave them off ; i. e., "Mr" instead of "Mr." and "Dr" rather than "Dr.". Spell out the name of the month and use the order "day-month-year." The first paragraph of your Motivation Letter describes the job for which you are applying, and how you learned about it. The second paragraph should address your qualifications for the job; don't just list them, talk about them. Show yourself to be a person of initiative and creativity ; in short, motivated! In the third paragraph, talk about why you want this particular job. What skills do you bring to it? What do you hope to learn? Finally, in the fourth paragraph give your contact information and times you are available for interview. If you used the recipient’s name, close "Yours sincerely;" if you used "Dear Sir or Madam," close "Yours faithfully." Type your name four spaces down and two spaces under that, against the left margin, type "Enclosure." Sign your name in the space above your typed name, attach a resume to your Motivation Letter For Work Abroad, and you've done it!

    Writing a cover letter yourself

    #1

    Are you planning on writing a cover letter yourself but you don’t know where to start? Do you feel a little overwhelmed by all that you might have already researched about cover letters? Try not to stress too much; writing a cover letter is really a piece of cake as long as you keep a few things in mind. As you are more than aware, your cover letter is more or less a sales letter. You are the product that you are selling. In a nut shell your cover letter needs to show the employer why they would be crazy not to hire you. You letter will need to demonstrate your specific qualifications that make you better than any other candidate for that position. Your letter allows you to personalize your resume. Another thing to keep in mind when writing your own cover letter is to keep it short and too the point. Remember you are not the only person applying for the position. Chances are the employer or hiring manager has a stack of resumes and cover letters sitting on their desk. It is unlikely that they are going to sit and read a long cover letter that goes on and on. They will more than likely get through a sentence or 2 and lose interest and toss your resume with your cover letter aside. Therefore your cover letter should never be more than a few paragraphs long and it should never, under any circumstances be longer than a page. Anything longer than a page is almost guaranteed to make a trip into the black hole of cover letters that never get a second glance. Start your first paragraph off with your introduction. Address the letter to a specific person whether it’s the hiring manager or HR Rep. It’s important to remember to have this name spelled correctly and their correct title. This is where you introduce yourself and your reason for contacting them. It’s here that you tell them exactly why you want to work for their company. It’s a good idea to have done some prior research of the company and include that in this paragraph. In your second paragraph you should incorporate some highlights from your resume that demonstrate how qualified you are for the position. It’s key here to keep in mind that you don’t need to write your resume word for word. Only highlight those parts that pertain to the job. This is where you really sell yourself. This is the paragraph where you should dress it up to impress. Put yourself in the employer shoes, and ask yourself if you meet the company’s needs and how you meet them. Chances are this will be your longest paragraph but don’t get too carried away. There is no need for the employer to know that you volunteer at your local community center every weekend teaching young kids how to play ball. Remember, these employers are looking for that one person who best fits their needs. Use this paragraph to show them that you are exactly what they are looking for. Your final paragraph or your closing paragraph is where you make yourself readily available for that interview. After all the whole purpose of the cover letter is the land the interview. A good idea is to tell the employer to expect a call from you in a specific time to discuss the opportunity further. End your letter thanking them for their time and that you look forward to meeting them. You might be tempted to use one of the free samples of cover letters that you can find anywhere online. I don’t recommend this. Writing the cover letter yourself is much more personable than a generic sample letter. A cover letter written by you is customized by you for that specific company and position. If you were to send a basic letter, chances are it will just be tossed aside. One last thing to remember is to keep the page itself simple. Make sure your spelling and grammar are all correct. There is no need to go crazy with funky fonts and strange margins. It’s key to keep the cover letter neat, basic and easy on the eye. Writing your own cover letter is nowhere near as hard or as intimating as it seems. Keep in mind these simple tips and your cover letter will be opening doors for countless opportunities.

