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    What is a press release

     

    A respectable company interested in publicity and active social life is obliged to have public relations department. Every product needs to be advertised and every service needs to be informed about. This is what advertising agencies are for. But publicity is also a way to advertise and PR agents in Hollywood know it perfectly well. Of course, nobody is talking about details of private life or accidental cases that have nothing to do with morality. The public should know latest news from the company whose services they are going to use. If there is information that can draw attention and both promote, why not to give it to the public. Information about corporate news or event is called a press release, a news release or a press statement. A standard press release is a short sequence written and forwarded to representatives of the news media to announce something that is of a news value. Press releases are sent to editors of magazines, on the radio or television and online. The purpose is to inform about an event or a conference and draw attention of mass media to itpanies providing seo copywriting services use press releases to increase the ranking of the client in the search engines. It only may seem easy to create press release, but it also has its system, standards, format and principles just like any written kind of creation. Here are some useful tips on how to write a press release. It is absolutely necessary to be sure that news you want to present is newsworthy. If the reason you sat down to write a release is not very attention drawing, wait until you have more information and details on the topic. Make sure that your release is laconic and brief. There is no need to describe all the details in the release itself, wait till due to the effort of journalists people will be interested in your event and then you’ll have an opportunity to tell about it in person. Make your press release sound simple, no need to use excessive adjectives and fancy language. Think about people’s attitude towards what are you going to inform about and use only strong sides of the event. First 5-10 words of the release are very important and exactly they are responsible for the first impression from the release. They have to get reader interested in what is going to happen further. Structure it right: give a short sequence of the news and only then define who was the initiator or the person of address. Make this press release work for you. Some positive information about a company simply called promotion will be helpful in further job of journalists. As you see a press release is a powerful marketing tool that builds credibility.

         
    What is basic seo and how does one go about it

     

    SEO is the short way to say Search Engine Optimization. It is the practice of trying to get better rankings in Google, Yahoo! and MSN. Those three are known as the ‘big three’ because nearly all searchers use one of them, so it is the most profitable for you to try to optimize for them. Americans conducted 7.4 billion searches online in May, up 12 percent from April. Google Sites registered the most search queries performed with 3.3 billion, followed by Yahoo! Sites (2.1 billion), MSN-Microsoft (963 million) - Comscore Search engines take into account many things in your website, optimizing those is called on-page optimization, everything that isn’t your website is off-page optimization. Now, while the exact ranking formulae are secret, this is what is widely believed as ‘simple SEO’. First, we want to improve on-page optimization. So we have to pick keywords. There are a variety of tools you can search for which will give you lists of keywords that are usable. Now you have your keywords. So you now have to see what the top 10 people are doing for them (warning: basic html and math needed ahead). Go to the top person on the most important keyword you have, on google. As an example, we’ll use the keywords ‘free downloads’, and I’ll do the math with you. The number one website is download, so let’s analyze this top website. Keyword density is the measure of how many times a keyword appears compared to the rest of the text in that area. The areas include: title, meta keywords, meta description, plain content (text), h1, h2, h3, bold, italics, underlined and domain name. Let’s do some of the math for download… Their title is: “Reviews and free downloads at download” First we ignore any ‘common’ word, like ‘and, the, at’ etc. So we have: “Reviews free downloads download” So, ‘free downloads’ takes up 14 characters out of 35, or 40%. In the meta description tag, it’s 14/272 = 5.14%, so go on and on through the list, keeping it in an excel. After you’ve done the top 10 in google, go to the top 10 in yahoo and msn, ignoring the repeats and do it again. Now, take the average. For the title, let’s say my average was 15%. I wanna try to have a percentage close to that. Too much, and I might get penalized, too little and It wont help. That’s the basic on-site SEO. Matching keyword density on the site. Off-site seo is everything that is not on your site, mainly getting links for the beginner. The kind of links you want are links from a relevant website that has few other links to other sites. Ways to get these: Submit to directories and reciprocal linking. Submit your site to directories. You can find many lists of them on google. Reciprocal linking is trading links, or in effect, ‘I’ll link to you if you link to me’. The best way to get one is to go to a person who’s site is close in topic with yours, find their email and send a personal one. _______________ Dear (contact info, or Webmaster) I was looking at your site and I really liked (thing on their site) about it. (comment about site). I have placed a link to you at (URL of link you place to them) and would appreciate if you’d link back. Regards, (name) (your site url) _______________ Yes, you have to do this manually, yes, it will help you, and yes, you have to link first. You’re the one asking for a link, so you have to show them you mean it. Do that for all the top websites in your keywords, and keep doing it. The more you get links, the higher you’ll be in the rankings. You can find the number your competitors have by going to MSN search and typing in ‘Link:download’ for my example. It showed that there were 692,811 links to download… Better get to work.

         
    What is black hat search engine optimization seo

     

    Seo has been very useful and famous in internet marketing. There are many techniques that make boosting your site a success through different seo strategies. But despite the success of seo, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair or foul. Those white hatters market with the other search engines as associates or partners who can help them drive links and business to their client’s sites. Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high. This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines. Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned. Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank. You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords. You will notice there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background. This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all. The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages. A black hat SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page. You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming. If you are going to put up your own website, make sure that you will avoid these things and keep SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.

         
    What is page rank what are back links and why do they matter

     

    First, the jargon. Back link: this is where a website links to your site; i. e. Site X has a link pointing to your site, so your site has a back link from Site X One-way link: where only site X links to your site, but your site does NOT link to site X Reciprocal link: where two sites have swapped links so they both link to each other Anchor text: the text/description that is associated with your link on the back link site. Page rank: Google's proprietary system for assigning a value (from 1-10 where 10 is best) to the combined number and the quality of back links pointing to your site. Often abbreviated to "PR" Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a site on it. So if a website has a SERP of 3, it means for a particular keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 may also mean the site appears at #3 on the first page. Check you page rank and backlinks now! Quick and easy Page rank checking at quickpagerank/ So, what does it all mean? In the online marketing world, Page Rank means a lot. Increasing a website's PR is one of the major foci of online marketing. The goal is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your site. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you site is an e. g. Real estate website, then a back link from a site dealing in scuba gear may not be worth much to you. But back links from sites that have good PR and are related to you (e. g. by industry or by region/location) are well worth pursuing. By increasing the number and quality of links pointing to your site, over time you will increase your PR. Note also that many other engines also use back links as part of their SERP algorithm. Some may not be as sophisticated as Google, but many measure the number of back links in their index and use this as part of how they rank your site under a particular search. You can check your back links and page rank at quickpagerank/ So how do I improve my Page Rank? Firstly, make sure your site has good quality content. Make other sites and their owners want to link to you. Then get out on the web and start making propositions to other website owners in related fields. Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn't always possible. What you should look for are sites that: Have good content Are relevant or related to your site Have some Page Rank already (i. e. not brand new) Also, older domains may do better than newer domains Some of the do nots. Be wary of FFA (Free For All) sites; often these do you no good and can actually do you damage as they tend to be viewed as spam sites by some engines. Don't "spam" your anchor text; make it relevant and don't overload it with keywords or repetitions. Vary your anchor text. Use different variations or re-writes of anchor text on different sites. Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever reason) then you won't get any benefit from it. Make sure that the pages you place links on have limits to the number of links listed. Single figures are ideal, but not always possible.