    How to write an essay

    #1

    In a sequence essay, you are writing to describe a series of events or a process in some sort of order. Usually, this order is based on time. You organize the essay by writing about each step of the process in the order it occurred. Example question: Write an essay outlining the stages of the salmon life cycle. Introduction: Describe what a salmon is like. Supporting paragraphs: 1. Describe young salmon. 2. Describe adult salmon. 3. Describe what salmon do before they die. Summary paragraph: Summarize the main steps of the salmon life cycle. The introduction paragraph is the first paragraph of your essay. It introduces the main idea of your essay. A good opening paragraph captures the interest of your reader and tells why your topic is important: 1. Write the thesis statement. The main idea of the essay is stated in a single sentence called the thesis statement. You must limit your entire essay to the topic you have introduced in your thesis statement. 2. Provide some background information about your topic. You can use interesting facts, quotations, or definitions of important terms you will use later in the essay. Example (if you were writing about hockey) Hockey has been a part of life in Canada for over 120 years. It has evolved into an extremely popular sport watched and played by millions of Canadians. The game has gone through several changes since hockey was first played in Canada Supporting paragraphs make up the main body of your essay. They develop the main idea of your essay. This is a critical part of learning how to write an essay. Like all good paragraphs, each supporting paragraph should have a topic sentence, supporting sentences, and a summary sentence. These are most important when learning how to write an essay. How to write them: 1. List the points that develop the main idea of your essay. 2. Place each supporting point in its own paragraph. 3. Develop each supporting point with facts, details, and examples. To connect your supporting paragraphs, you should use special transition words. Transition words link your paragraphs together and make your essay easier to read. Use them at the beginning and end of your paragraphs. Examples of transition words that can help you to link your paragraphs together: For listing different points : First Second Third For counter examples: However Even though On the other hand Nevertheless For additional ideas : Another In addition to Related to Furthermore Also To show cause and effect: Therefore Thus As a result of Consequently The summary paragraph comes at the end of your essay after you have finished developing your ideas. The summary paragraph is often called a "conclusion." It summarizes or restates the main idea of the essay. You want to leave the reader with a sense that your essay is complete. How to write one: 1. Restate the strongest points of your essay that support your main idea. 2. Conclude your essay by restating the main idea in different words. 3. Give your personal opinion or suggest a plan for action. Finally, the editing stage. The editing stage is when you check your essay for mistakes and correct them. An important reminder when learning how to write an essay: The internet is an invaluable resource for information—regardless of subject matter.