         
    What is search engine marketing

     

    f you are a website owner, you already understand the importance of keywords and advertising in search engines. In order to make sales, websites must use the latest advertising technology geared toward the internet. These methods include search engine optimization and search engine advertising (pay per click) and are necessary for success in any online venture. Together they are known as search engine marketing. Search engine optimization consists of a variety of techniques to increase the rankings of a website in search engines. Search engines base rankings on a number of factors that determine relevance of a site and where they will go in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines, gather all sorts of information from the website. Some considerations in the algorithms consist of things like age of site, how often the site is updated, content, links, and many other things. Search engine giant Google uses PageRank to measure sites, with 10 being the highest ranking which is given to very few sites. If your site has a 4 or 5, that’s pretty good. Search Engine advertising or Pay per Click advertising is another tool used in search engine marketing. By advertising directly with the search engines, a site will be given higher ranking in search results. Search engine marketing also gives exposure to a site based on content, so the site appears in search engines when users are looking for a particular product or keyword. This targeted searching and advertising is dominating consumer spending. In 2003, $2.5 billion in sales came from search results, and that number is expected to grow 25 percent this year to $3.2 billion. Employing these methods of Search engine marketing will increase your sites visibility in the search results. Both parties win using search engines. For advertisers using the best techniques of SEO, they will gain visitors who are looking for their specific products or services. When their business is put into the search engine, visitors are more likely to visit the site specifically for their services. Research also shows that when visitors come to a site through a search engine, they are typically more motivated to buy. There are much more to these techniques than listed above. Search engine optimization itself is very detailed and complicated. To truly optimize your site, it is important to hire editors who specialize in SEO. And advertising too requires knowledge of the industry. It is very important to follow the search engines guidelines to the letter to avoid being penalized. A company that provides exclusive search marketing services will do everything from keyword selection to monthly maintenance.

         
    What is search engine optimization

     

    If you are the owner, operator or manager of an Internet based business enterprise, you likely understand the great importance of drawing customers to your business website. In this regard, you likely have heard of the term search engine optimization. With that said, while you may have heard of search engine optimization, you may not know precisely what is involved in search engine optimization. You may not precisely understand what is involved in search engine optimization. In point of fact, search engine optimization is one of the most important concepts when it comes to the marketing and promotion of an Internet website or a business existing on the World Wide Web. If you have spent any time at all on the Internet, you understand the fact that different search engines are widely used by people who access the World Wide Web. By typing in a particular set of search terms into a search engine, a person is provided with a listing of website resources that are intended to be related to the terms that were being searched. Understanding the basics of how a search engine works, you understand that in many instances a potential customer is drawn to your business website as a result of using a search engine service on the Internet and World Wide Web. Of course, people being people, the typical person tends to only pay attention to those websites that come in at the top spaces of a particular search engine search. Consequently, those websites that come in towards the top of a particular search are the same websites that are more frequently visited. (This is a particular important fact for an Internet based business.) The benefits to having your business listed at the top of various search engine results generally translates into a major increase in traffic and revenue enjoyed by your business operation. Therefore, even if you find that you are spending some money to ensure a higher search engine ranking, the money you spend will be money well spent in the vast majority of cases. Truly, money spent on increasing your search engine ranking, money spent on SEO, oftentimes translates into bein a true investment in the financial future of your business enterprise. Indeed, such an investment may mean the different between your business showing a profit and your business not getting off of the ground. It may mean the difference between success and failure.

         
    What is seo

     

    SEO - Search Engine Optimisation. Over the last ten years SE's (Search Engines) have become an ever increasing important factor in business promotion. The four major SE's generate in excess of 700 million search queries a day, an outstanding fact that really emphasises the importance of utilising the potential reach of the Search Engine. Over 75% of people now use the internet when looking to buy a product or service. Websites in the top 3 pages of the major search engines gain 90% of search engine traffic. Basically, if you have a website you need to be on the first few pages of the SERP's (Search Engine Results Pages) to get the traffic. so how do you do this?.......... Its not quite as simple as many people believe. I am constantly being asked " I have just had a website built but do not appear on Google." Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said "I do not appear in Google" what you meant is - you typed in a keyword (a word related to your product/service) and your website did not appear in the top few pages. To be honest, this is very unlikely to happen. Unless you are selling a very unique product with very little competition then your website is likely to be on page 23 or worse! Everybody with a website would love to be #1 on google for their main keyword, but it takes time and effort. You need to optimise your website for the best chances of achieving this. After crawling the internet using robots called "spiders", the SE's use a complex mathematical formula to "rank" websites on importance and relevance to certain keywords. These formulas are known as "algorithms". SEO describes the techniques that use a knowledge of how SE's rank websites, to make alterations to a site so that it better "adheres" to the "algorithms". There are to main phases to the optimisation process - "on page" and "off page". On page is the alterations that are made to the physical content of a website and the code that makes up each webpage. This includes intergrating keywords into areas of the site that the SE's deem important. Off page optimisation is the process of building links to a website...... what this means is getting as many websites to have a link somewhere on their site to the site you are optimising. This is very important because a major part of SE's "algorithms" is link popularity - the more websites that link to another, the more important it is considered by the SE's and the higher up it appears in the SERP's. Of course there are many more technical issues involved with Search Engine Optimisation but i wont discuss these in this article.. One thing that you should remeber though when thinking about SEO is that it certainly is not instant. Due to the way search engines work it may be several months before the friuts of your labour are seen, in the form of higher rankings. Google currently indexes over 8 billion web pages and the ever increasing size of the internet means that the SE's certainly have their work cut out. Many companies manage their own SEO in house, this can work fine but be willing to put in the time to learn the technicalities. The "nity gritty" of it can be slighly overwhelming as it is quite a specialist, technical field.

         
    What is seo and how backlinks help in better serp s

     

    SEO is one of the most unnecessarily complicated jobs there is in the internet business world. There are so many “secrets” and “gurus” that offer you the hidden knowledge necessary for top search engine rankings, when in reality, search engine optimization is actually pretty simple. Search engine optimization, or SEO, can be divided into two parts: on-site SEO, and link building. On-site SEO is the process of optimizing the content of your pages for a particular keyword or keywords. The easiest way to do this is to use a free tool like WebCEO that will analyze your webpage and make suggestions on how you can better optimize it. At it's simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places. Specifically, the search engines want to see your keywords in: - Page titles - Page body - Bold text - Top of page - Bottom of page - Alt text - Text links Link building, the second half of SEO, is at least as important as on-site SEO, but is often neglected. When search engines look at your site, they also look at all of the sites that link to your site. Each site that links to your site gives your site a certain number of “votes”, based on several factors. So, the more quality links you can get to your site, the higher you will rank in the major search engines. But before you can start gaining links to your site, you need to know what makes a quality link. There are several factors that determine a link's quality: 1 – Anchor text A high quality link will have your keyword(s) in the anchor text, or the clickable text part of the link. 2- Site quality A high quality link is one from a quality, unique, content based site related to your site. 3- Anchor text variation When building links, you'll want to vary your anchor text. If all of your links have the same text, search engines may discount them as spam. 4- Slowly but surely Good things come to those who wait. Building links should be done slowly and steadily. If you build a whole bunch of links at once, you risk the links being discounted as spam by the search engines.

         
    What is seo and why is it so important

     

    : SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic. It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Basic SEO Tips: 1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. 2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better. 3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. 4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. 5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. 6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it. 7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. 8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images. 9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers. 10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your site penalized or even banned. So in this way Search Engine Optimization, is important, and helps to bring more visitors and Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO. Visit us: halfvalue/top-articles/seo-resources. html

         
    What is seo or search engine optimization

     