    Website content usability

    #1

    Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. Use clear and simple language Reading from computer screens is tiring for the eyes and about 25% slower than reading from printed matter. As such, the easier the style of writing the easier it is for site visitors to absorb your words of wisdom. Some techniques for using clear and simple language include: - Avoid slang or jargon - Get your grandmother and ten year old nephew to read your site - if both can understand the page content you've done well! - Use shorter words where possible - ‘Begin' rather than ‘commence', ‘used to' rather than ‘accustomed to' etc. - Avoid complex sentence structures - Try to include just one idea or concept per sentence - Use active ahead of passive words - ‘We won the award' is shorter and easier to comprehend than, ‘The award was won by us' 2. Limit each paragraph to one idea If you assign just one idea to each paragraph site visitors can: - Easily scan through each paragraph - Get the general gist of what the paragraph is about - Then move on to the next paragraph All this and without fear that they'll be skipping over important information, because they will already know roughly what the paragraph is about. Limiting each paragraph to just one idea is especially effective when combined with front-loading paragraph content. 3. Front-load content Front-loading content means putting the conclusion first, followed by the what, how, where, when and why. The first line of each paragraph should contain the conclusion for that paragraph, so site visitors can: - Quickly scan through the opening sentence - Instantly understand what the paragraph is about - Decide if they want to read the rest of the paragraph or not Because each paragraph contains just one idea, users can do all this safe in the knowledge that if they jump to the next paragraph they won't be missing any new concepts. Front-loading also applies to web pages, as well as paragraphs. The opening paragraph on every page should always contain the conclusion of that page. This way, site visitors can instantly gain an understanding of what the page is about and decide whether they want to read the page or not. Unfortunately many websites don't adhere to this guideline and end up writing page content in a story-format. On each page there's an introduction, middle and conclusion, in that order. Unfortunately, when scanning through web content we don't tend to read all the text nor read all the way to the bottom of the screen. As such, you may easily miss the conclusion if it's left until the end. So remember, conclusion first, everything else second! For a great example of front-loaded content, just read any newspaper article. The opening paragraph is always the conclusion of the article. 4. Use descriptive sub-headings Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about. The main heading on the page provides a brief overall view of what page is about, and the opening paragraph gives a brief conclusion of the page (because you've front-loaded the page content). Within the page though, there are various sub-themes which can be quickly put across with sub-headings. There's no hard and fast rule for how frequently to use sub-headings, but you should probably be roughly aiming for one sub-heading every two to four paragraphs. More importantly though, the sub-headings should group on-page content into logical groups, to allow site visitors to easily access the information that they're after. 5. Bolden important words Another way to help users locate information quickly and easily is to bolden important words in some paragraphs. When site visitors scan through the screen this text stands out to them, so do make sure the text makes sense out of context. Bolden two to three words which describe the main point of the paragraph, and not words on which you're placing emphasis. By seeing these boldened words site visitors can instantly gain an understanding of what the paragraph is about and decide whether or not they want to read it. 6. Use descriptive link text In the same way that bold text stands out to screen-scanning web users, so does link text. Link text such as ‘click here' makes no sense whatsoever out of context so is useless to site visitors scanning web pages. To find out the destination of the link, site visitors have to hunt through the text both before and after the link text. 7. Use lists Lists are preferable to long paragraphs because they: - Allow users to read the information vertically rather than horizontally - Are easier to scan - Are less intimidating - Are usually more succinct 8. Left-align text Left-aligned text is easier to read than justified text, which in turn is easier to read than centre - or right-aligned text. When reading through justified text the spacing between each word is different so our eyes have to search for the next word. This slows down our reading speed. Right - and centre-aligned paragraphs slow down reading speed even more because each time you finish reading one line your eye has to search for the beginning of the next line. Conclusion These eight guidelines are nothing revolutionary nor are they difficult to implement. Yet so many websites structure their content so poorly to the detriment of their site visitors. Have a quick look over your website now - how does it do with regards to these content guidelines?

    The easy way to write your own articles

    #1

    Writing Articles pertaining to Your Home-based Business Oppurtunity is one of the most profitable, inexpensive and longterm Internet Marketing Strategies of all. Most people feel they aren't capable of writing articles; But think of it this way, if You can talk--You can write articles. Why do I say this? Because writing is simply a matter of organizing Your thoughts. Once You're capable of writiing Your own articles about Your Home-based Business'products or service , they can be submitted to an Article Submission Service and broadcast all over the Internet; On other peoples websites and in ezines and newsletters at no cost to You. In other words, no cost advertising since it is mandatory for whoever publishes Your articles to include Your resource box which points to Your website. The first step of this process is to create a title that will compel readers to read Your article and explain the subject of Your article. Then make an outline of three or four points that You can briefly expand on in the body of Your written article.. The outline You have created will be the capsule form of the first paragraph. The last paragraph is the conclusion , briefly solving the problems or telling benefits of the three or four points You have made in the body of Your article. The title of Your article is extremely important since it should draw Your readers in and make them want to read. In most cases, Internet Marketers write articles to provide their readers with information. Therefore, the how-to approach is best when educating on Your chosen subject., which deals with a specific aspect of Your product or service. Another compelling approach is to ask a question relating to how Your product or service can benefit Your readers or solve a problem that it might present. Whatever title You choose to introduce Your article with, remember to be specific so that the reader knows exactly what they are going to read about. The next step is to make an outline of three or four points about your product or service, or more important , the subject of the article. These points are the basis of Your first paragraph which is set up with a subject line leading on to the points that will be expanded on in the body of the article. The body of the article should deal with each point you have made in the first paragraph. If you made three points of view, You'll generally have three paragraphs in the body of the article, each paragraph expanding on a different point. One rule to keep in mind when writing the body paragraphs of Your article is to stick to the point that You're trying to make, don't ramble on or skip to another point in that specific paragraph. However many points You have presented in the opening paragraph doesn't really matter, as long as each point is good information, specific to the subject of your article. The last paragraph of Your article is the conclusion, which pretty much reiterates the first paragraph. The difference being, it briefly describes the problems solved or benefits gained for each of the points You've made and discussed in the body of the article. The concluding paragraph is merely a summation of the entire article and brings your discussion (in writing) to an end. So, You see that writing your own articles can be easy and rewarding in that it gives you a sense of pride and accomplishment. The main benefit in writing Your own articles is that it's a no cost method of advertising and only costs a little bit of your time. Just by creating a compelling title, You can have thousandss of people froom all over the Internet readiing your articles in a very short period of time. Remember to make an outline of the points You want to expand on in the body of your article as this will be your guide as You write. The points of view that You convey to Your readers should solve problems or present benefits of the product or service that You are writing about. ...And last of all is the concluding paragraph where the points You've made are summarized as well as their solutions and benefits that You had previously described about Your product or service. This is the easiest approach to writing articles, You just write how You would talk to someone, in an organized fashion, and it will prove to be more personable too. You can submit your articles at no cost to You by signing uup for the Affiliates Program at JustArticlesSubmissionService. Your articles will be published on other peoples websites, newsletters and ezines to create one of the most powerful Internet Marketing Strategies of all.