    SEO or Search Engine Optimization is a very crucial technique or process for people who depend on their websites to bring them business. Or are trying to do so. Merely having an online presence by way of a website doesn't serve any purpose if various pages of the website are not optimized with search engines in mind. SEO is a technique with the help of which a site attains a position in search engine. Depending on how well the website is optimized and marketed will decide its position in Search Engines. The higher the position, the better. Higher position will ensure higher traffic to the site, more visitors, means more sales. Optimizing is done with the help of key phrases. Key phrases are what people generally type in Search box while searching for a particular topic. Freezing upon key phrase requires a major effort on the part of Search Engine Optimizer. He has to decide this on the basis of the briefings from his client for whom he is designing and optimizing the website. Search engine optimization can be learnt online from various sites dedicated to it. These sites give you free access and lessons about SEO. SEO can be learnt by anybody provided one is willing to have the patience to learn it. SEO doesn't require any formal educational background. SEO is a very lucrative profession by itself. If you get the hang of nuances related to SEO and develop a genuine intrest while building your own site, you can become a SE Optimizer. SEO is a time taking and intricate process but it can be learnt. ALso SEO is an ongoing process. You have to apply the SEO techniques on a contineous basis. "Optimize Once And Forget It Forever" is not how its done. There are many sub-topics in SEO all of which one by one have to be mastered and applied in various combinations to achieve the desired result. Thus we can conclude that SEO is the heart of any business website. A healthy heart will lead to a problem free prosperous life. So will a well optimized website be. A profitable venture.

         
    What is the flow and how does it apply to seo

     

    Internet traffic flow is simply the paths taken by people to navigate between web pages. Some of these paths are eight lane freeways with thousands of people passing through each minute. Others might seem more like a city street with a four way stop every other block. Then there are the back trails in the woods, rarely traveled and known only to a few. Think back on your daily internet activities and you will realize that you have traveled a few paths, some more traveled than others. When you logged on you probably checked your email. I might be going out on a limb here but this is probably a fairly narrow yet beaten trail. You are probably the only person to travel this path and I would guess you navigate through it often. Then you may have traveled to your favorite blog to see what PtrWigg thinks about international business today. You read his latest blog and find he has a link to a related business site to illustrate his point. You decide to swing by that site to get more background information. While there you find a link to another interesting site on globalization. The process of traveling though the blog, through the business site and into the globalization site is in itself a path. Alright, that is all pretty basic. I’m sure you already understood this much even if you have never thought of the internet in this way. While this concept is very simple in nature I don’t think webmasters always take it into consideration when developing a website and SEOs seem to rarely consider it while optimizing for one. So how does a webmaster develop a site with the “Flow” in mind? I believe the first step is in realizing that each page not only contains a path within itself but more importantly is a step within a path. Lets say you have created a page with an article on how to give a business presentation. You may have superbly supplied a facet of information but all information by itself is useless. Does it really matter if you know how to give a business presentation if you can’t dress yourself, tie your shoes, comb your hair, eat breakfast, drive to work, operate a projector and speak in public? Obviously we are going to assume that your users are capable of doing everything up until the operate a projector step. Information is only useful when it is collaborated with other bits of information. So ask yourself what path your average user is most likely on and if possible provide for him or her to continue on that path. All it takes is a little forethought and a few links to appropriate resources. I think for the most part webmasters are pretty good about developing their sites with traffic flow in mind. While professional SEO experts may take the internet traffic flow model into account when promoting a website through link building this does not appear to be a common practice among webmasters. Today the primary objective in link building seems simply to get ranked by the top search engines. The two most common link building techniques completely ignore internet traffic flow. Webmasters like to get links from directories and exchanging reciprocal links. The problem is the average user does not spend very much time viewing average directories and even less time viewing link exchange pages. Doesn’t this seem a little backwards? Webmasters are trying to gain exposure for their sites by spending time listing their sites in places that other people generally don’t visit. If we were to apply this to offline marketing it would be like if I purchased a billboard in the middle of the desert promoting bottled water. People in the middle of nowhere may want bottled water but doesn’t it seem like a better idea promoting where there may actually be people to see it? I’m not saying webmasters should not submit their sites to directories but I absolutely believe that their marketing mix should not consist of only directory submission and reciprocal link exchanging. I believe it is very important to focus on link building within the flow. The concept isn’t difficult. Figure out where your site naturally fits within the flow. Then try to contextually exchange links or purchase links on pages within paths your target user is most likely on. This will help you tap into long term sources of targeted traffic regardless of your search engine rankings. This method will require considerably more time to build the same number of backlinks but the search engines will reward you for the superb quality of links.

         
    What is the most effective way to build links for your site

     

    I have seen in many forums that now a days website owners are little confused regarding link building for their site. They are not very sure what link building strategies they should adopt. Not to mention Google and yahoo heavily rely on quality back links. Content optimization is always a factor but these two search engines are heavily relying on volume of links and of course quality of links. A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business ? If yes then check it's link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites ? (c) Does that page is accessible from home page ? These 3 are must. We often get questions that our site is new, no one wants to exchange link with us. Yes it's a big problem for any webmaster. But think if you propose a link from some of your other websites to the webmaster then he'll certainly exchange link with you. But what if you don't have any other site, then how you can do one way link building ? Many seo companies, including us provide this kind of service at very reasonable rate, you can hire those companies. Let's get back to the topic. There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you'll get bogus data/ search results after you cross page 20 or more. So it's not a solution to gather sites from search engines. You should follow your competitors link backs and then approach relevant ones for link request. How you'll find link backs list of your competitors ? it's very simple just use linkdomain: yourcompetitorurl in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that One way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don't have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain. Hard problem what anybody face at the time of link exchange if you don't have page rank on your proposed link page. 80% link requests get trashed because of "no pr" or "low pr'. After directory submission, Blog submission wait for next Google PR update. You'll surely get pr 3-4 if you have 100-150 link backs. Now when you have good Pr then start link building for your site. If you are going to propose a well established site be sure you linked back the site first. Otherwise they may reject your proposal. The process I'm discussing here is actually 3 way - for your site A you are proposing a link back to site B from your site C. So this is 3 way link building. This kind of link building is hard to get detected by search engines because they can't find a clue. But remember you should host your site C on a different server with different ip. For this different server and ip factor search engines can't detect the link. But here is a big question - is it completely valueless if we do reciprocal link building ? NO it's not. reciprocal link building has value but not as one way. Search engines now understand that both sites have mutually agree to show each others link to gain link popularity. But in case of one way it can't trace a link back. That's why it gives more value to those one way links. Why one way links are important ? Think of a situation : can you ask Google or yahoo to place your link on their home page ? No, if you even do they'll not place your link. But many web sites place a link of google/ yahoo/ msn on their page. That creates the one way link for those domains. They are doing nothing to get a link back. When a site continues to get more and more one way links then search engines also start to think that the domain must be important so other sites are linking back. I would suggest you do mixture of everything. 1) Do one way link building 2) submit your site to free and paid directories 3) Make your own Blog and submit it to Blog directories 4) Use article submission.

         
    What it means to be a search engine marketing company

     

    Search engine marketing got a new lease of life in 1995 and since then it has just grown to become one of the most powerful medium to drive your online business. The sad part is that for many, this field is still new and unexplored. You can find numerous search engine forums and newsletters posting facts, steps, and tricks surrounding search engine or internet marketing. The most questions of them all are how to look for a famous and dependable search engine marketing company. Though this question may sound clichй but it holds a lot of significance. There are many website marketing companies who employ unethical or black hat SEO techniques to gain high ranking. It’s Brick Blue, the search engine marketing company in UK that really hits the nail on the head. Being one of the budding Internet marketing companies in the UK, Brick Blue knows how to rank a website in the shortest span. However, they never overrule search engine rules and are complete ethical to what they do. Before beginning with your website marketing campaign, they’ll gather every bit of information required for ranking your website. Their main aim is not just to rank your website but also generate quality traffic. Acting as a guide, Brick Blue provides internet marketing services in the UK as well as other countries across the globe. This website marketing company is a company that educates, performs work, analyses and solves problems, makes decisions, and promotes ethics. Following the right path Brick Blue simply promotes ethics associated with this field of study. Being a search engine marketing company they follow a simple and clearly defined path so that there are no hiccups. Any search engine marketing company in UK follow a contract stuff, in which various points are clearly stated. You can get desired ranking, if you don’t make changes online. So try to mention or clearly state the changes you are planning to make to their site in your contract. And do this before starting any work. If you haven’t signed a contract of yet, just do it now. Many website marketing companies offering Internet marketing services in the UK are very particular about certain addition and deletion. Try to mention that the client should not change, add, or delete the new copy and HTML coding for minimum three months while search engine marketing campaign is under progress. If they still do, then you shouldn’t be held responsible for any goof up occurring in the near future. It has been seen that any online change directly affects the search engine rankings of your website. If you simply want to play safe and even cover yourself, don’t forget to mention that you will take no responsibility for the search engine rankings if they change, add, or delete the pages without your knowledge and approval. So, to boost your online business, contact the best and dependable search engine marketing company in UK. For more information about Search Engine Marketing services, visit:: brickblue. co. uk