    A plan for writing seo copy

    #1

    The introduction of a simple three-step plan that can be used as a strategy for initiating an SEO copywriting campaign. As with anything in life, having a plan before you start SEO copywriting is a good idea. It is not a good idea to just sprinkle keywords throughout your website all willy-nilly. You need a strategy for accomplishing the best written search engine optimized paragraph or article possible. This is possible as long as you have a bit of a plan. It should go without saying that you will avoid writing solely for the search engines. This is difficult when you have a whole handful of valuable keywords but humans should come first when it comes to making your website content easy to understand. First of all choose your keyword phrases before you start writing, as they will have a direct impact on the theme or the focus of the page or paragraph. Restrict yourself to only using about three to four keyword phrases per paragraph to make sure that humans will be able to read it. Don’t try to write the article first and put in the keywords afterwards. Secondly make sure that you have at least 250 words worth of search engine optimized copy on each web page. This allows you enough space to get your message across while at the same time have enough copy to attract the search engine spiders. Thirdly make sure the copy sounds natural. Nobody will read copy that sounds forced or stiff or that is crammed with awkwardly placed keywords. One way to get into this habit is to keep your keywords in mind before you start generating the copy. This can help keep your keywords from being obtrusive. Following the above three steps is a good way to keep the writing of your SEO copy free of self-sabotaging elements as well as get the job done efficiently with a clear plan in mind.

    4 Hassle free ways to write how to articles

    #1

    You want to get your e-mail newsletter started, but you don't want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn't that much of a hassle once you have a system for it. Creating short, how-to articles allows you to: - connect with your audience - position yourself as an expert, and - increase sales Bottom line: Give clients information they need and you'll be the first person they'll think of when they run into challenges. Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they're happy receiving broad ideas that will allow them to tailor the information to meet their specific needs. If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in. Once you understand the needs of your audience, place your information in article format. Here's a system I've often used to produce quick, informative articles. 1. Begin with an identifier paragraph. This is an introduction to the subject. Just let people know exactly what you're getting at. 2. Tell them why they should be interested. This is where you just get into the reader's world. You will what you're talking about help them do their jobs better? In essence, that's all people really want to know. 3. Give short, realistic pieces of advice. You have so much to say it's hard to fit it into short bits of info, but do it you must. Otherwise you'll lose your audience's attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing. 4. Wrap it up. One of my mentors used to always say to me, "Tell 'em what you're going to tell 'em. Then tell 'em. Then tell 'em what you told 'em." No, he wasn't senile. His advice actually worked. At the end of every article I just wrap up what I've said by reviewing the key points of the article. It's called a "takeaway." What's the one thing you want the audience to take away from your article and implement in their daily work lives? Once you've answered that question, you have your final paragraph. Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you'd be surprised. When reading e-mail especially, readers won't mind short, concise words and phrases. And that's especially true if those words and phrases add more to the bottom line and/or help them become more efficient.

    No more generic cover letters

    #1

    Creating a job search cover letter doesn’t need to be a laborious process. Effective cover letters are short, skimmable and easy to read (a good rule of thumb no matter WHERE your cover letter is going) – three to four paragraphs tops. If you are answering an ad, address the requirements in the ad and speak to how your experience relates to each. If you are sending the letter cold, make sure your letter reflects some research on the company, how your background relates, and why you have an interest in that company. But instead, what generally happens is this. Bob is looking for a job. He looks through the paper, finds a bunch of ads that sound interesting, and circles them all with red pen. Then he sweats out the cover letter, personalizes each address, attaches his resume, mails them out, and congratulates himself on a job well done. Then nothing happens. He wonders why. He shrugs his shoulders and starts all over again. On the other hand, Bob could take control of his career and set out to find his perfect job. First, he gives some careful thought to his previous jobs: which ones he's liked and why, which ones he hasn't liked and why, where did he excel - or not, and why he left each one, what his supervisors were like, what his job description was in each place. That begins to give him a clue about what motivates him, who he is, under what circumstances he functions productively, and what he's looking for in his next job. Then he begins to look for companies that fit this profile - whether they have ads in the paper or not. Not all companies advertise their openings. Frequently openings are still in the contemplative stages, such as an expansion or confidential replacement. Then he sits down to write his cover letters. Two would suffice, with a bit of personalization in each: one for companies actively advertising their openings, and one for companies that he's researched which sound appealing to him. In the first paragraph, Bob says why he's writing to that particular company. Instead of "I am writing because I saw your ad," he writes, "I am responding to your ad because.....". For the letters he's sending cold: "I am sending you a copy of my resume because in researching companies that I feel I could be of benefit to...." (as opposed to "...companies I think I'd like to work for...") Emphasis goes on the benefit to the company. Not the benefit to you. In the second paragraph, Bob personalizes it. This is the paragraph (or two) that varies with each company or ad. Two or three sentences will do it if there's one paragraph, or add another paragraph of about the same length. This part comes from the heart. Why are you writing this company? What's it got to do with what you do and who you are? It needn't be a long introspective story - but if there's something specific in the ad or about the company that appeals to you, speak to it.(And if there isn't, why are you writing them?) The third paragraph winds everything up. And don't forget to be pro-active. Give the person to whom you are writing about 10 days to receive the letter and contact you (which probably won't happen because things usually don't move that fast), and then follow up. State the date you will be doing so, and then DO IT on that date! Don't think you can get away with a generic cover letter. You can't. They're spotted at 100 steps, especially by recruiters and human resource people. And they don't put you to the top of the pile. Is all this a lot of trouble? Yes, it is. But that's how you stay in control of your career: by going those extra steps. A personalized cover letter gets you remembered. Writing to the person by name gets you remembered. Saying you'll follow up and then doing so on the date indicated, gets you remembered. That gives you much better odds than ending up at the bottom of some pile on a desk. Because if you're called in to interview, then YOU are part of YOUR deciding process. If you go generic, skip the salutation, and wait around, you blend into the woodwork. You won't even have a chance to reject the company if they've already rejected you.