         
    What makes us the affordable ethical seo marketing company in uk

     

    Search engine optimization is the process of improving your website to make it rank higher in the search engine result pages of major search engines such as Google, Yahoo, and MSN. As a leading SEO company of UK, we follow some proven SEO techniques along with the advance SEO methods as a part of our UK SEO services. Our SEO services, UK consist of consultation, keyword research, copy writing, redeveloping the website, creating incoming links, submitting to search engines and reporting on its results. Our search engine ranking UK services is inclusive of all these services and as an in-demand SEO marketing company, we ensure that our UK SEO services bring the best quality results to our clients. Apart from the SEO services that we are prominently known for, we also offer search engine marketing services. Our Search Engine Ranking UK services are one of the best in the industry with definitive and time-bound results to our customers. How Different Is Our UK Website Rankings Plan? If you want to your site to be visible in all the major search engines, then it is very important to get as many as inbound links as possible. As a part of our UK website rankings plan, we submit your site to some of the quality directories ensuring that site gets quality inbound links. While submitting your site to different directories, we see it to whether the directories are thematically similar to your site. Moreover, we follow manual directory submission services so that each and every submission becomes successful and offer a quality link to your site. Aside from the search engine submission plan, we also offer web content writing services helping you achieve quality content for your site. The latest Google update has put enormous emphasis on the volume of quality content, hence, you need to optimize and add content key-word rich content to make your site search engine friendly. However, along with the rich web content, you need to achieve links from different article, blog, and press release sites. We have a team of professional SEO content writers aside from part-time web content writers who offer freelance SEO writing service. We, being a leading provider of UK SEO services, offer quality yet economical article writing and posting, blog writing and posting, and press release distribution services to our customers. As mentioned earlier, they have become crucial to your improved search engine ranking. Hence, these services are truly indispensable for high quality search engine optimization. Ultimate Destination For Search Engine Ranking UK We as a renowned Search Engine Ranking UK company, analyze the different on site content aspects of your site to see whether it is perfect in every respect. To make is easier and simpler, we consult with our customers to understand their specific and customized needs and follow some unique SEO process to fix, design, develop and re-develop their sites. We have a team of extremely talented web designers having profound expertise and immense industry experience. They work overtime to ensure that all the onsite elements are properly fixed so that your site becomes search engine friendly. Apart from the organic UK SEO services that help your site boost its visibility, we also provide PPC campaigning so that your sites get instant visibility in the paid listing of different search engines. Through our advanced PPC campaign, we offer budget optimization services to that you achieve high return on investment. For more information about Search Engine Marketing, visit:: brickblue. co. uk

         
    What s the big deal about google s bigdaddy update

     

    Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are more significant than others, but because of Google’s market leading position these updates can be extremely significant to many online businesses. Internet Marketers assign names to these updates much the same way the weather service names hurricanes. Last October it was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004. Each update is designed to improve search results by either doing a better job of identifying high-quality content on the Internet, or by doing a better job of suppressing low-quality content. Over the last two or three weeks, many website owners have seen traffic to their sites from Google fluctuate quite a bit. This is normal for algorithm updates – as the index is updated on one data center, a site will change positions. The fluctuations occur because the index in the new data center is not completely built, and therefore a site may be placed artificially high or low until all the data is brought into equilibrium. A few days ago, Google completed a major overhaul of its algorithm – this one dubbed BigDaddy and in the world of search engine updates it’s a category 5 hurricane; well, sort of. You see, after all the turmoil of the past three weeks or so, most marketers are probably seeing their websites ranked more or less where they were about a month ago. This is unusual. Usually major algorithm changes result in significant changes in site rankings for virtually all sites on the Internet. Both the Florida and Jagger updates changed the landscape of Google’s Search Engine Results Pages (SERPs) dramatically. So, What’s the Big Deal About BigDaddy? At first glance, the BigDaddy update seems to be much ado about nothing. However, there are some welcome changes that have been included in this update that should make Google a much friendlier place for those of us who build valuable content-rich websites. * Increasing size and scope of the index – One of the purposes of this latest update was to increase the size of the index itself. This will allow Google to dig deeper into your site and catalog even more of your content (HTML, JavaScripts, Flash, etc). * URL Canonicalization – Yes, it’s a scary word, but it’s actually quite simple. Essentially, canonicalization is determining which URL is the most appropriate for a given page. For example, the following URLs are all valid ways of reaching the homepage of SomeWebsite: - somewebsite - somewebsite - somewebsite/index. asp - somewebsite/index. asp By improving URL Canonicalization, Google is attempting to make sure your site gets credit even though the URLs might be spelled differently on different websites. * No More Page Hijacking – Although not a common problem, there are unscrupulous jerks out there who will find a popular site and hijack it’s content by using 302 redirects. Google is attempting to eliminated the ability to do this effectively – hopefully they are succeeding. * New Spider – You will also see a new Google spider called Mozilla Bot instead of the old familiar GoogleBot. If you are into looking at server logs, the new agent is “Mozilla/5.0 (compatible; Googlebot/2.1; + google/bot. html) * Less Search Engine Spam – continuing with the recent trends, Google seems hell-bent on eliminating the effectiveness of purchased keywords and link farms. If you are still employing these “black-hat” techniques, then you probably just found out about the BigDaddy update the hard way. If you didn’t, then you will probably be hearing from BigDaddy soon. BigDaddy Foretells More Changes To Come In the immediate aftermath of a major update like BigDaddy, there are a number of things you can expect to happen. The first is that your website’s PageRank (PR) will probably change over the next few weeks. If you’ve been doing the things that Google likes, then you will likely see your PR improve, if you are engaged in unscrupulous (by Google’s standards) activities, then you can expect your PR to go down. To see a list of what Google likes visit google/webmasters/. In addition, some of your site’s older content will be re-crawled and older, unlinked content will probably be removed from the index. Over the next few months, there will also likely be a series of smaller updates that will take advantage of the new “infrastructure” provided by the BigDaddy update. Flash-heavy sites that were held artificially low may move up in the rankings while sites that rely heavily on reciprocal linking will likely go down. BigDaddy – Not Such A Big Deal In short, as long as you are not engaged in “Black-hat SEO”, BigDaddy itself is probably no cause for alarm. If your site has recently bounced around in Google’s results, then you will notice that things have probably returned to normal in the last week or so, and your rankings have probably improved a little bit. Moving forward, in the next few weeks you can expect changes to your PageRank, and perhaps deeper crawls by Google’s new spider, “Mozilla Bot”. In the next few months there will likely be a number of smaller updates, mostly pertaining to issues like Flash content and niche-specific algorithm changes. As with all algorithm changes, there is no reason to panic just because "BigDaddy" blew through town. Like hurricanes in the real world, algo changes blow a lot of loose material around; but if your website's foundation is sound, you will weather the storm and be ready for business once the storm has passed.

         
     
         
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