    7 Article tips to improve traffic

    #1

    7 Article Tips to Improve Traffic *Write a review on a book, experience, movie, radio show, or something you really liked. People like sincere reviews. *Write tips on something you really know. You don’t have to do much research. It can be something you heard about recently, some opinions and advice, any bit of inputs. People love tips! *Pick out a few questions people want to know the most. Do a little bit of research and answer their questions. They’ll love you for it. *Write like you are talking. It can be very casual and may be more interesting for people to read. You don’t have to be an expert in writing, but just write whatever comes to mind. *Choose a topic that is in less competition with other articles. Instead of home based business, you could write “how to start a home based business” or “How to find an online business that really works”. *Give readers an introduction to what you’re going to tell them. Once you caught their attention, tell them in the body paragraph. *Write a brief paragraph about you at the end of the article. This will help people know you better. If you are writing more articles, what is a better way than introduce yourself first? Hope these tips help. Good luck. Sincerely, Sam Kung grnvalue

    A publisher s rant why i hate the body of your article

    #1

    I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it. You’re Giving Me A Headache Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more interested in the format of the article, not your view or take on the subject matter. The readers on my sites may not like what you write, but that is your problem. I do care about the flow and format of the body of your article. I strongly encourage you to have a point and stick to it. If another idea comes to mind half way through writing an article, turn it into a separate article. Don’t try to cram it all into one article. One Sentence Paragraphs Don’t. For the love of God, just don’t write these. The only time you should write a one sentence paragraph is if it is a narrative. Occasionally, you can write one for dramatic impact, but try to stay away from these. Loooonggg Sentences Even in our capitalist society, punctuation is free. This “.” is a period. The period is your friend. For some of you, it is a long lost friend. Sentences should be relatively short. If you write articles through the stream of consciousness method, good for you. When the masterpiece is done, read it out loud to yourself. How does it sound? Perhaps you should do something with the 10-line sentence? Linking In The Body Why, why, why do you do this? I absolutely refuse to publish any article with links in the body. In truth, I don’t have anything against such links. My bitch is that you’re making me take extra steps to hyperlink the damn things when I publish them on sites. If you think I am going to spend extra time on your article, you’re wrong. Chant with me, “I will put all links in the byline.” Spelling Contrary to popular opinion, I don’t care if you misspell words. I can’t spell worth a damn and assume you can’t either. I will run your article through spell check programs. In fact, I’ll run them through two spell check programs. Spelling is not a big issue with me. Body Headlines Using headlines in the body of your article is a very good idea. I love them and will view you in a more favorable light. The only thing I ask is that you CAPITALIZE the first letter of each word. Remember, I am lazy. The Last Paragraph The last paragraph should summarize the point you made in the article. The last paragraph is not a place to put links, hints about your site or your biography. I will not publish your article if you do such things. You can cover all of these items in your byline. When it comes to the body of your article, knock yourself out. Just keep in mind these pet peeves.

    You can write an article

    #1

    : Anyone can write an article and use it to promote their website. The distribution of articles through free article directories is one of the best ways to promote your website. Even if you have never written one, there is at least one type of article that almost anyone can write. A Top-Ten Or List-Article Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren't sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic. Think of an aspect of your topic that can be made into a list. You're going to write an article that has the "Top Ten Ways" to do something, or "Six Simple Techniques For" something, or "Five Questions To Ask" Whoever. Other possibilities include "Six Great Ideas For...," "Top Ten Tips for...," "Ten Secrets About...," "Three Steps To...," and so on. Now just follow the simple outline below. Suppose the article is on ways that you can get free traffic for a website, and the key word is "free website traffic." 1. Write a title for the article, using the keyword it, so searchers can find your article more easily: "Six Ways To Get Free Website Traffic." 2. Write a description of one or two sentences, telling the reader what they will get from reading your article: "How many ways do you use to get free traffic for your website? You'll learn six of the best here." 3. "Sell" the article in the first paragraph, using the keyword again: "Free website traffic is a few clicks away if you know where to look..." 4. Create a numbered list, and explain each entry with a couple sentences: "1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites..." 5. End the article with a short paragraph, using the keywords one more time: "You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website..." This summary paragraph isn't always necessary. 6. Create a short "About The Author" or author's resource box. Have just one link to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tease: "For more ways to get free website traffic, visit..." This is possibly the most important part of how to write an article for website promotion. For an example of a resource box that has worked, see below.

     
         
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